BEST in EXPORT 2021
An exclusive selection of the best hair products for leading distributors.
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AN EXCLUSIVE<br />
SELECTION<br />
OF THE <strong>BEST</strong><br />
HAIR PRODUCTS<br />
FOR LEADING<br />
DISTRIBUTORS<br />
esteticaexport.com
DISCOVER<br />
ESTETICA<strong>EXPORT</strong>.COM<br />
A new digital way to enhance<br />
<strong>in</strong>ternational bus<strong>in</strong>ess is<br />
now available!<br />
An editorial and digital<br />
service support<strong>in</strong>g hair & beauty<br />
product manufacturers enter<strong>in</strong>g<br />
new <strong>in</strong>ternational markets.<br />
JOIN US TODAY!<br />
www.esteticaexport.com
BE PART OF IT:<br />
THE DAWN OF A NEW ERA<br />
Paolo Maggi<br />
Editor <strong>in</strong> Chief<br />
EsteticaExport.com<br />
While Beauty Trade Fairs are poised to resume their role at the forefront<br />
of our <strong>in</strong>dustry, onl<strong>in</strong>e support has become more paramount to bus<strong>in</strong>ess<br />
success than ever before.<br />
After a long, dreary period devoid of trade fair and exhibitions, the<br />
<strong>in</strong>ternational beauty <strong>in</strong>dustry is already savour<strong>in</strong>g the prospect of<br />
meet<strong>in</strong>g aga<strong>in</strong> <strong>in</strong> person, as several of the major Beauty Trade Fairs<br />
around the world are ever more determ<strong>in</strong>ed to open their doors to an<br />
eager public. From the end of August, the schedule of events is gett<strong>in</strong>g<br />
busy, with many trade fairs confirmed: Cosmoprof North America Las<br />
Vegas, MCB Paris, Salon International London, OnBeauty by Cosmoprof<br />
Bologna, America’s Beauty Show (Chicago) Beautyworld Middle East<br />
Dubai, Beautyistanbul, to name but a handful of the ma<strong>in</strong> players.<br />
These events will look different to their pre-pandemic image, as safety<br />
protocols and travel limitations still have to be taken <strong>in</strong>to consideration. However, this represents a great<br />
improvement for an <strong>in</strong>ternational beauty bus<strong>in</strong>ess that has suffered so much over the past 18 months.<br />
While the whole hair and beauty <strong>in</strong>dustry is impatiently await<strong>in</strong>g a return to meet<strong>in</strong>g <strong>in</strong> person, we feel the need<br />
to aga<strong>in</strong> underl<strong>in</strong>e the role that onl<strong>in</strong>e communications have played throughout this difficult period. Many<br />
companies have learned to use the onl<strong>in</strong>e tools <strong>in</strong> order to susta<strong>in</strong> their bus<strong>in</strong>ess; for certa<strong>in</strong> the market will<br />
never go back to how it was before, but will <strong>in</strong>tegrate onl<strong>in</strong>e activities with traditional ones such as the <strong>in</strong>ternational<br />
exhibition.<br />
Accord<strong>in</strong>g to an Alibaba Group study on SMEs <strong>in</strong> the EU, the market gap between SMEs that export digitally and<br />
those that do not is gett<strong>in</strong>g wider. The Ch<strong>in</strong>ese e-commerce giant says that onl<strong>in</strong>e exports are the key to recovery<br />
post-pandemic.<br />
Many European companies are well aware of this, hav<strong>in</strong>g worked hard dur<strong>in</strong>g the lockdowns to adapt to the new<br />
challenges, they have discovered that an onl<strong>in</strong>e presence is vital to f<strong>in</strong>d<strong>in</strong>g new customers <strong>in</strong> markets around the<br />
world.<br />
However, some European SMEs might be <strong>in</strong> jeopardy of be<strong>in</strong>g left beh<strong>in</strong>d.<br />
Accord<strong>in</strong>g to Alibaba's survey, just 52% of SMEs <strong>in</strong> the EU export <strong>in</strong>ternationally. Among those that already sell<br />
abroad, 55% say that export is essential or plays a significant role <strong>in</strong> the survival of their bus<strong>in</strong>ess.<br />
Consequently, a large percentage of SMEs are not yet tak<strong>in</strong>g advantage of the exist<strong>in</strong>g opportunities <strong>in</strong> global<br />
digital commerce, despite the persistent demand for affordable, high-quality products.<br />
Together with the need to remove barriers and make trade easier, this Alibaba survey put under the spotlight a<br />
not-to-be-missed opportunity, a chance for a large number of players of our <strong>in</strong>dustry <strong>in</strong> every corner of the world<br />
to satisfy the <strong>in</strong>creas<strong>in</strong>g consumer’s demand for imported beauty products.<br />
Estetica could not allow this momentous stage <strong>in</strong> our <strong>in</strong>dustry’s recovery to go uncelebrated, so we are publish<strong>in</strong>g<br />
a special edition of our “Best” Magaz<strong>in</strong>es dedicated to global export: “Best <strong>in</strong> Export”. It’s a tool which will be<br />
distributed <strong>in</strong> the most important Beauty Trade Fairs and will help distributors, manufacturers and brands to<br />
establish new connections or reengage with old ones. Best <strong>in</strong> Export is an important part of the Estetica Export<br />
Project; it works <strong>in</strong> synergy with our website, our newsletters and all the onl<strong>in</strong>e <strong>in</strong>itiatives we offer to our partners.<br />
We look forward to meet all of you aga<strong>in</strong> face to face, and we’ll keep work<strong>in</strong>g to improve Esteticaexport.com<br />
presence onl<strong>in</strong>e: we all have realised we cannot do without it!<br />
i<br />
PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia<br />
EDITOR IN CHIEF ESTETICA <strong>EXPORT</strong>: Paolo Maggi<br />
<strong>EXPORT</strong> BUSINESS DEVELOPMENT MANAGER:<br />
Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it<br />
CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it<br />
EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano<br />
LAYOUT: Manuela Artosi, Davide Cardente<br />
Advertis<strong>in</strong>g Head Office: Via Cavour, 50, 10123 Tor<strong>in</strong>o (Italy)<br />
Tel.: +39 011 83921111 - Fax: +39 011 812 56 61<br />
ONLINE<br />
bus<strong>in</strong>ess@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com<br />
PRINTED IN ITALY. Registration n. 435 of<br />
7.4.49, Tur<strong>in</strong> Law Court. All rights reserved.<br />
Reproduction <strong>in</strong> whole or <strong>in</strong> part of texts or<br />
photography is prohibited. Manuscripts,<br />
photographs and art are selected at the<br />
discretion of the publi sher free of charge<br />
(advertis<strong>in</strong>g exclu ded). Whether published<br />
or not, no material will be returned and<br />
rema<strong>in</strong>s the property of the publish<strong>in</strong>g house,<br />
which may make use of it as seen fit. This may<br />
<strong>in</strong>clude the withdrawal of publication rights<br />
to other publish<strong>in</strong>g houses. Estetica requires<br />
exclusive publication rights <strong>in</strong> the hairdress<strong>in</strong>g<br />
sector for all photography submitted which<br />
must not therefore be offered for publication<br />
to other magaz<strong>in</strong>es <strong>in</strong> the hairdress<strong>in</strong>g trade<br />
or <strong>in</strong>dustry.<br />
Updated version September <strong>2021</strong>
ALTER EGO<br />
ITALY<br />
BEAUTY AND<br />
KINDNESS<br />
OUR HISTORY<br />
With 33 years under the leadership of Pegor<strong>in</strong>’s<br />
Family, 1988 sees sons Gianni and Federico br<strong>in</strong>g<br />
to life, Alter Ego Italy, what is today recognized as<br />
one of the most important brand of the AGF88<br />
Group. Distributed <strong>in</strong> more than 60 countries all<br />
over the world, <strong>in</strong> these past three decades, the<br />
brand has earned a reputation for <strong>in</strong>novation<br />
and product excellence. A passion for quality<br />
and attention to detail, “down to the last drop”,<br />
along with values cont<strong>in</strong>ually passed through the<br />
generations for work, classic beauty and family!<br />
Our mission is to develop high quality cosmetic<br />
products for the professional haircare world<br />
that blend together effectiveness and k<strong>in</strong>dness,<br />
performance and susta<strong>in</strong>ability.<br />
ABOUT US<br />
Company Name:<br />
Pettenon Cosmetics<br />
S.p.A.<br />
A group company of<br />
Agf88 Hold<strong>in</strong>g<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Mart<strong>in</strong>o<br />
di Lupari (PD) - Italy<br />
Website:<br />
www.alteregoitaly.com<br />
Founded <strong>in</strong>:<br />
1946<br />
Ma<strong>in</strong> Brands:<br />
SheWonder, Urban Proof,<br />
Technofruit Color, My Color,<br />
Blondego, Egobond<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
North and South America,<br />
All European Countries, North<br />
Africa, Middle East, Australia<br />
For a contemporary target that demands top<br />
performance <strong>in</strong> protect<strong>in</strong>g the environment, hair<br />
and sk<strong>in</strong>.<br />
THE BRAND ESSENCE<br />
One of the Lat<strong>in</strong> translations for the words<br />
‘Alter Ego’ is ‘your trusted friend’ and Alter<br />
Ego Italy has been the trusted friend of salon<br />
professionals for over 30 years worldwide.<br />
Another translation is ‘the other you’ or “your<br />
best soul mate” and this duality is represented<br />
by the brand payoff that is “Beauty and<br />
K<strong>in</strong>dness”: on one hand the brand talks about<br />
Beauty as its core bus<strong>in</strong>ess, on the other<br />
hand about K<strong>in</strong>dness as respect for what is<br />
precious for us. Alter Ego Italy has a clear<br />
commitment <strong>in</strong> be<strong>in</strong>g a susta<strong>in</strong>able brand<br />
<strong>in</strong> everyth<strong>in</strong>g it does and, <strong>in</strong>deed, jo<strong>in</strong>ed the<br />
AGF88 Group <strong>in</strong> its “Water Save Campaign”<br />
know<strong>in</strong>g the importance of water sav<strong>in</strong>g,<br />
look<strong>in</strong>g for a better future.<br />
ALTER EGO ITALY EDUCATIONAL PROGRAM: it<br />
offers a complete range of workshops designed<br />
to build a core foundation of knowledge and<br />
technical skills. The <strong>in</strong>-salon program br<strong>in</strong>gs<br />
custom-made classes adapted to the needs<br />
of each team. The Alter Ego Italy education<br />
team is built on established <strong>in</strong>dustry leaders<br />
<strong>in</strong> color<strong>in</strong>g, cutt<strong>in</strong>g and styl<strong>in</strong>g. Today the<br />
brand has new art directors: Gogen’s lead<strong>in</strong>g<br />
<strong>in</strong>ternational hairdress<strong>in</strong>g team is a paragon of<br />
creativity and <strong>in</strong>novation on the <strong>in</strong>ternational<br />
hairdress<strong>in</strong>g scene, represented by G<strong>in</strong>a Rossi<br />
(Expert Colourist), Jerry Del Duca (Creative<br />
Director), MarcoLamberti (Creative Director)<br />
and Alessandro Abei (Creative Director).<br />
Thanks to our SALON EXPANSION program,<br />
Alter Ego Italy offers each salon the opportunity<br />
to choose the market<strong>in</strong>g program best suited to<br />
their specific needs.
REASONS WHY<br />
Family owned company s<strong>in</strong>ce 1988<br />
Made <strong>in</strong> Italy<br />
Innovation <strong>in</strong> products<br />
Beauty and K<strong>in</strong>dness<br />
as brand philosophy<br />
Salon exclusive<br />
Complete portfolio of<br />
professional products<br />
Perfect balance between<br />
science and nature<br />
Ongo<strong>in</strong>g <strong>in</strong>spiration and Education<br />
International distribution<br />
Customized market<strong>in</strong>g solutions<br />
STAR<br />
PRODUCTS<br />
Around the concept of<br />
beauty, Alter Ego Italy has<br />
developed a complete<br />
portfolio of professional<br />
products dedicated to hair<br />
color, shape, care and<br />
styl<strong>in</strong>g.<br />
TECHNICAL PRODUCTS:<br />
TECHNOFRUIT COLOR, MY<br />
COLOR, BLONDEGO, JUST<br />
COLOR, PASSION COLOR<br />
MASK.<br />
A wide technical portfolio<br />
cover<strong>in</strong>g all hairdress<strong>in</strong>g<br />
needs: next generation<br />
formulae (PPD FREE),<br />
reduced use of<br />
packag<strong>in</strong>g (no plastic<br />
film), <strong>in</strong>credible last<strong>in</strong>g<br />
brilliance, an <strong>in</strong>f<strong>in</strong>ite<br />
palette of “creative<br />
nuances, high<br />
performance delivery<br />
systems and new<br />
techno-logies to reduce<br />
the consumption of<br />
water.<br />
CARE PRODUCTS:<br />
SHEWONDER, URBAN<br />
PROOF<br />
Products with natural<br />
derived <strong>in</strong>gredients,<br />
without sulfates,<br />
parabens, petrolatum,<br />
highly biodegradable<br />
formulas, tested for<br />
nichel, chrome, cobalt<br />
and dermatologist,<br />
recycled PET packag<strong>in</strong>g<br />
(conformed with food<br />
contact – FDA approved),<br />
FSC paper.
ARTAV<br />
AUSTRALIAN MADE HAIR &<br />
BEAUTY FOR OVER 65 YEARS<br />
THE LEGACY CONTINUES<br />
From its <strong>in</strong>ception as Arturo Taverna’s<br />
market lead<strong>in</strong>g salons <strong>in</strong> Adelaide SA, to<br />
the established manufacturer and supplier<br />
of quality professional haircare and beauty<br />
products that it is known for today, Artav<br />
Australia cont<strong>in</strong>ues to honour Arturo Taverna’s<br />
mission, manufactur<strong>in</strong>g professional haircare<br />
and beauty products, to a consistently high<br />
standard, while follow<strong>in</strong>g a natural approach,<br />
with a strong susta<strong>in</strong>ability commitment.<br />
Natural Look Australia is Artav Australia’s<br />
ABOUT US<br />
Company Name: Artav Australia<br />
Company Address:<br />
575 South Road, Regency Park,<br />
SA 5010<br />
Website:<br />
www.naturallook.com.au<br />
E-mail: andrew@artav.com.au<br />
Founded <strong>in</strong>:<br />
1960<br />
Our founder:<br />
Arturo Taverna<br />
Directors:<br />
Andrew Taverna<br />
Anthony Taverna<br />
Ma<strong>in</strong> Brands:<br />
Natural Look, Lum<strong>in</strong>art<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
New Zealand, Korea, Hong Kong,<br />
S<strong>in</strong>gapore, Taiwan, Indonesia, Philipp<strong>in</strong>es<br />
Future Export Dest<strong>in</strong>ations:<br />
Asia, Middle East, Russia, UK, Germany<br />
most <strong>in</strong>fluential brand and represents the<br />
best of its mission; to deliver the purest, highquality<br />
products, to be environmentally safe<br />
and cruelty free, at competitive prices, globally.<br />
The comprehensive Natural Look Brand<br />
encompasses, Haircare, Styl<strong>in</strong>g, Spray Tann<strong>in</strong>g,<br />
Sk<strong>in</strong>care, Body Care, Depilatory Wax<strong>in</strong>g and Pre<br />
& Post Depilatory Lotions, Manicure, Pedicure,<br />
Paraff<strong>in</strong> Treatments and Massage Oils.<br />
Artav Australia’s passion and dedication<br />
is to create product ranges with naturally<br />
derived bases, that deliver quality hair care<br />
Above, the Artav Australia production plant and offices. Below: three generations<br />
of Taverna men, L-R Andrew with son, founder Arturo, and Anthony<br />
and beauty solutions, while provid<strong>in</strong>g the<br />
best service and support for salons, clients<br />
and bus<strong>in</strong>esses. An <strong>in</strong>tegral component of<br />
this process <strong>in</strong>cludes a global network of<br />
distributors based over 20 countries.<br />
Artav Australia is committed to be<strong>in</strong>g aware<br />
of their effect on the environment and is<br />
constantly seek<strong>in</strong>g options for reduc<strong>in</strong>g<br />
potential impact. As members of the Australian<br />
Packag<strong>in</strong>g Covenant (APC) they have jo<strong>in</strong>ed<br />
forces with Governments and <strong>in</strong>dustry to<br />
further advance the susta<strong>in</strong>able design, use<br />
and recovery of packag<strong>in</strong>g. Moreover, Artav<br />
Australia uses natural, organic, plant based<br />
and Certified Organic <strong>in</strong>gredients, that are<br />
susta<strong>in</strong>ably farmed and sourced.<br />
Artav Australia has cont<strong>in</strong>ued to rema<strong>in</strong><br />
a proudly Australian, Family Owned and<br />
Run Company and cont<strong>in</strong>ues to expand its<br />
Adelaide-based bus<strong>in</strong>ess. Over 1,000 Hair &<br />
Beauty Products are developed and tested on<br />
South Australian shores by an <strong>in</strong>terdiscipl<strong>in</strong>ary<br />
team of professionals, <strong>in</strong>clud<strong>in</strong>g <strong>in</strong>-house and<br />
associated Hairdressers, Beauty Therapists<br />
and Chemists, proudly support<strong>in</strong>g Australian<br />
employment and local economy.<br />
REASONS WHY<br />
Australian Made<br />
Family-owned and run<br />
Over 60 years of knowledge and<br />
experience <strong>in</strong> the hair <strong>in</strong>dustry<br />
Products formulated by<br />
hairdressers for hairdressers<br />
Committed to susta<strong>in</strong>ability<br />
Natural, organic, plant based<br />
and Certified Organic <strong>in</strong>gredients<br />
Australian Packag<strong>in</strong>g Covenant<br />
(APC) Member<br />
Private Label Services<br />
Distributors <strong>in</strong> over 20 countries<br />
Vegan-friendly, cruelty-free<br />
Australian high quality standard
ARTAV<br />
LUMINART<br />
Over 65 Years of Hair and Beauty <strong>in</strong>dustry<br />
knowledge and experience have culm<strong>in</strong>ated<br />
<strong>in</strong> the creation that is Lum<strong>in</strong>art Professional<br />
Colour Cream. Rich, long-last<strong>in</strong>g, dependable<br />
colours formulated us<strong>in</strong>g a unique illum<strong>in</strong>at<strong>in</strong>g<br />
cream with Micro-Pigment Technology to<br />
provide maximum colour-pigment absorbency,<br />
result<strong>in</strong>g <strong>in</strong> flawless coverage and vibrant<br />
<strong>in</strong>tensity. Modern technology comb<strong>in</strong>ed with<br />
protective and condition<strong>in</strong>g, Natural, Organic,<br />
Vegan Friendly <strong>in</strong>gredients, to create longlast<strong>in</strong>g<br />
colours, while also ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g and<br />
build<strong>in</strong>g healthy strong hair.<br />
COLOURART<br />
ColourArt locks <strong>in</strong> professional colour for<br />
brilliant long-last<strong>in</strong>g results.<br />
The ColourArt range is specially designed<br />
with biodegradable formulas and naturally<br />
derived <strong>in</strong>gredients; <strong>in</strong>clud<strong>in</strong>g Papaya Extract,<br />
Coconut Oil and Kakadu Plum- to help<br />
ma<strong>in</strong>ta<strong>in</strong> the vibrancy of professional hair<br />
colour and reduce colour fade from the sun,<br />
thermal styl<strong>in</strong>g and environmental <strong>in</strong>fluences.<br />
STAR PRODUCTS<br />
ColourArt<br />
Maximum Colour Life<br />
Specially designed with<br />
biodegradable formulas<br />
and naturally derived<br />
<strong>in</strong>gredients - <strong>in</strong>clud<strong>in</strong>g<br />
Papaya Extract, Coconut<br />
Oil and Kakadu Plumma<strong>in</strong>ta<strong>in</strong>s<br />
the vibrancy<br />
of your professional<br />
colour and reduces<br />
colour fade from the<br />
sun, thermal styl<strong>in</strong>g<br />
and environmental<br />
<strong>in</strong>fluences.<br />
NaturalSpa<br />
Australian Nature Inspired<br />
Body Treatments<br />
A complete body<br />
care range of natural<br />
products: formulated with<br />
AUSTRALIAN BLEND 5<br />
NATIVES, an exclusive<br />
selection of our five<br />
favourite vitam<strong>in</strong> rich and<br />
antioxidant Australian<br />
Native Ingredients:<br />
Quandong, Kakadu Plum,<br />
Desert Lime, Lilly Pilly &<br />
Wattleseed, conta<strong>in</strong><strong>in</strong>g a<br />
high content of Vitam<strong>in</strong> C<br />
& fruit acids mak<strong>in</strong>g it an<br />
excellent promoter of the<br />
production of collagen &<br />
elast<strong>in</strong> <strong>in</strong> the sk<strong>in</strong>.<br />
Silver Screen<br />
Ice Blonde Repair Serum<br />
Exclusively formulated<br />
with Organic Argan Oil<br />
and Australian Lilly<br />
Pilly Extract, rich <strong>in</strong><br />
Antioxidants, Essential<br />
Fatty Acids and Vitam<strong>in</strong>s<br />
A, C & E to lock <strong>in</strong><br />
moisture and repair<br />
damaged hair, while<br />
protect<strong>in</strong>g it from future<br />
damage. Formulated with<br />
the same Violet/Blue<br />
Pigments showcased<br />
<strong>in</strong> all Silver Screen<br />
products, when used<br />
<strong>in</strong> conjunction with the<br />
complete range, will help<br />
correct brassy, yellow<br />
tones <strong>in</strong> Blonde, Grey<br />
or Bleached hair. Colour<br />
Safe Formulation with UV<br />
Protection.<br />
MADE IN AUSTRALIA | NATURALLOOK.COM.AU | INFO@NATURALLOOK.COM.AU | +61 8 8300 1999 |<br />
NATURAL LOOK AUSTRALIA
ARTÉGO<br />
CARE<br />
FOR BEAUTY<br />
BECAUSE BEAUTY IS OUR JOURNEY, AND<br />
THE JOURNEY ITSELF IS OUR DESTINATION<br />
It’s 1998. A group of experts <strong>in</strong> the field of<br />
professional and <strong>in</strong>ternational hair care<br />
chooses to give life to a Made <strong>in</strong> Italy quality<br />
entrepreneurial project. The brand “Artègo”<br />
was established gather<strong>in</strong>g expert knowledge<br />
and skills. Investors wish was to develop a<br />
project aimed at tra<strong>in</strong><strong>in</strong>g and promot<strong>in</strong>g the<br />
creative and technical talent of hairdressers as<br />
well as their artistic personality; giv<strong>in</strong>g space<br />
to artisanship and formulative <strong>in</strong>novation;<br />
listen<strong>in</strong>g to salons needs and stress<strong>in</strong>g the<br />
Italian orig<strong>in</strong>s of its beauty tradition. S<strong>in</strong>ce<br />
then, the Company cont<strong>in</strong>ued its journey,<br />
grow<strong>in</strong>g constantly. The brand is today sold <strong>in</strong><br />
more than 40 different countries all over the<br />
world; Artègo people are moved by the yearn<br />
for creat<strong>in</strong>g beauty and constant exploration,<br />
always committed to support<strong>in</strong>g its loyal<br />
hairdressers by grow<strong>in</strong>g their bus<strong>in</strong>esses<br />
and professionalism. Artègo faces its future<br />
with dynamism, curiosity, bravery, and looks<br />
towards its horizon together with whomever<br />
believes <strong>in</strong> the universal value of beauty; that<br />
same value that guides us <strong>in</strong> the care and<br />
consideration for Nature, People, Th<strong>in</strong>gs. This<br />
attitude is actually expressed by our vision and<br />
philosophy “Care fo Beauty” as the expression<br />
of an engagement and desire to operate and<br />
behave <strong>in</strong> the world. Beautiful th<strong>in</strong>gs reveal<br />
the care, the talent and the passion of who<br />
created them and care is a real beauty<br />
gesture for us. Artègo has artisan tailoredmade<br />
quality and formulative <strong>in</strong>novation,<br />
italian talent and tradition for beauty. In our<br />
company “MADE IN ITALY“ means <strong>in</strong> house<br />
manufactur<strong>in</strong>g, formulation and production<br />
procedural management, prolific and advanced<br />
partnerships with universities and cosmetic<br />
research <strong>in</strong>stitutions.<br />
ABOUT US<br />
Company Name:<br />
Unicompany S.p.A<br />
Company Address:<br />
Via Pont<strong>in</strong>a Vecchia km 33,600<br />
00040 Ardea (RM) - Italy<br />
Website:<br />
www.myartego.com<br />
Founded <strong>in</strong>:<br />
1998<br />
CEO | Founder:<br />
Mr. Francesco Bandiera<br />
Ma<strong>in</strong> Brands:<br />
Artègo<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
Europa, North America, Middle East,<br />
North Africa, Oceania
OUR MISSION: SALON AND CLIENTS<br />
SATISFACTION AS A GOAL<br />
We believe <strong>in</strong> salon growht and we <strong>in</strong>vest <strong>in</strong><br />
its enhancement, thanks to advanced and<br />
<strong>in</strong>novative products and tra<strong>in</strong><strong>in</strong>g, <strong>in</strong>centives, new<br />
ideas and development opportunities. We create<br />
value for the salon through client satisfaction,<br />
content, ideas, solutions, proposal. This is our<br />
virtuous circle.<br />
OUR MARKETS<br />
We sell thoughout importers and distributors<br />
<strong>in</strong> more than 40 foreign markets: EU, North<br />
America, Australia, Turkey and Marocco,<br />
alongside the best middle-eas markets. We<br />
have a strong <strong>in</strong>terest <strong>in</strong> the North American<br />
market, and we look at emerg<strong>in</strong>g markets such<br />
as Central and Southern American ones as well.<br />
We are travelers: beauty is our journey, and the<br />
journey itself is our dest<strong>in</strong>ation. We're moved by<br />
the yearn for constantly explor<strong>in</strong>g and <strong>in</strong>terprets<br />
its mood with ideas, products, styles and places.<br />
With care, passion and professionalism.<br />
OUR DRIVERS<br />
•PHYTO-TECHNOLOGY: we obta<strong>in</strong> the best<br />
technical and beauty results balanc<strong>in</strong>g natural<br />
elements (always present <strong>in</strong> our formulations)<br />
with active cosmetic pr<strong>in</strong>ciples orig<strong>in</strong>at<strong>in</strong>g from<br />
scientific research.<br />
•RESEARCH, INNOVATION: constant for us,<br />
not only <strong>in</strong> formulations, but <strong>in</strong> shapes, colors,<br />
materals.<br />
•TRAINING: makes shared experiences<br />
possible, contribut<strong>in</strong>g to professional and<br />
bus<strong>in</strong>ess salon’s growth.<br />
•EXCELLENT PARTERSHIPS: we choose the<br />
best, <strong>in</strong> every field of our activity. We share<br />
our modus operandi with research <strong>in</strong>stitutes,<br />
suppliers, high level professional consultants<br />
to <strong>in</strong>terpret ours and our customers’ needs.<br />
•ENVIRONMENTAL AWARENESS: REDUCE-<br />
REUSE-RECYCLE: we promote and opt<br />
for responsible attitudes to reduce the<br />
environmental impact. We use renewable<br />
energy plants. We reduce unnecessary packs<br />
REASONS WHY<br />
OUR PHILOSOPHY: Beautiful th<strong>in</strong>gs<br />
reveal the care, the talent and the<br />
passion of who created them and<br />
care is a real beauty gesture for us<br />
OUR MISSION: We believe <strong>in</strong><br />
salon growht and we <strong>in</strong>vest <strong>in</strong> its<br />
enhancement<br />
OUR MODUS OPERANDI: Know,<br />
Know-how, Know better, Know<br />
together<br />
manufactur<strong>in</strong>g. We choose tools and furniture<br />
that are beautiful, smart, reusable and fun.<br />
We use FSC paper, sourced from responsibly<br />
managed forests.<br />
•SOCIAL RESPONSIBILITY: a company is not<br />
a mach<strong>in</strong>e, but has a lead<strong>in</strong>g role <strong>in</strong> society. It<br />
creates job opportunities and social growth. We<br />
th<strong>in</strong>k that companies can go further, support<strong>in</strong>g<br />
projects and community <strong>in</strong>itiatives. One of our<br />
important <strong>in</strong>itiative is support<strong>in</strong>g FAI “Fondo<br />
Ambiente italiano” (Environmental Italian Fund).<br />
As a Golden Membership Donor, it fulfills our<br />
spirit, our vision, our Care For Beauty belief. It<br />
represents an <strong>in</strong>centive for us, a commitment<br />
to safeguard beauty <strong>in</strong> all its shapes; we do not<br />
only ideally share this belief, but we support it<br />
with projects and concrete actions.
ARTÉGO<br />
STAR PRODUCTS<br />
Beauty Fusion<br />
Phyto-tech color, up to<br />
99% organic natural<br />
<strong>in</strong>gredients. One l<strong>in</strong>e<br />
for many services.<br />
Extraord<strong>in</strong>ary, modern,<br />
ground-break<strong>in</strong>g<br />
collection made of<br />
63 oil color shades<br />
mixable among them.<br />
All the l<strong>in</strong>e is completely<br />
FREE of COCAMIDE<br />
DEA, MEA and ADDED<br />
ALCOHOLS, replaced <strong>in</strong><br />
the formulation by natural<br />
components, of whom<br />
100% Organic Zemea®,<br />
for a silky and soft f<strong>in</strong>al<br />
hair texture. No PPD or<br />
RESORCINOL added to<br />
the formula.<br />
Deco Beauty with care<br />
A complete l<strong>in</strong>e of<br />
professional bleach<strong>in</strong>g<br />
products, designed<br />
to achieve the best<br />
performances. Advanced<br />
technology enriched<br />
with natural elements,<br />
product For natural or<br />
colored hair, sensitive<br />
and th<strong>in</strong>.<br />
•Lovely Light cream:<br />
last generation white<br />
bleach<strong>in</strong>g cream. Gradual<br />
and efficient, enriched<br />
with Corn Prote<strong>in</strong>s,<br />
Castor Oil and Beeswax.<br />
The professional<br />
alternative to the<br />
bleach<strong>in</strong>g powder,<br />
with great bleach<strong>in</strong>g<br />
performances.<br />
Touch Beauty Movement<br />
Touch is a l<strong>in</strong>e of<br />
products designed<br />
to comb<strong>in</strong>e creativity,<br />
<strong>in</strong>novation and beauty.<br />
•Beauty Primer<br />
(care and protection):<br />
revitaliz<strong>in</strong>g cream with<br />
Meadowfoam Seed Oil.<br />
Professional no r<strong>in</strong>se<br />
product with immediate<br />
results. The first care<br />
gesture before every<br />
styl<strong>in</strong>g step, <strong>in</strong> order to<br />
restore strength and<br />
Ra<strong>in</strong> Dance Nature’s Time<br />
A complete l<strong>in</strong>e of<br />
product-treatments, loyal<br />
to our rigorous phytotechnological<br />
formulative<br />
approach, look<strong>in</strong>g for the<br />
best synergy between<br />
the efficacy of botanical<br />
active <strong>in</strong>gredients and<br />
scientific <strong>in</strong>telligence.<br />
•Bloom<strong>in</strong>g Elixir (scalp<br />
nourish<strong>in</strong>g & hair<br />
strengthener): gel serum,<br />
with IPStic Complex, with<br />
oregano, tea, capsicum<br />
and soy prote<strong>in</strong> extracts,<br />
growth simulator and anti<strong>in</strong>flammatory<br />
action. It<br />
strengthens the hair and<br />
nourishes the scalp <strong>in</strong><br />
depth, stimulat<strong>in</strong>g blood<br />
flow to the hair follicle.<br />
Certified results: +120%<br />
hair follicle elongation,<br />
+170% hair growth <strong>in</strong>crease.<br />
Good Society<br />
metropolitan greenery<br />
Precious condition<strong>in</strong>g<br />
and clean<strong>in</strong>g creams,<br />
luxurious hydrat<strong>in</strong>g and<br />
elasticiz<strong>in</strong>g fluids, rich<br />
sprays to give volume<br />
and texture to the hair,<br />
to respect the hair and<br />
take care of its beauty.<br />
•Lovely Light powder:<br />
Violet bleach<strong>in</strong>g powder<br />
with Coconut Extracts, for<br />
a gradual and constant<br />
highlift<strong>in</strong>g. It highlifts up<br />
to 2 levels more than<br />
a traditional bleach<strong>in</strong>g<br />
energy on every hair type,<br />
without add<strong>in</strong>g weight.<br />
•Be Matt (beauty<br />
enhancer): professional<br />
matt effect wax with<br />
medium strong hold and<br />
Brazilian Clay. It gives the<br />
hair texture and volume.<br />
For matt textures and a<br />
medium-strong hold, for<br />
flexible styles.<br />
protect<strong>in</strong>g its beauty.<br />
•51 Argan Oil Serum:<br />
we formulated this<br />
product thanks<br />
to a controlled<br />
<strong>in</strong>gredient, Argan Oil,<br />
that we exclusively<br />
purchase from<br />
southern Moroccan<br />
cooperatives: that’s<br />
why our Argan Oil is<br />
certified EcoCert.<br />
It gives sh<strong>in</strong>e and has<br />
a detangl<strong>in</strong>g effect to<br />
the hair without add<strong>in</strong>g<br />
weight. It makes the<br />
hair silky, easy to comb,<br />
strong and sh<strong>in</strong>y.
Care<br />
is a<br />
Beauty Gesture<br />
Always<br />
ALL THAT YOUR SALON NEEDS TO BE UNIQUE<br />
ALL THAT YOUR CLIENTS NEED TO BE SATISFIED<br />
BEAUTY FUSION<br />
EASY CARE T BALANCE<br />
GOOD SOCIETY<br />
PARAMETER T<br />
SUMMER BEAUTY<br />
BOTANICAL HENNA<br />
EASY CARE T CLARITY<br />
IT’S COLOR<br />
PRETTY CURL<br />
TOUCH<br />
LOLA<br />
EASY CARE T DREAM<br />
YOUR MAGIC<br />
RAIN DANCE<br />
YOU|UP2<br />
DECO BEAUTY<br />
EASY CARE T RESCUE<br />
MULTIPHLEX<br />
STRAIGHT LINE<br />
MYARTEGO.COM
BOSLEY<br />
PROFESSIONAL<br />
THICKER, FULLER-LOOKING<br />
HAIR AND A HEALTHY SCALP<br />
Recogniz<strong>in</strong>g that salon professionals are often<br />
the first l<strong>in</strong>e of defense for women and men with<br />
quality of hair issues, Bosley Professional<br />
Strength provides stylists with effective solutions<br />
for any client who struggles with f<strong>in</strong>e, th<strong>in</strong>n<strong>in</strong>g, or<br />
weak hair. Bosley Pro’s comprehensive product<br />
l<strong>in</strong>e <strong>in</strong>cludes daily-use hair and scalp cleans<strong>in</strong>g<br />
and treatment systems, volumiz<strong>in</strong>g styl<strong>in</strong>g<br />
products, healthy hair scalp and hair treatments<br />
and M<strong>in</strong>oxidil re-growth treatments and the<br />
unwaver<strong>in</strong>g mission of serv<strong>in</strong>g hair and scalp<br />
health doesn’t stop there.<br />
In 2018, Bosley Pro <strong>in</strong>troduced a “healthy hair<br />
from the <strong>in</strong>side out” program by launch<strong>in</strong>g<br />
specialized formulas of <strong>in</strong>gestible supplements<br />
uniquely designed for the specific needs of men<br />
and women. Debut<strong>in</strong>g for 2019, Bosley Pro<br />
Ian Murphy, the beauty<br />
bus<strong>in</strong>ess executive<br />
driv<strong>in</strong>g the change<br />
as CEO of Bosley<br />
Professional Strength.<br />
ABOUT US<br />
Company Name:<br />
Bosley Professional<br />
Strength<br />
Company Address:<br />
12777 W. Jefferson Blvd.<br />
Build<strong>in</strong>g D, Suite 3057<br />
Los Angeles, CA. 90066<br />
Tel. 1- 800.267.5391<br />
Website:<br />
bosleypro.com<br />
Founded <strong>in</strong>:<br />
2009<br />
President/CEO:<br />
Ian Murphy<br />
Ma<strong>in</strong> Brands:<br />
BosRevive, BosDefense, Healthy<br />
Hair Treatments, Volumiz<strong>in</strong>g &<br />
Thicken<strong>in</strong>g Styl<strong>in</strong>g, Hair Thicken<strong>in</strong>g<br />
Fibers, Vitality Supplements<br />
raised the bar on scalp health with the launch of<br />
Rejuvenat<strong>in</strong>g Scalp Scrub – a physical exfoliant<br />
treatment with activated bamboo charcoal to rid<br />
the scalp of follicle clogg<strong>in</strong>g debris. In the styl<strong>in</strong>g<br />
category, Volumiz<strong>in</strong>g and Thicken<strong>in</strong>g Styl<strong>in</strong>g<br />
Mousse jo<strong>in</strong> the Bosley Pro styl<strong>in</strong>g l<strong>in</strong>eup for<br />
<strong>in</strong>stantly fuller look<strong>in</strong>g hair.<br />
BOSLEY DOCTOR-RECOMMENDED SOLUTIONS<br />
Bosley Professional Strength is a partnership<br />
with Bosley, Inc. – the world’s most recognized<br />
hair restoration experts. That direct association<br />
allows Bosley Pro to work with some of the most<br />
knowledgeable hair-loss physicians <strong>in</strong> the world.<br />
In addition, Bosley Pro products always <strong>in</strong>clude<br />
beneficial <strong>in</strong>gredients for the hair and scalp.<br />
Formulas are vegan, sulfate-free, paraben-free,<br />
phthalate-free and focused around Bosley Pro’s<br />
LifeXtend Complex with DHT <strong>in</strong>hibitors, wellknown<br />
as a hormone l<strong>in</strong>ked to hair loss.<br />
Bosley Pro’s guaranteed-results 30-day starter<br />
kits, comb<strong>in</strong>ed with Follicle Energizer, are an ideal<br />
regimen for any man or woman look<strong>in</strong>g to positively<br />
impact hair density. And a great companion to the<br />
topical products are the <strong>in</strong>gestible supplements<br />
for men and women for healthy hair from “the<br />
<strong>in</strong>side out.” Award w<strong>in</strong>n<strong>in</strong>g Bosley Professional<br />
Strength hair care is the “go-to” choice for<br />
professional stylists and their clients, or anyone<br />
struggl<strong>in</strong>g with f<strong>in</strong>e, th<strong>in</strong>n<strong>in</strong>g, or weak hair.<br />
Based <strong>in</strong> Placentia, California, the company is led<br />
by <strong>in</strong>dustry veteran and company President Alan<br />
Stockman. Bosley Professional Strength is<br />
available <strong>in</strong> professional beauty salons, barbershops<br />
and select specialty beauty retailers<br />
<strong>in</strong>clud<strong>in</strong>g Ulta, nationwide and <strong>in</strong> over 20 countries.
AVEC DU CHARBON DE BAMBOU NATUREL<br />
NEW<br />
SCALP.<br />
REBOOT.<br />
WITH NATURAL<br />
LBAMBOO CHARCOA<br />
WITH NATURAL<br />
LBAMBOO CHARCOA<br />
©2019 Bosley, Inc. Beverly Hills, CA 90212 | All Rights Reserved. | Pr<strong>in</strong>ted for Scientific Hair Research, LLC.<br />
REJUVENATING SCALP SCRUB<br />
Fuller, thicker-look<strong>in</strong>g hair beg<strong>in</strong>s with<br />
a healthy scalp. Bosley Professional<br />
Strength Rejuvenat<strong>in</strong>g Scalp Scrub is a<br />
gentle, color-safe charcoal-<strong>in</strong>fused scalp<br />
exfoliat<strong>in</strong>g treatment that detoxifies,<br />
rejuvenates and <strong>in</strong>vigorates the scalp.<br />
Give the scalp a reboot!<br />
BEFORE<br />
AFTER<br />
FOR WOMEN & MEN · PARABEN, SULFATE & GLUTEN FREE<br />
FREE OF SYNTHETIC DYES & FRAGRANCE · VEGAN & CRUELTY FREE
CARLOBAY<br />
Experience, expertise<br />
and passion made <strong>in</strong> Italy<br />
Carlo Bay is a renowned Italian hairstylist with<br />
a long career beh<strong>in</strong>d him and a succession of<br />
triumphant and positive experiences and he was<br />
elected Hairstylist of the Year <strong>in</strong> 2014 <strong>in</strong> Rome.<br />
His career started <strong>in</strong> 1985 and today he has<br />
more than 30 Salons <strong>in</strong> Italy and all over the<br />
world (Moscow, Damasco, France and the last<br />
one <strong>in</strong> Almaty).<br />
In 1990, Carlo Bay opened the Florence<br />
Academy: a school to give all hairstylists an<br />
opportunity to tra<strong>in</strong> at every level. In 2002<br />
started the creation of the Carlo Bay Club: more<br />
than 80 salons <strong>in</strong> the whole Italy. Over the years,<br />
Carlo Bay has created the official brands: Carlo<br />
Bay Hair Diffusion and Carlo Bay Make-Up<br />
S<strong>in</strong>ce many years Carlo Bay Salons serve a lot<br />
of very important names from the Italian Fashion<br />
Brands as Roberto Cavalli, Gucci, Ferragamo,<br />
Ermanno Scerv<strong>in</strong>o and many others.<br />
First of all, we are hairdressers<br />
In our salons we work <strong>in</strong>timately with our<br />
customers and we know exactly what their<br />
needs are. This is why our products are<br />
constantly evolv<strong>in</strong>g accord<strong>in</strong>g to the local market<br />
requirements.<br />
A large collection of products for both<br />
professionals and the f<strong>in</strong>al consumer is the<br />
result of regular <strong>in</strong>vestments <strong>in</strong> research <strong>in</strong><br />
order to create exclusive formulas, mix<strong>in</strong>g quality<br />
New trends and new techniques<br />
to improve salon bus<strong>in</strong>ess and<br />
customers’ experience.<br />
about uS<br />
Company Name: Carlo Bay<br />
Company Address:<br />
Via Giambologna 11/13,<br />
50132 Florence - Italy<br />
Website:<br />
www.carlobay.com<br />
E-mail: carlo@carlobay.it;<br />
accademia@carlobay.it<br />
Founded <strong>in</strong>:<br />
1985<br />
Market<strong>in</strong>g Manager / Export Manager:<br />
Mr Carlo Bay, CEO<br />
Ma<strong>in</strong> Brands:<br />
Luxury Hair Diffusion, Carlo Bay<br />
Cosmetics<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
Europe and Japan<br />
Number of employees:<br />
90<br />
The aim of the<br />
Academy is to<br />
provide unique<br />
learn<strong>in</strong>g experiences<br />
and ensure the<br />
students success.<br />
natural <strong>in</strong>gredients, vitam<strong>in</strong>s and advanced<br />
technologies.<br />
Carlo Bay Academy<br />
For over 30 years we have been work<strong>in</strong>g to<br />
provide unique learn<strong>in</strong>g experiences and ensure<br />
our students success. Our goal is to prepare our<br />
students for professional licens<strong>in</strong>g and <strong>in</strong>itate<br />
them for a fulfill<strong>in</strong>g career <strong>in</strong> hair and beauty<br />
<strong>in</strong>dustry by teach<strong>in</strong>g technical, artistic and<br />
managerial skills. We offer a comprehensive<br />
portfolio of hairdress<strong>in</strong>g courses designed to<br />
meet a wide variety of learn<strong>in</strong>g requirements <strong>in</strong><br />
both cut and colour.<br />
Carlo Bay Academy will ensure you and your<br />
team to be updated about new trends and new<br />
techniques that are go<strong>in</strong>g to improve your salon<br />
bus<strong>in</strong>ess and your customers’ experience.<br />
Reasons Why<br />
Made <strong>in</strong> Italy<br />
More than 30 years<br />
of experience <strong>in</strong> the<br />
hair <strong>in</strong>dustry<br />
Professional Quality<br />
100% control of the whole<br />
value cha<strong>in</strong> from formulation<br />
to distribution<br />
Renowned name <strong>in</strong> the<br />
sector <strong>in</strong>clud<strong>in</strong>g hairdress<strong>in</strong>g,<br />
beauty and cosmetics<br />
top brand
CARLOBAY<br />
star<br />
products<br />
Argan Kit<br />
The Kit <strong>in</strong>cludes: Shampoo<br />
with Argan oil and<br />
Macadamia, for colortreated<br />
hair, dry, treated.<br />
Gently cleanses, leav<strong>in</strong>g<br />
hair hydrated, soft, sh<strong>in</strong>y.<br />
How to use: apply to wet<br />
hair, gently massage to<br />
make Act the foam. R<strong>in</strong>se<br />
thoroughly and proceed<br />
with a second application.<br />
Hydrat<strong>in</strong>g mask,<br />
nourish<strong>in</strong>g. Its special<br />
comb<strong>in</strong>ation with Argan oil,<br />
Macadamia oil, almond oil,<br />
coconut oil, moisturizes<br />
and nourishes, for dry hair,<br />
colored, damaged, dull.<br />
Makes hair soft, light and<br />
flexible. How to use: apply<br />
to wet hair, distribute with<br />
a comb lengths, leave<br />
For added sh<strong>in</strong>e and<br />
softness, you can add<br />
<strong>in</strong>to the mixture of color.<br />
Kerat<strong>in</strong> Kit<br />
The kit consists of:<br />
Shampoo with alkal<strong>in</strong>e<br />
PH, promotes the open<strong>in</strong>g<br />
of hair scales. Purify<strong>in</strong>g<br />
Shampoo removes deep<br />
chemical or environmental<br />
debris, deposited with<strong>in</strong><br />
the structure of the hair.<br />
Nourishes hydrates any<br />
hair type, <strong>in</strong> particular<br />
dried and processed.<br />
The comb<strong>in</strong>ation<br />
of kerat<strong>in</strong> and collagen<br />
creates with<strong>in</strong> the<br />
structure of the hair the<br />
optimum conditions<br />
for the subsequent<br />
stages of treatment.<br />
Intensive restructur<strong>in</strong>g<br />
Mask with kerat<strong>in</strong> and<br />
collagen. Added with<br />
provitam<strong>in</strong> B5, vitam<strong>in</strong><br />
B6 and vitam<strong>in</strong> e.<br />
releases the prote<strong>in</strong>s<br />
scales close reta<strong>in</strong><strong>in</strong>g<br />
the active <strong>in</strong>gredients.<br />
Kerat<strong>in</strong> Spray Lotion,<br />
repairs and rebuilds the<br />
external structure of the<br />
hair damaged by chemical<br />
treatments, as the prote<strong>in</strong><br />
molecules of kerat<strong>in</strong> and<br />
collagen are fixed to the<br />
structure, mak<strong>in</strong>g the hair<br />
stronger and more elastic.<br />
The union of kerat<strong>in</strong> and<br />
collagen, gives body to<br />
th<strong>in</strong> or th<strong>in</strong>n<strong>in</strong>g hair.<br />
Mousse Foundation<br />
The mousse foundation<br />
is a high performance<br />
product because it was<br />
created by a studied<br />
blend of oils and waxes<br />
without water added. It<br />
keeps the sk<strong>in</strong>’s hydro<br />
pressure perfectly<br />
balanced thanks to its<br />
“anidra” (non waterbased)<br />
nature. It is<br />
suitable to every sk<strong>in</strong><br />
type and guarantees an<br />
a few m<strong>in</strong>utes. R<strong>in</strong>se<br />
thoroughly and proceed<br />
with styl<strong>in</strong>g.<br />
Oil with Argan oil<br />
and Macadamia, for<br />
color-treated hair, dry,<br />
damaged, frizzy. Protects,<br />
nourishes and protects<br />
your hair from the<br />
elements. Anti-Frizz and<br />
Untangl<strong>in</strong>g. Makes hair<br />
smooth, docile and bright.<br />
necessary to re<strong>in</strong>force<br />
the <strong>in</strong>ternal structure<br />
of the hair. Leaves hair<br />
hydrated, chunky, morbili<br />
and manageable hair.<br />
Its action penetrates<br />
<strong>in</strong>side the previously<br />
open scales with the<br />
step1 Kerat<strong>in</strong> Shampoo,<br />
re<strong>in</strong>forc<strong>in</strong>g the <strong>in</strong>ternal<br />
structure of the hair.<br />
Dur<strong>in</strong>g the posale time<br />
excellent coverage. Tips:<br />
apply mousse foundation<br />
on clean and hydrated<br />
sk<strong>in</strong> with a sponge <strong>in</strong><br />
light, upward strokes.<br />
For a more natural effect,<br />
when choos<strong>in</strong>g the<br />
foundation colour, we<br />
suggest the same shade<br />
or a shade lighter than<br />
your complexion.<br />
CB PRODUCTION s.r.l.<br />
Via Giambologna,11/13 - FIRENZE - ITALY - Tel. +39 055 571289<br />
accademia@carlobay.it - www.carlobay.com
CERIOTTI<br />
A STORY FULL<br />
OF PASSION<br />
The hairdress<strong>in</strong>g world is grow<strong>in</strong>g bigger and<br />
bigger. In Milan, the capital city of fashion<br />
design, a little family-based company is start<strong>in</strong>g<br />
an activity founded on passion and care that is<br />
go<strong>in</strong>g to develop over the next 40 years,<br />
becom<strong>in</strong>g one of the top brands <strong>in</strong> the world of<br />
hairdressers’ supplies: Ceriotti is born.<br />
AN ICON<br />
The most iconic product <strong>in</strong> Ceriotti's portfolio<br />
is without doubts the hood dryer. Thanks<br />
to an entirely Italian production, to the use<br />
of the best components and materials and<br />
to the long-term guarantee, s<strong>in</strong>ce the very<br />
first years Ceriotti's brand and products ga<strong>in</strong><br />
a prestigeous position <strong>in</strong> the <strong>in</strong>ternational<br />
market. Models from Ceriotti's production<br />
make their apperance <strong>in</strong> famous Italian movies,<br />
<strong>in</strong> those scenes celebrat<strong>in</strong>g the “hairdresser's<br />
gossip mania”, ensur<strong>in</strong>g an important growth<br />
<strong>in</strong> fame and recognizability for the brand and<br />
its products.<br />
ITALIAN STYLE<br />
From hood dryers to climazones, from the<br />
Equator to the CIX3000, Ceriotti's mission is<br />
not only to make the hairdresser's work easier,<br />
but also to br<strong>in</strong>g out its artistic side. Electrical<br />
devices are soon matched <strong>in</strong> popularity by<br />
the l<strong>in</strong>e of furniture, <strong>in</strong>troduced <strong>in</strong> 1983.<br />
Be<strong>in</strong>g different, while offer<strong>in</strong>g to the customer<br />
the most comfortable and stylish pieces of<br />
furniture is an absolute must. Inspired by the<br />
creative background of Milan, Ceriotti designs<br />
unique pieces of furniture that mark an epoque<br />
<strong>in</strong> salon design. Led by grow<strong>in</strong>g <strong>in</strong>ternational<br />
fame and appreciation, <strong>in</strong> 1984 Ceriotti starts<br />
a historical – and still ongo<strong>in</strong>g – partnership<br />
ABOUT US<br />
Company Name:<br />
Ceriotti<br />
Company Address:<br />
Via Moscova, 21<br />
20017 Rho<br />
Milan – Italy<br />
Tel. +39 0293561413<br />
Email: <strong>in</strong>fo@ceriotti.it<br />
Website:<br />
www.ceriotti.it<br />
Started <strong>in</strong>:<br />
1977<br />
President:<br />
Mr. Marco Ceriotti<br />
A nice and recent picture<br />
of Ceriotti management.
with Cosmoprof Bologna, the most important<br />
and recognized exhibition <strong>in</strong> the beauty world.<br />
FULL PRODUCTS CHOICE<br />
The product portfolio is completed <strong>in</strong><br />
1994, when the production of professional<br />
blowdryers beg<strong>in</strong>s and rapidly ga<strong>in</strong>s relief<br />
and appreciation <strong>in</strong> the worldwide market.<br />
Ceriotti becomes the most complete Italian<br />
manufacturer <strong>in</strong> the hairdress<strong>in</strong>g <strong>in</strong>dustry<br />
and, with the <strong>in</strong>troduction of the l<strong>in</strong>e "Alta<br />
Sartoria Italiana" <strong>in</strong> 2019, becomes also<br />
the first company to <strong>in</strong>troduce tailor-made<br />
products and f<strong>in</strong>ishes <strong>in</strong> an field that by<br />
stereotyped-low quality products and clones<br />
of more prestigious brands.<br />
Innovation, passion, care, they all aim to the<br />
one objective: . In a field that is still ma<strong>in</strong>ly<br />
based upon stereotyped products and<br />
clones of more prestigious brands, Ceriotti<br />
has been able to dist<strong>in</strong>guish itself, and<br />
through <strong>in</strong>novation has evolved with trends,<br />
sometimes even anticipat<strong>in</strong>g them.<br />
INTERNATIONAL SPIRIT<br />
Over the years, Ceriotti has been expand<strong>in</strong>g<br />
across the globe, build<strong>in</strong>g up a brand which<br />
is more and more recognized <strong>in</strong> all the 5<br />
Cont<strong>in</strong>ents. “Our goal is to be a reference<br />
po<strong>in</strong>t <strong>in</strong> the market – expla<strong>in</strong>s Marco Ceriotti,<br />
President. We are not simple manufacturers:<br />
we do not offer just products, we offer a<br />
qualified service, complete assistance, and<br />
superior quality. And this is proven by the<br />
over 2000 customers worldwide that choose<br />
Ceriotti everyday”.<br />
REASONS WHY<br />
100% Made <strong>in</strong> Italy<br />
Haute Couture for the<br />
hairdress<strong>in</strong>g salon design<br />
Design, research, <strong>in</strong>novation<br />
Highest attention to details<br />
Very high quality products <strong>in</strong><br />
terms of performance & reliability<br />
More than 40 years of experience<br />
as italian manufacturers<br />
Internal research<br />
& development department<br />
Ability to certify products<br />
<strong>in</strong> all countries
CERIOTTI<br />
STAR<br />
PRODUCTS<br />
FX4000 Digital Turbo<br />
Thanks to the <strong>in</strong>fraquartz<br />
technology, the hair<br />
processor with ventilation<br />
produced by Ceriotti<br />
delivers <strong>in</strong>credible<br />
perfomances and<br />
reduces by more than<br />
50% the time required<br />
for all chemical and<br />
technical applications.<br />
An easy-to-use <strong>in</strong>terface<br />
guides the user through<br />
different procedures,<br />
simplify<strong>in</strong>g the setup and<br />
optimiz<strong>in</strong>g the work <strong>in</strong><br />
the salon. The addition<br />
of a Tourmal<strong>in</strong>e coat<strong>in</strong>g<br />
helps reduc<strong>in</strong>g the<br />
electrostatic charge and<br />
prepares hair for a nostress<br />
brush<strong>in</strong>g.<br />
companion. The use of<br />
steam <strong>in</strong> the application<br />
of hair products has<br />
proven <strong>in</strong>credible results<br />
<strong>in</strong> halv<strong>in</strong>g the set-times<br />
while improv<strong>in</strong>g the<br />
effect of the products<br />
themselves, results that<br />
are re<strong>in</strong>forced by the<br />
steriliz<strong>in</strong>g properties of<br />
ozone. This comb<strong>in</strong>ation<br />
of characteristics<br />
deliver benefits that<br />
are nowadays with<strong>in</strong><br />
everyone's reach thanks<br />
to Geyser Ozono.<br />
Egg<br />
When talk<strong>in</strong>g about<br />
“icons”, Egg deserves a<br />
special mention. Thanks<br />
to its modern shape, it<br />
processes like bayalage,<br />
deep condition<strong>in</strong>g and<br />
soft dry<strong>in</strong>g.<br />
WoW<br />
What's the most<br />
important feature to<br />
look for <strong>in</strong> a hairdryer?<br />
Strong power, low<br />
weight, low noise,<br />
long life... Some say<br />
that these feature can<br />
only be found <strong>in</strong> the<br />
most advanced and<br />
expensive dryers, while<br />
some other believe<br />
that the perfect tool<br />
is the simplest ones.<br />
Whatever your position,<br />
WoW will suprise you.<br />
A 100% Italian made<br />
hairdryer that delivers<br />
splendid performances,<br />
<strong>in</strong> a low weight and low<br />
noise body that radically<br />
changes your dry<strong>in</strong>g<br />
experience.<br />
Geyser Ozono<br />
Where natural<br />
treatments and bioproducts<br />
are becom<strong>in</strong>g<br />
more and more popular,<br />
the ozone steamer<br />
produced by Ceriotti<br />
represents a perfect<br />
has revolutionized the<br />
hood dryer <strong>in</strong>troduc<strong>in</strong>g<br />
features such as the<br />
4-speed TURBO motor,<br />
the ionic generator, the<br />
tourmal<strong>in</strong>e coat<strong>in</strong>g.<br />
Where most th<strong>in</strong>k that<br />
the hood dryer belongs<br />
“to the past”, Egg is<br />
look<strong>in</strong>g to the future as<br />
an irreplaceable tool for
COMPROF<br />
MILANO<br />
FOR BEAUTY<br />
SPECIALISTS<br />
Comprof was born <strong>in</strong> 1995 <strong>in</strong> response to the<br />
grow<strong>in</strong>g demand <strong>in</strong> the haircare and beauty<br />
sector for <strong>in</strong>novative and quality professional<br />
solutions. A multibrand organisation, 100%<br />
Made <strong>in</strong> Italy, that boasts an ample offer<strong>in</strong>g of<br />
products that never fail to meet the expectations<br />
of either the Italian or <strong>in</strong>ternational markets.<br />
Comprof is the perfect ally for all beauty<br />
professionals.<br />
OUR NUMBERS<br />
16 proprietary brands<br />
25 Brand Ambassadors worldwide<br />
33 nations where we export Made <strong>in</strong> Italy<br />
4000 <strong>in</strong>novative formulations<br />
MISSION<br />
Sophisticated formulations, w<strong>in</strong>n<strong>in</strong>g style, high<br />
reliability. We promote and spread Made <strong>in</strong> Italy<br />
with contemporary projects and revolutionary<br />
ideas. These same foundations give rise to our<br />
products. Comprof is <strong>in</strong>novation that is easily<br />
available to all beauty professionals.<br />
VISION<br />
Spread<strong>in</strong>g the Haircare and Sk<strong>in</strong> Care cult<br />
through the products and services that we<br />
create. Wellness is our mantra, guid<strong>in</strong>g us<br />
towards new horizons. We strive to affirm<br />
ourselves as a reference po<strong>in</strong>t for Cosmetics<br />
Distributors worldwide.<br />
VALUES<br />
Cont<strong>in</strong>uous <strong>in</strong>novation: we anticipate trends<br />
and pursue ambitious objectives, mak<strong>in</strong>g<br />
change our growth driver to guarantee products<br />
that are always of the highest quality. Change is<br />
Innovative hair care brands<br />
and products that reflect<br />
Italian quality and tradition.<br />
ABOUT US<br />
Company Name:<br />
Comprof Milano srl<br />
Company Address:<br />
CIS di Nola Isola 8<br />
Pad. 8032-8035<br />
80035 Nola (NA) - Italy<br />
Email: <strong>in</strong>fo@comprof.it<br />
Website (s):<br />
http:comprof.it<br />
Founded <strong>in</strong>:<br />
1995<br />
Market<strong>in</strong>g manager:<br />
Dario Giordano<br />
Number of employees:<br />
65<br />
Present <strong>in</strong>: Europe, Middle East,<br />
North Africa<br />
Interested <strong>in</strong>: South America<br />
and Asia. Further expansion <strong>in</strong>:<br />
Eastern Europe, Scand<strong>in</strong>avia,<br />
and United Arab Emirates<br />
Ma<strong>in</strong> Brands:<br />
K-time, Paul Rivera,<br />
6.Zero,Technique, Abstyle, Ekre,<br />
Professional, Koster, Hair Tech,<br />
Jvone Milano, Lialysse, Alphea,<br />
Ben Herbe, Estiwell, Depiwell,<br />
Epilsweet<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
France, Spa<strong>in</strong>, Holland,<br />
Bulgaria, Greece, Hungary,<br />
Czech Republic, Iran, Tunisia
REASONS WHY<br />
<strong>in</strong>herent to our organisation and <strong>in</strong>novation is<br />
the driv<strong>in</strong>g force beh<strong>in</strong>d us. Analys<strong>in</strong>g scenarios:<br />
our research doesn’t end with the most<br />
advanced formula. We go beyond that, <strong>in</strong>sert<strong>in</strong>g<br />
each product <strong>in</strong>to a larger scale project that<br />
takes <strong>in</strong>to account the context <strong>in</strong> which it is<br />
be<strong>in</strong>g used, current trends, and the specific<br />
needs of the end consumer.<br />
Persons of value: passion, energy, and<br />
competence. Our network is enthusiastic and<br />
ambitious, always eager to tackle new<br />
challenges. A united work group that<br />
collaborates to reach a common and shared<br />
objective. The secret to our success.<br />
Environmental susta<strong>in</strong>ability: we draw our<br />
<strong>in</strong>spiration from nature. All our formulas are<br />
enriched with active botanical <strong>in</strong>gredients and<br />
we are strongly committed to protect<strong>in</strong>g the<br />
environment that surrounds us. We are always<br />
look<strong>in</strong>g toward the future and a green and<br />
susta<strong>in</strong>able world.<br />
Territorial exclusive<br />
4% free merchandis<strong>in</strong>g<br />
Average dispatch<strong>in</strong>g of orders <strong>in</strong><br />
48 hours<br />
Logistic support<br />
End of year award<br />
Ambassador tra<strong>in</strong><strong>in</strong>g free of charge<br />
Personalised canvas<br />
Strategic location<br />
Shared social strategy<br />
Synchronised digital platform<br />
EDUCATION COMPROF ACADEMY<br />
Comprof Academy is an ambitious project that<br />
came about as the fruit of our <strong>in</strong>tention to<br />
share two decades of knowledge and<br />
experience <strong>in</strong> the Haircare and Beauty Care<br />
sector. A true academy that offers personalised<br />
courses that are cont<strong>in</strong>ually updated to<br />
accompany beauty professionals along their<br />
path of professional growth and to give the<br />
entire sector an <strong>in</strong>novative push. Cool hunter<br />
by passion: our tra<strong>in</strong>ers are truly trend seekers.<br />
They catalyse trends and breath new life <strong>in</strong>to<br />
them, whether <strong>in</strong> Haircare or Beauty Care,<br />
anticipat<strong>in</strong>g the market.<br />
Didactic pragmatism: the capacity to transform<br />
fashion <strong>in</strong>spirations and scientific research <strong>in</strong><br />
applicable and replicable techniques and<br />
protocols. We share a know-how that is the fruit<br />
of skills acquired over the years.<br />
Experience and motivation: the synergy<br />
between the two decades of experience and<br />
strong motivation are the driv<strong>in</strong>g force of our<br />
model of education, which is always <strong>in</strong>novative<br />
and capable of def<strong>in</strong><strong>in</strong>g the new <strong>in</strong>-class and<br />
remote tra<strong>in</strong><strong>in</strong>g paradigms.<br />
Education <strong>in</strong> number. 30 International Stylists<br />
and Technicians for exclusive tra<strong>in</strong><strong>in</strong>g, 1400<br />
Events organised worldwide, 39000 Specialists<br />
<strong>in</strong> the tra<strong>in</strong><strong>in</strong>g sector.
COMPROF MILANO<br />
• 30 partner laboratories <strong>in</strong> Italy: our partner<br />
laboratories are where our passion is applied<br />
to study<strong>in</strong>g new formulations, controll<strong>in</strong>g the<br />
conformity and quality of every <strong>in</strong>dividual raw<br />
material, perfect<strong>in</strong>g texture, composition,<br />
scents, and effectiveness of our products.<br />
• 4000 active <strong>in</strong>gredients of natural orig<strong>in</strong>s:<br />
the search for the most efficient active<br />
<strong>in</strong>gredient and the best-perform<strong>in</strong>g extract goes<br />
hand <strong>in</strong> hand with a profound knowledge of new<br />
market trends, enabl<strong>in</strong>g us to guarantee<br />
products that are of an excellent quality and<br />
with cutt<strong>in</strong>g-edge formulations.<br />
• 50 Rituals of consolidated beauty: we give<br />
value to beauty with solutions studied <strong>in</strong> every<br />
detail to ensure excellent results. We create<br />
usage protocols for our products that actually<br />
become <strong>in</strong>dispensable rituals for enhanc<strong>in</strong>g<br />
the beauty of sk<strong>in</strong> and hair.<br />
STAR<br />
PRODUCTS<br />
K- Secret Mask Spray,<br />
K-Time<br />
This <strong>in</strong>tensive 10-<strong>in</strong>-1<br />
spray mask is perfect for<br />
all needs and any type<br />
of hair, from treated hair<br />
to dull, lifeless locks,<br />
effectively moisturiz<strong>in</strong>g<br />
and untangl<strong>in</strong>g without<br />
weigh<strong>in</strong>g hair down.<br />
Color is exalted and hair<br />
rega<strong>in</strong>s sh<strong>in</strong>e and<br />
natural body. Thanks<br />
to a specific multi-action<br />
formula, the <strong>in</strong>tensive<br />
mask spray makes<br />
it possible to enjoy<br />
10 fantastic benefits<br />
<strong>in</strong> one easy step.<br />
Take Over, 6.Zero<br />
Take Over by Sei.Zero<br />
offers specific<br />
treatments to meet the<br />
needs of curly, straight,<br />
damaged, coloured,<br />
or grey hair, leav<strong>in</strong>g it<br />
healthy and beautiful.<br />
Cutt<strong>in</strong>g-edge haircare<br />
technology for<br />
a complete approach<br />
and top performance<br />
that are always<br />
guaranteed.<br />
damaged hair.<br />
Formulated with high<br />
concentrations of Argan<br />
Oil, Vegetable Kerat<strong>in</strong>,<br />
and Blueberry Seed Oil,<br />
Lum<strong>in</strong>ò nourishes hair<br />
from with<strong>in</strong>,<br />
strengthen<strong>in</strong>g the hair<br />
fibre, from the medulla<br />
to the cuticle, mak<strong>in</strong>g it<br />
sh<strong>in</strong>y and brilliant<br />
without weigh<strong>in</strong>g hair<br />
down.<br />
Colossal and Fabulous,<br />
Paul Rivera<br />
The extra-hold hairspray<br />
Colossal comes <strong>in</strong> a 500<br />
ml conta<strong>in</strong>er to lend<br />
support and a stronger<br />
hold to your hair style,<br />
without weigh<strong>in</strong>g hair<br />
down. It protects aga<strong>in</strong>st<br />
humidity with an anti-frizz<br />
effect for a professional<br />
f<strong>in</strong>ish and impeccable<br />
hold. Enriched with<br />
Poppy and Blueberry<br />
Extracts.<br />
Fabulous is the spray<br />
with 10-<strong>in</strong>-1<br />
<strong>in</strong>stantaneous spray<br />
studied to keep hair<br />
look<strong>in</strong>g fabulous day<br />
Radyca, K-Time<br />
The first nutraceutical<br />
colour <strong>in</strong> the world,<br />
Radyca is an <strong>in</strong>novative<br />
professional product for<br />
hair, but delves it roots<br />
<strong>in</strong>to the trichological<br />
tradition to restore the<br />
true authenticity of colour,<br />
explor<strong>in</strong>g different fields<br />
of cosmetics. It covers<br />
100% of greys, is silicon-<br />
and PPD-free, and<br />
ensures an extraord<strong>in</strong>arily<br />
uniform and harmonious<br />
colour, thanks to its<br />
particular chemicalphysical<br />
composition that<br />
makes it possible for<br />
<strong>in</strong>termediate pigments<br />
to stabilise and distribute<br />
themselves accord<strong>in</strong>g<br />
to a pre-established<br />
geometric order.<br />
Lum<strong>in</strong>ò, Vegan Ok<br />
Treatment, Ekre<br />
Lum<strong>in</strong>ò is a completely<br />
vegan illum<strong>in</strong>at<strong>in</strong>g<br />
treatment. Vegetable<br />
active <strong>in</strong>gredients with<br />
an <strong>in</strong>credible hydrat<strong>in</strong>g<br />
and strengthen<strong>in</strong>g<br />
powers characterize<br />
Lum<strong>in</strong>ò, which is a<br />
fantastic cure-all for both<br />
normal and dry and<br />
after day. Fabulous has a<br />
formula conta<strong>in</strong><strong>in</strong>g<br />
Sambuca and Orchid<br />
Extracts. It regenerates,<br />
hydrates, illum<strong>in</strong>ates,<br />
and protects hair, mak<strong>in</strong>g<br />
it more manageable<br />
without weigh<strong>in</strong>g it down:<br />
a complete treatment for<br />
all types of hair <strong>in</strong> an<br />
unprecedented multiactive<br />
product.
RADYCA<br />
The roots of the color.<br />
DISCOVER THE FIRST NUTRACEUTICAL COLOR<br />
Qu<strong>in</strong>oa, Niosome and Coconut Oil based<br />
ONLY FOR K-TIME SALONS<br />
Check the website www.k-time.it
COTRIL<br />
OUR PHILOSOPHY:<br />
WORK BETTER, EARN MORE<br />
Cotril is an Italian company based <strong>in</strong> Milan,<br />
operat<strong>in</strong>g <strong>in</strong> the Professional Hair Care market<br />
for hairdressers. Specialized <strong>in</strong> the development,<br />
manufactur<strong>in</strong>g and market<strong>in</strong>g of highquality<br />
professional haircare products, Cotril's<br />
bus<strong>in</strong>ess is split <strong>in</strong>to two sectors: Bus<strong>in</strong>ess<br />
Unit Cotril Professional, dedicated to the retail<br />
market, and Bus<strong>in</strong>ess Unit CTL Private Label,<br />
work<strong>in</strong>g under contract for the private label<br />
market.<br />
PAST MEETS FUTURE<br />
In over forty years s<strong>in</strong>ce its establishment, Cotril<br />
has written an important chapter <strong>in</strong> the history of<br />
professional hair products, <strong>in</strong> the name of competence,<br />
<strong>in</strong>tegrity, professionalism and reliability.<br />
Today it represents an <strong>in</strong>ternational benchmark<br />
for the world of color<strong>in</strong>g, styl<strong>in</strong>g and treatments.<br />
The product range is extremely wide and able to<br />
satisfy every need: it is made locally and <strong>in</strong>dependently<br />
– 100% made <strong>in</strong> Italy – thanks to the company's<br />
own research laboratories and manufactur<strong>in</strong>g<br />
plant, 24,000 square metres near Milan.<br />
Today, the B.U. CTL Private Label stands out <strong>in</strong><br />
the world of professional haircare for its proven<br />
experience, constantly demonstrated <strong>in</strong> the field<br />
through its successful brand Cotril Professional.<br />
The company exports to Russia, Spa<strong>in</strong>, Portugal,<br />
Czech Republic, Germany, Switzerland, Holland,<br />
Greece, Belgium, Poland, S<strong>in</strong>gapore, France, Vietnam,<br />
Usa, Malta, Tunisia, Morocco, Iraq, Turkey,<br />
Ukra<strong>in</strong>e, Latvia, South Corea and Serbia.<br />
ABOUT US<br />
Company Name:<br />
Cotril SpA<br />
Company Address:<br />
Via Trento 59,<br />
20021 Ospiate di Bollate (MI) - Italy<br />
Tel. +39 02 3834321<br />
Email: <strong>in</strong>fo@cotril.it - export@cotril.it<br />
Website:<br />
www.cotril.it - www.ctlspa.it - www.cotril.shop<br />
General Manager:<br />
Mr. Giuliano Reas<br />
Ma<strong>in</strong> Brands:<br />
Cotril - CTL<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
Russia, Spa<strong>in</strong>, Portugal, Czech Republic,<br />
Germany, Switzerland, Holland, Greece,<br />
Belgium, Poland, S<strong>in</strong>gapore, France,<br />
Vietnam, Usa, Malta, Tunisia, Morocco,<br />
Iraq, Turkey, Ukra<strong>in</strong>e, Latvia, South Corea<br />
and Serbia<br />
COTRIL PROFESSIONAL<br />
Over the last few years, thanks to its strong<br />
connection with the world of c<strong>in</strong>ema, fashion,<br />
showbiz and sports, Cotril Professional has<br />
seen its brand awareness and presence <strong>in</strong><br />
the best hairstyl<strong>in</strong>g salons grow exponentially,<br />
both <strong>in</strong> the Italian and <strong>in</strong>ternational markets.<br />
This is the result of two concurrent factors:<br />
firstly, the fame of the company’s celebrity
Hair Cotril for<br />
Aurora Giov<strong>in</strong>azzo<br />
at the Rome Film<br />
Festival.<br />
endorsers and, secondly, the extraord<strong>in</strong>ary<br />
quality of the products. These features make<br />
Cotril Professional one of the most loved and<br />
popular brands to be found and used <strong>in</strong> stars’<br />
dress<strong>in</strong>g rooms, on movie sets and backstage<br />
at the catwalks.<br />
THE STRATEGY<br />
The market<strong>in</strong>g strategy aims at position<strong>in</strong>g<br />
the Brand Cotril Professional as luxury products<br />
for high-end salons, and promotes it<br />
through strong market<strong>in</strong>g and sponsorship activities<br />
us<strong>in</strong>g the modern tools of web market<strong>in</strong>g<br />
and social platforms, engag<strong>in</strong>g celebrities<br />
from the fashion/showbus<strong>in</strong>ess worlds as testimonials,<br />
and <strong>in</strong>vest<strong>in</strong>g <strong>in</strong> mass advertis<strong>in</strong>g <strong>in</strong><br />
women's/trade magaz<strong>in</strong>es. Regard<strong>in</strong>g the<br />
media strategy, accord<strong>in</strong>g to Audipress data<br />
the last Italian campaign (ma<strong>in</strong>ly concentrated<br />
<strong>in</strong> woman’s magaz<strong>in</strong>es) reached 15 million<br />
potential clients.<br />
COTRIL ACADEMY, COTRIL SALONS AND<br />
COTRIL CENTER<br />
Thanks to the Academy <strong>in</strong> Milan (cover<strong>in</strong>g<br />
around 700 sq. metres of floorspace), Cotril<br />
is able to give hairdressers the most advanced<br />
educational programs <strong>in</strong> l<strong>in</strong>e with current<br />
trends. S<strong>in</strong>ce 2015, Cotril has been develop<strong>in</strong>g<br />
a franchis<strong>in</strong>g network called Cotril<br />
Salons and also a light membership program<br />
named Cotril Center. Cotril Salons<br />
results so far <strong>in</strong>clude four successful<br />
open<strong>in</strong>gs: salons with very high turnover,<br />
supported by excellent quality products and<br />
effective communication strategies.<br />
REASONS WHY<br />
Wide range of products<br />
Exclusively professional products<br />
and services<br />
The color factory<br />
100% made <strong>in</strong> Italy<br />
More than 40 years of<br />
experience<br />
Hi-tech factory<br />
High profile R&D department<br />
Private label services<br />
Hair Cotril for Autora Ruffico<br />
(Above) and Beatrice Vendram<strong>in</strong><br />
(Right) at the Venice Film<br />
Festival.
COTRIL<br />
PRIVATE LABEL<br />
B.U. CTL Private Label aims to be the ideal<br />
partner through the study, development and<br />
production of hair products (with particular focus<br />
on color<strong>in</strong>g solutions). The top products<br />
are Permanent Colors, Tone-on-tone Colors,<br />
and Sensitive Dye, with revolutionary technology<br />
us<strong>in</strong>g ammonia-free or PPD-free formulas.<br />
Cotril offers three different types of service:<br />
Full Service (compris<strong>in</strong>g all steps of the<br />
process, from research and purchase of<br />
materials to manufactur<strong>in</strong>g and packag<strong>in</strong>g);<br />
Bulk+Packag<strong>in</strong>g (a fill<strong>in</strong>g and packag<strong>in</strong>g service,<br />
with packag<strong>in</strong>g supplied by the client);<br />
Bulk (manufactur<strong>in</strong>g and delivery of f<strong>in</strong>ished<br />
bulk product, packaged directly by the client).<br />
STAR<br />
PRODUCTS<br />
GLOW ONE<br />
Glow One is the high-performance permanent hair<br />
color, offer<strong>in</strong>g 88 nuances capable of satisfy<strong>in</strong>g the<br />
needs and requests of even the most demand<strong>in</strong>g<br />
clients.<br />
Glow One guarantees 100% grey coverage and<br />
facilitates detangl<strong>in</strong>g, for glossy hair full of body<br />
and drenched <strong>in</strong> a fruity perfume.<br />
Its <strong>in</strong>novative formulation features the complex Oil<br />
Transport System, consist<strong>in</strong>g of two molecules that<br />
act <strong>in</strong> synergy with each other: one for the uniform<br />
distribution of the colour along lengths and tips,<br />
while second is needed to obta<strong>in</strong> richly saturated,<br />
long-last<strong>in</strong>g colour.
DANCOLY<br />
COSMETICS<br />
AIMING FOR PERFECTION:<br />
QUALITY AND INNOVATION<br />
Back <strong>in</strong> 1958, Gilles le Bret, an enlightened<br />
chemist and botanist from Aix-en-Provence <strong>in</strong><br />
southern France, the home of natural beauty<br />
known for landscapes burgeon<strong>in</strong>g with flowers<br />
and grass, set up a technical laboratory<br />
for the purpose of research<strong>in</strong>g the benefits<br />
that botanic extracts may offer the human<br />
body and, more specifically, hair cells. Then<br />
<strong>in</strong> 1965, with a view to apply<strong>in</strong>g the results of<br />
his research to the products themselves, Gilles<br />
le Bret formally found Dancoly Cosmetique,<br />
specialised <strong>in</strong> manufactur<strong>in</strong>g a series of<br />
cosmetics formulated with botanical extracts.<br />
Four years later, the Dancoly Spa series was<br />
<strong>in</strong>itially launched as the first brand formulated<br />
with botanical extracts and oils able to<br />
meet the specific needs of different hair types,<br />
contribut<strong>in</strong>g to the success of these products<br />
with end users.<br />
After cont<strong>in</strong>ued research and <strong>in</strong>vestments, <strong>in</strong> the<br />
year 1980, Gilles le Bret discovered that the essence<br />
extracted from deep-sea seaweeds and<br />
ABOUT US<br />
Company Name:<br />
Dancoly<br />
Cosmetique,<br />
France<br />
Espace Le Beauvalle<br />
Bat B, 4 RUE Mahatma<br />
Gandhi 13090 Aix-EN<br />
Provence, France<br />
Website:<br />
www.dancoly.fr<br />
www.vieso.fr<br />
www.dancoly.com<br />
Founded <strong>in</strong>:<br />
1990<br />
Factory Area:<br />
10,000 sq. feet<br />
Production Capacity:<br />
Professional<br />
Hair Care Products:<br />
2.5 ml bottles/month<br />
Sk<strong>in</strong> Care and Body<br />
Products:<br />
1.6 ml bottles/month<br />
Gift Set Assembly:<br />
1.2 ml sets/month<br />
Soap Production:<br />
120 tonnes/month<br />
Ma<strong>in</strong> Brands:<br />
Dancoly Angel Provence<br />
Hair Care L<strong>in</strong>e/<br />
Dancoly Angel<br />
Professional<br />
Hair Care L<strong>in</strong>e/Dancoly<br />
SPA Hair Care L<strong>in</strong>e/<br />
Argan Oil L<strong>in</strong>e/ Vieso<br />
Hair Care L<strong>in</strong>e<br />
Ma<strong>in</strong> Export<br />
Dest<strong>in</strong>ations:<br />
UK, USA, Russia,<br />
Ma<strong>in</strong>land Ch<strong>in</strong>a,<br />
Italy, Japan,<br />
New Zealand, Austalia,<br />
Canada, Sweden,<br />
Indonesia, Demark,<br />
Hungary,<br />
Ukra<strong>in</strong>e, Taiwan,<br />
S<strong>in</strong>gapore, Malta,<br />
Malaysia, Dubia,<br />
Saudi Arabi, Kuwait,<br />
Yemen, Iraq,<br />
Hong Kong, Latvia,<br />
Cyprus, Greece,<br />
Poland, F<strong>in</strong>land,<br />
South Africa
Dancoly is present at lead<strong>in</strong>g<br />
trade fairs around the world:<br />
left, the fair <strong>in</strong> Paris, France<br />
and below, Cosmoprof<br />
<strong>in</strong> Bologna, Italy.<br />
REASONS WHY<br />
Environmental Protection:<br />
all packag<strong>in</strong>g materials<br />
can be recycled<br />
Cruelty-free: product<br />
test<strong>in</strong>g only on human hair,<br />
never on animals<br />
European and FDA GMPC<br />
(Good Manufactur<strong>in</strong>g Practice<br />
Cosmetics) Certification<br />
Safe & Natural Ingredients:<br />
No parabens, SLS, paraff<strong>in</strong><br />
oil, vasel<strong>in</strong>e, propylene glycol,<br />
cocamide DEA<br />
various biological active <strong>in</strong>gredients had amaz<strong>in</strong>g<br />
repair<strong>in</strong>g effect on aged and yellow hair. He<br />
immediately <strong>in</strong>vited his friend George Girart<strong>in</strong> - a<br />
top hair stylist <strong>in</strong> France, to jo<strong>in</strong> his team. Based<br />
on their concerted efforts, Dancoly Cosmetique<br />
released the Angel l<strong>in</strong>e two years later.<br />
With the development of Dancoly Cosmetique<br />
and its plans for <strong>in</strong>ternational expansion, s<strong>in</strong>ce<br />
1998, Dancoly has taken steps for build<strong>in</strong>g a<br />
global brand. Today the brand has successfully<br />
penetrated markets <strong>in</strong> more than 60 countries<br />
<strong>in</strong> Europe, the Middle East, and Asia – earn<strong>in</strong>g<br />
the overwhelm<strong>in</strong>g approval of hairdressers all<br />
around the world.
DANCOLY COSMETICS<br />
DIVERSIFICATION AND COMMITMENT<br />
Dancoly Cosmetique France now owns more<br />
than one thousand cosmetic formulas for products<br />
<strong>in</strong> a variety of fields, <strong>in</strong>clud<strong>in</strong>g haircare,<br />
sk<strong>in</strong> care, beauty and personal care. Their mission<br />
is to meet the demands of both the wholesaler<br />
and end client with quality products <strong>in</strong><br />
all these fields at affordable prices<br />
With a view to guarantee<strong>in</strong>g optimal service<br />
worldwide, Dancoly France has recently <strong>in</strong>vested<br />
heavily <strong>in</strong> construct<strong>in</strong>g a modern GMP<br />
production base <strong>in</strong> Ch<strong>in</strong>a. This plant was designed<br />
and eng<strong>in</strong>eered to provide all the production<br />
services necessary to this end, <strong>in</strong>clud<strong>in</strong>g<br />
the mould<strong>in</strong>g of packag<strong>in</strong>g materials, product<br />
design ,research and test<strong>in</strong>g of fill<strong>in</strong>g and manufactur<strong>in</strong>g<br />
processes, to meet all the needs<br />
of OEM/ODM customers and provide the most<br />
competitive products for their brands<br />
It is common knowledge that manufactur<strong>in</strong>g<br />
luxury cosmetics at a high price range is easy.<br />
But Dancoly is committed to a self-imposed<br />
challenge of mak<strong>in</strong>g high-quality cosmetics<br />
available to a much wider market while relentlessly<br />
striv<strong>in</strong>g for perfection. Indeed, the<br />
brand portfolio cont<strong>in</strong>ues to grow, with the addition<br />
of cutt<strong>in</strong>g-edge and <strong>in</strong>novative products<br />
that meet the most demand<strong>in</strong>g standards of<br />
both quality and safety, mak<strong>in</strong>g no compromises.<br />
Noth<strong>in</strong>g less than the best will do.<br />
STAR<br />
PRODUCTS<br />
New Helichrysum L<strong>in</strong>e<br />
The near-miraculous<br />
properties of botanicals<br />
and other biological<br />
active <strong>in</strong>gredients are still<br />
be<strong>in</strong>g discovered.<br />
Like the Helichrysum,<br />
renowned as Immortelle,<br />
an "eternal" flower, the<br />
color of which never<br />
fades, even if after<br />
it dries. Its special<br />
<strong>in</strong>gredients have amaz<strong>in</strong>g<br />
properties: it can deeply<br />
moisturize and repair dry<br />
and damaged hair from<br />
with<strong>in</strong>.<br />
Helichrysum Revitaliz<strong>in</strong>g<br />
Shampoo/Conditioner<br />
Professionally formulated<br />
for dry, damaged or<br />
frizzy hair, this shampoo<br />
conta<strong>in</strong>s helichrysum<br />
essence and vitam<strong>in</strong>s<br />
A and E, which can<br />
effectively prevent<br />
further UVA and UVB<br />
damage while repair<strong>in</strong>g<br />
the damaged areas of<br />
hair shaft. Helichrysum<br />
moisturiz<strong>in</strong>g essence<br />
penetrates <strong>in</strong>to the hair<br />
shaft to create a barrier<br />
for repair<strong>in</strong>g dry, colored<br />
or chemically treated<br />
hair, reviv<strong>in</strong>g hair and<br />
restor<strong>in</strong>g its natural sh<strong>in</strong>e<br />
and elasticity, both <strong>in</strong>side<br />
and out.<br />
Helichrysum Waken<strong>in</strong>g<br />
Hydration Cream<br />
Enriched with helichrysum<br />
active <strong>in</strong>gredients,<br />
anti-<strong>in</strong>flammatory<br />
properties will alleviate<br />
scalp irritation while<br />
rejuvenat<strong>in</strong>g and<br />
revitaliz<strong>in</strong>g damaged hair<br />
caused by hot styl<strong>in</strong>g<br />
tools, chemicals and<br />
environmental elements.<br />
Helichrysum Sh<strong>in</strong>e<br />
Styl<strong>in</strong>g Wax<br />
This flexible hold wax<br />
creates versatile looks<br />
with long last<strong>in</strong>g results.<br />
It is suitable for all hair<br />
types to smooth, create<br />
texture, def<strong>in</strong>e and add<br />
structure to your style.
DIVA<br />
INNOVATE: UNLEASH<br />
YOUR CREATIVE ENERGY<br />
OUR HISTORY<br />
Established <strong>in</strong> 2007, Diva Pro Styl<strong>in</strong>g has<br />
grown quickly to become the UK's lead<strong>in</strong>g<br />
salon-exclusive electrical brand. With highly<br />
successful products <strong>in</strong> every dry<strong>in</strong>g and styl<strong>in</strong>g<br />
category, it has become respected as the<br />
salon professional's go-to brand for high-quality<br />
<strong>in</strong>novation at trade-friendly prices.<br />
The brand is stocked <strong>in</strong> most UK wholesalers,<br />
with it’s reputation spread<strong>in</strong>g throughout<br />
Europe, where the brand is represented by one<br />
of France’s lead<strong>in</strong>g hairdressers, Christophe<br />
Gaillet, whose enviable star-studded client-list<br />
<strong>in</strong>cludes Gucci, N<strong>in</strong>a Ricci, and L’Oréal<br />
Professionnel, among others.<br />
ABOUT US<br />
Company Name:<br />
Diva Pro Styl<strong>in</strong>g<br />
Company Full Name<br />
Salon Europe Ltd.<br />
CompanyAddress:<br />
223 L<strong>in</strong>en Hall<br />
162-168 Regent Street<br />
London W1B 5TE<br />
Tel. +44 7823 889055<br />
+44 7591 455651<br />
Email: helpdesk@<br />
saloneurope.com<br />
Website (s):<br />
www.divapro.co.uk<br />
Founded <strong>in</strong>: 2006<br />
Manager Director:<br />
Mr. Neil Robson<br />
Intl. Sales Manager:<br />
Ms. Francesca Donati<br />
francesca.donati@<br />
saloneurope.com<br />
Sr. Account Manager:<br />
Mr. Kev<strong>in</strong> De Cruz<br />
kev<strong>in</strong>decruz@<br />
saloneurope.com<br />
Ma<strong>in</strong> Brands:<br />
Diva Pro Styl<strong>in</strong>g<br />
Desired Export Dest<strong>in</strong>ations:<br />
North America, South<br />
America, Australia, Asia
REASONS WHY<br />
Diva Pro creates <strong>in</strong>novative<br />
styl<strong>in</strong>g tools with stylists m<strong>in</strong>d!<br />
Powerful yet lightweight digitally<br />
controlled, brushless DC motor<br />
uses less energy and can last<br />
10x longer<br />
3-metre long, swivel, heat-proof<br />
cord<br />
Christophe Gaillet is a brand ambassador for<br />
Diva Pro Styl<strong>in</strong>g.<br />
Christophe is a multi-award w<strong>in</strong>n<strong>in</strong>g Hairstylist<br />
based <strong>in</strong> Paris and member of the Haute<br />
Coiffure Française artistic team.<br />
He is also considered as one of the most<br />
academic of French hairdressers who promotes<br />
French hairstyl<strong>in</strong>g throughout the globe.
DIVA<br />
STAR<br />
PRODUCTS<br />
Atmos Atom<br />
Hair Dryer<br />
Get both style and<br />
substance with the ultra<br />
compact Atmos Atom<br />
Dryer weigh<strong>in</strong>g one<br />
quarter the weight of<br />
a typical professional<br />
AC Motor, without<br />
compromis<strong>in</strong>g on<br />
strength or power. The<br />
2000W, 100,000 RPM<br />
motor has been expertly<br />
designed for ultra-fast<br />
dry<strong>in</strong>g with significantly<br />
less motor noise,<br />
allow<strong>in</strong>g for a stressfree<br />
salon environment.<br />
Make it your own with<br />
replacement sleeves<br />
available for purchase<br />
separately.<br />
Atmos Dry<br />
Hair Dryer<br />
Introduc<strong>in</strong>g the new<br />
Atmos Dry weigh<strong>in</strong>g one<br />
quarter the weight of<br />
a typical professional<br />
AC Motor, without<br />
compromis<strong>in</strong>g on<br />
strength or power. The<br />
2000W. 100,000 RPM<br />
motor has been expertly<br />
designed for ultra-fast<br />
dry<strong>in</strong>g with significantly<br />
less motor noise,<br />
allow<strong>in</strong>g for a stressfree<br />
salon environment.<br />
Includes powerful Atmos<br />
PLUS condition<strong>in</strong>g<br />
system to help combat<br />
frizz leav<strong>in</strong>g hair sleek<br />
and sh<strong>in</strong>y. Make it your<br />
own with replacement<br />
sleeves available for<br />
purchase separately.<br />
Air Curl<br />
Styl<strong>in</strong>g Wand<br />
Diva Pro Styl<strong>in</strong>g<br />
<strong>in</strong>troduces an entirely<br />
new concept <strong>in</strong><br />
hairstyl<strong>in</strong>g technology<br />
with the <strong>in</strong>troduction of<br />
the Air Curl. This brandnew<br />
curl<strong>in</strong>g system<br />
provides heat and wave<br />
fix<strong>in</strong>g technology <strong>in</strong> one<br />
lightweight, easy to use<br />
tool, to give quick, longlast<strong>in</strong>g<br />
curls for all hair<br />
types. This curl system<br />
requires less, and lower,<br />
heat to fix curls and<br />
waves, mak<strong>in</strong>g it gentler,<br />
k<strong>in</strong>der hairstyl<strong>in</strong>g and<br />
fix<strong>in</strong>g <strong>in</strong> one elegant tool.
With replaceable customisable colour sleeves<br />
Scan the QR code<br />
for loads more <strong>in</strong>fo<br />
divapro.co.uk
ECHOSLINE<br />
FOLLOW THE VEGAN WAY<br />
OF ECHOSLINE<br />
A NEW CLEAN HAIR BEAUTY<br />
PHILOSOPHY IS HERE!<br />
Created <strong>in</strong> Italy <strong>in</strong> 1998, Echosl<strong>in</strong>e is a<br />
professional hair-care brand that has embraced<br />
the «Clean Beauty» philosophy. Over the years,<br />
it has evolved and embarked on « The Vegan<br />
Way », formulat<strong>in</strong>g products based on natural<br />
<strong>in</strong>gredients and develop<strong>in</strong>g environmentallyfriendly<br />
packag<strong>in</strong>g and materials, while<br />
respect<strong>in</strong>g professionals and consumers.<br />
A susta<strong>in</strong>able and “clean” beauty is the vision<br />
that drives Echosl<strong>in</strong>e towards a « less is more»<br />
concept.<br />
«LESS» is the way to achieve a vegan and<br />
susta<strong>in</strong>able beauty, remov<strong>in</strong>g all that is not<br />
essential.<br />
«MORE» is what nature gives us when we<br />
learn to take the best out of nature, while fully<br />
respect<strong>in</strong>g it.<br />
Echosl<strong>in</strong>e’s Smart Beauty aims at reduc<strong>in</strong>g its<br />
impact on the environment and consumers,<br />
mak<strong>in</strong>g beauty ethical and susta<strong>in</strong>able with<br />
100% vegan hair-care products. Echosl<strong>in</strong>e aims<br />
at offer<strong>in</strong>g salons all over the world professional<br />
treatments, promot<strong>in</strong>g essential beauty and<br />
simplicity as the best expression of authenticity.<br />
Hair: Stylistic Team Echosl<strong>in</strong>e<br />
Photo: Marco Di Filippo<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A.<br />
A group company of<br />
Agf88 Hold<strong>in</strong>g<br />
Company Address:<br />
Via del Palù, 7/d<br />
35018 San Mart<strong>in</strong>o<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Echosl<strong>in</strong>e<br />
Website:<br />
www.echosl<strong>in</strong>e.it<br />
www.echosl<strong>in</strong>e.it/en<br />
Founded <strong>in</strong>:<br />
1998<br />
Ma<strong>in</strong> Brands:<br />
B.Pur, Karbon 9,<br />
Seliàr, Echos Color,<br />
Synergy Color<br />
Ma<strong>in</strong> Export<br />
Dest<strong>in</strong>ations:<br />
More than<br />
60 countries<br />
<strong>in</strong> the world
STAR<br />
PRODUCTS<br />
B.PUR CLAY<br />
B.PUR CLAY l<strong>in</strong>e is the<br />
latest smart range of<br />
Echosl<strong>in</strong>e that <strong>in</strong>cludes<br />
three simple, <strong>in</strong>novative<br />
products. It differs from<br />
other l<strong>in</strong>es because it<br />
purifies and offers deepdown<br />
clean<strong>in</strong>g that starts<br />
from the scalp, then<br />
rem<strong>in</strong>eralizes the hair,<br />
giv<strong>in</strong>g soft, sh<strong>in</strong>y locks<br />
and longer-last<strong>in</strong>g styl<strong>in</strong>g<br />
performance. Noth<strong>in</strong>g<br />
sums up the B.PUR CLAY<br />
l<strong>in</strong>e’s authenticity and<br />
environmental<br />
friendl<strong>in</strong>ess better than<br />
its simplicity.<br />
The l<strong>in</strong>e espouses the<br />
concept of susta<strong>in</strong>able<br />
and “Clean Beauty” and<br />
the products are 100%<br />
Vegan and made with<br />
Free From, natural orig<strong>in</strong><br />
<strong>in</strong>gredients. The selection<br />
of functional active<br />
<strong>in</strong>gredients <strong>in</strong>cludes<br />
Aloe Vera, Jojoba oil,<br />
Shea Butter and first<br />
and foremost White Clay<br />
with and antioxidant<br />
properties and a strong<br />
capacity to absorb<br />
impurities.<br />
B.PUR CLAY<br />
PRE-TREATMENT MUD<br />
Purify<strong>in</strong>g and<br />
rem<strong>in</strong>eraliz<strong>in</strong>g mud for<br />
the scalp. White Clay<br />
purifies the scalp,<br />
work<strong>in</strong>g deep-down to<br />
remove external<br />
impurities. It is ideal for<br />
use on oily and impure<br />
sk<strong>in</strong>, for a healthier and<br />
more vibrant<br />
appearance.<br />
100% Vegan, Silicone<br />
and Sulphate free.<br />
B.PUR CLAY<br />
PRE-TREATMENT<br />
SHAMPOO<br />
Purify<strong>in</strong>g and<br />
rem<strong>in</strong>eraliz<strong>in</strong>g shampoo.<br />
It provides deep-down<br />
clean<strong>in</strong>g for hair and<br />
REASONS WHY<br />
Smart” beauty with reduced<br />
environmental impact and <strong>in</strong>novative<br />
vegan products<br />
Research <strong>in</strong> <strong>in</strong>novation with<br />
susta<strong>in</strong>able formulations and<br />
packag<strong>in</strong>g<br />
Essential formulas, based on natural<br />
<strong>in</strong>gredients and with high percentage<br />
of biodegradability<br />
Professional quality guaranteed for<br />
all of the products<br />
Respect for the professionals, the<br />
people and the planet<br />
leaves it soft, fragrant<br />
and ready for the Active<br />
Shap<strong>in</strong>g Mask. Ideal for<br />
medium to thick hair, as<br />
well as processed, dry or<br />
unruly hair.<br />
100% Vegan, Silicone<br />
and Sulphate free.<br />
B.PUR CLAY ACTIVE<br />
SHAPING MASK<br />
Shap<strong>in</strong>g and plump<strong>in</strong>g<br />
mask. The formula<br />
provides deep-down<br />
nourishment without<br />
weigh<strong>in</strong>g down hair<br />
thanks to effective frizz<br />
prevention and volume<br />
control. It leaves hair<br />
look<strong>in</strong>g healthy,<br />
manageable and glossy.<br />
B.PUR CLAY Active<br />
Shap<strong>in</strong>g Mask features<br />
cutt<strong>in</strong>g-edge, patent<br />
pend<strong>in</strong>g* technology<br />
that is represented by<br />
the "Active Miraclay<br />
Technology TM” brand.<br />
Thanks to the power of<br />
White Clay, it halps<br />
styl<strong>in</strong>g and makes it<br />
long-last<strong>in</strong>g with a<br />
progressive memory<br />
effect. Ideal for medium<br />
to thick hair, as well as<br />
processed, dry or unruly<br />
hair.<br />
* Italian patent n.<br />
102019000003053<br />
International<br />
Patent pend<strong>in</strong>g PCT/<br />
IB2020/051671
ELGON<br />
EXALT THE BEAUTY<br />
OF EVERY INDIVIDUAL<br />
Elgon is the premium brand of Pidielle S.p.A, a<br />
company based <strong>in</strong> Milan, draw<strong>in</strong>g on its<br />
founder’s talent and experience <strong>in</strong> the field of<br />
professional cosmetics.<br />
For 50 years we have worked with professional<br />
hairdressers from all over the world to help<br />
them deliver uniqueness to their clients. This<br />
translates <strong>in</strong>to a profound understand<strong>in</strong>g of<br />
color and the professional sector, as a<br />
guarantee of the quality and service that our<br />
company is able to provide. Our approach<br />
matches high perform<strong>in</strong>g Made <strong>in</strong> Italy products<br />
with concrete bus<strong>in</strong>ess development projects<br />
for our partners through support, collaboration,<br />
<strong>in</strong>spiration, <strong>in</strong>ternational education and<br />
bespoke services.<br />
COMPANY OVERVIEW<br />
Elgon is an <strong>in</strong>ternational brand who puts<br />
<strong>in</strong>dividuality and uniqueness at its core, offer<strong>in</strong>g<br />
products, services and <strong>in</strong>teractive education to<br />
support the hairdresser’s bus<strong>in</strong>ess. Our objective<br />
is to empower stylists and colorists all over the<br />
world with expert knowledge and know-how, so<br />
they can focus on creativity and offer a truly<br />
personalised service to the client <strong>in</strong> the chair.<br />
ABOUT US<br />
Company Name:<br />
Pidielle S.p.A<br />
Company Address:<br />
Via Bergam<strong>in</strong>a, 7<br />
20014 Nerviano<br />
Milan - Italy<br />
Tel. +39 0331 580166<br />
Email: elgon@<br />
elgoncosmetic.it<br />
Website:<br />
www.elgoncosmetic.com<br />
Founded <strong>in</strong>:<br />
1970<br />
CEO:<br />
Ms. Serena Caimano<br />
Ma<strong>in</strong> Brands:<br />
Elgon, Elgon Green, Mood,<br />
L<strong>in</strong>k-D<br />
Caimano family
REASONS WHY<br />
Elgon boasts an <strong>in</strong>ternal laboratory <strong>in</strong> which our<br />
products are formulated and developed, as well<br />
as proprietary manufactur<strong>in</strong>g units. As certified<br />
manufacturers and color experts s<strong>in</strong>ce 1970,<br />
our production pr<strong>in</strong>ciples are founded on a<br />
cont<strong>in</strong>uous quality and control system, which<br />
has always dist<strong>in</strong>guished the brand.<br />
A brand with a conscience, Elgon is devoted to<br />
reduc<strong>in</strong>g social <strong>in</strong>justice and help<strong>in</strong>g shape a<br />
better future. S<strong>in</strong>ce 2010 we have been work<strong>in</strong>g<br />
with COOPI an <strong>in</strong>dependent, secular humanitarian<br />
organization committed to the development of<br />
women and local communities. After the project<br />
<strong>in</strong> Sierra Leone, teach<strong>in</strong>g local women how to<br />
cultivate their own farm<strong>in</strong>g bus<strong>in</strong>ess, Elgon has<br />
supported the project WATER FOR LIFE, WATER<br />
FOR PEOPLE <strong>in</strong> Ethiopia, and has already<br />
identified new further projects to be <strong>in</strong>volved <strong>in</strong><br />
over the com<strong>in</strong>g years.<br />
MARKET INTEREST<br />
Distributed <strong>in</strong> 91 countries, Elgon is look<strong>in</strong>g<br />
to expand its family. We are look<strong>in</strong>g for<br />
distributors with a solid experience <strong>in</strong> the<br />
cosmetic <strong>in</strong>dustry, who hold a structured and<br />
widespread commercial network <strong>in</strong> their<br />
territory. If you, just like us, strive for <strong>in</strong>creased<br />
sales development and believe <strong>in</strong> provid<strong>in</strong>g<br />
excellent education programs, please get <strong>in</strong><br />
touch.<br />
100% made <strong>in</strong> Italy<br />
Worldwide presence<br />
Strong focus on R&D and<br />
<strong>in</strong>novation<br />
Halal and eco-friendly product l<strong>in</strong>e<br />
Highly engaged <strong>in</strong> CSR activities<br />
International education program<br />
ISO 9001 certification to ensure<br />
first-class products<br />
Our goal: to offer top-quality<br />
professional products and services<br />
Our mission: to make a<br />
personalized and premium quality<br />
professional hairdress<strong>in</strong>g service<br />
available to everyone<br />
TOP PRODUCTS<br />
Elgon offers a product to suit every need.<br />
Moda&Styl<strong>in</strong>g is our flagship professional<br />
technical l<strong>in</strong>e, an extensive permanent color<br />
range used to obta<strong>in</strong> rich and vibrant, longlast<strong>in</strong>g<br />
results.<br />
Imagea is our first product l<strong>in</strong>e with<strong>in</strong> Elgon<br />
Green, created with natural <strong>in</strong>gredients<br />
obta<strong>in</strong>ed from susta<strong>in</strong>able agriculture and<br />
featur<strong>in</strong>g eco-friendly packag<strong>in</strong>g.<br />
I|BLONDE is our wide range of professional<br />
products for bleach<strong>in</strong>g, designed to respond <strong>in</strong><br />
a targeted way to all blond<strong>in</strong>g needs.
ELGON<br />
STAR<br />
PRODUCTS<br />
I|BLONDE RANGE PRODUCTS<br />
New generation of dust-free bleach<strong>in</strong>g<br />
powders that perform, whilst boast<strong>in</strong>g<br />
a compact, creamy, silky and lumpfee<br />
texture to facilitate application<br />
and improve adherence to the hair. All<br />
formulas are enriched with AC OIL<br />
COMPLEX, a blend of oils that protects<br />
hair from the stresses caused by<br />
bleach<strong>in</strong>g, and mar<strong>in</strong>e phyto-extracts with<br />
antioxidant and revitaliz<strong>in</strong>g properties.<br />
I|BLONDE WHITE PLUS<br />
High-perform<strong>in</strong>g, dust-free white bleach<strong>in</strong>g<br />
powder for all lighten<strong>in</strong>g techniques.<br />
Classic and reliable. Lifts up to 7 levels.<br />
I|BLONDE EXTRA BLUE<br />
High perform<strong>in</strong>g, dust-free blue bleach<strong>in</strong>g<br />
powder that counteracts underly<strong>in</strong>g<br />
orange tones. Lifts up to 7 levels.<br />
I|BLONDE ULTRAVIOLET<br />
High perform<strong>in</strong>g dust-free violet bleach<strong>in</strong>g<br />
powder that counteracts underly<strong>in</strong>g yellow<br />
tones. Lifts up to 7 levels.<br />
I|BLONDE FREEHAND<br />
Ultra-compact clay bleach<strong>in</strong>g powder ideal<br />
for freehand bleach<strong>in</strong>g techniques. Lifts<br />
up to 7 levels.<br />
I|BLONDE SUPER 9<br />
Extra powerful bleach designed to achieve<br />
the highest lift <strong>in</strong> the shortest time.<br />
Lightens hair up to 9 levels. TIME-SPEED<br />
effect: up to 5 levels <strong>in</strong> 30 m<strong>in</strong>utes.<br />
PRIMARIA<br />
A complete treatment programme to<br />
prevent and combat the most common<br />
and least desirable of scalp anomalies:<br />
excess sebum, dandruff and hairloss.<br />
The PRIMARIA range, compact but complete,<br />
is rich <strong>in</strong> natural active <strong>in</strong>gredients:<br />
•PREBIOTICS<br />
Are substances of plant orig<strong>in</strong> that<br />
constitute the sustenance of the<br />
microbiome, i.e. the blend of good<br />
microorganisms that <strong>in</strong>habit each and<br />
every part of our body, <strong>in</strong>clud<strong>in</strong>g the<br />
scalp, and that act as a shield aga<strong>in</strong>st<br />
aggressions from external agents and<br />
pathogenic microorganisms.<br />
•ANTI-POLLUTION COMPLEX<br />
A complex of plant fibres (with<br />
cucumber, apple, lime and seaweed<br />
extracts) that exert an anti-pollution<br />
action. They prevent the absorption of<br />
pollut<strong>in</strong>g substances by the scalp.<br />
•REDOXINA 2.0<br />
A complex conta<strong>in</strong><strong>in</strong>g hyaluronic acid<br />
and plant kerat<strong>in</strong>. Makes hair stronger,<br />
youthful and healthy with a time<br />
control effect.<br />
•REDENSYL®<br />
An <strong>in</strong>novative complex that exerts an<br />
effective anti-hairloss action.<br />
•FREE FROM<br />
Sulphates, silicones, parabens and<br />
artificial colorants.<br />
DERMOPEELING TREATMENT<br />
Pre-shampoo exfoliat<strong>in</strong>g treatment to<br />
detoxify and re-m<strong>in</strong>eralize the scalp.<br />
BIODAILY SHAMPOO<br />
With gentle formula ideal for frequent<br />
or daily cleans<strong>in</strong>g of all hair types.<br />
STIMULATING SHAMPOO<br />
Shampoo enriched with Redensyl®<br />
with strengthen<strong>in</strong>g and anti-hairloss<br />
properties to gently cleanse f<strong>in</strong>e and<br />
fragile hair.<br />
STIMULATING ANTI HAIRLOSS<br />
TREATMENT<br />
Lotion with Redensyl®that contributes<br />
to the prevention of hairloss and<br />
<strong>in</strong>creases the amount of hair <strong>in</strong> the<br />
growth phase.<br />
REBALANCING TREATMENT<br />
Pre-shampoo treatment with white clay<br />
to absorb excess sebum.<br />
PURYFING SHAMPOO<br />
Gently yet effectively removes<br />
dandruff and helps prevent its<br />
reappearance.<br />
PURYFING LOTION<br />
Lotion with a gentle formula helps<br />
fight dandruff as well as sebum<br />
production.<br />
REBALANCING SHAMPOO<br />
Deeply yet gently cleanses oily scalp<br />
and absorbs excess sebum thanks to<br />
the formula enriched with white clay.
MODA&STYLING<br />
Br<strong>in</strong>g new life to your color with<br />
Moda&Styl<strong>in</strong>g brown shades:<br />
rich and vibrant chromatic results<br />
to feel truly #brunette<br />
Discover the new <strong>in</strong>tense<br />
and beige browns on<br />
www.elgoncosmetic.com<br />
and @elgonofficial<br />
@elgonofficial<br />
www.elgoncosmetic.com
EUGENE PERMA<br />
100 YEARS OF EXPERTISE<br />
AND KNOW-HOW<br />
People at Eugene Perma have always set<br />
themselves apart with a true entrepreneurial<br />
spirit. At every level, each person makes an<br />
enthusiastic, wholehearted commitment to the<br />
company growth both <strong>in</strong> domestic and <strong>in</strong>ternational<br />
markets <strong>in</strong> a highly competitive context.<br />
Proud of its French “savoir-faire”, Eugene Perma<br />
stands for the values of quality and creativity<br />
that it puts to work every day. Thus, draw<strong>in</strong>g<br />
strength from a desire to create, and united<br />
around a common search for <strong>in</strong>ventiveness,<br />
quality and effectiveness, Eugene Perma staff<br />
has built foundations and reputation of a<br />
corporation whose values they embody every<br />
Above, Didier Mart<strong>in</strong><br />
President and Owner<br />
of Eugene Perma.<br />
On the right, a picture<br />
of our manufactur<strong>in</strong>g<br />
plant located <strong>in</strong> Reims.<br />
ABOUT US<br />
Company Name:<br />
Eugene Perma<br />
Company Address:<br />
Headquarters:<br />
10 rue James Watt<br />
Bâtiment C/D<br />
93200 Sa<strong>in</strong>t-Denis<br />
France<br />
Website:<br />
http://en.eugenepermaprofessionnel.com/<br />
Started <strong>in</strong>:<br />
1918<br />
President & Owner:<br />
Didier Mart<strong>in</strong><br />
Number of Employees:<br />
400 worldwide<br />
Ma<strong>in</strong> Brands:<br />
Carmen, Solaris,<br />
Essentiel<br />
day. This strong commitment and positive state<br />
of m<strong>in</strong>d – a source of pride – have now been<br />
driv<strong>in</strong>g the brand for nearly a century. This is<br />
what makes Eugene Perma unique. The passion<br />
for hair and the search for style based on firstl<strong>in</strong>e<br />
expertise <strong>in</strong>evitably give rise to a history<br />
that resembles no other.<br />
FRENCH SAVOIR-FAIRE<br />
Proud of its French “savoir-faire”, Eugene Perma<br />
is first-and-foremost a company on a human<br />
scale that has been able to set itself apart and<br />
develop a unique personality <strong>in</strong> the world of hair<br />
care. The company was founded by Eugène<br />
Sutter, a hairstylist and hairpiece manufacturer.<br />
It developed on the market of professional<br />
hairstylists and created three establishments<br />
<strong>in</strong> Paris, London, and Vienna. This <strong>in</strong>ternational<br />
development drew strength from the <strong>in</strong>vention<br />
of the “Eugène permanent wave”, known as<br />
“the perm”. Today, Eugene Perma is experienc<strong>in</strong>g<br />
strong <strong>in</strong>ternational development<br />
while still adher<strong>in</strong>g to its traditions and values.<br />
Present <strong>in</strong> 56 countries, Eugene Perma is a<br />
“Made <strong>in</strong> France” success story thanks to its
are tested under dermatological control.<br />
Eugene Perma products are tested by <strong>in</strong>dependent,<br />
certified laboratories. The manufactur<strong>in</strong>g<br />
plant, located <strong>in</strong> Reims, aims to<br />
respect the environment and observes strict<br />
production commitments. Pride of place is<br />
given to biodegradable raw materials: objective<br />
zero waste <strong>in</strong>to the environment. Recyclable<br />
materials are used whenever possible and the<br />
use of plastics and cardboard is be<strong>in</strong>g cont<strong>in</strong>ually<br />
reduced. Integral selective sort<strong>in</strong>g has been<br />
established for almost 20 years. Call<strong>in</strong>g on<br />
regional and national suppliers is a priority to<br />
foster the local economy.<br />
unique know-how. Through their creativity and<br />
professionalism, Eugene Perma’s hair beauty<br />
specialists give life to the values of authenticity<br />
and proximity that are so dear to the company<br />
while promot<strong>in</strong>g the impeccable level of quality<br />
that has always characterized all of their<br />
products and services.<br />
HAIR CARE RESEARCH<br />
Eugene Perma has a Parisian <strong>in</strong>tegrated<br />
Research laboratory exclusively devoted to hair<br />
color and hair care, develop<strong>in</strong>g 100% of the<br />
company's formulas. This lab is leader <strong>in</strong> the<br />
field of ammonia-free hair color<strong>in</strong>g and has<br />
been a pioneer <strong>in</strong> bann<strong>in</strong>g tests on animals<br />
s<strong>in</strong>ce 1980's. Thanks to their unique cutt<strong>in</strong>gedge<br />
expertise, Eugene Perma <strong>in</strong>novations<br />
comb<strong>in</strong>e optimal respect for the hair and<br />
effectiveness. Eugene Perma’s products are<br />
known for their quality, reliability, and ease of<br />
use, benefit<strong>in</strong>g from all formulas be<strong>in</strong>g<br />
developed <strong>in</strong> collaboration with hairdressers<br />
and colorists. Shampoos and hair care ranges<br />
COLOR INNOVATION<br />
Eugene Perma hair color creates <strong>in</strong>novations<br />
that meet with hairstylists’ and consumers’ full<br />
approval both <strong>in</strong> France and abroad. Its color<strong>in</strong>g<br />
products are subjected to numerous tests and<br />
<strong>in</strong>spections that certify the performance of the<br />
color<strong>in</strong>g results as well as the <strong>in</strong>tegrity of the<br />
hair. Eugene Perma deploys all of its hair<br />
REASONS WHY<br />
One of the lead<strong>in</strong>g brands<br />
<strong>in</strong> the hair salon <strong>in</strong>dustry <strong>in</strong> France<br />
100 years of expertise<br />
An <strong>in</strong>dependent and<br />
family-owned company<br />
Made <strong>in</strong> France<br />
100% control of the whole<br />
value cha<strong>in</strong> from formulation<br />
to distribution<br />
A true savoir-faire <strong>in</strong> color<strong>in</strong>g<br />
and <strong>in</strong>-depth care<br />
A true partnership with stylists<br />
and colorists all around the world
EUGENE PERMA<br />
research and <strong>in</strong>novation expertise <strong>in</strong> order to<br />
provide high quality, <strong>in</strong>-depth care products with<br />
a wonderful sensory quality to address all hair<br />
and scalp challenges.<br />
FRENCH INSPIRATION<br />
Eugene Perma’s artistic teams are committed<br />
to identify<strong>in</strong>g and translat<strong>in</strong>g upcom<strong>in</strong>g trends<br />
<strong>in</strong> order to express them <strong>in</strong> a unique style, filled<br />
with personality and elegance, epitomiz<strong>in</strong>g<br />
“French Inspiration.” The artistic team at<br />
Eugene Perma Professionnel designs two<br />
collections a year: Spr<strong>in</strong>g/Summer and Fall/<br />
W<strong>in</strong>ter. Step-by-step videos are made available<br />
to realize the techniques and hairstyl<strong>in</strong>g <strong>in</strong><br />
salon. Collections are <strong>in</strong>spired by the latest<br />
fashion, lifestyle and beauty trends, worked on<br />
with an <strong>in</strong>ternational trend bureau. Creativity for<br />
Eugene Perma is, above all, a way to share<br />
emotions at the service of style.<br />
STAR PRODUCTS<br />
Carmen Tone on Tone<br />
The demi-permanent l<strong>in</strong>e<br />
of Carmen is composed<br />
of 4 services: Demipermanent<br />
Service to<br />
enhance natural color<br />
without transform<strong>in</strong>g<br />
it, cover 1st gray hairs<br />
or to revive the color of<br />
lengths; Gloss Service<br />
to provide a colored or<br />
neutral sh<strong>in</strong>y coat<strong>in</strong>g, or<br />
to create new shades;<br />
Toner Service to t<strong>in</strong>t<br />
blonde bases, neutralize<br />
and/or add a nuance<br />
after a Solaris service;<br />
Men Service to mask<br />
gray hair discreetly for<br />
a rejuvenat<strong>in</strong>g effect.<br />
Solaris<br />
Solaris is the reference<br />
range on the lighten<strong>in</strong>g<br />
market. Lighten<strong>in</strong>g<br />
techniques are not only<br />
dedicated to blondes!<br />
All hair types, for both<br />
women and men, can<br />
be enhanced with<br />
touches of light: short<br />
or long, th<strong>in</strong> or thick,<br />
Essentiel Kerat<strong>in</strong><br />
This product provides<br />
hair with the newgeneration<br />
<strong>in</strong>genuity<br />
of Essentiel Haircare<br />
for a long-last<strong>in</strong>g<br />
transformation with the<br />
use ot the shampoo and<br />
mask rout<strong>in</strong>e. Exclusive<br />
Keraction technology<br />
repairs and re<strong>in</strong>forces<br />
damaged hair, help<strong>in</strong>g<br />
it develop an <strong>in</strong>credible<br />
resistance that makes it<br />
much less brittle.<br />
Collections Nature Bio<br />
by Cycle Vital<br />
A complete hair care and<br />
styl<strong>in</strong>g products range<br />
with bio certified active<br />
<strong>in</strong>gredient for stylists<br />
and consumers who<br />
are look<strong>in</strong>g for: certified<br />
organic products to<br />
enhance their hair while<br />
respect<strong>in</strong>g nature, gentle<br />
formulas (sulfate free,<br />
silicone free, paraben<br />
free), detox <strong>in</strong> between<br />
classic hair care rout<strong>in</strong>es,<br />
all hair types products.<br />
Carmen<br />
Carmen is the 1st<br />
oxidative hair color<br />
from Eugene Perma<br />
Professionnel to amplify<br />
tones and sh<strong>in</strong>e thanks<br />
to its Reflect Magnetiq<br />
System. This is the<br />
<strong>in</strong>novative comb<strong>in</strong>ation<br />
of two specific<br />
quaternary ammonium<br />
compounds with an<br />
anti-free radical agent<br />
that visibly <strong>in</strong>creases<br />
Carmen’s color<strong>in</strong>g<br />
and sh<strong>in</strong>e enhanc<strong>in</strong>g<br />
powers. Attracted to<br />
the kerat<strong>in</strong> fiber, the<br />
Reflect Magnetiq<br />
System b<strong>in</strong>ds to the<br />
surface of the hair like<br />
a magnet to smooth<br />
its surface and form<br />
a sheath that reflects<br />
light and amplifies color<br />
and sh<strong>in</strong>e.<br />
straight or curly, light<br />
or dark. It’s range of<br />
7 products provide<br />
a creative lighten<strong>in</strong>g<br />
service adapted to each<br />
client. The formulas were<br />
developed to ensure<br />
maximum respect<br />
for the hair fiber and<br />
for the stylist.
PROFESSIONNEL | PARIS<br />
MADE IN FRANCE<br />
EUGENE PERMA FRANCE S.A.S - RCS Bobigny 322 584 723<br />
THE<br />
DUAL-EXPERTISE<br />
HAIR CARE<br />
WITH KERATIN<br />
KERATIN<br />
KERATIN GLOW<br />
1.<br />
2.<br />
REPAIR*<br />
BEAUTIFY<br />
KERATIN PULP<br />
KERATIN FRIZZ CONTROL<br />
KERATIN COLOR<br />
KERATIN SILVER<br />
KERATIN NUTRITION<br />
[ NEW ]<br />
KERATIN FORCE<br />
*Except for the Kerat<strong>in</strong> Force segment.<br />
All the products of the Kerat<strong>in</strong> ranges conta<strong>in</strong> kerat<strong>in</strong> or a botanical equivalent.
FANOLA<br />
A NEW EMOTIONAL<br />
DIMENSION<br />
FANOLA was born <strong>in</strong> 2005 from an <strong>in</strong>tuition of<br />
a group of entrepreneurs, becom<strong>in</strong>g<br />
immediately leader <strong>in</strong> the manufacture and<br />
sale of professional hair products <strong>in</strong> Italy and<br />
worldwide. Fanola is the Made <strong>in</strong> Italy brand<br />
of professional hair products, designed to<br />
follow the latest trends and to meet the needs<br />
of all the hairstylists <strong>in</strong> the world who want to<br />
share their creations <strong>in</strong> the social media.<br />
We are focused on creat<strong>in</strong>g a strong relationship<br />
between the brand and its followers, both<br />
hairstylists and end consumers but also on<br />
creat<strong>in</strong>g an <strong>in</strong>ternational community with all<br />
distributors to communicate the brand<br />
uniquely, strengthen<strong>in</strong>g its values.<br />
Fanola is focused on a behavioral and<br />
emotional dimension. It’s a young person,<br />
sparkl<strong>in</strong>g, dynamic, unconventional, who loves<br />
play<strong>in</strong>g with colors, <strong>in</strong>terpret<strong>in</strong>g them as a<br />
fashion accessory.<br />
FANOLA, IT’S MY BLOND!<br />
Fanola is known worldwide thanks to No Yellow<br />
shampoo; the quality and effectiveness of the<br />
No Yellow Shampoo are the basis of the<br />
product's success and they had generated a<br />
worldwide awareness for the brand. The No<br />
Yellow l<strong>in</strong>e has gradually expanded to offer a<br />
complete service dedicated to blonde hair, with<br />
products dedicated not only to the care but also<br />
to color<strong>in</strong>g and bleach<strong>in</strong>g, always characterized<br />
by the presence of specific pigments that<br />
counteract unwanted yellow reflections.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A.<br />
A group company of<br />
Agf88 Hold<strong>in</strong>g<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Mart<strong>in</strong>o<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Fanola<br />
Founded <strong>in</strong>:<br />
2005<br />
Website:<br />
www.fanola.it<br />
Ma<strong>in</strong> Brands:<br />
Fanola; No Yellow;<br />
Orotherapy<br />
Ma<strong>in</strong> Export<br />
Dest<strong>in</strong>ations:<br />
Europe, North America,<br />
Australia; United Arab<br />
Emirates; New Zeland,<br />
Canada
REASONS WHY<br />
Colourful/Creative/Community<br />
addicted<br />
Democratic&Inclusive<br />
UnconventionalFrequent<br />
Innovation<br />
Brand focused on social media<br />
Extreme perform<strong>in</strong>g products<br />
100% Made In Italy<br />
Professional Quality<br />
Hairstylist’s community<br />
International Distribution<br />
Fanola offers freedom of expression and<br />
experimentation. Everyone can f<strong>in</strong>d their ideal<br />
shade thanks to the orig<strong>in</strong>al, unorthodox colour<br />
selection, which conveys boundless love for life.<br />
STAR<br />
PRODUCTS<br />
No Yellow Shampoo<br />
& Mask<br />
The professional<br />
treatments range<br />
with the Extra Violet<br />
Pigment to neutralize<br />
undesired yellow<br />
effects on bleached,<br />
blonde, streaked<br />
or gray hair. The<br />
formulation is enriched<br />
with Grape extract for<br />
an antioxidant action<br />
and Silk Prote<strong>in</strong>s for<br />
sh<strong>in</strong>e. The Shampoo<br />
neutralizes the yellow<br />
undertones with an<br />
immediate ton<strong>in</strong>g action<br />
and the mask neutralizes<br />
the yellow undertones<br />
leav<strong>in</strong>g the hair soft<br />
and sh<strong>in</strong>y.<br />
No Orange Treatments<br />
It is a professional<br />
treatment <strong>in</strong>clud<strong>in</strong>g<br />
Shampoo, Mask and<br />
Condition<strong>in</strong>g Foam,<br />
featur<strong>in</strong>g a highlyconcentrated<br />
BLUE<br />
pigment <strong>in</strong> their<br />
formulation to neutralize<br />
copper-red-orange tones<br />
while giv<strong>in</strong>g hair a cold,<br />
sh<strong>in</strong>y and even tone.<br />
In particular, Blue Foam<br />
is ideal on white hair<br />
for icy effect result,<br />
leav<strong>in</strong>g hair nourished<br />
and disetangled without<br />
weigh<strong>in</strong>g down.<br />
Nourish<strong>in</strong>g Treatments<br />
A complete restructur<strong>in</strong>g<br />
range for dry and frizzy<br />
hair. All the products<br />
are formulated to<br />
give hydration and<br />
nourishment to dry,<br />
stressed and damaged<br />
hair thanks to the Milk<br />
Prote<strong>in</strong>s and L<strong>in</strong>seed Oil.<br />
Fanola Color<br />
Permanent color<strong>in</strong>g<br />
cream with ammonia,<br />
enriched with G<strong>in</strong>kgo<br />
Biloba. Available <strong>in</strong><br />
119 shades, which<br />
can be mixed together<br />
to obta<strong>in</strong> <strong>in</strong>f<strong>in</strong>ite shades<br />
of color. Formulated<br />
to respect the sk<strong>in</strong><br />
and hair, it leaves hair<br />
bright and healthy and<br />
guarantees a long-last<strong>in</strong>g<br />
result. It allows to realize<br />
uniform and bright<br />
colors with rich, deep<br />
and natural reflections<br />
with 100% coverage of<br />
white hair.
FARMEN<br />
A HISTORY OF SUCCESS<br />
AND VALUES<br />
Farmen International Cosmetics Distribution<br />
was born <strong>in</strong> 1964, <strong>in</strong> a small three-room laboratory<br />
<strong>in</strong> Tur<strong>in</strong>, Italy. A genu<strong>in</strong>e firm, fruit of the<br />
labour of two generations, offer<strong>in</strong>g effective, reliable<br />
and cutt<strong>in</strong>g-edge products to beauty<br />
treatment and hairstyle professionals. A firm<br />
that is recognised and appreciated <strong>in</strong> more than<br />
80 countries, across the five cont<strong>in</strong>ents. Right<br />
from the first product, Farmesil silicon spray, a<br />
bra<strong>in</strong>child of founders Mariarosa Ceccon and<br />
Piero Manzetti, it stood out for its <strong>in</strong>novative<br />
and modern bus<strong>in</strong>ess approach. This is how<br />
the first gas-free Italian hair spray, Natural, was<br />
born, and all the other products that enrich its<br />
three brands: Vitality’s, Neà-Spa and Fasc<strong>in</strong>elle.<br />
Below, Farmen's Management<br />
and headquarters.<br />
ABOUT US<br />
Company Name:<br />
Farmen International<br />
Cosmetics<br />
Distribution SpA<br />
Company Address:<br />
Via Le<strong>in</strong>ì, 150<br />
10036 Settimo Tor<strong>in</strong>ese (TO)<br />
Italy<br />
Website:<br />
www.farmenspa.com<br />
Founded <strong>in</strong>:<br />
1964<br />
Ma<strong>in</strong> Brands:<br />
Vitality's, Neà-Spa,<br />
Fasc<strong>in</strong>elle<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
The World<br />
A COMPLETE PRODUCTION CHAIN<br />
One of their strong po<strong>in</strong>ts is the ability to<br />
manage the entire production cha<strong>in</strong> with<strong>in</strong> the<br />
company: from the <strong>in</strong>itial concept to the selection<br />
of raw materials and active <strong>in</strong>gredients,<br />
right up to production, delivery and education<br />
of the end user. Only <strong>in</strong> this way, by meticulously<br />
check<strong>in</strong>g each and every step, can<br />
Farmen truly guarantee the quality and reliability<br />
of their products. These tests are so str<strong>in</strong>gent<br />
that no more than around 100 of the approximately<br />
600 formulas evaluated every year<br />
are actually manufactured on an <strong>in</strong>dustrial<br />
level. S<strong>in</strong>ce its establishment, Farmen has<br />
always pursued a s<strong>in</strong>gle objective: offer<strong>in</strong>g beauty<br />
and style professionals effective, reliable<br />
and <strong>in</strong>novative products to meet all their work<strong>in</strong>g<br />
needs. The result of this commitment<br />
is reflected today <strong>in</strong> three production l<strong>in</strong>es:<br />
Vitality’s, Neà-Spa and Fasc<strong>in</strong>elle. Vitality’s<br />
is the l<strong>in</strong>e dedicated to hair stylists, offer<strong>in</strong>g<br />
a complete high-quality range designed to<br />
enhance clients’ style and improve their wellbe<strong>in</strong>g.<br />
These specific colour<strong>in</strong>g, shap<strong>in</strong>g and<br />
styl<strong>in</strong>g solutions offer added value: the creativity<br />
and experience of Italian-made products.<br />
Neà-Spa is the brand dedicated to the professional<br />
beauty sector. This complete range of<br />
treatments for the face and body uses natural<br />
and exclusive active <strong>in</strong>gredients derived from<br />
Farmen’s research. Fasc<strong>in</strong>elle, the brand created<br />
to satisfy the needs of clients who purchase<br />
through the selective perfumery channel, is a<br />
complete l<strong>in</strong>e of high-end products for the wellbe<strong>in</strong>g<br />
and styl<strong>in</strong>g of hair.
Left, some images of<br />
the production cha<strong>in</strong>.<br />
REASONS WHY<br />
A Modern Company<br />
Strong Research and<br />
Development Department<br />
A complete production<br />
cha<strong>in</strong><br />
Local and glocal at<br />
the same time<br />
Made <strong>in</strong> Italy<br />
Strong values<br />
50 years of experience<br />
THE CHARTER OF VALUES<br />
Farmen has always believed <strong>in</strong> values such as<br />
respect for the environment, safety at work,<br />
customer care and commitment to the local<br />
environment, with the awareness that profit<br />
and responsibility cannot be separated. Today<br />
Farmen has decided to go beyond this mission<br />
statement, formalis<strong>in</strong>g their values and objectives<br />
with the project “The Susta<strong>in</strong>able Colours<br />
of Beauty”, a social responsibility strategy that<br />
aims at promot<strong>in</strong>g a new k<strong>in</strong>d of beauty, closer<br />
to the Environment and to People. The first result<br />
of this commitment was the formalisation<br />
of the “Charter of Values and Commitments”<br />
which was born as an evolv<strong>in</strong>g document and<br />
becomes richer through dialogue with all the<br />
firm’s stakeholders. One of Farmen's strong<br />
po<strong>in</strong>ts is the <strong>in</strong>ternal management of most<br />
of the supply cha<strong>in</strong>, which ensures the maximum<br />
quality, transparency and reliability of<br />
their products. Raw materials: Farmen is develop<strong>in</strong>g<br />
a susta<strong>in</strong>able supply policy based on<br />
environmental and human rights protection.<br />
The aim is to guarantee that even suppliers<br />
of their ma<strong>in</strong> <strong>in</strong>gredients respect this policy by<br />
the end of 2018. Packag<strong>in</strong>g: Farmen is at work<br />
to elim<strong>in</strong>ate overpackag<strong>in</strong>g, reduce the weight<br />
of packages by 15%, and reach 100% recycled<br />
paper and cardboard, partly certified as susta<strong>in</strong>able<br />
by the end of 2018. F<strong>in</strong>ally, the company<br />
provides support, assistance and tra<strong>in</strong><strong>in</strong>g before<br />
and after sale to professional clients, ensur<strong>in</strong>g<br />
that products are 100% safe both for<br />
humans and for the environment, thanks to<br />
thousands of analyses carried out each year<br />
by quality control at R&D laboratories.<br />
FROM GLOBAL TO LOCAL<br />
Farmen is a traditional Italian firm, strongly<br />
l<strong>in</strong>ked to the local environment and at the<br />
same time present <strong>in</strong> more than 80 countries<br />
across the 5 cont<strong>in</strong>ents. It is a spokesperson for
FARMEN<br />
Italian quality <strong>in</strong> the World. Reconcil<strong>in</strong>g this twofold<br />
nature has always been one of the essential<br />
po<strong>in</strong>ts <strong>in</strong> its corporate mission: for this reason,<br />
70% of personnel lives <strong>in</strong> Settimo Tor<strong>in</strong>ese and<br />
90% of first level suppliers can be considered<br />
local. Always <strong>in</strong> this perspective, Farmen offers<br />
cont<strong>in</strong>uous and practical support to the local<br />
social fabric, sponsor<strong>in</strong>g sport activities, NPOs,<br />
students, hospitals and other organisations. But<br />
<strong>in</strong>ternational markets are also an <strong>in</strong>tegral part of<br />
the soul of Farmen: future goals <strong>in</strong>clude penetrat<strong>in</strong>g<br />
markets <strong>in</strong> ex-Yugoslavia, Argent<strong>in</strong>a, Perù,<br />
Chile, Turckey, S<strong>in</strong>gapore, Mongolia, Norway, Sweden,<br />
UK, Ireland, Iceland, Mexico, South Africa.<br />
What type of partners are we look<strong>in</strong>g for? Professional<br />
importers, corporations, and retail cha<strong>in</strong>s.<br />
PEOPLE: THE ADDED VALUE<br />
Farmen's employees are their greatest asset:<br />
for this reason, the firm guarantees health protection<br />
and safety at work, transparent recruitment<br />
policies, equal opportunities and equitable<br />
remuneration, special terms for maternity<br />
and agreements with nurseries, freedom of<br />
trade union representation and cont<strong>in</strong>uous<br />
professional development. In parallel, we share<br />
the will to commit to a strategy of tangible and<br />
transparent external communication, to make<br />
Farmen's commitment visible and <strong>in</strong>volve the<br />
entire supply cha<strong>in</strong>. Additionally, we support<br />
the local environment and the local community,<br />
with the creation of virtuous economic and<br />
social systems.<br />
STAR<br />
PRODUCTS<br />
Zero/Vitality’s<br />
Zero is renew<strong>in</strong>g itself,<br />
with a more ecological<br />
conscience, shift<strong>in</strong>g<br />
the emphasis onto<br />
the susta<strong>in</strong>ability of<br />
consumption.<br />
Vitality’s has chosen<br />
to embrace the Vegan<br />
philosophy with 3 green<br />
pillars:<br />
- for Us Vegan is: No<br />
sumbstances of anial<br />
orig<strong>in</strong> or derivation and<br />
no GMOs are used.<br />
- 80-83% natural<br />
<strong>in</strong>dex: A tangible<br />
sign of Zero Colour’s<br />
daily commitment to<br />
respect<strong>in</strong>g the planet<br />
and the well-be<strong>in</strong>g of<br />
women.<br />
- Formulation with<br />
Organic extracts:<br />
of green tea, aloe,<br />
marshmallow,<br />
equisetum, and thyme.<br />
With anti-oxidant and<br />
emollient properties,<br />
they help protect colour<br />
and leave hair softer<br />
and silkier.<br />
Deco/Vitality’s<br />
The new Deco l<strong>in</strong>e is<br />
the professional choice<br />
to play freely with light<br />
and look after hair at<br />
the same time. Deco<br />
conta<strong>in</strong>s Complex oil, a<br />
precious blend of Cotton<br />
oil and Illipe butter<br />
that by nourish<strong>in</strong>g the<br />
hair helps reduce the<br />
deplet<strong>in</strong>g effects of the<br />
bleach<strong>in</strong>g process. The<br />
kerat<strong>in</strong> <strong>in</strong> the formula<br />
works synergistically with<br />
the Complex oil to protect<br />
hair and condition it<br />
superbly. Deco comprises<br />
a complete range for all<br />
lighten<strong>in</strong>g needs, look<strong>in</strong>g<br />
after both scalp and hair.<br />
Epurà /Vitality’s<br />
From the heart of nature,<br />
to the heart of beauty.<br />
From the unspoilt nature<br />
of the Alps to the<br />
advanced technology<br />
of Vitality’s labs comes<br />
Epurá. Pura Complex:<br />
Gentian, Mounta<strong>in</strong> arnica,<br />
Scots p<strong>in</strong>e, Lemon balm,<br />
Juniper,<br />
St. John’s Wort.<br />
A multifunctional<br />
botanical complex<br />
carefully selected <strong>in</strong><br />
collaboration with<br />
expert botanists to<br />
guarantee a safe<br />
and organic product, from<br />
seed to extract.<br />
Specific properties for<br />
each type of problem and<br />
<strong>in</strong>tense fragrances.<br />
Tone/Vitality’s<br />
Delicate tone-on-tone<br />
colour<strong>in</strong>g with no<br />
ammonia. It works<br />
gradually over time<br />
and doesn’t lighten<br />
the base, for an<br />
extremely natural colour.<br />
Thanks to Switch-on<br />
Technology, every nuance<br />
was broken down<br />
<strong>in</strong>to all its tones to<br />
scientifically balance<br />
the percentages of<br />
coloured pigments<br />
and thereby obta<strong>in</strong><br />
pure nuances.
THE VEGAN* COLOUR<br />
HIGH NATURAL INDEX<br />
Equisetum<br />
Marshmallow<br />
Thyme<br />
Green tea<br />
Aloe<br />
THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX<br />
Our commitment to respect<strong>in</strong>g the planet and the beauty of women<br />
Diamond<br />
Sk<strong>in</strong> Protection<br />
Sh<strong>in</strong>e<br />
Complex<br />
Sweet<br />
protection<br />
Ammonia<br />
free<br />
With<br />
PTD<br />
Organic<br />
extracts<br />
We love<br />
pets<br />
*Conta<strong>in</strong>s no animal-derived <strong>in</strong>gredients<br />
vitalitys.it
FOLLIZIN<br />
RESEARCH INC.<br />
AN ENLIGHTENED APPROACH<br />
TO HAIR & SCALP TREATMENTS<br />
Leo Leong started his career as a hairdresser<br />
more than 47 years ago and has been a<br />
professional hair care distributor s<strong>in</strong>ce 1993.<br />
He has always sought out <strong>in</strong>novative ways to<br />
<strong>in</strong>crease and stabilize the bus<strong>in</strong>ess of hair<br />
salons. As early as 1993, 2 <strong>in</strong>ternational 6-star<br />
spa resorts <strong>in</strong> Thailand - The Banyan Tree and<br />
Chiva Som - approached Leo to tra<strong>in</strong> their<br />
therapists on hair and scalp spa services. At<br />
that time there were no scalp care products<br />
available, but that did not stop Leo from com<strong>in</strong>g<br />
up with <strong>in</strong>novative ideas after learn<strong>in</strong>g about the<br />
resorts’ face and body spa services. From then<br />
on Leo has dedicated his efforts to the scalp<br />
and hair care market and learn<strong>in</strong>g everyth<strong>in</strong>g he<br />
can about it.<br />
In 1995, Leo became the first Asia Distributor for<br />
a top U.S. scalp care brand and also became<br />
Leo Leong's<br />
first-hand<br />
experience spurred<br />
him to develop<br />
revolutionary<br />
<strong>in</strong>-salon scalp<br />
treatments.<br />
ABOUT US<br />
Company Name:<br />
Folliz<strong>in</strong> Research Inc.<br />
Company Address:<br />
Global Headquarters:<br />
68 Kallang Pudd<strong>in</strong>g<br />
Road #06-03,<br />
SYH Logistics Build<strong>in</strong>g,<br />
S<strong>in</strong>gapore 349327<br />
Tel. +65 6743-5218<br />
Email: enquiry@folliz<strong>in</strong>.com<br />
Website:<br />
www.folliz<strong>in</strong>.com<br />
Started <strong>in</strong>:<br />
2006<br />
International Director:<br />
Leo Leong<br />
their <strong>in</strong>ternational tra<strong>in</strong>er for the Asia Pacific<br />
region, <strong>in</strong>spir<strong>in</strong>g him to focus on develop<strong>in</strong>g the<br />
scalp care market <strong>in</strong> hair salons. It was a<br />
challeng<strong>in</strong>g task, as hairdressers are creative<br />
people and are not particularly keen on "noncreative”<br />
services. He also noticed that most<br />
hair salons tended to focus on their customers’<br />
scalp problems and overpromis<strong>in</strong>g on the<br />
treatment results, as they were encouraged to do<br />
by most hair and scalp care product companies.<br />
And even when salons changed product brands,<br />
they cont<strong>in</strong>ued to make empty promises, the<br />
consequence was damag<strong>in</strong>g their clients’ trust<br />
<strong>in</strong>stead of build<strong>in</strong>g a solid relationship with them.<br />
THE BEGINNING OF FOLLIZIN<br />
Leo recalled his experience with the 2 spas <strong>in</strong><br />
Thailand, where he noticed that the scalp<br />
services were offered to the spa resort<br />
customers as a wellness service <strong>in</strong>stead of a<br />
problem-solv<strong>in</strong>g service. Over the years, he also<br />
realized that the professional hair care<br />
bus<strong>in</strong>esses marketed products focus<strong>in</strong>g on<br />
treat<strong>in</strong>g scalp problems but there was never<br />
really a brand that fully focused on promot<strong>in</strong>g<br />
scalp health ma<strong>in</strong>tenance. After learn<strong>in</strong>g and<br />
gather<strong>in</strong>g more <strong>in</strong>formation on sk<strong>in</strong> health and<br />
sk<strong>in</strong> care, he began his search for a scalp care<br />
range that is like a sk<strong>in</strong> care range. After all, he<br />
reasoned, our face is an extension of our scalp<br />
sk<strong>in</strong>, and it is essential to pay as much (if not<br />
more) attention to our scalp.<br />
In 2005, he found a U.S. laboratory develop<strong>in</strong>g<br />
products for aesthetic doctors and the first scalp<br />
product they came up with was a night serum.
REASONS WHY<br />
Similar to night serums for the face, this is an<br />
<strong>in</strong>tensive multi-functional product that greatly<br />
improve the scalp sk<strong>in</strong> while the body is rest<strong>in</strong>g.<br />
Today this product, Intensive Follicle Energizer,<br />
has gone through multiple advancements over<br />
the years and rema<strong>in</strong>s as one of the best-sell<strong>in</strong>g<br />
products <strong>in</strong> the range. It has also won the most<br />
hair awards from Harper’s Bazaar, Cosmopolitan,<br />
Women’s Weekly and other lifestyle magaz<strong>in</strong>es.<br />
As there was only one product at that time from<br />
Folliz<strong>in</strong>, Leo requested the master distribution<br />
rights cover<strong>in</strong>g the entire Asia Pacific region.<br />
SKIN CARE FOR THE SCALP<br />
This slogan has become the essence of the<br />
brand. Folliz<strong>in</strong> started <strong>in</strong> 2006 and grew from<br />
one product to a full range for both <strong>in</strong>-salon<br />
services as well as home care. Folliz<strong>in</strong> products<br />
are SLS, SLES, parabens and alcohol free. All<br />
products are of sk<strong>in</strong> care grade, made with<br />
similar sk<strong>in</strong> care technologies, and made<br />
mostly from natural plant <strong>in</strong>gredients that can<br />
be found <strong>in</strong> the f<strong>in</strong>est facial products. Even the<br />
<strong>in</strong>-salon scalp services are aptly named as<br />
scalp facials due to the similarity to facial<br />
services provided <strong>in</strong> beauty salons. Promot<strong>in</strong>g<br />
the concept of tak<strong>in</strong>g care of the scalp as one<br />
would take care of the face became the biggest<br />
focus for the brand, mak<strong>in</strong>g it stand out from<br />
other scalp care products.<br />
CHINA – THE MOST CHALLENGING MARKET<br />
When Leo started market<strong>in</strong>g <strong>in</strong> the region,<br />
everyone told him that Ch<strong>in</strong>a was the most<br />
promis<strong>in</strong>g market, not only <strong>in</strong> terms of size, but<br />
also because it was the fastest emerg<strong>in</strong>g<br />
Extensive experience<br />
and understand<strong>in</strong>g of the salon<br />
market and hairdressers.<br />
The brand is a Hair as well as<br />
Beauty Salon exclusive concept.<br />
Unique brand position with<br />
unique concepts.<br />
Highest value returns<br />
and frequency.<br />
Immediate <strong>in</strong>crease <strong>in</strong> bus<strong>in</strong>ess<br />
turnover with exist<strong>in</strong>g salon<br />
client base.<br />
Creates new and long-term<br />
bus<strong>in</strong>ess opportunities for Hair<br />
and Beauty salons.<br />
Enable salons to have better<br />
customer loyalty.<br />
Complete support for<br />
distributors from education<br />
to salon penetration plans.<br />
economy with a very vibrant and active hair<br />
<strong>in</strong>dustry. However, it is still one of the most<br />
challeng<strong>in</strong>g <strong>in</strong> terms of red tape when it comes<br />
to product registrations, and bad practices <strong>in</strong><br />
the salons when it comes to scalp and hair<br />
care. Determ<strong>in</strong>ed to tackle the most challeng<strong>in</strong>g<br />
market, Ch<strong>in</strong>a became one of the first<br />
dest<strong>in</strong>ations he chose to focus on.
FOLLIZIN RESEARCH INC.<br />
STAR<br />
PRODUCTS<br />
Tra<strong>in</strong><strong>in</strong>g became a big part of the work to be done<br />
and together with his Ch<strong>in</strong>a team, they<br />
successfully changed the concepts and the<br />
market<strong>in</strong>g approach of the salons that they work<br />
with <strong>in</strong> Ch<strong>in</strong>a. Today there are many f<strong>in</strong>e salons <strong>in</strong><br />
Ch<strong>in</strong>a with very well managed and professionally<br />
run scalp spas that can truly rival some of the<br />
best <strong>in</strong> salons around the world. Their tra<strong>in</strong><strong>in</strong>g <strong>in</strong><br />
Ch<strong>in</strong>a has also evolved to curriculum courses<br />
that dedicated therapists must attend and pass<br />
a f<strong>in</strong>al exam <strong>in</strong> order to become a Folliz<strong>in</strong> spa<br />
therapist. The Folliz<strong>in</strong> team <strong>in</strong> Ch<strong>in</strong>a is able to<br />
provide everyth<strong>in</strong>g a salon would need to run a<br />
successful scalp spa. Results have also shown<br />
that some salons earn up to 40% of the total<br />
salon turnover from their scalp spa alone.<br />
Besides Ch<strong>in</strong>a, Folliz<strong>in</strong> is also very successful <strong>in</strong><br />
S<strong>in</strong>gapore, Hong Kong, Malaysia and Thailand.<br />
Balanc<strong>in</strong>g Cleanser and<br />
Balanc<strong>in</strong>g Moisturizer<br />
Unique hydro-lipid<br />
balanc<strong>in</strong>g and<br />
moisturiz<strong>in</strong>g technologies<br />
to balance over-active<br />
sebaceous glands without<br />
us<strong>in</strong>g strong surfactants.<br />
Intensive Follicle<br />
Energizer<br />
Award-w<strong>in</strong>n<strong>in</strong>g night<br />
serum with highly<br />
effective technologies<br />
that stimulates the scalp<br />
sk<strong>in</strong> to cont<strong>in</strong>uously<br />
produce type 1 and<br />
type 3 collagen for Age<br />
Freeze effects. It also<br />
helps to create a perfect<br />
environment for healthy<br />
hair growth while you<br />
sleep.<br />
Essential Scalp Toner<br />
Award-w<strong>in</strong>n<strong>in</strong>g alcohol<br />
free, moisture<br />
enhanc<strong>in</strong>g Scalp Toner<br />
that acts like<br />
a face toner lock<strong>in</strong>g<br />
<strong>in</strong> essential moisture<br />
on the scalp.<br />
Scalp Pure<br />
The first Anti-Pollution<br />
treatment that detoxes<br />
your scalp by draw<strong>in</strong>g<br />
out impurities, tox<strong>in</strong>s,<br />
pollutants and other<br />
chemicals from the<br />
scalp sk<strong>in</strong>.<br />
2018 – MILESTONE ACHIEVEMENT<br />
With this successful and unique concept, Leo<br />
started to negotiate for the distribution rights of<br />
the brand globally. In 2018, a favorable settlement<br />
made Leo a partner of the brand, free to focus on<br />
the global market<strong>in</strong>g of Folliz<strong>in</strong>, while product<br />
development and manufactur<strong>in</strong>g rema<strong>in</strong> with the<br />
laboratory. This would ensure that both parties<br />
cont<strong>in</strong>ue to do what they do best to br<strong>in</strong>g the<br />
brand to the next level of success. Today, Folliz<strong>in</strong><br />
is focused on look<strong>in</strong>g for more <strong>in</strong>ternational<br />
partners to share the success of the Folliz<strong>in</strong><br />
scalp care story.
S k i n C a r e f o r t h e S c a l p
FRAMESI<br />
FASHION, STYLE AND<br />
UNIQUENESS<br />
Made <strong>in</strong> Italy s<strong>in</strong>ce 1945, Framesi has been<br />
work<strong>in</strong>g for the professional hairdresser<br />
success provid<strong>in</strong>g salons with <strong>in</strong>novative,<br />
professional products that deliver <strong>in</strong> salon<br />
precision, predictability and performance.<br />
In Framesi beauty and fashion blend with<br />
<strong>in</strong>dividual artistry and creativity, boosted by a<br />
cutt<strong>in</strong>g-edge tra<strong>in</strong><strong>in</strong>g program.<br />
AN IDEA. A DREAM.<br />
The courage to believe <strong>in</strong> it and make it<br />
come true. With the mere support of family<br />
and friends, an Italian story of passion and<br />
determ<strong>in</strong>ation began. And an exclusive<br />
alliance with hairdressers, which will never<br />
fail, was born as well.<br />
Mr Fabio Franch<strong>in</strong>a, President. Ms Patrizia Caldera,<br />
Market<strong>in</strong>g&Corporate Communication Director and<br />
Mr Andrea Pace, International Director.<br />
ABOUT US<br />
Company Name:<br />
Framesi SPA<br />
Company Address:<br />
Strada Statale dei Giovi 135<br />
20037 Paderno Dugnano (MI)<br />
Italy<br />
Website:<br />
framesi.it<br />
Founded <strong>in</strong>:<br />
1945<br />
Ma<strong>in</strong> Brands:<br />
Framcolor, Morphosis,<br />
FOR-ME, Framesi Barber Gen<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
USA, Tunisia, Pakistan, Czech<br />
Republic, UK, Switzerland,<br />
Argent<strong>in</strong>a<br />
RESEARCH AND QUALITY PRODUCTS<br />
•Major <strong>in</strong>vestments <strong>in</strong> research and <strong>in</strong> the<br />
development of cutt<strong>in</strong>g-edge formulations<br />
•The highest standards, thanks to carefully<br />
selected raw materials and a field-proven<br />
series of checks and controls<br />
•State-of-the-art production technology<br />
•Consultancy from prestigious Italian<br />
universities and US scientific <strong>in</strong>stitutes<br />
•Framesi Accessories: safety, ergonomics<br />
and top quality applied to implements for<br />
professional use.<br />
LEARNING BY DOING: THE ULTIMATE<br />
EDUCATIONAL PROJECT<br />
A tra<strong>in</strong><strong>in</strong>g program designed to br<strong>in</strong>g Italian<br />
fashion all over the world and turn all of<br />
Framesi’s hairstylists <strong>in</strong>to 360-degree beauty<br />
consultants and successful designers, as well<br />
as improv<strong>in</strong>g their technical skills. Learn<strong>in</strong>g by<br />
do<strong>in</strong>g places emphasis on the importance of<br />
high-level lifelong tra<strong>in</strong><strong>in</strong>g, a comprehensive<br />
program of technical and style courses <strong>in</strong><br />
classroom and web sessions, to please even<br />
the most demand<strong>in</strong>g professionals. The project<br />
will be led by two extremely knowledgeable<br />
teams: The International Technical Masters,<br />
for tailored one-to-one consultancy, and the<br />
Framesi International Ambassadors, locallyselected<br />
specialist tra<strong>in</strong>ers.
REASONS WHY<br />
ITALIAN STYLE FRAMESI AND ITALIAN<br />
STYLE ENERGY STYLISTIC TEAMS<br />
• The collection: a yearly research project<br />
<strong>in</strong>to colors, volumes and styl<strong>in</strong>g designed<br />
to propose the latest trends and satisfy the<br />
public’s expectations<br />
• A unique and orig<strong>in</strong>al cutt<strong>in</strong>g method that<br />
optimizes the quality/time ratio and ensures<br />
economic advantages for the salon<br />
• Fashion, technique and style <strong>in</strong> a series<br />
of sem<strong>in</strong>ars, the contents of which can<br />
immediately be implemented <strong>in</strong> the salon.<br />
A family bus<strong>in</strong>ess<br />
Our mission: To work<br />
exclusively for the success<br />
of the hairdresser<br />
• 100% made <strong>in</strong> Italy<br />
Creativity, good taste and<br />
style: the very essence of<br />
Italy, highly valued all over<br />
the world<br />
Attention to people<br />
• A unique project based<br />
on common goals to be<br />
shared with staff and<br />
customers alike
FRAMESI<br />
STAR<br />
PRODUCTS<br />
Famcolor 2001<br />
This l<strong>in</strong>e gives the<br />
stylist an <strong>in</strong>f<strong>in</strong>ite range<br />
of possibilities, all<br />
brilliant and unalterable.<br />
The protective antiage<br />
formula and high<br />
quality pigments, made<br />
even more stable by a<br />
special technology, make<br />
FRAMCOLOR 2001 the<br />
permanent color loved<br />
most by professionals<br />
from all over the world.<br />
Morphosis Re-Structure<br />
Express Filler<br />
A 3 step treatment for<br />
total hair regeneration.<br />
It gives damaged hair<br />
back its resistance,<br />
sh<strong>in</strong>e and manageability.<br />
• PHASE 1<br />
Revitaliz<strong>in</strong>g Shampoo<br />
Purify<strong>in</strong>g, with surfactants<br />
of plant orig<strong>in</strong> and acid<br />
pH. Cleanses <strong>in</strong> depth<br />
leav<strong>in</strong>g the hair soft,<br />
hydrated and ready to<br />
receive regenerat<strong>in</strong>g ma<strong>in</strong><br />
pr<strong>in</strong>ciples. With precious<br />
elements to nourish the<br />
scalp and bulb too.<br />
• PHASE 2<br />
Express Filler<br />
Restructur<strong>in</strong>g gel to fill<br />
out and repair hair fibre<br />
<strong>in</strong> depth. Re-thickens<br />
and re-compacts shaft<br />
surface transform<strong>in</strong>g<br />
texture <strong>in</strong>stantly.<br />
• PHASE 3<br />
Precious Fluid<br />
Intensive discipl<strong>in</strong><strong>in</strong>g<br />
treatment. Restores hair<br />
fibre’s natural beauty<br />
and elasticity. Thanks<br />
to last generation<br />
components, smooths<br />
and re-compacts the<br />
cuticles to trap the ma<strong>in</strong><br />
pr<strong>in</strong>ciples for longerlast<strong>in</strong>g<br />
benefits.<br />
Extraord<strong>in</strong>ary sh<strong>in</strong>e and<br />
softness for hair.<br />
Decolor B Diamond<br />
A highly perform<strong>in</strong>g<br />
bleach with diamond<br />
powder. With ultra-fast<br />
and dust-free formula,<br />
hair gets extra sh<strong>in</strong>e<br />
and hair surface<br />
gets smoother, more<br />
lum<strong>in</strong>ous and solid.<br />
• Fast action<br />
• Lighten<strong>in</strong>g power:<br />
over 9 LEVELS<br />
• Very hydrat<strong>in</strong>g<br />
• Brilliance effect<br />
• Smoothed, silky,<br />
sh<strong>in</strong>y hair
GLYNT<br />
NATURE AND SCIENCE:<br />
EXCLUSIVE QUALITY<br />
GLYNT is a salon exclusive hair cosmetics<br />
brand from Germany. More than 10,000 top<br />
salons around the world are currently work-<strong>in</strong>g<br />
with GLYNT. In 2017, it has been ranked as the<br />
best German hair cosmetics provider for<br />
the fourth consecutive time. Hans Conzen<br />
Kosmetik GmbH, the company beh<strong>in</strong>d GLYNT,<br />
was founded <strong>in</strong> 1968 by Hans Conzen. S<strong>in</strong>ce<br />
then, this family-owned company has always<br />
been <strong>in</strong>dependent. The registration of the<br />
brand GLYNT, old-German for “sh<strong>in</strong>e”, <strong>in</strong> the<br />
early 1980s set the course for today’s success.<br />
Today’s CEO, Stephan Conzen, is the orig<strong>in</strong>al<br />
founder’s son. At the beg<strong>in</strong>n<strong>in</strong>g, the company<br />
ma<strong>in</strong>ly produced dermatological products,<br />
<strong>in</strong> particular sk<strong>in</strong> cosmetics for children and<br />
adolescents with sk<strong>in</strong> problems. Build<strong>in</strong>g upon<br />
that experience, it found its way <strong>in</strong>to the hair<br />
cosmetics market <strong>in</strong> the early 1970s. GLYNT is<br />
now plann<strong>in</strong>g to broaden its portfolio of <strong>in</strong>ternational<br />
distributors.<br />
EXCLUSIVE QUALITY<br />
The company philosophy is ma<strong>in</strong>ly based on<br />
three pillars. First, it concentrates on what<br />
is essential to modern hairdressers: a compact<br />
portfolio of high quality products, which is<br />
100% salon exclusive. Second, Hans Conzen<br />
Kosmetik GmbH sees itself as a modern l<strong>in</strong>k<br />
between nature and science: 100% product<br />
ABOUT US<br />
Company Name:<br />
Hans Conzen<br />
Kosmetik GmbH<br />
Company Address:<br />
Lehmkoppel 2<br />
25499 Tangstedt/<br />
P<strong>in</strong>neberg - Germany<br />
Tel. +49 4101 37 33-0<br />
Fax: +49 4101 37 33-11<br />
Mail: <strong>in</strong>fo@glynt.com<br />
Export Contact:<br />
Marc-Denis Ruecker<br />
Head of International Sales<br />
Tel. +49 4101 37 33-49<br />
Mail: d.ruecker@glynt.com<br />
Ma<strong>in</strong> export dest<strong>in</strong>ations:<br />
Austria, France, Switzerland,<br />
Denmark, Iran, UAE, Poland<br />
Website:<br />
www.glynt.com<br />
www.grahamhillcosmetics.com<br />
Ma<strong>in</strong> Brands:<br />
GLYNT, GRAHAM HILL<br />
Established <strong>in</strong>:<br />
1968<br />
CEO:<br />
Stephan Conzen<br />
Number of employees:<br />
120<br />
Turnover 2016:<br />
22 Mio. €<br />
Core bus<strong>in</strong>ess:<br />
cosmetics, colour systems<br />
and salon products<br />
performance is the benchmark; botanical <strong>in</strong>gredients<br />
are often the way to get there. Third,<br />
the company strives to deliver a “high quality<br />
but reasonable price” with attractive trade<br />
marg<strong>in</strong>s for salons and affordable prices for<br />
end users. In view of this, all products are<br />
exclusive <strong>in</strong> terms of quality, but not <strong>in</strong> terms<br />
of price.
Right, external<br />
and <strong>in</strong>ternal views<br />
of the company.<br />
EXPERIENCE AND INNOVATION<br />
The GLYNT product portfolio does not only<br />
<strong>in</strong>clude highly effective care and styl<strong>in</strong>g products,<br />
but also a compact portfolio of professional<br />
salon products like the GLYNT Shadows<br />
colour system or the <strong>in</strong>ternationally renowned<br />
GLYNT bleach<strong>in</strong>g powders. At the beg<strong>in</strong>n<strong>in</strong>g<br />
of 2017, GLYNT successfully launched their<br />
new and revolutionary product l<strong>in</strong>e Trijuven,<br />
a three-step therapy to rejuvenate both chemically<br />
treated hair and natural hair. Trijuven<br />
works not only on the cuticle, the outer part<br />
of the hair, but also <strong>in</strong> the cortex, the <strong>in</strong>ner<br />
part. The result<strong>in</strong>g effect allows hairdressers<br />
to work on stressed hair safely. Moreover,<br />
GLYNT supports its customers with a wide<br />
range of market<strong>in</strong>g material to successfully<br />
establish Trijuven as the new beauty rout<strong>in</strong>e<br />
for their clients. In addition, Hans Conzen Kosmetik<br />
GmbH has recently expanded its product<br />
portfolio with the new groom<strong>in</strong>g l<strong>in</strong>e for<br />
men, GRAHAM HILL. Inspired by the legendary<br />
rac<strong>in</strong>g icon GRAHAM HILL, the product l<strong>in</strong>e<br />
is the best choice for style-conscious gentlemen.<br />
It is currently made of 17 different products<br />
that have been segmented <strong>in</strong>to three<br />
categories: Cleans<strong>in</strong>g & Vitalis<strong>in</strong>g, Styl<strong>in</strong>g &<br />
Groom<strong>in</strong>g and Shav<strong>in</strong>g & Refresh<strong>in</strong>g. Among<br />
these, Stowe Wax Out Charcoal Shampoo and<br />
Rascasse Beard Wash Cleans<strong>in</strong>g Powder are<br />
the highlights for top barbers. While the black<br />
Stowe Wax Out Charcoal Shampoo has the<br />
rare ability to thoroughly r<strong>in</strong>se out all k<strong>in</strong>ds<br />
of pomade, Rascasse Beard Wash Cleans<strong>in</strong>g<br />
Powder is the world’s first enzyme powder for<br />
an extra-mild beard wash.<br />
REASONS WHY<br />
Voted by salons as Best German<br />
Hair Cosmetics Supplier <strong>in</strong> 2013,<br />
2014, 2015, 2016<br />
100% Made <strong>in</strong> Germany<br />
100% Salon exclusivity<br />
Full range of products<br />
High quality at a surpris<strong>in</strong>gly<br />
reasonable price<br />
Compact product portfolio with<br />
limited capital lockup<br />
Products tailored to<br />
daily salon needs<br />
Focus on both high efficacy as<br />
well as a maximum tolerance<br />
State-of-the-art product<br />
formulations<br />
Only <strong>in</strong>gredients with<br />
proven effects
GLYNT<br />
STAR<br />
PRODUCTS<br />
TRAINING AND EVENTS<br />
Hans Conzen Kosmetik GmbH considers tra<strong>in</strong><strong>in</strong>g<br />
as an essential part of the professional<br />
practice <strong>in</strong> this sector, because hairstylists<br />
and salon owners should keep updated on the<br />
latest fashion trends and product <strong>in</strong>novation<br />
<strong>in</strong> order to deliver a premium quality service.<br />
With this <strong>in</strong> m<strong>in</strong>d, the company organizes a<br />
3-day workshop on colour techniques for colour<br />
experts, who can enrol directly through the<br />
company website. For the seventh consecutive<br />
time, the Capelli Group with Thorsten Hussfeldt<br />
1. Shadows<br />
One of the most modern<br />
hair colour systems <strong>in</strong><br />
the market, 70 shades,<br />
and endless creativity.<br />
2. Plat<strong>in</strong>um Bond<br />
A bleach<strong>in</strong>g experience<br />
that will redef<strong>in</strong>e your<br />
quality expectations;<br />
perfect with Shadows<br />
Energizer 2%.<br />
3. Revital Care Series<br />
Natural “botox” for<br />
chemically treated hair;<br />
Revital Rega<strong>in</strong> Milk is<br />
excellent.<br />
4. Glynt Derma<br />
Care Series<br />
The versatile remedy<br />
for scalp irritation<br />
and dandruff; Derma<br />
Regulate Shampoo is<br />
one of the best.<br />
5. Nutri Care Series<br />
The one-stop-shop for<br />
dry and damaged hair;<br />
Nutri Oil Elixir is a musthave;<br />
Malibu Smooth<strong>in</strong>g<br />
Cream: lightweight antifrizz<br />
cream.<br />
6. Rok Spray Foam<br />
Versatile spray foam for<br />
strong volume on the roots<br />
or creative texture effects.<br />
7. Spider Cream<br />
Flexible styl<strong>in</strong>g for variable<br />
texture and light hold.<br />
8. Diamond Sh<strong>in</strong>e Spray<br />
Reflective spray for silky<br />
sh<strong>in</strong>e, which will make<br />
your styl<strong>in</strong>g success<br />
directly visible.<br />
9. Vita Day Cream<br />
The salon blockbuster<br />
- moisturiz<strong>in</strong>g styl<strong>in</strong>g<br />
cream for hold &<br />
fullness.<br />
1<br />
6<br />
9<br />
4<br />
8<br />
2<br />
3<br />
5<br />
7<br />
and the GLYNT Artistic Team have toured together<br />
to 8 German cities on the Trend Tour<br />
Cut and Style 2017. Under the slogan “Breakfree”,<br />
Thorsten Hussfeldt presented three<br />
different ideas of cut: Shortcut, Shortbob<br />
and Longhair; they are suitable to different<br />
lengths and allow versatile styl<strong>in</strong>g options.
www.glynt.com
INEBRYA<br />
WELCOME TO A NEW<br />
SENSORIAL EXPERIENCE<br />
Inebrya is the professional haircare brand<br />
created <strong>in</strong> Italy for the hair artists of the world.<br />
The brand name comes from the Italian verb<br />
“<strong>in</strong>ebriare” which means to exhilarate, to<br />
stimulate, to excite.<br />
The Inebrya products “<strong>in</strong>ebriano” because<br />
they move the senses through the colors<br />
(packag<strong>in</strong>g and fluids) and the fragrances<br />
that fulfill the air s<strong>in</strong>ce the first born <strong>in</strong> 1999.<br />
These features are rooted <strong>in</strong> the brand’s DNA<br />
which stands for high sensorial experiences.<br />
In the Italian laboratories every new product is<br />
conceived, developed and produced select<strong>in</strong>g<br />
with great accuracy cosmetic and delicate<br />
fragrances, <strong>in</strong>novative transform<strong>in</strong>g textures<br />
and sensorial packag<strong>in</strong>gs.<br />
Be<strong>in</strong>g a professional haircare brand means<br />
offer<strong>in</strong>g products cover<strong>in</strong>g all the needs<br />
the end consumers want to solve when<br />
approach<strong>in</strong>g their hairdressers. Inebrya offers<br />
a wide product range cover<strong>in</strong>g the follow<strong>in</strong>g 3<br />
areas: technical, treatment & care, styl<strong>in</strong>g &<br />
f<strong>in</strong>ish<strong>in</strong>g. Today Inebrya is distributed <strong>in</strong> more<br />
than 60 different countries of the world, and<br />
aims at reach<strong>in</strong>g, empower<strong>in</strong>g and help<strong>in</strong>g<br />
more professionals and customers around<br />
the globe.<br />
INEBRYA offers exclusive products and solutions<br />
for keep<strong>in</strong>g hair healthy and beautiful, studied<br />
to meet all the needs of haircare PROFESSIONALS<br />
who br<strong>in</strong>g CREATIVITY and PASSION to their work<br />
every day, to make every woman feel UNIQUE.<br />
ABOUT US<br />
Company Name:<br />
Pettenon<br />
Cosmetics<br />
S.p.A.<br />
A group company of<br />
Agf88 Hold<strong>in</strong>g<br />
Company Address:<br />
via del Palù 7/d<br />
35018 San Mart<strong>in</strong>o<br />
di Lupari (PD) - Italy<br />
Brand:<br />
Inebrya<br />
Founded <strong>in</strong>:<br />
1999<br />
Website:<br />
www.<strong>in</strong>ebrya.it<br />
Ma<strong>in</strong> Brands:<br />
Blondesse, Ice Cream,<br />
Inebrya Color & Bionic<br />
Ma<strong>in</strong> Export<br />
Dest<strong>in</strong>ations:<br />
more than 60 countries<br />
<strong>in</strong> the world<br />
Hair: Artistic Team Inebrya - Photo: Filippo Fortis
REASONS WHY<br />
Hair: Artistic Team Inebrya - Photo: Filippo Fortis<br />
Sensorial experience as a po<strong>in</strong>t<br />
of differentiation<br />
Ultra fem<strong>in</strong><strong>in</strong>ity and elegant<br />
maximalism<br />
Complete professional range<br />
Constant research and <strong>in</strong>novation<br />
International education programs<br />
(tra<strong>in</strong><strong>in</strong>g and events)<br />
100% made <strong>in</strong> Italy<br />
Worldwide distribution<br />
More than 20 years of expertise<br />
STAR<br />
PRODUCTS<br />
BLONDESSE<br />
Blondesse aims to<br />
offer impeccable,<br />
bright and fashionable<br />
blonde and brunette<br />
hair <strong>in</strong> complete<br />
safety. Blondesse<br />
covers not only prelighteners<br />
range, but<br />
also the comprehensive<br />
selection features<br />
toners and treatments,<br />
both for blonde and light<br />
brown hair.<br />
Miracle Gentle Lightener<br />
- Protect is the first<br />
product to offer top prelighten<strong>in</strong>g<br />
performance<br />
while leav<strong>in</strong>g the structure<br />
of the hair <strong>in</strong>tact. It is<br />
ideal for people who use<br />
pre-lighten<strong>in</strong>g services on<br />
a regular basis.<br />
Ultra Fast Lightener 9<br />
Tones is a compact blue<br />
pre-lighten<strong>in</strong>g powder<br />
for quick, high lift<strong>in</strong>g.<br />
Reduct Color Powder<br />
Antibrass is a compact<br />
green pre-lighten<strong>in</strong>g<br />
powder for cleans<strong>in</strong>g<br />
artificial colours and<br />
neutraliz<strong>in</strong>g warm<br />
hues. Ammonia Free<br />
Lightener is a compact<br />
purple ammonia-free<br />
pre-lighten<strong>in</strong>g powder.<br />
Cosmetic Bleach<strong>in</strong>g<br />
Cream is a cosmetic<br />
blue pre-lighten<strong>in</strong>g<br />
cream for total and<br />
delicate lift<strong>in</strong>g. Free<br />
Style Clay Lightener<br />
Balayage is a claybased,<br />
compact prelighten<strong>in</strong>g<br />
powder for<br />
free-hand lift<strong>in</strong>g and<br />
contour<strong>in</strong>g.<br />
To go with the prelighten<strong>in</strong>g<br />
and lift<strong>in</strong>g<br />
selection, Inebrya has<br />
put together a l<strong>in</strong>e of<br />
10 brand new semipermanent<br />
toners.<br />
They come <strong>in</strong> the<br />
form of ultra-delicate<br />
colour<strong>in</strong>g creams that<br />
are free from ammonia,<br />
resorc<strong>in</strong>ol and PPD.<br />
Support<strong>in</strong>g the technical<br />
range, there are specific<br />
after-service treatments:<br />
one to keep hair soft,<br />
silky and conditioned<br />
both <strong>in</strong>-salon and at<br />
home; another two<br />
specific anti-brass<strong>in</strong>ess<br />
l<strong>in</strong>es to ma<strong>in</strong>ta<strong>in</strong> hair<br />
shades unaltered, from<br />
lightest to darkest<br />
blonde and brown.
INNOLUXE<br />
UNLEASH YOUR<br />
OUTRAGEOUS<br />
OVERVIEW<br />
Meet INNOluxe, we th<strong>in</strong>k it’s pretty impressive…<br />
This British bond-builder brand’s game-chang<strong>in</strong>g<br />
prote<strong>in</strong> technology has been rewrit<strong>in</strong>g haircare<br />
ever s<strong>in</strong>ce 2015. In fact, world-famous colourist<br />
Sophia HIlton credits INNOluxe with allow<strong>in</strong>g<br />
her to create all the show-stopp<strong>in</strong>g looks she's<br />
renowned for - and that's why we <strong>in</strong>vited her to<br />
be our Brand Ambassador and she graciously<br />
accepted!<br />
A BOND-BUILDER WITH A DIFFERENCE<br />
INNOluxe’s signature <strong>in</strong>-salon treatment makes<br />
<strong>in</strong>sanely vibrant, healthy colour possible by<br />
repair<strong>in</strong>g hair and protect<strong>in</strong>g it while you work.<br />
Manag<strong>in</strong>g Director<br />
Jez Barnett<br />
Operations Director<br />
John Hubbard<br />
PR Manager<br />
Katie Braden<br />
ABOUT US<br />
Company Name:<br />
INNOluxe Ltd..<br />
Company Address:<br />
Unit 8G, Old Hall Farmyard,<br />
Priory Lane, Little<br />
Wymondley, SG4 7BL, GB.<br />
Website:<br />
www.<strong>in</strong>noluxe.com<br />
Founded <strong>in</strong>:<br />
2014<br />
Number of Employees:<br />
10<br />
Ma<strong>in</strong> Brands:<br />
INNOluxe<br />
Moreover, this treatment can also be adapted<br />
<strong>in</strong>to an <strong>in</strong>tensely luxurious Stand-Alone<br />
treatment, or used to protect and repair hair<br />
dur<strong>in</strong>g all technical services.<br />
No matter how you decide to use it, the results<br />
will always speak for themselves. Clients and<br />
salons absolutely LOVE it, especially because<br />
– unlike other bond builders – it leaves the<br />
hair feel<strong>in</strong>g luxuriously soft and with an<br />
unbelievable sh<strong>in</strong>e. Your clients can see and<br />
feel the difference from the very first time they<br />
try it, so it pretty much sells itself! This means<br />
they will be eager to request INNOluxe at their<br />
next appo<strong>in</strong>tment!<br />
“QUITE FRANKLY, IT'S THE <strong>BEST</strong>”<br />
Simple and concise. This comment by Sophia<br />
Hilton is why INNOluxe is super-excited and<br />
proud that the founder of London’s Not Another<br />
Salon, multiple award w<strong>in</strong>ner and all-round<br />
'Queen of Colour', is the INNOluxe brand<br />
ambassador.<br />
“INNOluxe V2 takes it further than I thought<br />
would ever be possible,” she says. “V2 works<br />
both <strong>in</strong>side and out. It rebuilds the hair like<br />
never before, but equally important, the client’s<br />
go<strong>in</strong>g to feel it and ask for it aga<strong>in</strong> and aga<strong>in</strong><br />
and aga<strong>in</strong>.”<br />
TAKE THE LUXURY HOME<br />
In addition to <strong>in</strong>-salon treatments, INNOluxe also<br />
offers an excellent retail opportunity for salons.<br />
Our PLATINUM and #SAVED ranges let clients<br />
take INNOluxe luxury home with them, as does<br />
our much-loved leave-<strong>in</strong> treatment, Elixir V2.
Not only does INNOluxe strengthen hair, it also leaves is soft to<br />
the touch and sh<strong>in</strong>y. After just one application, customers will<br />
request it at every visit.<br />
REASONS WHY<br />
Strengthens hair while add<strong>in</strong>g<br />
sh<strong>in</strong>e and softness<br />
Huge return on <strong>in</strong>vestment<br />
Zero waste thanks to a syr<strong>in</strong>ge<br />
measur<strong>in</strong>g system<br />
No m<strong>in</strong>imum order<br />
Fantastic retail opportunities<br />
with <strong>in</strong>-salon sales<br />
CREATED BY JEZ BARNETT<br />
Jez Barnett has an overwhelm<strong>in</strong>g passion for<br />
the science beh<strong>in</strong>d healthy hair. He grew up<br />
around his family’s hair salons and has over 30<br />
years’ experience <strong>in</strong> hairdress<strong>in</strong>g with some of<br />
the biggest names <strong>in</strong> the bus<strong>in</strong>ess.<br />
It was an <strong>in</strong>evitable evolution that Jez would<br />
be<strong>in</strong>g focuss<strong>in</strong>g on develop<strong>in</strong>g treatments<br />
of his own with a view to help<strong>in</strong>g colourists<br />
everywhere push the creativity of their work<br />
further than ever before.<br />
Co-founder John Hubbard is a highly pragmatic<br />
and talented bus<strong>in</strong>essman who perfectly<br />
complements Jez’s creativity and vision.<br />
Together they are a dream team for deliver<strong>in</strong>g<br />
INNOluxe to markets <strong>in</strong> every corner of the<br />
globe.<br />
INNOluxe also makes a big difference <strong>in</strong> a<br />
salon’s bottom l<strong>in</strong>e with a huge return on<br />
<strong>in</strong>vestments. Indeed, salons that choose<br />
INNOluxe report charg<strong>in</strong>g 20% extra on their<br />
colour bills. And the super accurate INNOluxe<br />
syr<strong>in</strong>ge measur<strong>in</strong>g system also means zero<br />
wastage.<br />
Another enormous advantage is that there is<br />
no m<strong>in</strong>imum order. Just order what you need,<br />
when you need it. You can buy as few or as<br />
many professional products at a time as you<br />
like – it’s up to you. Then boost retail sales by<br />
mak<strong>in</strong>g available luxurious INNOluxe products<br />
to use at home. A w<strong>in</strong> for everyone <strong>in</strong>volved!<br />
GLOBAL AMBITIONS<br />
INNOluxe is currently available <strong>in</strong> India,<br />
Pakistan, Cyprus, the United Arab Emirates,<br />
Kuwait, and Ireland. They are enterta<strong>in</strong><strong>in</strong>g<br />
potential expansion <strong>in</strong> the USA, Canada, other<br />
EU member nations, South America, Russia,<br />
and Turkey.
INNOLUXE<br />
STAR<br />
PRODUCTS<br />
INNOluxe V2<br />
A ground-break<strong>in</strong>g bondbuilder<br />
treatment that<br />
can be used with colour,<br />
technical services or as<br />
a Stand-Alone pamper<strong>in</strong>g<br />
<strong>in</strong>-salon treatment. It<br />
uses our world-lead<strong>in</strong>g<br />
Am<strong>in</strong>oBond prote<strong>in</strong><br />
technology to rebuild<br />
hair and prevent damage<br />
as you work, and salons<br />
and clients alike rave<br />
about it! As well as V2’s<br />
salon-only products, the<br />
range also <strong>in</strong>cludes our<br />
much-loved Elixir V2,<br />
a highly-concentrated<br />
leave-<strong>in</strong> treatment that<br />
clients can use at home.<br />
#SAVED<br />
Deiiver<strong>in</strong>g the power<br />
of INNOluxe to shower<br />
cubicles around the<br />
globe. This range of<br />
luxurious Shampoo,<br />
Conditioner and Mask<br />
is designed to enhance<br />
colour and make it last<br />
longer, but are also<br />
brilliant for all hair,<br />
even hair that’s never<br />
been coloured. They’re<br />
rich <strong>in</strong> sumptuous<br />
<strong>in</strong>gredients that nourish<br />
and condition hair so<br />
that it looks and feels<br />
fabulous, as well as<br />
help<strong>in</strong>g colour last longer<br />
Plat<strong>in</strong>um<br />
A gorgeous range of<br />
ton<strong>in</strong>g shampoos,<br />
designed with supercool<br />
blondes <strong>in</strong> m<strong>in</strong>d.<br />
Plat<strong>in</strong>um Shampoo,<br />
Conditioner and Mask<br />
use deep purple and<br />
blue pigments to<br />
neutralise pesky warm<br />
tones. And unlike<br />
many similar ranges,<br />
they leave hair feel<strong>in</strong>g<br />
fantastically soft,<br />
luxurious and sh<strong>in</strong>y.<br />
Clients and salons love<br />
it for keep<strong>in</strong>g plat<strong>in</strong>um<br />
blondes and grey hues<br />
cool, as well as for the<br />
amaz<strong>in</strong>gly healthy look<br />
and feel you’re left with<br />
after each use.
Do you know<br />
INNOluxe?<br />
“We’ve worked with many of the other<br />
compet<strong>in</strong>g brands, and quite frankly they<br />
don’t compare. Not even close!”<br />
@house_hairandbeauty<br />
FIND OUT<br />
MORE<br />
“INNOluxe V2 takes it further than I<br />
thought was possible.”<br />
·<br />
SOPHIA HILTON<br />
FOUNDER AND DIRECTOR OF NOT ANOTHER SALON<br />
@<strong>in</strong>noluxe<br />
@<strong>in</strong>noluxe<br />
@<strong>in</strong>noluxeuk
KIN<br />
COSMETICS<br />
HIGH-QUALITY COSMETICS<br />
FOR HAIR PROS SINCE 1932<br />
KIN Cosmetics is one of the most historic and<br />
prestigious brands <strong>in</strong> the world of hairdress<strong>in</strong>g<br />
<strong>in</strong> Spa<strong>in</strong>. KIN Cosmetics is the history of the<br />
Bosacoma family, a family that launched their<br />
project <strong>in</strong> 1932. It is the company manufactur<strong>in</strong>g<br />
cosmetics exclusively for hair salon professionals<br />
with likely the longest history <strong>in</strong> the country.<br />
An <strong>in</strong>ternational company with strong roots <strong>in</strong><br />
Sant Feliu de Guíxols (Girona), a small fish<strong>in</strong>g<br />
village <strong>in</strong> the heart of the Costa Brava and 100 km<br />
from Barcelona, which has held onto its own<br />
va-lues and traditions. A natural environment full<br />
of contrasts which has <strong>in</strong>spired great artists such as<br />
Picasso and Dalí. From here, KIN Cosmetics now<br />
has arrived to 35 countries around the world.<br />
Yes, KIN Cosmetics cont<strong>in</strong>ues to be a family<br />
company today but is highly professionalized.<br />
A pioneer<strong>in</strong>g brand <strong>in</strong> the field of research and<br />
development, work<strong>in</strong>g on unique and patented<br />
formulas to place <strong>in</strong> the hands of hair salon<br />
professionals lead<strong>in</strong>g-edge products and high<br />
technical performance. The company has its own<br />
R&D department, manufactur<strong>in</strong>g, packag<strong>in</strong>g, an<br />
advanced logistics system so that its products<br />
ABOUT US<br />
Company Name:<br />
KIN Cosmetics<br />
Company Address:<br />
Polígono Industrial Bujonis, 7-9<br />
17220 Sant Feliu de Guíxols<br />
(Girona) - Spa<strong>in</strong><br />
Tel. +34 972 324000<br />
Website:<br />
www.k<strong>in</strong>cosmetics.com<br />
Founded <strong>in</strong>:<br />
1932<br />
CEO:<br />
Joan Mª Bosacoma<br />
Export Manager:<br />
Borja Robleda for <strong>in</strong>fo write to<br />
export@k<strong>in</strong>cosmetics.com<br />
Founder:<br />
Gregori Bosacoma<br />
Number of employees:<br />
More than 50<br />
Ma<strong>in</strong> brands:<br />
k<strong>in</strong>crem, k<strong>in</strong>actif, k<strong>in</strong>men,<br />
k<strong>in</strong>essences, k<strong>in</strong>style, k<strong>in</strong>blond,<br />
k<strong>in</strong>perm, k<strong>in</strong>works and k<strong>in</strong>master<br />
Left, Xevi Jubany,<br />
Intl' Technical-<br />
Artistic Director.<br />
Right, Joan Maria<br />
Bosacoma, CEO.<br />
arrive as soon as possible <strong>in</strong>to the hands of its<br />
clients. With<strong>in</strong> the adm<strong>in</strong>istrative and commercial<br />
area, it also has a Market<strong>in</strong>g and Communication<br />
department which strives to support and implement<br />
the brand <strong>in</strong> every market along with the<br />
Management and Sales teams. And very important,<br />
the Tra<strong>in</strong><strong>in</strong>g Department to cover all the needs<br />
that hair salon professionals may demand at<br />
their salons.
KIN Cosmetics 2019 Trends Collection.<br />
A RISING COMPANY WITH A GROWTH OF<br />
MORE THAN 15% IN THE LAST 2 YEARS<br />
A company that fosters family values and<br />
which stands out for its close and personal<br />
treatment of each client and collaborator at<br />
the <strong>in</strong>ternational level. “Our clients are part<br />
of our family and they deserve to be heard.<br />
They know their own turf better than anyone<br />
else”, says Joan Mª Bosacoma (CEO and 4th<br />
generation of the found<strong>in</strong>g family) emphasiz<strong>in</strong>g<br />
the ma<strong>in</strong> brand philosophy which is its<br />
flexibility and its capacity to adapt to each of<br />
its markets.<br />
With facilities measur<strong>in</strong>g more than 10,000<br />
m 2 , s<strong>in</strong>ce 2009 the company has been strongly<br />
committed to the consolidation of a global<br />
brand with a unified criterion and this has led<br />
them to a renewal of their corporate image,<br />
new product l<strong>in</strong>es, management systems…<br />
They have expanded their market platform,<br />
enter<strong>in</strong>g new countries, started to produce<br />
their own collections with the brand’s creative<br />
team, created a very proactive tra<strong>in</strong><strong>in</strong>g<br />
programme and there is still much left to do!<br />
KIN Cosmetics has the call<strong>in</strong>g to become a<br />
benchmark with<strong>in</strong> the <strong>in</strong>ternational hairdress<strong>in</strong>g<br />
sector <strong>in</strong> the upcom<strong>in</strong>g years. “Tra<strong>in</strong><strong>in</strong>g and<br />
direct contact with the brand’s team of tra<strong>in</strong>ers<br />
aimed at the partner and its teams and also<br />
aimed at its clients, is key <strong>in</strong> shar<strong>in</strong>g the<br />
collective brand experience and grow<strong>in</strong>g<br />
together”, expla<strong>in</strong>s Xevi Jubany, International<br />
Technical-Artistic Director of KIN Cosmetics.<br />
Today, the brand is present <strong>in</strong> the USA, Mexico,<br />
REASONS WHY<br />
85 years of history as a<br />
professional cosmetics<br />
manufacturer<br />
An International Education<br />
Department to cover all the<br />
needs of hair salon professionals<br />
Brand philosophy: flexibility<br />
and capacity to adapt to each<br />
local market<br />
The company has its own R&D<br />
department, manufactur<strong>in</strong>g,<br />
packag<strong>in</strong>g, an advanced logistics<br />
system<br />
They produce their own<br />
collections with the brand’s<br />
creative team, hav<strong>in</strong>g a very<br />
proactive tra<strong>in</strong><strong>in</strong>g programme<br />
Annual trend collections are<br />
presented on an APP that can be<br />
downloaded for free<br />
They own all products' formulas<br />
an process, are certified by the<br />
EQA and GMP
KIN COSMETICS<br />
Colombia, Argent<strong>in</strong>a, Francia, Holland, Austria,<br />
Belarus, Israel, Iran, S<strong>in</strong>gapore, etc. On the<br />
brand’s website, you can f<strong>in</strong>d each and every<br />
territory where KIN Cosmetics is present today.<br />
The strategy for the present and future growth<br />
of the brand is through becom<strong>in</strong>g stronger<br />
and grow<strong>in</strong>g <strong>in</strong> the territories of America, Lat<strong>in</strong><br />
America, Russia, Southeast Asia and the countries<br />
of the United Arab Emirates.<br />
HAIR SALON COLLECTIONS STEP-BY-STEP<br />
FREE FOR ALL PROFESSIONAL HAIDRESSERS<br />
KIN Cosmetics is also a benchmark <strong>in</strong> the<br />
technological era, because its annual trend<br />
collections are presented on an APP that can<br />
be downloaded for free where hairdressers<br />
from all over the world can learn cutt<strong>in</strong>g and<br />
color<strong>in</strong>g techniques step-by-step as carried<br />
out by the International Technical-Artistic team<br />
of KIN Cosmetics from their Smartphones.<br />
Throughout the years, the brand has created<br />
a cutt<strong>in</strong>g and colour<strong>in</strong>g collection with 3 trendy<br />
looks of a commercial nature to explore <strong>in</strong> the<br />
daily life of the hair salon.<br />
At KIN Cosmetics, communication is always bidirectional<br />
and therefore, clients of the brand<br />
STAR<br />
PRODUCTS<br />
K<strong>in</strong>crem Prestige (1)<br />
KINCREM Prestige is a<br />
dye with <strong>in</strong>f<strong>in</strong>ite creative<br />
possibilities for hair<br />
salon professionals,<br />
developed with CRK+<br />
Technology (Cerak<strong>in</strong> Plus<br />
Technology), and enriched<br />
with kerat<strong>in</strong>e which<br />
comb<strong>in</strong>es very effective<br />
active <strong>in</strong>gredients, provid<strong>in</strong>g<br />
multiple benefits<br />
to the hair <strong>in</strong> each use.<br />
KINCREM Prestige<br />
is a dye free of PPD<br />
which provides <strong>in</strong>tense,<br />
balanced and long-last<strong>in</strong>g<br />
colours, creat<strong>in</strong>g deeper<br />
highlights.<br />
K<strong>in</strong>essences (2)<br />
The natural richness<br />
of the purest essences<br />
of the earth now <strong>in</strong><br />
KIN Cosmetics<br />
distributors<br />
test<strong>in</strong>g<br />
product box<br />
your hair. The projects<br />
of the k<strong>in</strong>essences l<strong>in</strong>e<br />
have been designed<br />
us<strong>in</strong>g a high efficiency<br />
natural active <strong>in</strong>gredients<br />
and exclusive brand<br />
technologies that have<br />
multiple benefits for the<br />
health and beauty of hair<br />
with a constant special<br />
eco-friendly philosophy<br />
for all professionals with<br />
strong environmental<br />
convictions.<br />
K<strong>in</strong>actif (3)<br />
K<strong>in</strong>actif adapts to<br />
the hair’s rout<strong>in</strong>e with<br />
exclusive advances <strong>in</strong><br />
R&D for the world of<br />
hairdress<strong>in</strong>g. K<strong>in</strong>actif<br />
products apply to nature <strong>in</strong><br />
its purest form the latest<br />
advances <strong>in</strong> R&D which<br />
have resulted <strong>in</strong> the AIS<br />
(Active Inside System).<br />
A liposomal and micro<br />
encapsulation system<br />
especially designed so<br />
that the <strong>in</strong>gredients rema<strong>in</strong><br />
anchored to the most<br />
outer part of the hair<br />
and hour after hour<br />
penetrate <strong>in</strong>to the <strong>in</strong>ner<br />
layers of the hair fibre.<br />
know 1st hand that beh<strong>in</strong>d every product<br />
there is a visible face of a physical person<br />
who the client can po<strong>in</strong>t out. The brand even<br />
organizes trips to the ma<strong>in</strong> headquarters for<br />
<strong>in</strong>ternational clients, so that they can <strong>in</strong>teract<br />
with the teams that are <strong>in</strong>volved <strong>in</strong> every part<br />
of the process.<br />
2<br />
1 3<br />
4<br />
K<strong>in</strong>style (4)<br />
K<strong>in</strong>style places <strong>in</strong><br />
the hands of hair<br />
salon professionals<br />
a professional tool<br />
to create as much as<br />
possible. The styl<strong>in</strong>g<br />
essential for the work<br />
bag where comfort and<br />
practicality are rewarded.<br />
A short l<strong>in</strong>e which allows<br />
certa<strong>in</strong> products to be<br />
cocktailed with others<br />
to achieve any look<br />
possible. Products to<br />
construct and at the<br />
same time treat the hair<br />
with the highest respect.
WELCOME TO THE<br />
NEW GENERATION OF<br />
MULTI-REFLECTIVE TONES<br />
The KIN Cosmetics laboratory has taken the next step <strong>in</strong> the<br />
world of color, achiev<strong>in</strong>g new richer tones <strong>in</strong> color<br />
reflection. Pass<strong>in</strong>g from 2 to 3 reflections, a new version of<br />
tones is born, with more shade contrast and diversity. With<br />
Earth Nudes color<strong>in</strong>g techniques, lsalon professionals can<br />
create volume and highlight areas with dist<strong>in</strong>ct tones that are<br />
always harmonious, as well as areas of depth that give even<br />
more verve to the overall look.<br />
DISCOVER MORE ABOUT EARTH NUDES AT KINCOSMETICS.COM<br />
@k<strong>in</strong>cosmetics
KLERAL É<br />
CREATIVITY, PASSION<br />
AND TECHNOLOGIES<br />
Founded <strong>in</strong> Tur<strong>in</strong> <strong>in</strong> 1968 by the Marianella<br />
family, Kléral System is today a lead<strong>in</strong>g<br />
manufacturer of professional hair care &<br />
beauty products. Thanks to creativity, passion<br />
and advanced technologies, Kleral is currently<br />
export<strong>in</strong>g to over 80 countries across five<br />
cont<strong>in</strong>ents and can offer comprehensive and<br />
customized service to develop and supply<br />
Luigi<br />
Marianella,<br />
CEO of Kléral<br />
System s.r.l.,<br />
is lead<strong>in</strong>g the<br />
company <strong>in</strong><br />
its quest for<br />
worldwide<br />
expansion.<br />
ABOUT US<br />
Company Name:<br />
Kléral System s.r.l.<br />
Company Address:<br />
Via Robert Baden Powell, 6<br />
10024 Moncalieri (TO) – Italy<br />
Website:<br />
www.kleral.com<br />
email<br />
<strong>in</strong>fo@kleral.com<br />
Ma<strong>in</strong> Brands:<br />
Kléral, Lovien Essential<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
U.S.A., Canada, Australia, Israel,<br />
Europe, Ukra<strong>in</strong>e, Russia, Middle East,<br />
Central & South America<br />
Social Media:<br />
INSTAGRAM: @kleralitaly_official<br />
FACEBOOK: Kléral System - Made<br />
<strong>in</strong> Italy<br />
YOU TUBE: kleral system.italia<br />
<strong>in</strong>novative & orig<strong>in</strong>al private labels “Made <strong>in</strong><br />
Italy”. 50 years of experience comb<strong>in</strong>ed with<br />
an R&D department and Market<strong>in</strong>g & Sales<br />
are able to provide customers a wide range of<br />
hair care and beauty products. Last but not<br />
least, all Kléral System products are entirely<br />
manufactured <strong>in</strong> Italy and certified by UNI EN<br />
ISO 9001-2015. A wide range of top-level<br />
technical tra<strong>in</strong><strong>in</strong>g, courses and workshops<br />
are periodically offered to all clients both <strong>in</strong><br />
Italy and worldwide <strong>in</strong> order to teach new<br />
techniques comb<strong>in</strong>ed with the latest fashion<br />
trends and elegance. Kleral System has also<br />
been received the “OK ITALIA” award and is<br />
recognized as one of the best cosmetics<br />
manufacturers <strong>in</strong> Italy. The company boasts<br />
over 600 formulas for products that are<br />
checked step by step and tested. Kléral<br />
System is sensitive to the environment and<br />
seriously committed to develop<strong>in</strong>g and
deliver<strong>in</strong>g <strong>in</strong>novative new l<strong>in</strong>es of organic<br />
products, free of dangerous <strong>in</strong>gredients.<br />
Despite a full time commitment to the<br />
cosmetics sector Kléral System also gives<br />
great importance to charity by support<strong>in</strong>g the<br />
humanitarian organization AMSES <strong>in</strong> Capo<br />
Verde. Thanks to strong determ<strong>in</strong>ation &<br />
expert fundrais<strong>in</strong>g, the company succeeded <strong>in</strong><br />
develop<strong>in</strong>g and open<strong>in</strong>g a social-health centre<br />
and a beautiful k<strong>in</strong>dergarten for orphans. In<br />
recent years Kléral has been consolidat<strong>in</strong>g its<br />
presence <strong>in</strong> over 80 countries worldwide such<br />
as U.S.A, Russia, Ucra<strong>in</strong>a, Middle East, Lat<strong>in</strong><br />
America, Israel, Canada, Australia, Europe,<br />
India, with a view to conquer<strong>in</strong>g more countries<br />
to consolidate our presence <strong>in</strong> Northern<br />
Europe, Asia and South Pacific.<br />
A selection of images of the<br />
the company's production area.<br />
REASONS WHY<br />
100 % Made <strong>in</strong> italy<br />
Production site <strong>in</strong> italy<br />
Experienced & high-profile R&D<br />
department<br />
Strong creativity & passion <strong>in</strong><br />
market<strong>in</strong>g, social media & sales<br />
department<br />
Advanced technologies<br />
Tailor made & customised<br />
projects for private labels<br />
Committed to deliver bespoke<br />
beauty to the world<br />
Over 50 years of experience<br />
Currently export<strong>in</strong>g to 80<br />
countries worldwide<br />
Advanced & expert educational<br />
services<br />
Sensitive to the environment<br />
Seriously committed to charity
KLERAL É<br />
STAR<br />
PRODUCTS<br />
Biogenesi Natural<br />
Hair care<br />
The natural l<strong>in</strong>e<br />
Biogenesi is based on<br />
the use of truly<br />
revolutionary and<br />
effective active<br />
<strong>in</strong>gredient by plant: the<br />
Phyto-plant stem cells<br />
from a rare and precious<br />
quality of apple tree.<br />
These particular cells<br />
have the ability to<br />
stimulate, accelerate<br />
and repair deeply the<br />
human tissues thanks to<br />
an extraord<strong>in</strong>ary aff<strong>in</strong>ity<br />
with sk<strong>in</strong> and hair human<br />
cells. They have a high<br />
and natural heal<strong>in</strong>g<br />
power which counteract<br />
the aggressions of the<br />
oxidiz<strong>in</strong>g agents and<br />
improve the health, the<br />
wellbe<strong>in</strong>g and the beauty<br />
of the whole organism.<br />
Biogenesi is vegan and<br />
gluten free with an<br />
and their strengthen<strong>in</strong>g<br />
power, they are able to<br />
protect the sk<strong>in</strong> and the<br />
hair by the external<br />
aggressions. The l<strong>in</strong>e is<br />
also composed by Silk<br />
Prote<strong>in</strong>, Oligo elements<br />
and Natural Oils to<br />
ma<strong>in</strong>ta<strong>in</strong> the tissues<br />
healthy, young, elastic<br />
and moisturized.<br />
Biogenesi Argan Color Oil<br />
Sweet permanent<br />
colour<strong>in</strong>g <strong>in</strong> oil without<br />
ammonia, enriched with<br />
precious natural oils<br />
such as Argan and<br />
Macadamia. It has<br />
Biogenesi Eau de<br />
Couleur<br />
Eau de Couleur is a<br />
delicate permanent<br />
colour<strong>in</strong>g powder without<br />
ammonia. It just has to<br />
be mixed with water. Its<br />
high tonaliz<strong>in</strong>g power<br />
perfectly cover grey and<br />
white hair and it ensure<br />
a natural, sh<strong>in</strong>y and<br />
durable color.<br />
ecological and natural<br />
formula.<br />
The other natural<br />
<strong>in</strong>gredients of the<br />
Biogenesi l<strong>in</strong>e are roots,<br />
flowers and herbs<br />
extract such as G<strong>in</strong>seng,<br />
Green Tea, M<strong>in</strong>t,<br />
Camelia. Thanks to their<br />
effective antibacterial<br />
and antiseptic actions<br />
excellent condition<strong>in</strong>g<br />
and lighten<strong>in</strong>g<br />
properties, which<br />
enhance the natural and<br />
beautiful color<br />
reflections. After the<br />
treatment, the hair<br />
rema<strong>in</strong>s extremely soft<br />
and silky.
LABOR PRO<br />
PASSION FOR BEAUTY<br />
GENERATIONAL BEAUTY<br />
EXPERTISE AT YOUR DISPOSAL<br />
OUR HISTORY<br />
In 1967 Mr Giuseppe Bruccoleri founded Labor,<br />
artisan bus<strong>in</strong>ess of tailor service, specialized<br />
<strong>in</strong> work wear and located <strong>in</strong> Empoli- Florence,<br />
Tuscany. Giuseppe is responsible for sales,<br />
while her sister cuts and sews.<br />
1973: Labor’s foundations are consolidated.<br />
High ambition of Giuseppe requires more<br />
communication to support growth. Giuseppe<br />
creates therefore the first “fashion” catalogue<br />
propos<strong>in</strong>g stylised patterns of new cloth<strong>in</strong>g<br />
models.<br />
1975: Highly successful participation on<br />
<strong>in</strong>ternational hair & beauty fair Cosmoprof <strong>in</strong><br />
Bologna strengthen <strong>in</strong>terest <strong>in</strong> hair & beauty<br />
area. The company build up wider specific<br />
assortment for hairdressers. The relevant<br />
success permits to move <strong>in</strong> a bigger company<br />
build<strong>in</strong>g located <strong>in</strong> Montelupo Fiorent<strong>in</strong>o. The<br />
Company expands its vision creat<strong>in</strong>g specific<br />
accessories products for hairdressers: tool<br />
cab<strong>in</strong>et and polyethylene disposable t<strong>in</strong>t<strong>in</strong>g<br />
cape G001, brand new and <strong>in</strong>novative product,<br />
still nowadays our strong suit.<br />
1983: Labor is now a concrete nationwide<br />
reality, specializ<strong>in</strong>g more and more <strong>in</strong><br />
hairdressers’ field. The company starts to<br />
complete assortment with <strong>in</strong>ternational brands<br />
as Matador combs, Halkra neck paper and<br />
Kimgloves gloves.<br />
Simone and Claudio<br />
Bruccoleri. “We are<br />
committed everyday to the<br />
pursue of excellence <strong>in</strong><br />
mak<strong>in</strong>g people satisfied<br />
and happy to work with<br />
Labor Pro.”<br />
ABOUT US<br />
Company Name:<br />
Labor Pro Srl<br />
Company Address:<br />
Via L. Giunt<strong>in</strong>i, 34/A<br />
50053 Empoli (FI) - Italy<br />
Tel. +39 0571 542421<br />
Fax +39 0571 592695<br />
Email: <strong>in</strong>fo@laborprosrl.com<br />
ord<strong>in</strong>i@laborprosrl.com<br />
Website (s):<br />
www.laborprosrl.com<br />
www.upgradeitaly.com<br />
www.gordonshav<strong>in</strong>g.com<br />
www.gett<strong>in</strong>fluo.it<br />
Founded <strong>in</strong>: 1967<br />
Export Manager:<br />
Mr. Andrea Tonioni<br />
Market<strong>in</strong>g manager:<br />
Mr. Nicola Del Giudice<br />
Ma<strong>in</strong> Brands:<br />
Labor Pro, Upgrade,<br />
Gordon, Gett<strong>in</strong>’Fluo<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
Portugal, Spa<strong>in</strong>, Slovenia,<br />
Greece, Bulgaria,<br />
Montenegro, Romania,<br />
Croatia, Belgium, Poland,<br />
Czech Republc, Denmark,<br />
United K<strong>in</strong>gdom.
REASONS WHY<br />
Quality and Improvement oriented with<br />
an italian family soul.<br />
1989: Giuseppe’s sons, Simone and Claudio,<br />
jo<strong>in</strong> the company. With the same entrepreneurial<br />
spirit bus<strong>in</strong>ess venture they believe immediately<br />
<strong>in</strong> high potential of hairdressers’equipment,<br />
enlarg<strong>in</strong>g quickly the assortment.<br />
1992: Labor is now one of Italy’s ma<strong>in</strong>players<br />
for professional work wears, tools and<br />
hairdressers’ equipments. Giuseppe leaves<br />
the Company to the responsible hands of his<br />
sons.<br />
1997: “Labor” becomes “Labor Pro Hair” to<br />
highlight new Company’s identity and support<br />
brand image. Presentation of the first catalogue<br />
“Volume 1”. Salesforce is completed <strong>in</strong> order<br />
to guaranty competent sales promotion and<br />
build up strong relationship with selected<br />
customers.<br />
2002: As Partner you can trust, Labor Pro Hair<br />
focuses on its customer service. Among first<br />
priorities is eccellent product availability ‘always<br />
and immediately’. Logistic and warehouses are<br />
widened, too. More and more grow<strong>in</strong>g <strong>in</strong>terest<br />
also of beauty professionals.<br />
2008: Product selection is constantly<br />
improved and completed. Besides a selection<br />
of <strong>in</strong>ternational brands of reference, the<br />
Company <strong>in</strong>troduces it’s own brand Upgrade:<br />
high position<strong>in</strong>g, elegant design and exclusive<br />
packag<strong>in</strong>g. Upgrade also <strong>in</strong>creases the <strong>in</strong>terest<br />
of International customers<br />
2012: “Labor Pro Hair” becomes “Labor Pro”.<br />
Besides ‘bus<strong>in</strong>ess Company’, Labor Pro is now<br />
considered ‘Brand of reference’ for hairdressers<br />
and beauty professionals not only <strong>in</strong> Italy. Labor<br />
Pro moves its headquarter to Empoli-Tuscany.<br />
More than 50 years of excellence<br />
Reliability: a partner<br />
you can trust<br />
Good profit marg<strong>in</strong>s<br />
A wide range of products<br />
A diversified selection<br />
Quality logistics and product<br />
availability<br />
Positive reputation and image<br />
Ma<strong>in</strong>tenance and repair centre<br />
2019: Coord<strong>in</strong>ated Market<strong>in</strong>g activities and<br />
<strong>in</strong>troduction of selective distribution method<br />
strengthen development of future potential. The<br />
program aims to provide such excellent products<br />
and services <strong>in</strong> order to be actively selected by<br />
bus<strong>in</strong>ess partners. Company’s organisation,<br />
further to salesforce network. is composed of<br />
34 people, proudly work<strong>in</strong>g for Labor Pro.<br />
THE PARTNER YOU MAY TRUST IN<br />
Tak<strong>in</strong>g care of hair and beauty is a noble value<br />
that requires careful preparation and passion.<br />
Reliability - Live with tranquility<br />
S<strong>in</strong>ce 1967 we have matured experiences and<br />
knowledge. Our qualities and cultural orientation<br />
to constantly improvement, make us a reliable<br />
Company for supplies quality, assistance service<br />
(before and after purchase), and for selective<br />
distribution policy.
LABOR PRO<br />
PASSION FOR BEAUTY<br />
Marg<strong>in</strong>ality - Add more power<br />
to your bus<strong>in</strong>esses<br />
A real selective distribution protects wholesale<br />
distributor. Coherent and homogenous price<br />
policy, will avoid any negative popular reaction<br />
<strong>in</strong> favour of appropriate trade marg<strong>in</strong>s for our<br />
partners.<br />
The wide range - Always meet<br />
the appropriate solution<br />
We offer a complete assortment of Hair &<br />
Beauty devices and accessories. 21 categories<br />
and 100 subcategories collect more than 4000<br />
references <strong>in</strong> our Catalogue.<br />
Therefore we will always offer you the right and<br />
correct solution for match<strong>in</strong>g which ever need of<br />
professionals: from the simplest need of the<br />
apprentice, to the highest need of the master<br />
stylist or professor.<br />
Diversified selection - Satisfy different needs<br />
Appropriate product l<strong>in</strong>es suitable for different<br />
needs, <strong>in</strong> order to respect commercial<br />
opportunities too: from “first-price” Labor Pro<br />
Life l<strong>in</strong>e, Labor pro branded products (mediumhigh<br />
position<strong>in</strong>g) and high positioned Upgrade<br />
l<strong>in</strong>e; further to a selection of important<br />
<strong>in</strong>ternational branded references as well.<br />
Reputation and images - Attract<br />
and dist<strong>in</strong>guish yourself<br />
High fame of Labor Pro’s brand, specific attention<br />
of relevant images, as well as Market<strong>in</strong>g activities,<br />
will attract customer’s <strong>in</strong>terest <strong>in</strong> our Company<br />
and our products; moreover they contribute to<br />
dist<strong>in</strong>guish the professional from the choice of<br />
the selected tools.<br />
Ma<strong>in</strong>tenance and repair centre - Satisfied<br />
before&after<br />
Our new ma<strong>in</strong>tenance and repair centre is at the<br />
disposal of any client. A specialized staff will<br />
reply you with technician skills and punctuality to<br />
your enquiries. Our Centre will follow up the client<br />
from guarantee management, to ma<strong>in</strong>tenances<br />
and repair service.<br />
STAR<br />
PRODUCTS<br />
Upgrade, Beauty comes<br />
from the heart<br />
Upgrade is avantguarde,<br />
knowledge and care:<br />
professional hair tools<br />
for hairstylists aware of<br />
their art and look<strong>in</strong>g to<br />
better themselves. Heart<br />
is not just the brand<br />
symbol, heart is Upgrade<br />
soul: passion <strong>in</strong> study<strong>in</strong>g<br />
and creat<strong>in</strong>g <strong>in</strong>novative<br />
tools to enahnce talent,<br />
beauty and self-love.35<br />
items. Largest range<br />
of tongs. Wide offer.<br />
Specific tools.<br />
Free Style, the all-<strong>in</strong> hair<br />
straightener:<br />
ergonmics at its<br />
most, freedom <strong>in</strong> the<br />
hairstylists’ hands.<br />
Contrary to conventional<br />
straighteners, open<strong>in</strong>g<br />
and clos<strong>in</strong>g with an<br />
<strong>in</strong>evitable heat loss, Free<br />
style is equipped with<br />
a fixed central open<strong>in</strong>g<br />
through which the hair<br />
flows, grant<strong>in</strong>g total<br />
freedom of movement<br />
as well as a constant<br />
temperature throughout<br />
the styl<strong>in</strong>g.<br />
Infra Curl:<br />
more power and more<br />
texture respect<strong>in</strong>g the<br />
hair. The first <strong>in</strong>frared<br />
assembled on a tong.<br />
Softer and healthier<br />
waves and curls for a<br />
longer last.<br />
Infrared:<br />
less temperature,<br />
less damage, less<br />
time. The professional<br />
Upgrade Infrared is<br />
high performance and<br />
sh<strong>in</strong>ier softer results.<br />
Smoothness at its most<br />
with one pass only.<br />
Alphacompact:<br />
ultralight hair dryer<br />
equipped with a<br />
DC motor achiev<strong>in</strong>g<br />
amaz<strong>in</strong>g performances<br />
with a lower power<br />
consumption. Extremely<br />
compact, practical and<br />
hairdresser-friendly.
FreeStyle<br />
InfraCurl<br />
AlphaCompact<br />
InfraRed<br />
1) Download the free Aria the AR Platform app<br />
2) Frame the images
15% 0f profits DONATED TO CHARITY<br />
MANIC<br />
PANIC<br />
ONCE EXTREME,<br />
NOW MAINSTREAM<br />
DYE FOR PEACE ®<br />
PUNK ROOTS<br />
Sisters and New York City natives Tish and<br />
Snooky Bellomo have been America’s darl<strong>in</strong>gs<br />
of creative hair color, as well as punk rock<br />
pioneers and tastemakers, s<strong>in</strong>ce their days <strong>in</strong><br />
the orig<strong>in</strong>al Blondie band <strong>in</strong> the mid-70s.<br />
Open<strong>in</strong>g America’s first Punk Boutique <strong>in</strong><br />
1977, they went on to start the world’s first<br />
alternative beauty brand, Manic Panic®,<br />
lead<strong>in</strong>g the hair color revolution and chang<strong>in</strong>g<br />
the concept of what beauty is forever!<br />
retailers <strong>in</strong>clud<strong>in</strong>g Ulta, Sally Beauty Supply,<br />
Hot Topic, Walmart, Target.com and Riley<br />
Rose. Our legendary hair color, which has<br />
rema<strong>in</strong>ed 100% Vegan and Cruelty-Free s<strong>in</strong>ce<br />
its <strong>in</strong>ception, has helped celebrities <strong>in</strong>clud<strong>in</strong>g<br />
Rihanna, Lady Gaga, Katy Perry, Cardi B, Kylie<br />
Jenner and Kim Kardashian stand out <strong>in</strong> the<br />
headl<strong>in</strong>es.<br />
BRINGING COLOR TO THE WORLD<br />
Tish and Snooky have delivered their rock ‘n’<br />
roll lifestyle to the world through their iconic<br />
brand. The product is now available through<br />
ABOUT US<br />
Entrepreneurs, s<strong>in</strong>gers<br />
and sisters Snooky (left)<br />
& Tish (right) Bellomo<br />
are the masterm<strong>in</strong>ds<br />
beh<strong>in</strong>d Manic Panic.<br />
Company Name:<br />
Tish & Snooky’s<br />
Manic Panic NYC<br />
Company Address:<br />
21-07 Borden Ave<br />
4th Floor<br />
New York, NY 11101<br />
Tel. 718 937 6055<br />
Email: <strong>in</strong>ternationalsales@<br />
manicpanic.com<br />
Website:<br />
www.manicpanic.com<br />
Presidents/CEOs:<br />
Tish & Snooky Bellomo<br />
Ma<strong>in</strong> Brands:<br />
Manic Panic®<br />
Manic Panic®Professional
REASONS WHY<br />
The creative hair color favored<br />
by hair stylists, <strong>in</strong>fluencers<br />
and celebrities worldwide<br />
The world’s only 100%<br />
women-owned and operated<br />
creative hair color company<br />
The widest selection of semipermanent<br />
alternative hair colors<br />
Available <strong>in</strong> over 40 countries!<br />
“Dye For Peace”: 15% of profits<br />
go to charities like BCRF + PETA<br />
360K+ followers on Instagram<br />
228K+ followers on Facebook<br />
1.2M+ views on Youtube<br />
Many colors may be applied to<br />
hair as dark as level 4 to achieve<br />
brilliant highlights/tones<br />
STAR<br />
PRODUCTS<br />
High Voltage®<br />
Classic Cream<br />
Our orig<strong>in</strong>al iconic<br />
condition<strong>in</strong>g hair color<br />
formula available<br />
<strong>in</strong> 55 shades.<br />
Amplified Hair Color<br />
Our Amplified formula<br />
lasts 30% longer than<br />
most semi-permanent<br />
creative colors.<br />
Hair Lightener kits<br />
Prelighten your hair<br />
with our Blue Lightn<strong>in</strong>g®,<br />
Flash Lightn<strong>in</strong>g®<br />
or Amplified Flash<br />
Lightn<strong>in</strong>g®bleach<br />
kits before us<strong>in</strong>g<br />
Manic Panic®hair color.<br />
Manic Panic<br />
Professional Semi<br />
Permanent<br />
Gel Hair Color<br />
Deeply pigmented<br />
vibrant color. This<br />
semi-translucent<br />
gel formula lends<br />
itself to color<br />
placement accuracy.
MONTIBELLO<br />
THE LEADING PROFESSIONAL<br />
HAIRDRESSING COMPANY IN SPAIN<br />
Look<strong>in</strong>g back <strong>in</strong> time, we fondly remember the passion<br />
with which a sales expert, Francisco Muria,<br />
and a young, entrepreneurial chemist, Francesc<br />
Adam started creat<strong>in</strong>g and <strong>in</strong>novat<strong>in</strong>g new product<br />
l<strong>in</strong>es specifically for hair care on a professional<br />
level. The roots of the Montibello date back to<br />
1967 with the aim of help<strong>in</strong>g the development of<br />
hairdress<strong>in</strong>g professionals. From the very beg<strong>in</strong>n<strong>in</strong>g,<br />
Montibello delivered exceptional professional<br />
quality products and a top-notch education. All this,<br />
with the aim of allow<strong>in</strong>g salons to stand out from<br />
the others, offer<strong>in</strong>g new services and optimiz<strong>in</strong>g<br />
those they already specialised <strong>in</strong>.<br />
In a few years, it became the first Spanish professional<br />
cosmetics company and consistently developed<br />
a lead<strong>in</strong>g position <strong>in</strong> terms of number of<br />
clients and market penetration.<br />
Montibello is synonymous with performance, <strong>in</strong>novation,<br />
quality, closeness and support to the hairdress<strong>in</strong>g<br />
sector, with a great technological capacity<br />
and a clear <strong>in</strong>novative vision that is applied <strong>in</strong> the<br />
development of a diversified range of products. The<br />
company's strengths are also expressed <strong>in</strong> the creation<br />
of tools and an advanced education plan to<br />
support the development of our clients at any time<br />
and everywhere. Montibello provides the salon a<br />
ABOUT US<br />
Company Name:<br />
Montibello - Cosmética<br />
Cosbar, S.L.<br />
Company Address:<br />
Vall d´Aran, 15<br />
08820 El Prat de Llobregat<br />
Barcelona – Spa<strong>in</strong><br />
Website:<br />
www.montibello.com<br />
Founded <strong>in</strong>:<br />
1967<br />
General Manager:<br />
Enric Aliberch<br />
Export Manager:<br />
Carola Adam for <strong>in</strong>fo write to<br />
export@montibello.com<br />
Founder:<br />
Francesc Adam<br />
Number of Employees:<br />
262<br />
Ma<strong>in</strong> Brands:<br />
Cromatone, Oalia, Decode Treat<br />
Naturtech, Smart Touch<br />
Francesc Adam<br />
Co-founder and<br />
Enrich Aliberch<br />
General manager.
full range of hair products <strong>in</strong> the categories of Color,<br />
Treatment and Styl<strong>in</strong>g, suitable for everyone; targeted<br />
to the medium-high segment and with a fresh<br />
and positive Brand identity.<br />
The company manufactures all its products <strong>in</strong> its<br />
headquarters <strong>in</strong> El Prat, and its expansion at <strong>in</strong>ternational<br />
level is advanc<strong>in</strong>g accord<strong>in</strong>g to the strategic<br />
plan of the company. Indeed, the brand is<br />
already consolidated <strong>in</strong> many countries <strong>in</strong> Europe,<br />
America and Asia.<br />
All this is possible thanks to an important team of<br />
professionals who work with the utmost enthusiasm,<br />
so that everyday thousands of hairdress<strong>in</strong>g<br />
salons and beauty centers cont<strong>in</strong>ue to ma<strong>in</strong>ta<strong>in</strong><br />
their trust <strong>in</strong> the brand.<br />
HIGH PERFORMANCE & INNOVATION<br />
One of Montibello’s key assets is that the company<br />
is recognized throughout the <strong>in</strong>dustry for the<br />
quality & performance of its products, ma<strong>in</strong>ly obta<strong>in</strong>ed<br />
thanks to over 52 years of experience <strong>in</strong><br />
manufactur<strong>in</strong>g, know-how ga<strong>in</strong>ed thanks to the direct<br />
distribution, commercialization and close direct<br />
contact with thousands of hairdressers all around<br />
the world, and hav<strong>in</strong>g one of most important cosmetic<br />
laboratories <strong>in</strong> Spa<strong>in</strong> with highly qualified and<br />
talented professionals.<br />
Thanks to all these elements and a clear understand<strong>in</strong>g<br />
that <strong>in</strong>novation is the only way to grow<br />
and survive, Montibello has a focused approach<br />
to <strong>in</strong>novation, creat<strong>in</strong>g break-through products that<br />
meet consumers’ underserved demands, driv<strong>in</strong>g<br />
efficiencies, better marg<strong>in</strong>s, differentiation, faster<br />
growth & creat<strong>in</strong>g consumer loyalty. In essence:<br />
Products to help clients look good, feel good and<br />
get more out of life.<br />
Tim Hartley at Montibello 50th Anniversary gala.<br />
REASONS WHY<br />
1st Spanish Professional<br />
Company Leader <strong>in</strong> Distribution<br />
and Penetration<br />
50+ years of experience <strong>in</strong> the<br />
Professional Beauty Bus<strong>in</strong>ess<br />
262 people with great technical<br />
and <strong>in</strong>novation capabilities<br />
8000+ hair salons <strong>in</strong> Spa<strong>in</strong><br />
31 professional R&D+I <strong>in</strong><br />
a state-of-the-art laboratory,<br />
one of most important cosmetic<br />
laboratories <strong>in</strong> Spa<strong>in</strong><br />
6 technical centers entirely<br />
dedicated to the education of our<br />
clients and distributors<br />
In 2018, 10,000+ professionals<br />
attended our Tra<strong>in</strong><strong>in</strong>g Programs<br />
€ 30 million turnover <strong>in</strong> 2018<br />
International sales represent<br />
23% of company proceeds,<br />
with an ambitious growth plan<br />
<strong>in</strong> this area<br />
Present <strong>in</strong> 20 countries<br />
& 2 affiliates<br />
Located <strong>in</strong> Barcelona<br />
with 10,000 m2 Headquarters<br />
& Factory and 10,000 m 2<br />
Logistics Center
MONTIBELLO<br />
EXCLUSIVE PROFESSIONAL PRODUCTS, FOCUS<br />
ON THE HAIRDRESSER & CREATING VALUE<br />
Although consumer habits and channels are <strong>in</strong> a<br />
constant evolution, Montibello’ s philosophy rema<strong>in</strong>s<br />
untouchable and more valid than ever. Committed<br />
to creat<strong>in</strong>g value throughout the cha<strong>in</strong> and<br />
obsessed with professional channel exclusivity.<br />
In other words, Montibello aims to Inspire professionals<br />
to create and thrive by be<strong>in</strong>g the partner <strong>in</strong><br />
creativity that answers their needs.<br />
Education is of primary importance concern and<br />
constitutes the backbone of all their products and<br />
services. The company is dedicated to the education<br />
of both clients and distributors.<br />
AMBITION WHERE IT COUNTS<br />
The ambition of Montibello is to contribute to the<br />
future of the hairdresser’s professional category,<br />
<strong>in</strong>spir<strong>in</strong>g professionals & mak<strong>in</strong>g people happy,<br />
stand<strong>in</strong>g out <strong>in</strong> <strong>in</strong>novation and committed to the<br />
channel. For this very reason, the company cont<strong>in</strong>ues<br />
to <strong>in</strong>vest heavily <strong>in</strong> Human Resources, brand<br />
upgrad<strong>in</strong>g, and facilities improvement so that hairdressers<br />
will cont<strong>in</strong>ue fall<strong>in</strong>g <strong>in</strong> love with us every<br />
day beh<strong>in</strong>d the chair.<br />
STAR<br />
PRODUCTS<br />
Decode Zero: the New<br />
Beauty Standard<br />
Montibello presents a<br />
new generation of clean<br />
hold f<strong>in</strong>ish<strong>in</strong>g products<br />
for a natural look. Clean,<br />
<strong>in</strong>visible styl<strong>in</strong>g that<br />
enhances natural beauty.<br />
A new styl<strong>in</strong>g category<br />
that suits the lifestyle<br />
of 90% of your clients.<br />
A clean beauty range that<br />
provides a natural f<strong>in</strong>ish<br />
and offers:<br />
-Zero stick<strong>in</strong>ess<br />
-Zero nasties<br />
-Zero residues<br />
-Zero gimmicks<br />
-Zero unnecessary<br />
additives<br />
“As pure as water, as<br />
natural as you”<br />
Meteorites<br />
The first and only<br />
colour platform<br />
that illum<strong>in</strong>ates and<br />
rejuvenates blonde hair<br />
The highly popular<br />
Strob<strong>in</strong>g trend br<strong>in</strong>gs<br />
a new aura of radiance<br />
and light to blonde<br />
hair comb<strong>in</strong>ed with<br />
the <strong>in</strong>novative PLEX<br />
2.0 technology that<br />
recaptures silk<strong>in</strong>ess<br />
and youth to leave<br />
blonde hair look<strong>in</strong>g<br />
renewed and refreshed.<br />
A selection of 10 tones<br />
to reveal ultra-lum<strong>in</strong>ous<br />
blonde shades with<br />
multidimensional tones<br />
and flawless & consistent<br />
colour and the first<br />
dual-action: illum<strong>in</strong>at<strong>in</strong>g<br />
cream clay toner that<br />
corrects and purifies<br />
hair colour and adds<br />
a fashionable touch<br />
of light through<br />
6 new shades.<br />
Time to Detox<br />
Hair that feels like new<br />
<strong>in</strong> just 15 m<strong>in</strong>utes<br />
Montibello presents Time<br />
To Detox, a new treatment<br />
mask that transforms hair<br />
and leaves it feel<strong>in</strong>g like<br />
new <strong>in</strong> just 15 m<strong>in</strong>utes<br />
<strong>in</strong> a highly effective, simple<br />
and speedy new ritual.<br />
This <strong>in</strong>novative mask<br />
renews hair by provid<strong>in</strong>g<br />
a deep detox treatment,<br />
revitalis<strong>in</strong>g and rejuvenat<strong>in</strong>g<br />
the fibre, moisturis<strong>in</strong>g<br />
and soften<strong>in</strong>g it without<br />
weigh<strong>in</strong>g it down, and<br />
add<strong>in</strong>g sh<strong>in</strong>e and<br />
movement.<br />
The Time To Detox spa cap<br />
is the latest <strong>in</strong>novation <strong>in</strong><br />
treatment products and<br />
an essential accessory <strong>in</strong><br />
the care ritual thanks to its<br />
slow release technology.<br />
The latest generation<br />
materials <strong>in</strong> the cap’s<br />
structure gradually release<br />
the active <strong>in</strong>gredients <strong>in</strong> the<br />
formula, contribut<strong>in</strong>g to a<br />
more effective absorption<br />
of the treatment <strong>in</strong>to the<br />
hair fibre and superior,<br />
long-last<strong>in</strong>g results.<br />
Smart touch save<br />
my hair<br />
Montibello presents<br />
Smart Touch Save<br />
My Hair, the first<br />
365-day multi-benefit<br />
hair protector.<br />
Hair is exposed to stress<br />
and trauma caused<br />
by a number of external<br />
aggressions 365<br />
days of the year. Montibello<br />
presents the first 365-day<br />
multi-benefit protector.<br />
The first Daily Defence<br />
Sun Lotion:<br />
All <strong>in</strong> one: pre and<br />
post-treatment.<br />
Not only a hair protector<br />
but a daily hair saver.<br />
Smart Touch Save<br />
My Hair won the award<br />
of #1 Professional<br />
Hair Care <strong>in</strong>novation<br />
<strong>in</strong> 2019 edition.
www.montibello.com<br />
síguenos en:
Myosotis<br />
Nature favours<br />
your beauty<br />
Myosotis Srl was founded <strong>in</strong> 1998, born<strong>in</strong>g<br />
from the previous experience of more than<br />
30 years <strong>in</strong> the trichological field of the<br />
Mattiello’s family. Their constant attention<br />
to nature br<strong>in</strong>gs them to launch the brand<br />
Oris<strong>in</strong>g, an hair curative l<strong>in</strong>e with natural<br />
phytoessences and essential oils with many<br />
biological components. S<strong>in</strong>ce the very beg<strong>in</strong>n<strong>in</strong>g,<br />
Oris<strong>in</strong>g obta<strong>in</strong>s a great success and<br />
spreads rapidly, first <strong>in</strong> Europe and immediately<br />
after <strong>in</strong> the Middle East, Russia, Eastern<br />
and central Europe and recently <strong>in</strong> the USA<br />
and Canada. Today Oris<strong>in</strong>g is considered a<br />
landmark on the market for the treatment of<br />
the different scalp and lengths anomalies.<br />
The constant research of <strong>in</strong>novative products<br />
br<strong>in</strong>gs the brand always at the forefront for<br />
quality and specialty of its products. As a<br />
company we strongly believe <strong>in</strong> mutual trust<br />
with our partners and <strong>in</strong> collaboration with<br />
them for the reach of mutual tangible objectives.<br />
Seriousness <strong>in</strong> the relationship with<br />
our partners and their enthusiasm gives us<br />
the urge to always aim higher.<br />
star<br />
products<br />
Above Maria<br />
Grazia Zan<strong>in</strong>i and<br />
Mario Mattiello.<br />
about uS<br />
Company Name:<br />
Myosotis SRL<br />
Company Address:<br />
Via XX Settembre, 9<br />
37129 Verona (VR) - Italy<br />
Tel. +39 045502641<br />
Email: oris<strong>in</strong>g@oris<strong>in</strong>g.it<br />
Website:<br />
www.oris<strong>in</strong>g.it<br />
Founded <strong>in</strong>:<br />
1998<br />
CEO:<br />
Ms. Maria Grazia Zan<strong>in</strong>i<br />
General Manager:<br />
Mr. Mario Mattiello<br />
Ma<strong>in</strong> Brands:<br />
Oris<strong>in</strong>g, Oris<strong>in</strong>g Sk<strong>in</strong> Care<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
Europe, Russia, Ukra<strong>in</strong>e, South<br />
America, Usa, S<strong>in</strong>gapore, Middle East<br />
Exfoliat<strong>in</strong>g<br />
Regenerat<strong>in</strong>g<br />
Mask<br />
2022 EXHIBITIONS -<br />
COME AND VISIT US:<br />
Cosmoprof Bologna |<br />
10th – 14th March 2022<br />
Beauty World Middle East | Dubai |<br />
31st October – 2nd November 2022<br />
Beauty Istanbul |<br />
13th – 15th October 2022<br />
Cosmoprof Asia Hong Kong |<br />
16th – 18th November 2022
Myosotis<br />
A GOLDEN<br />
DREAM<br />
Four years ago, after various requests of our<br />
best clients, we launched a special collection for<br />
the sk<strong>in</strong>, addressed to high-end clients, Oris<strong>in</strong>g<br />
Sk<strong>in</strong> Care. This luxury l<strong>in</strong>e conta<strong>in</strong>s the newest<br />
generation <strong>in</strong>gredients of high quality, natural<br />
phytoextracts and many biological components,<br />
the ma<strong>in</strong> characteristic of the brand Oris<strong>in</strong>g.<br />
Oris<strong>in</strong>g Sk<strong>in</strong> Care helps our sk<strong>in</strong> contrast<strong>in</strong>g<br />
the signs of ag<strong>in</strong>g and ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g a lum<strong>in</strong>ous,<br />
young, and moisturized sk<strong>in</strong>. The l<strong>in</strong>e is ga<strong>in</strong><strong>in</strong>g<br />
great success thanks also to the unique and ref<strong>in</strong>ed<br />
packag<strong>in</strong>g, other than the evident attention<br />
to details, essential <strong>in</strong> the launch of each new<br />
star products<br />
My Golden Secret Gold Cream and Gold Mask, Gold Water<br />
Tonic, Framboise Water Tonic, Like a Dream with Gold 24K<br />
Reasons Why<br />
100% Made <strong>in</strong> Italy<br />
High Quality Products<br />
Strong Focus on Natural<br />
Ingredients<br />
30 Years’ Experience<br />
COMPANY GEOGRAPHIC BUSINESS<br />
Accord<strong>in</strong>g to company statements,<br />
the currently developed bus<strong>in</strong>ess geographic<br />
areas are: Europe, Russia, Ukra<strong>in</strong>e, Usa,<br />
Canada, S<strong>in</strong>gapore, Middle East<br />
NEW DISTRIBUTION TARGETS<br />
Accord<strong>in</strong>g to the company’s statements,<br />
the brand’s distribution strategy could<br />
consider new opportunities <strong>in</strong> countries<br />
such as: Asia, Australia, Western Europe,<br />
Lat<strong>in</strong> America.<br />
product. 24K Gold products complete the brand<br />
of excellence <strong>in</strong> efficacy of results, other than<br />
surely be<strong>in</strong>g a reason of <strong>in</strong>terest and attention<br />
of the best distributors. Oris<strong>in</strong>g Sk<strong>in</strong> Care is<br />
sold with all the market<strong>in</strong>g materials needed for<br />
the promotion of the l<strong>in</strong>e to all the best distributors.<br />
The quality ‘Made <strong>in</strong> Italy’ is a guarantee of<br />
efficacy, that together with the unique packag<strong>in</strong>g<br />
pledge a great success of the l<strong>in</strong>e. For company<br />
policy, the products and Cruelty Free. In addition,<br />
dur<strong>in</strong>g the <strong>in</strong>ternational fairs where we will<br />
enjoy <strong>in</strong> 2022, we will present our new completely<br />
green l<strong>in</strong>e, certificated VEGAN OK, eco-friendly<br />
and produced <strong>in</strong> the respect of environment.
MYRIAM•K<br />
PARIS<br />
THE REAL FRENCH<br />
SENSE OF BEAUTY<br />
MK France is a French company based <strong>in</strong><br />
Paris that has created a brand concept<br />
consist<strong>in</strong>g of both haircare products and<br />
services utiliz<strong>in</strong>g multiple channels of<br />
distribution. The products <strong>in</strong> the Myriam•K<br />
Paris range reflect the personality of its<br />
creator, perfectionist and demand<strong>in</strong>g: Myriam<br />
Keramane.<br />
A 360° PHILOSOPHY<br />
Thanks to the creativity and professionalism<br />
of this woman, whose vision covers the entire<br />
world, a gap has been filled <strong>in</strong> the world of<br />
hair care and beauty. The Myriam•K Paris<br />
l<strong>in</strong>es were created to anticipate the needs,<br />
desires and trends of the present era.<br />
Both women and men, concerned with their<br />
ABOUT US<br />
Company Name:<br />
MK France<br />
Company Address:<br />
55 Rue Pierre Charron<br />
75008 Paris - France<br />
Tel. +33 1 84 06 40 43<br />
E-mail: commercial@<br />
m-kfrance.com<br />
Website:<br />
www.myriam-kparis.com<br />
Social Media:<br />
Instagram: @myriamkparis<br />
Snapchat: @therealmyriamk<br />
Youtube: @myriamkparis<br />
Started <strong>in</strong>:<br />
2010<br />
President & Founder:<br />
Myriam Keramane<br />
Global Commercial<br />
Director:<br />
Youcef Bennadja<br />
Number of Employees:<br />
20<br />
Ma<strong>in</strong> Brands:<br />
Myriam•K Paris<br />
appearance, need a secure, high-tech<br />
response, to rediscover beautiful, stunn<strong>in</strong>g<br />
hair. This is the Myriam•K Paris promise:<br />
products made <strong>in</strong> France, top of the range, <strong>in</strong><br />
keep<strong>in</strong>g with the current trends, allow<strong>in</strong>g all<br />
of its users to feel totally confident.<br />
A WOMAN AND HER DREAM<br />
“You often end up do<strong>in</strong>g what you love” says<br />
Myriam Keramane, founder of Myriam•K<br />
Paris. She dropped out of law school at the<br />
age of 20 to follow her family’s footsteps and<br />
do what she loved: haircare. Her passion for<br />
techniques and makeovers led her to delve<br />
deeper <strong>in</strong>to the profession and research<br />
products that she couldn’t f<strong>in</strong>d on the market.<br />
This was her thought: if she couldn’t source<br />
them, she’d make them herself. Myriam is<br />
totally devoted to lett<strong>in</strong>g her clients’ beauty<br />
sh<strong>in</strong>e and her astonish<strong>in</strong>g success opened<br />
new doors to her. She decided to throw
Founder of<br />
Myriam•K<br />
Paris, Myriam<br />
Keramane<br />
will settle for<br />
noth<strong>in</strong>g less<br />
than perfection<br />
<strong>in</strong> her products.<br />
herself <strong>in</strong>to the role of a hair product designer<br />
<strong>in</strong> 2010. Myriam•K Paris is an umbrella<br />
brand that offers <strong>in</strong>novative haircare services.<br />
In the cosmetics sector, the «Made <strong>in</strong> France»<br />
label is universally appreciated. In Europe<br />
and elsewhere, French brands cont<strong>in</strong>ue to<br />
enjoy a select position. France sells, that´s<br />
for sure. At home and abroad, the threecoloured<br />
flag allows distributors to set their<br />
products apart, and allows retailers to offer a<br />
little bit of the French art of liv<strong>in</strong>g...<br />
Distribution and sale of Myriam•K Paris<br />
products means profit<strong>in</strong>g from the popular<br />
<strong>in</strong>fluence of «Brand France».<br />
AN EFFECTIVE MARKETING MIX<br />
Myriam•K Paris offers <strong>in</strong>novative, high-quality<br />
products, attractive packag<strong>in</strong>g, a variety of<br />
po<strong>in</strong>ts of sale (wholesalers, concept stores,<br />
hairdress<strong>in</strong>g salons, etc.), excellent<br />
communications, easy access to the products<br />
and affordable price categories for each<br />
customer segment. The Myriam•K Paris<br />
Group brands are present on all the<br />
distribution channels and carefully positioned<br />
<strong>in</strong> various, completely complementary niches,<br />
<strong>in</strong> order to satisfy the gamut of demand.<br />
REASONS WHY<br />
Selective, high quality and<br />
complete professional product<br />
range and services<br />
Very high quality products <strong>in</strong><br />
terms of performance & reliability<br />
Products developed to meet<br />
market demands<br />
High-quality active <strong>in</strong>gredients<br />
Constant research and <strong>in</strong>novation<br />
Prestigious French brand<br />
Customer loyalty<br />
Products Made <strong>in</strong> France
MYRIAM•K PARIS<br />
STAR<br />
PRODUCTS<br />
Style, design,<br />
and quality<br />
Made <strong>in</strong> France<br />
with plenty of<br />
savoir-faire.<br />
Lissage Français®<br />
This is a thermoactive<br />
straighten<strong>in</strong>g<br />
treatment enriched<br />
with diamond powder,<br />
lily blossom, hyaluronic<br />
acid, cashmere kerat<strong>in</strong>.<br />
Myriam•K Paris draws<br />
on hair culture and<br />
tradition from across the<br />
cont<strong>in</strong>ents to develop<br />
treatment techniques<br />
that br<strong>in</strong>g the very f<strong>in</strong>est<br />
expertise from around<br />
the world to all women.<br />
As a lead<strong>in</strong>g country<br />
<strong>in</strong> the cosmetics and<br />
luxury sectors, France<br />
deserves a treatment<br />
<strong>in</strong> its own name. It was<br />
high time that a French<br />
brand left its mark and<br />
gave the world a truly<br />
sumptuous Made <strong>in</strong><br />
France product. This<br />
thermo-active tam<strong>in</strong>g<br />
treatment reduces<br />
of <strong>in</strong>gredients are<br />
brought together to<br />
give multidimensional<br />
sh<strong>in</strong>e that adds depth<br />
and richness to your<br />
colour while protect<strong>in</strong>g<br />
and car<strong>in</strong>g for your hair.<br />
This revolutionary deep<br />
treatment relaxes hair<br />
95%. Lissage Français®<br />
guarantees progressive<br />
straighten<strong>in</strong>g for<br />
controlled volume or<br />
an ultra-sleek look.<br />
Controlled volume: this<br />
straighten<strong>in</strong>g treatment<br />
allows reduces hair’s<br />
volume and unappeal<strong>in</strong>g<br />
frizz. For <strong>in</strong>tensely<br />
straightened hair, follow<br />
with 5 m<strong>in</strong>utes of blowdry<strong>in</strong>g.<br />
Or simply leave<br />
excess volume and<br />
restore sh<strong>in</strong>e and<br />
moisture for ease of<br />
styl<strong>in</strong>g. It’s easy to<br />
apply and ensures a<br />
perfect balance between<br />
precious natural<br />
<strong>in</strong>gredients and cutt<strong>in</strong>gedge<br />
hair technology.<br />
The most luxurious<br />
to air-dry after wash<strong>in</strong>g,<br />
for tamed, frizz-free locks.<br />
Ultra-sleek: speciallydesigned<br />
for those who<br />
aren’t easily parted with<br />
their hair straighteners,<br />
this service ensures you<br />
won’t need to pick them<br />
up aga<strong>in</strong> for a good few<br />
months.
TECNO ELETTRA<br />
OUR CLAIM:<br />
TRUTH FROM FACTS<br />
OUR HISTORY:<br />
THE TRADITION OF HANDMADE PRODUCTS<br />
Tecno Elettra was founded <strong>in</strong> 1982, as an<br />
Italian manufacturer with the purpose of<br />
comb<strong>in</strong><strong>in</strong>g the tradition of hand-made products<br />
with large scale <strong>in</strong>dustrial production.<br />
This ambitious objective was achieved over<br />
time, with the drive for constant growth and<br />
development found <strong>in</strong> the determ<strong>in</strong>ation<br />
and desire for cont<strong>in</strong>uous improvement, <strong>in</strong><br />
a right mix of tradition, local culture, <strong>in</strong>novation<br />
research and quality.<br />
ABOUT US<br />
Company Name:<br />
Tecno Elettra Srl<br />
Company Address:<br />
Via Puglie, 10/12<br />
60030 Monsano (AN)<br />
Italy<br />
Tel. +39 0731 60 54 35<br />
Email: <strong>in</strong>fo@tecnoelettra.com<br />
/export@tecnoelettra.com<br />
Website:<br />
www.tecnoelettra.com<br />
Founded <strong>in</strong>:<br />
1982<br />
CEO:<br />
Mr. Gilberto Fava<br />
In the image above,<br />
Gilberto Fava,<br />
Tecno Elettra CEO.<br />
Ma<strong>in</strong> Export<br />
Dest<strong>in</strong>ations:<br />
Europe, Middle East<br />
and Central America<br />
OUR PRESENT:<br />
HANDMADE QUALITY FOR A GLOBAL MARKET<br />
Over time, new models were created with the<br />
help of an <strong>in</strong>creas<strong>in</strong>g amount of technology<br />
comb<strong>in</strong>ed with the attention to the details<br />
characteristic of Italian workmanship and<br />
<strong>in</strong>vestments <strong>in</strong> Research and Development<br />
as well as Quality Control, together with numerous<br />
<strong>in</strong>ternational certifications. All of<br />
this allowed Tecno Elettra to grow and consolidate<br />
its presence <strong>in</strong> several countries.<br />
Today, Tecno Elettra makes available a wide<br />
range of excellence products that have become<br />
renowned <strong>in</strong> the field of professional<br />
hairdryers, and with its 5 Product L<strong>in</strong>es and<br />
a comprehensive customer satisfaction policy,<br />
the company is able to meet the different<br />
needs of the market.
Tecno Elettra<br />
headquarters <strong>in</strong><br />
Monsano, Italy.<br />
OUR APPROACH TO WORK:<br />
THE TRUST WE CREATE<br />
The purpose of Tecno Elettra is to strengthen<br />
and expand its distribution network, focus<strong>in</strong>g<br />
on exclusive distributors/importers.<br />
Over the years, we chose to walk side by<br />
side with our clients and we selected companies<br />
<strong>in</strong>terested <strong>in</strong> long-term relationships<br />
with exclusive agreements. These policies<br />
allowed Tecno Elettra to grow together with<br />
its customers and to make the TE brand a<br />
solid and reliable trademark.<br />
REASONS WHY<br />
More than 35 years of<br />
Italian manufactur<strong>in</strong>g<br />
experience<br />
Exclusively professional<br />
products<br />
Complete production<br />
cha<strong>in</strong> and <strong>in</strong>ternal R&D<br />
International profile<br />
together with <strong>in</strong>novation<br />
and tradition<br />
International quality<br />
certificates<br />
Worldwide presence<br />
Private label services<br />
STAR<br />
PRODUCTS<br />
R.A.M 2.0<br />
Is the Italian Brushless,<br />
the fruit of absolute<br />
<strong>in</strong>novation <strong>in</strong> terms<br />
of be<strong>in</strong>g lightweight and<br />
boast<strong>in</strong>g the perfect<br />
balance of power and<br />
energy consumption.<br />
It features an all-Italian<br />
brushless motor that<br />
weight surpris<strong>in</strong>g little,<br />
together with the <strong>in</strong>ner<br />
air conveyor to reduce<br />
energy consumption<br />
and improve air flow. The<br />
heat<strong>in</strong>g element has six<br />
supports<br />
to enable a uniform<br />
distribution of heat<br />
for near-<strong>in</strong>stantaneous<br />
dry<strong>in</strong>g power.<br />
Boss<br />
A powerhouse<br />
of styl<strong>in</strong>g performance.<br />
Its 2400-2500W<br />
for lightn<strong>in</strong>g-fast<br />
dry<strong>in</strong>g allow unmatched<br />
power and heat.<br />
Advanced features<br />
and premium<br />
components technology<br />
prevent any danger<br />
of overheat<strong>in</strong>g.<br />
All the products<br />
of the 6000 l<strong>in</strong>e are<br />
the most powerful<br />
and best-sell<strong>in</strong>g.
TECNO ELETTRA<br />
Celero<br />
New Product 2020<br />
Tecno Elettra cont<strong>in</strong>ues<br />
with their <strong>in</strong>novations to<br />
benefit the hairdresser,<br />
always with the<br />
utmost respect for<br />
the environment, by<br />
present<strong>in</strong>g at Cosmoprof<br />
2020, a new product<br />
equipped with a<br />
patented accessory<br />
with the capacity to<br />
<strong>in</strong>crease performance<br />
and reduc<strong>in</strong>g energy<br />
consumption.<br />
Therefore, low<br />
consumption and top<br />
performance mean<br />
sav<strong>in</strong>gs for hairdressers.<br />
We are proud to have<br />
created a hair dryer<br />
that is an ally of both<br />
the hairdresser and the<br />
environment.<br />
Celero, which <strong>in</strong> Lat<strong>in</strong><br />
means speed, is a<br />
hairdryer targets the<br />
professional sector<br />
and is equipped with a<br />
patented accessory that<br />
makes it possible to<br />
improve performance.<br />
Its 2200W of power<br />
unleash an energy that<br />
can be channelled to the<br />
centre of the product,<br />
thanks to the patented<br />
application <strong>in</strong> the nozzle.<br />
The air flow is no longer<br />
dispersed like <strong>in</strong> a<br />
traditional nozzle, but<br />
is rather unified and<br />
conveyed toward the<br />
centre, thereby provid<strong>in</strong>g<br />
a more <strong>in</strong>tense blast of<br />
air. This improvement<br />
also made it possible to<br />
lower the wattage of the<br />
product, because the<br />
patented conveyor gives<br />
the impression of hold<strong>in</strong>g<br />
a much more powerful<br />
dryer. All this means<br />
that the hairdresser<br />
spends less time dry<strong>in</strong>g<br />
hair, which adds up to<br />
sav<strong>in</strong>gs <strong>in</strong> terms time<br />
and consumptions:<br />
another reward for both<br />
your wallet and for the<br />
environment.<br />
OUR FOCUS:<br />
CUSTOMIZATION<br />
All Tecno Elettra products can be customized<br />
accord<strong>in</strong>g to the customer’s needs; it is<br />
therefore possible to design and create a<br />
specially made product focus<strong>in</strong>g the attention<br />
on a personalized market<strong>in</strong>g, with the aim<br />
to target the market segment identified by<br />
the Customer. Customization can refer just<br />
to graphics and aesthetics by add<strong>in</strong>g the<br />
customer’s logo on the product, but it can<br />
also <strong>in</strong>volve <strong>in</strong>ner components, <strong>in</strong> order<br />
to satisfy the end user requests. Dur<strong>in</strong>g<br />
the customization process, it is of utmost<br />
importance to remember that the specific<br />
needs of the Customers are the basis on<br />
which a new product is shaped out of an<br />
already exist<strong>in</strong>g one from Tecno Elettra’s<br />
range. This generates a constant <strong>in</strong>teraction<br />
among Tecno Elettra, Customer, market<br />
demands and development of a new brand.
TOGETHAIR<br />
NEW HEAD-SPA<br />
CONCEPT<br />
Togethair® Meet<strong>in</strong>g Nature is the highly specialised<br />
professional hair care l<strong>in</strong>e with a<br />
green soul, featur<strong>in</strong>g effective and sensorial<br />
formulations made from raw materials and<br />
functional <strong>in</strong>gredients of natural orig<strong>in</strong> that<br />
<strong>in</strong>augurates a new HEAD-SPA concept for salons.<br />
“We blend the tradition of Phytotherapy with<br />
the performance of professional hair products<br />
to create extremely effective cosmetics<br />
with a green soul. We comb<strong>in</strong>e passion with<br />
the skills of different people, the person who<br />
launched the idea of the product to the person<br />
who uses it at home or <strong>in</strong> the salon every<br />
day. We want to share the emotions of beauty<br />
and br<strong>in</strong>g people closer to nature, also<br />
through the use of more natural and eco-susta<strong>in</strong>able<br />
products.”<br />
EFFECTIVENESS AND CREATIVITY<br />
Togethair® offers a wide range of products<br />
whose natural, effective and pleasant formulations<br />
meet the needs of Head Spas and<br />
Hair Salons. A complete range for hair salons<br />
offer<strong>in</strong>g specific products for every need,<br />
guarantee<strong>in</strong>g excellent performance and lett<strong>in</strong>g<br />
the salon staff express their creativity.<br />
OUR PRODUCT COLLECTIONS<br />
•O-RANGE HAIR COLOR<br />
•NABE HAIR COLOR<br />
•MEET PURE COLOR<br />
•DEKO LINE<br />
•NEWAVE<br />
•3D BOND THERAPY<br />
•NHC SPA TREATMENTS<br />
•NEW FINISH CONCEPT<br />
ABOUT US<br />
Company Name:<br />
Togethair S.r.l.<br />
Registered office:<br />
Via Cesare Cantu, 1<br />
20123 Milan - Italy<br />
Email: <strong>in</strong>fo@togethair.it<br />
Website:<br />
www.togethair.it<br />
www.naturaliatantum.com<br />
Founded <strong>in</strong>:<br />
2016<br />
Export Manager:<br />
Mr. Paolo Galvani<br />
Sales Manager Italia:<br />
Mr. Maurizio Dalla Chiara<br />
Export Dest<strong>in</strong>ations:<br />
Worldwide<br />
Ma<strong>in</strong> Brands:<br />
Nabe Hair Color, O-Range,<br />
Nhc Spa Treatments, New<br />
F<strong>in</strong>ish Concept
REASONS WHY<br />
Focus on people<br />
100% Made In ltaly<br />
Production cha<strong>in</strong> and site<br />
Internal R&D Departments<br />
GMP certificate<br />
More than 40 years of<br />
experience<br />
Phytotherapy and natural<br />
cosmetics knowledge<br />
MADE IN ITALY EXCELLENCE CONQUERS<br />
THE WORLD<br />
The company is present <strong>in</strong> France, Portugal,<br />
Switzerland, Croatia, Greece, Macedonia, Poland,<br />
Hungary, Lithuania, South Korea, Ch<strong>in</strong>a,<br />
Taiwan, S<strong>in</strong>gapore, Malaysia, Hong Kong, Kuwait,<br />
Saudi Arabia, Russian Federation.<br />
STILL GROWING<br />
Today Togethair® keeps on grow<strong>in</strong>g by becom<strong>in</strong>g<br />
part of Naturalia Tantum, a collector of<br />
excellence made <strong>in</strong> Italy, a reference po<strong>in</strong>t for<br />
natural cosmetics, functional <strong>in</strong>tegration, nutraceuticals,<br />
beauty treatments and wellness<br />
products.<br />
A major <strong>in</strong>ternational player, unique <strong>in</strong> terms<br />
of the size and quality of its offer, committed<br />
to research and <strong>in</strong>novation <strong>in</strong> the sector from<br />
a green perspective.<br />
On this page, hair<br />
fashion imagery and<br />
the production l<strong>in</strong>e.
TOGETHAIR<br />
NHC SPA TREATMENTS<br />
The l<strong>in</strong>e of specific treatments for the health<br />
of hair and scalp. Chamomile, Nettle, Watercress,<br />
Almonds, Hibiscus Flowers, Maidenhair<br />
and Citrus are some of the functional<br />
<strong>in</strong>gredients of this l<strong>in</strong>e made with <strong>in</strong>gredients<br />
of up to 98% natural orig<strong>in</strong>, with no sulphate<br />
surfactants, parabens and m<strong>in</strong>eral oils to ensure<br />
a high level of naturalness.<br />
HAIR FINISH INNOVATION<br />
The F<strong>in</strong>ish<strong>in</strong>g products are enriched with Phytokerat<strong>in</strong>,<br />
a vegetable kerat<strong>in</strong> extracted<br />
from hydrolyzed wheat prote<strong>in</strong>s that replicates<br />
the characteristics of the hair fibre, strengthen<strong>in</strong>g<br />
the cuticles, revitaliz<strong>in</strong>g and restructur<strong>in</strong>g<br />
the hair, preserv<strong>in</strong>g its natural state. Hair<br />
is smoother, easier to comb and to control,<br />
allow<strong>in</strong>g for perfectly def<strong>in</strong>ed styl<strong>in</strong>g. Hair is<br />
thicker, silkier, more volum<strong>in</strong>ous and sh<strong>in</strong>y.<br />
STAR<br />
PRODUCTS<br />
New F<strong>in</strong>ish Concept<br />
Sixteen products with a<br />
base of Phytokerat<strong>in</strong><br />
studied for all phases<br />
of styl<strong>in</strong>g. F<strong>in</strong>ish<strong>in</strong>g <strong>in</strong> a<br />
new natural way.<br />
Nhc Spa Treatments<br />
Thirty-six products<br />
that constitute a<br />
complete l<strong>in</strong>e of<br />
beauty treatments for<br />
hair health and scalp<br />
problems.<br />
Nabè Hair Color<br />
Evenly covers 100%<br />
of grey hair and can<br />
lighten bases up to five<br />
tones. The low ammonia<br />
content reduces sk<strong>in</strong><br />
irritation, burn<strong>in</strong>g,<br />
and keeps redden<strong>in</strong>g<br />
to a m<strong>in</strong>imum.<br />
The formulation is<br />
completely soap free<br />
and does not dehydrate<br />
the hair fibre dur<strong>in</strong>g<br />
process<strong>in</strong>g. Its balanced<br />
formula also features<br />
a pleasant fruity scent.<br />
Available <strong>in</strong> 84 shades.
TOGETHAIR.IT<br />
NABÈ<br />
HAIR<br />
COLOR<br />
T H E C O L O R O F N A T U R E M E E T S B E A U T Y
TRINITY<br />
QUALITY AND A<br />
PASSION FOR PEOPLE<br />
Tr<strong>in</strong>ity haircare f<strong>in</strong>ds its orig<strong>in</strong> <strong>in</strong> Switzerland.<br />
The company is proud to be Swiss and to be<br />
able to show some of the typical features<br />
Switzerland is known for across the world,<br />
such as superior quality products, clean, modern<br />
and functional design and strong focus<br />
on environment, nature and people. With an<br />
<strong>in</strong>ternational team of professionals with their<br />
own specialist skills and experience, the<br />
company tries to <strong>in</strong>corporate its Swiss roots<br />
and Swiss characteristics <strong>in</strong>to every project,<br />
product and activity, from Research and Development<br />
to packag<strong>in</strong>g, through the quality<br />
and functionality of all their products. One of<br />
the ma<strong>in</strong> endeavours of the company is to<br />
represent a complete and consistent Swiss<br />
identity, by be<strong>in</strong>g loyal to its values and pr<strong>in</strong>ciples.<br />
However, it shows the same great respect<br />
for its suppliers’, distributors’, partner<br />
salons’ and customers’ identity, because the<br />
ma<strong>in</strong> focus of this brand is on people.<br />
SWISS IDENTITY<br />
The brand was established <strong>in</strong> 2007 and immediately<br />
achieved resound<strong>in</strong>g success <strong>in</strong><br />
Germany, Austria and Switzerland. Thanks<br />
to the outstand<strong>in</strong>g quality of the product l<strong>in</strong>e<br />
and the company attendance at <strong>in</strong>ternational<br />
conventions and shows, European markets<br />
soon noticed the young and creative haircare<br />
brand.<br />
Started as a Swiss based R&D laboratory, the<br />
company established a 40,000 sqm logistic<br />
location at the latest standard managed with<br />
SAP software <strong>in</strong> the south of Germany. Additionally,<br />
the Market<strong>in</strong>g Department teamed<br />
up with <strong>in</strong>ternational colleagues from Germany<br />
and Holland. This skilful and creative<br />
crew focused on one mission: position<strong>in</strong>g Tr<strong>in</strong>ity<br />
haircare broadly <strong>in</strong> medium and high-end<br />
salons <strong>in</strong> Europe and worldwide. In order to<br />
achieve this, the brand chose a communication<br />
strategy <strong>in</strong> modern social media, but also<br />
ABOUT US<br />
Company Name:<br />
Tr<strong>in</strong>ity haircare AG<br />
Company Address:<br />
Rorschacher Str. 150<br />
9000 St. Gallen<br />
Switzerland<br />
Tel.+41 (0) 71 351 74 - 66<br />
Fax +41 (0) 71 351 74 - 68<br />
Website:<br />
www.tr<strong>in</strong>ity-haircare.com<br />
www.tailorsgroom<strong>in</strong>g.com<br />
President:<br />
Rob<strong>in</strong> Schenke<br />
Ma<strong>in</strong> Brands:<br />
Tr<strong>in</strong>ity haircare – Tailor’s<br />
Groom<strong>in</strong>g<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
Germany, Holland, Belgium,<br />
Greece, France, Russia,<br />
Portugal, Czech Republic,<br />
Slovakia, Slovenia, Serbia<br />
and Austria<br />
Left, President<br />
Rob<strong>in</strong> Schenke.
In this page, Tr<strong>in</strong>ity hairstyl<strong>in</strong>g images and<br />
some events attended by the Company.<br />
REASONS WHY<br />
<strong>in</strong> traditional channels, by sponsor<strong>in</strong>g some<br />
television formats and a number of sports<br />
events and teams. A great achievement for<br />
the development of the brand was the recruitment<br />
of Rob<strong>in</strong> Schenke. At the beg<strong>in</strong>n<strong>in</strong>g the<br />
experienced sales professional took on the<br />
position of Export Manager but quickly moved<br />
to a higher level. He took on the company management,<br />
successfully <strong>in</strong>troduced it <strong>in</strong> more<br />
than 20 countries and made it a well-known<br />
and respected brand <strong>in</strong> the professional haircare<br />
market worldwide. Charity is an utmost<br />
concern for Tr<strong>in</strong>ity, which supports a variety of<br />
projects <strong>in</strong> the fight aga<strong>in</strong>st cancer. The company<br />
is also concerned with environmental<br />
protection, susta<strong>in</strong>ability of all materials and<br />
production processes and the cont<strong>in</strong>ual professional<br />
development of the haircare professionals.<br />
The Tr<strong>in</strong>ity’s European Artistic team<br />
has enhanced the educational expertise of<br />
the brand. This group of hair artists who come<br />
from different European countries is responsible<br />
for the development of trend-sett<strong>in</strong>g collections,<br />
techniques and products, but most<br />
of all the perfect tra<strong>in</strong><strong>in</strong>g for clients <strong>in</strong> all the<br />
markets where the brand is active.<br />
Passionate, <strong>in</strong>dividual,<br />
friendly service<br />
Swiss Quality Products<br />
100% salon exclusive – more<br />
than an empty promise<br />
The colour experts<br />
High profile Research and<br />
Development<br />
Full range of products –<br />
everyth<strong>in</strong>g a salon needs<br />
Appeal<strong>in</strong>g Trend Collections<br />
twice a year<br />
Tr<strong>in</strong>ity Trophy – Challenge for<br />
your creativity
TRINITY<br />
VISION, MISSION & STRATEGY<br />
Tr<strong>in</strong>ity vision is to become one of the lead<strong>in</strong>g<br />
brands <strong>in</strong> today’s professional haircare market,<br />
not <strong>in</strong> terms of size or turnover, but <strong>in</strong> terms<br />
of brand recognition, brand awareness, and<br />
most importantly brand value. The company’s<br />
greatest ambition is to be one of the most wellknown<br />
and respected brands <strong>in</strong> the professional<br />
haircare market worldwide. Tr<strong>in</strong>ity's mission is<br />
to sell and promote 100% Swiss salon exclusive<br />
premium quality products <strong>in</strong> today’s professional<br />
haircare market, with a personal touch and<br />
with a clear focus on education, tra<strong>in</strong><strong>in</strong>g and<br />
support, to foster partner salons’ success<br />
and constant growth. Tr<strong>in</strong>ity strategy is to<br />
create a strong and cooperative network of<br />
suppliers and distributors who understand, live<br />
and foster the Tr<strong>in</strong>ity vision and mission and are<br />
<strong>in</strong> l<strong>in</strong>e with the company policy and values. This<br />
Tr<strong>in</strong>ity global network should promote the Tr<strong>in</strong>ity<br />
brand and distribute its products by support<strong>in</strong>g<br />
partner salons.<br />
STAR<br />
PRODUCTS<br />
VDT Cream Hair Colour<br />
140 shades for <strong>in</strong>tense,<br />
brilliant and long-last<strong>in</strong>g<br />
results with the key<br />
<strong>in</strong>gredient Vibrant Care<br />
Complex with Jojoba oil,<br />
beeswax, pomegranate<br />
core oil, l<strong>in</strong>oleic acid<br />
and the pigment-booster<br />
Pyrazol for perfect<br />
coverage while protect<strong>in</strong>g<br />
hair and scalp.<br />
Tailor’s Clay<br />
Strong hold and matte<br />
f<strong>in</strong>ish for every type of<br />
hair. This unique styl<strong>in</strong>g<br />
tool with bamboo extract<br />
and silica is the one<br />
and only real clay. Its<br />
stunn<strong>in</strong>g creamy texture<br />
gives firm hold, form and<br />
texture. Perfect for short<br />
cuts and for everybody<br />
who likes a natural and<br />
strong look.<br />
One12 multi-action<br />
spray<br />
12 benefits <strong>in</strong> only one<br />
product: nourishes,<br />
detangles, elim<strong>in</strong>ates<br />
frizz, acts anti-static,<br />
protects the colour,<br />
adds volume, seals<br />
cuticles, protects from<br />
environmental stress,<br />
seals ends, reduces<br />
blow-dry<strong>in</strong>g time, h<strong>in</strong>ders<br />
cellular age<strong>in</strong>g and<br />
leaves hair brilliant and<br />
sh<strong>in</strong>y. Conta<strong>in</strong>s a blend<br />
of precious natural Argan<br />
oil, Macadamia oil and<br />
Nyamplung oil.
RAWMANTIC<br />
The latest Trend Collection of TRINITY haircare Fall & W<strong>in</strong>ter 2017/18<br />
TRINITY haircare AG<br />
Rorschacherstrasse 150-152<br />
CH-9000 St. Gallen<br />
Tel. +41 (0) 71 351 74 - 66<br />
office@tr<strong>in</strong>ity-haircare.com<br />
www.tr<strong>in</strong>ity-haircare.com
URBAN<br />
KERATIN FRANCE<br />
FRENCH EXCELLENCE<br />
FOR HAIR<br />
2010, Marseille: URBAN KERATIN beg<strong>in</strong>s.<br />
The bus<strong>in</strong>ess was born of the meet<strong>in</strong>g<br />
between Mélanie Audou<strong>in</strong> and Bernard<br />
Bigiaoui, who decided to comb<strong>in</strong>e their 10<br />
years of experience <strong>in</strong> the world of hairdress<strong>in</strong>g<br />
to develop an unprecedented concept. At that<br />
time, there were many brands market<strong>in</strong>g<br />
Brazilian smooth<strong>in</strong>g treatments, but their<br />
effectiveness was not always guaranteed and<br />
it was difficult to ensure their orig<strong>in</strong>s. More<br />
importantly, many of them were harmful to the<br />
client’s health.<br />
Together Mélanie and Bernard imag<strong>in</strong>ed a<br />
powerful Brazilian smooth<strong>in</strong>g formula that<br />
would be formaldehyde-free.<br />
The Concept: smooth hair while do<strong>in</strong>g no<br />
damage, and even protect<strong>in</strong>g it.<br />
It took long months of research, but they<br />
succeeded <strong>in</strong> develop<strong>in</strong>g an orig<strong>in</strong>al formula<br />
based on kerat<strong>in</strong> and am<strong>in</strong>o acids that could<br />
smooth and repair hair deep down with a<br />
prolonged effect.<br />
This revolutionary smooth<strong>in</strong>g formula worked<br />
on all types of hair, reduc<strong>in</strong>g curls up to 90%<br />
for 3 to 5 months. Obviously it met with<br />
immediate success, both <strong>in</strong> France and<br />
abroad, and cont<strong>in</strong>ues to be their best-seller<br />
even today.<br />
Thanks to this <strong>in</strong>novation, URBAN KERATIN is<br />
rapidly becom<strong>in</strong>g a po<strong>in</strong>t of reference for<br />
kerat<strong>in</strong> products.<br />
ABOUT US<br />
Company Name:<br />
Urban Kerat<strong>in</strong> France<br />
Company Address:<br />
15, Boulevard de St Loup<br />
13010 MARSEILLE, France<br />
Website:<br />
www.urbankerat<strong>in</strong>.fr<br />
Founded <strong>in</strong>:<br />
2010<br />
CEO:<br />
Mélanie Audou<strong>in</strong> & Bernard Bigiaoui<br />
Number of Employees:<br />
Around 20<br />
Activity:<br />
Design, Manufacture and Market<strong>in</strong>g<br />
of Hair Products<br />
The brand now boasts a strong distribution<br />
network <strong>in</strong> France, count<strong>in</strong>g more than 350<br />
po<strong>in</strong>ts of sale, and stands out as the leader<br />
<strong>in</strong> Brazilian smooth<strong>in</strong>g. The company has<br />
cont<strong>in</strong>ued to grow, but always on a human<br />
scale, with about twenty employees.<br />
Today it is still loyal to its mission of develop<strong>in</strong>g<br />
products that guarantee technology, passion<br />
and <strong>in</strong>genuity.
Diamonds are your hair's<br />
best friend, too!<br />
REVOLUTIONARY PRODUCTS<br />
The strength of URBAN KERATIN lies <strong>in</strong> their<br />
ability to offer <strong>in</strong>novative and up-to-date<br />
products. S<strong>in</strong>ce 2010, 10 new ranges have<br />
been launched. For the most part, they<br />
comb<strong>in</strong>e kerat<strong>in</strong> and diamond powder for the<br />
utmost sh<strong>in</strong>e and effectiveness.<br />
The selected <strong>in</strong>gredients are of the highest<br />
quality and have <strong>in</strong>spired the development of<br />
exclusive formulas <strong>in</strong> the company’s<br />
laboratories.<br />
Ammonia-free oxydiz<strong>in</strong>g colour, colour remover,<br />
and the styl<strong>in</strong>g range all guarantee immediate<br />
and brilliant results. As there are different<br />
hair types, URBAN KERATIN offers specific<br />
ranges for each one, with a view to reach<strong>in</strong>g<br />
as many clients as possible.<br />
This is why today it is a must-have brand for<br />
salon professionals.<br />
REASONS WHY<br />
Leader <strong>in</strong> Brazilian smooth<strong>in</strong>g<br />
Permanent hair color<br />
with no ammonia<br />
French quality<br />
Revolutionary products<br />
A wide variety of products<br />
A strong <strong>in</strong>ternational presence<br />
100% <strong>in</strong>tegrated<br />
production cha<strong>in</strong><br />
Loyal digital community<br />
FRENCH SAVOIR-FAIRE<br />
URBAN KERATIN products are developed with<br />
the utmost respect for European standards.<br />
French quality is found <strong>in</strong> the deep and last<strong>in</strong>g<br />
care offered by each and every range. This<br />
know-how also resulted <strong>in</strong> the BLONDE<br />
and BRUNE FROM ST TROPEZ ranges, which<br />
boosted the glamorous image of this French<br />
brand worldwide.<br />
The brand pays particular attention to quality<br />
control. Indeed, the company owns their own<br />
fill<strong>in</strong>g unit near Lyon and manage all their<br />
own logistics.<br />
Thanks to the implementation of this 100%<br />
<strong>in</strong>tegrated production l<strong>in</strong>e, URBAN KERATIN is<br />
able to provide their clients with deliveries <strong>in</strong><br />
record time. Education and coach<strong>in</strong>g are also<br />
a priority. Technical tra<strong>in</strong><strong>in</strong>g is offered regularly<br />
to guide hairdressers <strong>in</strong> offer<strong>in</strong>g their clients<br />
the best salon care possible.
URBAN KERATIN FRANCE<br />
AN INTERNATIONAL PRESENCE<br />
Last September, dur<strong>in</strong>g the MCB PARIS,<br />
URBAN KERATIN organised its first<br />
hairdress<strong>in</strong>g show, aptly entitled URBAN<br />
JUNGLE. The event, which brought together<br />
over 200 hairdressers and distributors from<br />
around the world, was orchestrated by Bob<br />
Jeffy, the brand’s hairdresser-ambassador.<br />
The hairstyles presented were <strong>in</strong>spired by the<br />
most beautiful exotic birds, from p<strong>in</strong>k<br />
flam<strong>in</strong>gos to royal peacocks. They reflected<br />
the diversity and richness of the world, a nod<br />
to all distributors around the globe.<br />
This is more relevant today than ever, because<br />
URBAN KERATIN is now present <strong>in</strong> more than<br />
25 countries, with a strong presence <strong>in</strong><br />
Europe, North America and the Middle East.<br />
In Canada, hundreds of salons use URBAN<br />
KERATIN, while they count 400 hair salons <strong>in</strong><br />
STAR PRODUCTS<br />
Urban Diamant<br />
Diamond powder jo<strong>in</strong>s<br />
forces with kerat<strong>in</strong><br />
to br<strong>in</strong>g brightness,<br />
softness, sh<strong>in</strong>e, and<br />
radiance to hair. The<br />
shampoo, conditioner,<br />
and creamy care of this<br />
luxury range make them<br />
the best anti-age<strong>in</strong>g<br />
allies for your hair,<br />
allow<strong>in</strong>g natural<br />
restructur<strong>in</strong>g.<br />
Urban Color<br />
An oxidation colour<strong>in</strong>g<br />
with no ammonia,<br />
comb<strong>in</strong>ed with the<br />
stimulat<strong>in</strong>g action of<br />
a new anti-age<strong>in</strong>g care<br />
technology 3.0:<br />
Lebanon. This success is the result of a<br />
long-term plan, <strong>in</strong>clud<strong>in</strong>g participation <strong>in</strong><br />
many trade shows around the world, like<br />
COSMOPROF and BEAUTY WORLD, every year.<br />
DIGITAL POWER<br />
URBAN KERATIN understands that it is<br />
essential to place their stakes on social<br />
networks. Today it has a strong community of<br />
more than 75,000 subscribers worldwide.<br />
In this way, the brand creates a connection<br />
with Internet users by offer<strong>in</strong>g them targeted<br />
professional advice. They discover URBAN<br />
KERATIN products <strong>in</strong> a fun and <strong>in</strong>teractive way<br />
through videos, tutorials, contests. These<br />
weekly meet<strong>in</strong>gs help to build community<br />
loyalty and <strong>in</strong>troduce the brand to as many<br />
people as possible.<br />
URBAN KERATIN has managed to create a<br />
relationship of trust with both professionals<br />
and the general public alike.<br />
hyaluronic acid, kerat<strong>in</strong>,<br />
and diamond powder.<br />
The result: perfect<br />
grey coverage, extreme<br />
brilliance, long-last<strong>in</strong>g<br />
hydration, and<br />
rejuvenated hair.<br />
Kerat<strong>in</strong> Extreme Mask<br />
Here’s a real must-have.<br />
Its composition<br />
with bio-molecules<br />
of kerat<strong>in</strong> and wheat<br />
prote<strong>in</strong> penetrates<br />
and reconstructs<br />
the structure of<br />
damaged hair from the<br />
<strong>in</strong>side, while nourish<strong>in</strong>g<br />
and moisturis<strong>in</strong>g it.<br />
It leaves hair sh<strong>in</strong>y,<br />
soft, and easy to comb<br />
for 3 to 4 weeks.<br />
Argan Kerat<strong>in</strong> Serum<br />
Thanks to its unique<br />
formula enriched with<br />
argan oil, jojoba oil<br />
and kerat<strong>in</strong>, this serum<br />
moisturises, treats and<br />
prevents the age<strong>in</strong>g<br />
of all types of hair.<br />
It also enhances<br />
sh<strong>in</strong>e, suppleness and<br />
smoothness of the hair.<br />
Its effectiveness is<br />
thermo-active: <strong>in</strong> other<br />
words, is re<strong>in</strong>forced<br />
under the effect of<br />
heat while protect<strong>in</strong>g<br />
the hair from irons<br />
and driers. This serum<br />
also elim<strong>in</strong>ates frizz<br />
and split ends.
VEZZOSI<br />
OUR PASSION<br />
IS MADE IN ITALY<br />
For more than 40 years, we have been design<strong>in</strong>g<br />
and construct<strong>in</strong>g salons for hairdressers<br />
and for over 40 years clients have been<br />
consult<strong>in</strong>g Vezzosi, trust<strong>in</strong>g <strong>in</strong> this company's<br />
quality, service, <strong>in</strong>novation, and creativity.<br />
The cont<strong>in</strong>uous search for new l<strong>in</strong>es, new<br />
materials, and new trends gives rise to the<br />
creation of forms that are always on trends<br />
and items that are more than just tools of the<br />
trade, but evolve to become true objects of<br />
design.<br />
From alum<strong>in</strong>ium to steel, via glass and wood<br />
or Plexiglass®, noth<strong>in</strong>g is left to chance, but<br />
is rather the fruit of <strong>in</strong>-depth analyses not only<br />
<strong>in</strong> the world of hairdress<strong>in</strong>g, but <strong>in</strong> numerous<br />
market sectors and <strong>in</strong> any sett<strong>in</strong>g or situation<br />
that may be a source of <strong>in</strong>spiration for a new<br />
creation.<br />
In the Vezzosi scale of values, product quality<br />
and client satisfaction are at the same level<br />
as creativity – all of which can be considered<br />
requisites for the success of any bus<strong>in</strong>ess.<br />
Each product that exits the factory bears a<br />
hallmark that certifies that it orig<strong>in</strong>ated and<br />
was produced <strong>in</strong> Italy. In a historic moment<br />
when an exasperat<strong>in</strong>g search for low prices<br />
is flood<strong>in</strong>g the market with poor quality products,<br />
Vezzosi’s mission is to ma<strong>in</strong>ta<strong>in</strong> superior<br />
standards.<br />
These standards are ma<strong>in</strong>ta<strong>in</strong>ed <strong>in</strong> services<br />
ABOUT US<br />
Company Name:<br />
Vezzosi srl<br />
Company Address:<br />
Via Martiri della Romania 9<br />
42020 Alb<strong>in</strong>ea (RE) - Italy<br />
E-mail: Info@vezzosiarredamenti.com<br />
Website:<br />
www.vezzosiarredamenti.com<br />
Export Manager:<br />
Mr. Daniele Braglia<br />
Ma<strong>in</strong> Brands:<br />
Vezzosi<br />
Number of employees:<br />
20<br />
Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />
Europe-Russia- Arab Emirates -<br />
United States - Italy<br />
offered to clients as well: a design office that<br />
is always available for 3D render<strong>in</strong>gs that,<br />
thanks to the use of cutt<strong>in</strong>g-edge technological<br />
<strong>in</strong>novations <strong>in</strong> the IT field, make it possible<br />
to create draw<strong>in</strong>gs similar to photographs;<br />
a team of experts capable of visit<strong>in</strong>g salons<br />
to take measurements on site and mak<strong>in</strong>g<br />
<strong>in</strong>itial suggestions for furnish<strong>in</strong>g; a team of<br />
specialised <strong>in</strong>stallers to set up the salon; a<br />
commercial office organised to ma<strong>in</strong>ta<strong>in</strong> contacts<br />
worldwide; a distribution network capable<br />
of effectively cover<strong>in</strong>g the territory. All <strong>in</strong>
Italian design and<br />
an elegant flair for<br />
contemporary yet classic<br />
looks and materials like<br />
wood, iron, and marble for<br />
a functional nad beautiful<br />
salon space.<br />
REASONS WHY<br />
all, professionals who entrusts Vezzosi with<br />
their salon design is accompanied from the<br />
beg<strong>in</strong>n<strong>in</strong>g to the end, from the decision to renovate<br />
to the <strong>in</strong>auguration of the new space.<br />
INTERNATIONAL STRATEGY<br />
Vezzosi can be found on markets worldwide,<br />
from Italy and throughout Europe, Russia and<br />
the Arab Emirates, and the United States. They<br />
can also be found at lead<strong>in</strong>g trade fairs, like Cosmoprof<br />
Bologna, MCB <strong>in</strong> Paris, and the Lyons<br />
fair. As of today markets for potential further expansion<br />
– to be consolidated together with top<br />
distributors – <strong>in</strong>clude: England, Portugal, Spa<strong>in</strong>,<br />
Germany, Russia, and the Arab Emirates.<br />
Cont<strong>in</strong>uous search for new l<strong>in</strong>es<br />
and materials<br />
Italian design and production<br />
In-house technical offices<br />
with architects specialised<br />
<strong>in</strong> salon design<br />
Customised projects<br />
Sales office that ma<strong>in</strong>ta<strong>in</strong>s<br />
contacts worldwide<br />
Distribution network that<br />
effectively covers the territory<br />
2020 PRODUCT LAUNCHES<br />
The two top l<strong>in</strong>es for 2020:<br />
ALLURE: an elegant l<strong>in</strong>e that marks the comeback<br />
of the marble effect: a chic, precious,<br />
and timeless material used both at the wash<strong>in</strong>g<br />
stations and <strong>in</strong> the armchairs, comb<strong>in</strong>ed with<br />
the upholstery that, <strong>in</strong> most work stations and
VEZZOSI<br />
1<br />
For more than 30 years<br />
clients have been rely<strong>in</strong>g<br />
on Vezzosi, certa<strong>in</strong><br />
to f<strong>in</strong>d the quality,<br />
service, <strong>in</strong>novation, and<br />
creativity they desire.<br />
furniture, is comb<strong>in</strong>ed with wood and lam<strong>in</strong>ates.<br />
Vezzosi has succeeded <strong>in</strong> breath<strong>in</strong>g new life <strong>in</strong>to<br />
the marble effect, seek<strong>in</strong>g to use it creatively,<br />
but never compromis<strong>in</strong>g its classic elegance. In<br />
this way it has become the new protagonist <strong>in</strong><br />
2020 furnish<strong>in</strong>g and design trends.<br />
The dom<strong>in</strong>ant shape of this l<strong>in</strong>e is the arc, which<br />
can be found <strong>in</strong> every object of the l<strong>in</strong>e.<br />
IRON: to offset the Allure l<strong>in</strong>e, Vezzosi will launch<br />
a new l<strong>in</strong>e expected to mark the rebirth of <strong>in</strong>dustrial<br />
style. The Iron l<strong>in</strong>e features clean l<strong>in</strong>ear<br />
forms, with the warmth and vary<strong>in</strong>g shades of<br />
wood gra<strong>in</strong> contrast<strong>in</strong>g with iron, which is <strong>in</strong>stead<br />
cold and m<strong>in</strong>imalist, to create a perfect comb<strong>in</strong>ation<br />
between modern and v<strong>in</strong>tage style.<br />
4<br />
5<br />
2<br />
STAR<br />
PRODUCTS<br />
1. ALLURE armchair, created with the l<strong>in</strong>e’’s<br />
signature arc, ergonomic, padded with vertical<br />
seams, embellished with a faux marble <strong>in</strong>sert that<br />
evokes the charm of classic and elegant taste.<br />
2. ALLURE shampoo station, recall<strong>in</strong>g the arc<br />
shape of its match<strong>in</strong>g armchair. Padded, with<br />
vertical seams, embellished with a faux marble<br />
<strong>in</strong>sert. An ergonomic shampoo station that<br />
embraces the client, available <strong>in</strong> three versions:<br />
basic, relax with electrically adjustable leg support,<br />
and the version with lymphatic dra<strong>in</strong>age massage<br />
with cont<strong>in</strong>uous variation <strong>in</strong> air flow.<br />
3. ALLURE work station created <strong>in</strong> lam<strong>in</strong>ate<br />
with faux-marble <strong>in</strong>serts. Soft l<strong>in</strong>es that recall<br />
an arc and perfectly complement the shampoo<br />
station and armchair. This work station is<br />
embellished by a roundish trunk that has the dual<br />
function of foot rest and storage compartment.<br />
4. IRON l<strong>in</strong>e armchair <strong>in</strong> iron and metal mesh<br />
with both seat and back padded. Square-shaped<br />
armchair with clean and l<strong>in</strong>ear design that fits<br />
perfectly <strong>in</strong>to an <strong>in</strong>dustrial style decor. The base<br />
of the armchair is unusual, with a four-footed<br />
<strong>in</strong>novative form, always <strong>in</strong> iron.<br />
5. IRON l<strong>in</strong>e shampoo station <strong>in</strong> iron and metal<br />
mesh with both seat and back padded. Squared<br />
and clean l<strong>in</strong>e, <strong>in</strong>dustrial style. Square bas<strong>in</strong>.<br />
A shampoo station available <strong>in</strong> three versions:<br />
basic, relax with electrically adjustable leg support,<br />
and the version with lymphatic dra<strong>in</strong>age massage<br />
with cont<strong>in</strong>uous variation <strong>in</strong> air flow.<br />
3
adv by<br />
ALLURE<br />
Vezzosi’s New Collection<br />
www.vezzosiarredamenti.com
WAHL<br />
PROFESSIONAL<br />
PROFESSIONAL GROOMING<br />
WITH A LEADING VISION<br />
S<strong>in</strong>ce 1919, with the <strong>in</strong>vention of the first<br />
practical electric hair clipper, Wahl Clipper<br />
Corporation has been the leader <strong>in</strong> the<br />
professional and home groom<strong>in</strong>g category. Today,<br />
with over 2,500 employees worldwide, they are<br />
proud to carry forward the tradition of <strong>in</strong>novation<br />
and superior customer service that was created<br />
by Leo J. Wahl. While Wahl has changed over<br />
the years, it has also stayed the same. Wahl is<br />
still headquartered <strong>in</strong> Sterl<strong>in</strong>g, Ill<strong>in</strong>ois, USA.<br />
Today Wahl products are sold <strong>in</strong> approximately<br />
176 countries worldwide with eight global<br />
manufactur<strong>in</strong>g facilities as well as 25 sales<br />
offices. Products rema<strong>in</strong> the global standard for<br />
<strong>in</strong>tegrity, value and efficiency. At Wahl, they are<br />
proud of their heritage of excellence as well as<br />
their remarkable list of ground-break<strong>in</strong>g<br />
<strong>in</strong>novations for the present and future for the<br />
global market. Wahl founder Leo Wahl (left<br />
image) first took his <strong>in</strong>spiration as a high school<br />
student work<strong>in</strong>g for his uncle who manufactured<br />
electric massagers.<br />
CELEBRATING 100 YEARS IN 2019<br />
Leo would travel to local barbershops and<br />
noticed a real need miss<strong>in</strong>g, an electric motor<br />
powered clipper. He perfected this while study<strong>in</strong>g<br />
at the University of Ill<strong>in</strong>ois and filed for his first<br />
patent <strong>in</strong> 1919. S<strong>in</strong>ce then, Wahl Clipper has<br />
cont<strong>in</strong>ued to expand and <strong>in</strong>novate, all with the<br />
professional artist <strong>in</strong> m<strong>in</strong>d.<br />
The company sets its sights on Lead<strong>in</strong>g with<br />
ABOUT US<br />
Company Name:<br />
Wahl Clipper<br />
Corporation<br />
Company Address:<br />
2900 N Locust St. Sterl<strong>in</strong>g,<br />
IL 61081 - USA<br />
Tel. 1-800-776-9245<br />
E-mail: wahlpro@gmail.com<br />
Website:<br />
www.wahlpro.com<br />
Founded <strong>in</strong>:<br />
1919<br />
President/CEO:<br />
Greg Wahl<br />
Number of Employees:<br />
1100+ (domestically)<br />
Ma<strong>in</strong> Brands:<br />
Wahl, 5-Star, Sterl<strong>in</strong>g<br />
From left to right: Kev<strong>in</strong> Wahl, Phil Wahl, Lance Wahl,<br />
Dan Wahl, Brian Wahl, Mike Wahl.<br />
Vision, a new philosophy for the 21st Century.<br />
"To ma<strong>in</strong>ta<strong>in</strong> our leadership position,” - said<br />
Wahl Clipper Corporation President/CEO Wahl,<br />
“<strong>in</strong> the personal care categories we serve, we<br />
must have vision. Vision to cont<strong>in</strong>ually improve<br />
our exist<strong>in</strong>g products. Vision to br<strong>in</strong>g new<br />
products to market which meet the wants and<br />
needs of consumers. Vision to stay <strong>in</strong>novative
and ahead of our competitors, and vision to<br />
support our customers, the retailers, with sales<br />
and market<strong>in</strong>g programs that make it easy, fun<br />
and profitable for them to sell more Wahl<br />
products. Lead<strong>in</strong>g with Vision means constantly<br />
be<strong>in</strong>g alert to new opportunities. By shar<strong>in</strong>g<br />
the vision, we can make tomorrow absolutely<br />
extraord<strong>in</strong>ary."<br />
As we head <strong>in</strong>to the future, Wahl Clipper is<br />
proud to celebrate its 100 year anniversary <strong>in</strong><br />
2019. The company has big plans for new<br />
products, advertisements, and packag<strong>in</strong>g.<br />
More importantly, Wahl plans to celebrate<br />
with their hard-work<strong>in</strong>g staff and community<br />
to show their appreciation for years and years<br />
of dedicated service and support. The company<br />
looks forward to new leadership with the 4th<br />
generation of the Wahl family (pictured on the<br />
left) and cont<strong>in</strong>ued success.<br />
REASONS WHY<br />
#1 sell<strong>in</strong>g clipper company<br />
<strong>in</strong> the world<br />
Professional products are<br />
made <strong>in</strong> the USA <strong>in</strong> Sterl<strong>in</strong>g, IL<br />
They take pride <strong>in</strong> produc<strong>in</strong>g<br />
high quality tools for the busy<br />
barber and stylist<br />
Top notch customer service and<br />
repair staff located <strong>in</strong> Sterl<strong>in</strong>g, IL<br />
Inventors of the first<br />
electromagnetic motor clippers<br />
99+ years of excellence<br />
<strong>in</strong> the professional <strong>in</strong>dustry<br />
Leaders <strong>in</strong> <strong>in</strong>novation <strong>in</strong> the<br />
barber <strong>in</strong>dustry<br />
Only manufacturer of<br />
professional shavers <strong>in</strong> the USA<br />
Family owned company with<br />
4 generations of leadership<br />
STAR<br />
PRODUCTS<br />
Black Peanut<br />
The Wahl Black Peanut is<br />
our number one sell<strong>in</strong>g<br />
professional trimmer <strong>in</strong> the<br />
USA. This lightweight unit<br />
comes with a detachable<br />
blade for easy clean<strong>in</strong>g<br />
and ma<strong>in</strong>tenance. The<br />
Wahl Black Peanut is a<br />
compact, rotary motor<br />
powered tool that is<br />
versatile and can be used<br />
as both a clipper and a<br />
trimmer. It also is a great<br />
beard trimmer!<br />
Cordless Magic Clip<br />
The 5-Star Cordless Magic<br />
Clip is designed to deliver<br />
the sharp performance<br />
that experts demand with<br />
the freedom of a cordless<br />
clipper. The magic is <strong>in</strong><br />
the blades! The Cordless<br />
Magic Clip features a high<br />
precision stagger-tooth<br />
2161 blade with crunch<br />
technology. This cordless<br />
tool offers superior speed<br />
and ease of use,<br />
a convenient taper lever for<br />
easy fad<strong>in</strong>g and blend<strong>in</strong>g,<br />
and a lithium ion battery for<br />
a 90+ m<strong>in</strong>ute run time per<br />
charge. It also has a cord/<br />
cordless cutt<strong>in</strong>g capability.<br />
5 Star Shaver<br />
More than just a shaver,<br />
this f<strong>in</strong>ish<strong>in</strong>g tool offers<br />
an appeal<strong>in</strong>g aesthetic<br />
<strong>in</strong> addition to top-notch<br />
precision. It comes with<br />
a rechargeable battery<br />
that can keep the rotary<br />
motor runn<strong>in</strong>g at full speed<br />
for up to 60 m<strong>in</strong>utes per<br />
charge. With hypoallergenic<br />
gold foil, even the most<br />
sensitive sk<strong>in</strong> will be free of<br />
razor bumps, <strong>in</strong>grown hairs,<br />
or sk<strong>in</strong> irritation.
YANGUAS<br />
PROFESSIONAL<br />
KINDNESS & SIMPLICITY:<br />
NON-AGGRESSIVE INNOVATION<br />
Yanguas Cosmetics is a Spanish company<br />
specialized <strong>in</strong> manufactur<strong>in</strong>g and sell<strong>in</strong>g<br />
cosmetics products s<strong>in</strong>ce 1994. It success is<br />
the success of the professional, and therefore<br />
the company makes a careful selection<br />
of the active pr<strong>in</strong>ciples of each formula<br />
achiev<strong>in</strong>g <strong>in</strong>novative and non-aggressive<br />
formulas protect<strong>in</strong>g hair health as much<br />
as possible. The Quality and Safety of all<br />
products has allowed Yanguas to obta<strong>in</strong> ISO<br />
9001 quality certificates and ISO 22716 good<br />
manufactur<strong>in</strong>g practices <strong>in</strong> order to comply<br />
with <strong>in</strong>ternational regulations.<br />
The company has a specialized Professional<br />
Team with dedicated to develop<strong>in</strong>g its national<br />
and <strong>in</strong>ternational growth.<br />
Yanguas’s policy of K<strong>in</strong>dness and Simplicity<br />
allows it to ma<strong>in</strong>ta<strong>in</strong> a relationship of trust<br />
and last<strong>in</strong>g with its customers, always<br />
be<strong>in</strong>g available to answer any questions or<br />
ABOUT US<br />
Company Name:<br />
Yanguas<br />
Professional<br />
Company Address:<br />
Poligono Industrial Las<br />
Labradas, Calle Castilla<br />
Leon 13 - 7, 31.500 Tudela<br />
Navarra, Spa<strong>in</strong><br />
(+34) 948 410 308 /<br />
680 175 502<br />
Emails:<br />
Anabelen@yanguas.net /<br />
export@yanguas.net<br />
Website:<br />
www.yanguasprofessional.com<br />
www.yanguashygienic.com<br />
Founded:<br />
1994<br />
Management Contacts:<br />
Ana Belen Gracia<br />
Direccion Comercial<br />
anabelen@yanguas.net<br />
Angel Magallon Gerencia<br />
angel@yanguas.net<br />
Number of Employees:<br />
20<br />
Ma<strong>in</strong> Brands:<br />
Yanguas Attraxtion,<br />
Blussy, Only One,<br />
Hidracolor, Attraxtion,<br />
Yannanya, Yanguas<br />
Hygienic<br />
Ma<strong>in</strong> Export Markets:<br />
Portugal, Poland,<br />
Belgium, Peru, Puerto<br />
Rico, Dom<strong>in</strong>ican<br />
Republic, Lebanon,<br />
Jordan<br />
Target Markets:<br />
Italy, Germany, France
The Quality and Safety of all<br />
Yanguas products has enabled<br />
it to obta<strong>in</strong> ISO 9001 quality<br />
certificates and ISO 22716<br />
good manufactur<strong>in</strong>g practices.<br />
REASONS WHY<br />
Experience <strong>in</strong> the sector of more<br />
than 25 years<br />
Competitive price-quality ratio<br />
Excellence <strong>in</strong> <strong>in</strong>novation<br />
Wide product catalogue<br />
Cont<strong>in</strong>uous tra<strong>in</strong><strong>in</strong>g of<br />
commercial teams<br />
International presence<br />
Strategic Alliances<br />
queries that may arise. Work<strong>in</strong>g day by day<br />
<strong>in</strong> the Innovation and Development of new<br />
products, prestigious associations have<br />
rewarded its work with bus<strong>in</strong>ess recognitions<br />
European Award for Bus<strong>in</strong>ess Management<br />
and Innovation, August 2018 and Gold Medal<br />
for the Bus<strong>in</strong>ess Trajectory <strong>in</strong> the World of<br />
Image, February 2017 .<br />
Yanguas also specialises <strong>in</strong> the manufacture<br />
and commercialization of hygiene and<br />
dis<strong>in</strong>fection products <strong>in</strong> the sanitary and<br />
health field.
YANGUAS<br />
PROFESSIONAL<br />
Yanguas’s policy of K<strong>in</strong>dness and<br />
Simplicity allows it to ma<strong>in</strong>ta<strong>in</strong> a<br />
relationship of trust and last<strong>in</strong>g<br />
with its customers, always be<strong>in</strong>g<br />
available to answer any questions<br />
or queries that may arise.<br />
STAR<br />
PRODUCTS<br />
Permanent Hair<br />
Cream Colour<br />
Vegan cream colour<strong>in</strong>g<br />
with 100% grey hair<br />
coverage. Enriched<br />
with Argan Oil and<br />
macadamia.<br />
Only One Vegan<br />
Treatment<br />
Intensive treatment<br />
with 100% natural<br />
<strong>in</strong>gredients. It’s highly<br />
repair<strong>in</strong>g formula is<br />
rich <strong>in</strong> oils, Kerat<strong>in</strong>e,<br />
hyaluronic acid,<br />
vegetable prote<strong>in</strong>s and<br />
vitam<strong>in</strong> E.<br />
Hairloss Treatment<br />
Anti-hair loss treatment<br />
based on the latest<br />
epigenetics studies that<br />
strengthens hair and<br />
helps stop hair loss,<br />
improv<strong>in</strong>g its synthesis<br />
and vitality.
102<br />
COUNTRIES WE DO<br />
BUSINESS WITH<br />
DOMESTIC SALES<br />
33+ MANAGERS<br />
THE WORLD’S LARGEST<br />
OUR HAIRCARE PORTFOLIO<br />
THE KIRSCHNER GROUP<br />
28328 Constellation Road<br />
Valencia, CA CA 91355, USA<br />
<strong>in</strong>tlsupport@kirschnergroup.com<br />
www.kirschnergroup.com<br />
+1-661-257-6260
INTERNATIONAL SALES<br />
YEARS OF<br />
25+<br />
REPRESENTATIVES<br />
EXPERIENCE<br />
35+<br />
BEAUTY SALES ORGANIZATION<br />
WHO WE ARE<br />
The Kirschner Group, Inc. is a professional<br />
sales organization with over 35 years of<br />
experience grow<strong>in</strong>g America’s lead<strong>in</strong>g,<br />
professional beauty brands.<br />
We are the only sales organization <strong>in</strong> the<br />
professional beauty <strong>in</strong>dustry to service<br />
all 50 states, Canada, and the entire<br />
<strong>in</strong>ternational marketplace with strategically<br />
placed Reps cover<strong>in</strong>g all cont<strong>in</strong>ents.<br />
WHAT WE DO<br />
The Kirschner Group, Inc. connects our brands to the right<br />
<strong>in</strong>ternational distributor and retailer, then manages the bus<strong>in</strong>ess<br />
relationship on a day-to-day basis, to ensure our customers<br />
are gett<strong>in</strong>g the right support they need for brand growth.<br />
WHERE WE SELL<br />
Hair / Nail / Esthetic Professional Distributors I Ethnic Distributors<br />
Barber Distributors I Cha<strong>in</strong> Salons I Prestige / Department Stores<br />
Beauty Retailers I E-Commerce I TV Shopp<strong>in</strong>g Network<br />
OUR SKIN AND BEAUTY PORTFOLIO<br />
The Kirschner Group, Inc.<br />
tkg.beauty
THE MOST IMPORTANT BEAUTY<br />
TRADE SHOW IN THE WORLD,<br />
DEDICATED TO ALL SECTORS<br />
OF THE BEAUTY INDUSTRY<br />
COSMOPROF.COM<br />
BOLOGNA, ITALY<br />
FAIR DISTRICT<br />
10 – 13 MARCH 2022<br />
11 – 14 MARCH 2022<br />
ORGANIZED BY<br />
BolognaFiere Cosmoprof S.p.a.<br />
Milan, Italy<br />
P +39 02 796 420<br />
F +39 02 795 036<br />
<strong>in</strong>fo@cosmoprof.it<br />
COMPANY OF IN PARTNERSHIP WITH WITH THE SUPPORT OF<br />
A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK