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OF THE <strong>BEST</strong><br />






ESTETICA<strong>EXPORT</strong>.COM<br />

A new digital way to enhance<br />

<strong>in</strong>ternational bus<strong>in</strong>ess is<br />

now available!<br />

An editorial and digital<br />

service support<strong>in</strong>g hair & beauty<br />

product manufacturers enter<strong>in</strong>g<br />

new <strong>in</strong>ternational markets.<br />



BE PART OF IT:<br />


Paolo Maggi<br />

Editor <strong>in</strong> Chief<br />

EsteticaExport.com<br />

While Beauty Trade Fairs are poised to resume their role at the forefront<br />

of our <strong>in</strong>dustry, onl<strong>in</strong>e support has become more paramount to bus<strong>in</strong>ess<br />

success than ever before.<br />

After a long, dreary period devoid of trade fair and exhibitions, the<br />

<strong>in</strong>ternational beauty <strong>in</strong>dustry is already savour<strong>in</strong>g the prospect of<br />

meet<strong>in</strong>g aga<strong>in</strong> <strong>in</strong> person, as several of the major Beauty Trade Fairs<br />

around the world are ever more determ<strong>in</strong>ed to open their doors to an<br />

eager public. From the end of August, the schedule of events is gett<strong>in</strong>g<br />

busy, with many trade fairs confirmed: Cosmoprof North America Las<br />

Vegas, MCB Paris, Salon International London, OnBeauty by Cosmoprof<br />

Bologna, America’s Beauty Show (Chicago) Beautyworld Middle East<br />

Dubai, Beautyistanbul, to name but a handful of the ma<strong>in</strong> players.<br />

These events will look different to their pre-pandemic image, as safety<br />

protocols and travel limitations still have to be taken <strong>in</strong>to consideration. However, this represents a great<br />

improvement for an <strong>in</strong>ternational beauty bus<strong>in</strong>ess that has suffered so much over the past 18 months.<br />

While the whole hair and beauty <strong>in</strong>dustry is impatiently await<strong>in</strong>g a return to meet<strong>in</strong>g <strong>in</strong> person, we feel the need<br />

to aga<strong>in</strong> underl<strong>in</strong>e the role that onl<strong>in</strong>e communications have played throughout this difficult period. Many<br />

companies have learned to use the onl<strong>in</strong>e tools <strong>in</strong> order to susta<strong>in</strong> their bus<strong>in</strong>ess; for certa<strong>in</strong> the market will<br />

never go back to how it was before, but will <strong>in</strong>tegrate onl<strong>in</strong>e activities with traditional ones such as the <strong>in</strong>ternational<br />

exhibition.<br />

Accord<strong>in</strong>g to an Alibaba Group study on SMEs <strong>in</strong> the EU, the market gap between SMEs that export digitally and<br />

those that do not is gett<strong>in</strong>g wider. The Ch<strong>in</strong>ese e-commerce giant says that onl<strong>in</strong>e exports are the key to recovery<br />

post-pandemic.<br />

Many European companies are well aware of this, hav<strong>in</strong>g worked hard dur<strong>in</strong>g the lockdowns to adapt to the new<br />

challenges, they have discovered that an onl<strong>in</strong>e presence is vital to f<strong>in</strong>d<strong>in</strong>g new customers <strong>in</strong> markets around the<br />

world.<br />

However, some European SMEs might be <strong>in</strong> jeopardy of be<strong>in</strong>g left beh<strong>in</strong>d.<br />

Accord<strong>in</strong>g to Alibaba's survey, just 52% of SMEs <strong>in</strong> the EU export <strong>in</strong>ternationally. Among those that already sell<br />

abroad, 55% say that export is essential or plays a significant role <strong>in</strong> the survival of their bus<strong>in</strong>ess.<br />

Consequently, a large percentage of SMEs are not yet tak<strong>in</strong>g advantage of the exist<strong>in</strong>g opportunities <strong>in</strong> global<br />

digital commerce, despite the persistent demand for affordable, high-quality products.<br />

Together with the need to remove barriers and make trade easier, this Alibaba survey put under the spotlight a<br />

not-to-be-missed opportunity, a chance for a large number of players of our <strong>in</strong>dustry <strong>in</strong> every corner of the world<br />

to satisfy the <strong>in</strong>creas<strong>in</strong>g consumer’s demand for imported beauty products.<br />

Estetica could not allow this momentous stage <strong>in</strong> our <strong>in</strong>dustry’s recovery to go uncelebrated, so we are publish<strong>in</strong>g<br />

a special edition of our “Best” Magaz<strong>in</strong>es dedicated to global export: “Best <strong>in</strong> Export”. It’s a tool which will be<br />

distributed <strong>in</strong> the most important Beauty Trade Fairs and will help distributors, manufacturers and brands to<br />

establish new connections or reengage with old ones. Best <strong>in</strong> Export is an important part of the Estetica Export<br />

Project; it works <strong>in</strong> synergy with our website, our newsletters and all the onl<strong>in</strong>e <strong>in</strong>itiatives we offer to our partners.<br />

We look forward to meet all of you aga<strong>in</strong> face to face, and we’ll keep work<strong>in</strong>g to improve Esteticaexport.com<br />

presence onl<strong>in</strong>e: we all have realised we cannot do without it!<br />

i<br />


EDITOR IN CHIEF ESTETICA <strong>EXPORT</strong>: Paolo Maggi<br />


Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it<br />

CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it<br />

EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano<br />

LAYOUT: Manuela Artosi, Davide Cardente<br />

Advertis<strong>in</strong>g Head Office: Via Cavour, 50, 10123 Tor<strong>in</strong>o (Italy)<br />

Tel.: +39 011 83921111 - Fax: +39 011 812 56 61<br />

ONLINE<br />

bus<strong>in</strong>ess@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com<br />

PRINTED IN ITALY. Registration n. 435 of<br />

7.4.49, Tur<strong>in</strong> Law Court. All rights reserved.<br />

Reproduction <strong>in</strong> whole or <strong>in</strong> part of texts or<br />

photography is prohibited. Manuscripts,<br />

photographs and art are selected at the<br />

discretion of the publi sher free of charge<br />

(advertis<strong>in</strong>g exclu ded). Whether published<br />

or not, no material will be returned and<br />

rema<strong>in</strong>s the property of the publish<strong>in</strong>g house,<br />

which may make use of it as seen fit. This may<br />

<strong>in</strong>clude the withdrawal of publication rights<br />

to other publish<strong>in</strong>g houses. Estetica requires<br />

exclusive publication rights <strong>in</strong> the hairdress<strong>in</strong>g<br />

sector for all photography submitted which<br />

must not therefore be offered for publication<br />

to other magaz<strong>in</strong>es <strong>in</strong> the hairdress<strong>in</strong>g trade<br />

or <strong>in</strong>dustry.<br />

Updated version September <strong>2021</strong>


ITALY<br />




With 33 years under the leadership of Pegor<strong>in</strong>’s<br />

Family, 1988 sees sons Gianni and Federico br<strong>in</strong>g<br />

to life, Alter Ego Italy, what is today recognized as<br />

one of the most important brand of the AGF88<br />

Group. Distributed <strong>in</strong> more than 60 countries all<br />

over the world, <strong>in</strong> these past three decades, the<br />

brand has earned a reputation for <strong>in</strong>novation<br />

and product excellence. A passion for quality<br />

and attention to detail, “down to the last drop”,<br />

along with values cont<strong>in</strong>ually passed through the<br />

generations for work, classic beauty and family!<br />

Our mission is to develop high quality cosmetic<br />

products for the professional haircare world<br />

that blend together effectiveness and k<strong>in</strong>dness,<br />

performance and susta<strong>in</strong>ability.<br />

ABOUT US<br />

Company Name:<br />

Pettenon Cosmetics<br />

S.p.A.<br />

A group company of<br />

Agf88 Hold<strong>in</strong>g<br />

Company Address:<br />

via del Palù 7/d<br />

35018 San Mart<strong>in</strong>o<br />

di Lupari (PD) - Italy<br />

Website:<br />

www.alteregoitaly.com<br />

Founded <strong>in</strong>:<br />

1946<br />

Ma<strong>in</strong> Brands:<br />

SheWonder, Urban Proof,<br />

Technofruit Color, My Color,<br />

Blondego, Egobond<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

North and South America,<br />

All European Countries, North<br />

Africa, Middle East, Australia<br />

For a contemporary target that demands top<br />

performance <strong>in</strong> protect<strong>in</strong>g the environment, hair<br />

and sk<strong>in</strong>.<br />


One of the Lat<strong>in</strong> translations for the words<br />

‘Alter Ego’ is ‘your trusted friend’ and Alter<br />

Ego Italy has been the trusted friend of salon<br />

professionals for over 30 years worldwide.<br />

Another translation is ‘the other you’ or “your<br />

best soul mate” and this duality is represented<br />

by the brand payoff that is “Beauty and<br />

K<strong>in</strong>dness”: on one hand the brand talks about<br />

Beauty as its core bus<strong>in</strong>ess, on the other<br />

hand about K<strong>in</strong>dness as respect for what is<br />

precious for us. Alter Ego Italy has a clear<br />

commitment <strong>in</strong> be<strong>in</strong>g a susta<strong>in</strong>able brand<br />

<strong>in</strong> everyth<strong>in</strong>g it does and, <strong>in</strong>deed, jo<strong>in</strong>ed the<br />

AGF88 Group <strong>in</strong> its “Water Save Campaign”<br />

know<strong>in</strong>g the importance of water sav<strong>in</strong>g,<br />

look<strong>in</strong>g for a better future.<br />


offers a complete range of workshops designed<br />

to build a core foundation of knowledge and<br />

technical skills. The <strong>in</strong>-salon program br<strong>in</strong>gs<br />

custom-made classes adapted to the needs<br />

of each team. The Alter Ego Italy education<br />

team is built on established <strong>in</strong>dustry leaders<br />

<strong>in</strong> color<strong>in</strong>g, cutt<strong>in</strong>g and styl<strong>in</strong>g. Today the<br />

brand has new art directors: Gogen’s lead<strong>in</strong>g<br />

<strong>in</strong>ternational hairdress<strong>in</strong>g team is a paragon of<br />

creativity and <strong>in</strong>novation on the <strong>in</strong>ternational<br />

hairdress<strong>in</strong>g scene, represented by G<strong>in</strong>a Rossi<br />

(Expert Colourist), Jerry Del Duca (Creative<br />

Director), MarcoLamberti (Creative Director)<br />

and Alessandro Abei (Creative Director).<br />

Thanks to our SALON EXPANSION program,<br />

Alter Ego Italy offers each salon the opportunity<br />

to choose the market<strong>in</strong>g program best suited to<br />

their specific needs.


Family owned company s<strong>in</strong>ce 1988<br />

Made <strong>in</strong> Italy<br />

Innovation <strong>in</strong> products<br />

Beauty and K<strong>in</strong>dness<br />

as brand philosophy<br />

Salon exclusive<br />

Complete portfolio of<br />

professional products<br />

Perfect balance between<br />

science and nature<br />

Ongo<strong>in</strong>g <strong>in</strong>spiration and Education<br />

International distribution<br />

Customized market<strong>in</strong>g solutions<br />

STAR<br />


Around the concept of<br />

beauty, Alter Ego Italy has<br />

developed a complete<br />

portfolio of professional<br />

products dedicated to hair<br />

color, shape, care and<br />

styl<strong>in</strong>g.<br />





MASK.<br />

A wide technical portfolio<br />

cover<strong>in</strong>g all hairdress<strong>in</strong>g<br />

needs: next generation<br />

formulae (PPD FREE),<br />

reduced use of<br />

packag<strong>in</strong>g (no plastic<br />

film), <strong>in</strong>credible last<strong>in</strong>g<br />

brilliance, an <strong>in</strong>f<strong>in</strong>ite<br />

palette of “creative<br />

nuances, high<br />

performance delivery<br />

systems and new<br />

techno-logies to reduce<br />

the consumption of<br />

water.<br />



PROOF<br />

Products with natural<br />

derived <strong>in</strong>gredients,<br />

without sulfates,<br />

parabens, petrolatum,<br />

highly biodegradable<br />

formulas, tested for<br />

nichel, chrome, cobalt<br />

and dermatologist,<br />

recycled PET packag<strong>in</strong>g<br />

(conformed with food<br />

contact – FDA approved),<br />

FSC paper.

ARTAV<br />




From its <strong>in</strong>ception as Arturo Taverna’s<br />

market lead<strong>in</strong>g salons <strong>in</strong> Adelaide SA, to<br />

the established manufacturer and supplier<br />

of quality professional haircare and beauty<br />

products that it is known for today, Artav<br />

Australia cont<strong>in</strong>ues to honour Arturo Taverna’s<br />

mission, manufactur<strong>in</strong>g professional haircare<br />

and beauty products, to a consistently high<br />

standard, while follow<strong>in</strong>g a natural approach,<br />

with a strong susta<strong>in</strong>ability commitment.<br />

Natural Look Australia is Artav Australia’s<br />

ABOUT US<br />

Company Name: Artav Australia<br />

Company Address:<br />

575 South Road, Regency Park,<br />

SA 5010<br />

Website:<br />

www.naturallook.com.au<br />

E-mail: andrew@artav.com.au<br />

Founded <strong>in</strong>:<br />

1960<br />

Our founder:<br />

Arturo Taverna<br />

Directors:<br />

Andrew Taverna<br />

Anthony Taverna<br />

Ma<strong>in</strong> Brands:<br />

Natural Look, Lum<strong>in</strong>art<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

New Zealand, Korea, Hong Kong,<br />

S<strong>in</strong>gapore, Taiwan, Indonesia, Philipp<strong>in</strong>es<br />

Future Export Dest<strong>in</strong>ations:<br />

Asia, Middle East, Russia, UK, Germany<br />

most <strong>in</strong>fluential brand and represents the<br />

best of its mission; to deliver the purest, highquality<br />

products, to be environmentally safe<br />

and cruelty free, at competitive prices, globally.<br />

The comprehensive Natural Look Brand<br />

encompasses, Haircare, Styl<strong>in</strong>g, Spray Tann<strong>in</strong>g,<br />

Sk<strong>in</strong>care, Body Care, Depilatory Wax<strong>in</strong>g and Pre<br />

& Post Depilatory Lotions, Manicure, Pedicure,<br />

Paraff<strong>in</strong> Treatments and Massage Oils.<br />

Artav Australia’s passion and dedication<br />

is to create product ranges with naturally<br />

derived bases, that deliver quality hair care<br />

Above, the Artav Australia production plant and offices. Below: three generations<br />

of Taverna men, L-R Andrew with son, founder Arturo, and Anthony<br />

and beauty solutions, while provid<strong>in</strong>g the<br />

best service and support for salons, clients<br />

and bus<strong>in</strong>esses. An <strong>in</strong>tegral component of<br />

this process <strong>in</strong>cludes a global network of<br />

distributors based over 20 countries.<br />

Artav Australia is committed to be<strong>in</strong>g aware<br />

of their effect on the environment and is<br />

constantly seek<strong>in</strong>g options for reduc<strong>in</strong>g<br />

potential impact. As members of the Australian<br />

Packag<strong>in</strong>g Covenant (APC) they have jo<strong>in</strong>ed<br />

forces with Governments and <strong>in</strong>dustry to<br />

further advance the susta<strong>in</strong>able design, use<br />

and recovery of packag<strong>in</strong>g. Moreover, Artav<br />

Australia uses natural, organic, plant based<br />

and Certified Organic <strong>in</strong>gredients, that are<br />

susta<strong>in</strong>ably farmed and sourced.<br />

Artav Australia has cont<strong>in</strong>ued to rema<strong>in</strong><br />

a proudly Australian, Family Owned and<br />

Run Company and cont<strong>in</strong>ues to expand its<br />

Adelaide-based bus<strong>in</strong>ess. Over 1,000 Hair &<br />

Beauty Products are developed and tested on<br />

South Australian shores by an <strong>in</strong>terdiscipl<strong>in</strong>ary<br />

team of professionals, <strong>in</strong>clud<strong>in</strong>g <strong>in</strong>-house and<br />

associated Hairdressers, Beauty Therapists<br />

and Chemists, proudly support<strong>in</strong>g Australian<br />

employment and local economy.<br />


Australian Made<br />

Family-owned and run<br />

Over 60 years of knowledge and<br />

experience <strong>in</strong> the hair <strong>in</strong>dustry<br />

Products formulated by<br />

hairdressers for hairdressers<br />

Committed to susta<strong>in</strong>ability<br />

Natural, organic, plant based<br />

and Certified Organic <strong>in</strong>gredients<br />

Australian Packag<strong>in</strong>g Covenant<br />

(APC) Member<br />

Private Label Services<br />

Distributors <strong>in</strong> over 20 countries<br />

Vegan-friendly, cruelty-free<br />

Australian high quality standard

ARTAV<br />


Over 65 Years of Hair and Beauty <strong>in</strong>dustry<br />

knowledge and experience have culm<strong>in</strong>ated<br />

<strong>in</strong> the creation that is Lum<strong>in</strong>art Professional<br />

Colour Cream. Rich, long-last<strong>in</strong>g, dependable<br />

colours formulated us<strong>in</strong>g a unique illum<strong>in</strong>at<strong>in</strong>g<br />

cream with Micro-Pigment Technology to<br />

provide maximum colour-pigment absorbency,<br />

result<strong>in</strong>g <strong>in</strong> flawless coverage and vibrant<br />

<strong>in</strong>tensity. Modern technology comb<strong>in</strong>ed with<br />

protective and condition<strong>in</strong>g, Natural, Organic,<br />

Vegan Friendly <strong>in</strong>gredients, to create longlast<strong>in</strong>g<br />

colours, while also ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g and<br />

build<strong>in</strong>g healthy strong hair.<br />


ColourArt locks <strong>in</strong> professional colour for<br />

brilliant long-last<strong>in</strong>g results.<br />

The ColourArt range is specially designed<br />

with biodegradable formulas and naturally<br />

derived <strong>in</strong>gredients; <strong>in</strong>clud<strong>in</strong>g Papaya Extract,<br />

Coconut Oil and Kakadu Plum- to help<br />

ma<strong>in</strong>ta<strong>in</strong> the vibrancy of professional hair<br />

colour and reduce colour fade from the sun,<br />

thermal styl<strong>in</strong>g and environmental <strong>in</strong>fluences.<br />


ColourArt<br />

Maximum Colour Life<br />

Specially designed with<br />

biodegradable formulas<br />

and naturally derived<br />

<strong>in</strong>gredients - <strong>in</strong>clud<strong>in</strong>g<br />

Papaya Extract, Coconut<br />

Oil and Kakadu Plumma<strong>in</strong>ta<strong>in</strong>s<br />

the vibrancy<br />

of your professional<br />

colour and reduces<br />

colour fade from the<br />

sun, thermal styl<strong>in</strong>g<br />

and environmental<br />

<strong>in</strong>fluences.<br />

NaturalSpa<br />

Australian Nature Inspired<br />

Body Treatments<br />

A complete body<br />

care range of natural<br />

products: formulated with<br />


NATIVES, an exclusive<br />

selection of our five<br />

favourite vitam<strong>in</strong> rich and<br />

antioxidant Australian<br />

Native Ingredients:<br />

Quandong, Kakadu Plum,<br />

Desert Lime, Lilly Pilly &<br />

Wattleseed, conta<strong>in</strong><strong>in</strong>g a<br />

high content of Vitam<strong>in</strong> C<br />

& fruit acids mak<strong>in</strong>g it an<br />

excellent promoter of the<br />

production of collagen &<br />

elast<strong>in</strong> <strong>in</strong> the sk<strong>in</strong>.<br />

Silver Screen<br />

Ice Blonde Repair Serum<br />

Exclusively formulated<br />

with Organic Argan Oil<br />

and Australian Lilly<br />

Pilly Extract, rich <strong>in</strong><br />

Antioxidants, Essential<br />

Fatty Acids and Vitam<strong>in</strong>s<br />

A, C & E to lock <strong>in</strong><br />

moisture and repair<br />

damaged hair, while<br />

protect<strong>in</strong>g it from future<br />

damage. Formulated with<br />

the same Violet/Blue<br />

Pigments showcased<br />

<strong>in</strong> all Silver Screen<br />

products, when used<br />

<strong>in</strong> conjunction with the<br />

complete range, will help<br />

correct brassy, yellow<br />

tones <strong>in</strong> Blonde, Grey<br />

or Bleached hair. Colour<br />

Safe Formulation with UV<br />

Protection.<br />



ARTÉGO<br />

CARE<br />




It’s 1998. A group of experts <strong>in</strong> the field of<br />

professional and <strong>in</strong>ternational hair care<br />

chooses to give life to a Made <strong>in</strong> Italy quality<br />

entrepreneurial project. The brand “Artègo”<br />

was established gather<strong>in</strong>g expert knowledge<br />

and skills. Investors wish was to develop a<br />

project aimed at tra<strong>in</strong><strong>in</strong>g and promot<strong>in</strong>g the<br />

creative and technical talent of hairdressers as<br />

well as their artistic personality; giv<strong>in</strong>g space<br />

to artisanship and formulative <strong>in</strong>novation;<br />

listen<strong>in</strong>g to salons needs and stress<strong>in</strong>g the<br />

Italian orig<strong>in</strong>s of its beauty tradition. S<strong>in</strong>ce<br />

then, the Company cont<strong>in</strong>ued its journey,<br />

grow<strong>in</strong>g constantly. The brand is today sold <strong>in</strong><br />

more than 40 different countries all over the<br />

world; Artègo people are moved by the yearn<br />

for creat<strong>in</strong>g beauty and constant exploration,<br />

always committed to support<strong>in</strong>g its loyal<br />

hairdressers by grow<strong>in</strong>g their bus<strong>in</strong>esses<br />

and professionalism. Artègo faces its future<br />

with dynamism, curiosity, bravery, and looks<br />

towards its horizon together with whomever<br />

believes <strong>in</strong> the universal value of beauty; that<br />

same value that guides us <strong>in</strong> the care and<br />

consideration for Nature, People, Th<strong>in</strong>gs. This<br />

attitude is actually expressed by our vision and<br />

philosophy “Care fo Beauty” as the expression<br />

of an engagement and desire to operate and<br />

behave <strong>in</strong> the world. Beautiful th<strong>in</strong>gs reveal<br />

the care, the talent and the passion of who<br />

created them and care is a real beauty<br />

gesture for us. Artègo has artisan tailoredmade<br />

quality and formulative <strong>in</strong>novation,<br />

italian talent and tradition for beauty. In our<br />

company “MADE IN ITALY“ means <strong>in</strong> house<br />

manufactur<strong>in</strong>g, formulation and production<br />

procedural management, prolific and advanced<br />

partnerships with universities and cosmetic<br />

research <strong>in</strong>stitutions.<br />

ABOUT US<br />

Company Name:<br />

Unicompany S.p.A<br />

Company Address:<br />

Via Pont<strong>in</strong>a Vecchia km 33,600<br />

00040 Ardea (RM) - Italy<br />

Website:<br />

www.myartego.com<br />

Founded <strong>in</strong>:<br />

1998<br />

CEO | Founder:<br />

Mr. Francesco Bandiera<br />

Ma<strong>in</strong> Brands:<br />

Artègo<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Europa, North America, Middle East,<br />

North Africa, Oceania



We believe <strong>in</strong> salon growht and we <strong>in</strong>vest <strong>in</strong><br />

its enhancement, thanks to advanced and<br />

<strong>in</strong>novative products and tra<strong>in</strong><strong>in</strong>g, <strong>in</strong>centives, new<br />

ideas and development opportunities. We create<br />

value for the salon through client satisfaction,<br />

content, ideas, solutions, proposal. This is our<br />

virtuous circle.<br />


We sell thoughout importers and distributors<br />

<strong>in</strong> more than 40 foreign markets: EU, North<br />

America, Australia, Turkey and Marocco,<br />

alongside the best middle-eas markets. We<br />

have a strong <strong>in</strong>terest <strong>in</strong> the North American<br />

market, and we look at emerg<strong>in</strong>g markets such<br />

as Central and Southern American ones as well.<br />

We are travelers: beauty is our journey, and the<br />

journey itself is our dest<strong>in</strong>ation. We're moved by<br />

the yearn for constantly explor<strong>in</strong>g and <strong>in</strong>terprets<br />

its mood with ideas, products, styles and places.<br />

With care, passion and professionalism.<br />


•PHYTO-TECHNOLOGY: we obta<strong>in</strong> the best<br />

technical and beauty results balanc<strong>in</strong>g natural<br />

elements (always present <strong>in</strong> our formulations)<br />

with active cosmetic pr<strong>in</strong>ciples orig<strong>in</strong>at<strong>in</strong>g from<br />

scientific research.<br />

•RESEARCH, INNOVATION: constant for us,<br />

not only <strong>in</strong> formulations, but <strong>in</strong> shapes, colors,<br />

materals.<br />

•TRAINING: makes shared experiences<br />

possible, contribut<strong>in</strong>g to professional and<br />

bus<strong>in</strong>ess salon’s growth.<br />

•EXCELLENT PARTERSHIPS: we choose the<br />

best, <strong>in</strong> every field of our activity. We share<br />

our modus operandi with research <strong>in</strong>stitutes,<br />

suppliers, high level professional consultants<br />

to <strong>in</strong>terpret ours and our customers’ needs.<br />


REUSE-RECYCLE: we promote and opt<br />

for responsible attitudes to reduce the<br />

environmental impact. We use renewable<br />

energy plants. We reduce unnecessary packs<br />


OUR PHILOSOPHY: Beautiful th<strong>in</strong>gs<br />

reveal the care, the talent and the<br />

passion of who created them and<br />

care is a real beauty gesture for us<br />

OUR MISSION: We believe <strong>in</strong><br />

salon growht and we <strong>in</strong>vest <strong>in</strong> its<br />

enhancement<br />


Know-how, Know better, Know<br />

together<br />

manufactur<strong>in</strong>g. We choose tools and furniture<br />

that are beautiful, smart, reusable and fun.<br />

We use FSC paper, sourced from responsibly<br />

managed forests.<br />

•SOCIAL RESPONSIBILITY: a company is not<br />

a mach<strong>in</strong>e, but has a lead<strong>in</strong>g role <strong>in</strong> society. It<br />

creates job opportunities and social growth. We<br />

th<strong>in</strong>k that companies can go further, support<strong>in</strong>g<br />

projects and community <strong>in</strong>itiatives. One of our<br />

important <strong>in</strong>itiative is support<strong>in</strong>g FAI “Fondo<br />

Ambiente italiano” (Environmental Italian Fund).<br />

As a Golden Membership Donor, it fulfills our<br />

spirit, our vision, our Care For Beauty belief. It<br />

represents an <strong>in</strong>centive for us, a commitment<br />

to safeguard beauty <strong>in</strong> all its shapes; we do not<br />

only ideally share this belief, but we support it<br />

with projects and concrete actions.

ARTÉGO<br />


Beauty Fusion<br />

Phyto-tech color, up to<br />

99% organic natural<br />

<strong>in</strong>gredients. One l<strong>in</strong>e<br />

for many services.<br />

Extraord<strong>in</strong>ary, modern,<br />

ground-break<strong>in</strong>g<br />

collection made of<br />

63 oil color shades<br />

mixable among them.<br />

All the l<strong>in</strong>e is completely<br />


DEA, MEA and ADDED<br />

ALCOHOLS, replaced <strong>in</strong><br />

the formulation by natural<br />

components, of whom<br />

100% Organic Zemea®,<br />

for a silky and soft f<strong>in</strong>al<br />

hair texture. No PPD or<br />

RESORCINOL added to<br />

the formula.<br />

Deco Beauty with care<br />

A complete l<strong>in</strong>e of<br />

professional bleach<strong>in</strong>g<br />

products, designed<br />

to achieve the best<br />

performances. Advanced<br />

technology enriched<br />

with natural elements,<br />

product For natural or<br />

colored hair, sensitive<br />

and th<strong>in</strong>.<br />

•Lovely Light cream:<br />

last generation white<br />

bleach<strong>in</strong>g cream. Gradual<br />

and efficient, enriched<br />

with Corn Prote<strong>in</strong>s,<br />

Castor Oil and Beeswax.<br />

The professional<br />

alternative to the<br />

bleach<strong>in</strong>g powder,<br />

with great bleach<strong>in</strong>g<br />

performances.<br />

Touch Beauty Movement<br />

Touch is a l<strong>in</strong>e of<br />

products designed<br />

to comb<strong>in</strong>e creativity,<br />

<strong>in</strong>novation and beauty.<br />

•Beauty Primer<br />

(care and protection):<br />

revitaliz<strong>in</strong>g cream with<br />

Meadowfoam Seed Oil.<br />

Professional no r<strong>in</strong>se<br />

product with immediate<br />

results. The first care<br />

gesture before every<br />

styl<strong>in</strong>g step, <strong>in</strong> order to<br />

restore strength and<br />

Ra<strong>in</strong> Dance Nature’s Time<br />

A complete l<strong>in</strong>e of<br />

product-treatments, loyal<br />

to our rigorous phytotechnological<br />

formulative<br />

approach, look<strong>in</strong>g for the<br />

best synergy between<br />

the efficacy of botanical<br />

active <strong>in</strong>gredients and<br />

scientific <strong>in</strong>telligence.<br />

•Bloom<strong>in</strong>g Elixir (scalp<br />

nourish<strong>in</strong>g & hair<br />

strengthener): gel serum,<br />

with IPStic Complex, with<br />

oregano, tea, capsicum<br />

and soy prote<strong>in</strong> extracts,<br />

growth simulator and anti<strong>in</strong>flammatory<br />

action. It<br />

strengthens the hair and<br />

nourishes the scalp <strong>in</strong><br />

depth, stimulat<strong>in</strong>g blood<br />

flow to the hair follicle.<br />

Certified results: +120%<br />

hair follicle elongation,<br />

+170% hair growth <strong>in</strong>crease.<br />

Good Society<br />

metropolitan greenery<br />

Precious condition<strong>in</strong>g<br />

and clean<strong>in</strong>g creams,<br />

luxurious hydrat<strong>in</strong>g and<br />

elasticiz<strong>in</strong>g fluids, rich<br />

sprays to give volume<br />

and texture to the hair,<br />

to respect the hair and<br />

take care of its beauty.<br />

•Lovely Light powder:<br />

Violet bleach<strong>in</strong>g powder<br />

with Coconut Extracts, for<br />

a gradual and constant<br />

highlift<strong>in</strong>g. It highlifts up<br />

to 2 levels more than<br />

a traditional bleach<strong>in</strong>g<br />

energy on every hair type,<br />

without add<strong>in</strong>g weight.<br />

•Be Matt (beauty<br />

enhancer): professional<br />

matt effect wax with<br />

medium strong hold and<br />

Brazilian Clay. It gives the<br />

hair texture and volume.<br />

For matt textures and a<br />

medium-strong hold, for<br />

flexible styles.<br />

protect<strong>in</strong>g its beauty.<br />

•51 Argan Oil Serum:<br />

we formulated this<br />

product thanks<br />

to a controlled<br />

<strong>in</strong>gredient, Argan Oil,<br />

that we exclusively<br />

purchase from<br />

southern Moroccan<br />

cooperatives: that’s<br />

why our Argan Oil is<br />

certified EcoCert.<br />

It gives sh<strong>in</strong>e and has<br />

a detangl<strong>in</strong>g effect to<br />

the hair without add<strong>in</strong>g<br />

weight. It makes the<br />

hair silky, easy to comb,<br />

strong and sh<strong>in</strong>y.

Care<br />

is a<br />

Beauty Gesture<br />

Always<br />










IT’S COLOR<br />


TOUCH<br />

LOLA<br />




YOU|UP2<br />






BOSLEY<br />




Recogniz<strong>in</strong>g that salon professionals are often<br />

the first l<strong>in</strong>e of defense for women and men with<br />

quality of hair issues, Bosley Professional<br />

Strength provides stylists with effective solutions<br />

for any client who struggles with f<strong>in</strong>e, th<strong>in</strong>n<strong>in</strong>g, or<br />

weak hair. Bosley Pro’s comprehensive product<br />

l<strong>in</strong>e <strong>in</strong>cludes daily-use hair and scalp cleans<strong>in</strong>g<br />

and treatment systems, volumiz<strong>in</strong>g styl<strong>in</strong>g<br />

products, healthy hair scalp and hair treatments<br />

and M<strong>in</strong>oxidil re-growth treatments and the<br />

unwaver<strong>in</strong>g mission of serv<strong>in</strong>g hair and scalp<br />

health doesn’t stop there.<br />

In 2018, Bosley Pro <strong>in</strong>troduced a “healthy hair<br />

from the <strong>in</strong>side out” program by launch<strong>in</strong>g<br />

specialized formulas of <strong>in</strong>gestible supplements<br />

uniquely designed for the specific needs of men<br />

and women. Debut<strong>in</strong>g for 2019, Bosley Pro<br />

Ian Murphy, the beauty<br />

bus<strong>in</strong>ess executive<br />

driv<strong>in</strong>g the change<br />

as CEO of Bosley<br />

Professional Strength.<br />

ABOUT US<br />

Company Name:<br />

Bosley Professional<br />

Strength<br />

Company Address:<br />

12777 W. Jefferson Blvd.<br />

Build<strong>in</strong>g D, Suite 3057<br />

Los Angeles, CA. 90066<br />

Tel. 1- 800.267.5391<br />

Website:<br />

bosleypro.com<br />

Founded <strong>in</strong>:<br />

2009<br />

President/CEO:<br />

Ian Murphy<br />

Ma<strong>in</strong> Brands:<br />

BosRevive, BosDefense, Healthy<br />

Hair Treatments, Volumiz<strong>in</strong>g &<br />

Thicken<strong>in</strong>g Styl<strong>in</strong>g, Hair Thicken<strong>in</strong>g<br />

Fibers, Vitality Supplements<br />

raised the bar on scalp health with the launch of<br />

Rejuvenat<strong>in</strong>g Scalp Scrub – a physical exfoliant<br />

treatment with activated bamboo charcoal to rid<br />

the scalp of follicle clogg<strong>in</strong>g debris. In the styl<strong>in</strong>g<br />

category, Volumiz<strong>in</strong>g and Thicken<strong>in</strong>g Styl<strong>in</strong>g<br />

Mousse jo<strong>in</strong> the Bosley Pro styl<strong>in</strong>g l<strong>in</strong>eup for<br />

<strong>in</strong>stantly fuller look<strong>in</strong>g hair.<br />


Bosley Professional Strength is a partnership<br />

with Bosley, Inc. – the world’s most recognized<br />

hair restoration experts. That direct association<br />

allows Bosley Pro to work with some of the most<br />

knowledgeable hair-loss physicians <strong>in</strong> the world.<br />

In addition, Bosley Pro products always <strong>in</strong>clude<br />

beneficial <strong>in</strong>gredients for the hair and scalp.<br />

Formulas are vegan, sulfate-free, paraben-free,<br />

phthalate-free and focused around Bosley Pro’s<br />

LifeXtend Complex with DHT <strong>in</strong>hibitors, wellknown<br />

as a hormone l<strong>in</strong>ked to hair loss.<br />

Bosley Pro’s guaranteed-results 30-day starter<br />

kits, comb<strong>in</strong>ed with Follicle Energizer, are an ideal<br />

regimen for any man or woman look<strong>in</strong>g to positively<br />

impact hair density. And a great companion to the<br />

topical products are the <strong>in</strong>gestible supplements<br />

for men and women for healthy hair from “the<br />

<strong>in</strong>side out.” Award w<strong>in</strong>n<strong>in</strong>g Bosley Professional<br />

Strength hair care is the “go-to” choice for<br />

professional stylists and their clients, or anyone<br />

struggl<strong>in</strong>g with f<strong>in</strong>e, th<strong>in</strong>n<strong>in</strong>g, or weak hair.<br />

Based <strong>in</strong> Placentia, California, the company is led<br />

by <strong>in</strong>dustry veteran and company President Alan<br />

Stockman. Bosley Professional Strength is<br />

available <strong>in</strong> professional beauty salons, barbershops<br />

and select specialty beauty retailers<br />

<strong>in</strong>clud<strong>in</strong>g Ulta, nationwide and <strong>in</strong> over 20 countries.


NEW<br />

SCALP.<br />

REBOOT.<br />





©2019 Bosley, Inc. Beverly Hills, CA 90212 | All Rights Reserved. | Pr<strong>in</strong>ted for Scientific Hair Research, LLC.<br />


Fuller, thicker-look<strong>in</strong>g hair beg<strong>in</strong>s with<br />

a healthy scalp. Bosley Professional<br />

Strength Rejuvenat<strong>in</strong>g Scalp Scrub is a<br />

gentle, color-safe charcoal-<strong>in</strong>fused scalp<br />

exfoliat<strong>in</strong>g treatment that detoxifies,<br />

rejuvenates and <strong>in</strong>vigorates the scalp.<br />

Give the scalp a reboot!<br />

BEFORE<br />

AFTER<br />




Experience, expertise<br />

and passion made <strong>in</strong> Italy<br />

Carlo Bay is a renowned Italian hairstylist with<br />

a long career beh<strong>in</strong>d him and a succession of<br />

triumphant and positive experiences and he was<br />

elected Hairstylist of the Year <strong>in</strong> 2014 <strong>in</strong> Rome.<br />

His career started <strong>in</strong> 1985 and today he has<br />

more than 30 Salons <strong>in</strong> Italy and all over the<br />

world (Moscow, Damasco, France and the last<br />

one <strong>in</strong> Almaty).<br />

In 1990, Carlo Bay opened the Florence<br />

Academy: a school to give all hairstylists an<br />

opportunity to tra<strong>in</strong> at every level. In 2002<br />

started the creation of the Carlo Bay Club: more<br />

than 80 salons <strong>in</strong> the whole Italy. Over the years,<br />

Carlo Bay has created the official brands: Carlo<br />

Bay Hair Diffusion and Carlo Bay Make-Up<br />

S<strong>in</strong>ce many years Carlo Bay Salons serve a lot<br />

of very important names from the Italian Fashion<br />

Brands as Roberto Cavalli, Gucci, Ferragamo,<br />

Ermanno Scerv<strong>in</strong>o and many others.<br />

First of all, we are hairdressers<br />

In our salons we work <strong>in</strong>timately with our<br />

customers and we know exactly what their<br />

needs are. This is why our products are<br />

constantly evolv<strong>in</strong>g accord<strong>in</strong>g to the local market<br />

requirements.<br />

A large collection of products for both<br />

professionals and the f<strong>in</strong>al consumer is the<br />

result of regular <strong>in</strong>vestments <strong>in</strong> research <strong>in</strong><br />

order to create exclusive formulas, mix<strong>in</strong>g quality<br />

New trends and new techniques<br />

to improve salon bus<strong>in</strong>ess and<br />

customers’ experience.<br />

about uS<br />

Company Name: Carlo Bay<br />

Company Address:<br />

Via Giambologna 11/13,<br />

50132 Florence - Italy<br />

Website:<br />

www.carlobay.com<br />

E-mail: carlo@carlobay.it;<br />

accademia@carlobay.it<br />

Founded <strong>in</strong>:<br />

1985<br />

Market<strong>in</strong>g Manager / Export Manager:<br />

Mr Carlo Bay, CEO<br />

Ma<strong>in</strong> Brands:<br />

Luxury Hair Diffusion, Carlo Bay<br />

Cosmetics<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Europe and Japan<br />

Number of employees:<br />

90<br />

The aim of the<br />

Academy is to<br />

provide unique<br />

learn<strong>in</strong>g experiences<br />

and ensure the<br />

students success.<br />

natural <strong>in</strong>gredients, vitam<strong>in</strong>s and advanced<br />

technologies.<br />

Carlo Bay Academy<br />

For over 30 years we have been work<strong>in</strong>g to<br />

provide unique learn<strong>in</strong>g experiences and ensure<br />

our students success. Our goal is to prepare our<br />

students for professional licens<strong>in</strong>g and <strong>in</strong>itate<br />

them for a fulfill<strong>in</strong>g career <strong>in</strong> hair and beauty<br />

<strong>in</strong>dustry by teach<strong>in</strong>g technical, artistic and<br />

managerial skills. We offer a comprehensive<br />

portfolio of hairdress<strong>in</strong>g courses designed to<br />

meet a wide variety of learn<strong>in</strong>g requirements <strong>in</strong><br />

both cut and colour.<br />

Carlo Bay Academy will ensure you and your<br />

team to be updated about new trends and new<br />

techniques that are go<strong>in</strong>g to improve your salon<br />

bus<strong>in</strong>ess and your customers’ experience.<br />

Reasons Why<br />

Made <strong>in</strong> Italy<br />

More than 30 years<br />

of experience <strong>in</strong> the<br />

hair <strong>in</strong>dustry<br />

Professional Quality<br />

100% control of the whole<br />

value cha<strong>in</strong> from formulation<br />

to distribution<br />

Renowned name <strong>in</strong> the<br />

sector <strong>in</strong>clud<strong>in</strong>g hairdress<strong>in</strong>g,<br />

beauty and cosmetics<br />

top brand


star<br />

products<br />

Argan Kit<br />

The Kit <strong>in</strong>cludes: Shampoo<br />

with Argan oil and<br />

Macadamia, for colortreated<br />

hair, dry, treated.<br />

Gently cleanses, leav<strong>in</strong>g<br />

hair hydrated, soft, sh<strong>in</strong>y.<br />

How to use: apply to wet<br />

hair, gently massage to<br />

make Act the foam. R<strong>in</strong>se<br />

thoroughly and proceed<br />

with a second application.<br />

Hydrat<strong>in</strong>g mask,<br />

nourish<strong>in</strong>g. Its special<br />

comb<strong>in</strong>ation with Argan oil,<br />

Macadamia oil, almond oil,<br />

coconut oil, moisturizes<br />

and nourishes, for dry hair,<br />

colored, damaged, dull.<br />

Makes hair soft, light and<br />

flexible. How to use: apply<br />

to wet hair, distribute with<br />

a comb lengths, leave<br />

For added sh<strong>in</strong>e and<br />

softness, you can add<br />

<strong>in</strong>to the mixture of color.<br />

Kerat<strong>in</strong> Kit<br />

The kit consists of:<br />

Shampoo with alkal<strong>in</strong>e<br />

PH, promotes the open<strong>in</strong>g<br />

of hair scales. Purify<strong>in</strong>g<br />

Shampoo removes deep<br />

chemical or environmental<br />

debris, deposited with<strong>in</strong><br />

the structure of the hair.<br />

Nourishes hydrates any<br />

hair type, <strong>in</strong> particular<br />

dried and processed.<br />

The comb<strong>in</strong>ation<br />

of kerat<strong>in</strong> and collagen<br />

creates with<strong>in</strong> the<br />

structure of the hair the<br />

optimum conditions<br />

for the subsequent<br />

stages of treatment.<br />

Intensive restructur<strong>in</strong>g<br />

Mask with kerat<strong>in</strong> and<br />

collagen. Added with<br />

provitam<strong>in</strong> B5, vitam<strong>in</strong><br />

B6 and vitam<strong>in</strong> e.<br />

releases the prote<strong>in</strong>s<br />

scales close reta<strong>in</strong><strong>in</strong>g<br />

the active <strong>in</strong>gredients.<br />

Kerat<strong>in</strong> Spray Lotion,<br />

repairs and rebuilds the<br />

external structure of the<br />

hair damaged by chemical<br />

treatments, as the prote<strong>in</strong><br />

molecules of kerat<strong>in</strong> and<br />

collagen are fixed to the<br />

structure, mak<strong>in</strong>g the hair<br />

stronger and more elastic.<br />

The union of kerat<strong>in</strong> and<br />

collagen, gives body to<br />

th<strong>in</strong> or th<strong>in</strong>n<strong>in</strong>g hair.<br />

Mousse Foundation<br />

The mousse foundation<br />

is a high performance<br />

product because it was<br />

created by a studied<br />

blend of oils and waxes<br />

without water added. It<br />

keeps the sk<strong>in</strong>’s hydro<br />

pressure perfectly<br />

balanced thanks to its<br />

“anidra” (non waterbased)<br />

nature. It is<br />

suitable to every sk<strong>in</strong><br />

type and guarantees an<br />

a few m<strong>in</strong>utes. R<strong>in</strong>se<br />

thoroughly and proceed<br />

with styl<strong>in</strong>g.<br />

Oil with Argan oil<br />

and Macadamia, for<br />

color-treated hair, dry,<br />

damaged, frizzy. Protects,<br />

nourishes and protects<br />

your hair from the<br />

elements. Anti-Frizz and<br />

Untangl<strong>in</strong>g. Makes hair<br />

smooth, docile and bright.<br />

necessary to re<strong>in</strong>force<br />

the <strong>in</strong>ternal structure<br />

of the hair. Leaves hair<br />

hydrated, chunky, morbili<br />

and manageable hair.<br />

Its action penetrates<br />

<strong>in</strong>side the previously<br />

open scales with the<br />

step1 Kerat<strong>in</strong> Shampoo,<br />

re<strong>in</strong>forc<strong>in</strong>g the <strong>in</strong>ternal<br />

structure of the hair.<br />

Dur<strong>in</strong>g the posale time<br />

excellent coverage. Tips:<br />

apply mousse foundation<br />

on clean and hydrated<br />

sk<strong>in</strong> with a sponge <strong>in</strong><br />

light, upward strokes.<br />

For a more natural effect,<br />

when choos<strong>in</strong>g the<br />

foundation colour, we<br />

suggest the same shade<br />

or a shade lighter than<br />

your complexion.<br />

CB PRODUCTION s.r.l.<br />

Via Giambologna,11/13 - FIRENZE - ITALY - Tel. +39 055 571289<br />

accademia@carlobay.it - www.carlobay.com




The hairdress<strong>in</strong>g world is grow<strong>in</strong>g bigger and<br />

bigger. In Milan, the capital city of fashion<br />

design, a little family-based company is start<strong>in</strong>g<br />

an activity founded on passion and care that is<br />

go<strong>in</strong>g to develop over the next 40 years,<br />

becom<strong>in</strong>g one of the top brands <strong>in</strong> the world of<br />

hairdressers’ supplies: Ceriotti is born.<br />

AN ICON<br />

The most iconic product <strong>in</strong> Ceriotti's portfolio<br />

is without doubts the hood dryer. Thanks<br />

to an entirely Italian production, to the use<br />

of the best components and materials and<br />

to the long-term guarantee, s<strong>in</strong>ce the very<br />

first years Ceriotti's brand and products ga<strong>in</strong><br />

a prestigeous position <strong>in</strong> the <strong>in</strong>ternational<br />

market. Models from Ceriotti's production<br />

make their apperance <strong>in</strong> famous Italian movies,<br />

<strong>in</strong> those scenes celebrat<strong>in</strong>g the “hairdresser's<br />

gossip mania”, ensur<strong>in</strong>g an important growth<br />

<strong>in</strong> fame and recognizability for the brand and<br />

its products.<br />


From hood dryers to climazones, from the<br />

Equator to the CIX3000, Ceriotti's mission is<br />

not only to make the hairdresser's work easier,<br />

but also to br<strong>in</strong>g out its artistic side. Electrical<br />

devices are soon matched <strong>in</strong> popularity by<br />

the l<strong>in</strong>e of furniture, <strong>in</strong>troduced <strong>in</strong> 1983.<br />

Be<strong>in</strong>g different, while offer<strong>in</strong>g to the customer<br />

the most comfortable and stylish pieces of<br />

furniture is an absolute must. Inspired by the<br />

creative background of Milan, Ceriotti designs<br />

unique pieces of furniture that mark an epoque<br />

<strong>in</strong> salon design. Led by grow<strong>in</strong>g <strong>in</strong>ternational<br />

fame and appreciation, <strong>in</strong> 1984 Ceriotti starts<br />

a historical – and still ongo<strong>in</strong>g – partnership<br />

ABOUT US<br />

Company Name:<br />

Ceriotti<br />

Company Address:<br />

Via Moscova, 21<br />

20017 Rho<br />

Milan – Italy<br />

Tel. +39 0293561413<br />

Email: <strong>in</strong>fo@ceriotti.it<br />

Website:<br />

www.ceriotti.it<br />

Started <strong>in</strong>:<br />

1977<br />

President:<br />

Mr. Marco Ceriotti<br />

A nice and recent picture<br />

of Ceriotti management.

with Cosmoprof Bologna, the most important<br />

and recognized exhibition <strong>in</strong> the beauty world.<br />


The product portfolio is completed <strong>in</strong><br />

1994, when the production of professional<br />

blowdryers beg<strong>in</strong>s and rapidly ga<strong>in</strong>s relief<br />

and appreciation <strong>in</strong> the worldwide market.<br />

Ceriotti becomes the most complete Italian<br />

manufacturer <strong>in</strong> the hairdress<strong>in</strong>g <strong>in</strong>dustry<br />

and, with the <strong>in</strong>troduction of the l<strong>in</strong>e "Alta<br />

Sartoria Italiana" <strong>in</strong> 2019, becomes also<br />

the first company to <strong>in</strong>troduce tailor-made<br />

products and f<strong>in</strong>ishes <strong>in</strong> an field that by<br />

stereotyped-low quality products and clones<br />

of more prestigious brands.<br />

Innovation, passion, care, they all aim to the<br />

one objective: . In a field that is still ma<strong>in</strong>ly<br />

based upon stereotyped products and<br />

clones of more prestigious brands, Ceriotti<br />

has been able to dist<strong>in</strong>guish itself, and<br />

through <strong>in</strong>novation has evolved with trends,<br />

sometimes even anticipat<strong>in</strong>g them.<br />


Over the years, Ceriotti has been expand<strong>in</strong>g<br />

across the globe, build<strong>in</strong>g up a brand which<br />

is more and more recognized <strong>in</strong> all the 5<br />

Cont<strong>in</strong>ents. “Our goal is to be a reference<br />

po<strong>in</strong>t <strong>in</strong> the market – expla<strong>in</strong>s Marco Ceriotti,<br />

President. We are not simple manufacturers:<br />

we do not offer just products, we offer a<br />

qualified service, complete assistance, and<br />

superior quality. And this is proven by the<br />

over 2000 customers worldwide that choose<br />

Ceriotti everyday”.<br />


100% Made <strong>in</strong> Italy<br />

Haute Couture for the<br />

hairdress<strong>in</strong>g salon design<br />

Design, research, <strong>in</strong>novation<br />

Highest attention to details<br />

Very high quality products <strong>in</strong><br />

terms of performance & reliability<br />

More than 40 years of experience<br />

as italian manufacturers<br />

Internal research<br />

& development department<br />

Ability to certify products<br />

<strong>in</strong> all countries


STAR<br />


FX4000 Digital Turbo<br />

Thanks to the <strong>in</strong>fraquartz<br />

technology, the hair<br />

processor with ventilation<br />

produced by Ceriotti<br />

delivers <strong>in</strong>credible<br />

perfomances and<br />

reduces by more than<br />

50% the time required<br />

for all chemical and<br />

technical applications.<br />

An easy-to-use <strong>in</strong>terface<br />

guides the user through<br />

different procedures,<br />

simplify<strong>in</strong>g the setup and<br />

optimiz<strong>in</strong>g the work <strong>in</strong><br />

the salon. The addition<br />

of a Tourmal<strong>in</strong>e coat<strong>in</strong>g<br />

helps reduc<strong>in</strong>g the<br />

electrostatic charge and<br />

prepares hair for a nostress<br />

brush<strong>in</strong>g.<br />

companion. The use of<br />

steam <strong>in</strong> the application<br />

of hair products has<br />

proven <strong>in</strong>credible results<br />

<strong>in</strong> halv<strong>in</strong>g the set-times<br />

while improv<strong>in</strong>g the<br />

effect of the products<br />

themselves, results that<br />

are re<strong>in</strong>forced by the<br />

steriliz<strong>in</strong>g properties of<br />

ozone. This comb<strong>in</strong>ation<br />

of characteristics<br />

deliver benefits that<br />

are nowadays with<strong>in</strong><br />

everyone's reach thanks<br />

to Geyser Ozono.<br />

Egg<br />

When talk<strong>in</strong>g about<br />

“icons”, Egg deserves a<br />

special mention. Thanks<br />

to its modern shape, it<br />

processes like bayalage,<br />

deep condition<strong>in</strong>g and<br />

soft dry<strong>in</strong>g.<br />

WoW<br />

What's the most<br />

important feature to<br />

look for <strong>in</strong> a hairdryer?<br />

Strong power, low<br />

weight, low noise,<br />

long life... Some say<br />

that these feature can<br />

only be found <strong>in</strong> the<br />

most advanced and<br />

expensive dryers, while<br />

some other believe<br />

that the perfect tool<br />

is the simplest ones.<br />

Whatever your position,<br />

WoW will suprise you.<br />

A 100% Italian made<br />

hairdryer that delivers<br />

splendid performances,<br />

<strong>in</strong> a low weight and low<br />

noise body that radically<br />

changes your dry<strong>in</strong>g<br />

experience.<br />

Geyser Ozono<br />

Where natural<br />

treatments and bioproducts<br />

are becom<strong>in</strong>g<br />

more and more popular,<br />

the ozone steamer<br />

produced by Ceriotti<br />

represents a perfect<br />

has revolutionized the<br />

hood dryer <strong>in</strong>troduc<strong>in</strong>g<br />

features such as the<br />

4-speed TURBO motor,<br />

the ionic generator, the<br />

tourmal<strong>in</strong>e coat<strong>in</strong>g.<br />

Where most th<strong>in</strong>k that<br />

the hood dryer belongs<br />

“to the past”, Egg is<br />

look<strong>in</strong>g to the future as<br />

an irreplaceable tool for


MILANO<br />



Comprof was born <strong>in</strong> 1995 <strong>in</strong> response to the<br />

grow<strong>in</strong>g demand <strong>in</strong> the haircare and beauty<br />

sector for <strong>in</strong>novative and quality professional<br />

solutions. A multibrand organisation, 100%<br />

Made <strong>in</strong> Italy, that boasts an ample offer<strong>in</strong>g of<br />

products that never fail to meet the expectations<br />

of either the Italian or <strong>in</strong>ternational markets.<br />

Comprof is the perfect ally for all beauty<br />

professionals.<br />


16 proprietary brands<br />

25 Brand Ambassadors worldwide<br />

33 nations where we export Made <strong>in</strong> Italy<br />

4000 <strong>in</strong>novative formulations<br />


Sophisticated formulations, w<strong>in</strong>n<strong>in</strong>g style, high<br />

reliability. We promote and spread Made <strong>in</strong> Italy<br />

with contemporary projects and revolutionary<br />

ideas. These same foundations give rise to our<br />

products. Comprof is <strong>in</strong>novation that is easily<br />

available to all beauty professionals.<br />

VISION<br />

Spread<strong>in</strong>g the Haircare and Sk<strong>in</strong> Care cult<br />

through the products and services that we<br />

create. Wellness is our mantra, guid<strong>in</strong>g us<br />

towards new horizons. We strive to affirm<br />

ourselves as a reference po<strong>in</strong>t for Cosmetics<br />

Distributors worldwide.<br />

VALUES<br />

Cont<strong>in</strong>uous <strong>in</strong>novation: we anticipate trends<br />

and pursue ambitious objectives, mak<strong>in</strong>g<br />

change our growth driver to guarantee products<br />

that are always of the highest quality. Change is<br />

Innovative hair care brands<br />

and products that reflect<br />

Italian quality and tradition.<br />

ABOUT US<br />

Company Name:<br />

Comprof Milano srl<br />

Company Address:<br />

CIS di Nola Isola 8<br />

Pad. 8032-8035<br />

80035 Nola (NA) - Italy<br />

Email: <strong>in</strong>fo@comprof.it<br />

Website (s):<br />

http:comprof.it<br />

Founded <strong>in</strong>:<br />

1995<br />

Market<strong>in</strong>g manager:<br />

Dario Giordano<br />

Number of employees:<br />

65<br />

Present <strong>in</strong>: Europe, Middle East,<br />

North Africa<br />

Interested <strong>in</strong>: South America<br />

and Asia. Further expansion <strong>in</strong>:<br />

Eastern Europe, Scand<strong>in</strong>avia,<br />

and United Arab Emirates<br />

Ma<strong>in</strong> Brands:<br />

K-time, Paul Rivera,<br />

6.Zero,Technique, Abstyle, Ekre,<br />

Professional, Koster, Hair Tech,<br />

Jvone Milano, Lialysse, Alphea,<br />

Ben Herbe, Estiwell, Depiwell,<br />

Epilsweet<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

France, Spa<strong>in</strong>, Holland,<br />

Bulgaria, Greece, Hungary,<br />

Czech Republic, Iran, Tunisia


<strong>in</strong>herent to our organisation and <strong>in</strong>novation is<br />

the driv<strong>in</strong>g force beh<strong>in</strong>d us. Analys<strong>in</strong>g scenarios:<br />

our research doesn’t end with the most<br />

advanced formula. We go beyond that, <strong>in</strong>sert<strong>in</strong>g<br />

each product <strong>in</strong>to a larger scale project that<br />

takes <strong>in</strong>to account the context <strong>in</strong> which it is<br />

be<strong>in</strong>g used, current trends, and the specific<br />

needs of the end consumer.<br />

Persons of value: passion, energy, and<br />

competence. Our network is enthusiastic and<br />

ambitious, always eager to tackle new<br />

challenges. A united work group that<br />

collaborates to reach a common and shared<br />

objective. The secret to our success.<br />

Environmental susta<strong>in</strong>ability: we draw our<br />

<strong>in</strong>spiration from nature. All our formulas are<br />

enriched with active botanical <strong>in</strong>gredients and<br />

we are strongly committed to protect<strong>in</strong>g the<br />

environment that surrounds us. We are always<br />

look<strong>in</strong>g toward the future and a green and<br />

susta<strong>in</strong>able world.<br />

Territorial exclusive<br />

4% free merchandis<strong>in</strong>g<br />

Average dispatch<strong>in</strong>g of orders <strong>in</strong><br />

48 hours<br />

Logistic support<br />

End of year award<br />

Ambassador tra<strong>in</strong><strong>in</strong>g free of charge<br />

Personalised canvas<br />

Strategic location<br />

Shared social strategy<br />

Synchronised digital platform<br />


Comprof Academy is an ambitious project that<br />

came about as the fruit of our <strong>in</strong>tention to<br />

share two decades of knowledge and<br />

experience <strong>in</strong> the Haircare and Beauty Care<br />

sector. A true academy that offers personalised<br />

courses that are cont<strong>in</strong>ually updated to<br />

accompany beauty professionals along their<br />

path of professional growth and to give the<br />

entire sector an <strong>in</strong>novative push. Cool hunter<br />

by passion: our tra<strong>in</strong>ers are truly trend seekers.<br />

They catalyse trends and breath new life <strong>in</strong>to<br />

them, whether <strong>in</strong> Haircare or Beauty Care,<br />

anticipat<strong>in</strong>g the market.<br />

Didactic pragmatism: the capacity to transform<br />

fashion <strong>in</strong>spirations and scientific research <strong>in</strong><br />

applicable and replicable techniques and<br />

protocols. We share a know-how that is the fruit<br />

of skills acquired over the years.<br />

Experience and motivation: the synergy<br />

between the two decades of experience and<br />

strong motivation are the driv<strong>in</strong>g force of our<br />

model of education, which is always <strong>in</strong>novative<br />

and capable of def<strong>in</strong><strong>in</strong>g the new <strong>in</strong>-class and<br />

remote tra<strong>in</strong><strong>in</strong>g paradigms.<br />

Education <strong>in</strong> number. 30 International Stylists<br />

and Technicians for exclusive tra<strong>in</strong><strong>in</strong>g, 1400<br />

Events organised worldwide, 39000 Specialists<br />

<strong>in</strong> the tra<strong>in</strong><strong>in</strong>g sector.


• 30 partner laboratories <strong>in</strong> Italy: our partner<br />

laboratories are where our passion is applied<br />

to study<strong>in</strong>g new formulations, controll<strong>in</strong>g the<br />

conformity and quality of every <strong>in</strong>dividual raw<br />

material, perfect<strong>in</strong>g texture, composition,<br />

scents, and effectiveness of our products.<br />

• 4000 active <strong>in</strong>gredients of natural orig<strong>in</strong>s:<br />

the search for the most efficient active<br />

<strong>in</strong>gredient and the best-perform<strong>in</strong>g extract goes<br />

hand <strong>in</strong> hand with a profound knowledge of new<br />

market trends, enabl<strong>in</strong>g us to guarantee<br />

products that are of an excellent quality and<br />

with cutt<strong>in</strong>g-edge formulations.<br />

• 50 Rituals of consolidated beauty: we give<br />

value to beauty with solutions studied <strong>in</strong> every<br />

detail to ensure excellent results. We create<br />

usage protocols for our products that actually<br />

become <strong>in</strong>dispensable rituals for enhanc<strong>in</strong>g<br />

the beauty of sk<strong>in</strong> and hair.<br />

STAR<br />


K- Secret Mask Spray,<br />

K-Time<br />

This <strong>in</strong>tensive 10-<strong>in</strong>-1<br />

spray mask is perfect for<br />

all needs and any type<br />

of hair, from treated hair<br />

to dull, lifeless locks,<br />

effectively moisturiz<strong>in</strong>g<br />

and untangl<strong>in</strong>g without<br />

weigh<strong>in</strong>g hair down.<br />

Color is exalted and hair<br />

rega<strong>in</strong>s sh<strong>in</strong>e and<br />

natural body. Thanks<br />

to a specific multi-action<br />

formula, the <strong>in</strong>tensive<br />

mask spray makes<br />

it possible to enjoy<br />

10 fantastic benefits<br />

<strong>in</strong> one easy step.<br />

Take Over, 6.Zero<br />

Take Over by Sei.Zero<br />

offers specific<br />

treatments to meet the<br />

needs of curly, straight,<br />

damaged, coloured,<br />

or grey hair, leav<strong>in</strong>g it<br />

healthy and beautiful.<br />

Cutt<strong>in</strong>g-edge haircare<br />

technology for<br />

a complete approach<br />

and top performance<br />

that are always<br />

guaranteed.<br />

damaged hair.<br />

Formulated with high<br />

concentrations of Argan<br />

Oil, Vegetable Kerat<strong>in</strong>,<br />

and Blueberry Seed Oil,<br />

Lum<strong>in</strong>ò nourishes hair<br />

from with<strong>in</strong>,<br />

strengthen<strong>in</strong>g the hair<br />

fibre, from the medulla<br />

to the cuticle, mak<strong>in</strong>g it<br />

sh<strong>in</strong>y and brilliant<br />

without weigh<strong>in</strong>g hair<br />

down.<br />

Colossal and Fabulous,<br />

Paul Rivera<br />

The extra-hold hairspray<br />

Colossal comes <strong>in</strong> a 500<br />

ml conta<strong>in</strong>er to lend<br />

support and a stronger<br />

hold to your hair style,<br />

without weigh<strong>in</strong>g hair<br />

down. It protects aga<strong>in</strong>st<br />

humidity with an anti-frizz<br />

effect for a professional<br />

f<strong>in</strong>ish and impeccable<br />

hold. Enriched with<br />

Poppy and Blueberry<br />

Extracts.<br />

Fabulous is the spray<br />

with 10-<strong>in</strong>-1<br />

<strong>in</strong>stantaneous spray<br />

studied to keep hair<br />

look<strong>in</strong>g fabulous day<br />

Radyca, K-Time<br />

The first nutraceutical<br />

colour <strong>in</strong> the world,<br />

Radyca is an <strong>in</strong>novative<br />

professional product for<br />

hair, but delves it roots<br />

<strong>in</strong>to the trichological<br />

tradition to restore the<br />

true authenticity of colour,<br />

explor<strong>in</strong>g different fields<br />

of cosmetics. It covers<br />

100% of greys, is silicon-<br />

and PPD-free, and<br />

ensures an extraord<strong>in</strong>arily<br />

uniform and harmonious<br />

colour, thanks to its<br />

particular chemicalphysical<br />

composition that<br />

makes it possible for<br />

<strong>in</strong>termediate pigments<br />

to stabilise and distribute<br />

themselves accord<strong>in</strong>g<br />

to a pre-established<br />

geometric order.<br />

Lum<strong>in</strong>ò, Vegan Ok<br />

Treatment, Ekre<br />

Lum<strong>in</strong>ò is a completely<br />

vegan illum<strong>in</strong>at<strong>in</strong>g<br />

treatment. Vegetable<br />

active <strong>in</strong>gredients with<br />

an <strong>in</strong>credible hydrat<strong>in</strong>g<br />

and strengthen<strong>in</strong>g<br />

powers characterize<br />

Lum<strong>in</strong>ò, which is a<br />

fantastic cure-all for both<br />

normal and dry and<br />

after day. Fabulous has a<br />

formula conta<strong>in</strong><strong>in</strong>g<br />

Sambuca and Orchid<br />

Extracts. It regenerates,<br />

hydrates, illum<strong>in</strong>ates,<br />

and protects hair, mak<strong>in</strong>g<br />

it more manageable<br />

without weigh<strong>in</strong>g it down:<br />

a complete treatment for<br />

all types of hair <strong>in</strong> an<br />

unprecedented multiactive<br />


RADYCA<br />

The roots of the color.<br />


Qu<strong>in</strong>oa, Niosome and Coconut Oil based<br />


Check the website www.k-time.it

COTRIL<br />



Cotril is an Italian company based <strong>in</strong> Milan,<br />

operat<strong>in</strong>g <strong>in</strong> the Professional Hair Care market<br />

for hairdressers. Specialized <strong>in</strong> the development,<br />

manufactur<strong>in</strong>g and market<strong>in</strong>g of highquality<br />

professional haircare products, Cotril's<br />

bus<strong>in</strong>ess is split <strong>in</strong>to two sectors: Bus<strong>in</strong>ess<br />

Unit Cotril Professional, dedicated to the retail<br />

market, and Bus<strong>in</strong>ess Unit CTL Private Label,<br />

work<strong>in</strong>g under contract for the private label<br />

market.<br />


In over forty years s<strong>in</strong>ce its establishment, Cotril<br />

has written an important chapter <strong>in</strong> the history of<br />

professional hair products, <strong>in</strong> the name of competence,<br />

<strong>in</strong>tegrity, professionalism and reliability.<br />

Today it represents an <strong>in</strong>ternational benchmark<br />

for the world of color<strong>in</strong>g, styl<strong>in</strong>g and treatments.<br />

The product range is extremely wide and able to<br />

satisfy every need: it is made locally and <strong>in</strong>dependently<br />

– 100% made <strong>in</strong> Italy – thanks to the company's<br />

own research laboratories and manufactur<strong>in</strong>g<br />

plant, 24,000 square metres near Milan.<br />

Today, the B.U. CTL Private Label stands out <strong>in</strong><br />

the world of professional haircare for its proven<br />

experience, constantly demonstrated <strong>in</strong> the field<br />

through its successful brand Cotril Professional.<br />

The company exports to Russia, Spa<strong>in</strong>, Portugal,<br />

Czech Republic, Germany, Switzerland, Holland,<br />

Greece, Belgium, Poland, S<strong>in</strong>gapore, France, Vietnam,<br />

Usa, Malta, Tunisia, Morocco, Iraq, Turkey,<br />

Ukra<strong>in</strong>e, Latvia, South Corea and Serbia.<br />

ABOUT US<br />

Company Name:<br />

Cotril SpA<br />

Company Address:<br />

Via Trento 59,<br />

20021 Ospiate di Bollate (MI) - Italy<br />

Tel. +39 02 3834321<br />

Email: <strong>in</strong>fo@cotril.it - export@cotril.it<br />

Website:<br />

www.cotril.it - www.ctlspa.it - www.cotril.shop<br />

General Manager:<br />

Mr. Giuliano Reas<br />

Ma<strong>in</strong> Brands:<br />

Cotril - CTL<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Russia, Spa<strong>in</strong>, Portugal, Czech Republic,<br />

Germany, Switzerland, Holland, Greece,<br />

Belgium, Poland, S<strong>in</strong>gapore, France,<br />

Vietnam, Usa, Malta, Tunisia, Morocco,<br />

Iraq, Turkey, Ukra<strong>in</strong>e, Latvia, South Corea<br />

and Serbia<br />


Over the last few years, thanks to its strong<br />

connection with the world of c<strong>in</strong>ema, fashion,<br />

showbiz and sports, Cotril Professional has<br />

seen its brand awareness and presence <strong>in</strong><br />

the best hairstyl<strong>in</strong>g salons grow exponentially,<br />

both <strong>in</strong> the Italian and <strong>in</strong>ternational markets.<br />

This is the result of two concurrent factors:<br />

firstly, the fame of the company’s celebrity

Hair Cotril for<br />

Aurora Giov<strong>in</strong>azzo<br />

at the Rome Film<br />

Festival.<br />

endorsers and, secondly, the extraord<strong>in</strong>ary<br />

quality of the products. These features make<br />

Cotril Professional one of the most loved and<br />

popular brands to be found and used <strong>in</strong> stars’<br />

dress<strong>in</strong>g rooms, on movie sets and backstage<br />

at the catwalks.<br />


The market<strong>in</strong>g strategy aims at position<strong>in</strong>g<br />

the Brand Cotril Professional as luxury products<br />

for high-end salons, and promotes it<br />

through strong market<strong>in</strong>g and sponsorship activities<br />

us<strong>in</strong>g the modern tools of web market<strong>in</strong>g<br />

and social platforms, engag<strong>in</strong>g celebrities<br />

from the fashion/showbus<strong>in</strong>ess worlds as testimonials,<br />

and <strong>in</strong>vest<strong>in</strong>g <strong>in</strong> mass advertis<strong>in</strong>g <strong>in</strong><br />

women's/trade magaz<strong>in</strong>es. Regard<strong>in</strong>g the<br />

media strategy, accord<strong>in</strong>g to Audipress data<br />

the last Italian campaign (ma<strong>in</strong>ly concentrated<br />

<strong>in</strong> woman’s magaz<strong>in</strong>es) reached 15 million<br />

potential clients.<br />



Thanks to the Academy <strong>in</strong> Milan (cover<strong>in</strong>g<br />

around 700 sq. metres of floorspace), Cotril<br />

is able to give hairdressers the most advanced<br />

educational programs <strong>in</strong> l<strong>in</strong>e with current<br />

trends. S<strong>in</strong>ce 2015, Cotril has been develop<strong>in</strong>g<br />

a franchis<strong>in</strong>g network called Cotril<br />

Salons and also a light membership program<br />

named Cotril Center. Cotril Salons<br />

results so far <strong>in</strong>clude four successful<br />

open<strong>in</strong>gs: salons with very high turnover,<br />

supported by excellent quality products and<br />

effective communication strategies.<br />


Wide range of products<br />

Exclusively professional products<br />

and services<br />

The color factory<br />

100% made <strong>in</strong> Italy<br />

More than 40 years of<br />

experience<br />

Hi-tech factory<br />

High profile R&D department<br />

Private label services<br />

Hair Cotril for Autora Ruffico<br />

(Above) and Beatrice Vendram<strong>in</strong><br />

(Right) at the Venice Film<br />


COTRIL<br />


B.U. CTL Private Label aims to be the ideal<br />

partner through the study, development and<br />

production of hair products (with particular focus<br />

on color<strong>in</strong>g solutions). The top products<br />

are Permanent Colors, Tone-on-tone Colors,<br />

and Sensitive Dye, with revolutionary technology<br />

us<strong>in</strong>g ammonia-free or PPD-free formulas.<br />

Cotril offers three different types of service:<br />

Full Service (compris<strong>in</strong>g all steps of the<br />

process, from research and purchase of<br />

materials to manufactur<strong>in</strong>g and packag<strong>in</strong>g);<br />

Bulk+Packag<strong>in</strong>g (a fill<strong>in</strong>g and packag<strong>in</strong>g service,<br />

with packag<strong>in</strong>g supplied by the client);<br />

Bulk (manufactur<strong>in</strong>g and delivery of f<strong>in</strong>ished<br />

bulk product, packaged directly by the client).<br />

STAR<br />


GLOW ONE<br />

Glow One is the high-performance permanent hair<br />

color, offer<strong>in</strong>g 88 nuances capable of satisfy<strong>in</strong>g the<br />

needs and requests of even the most demand<strong>in</strong>g<br />

clients.<br />

Glow One guarantees 100% grey coverage and<br />

facilitates detangl<strong>in</strong>g, for glossy hair full of body<br />

and drenched <strong>in</strong> a fruity perfume.<br />

Its <strong>in</strong>novative formulation features the complex Oil<br />

Transport System, consist<strong>in</strong>g of two molecules that<br />

act <strong>in</strong> synergy with each other: one for the uniform<br />

distribution of the colour along lengths and tips,<br />

while second is needed to obta<strong>in</strong> richly saturated,<br />

long-last<strong>in</strong>g colour.





Back <strong>in</strong> 1958, Gilles le Bret, an enlightened<br />

chemist and botanist from Aix-en-Provence <strong>in</strong><br />

southern France, the home of natural beauty<br />

known for landscapes burgeon<strong>in</strong>g with flowers<br />

and grass, set up a technical laboratory<br />

for the purpose of research<strong>in</strong>g the benefits<br />

that botanic extracts may offer the human<br />

body and, more specifically, hair cells. Then<br />

<strong>in</strong> 1965, with a view to apply<strong>in</strong>g the results of<br />

his research to the products themselves, Gilles<br />

le Bret formally found Dancoly Cosmetique,<br />

specialised <strong>in</strong> manufactur<strong>in</strong>g a series of<br />

cosmetics formulated with botanical extracts.<br />

Four years later, the Dancoly Spa series was<br />

<strong>in</strong>itially launched as the first brand formulated<br />

with botanical extracts and oils able to<br />

meet the specific needs of different hair types,<br />

contribut<strong>in</strong>g to the success of these products<br />

with end users.<br />

After cont<strong>in</strong>ued research and <strong>in</strong>vestments, <strong>in</strong> the<br />

year 1980, Gilles le Bret discovered that the essence<br />

extracted from deep-sea seaweeds and<br />

ABOUT US<br />

Company Name:<br />

Dancoly<br />

Cosmetique,<br />

France<br />

Espace Le Beauvalle<br />

Bat B, 4 RUE Mahatma<br />

Gandhi 13090 Aix-EN<br />

Provence, France<br />

Website:<br />

www.dancoly.fr<br />

www.vieso.fr<br />

www.dancoly.com<br />

Founded <strong>in</strong>:<br />

1990<br />

Factory Area:<br />

10,000 sq. feet<br />

Production Capacity:<br />

Professional<br />

Hair Care Products:<br />

2.5 ml bottles/month<br />

Sk<strong>in</strong> Care and Body<br />

Products:<br />

1.6 ml bottles/month<br />

Gift Set Assembly:<br />

1.2 ml sets/month<br />

Soap Production:<br />

120 tonnes/month<br />

Ma<strong>in</strong> Brands:<br />

Dancoly Angel Provence<br />

Hair Care L<strong>in</strong>e/<br />

Dancoly Angel<br />

Professional<br />

Hair Care L<strong>in</strong>e/Dancoly<br />

SPA Hair Care L<strong>in</strong>e/<br />

Argan Oil L<strong>in</strong>e/ Vieso<br />

Hair Care L<strong>in</strong>e<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

UK, USA, Russia,<br />

Ma<strong>in</strong>land Ch<strong>in</strong>a,<br />

Italy, Japan,<br />

New Zealand, Austalia,<br />

Canada, Sweden,<br />

Indonesia, Demark,<br />

Hungary,<br />

Ukra<strong>in</strong>e, Taiwan,<br />

S<strong>in</strong>gapore, Malta,<br />

Malaysia, Dubia,<br />

Saudi Arabi, Kuwait,<br />

Yemen, Iraq,<br />

Hong Kong, Latvia,<br />

Cyprus, Greece,<br />

Poland, F<strong>in</strong>land,<br />

South Africa

Dancoly is present at lead<strong>in</strong>g<br />

trade fairs around the world:<br />

left, the fair <strong>in</strong> Paris, France<br />

and below, Cosmoprof<br />

<strong>in</strong> Bologna, Italy.<br />


Environmental Protection:<br />

all packag<strong>in</strong>g materials<br />

can be recycled<br />

Cruelty-free: product<br />

test<strong>in</strong>g only on human hair,<br />

never on animals<br />

European and FDA GMPC<br />

(Good Manufactur<strong>in</strong>g Practice<br />

Cosmetics) Certification<br />

Safe & Natural Ingredients:<br />

No parabens, SLS, paraff<strong>in</strong><br />

oil, vasel<strong>in</strong>e, propylene glycol,<br />

cocamide DEA<br />

various biological active <strong>in</strong>gredients had amaz<strong>in</strong>g<br />

repair<strong>in</strong>g effect on aged and yellow hair. He<br />

immediately <strong>in</strong>vited his friend George Girart<strong>in</strong> - a<br />

top hair stylist <strong>in</strong> France, to jo<strong>in</strong> his team. Based<br />

on their concerted efforts, Dancoly Cosmetique<br />

released the Angel l<strong>in</strong>e two years later.<br />

With the development of Dancoly Cosmetique<br />

and its plans for <strong>in</strong>ternational expansion, s<strong>in</strong>ce<br />

1998, Dancoly has taken steps for build<strong>in</strong>g a<br />

global brand. Today the brand has successfully<br />

penetrated markets <strong>in</strong> more than 60 countries<br />

<strong>in</strong> Europe, the Middle East, and Asia – earn<strong>in</strong>g<br />

the overwhelm<strong>in</strong>g approval of hairdressers all<br />

around the world.



Dancoly Cosmetique France now owns more<br />

than one thousand cosmetic formulas for products<br />

<strong>in</strong> a variety of fields, <strong>in</strong>clud<strong>in</strong>g haircare,<br />

sk<strong>in</strong> care, beauty and personal care. Their mission<br />

is to meet the demands of both the wholesaler<br />

and end client with quality products <strong>in</strong><br />

all these fields at affordable prices<br />

With a view to guarantee<strong>in</strong>g optimal service<br />

worldwide, Dancoly France has recently <strong>in</strong>vested<br />

heavily <strong>in</strong> construct<strong>in</strong>g a modern GMP<br />

production base <strong>in</strong> Ch<strong>in</strong>a. This plant was designed<br />

and eng<strong>in</strong>eered to provide all the production<br />

services necessary to this end, <strong>in</strong>clud<strong>in</strong>g<br />

the mould<strong>in</strong>g of packag<strong>in</strong>g materials, product<br />

design ,research and test<strong>in</strong>g of fill<strong>in</strong>g and manufactur<strong>in</strong>g<br />

processes, to meet all the needs<br />

of OEM/ODM customers and provide the most<br />

competitive products for their brands<br />

It is common knowledge that manufactur<strong>in</strong>g<br />

luxury cosmetics at a high price range is easy.<br />

But Dancoly is committed to a self-imposed<br />

challenge of mak<strong>in</strong>g high-quality cosmetics<br />

available to a much wider market while relentlessly<br />

striv<strong>in</strong>g for perfection. Indeed, the<br />

brand portfolio cont<strong>in</strong>ues to grow, with the addition<br />

of cutt<strong>in</strong>g-edge and <strong>in</strong>novative products<br />

that meet the most demand<strong>in</strong>g standards of<br />

both quality and safety, mak<strong>in</strong>g no compromises.<br />

Noth<strong>in</strong>g less than the best will do.<br />

STAR<br />


New Helichrysum L<strong>in</strong>e<br />

The near-miraculous<br />

properties of botanicals<br />

and other biological<br />

active <strong>in</strong>gredients are still<br />

be<strong>in</strong>g discovered.<br />

Like the Helichrysum,<br />

renowned as Immortelle,<br />

an "eternal" flower, the<br />

color of which never<br />

fades, even if after<br />

it dries. Its special<br />

<strong>in</strong>gredients have amaz<strong>in</strong>g<br />

properties: it can deeply<br />

moisturize and repair dry<br />

and damaged hair from<br />

with<strong>in</strong>.<br />

Helichrysum Revitaliz<strong>in</strong>g<br />

Shampoo/Conditioner<br />

Professionally formulated<br />

for dry, damaged or<br />

frizzy hair, this shampoo<br />

conta<strong>in</strong>s helichrysum<br />

essence and vitam<strong>in</strong>s<br />

A and E, which can<br />

effectively prevent<br />

further UVA and UVB<br />

damage while repair<strong>in</strong>g<br />

the damaged areas of<br />

hair shaft. Helichrysum<br />

moisturiz<strong>in</strong>g essence<br />

penetrates <strong>in</strong>to the hair<br />

shaft to create a barrier<br />

for repair<strong>in</strong>g dry, colored<br />

or chemically treated<br />

hair, reviv<strong>in</strong>g hair and<br />

restor<strong>in</strong>g its natural sh<strong>in</strong>e<br />

and elasticity, both <strong>in</strong>side<br />

and out.<br />

Helichrysum Waken<strong>in</strong>g<br />

Hydration Cream<br />

Enriched with helichrysum<br />

active <strong>in</strong>gredients,<br />

anti-<strong>in</strong>flammatory<br />

properties will alleviate<br />

scalp irritation while<br />

rejuvenat<strong>in</strong>g and<br />

revitaliz<strong>in</strong>g damaged hair<br />

caused by hot styl<strong>in</strong>g<br />

tools, chemicals and<br />

environmental elements.<br />

Helichrysum Sh<strong>in</strong>e<br />

Styl<strong>in</strong>g Wax<br />

This flexible hold wax<br />

creates versatile looks<br />

with long last<strong>in</strong>g results.<br />

It is suitable for all hair<br />

types to smooth, create<br />

texture, def<strong>in</strong>e and add<br />

structure to your style.

DIVA<br />




Established <strong>in</strong> 2007, Diva Pro Styl<strong>in</strong>g has<br />

grown quickly to become the UK's lead<strong>in</strong>g<br />

salon-exclusive electrical brand. With highly<br />

successful products <strong>in</strong> every dry<strong>in</strong>g and styl<strong>in</strong>g<br />

category, it has become respected as the<br />

salon professional's go-to brand for high-quality<br />

<strong>in</strong>novation at trade-friendly prices.<br />

The brand is stocked <strong>in</strong> most UK wholesalers,<br />

with it’s reputation spread<strong>in</strong>g throughout<br />

Europe, where the brand is represented by one<br />

of France’s lead<strong>in</strong>g hairdressers, Christophe<br />

Gaillet, whose enviable star-studded client-list<br />

<strong>in</strong>cludes Gucci, N<strong>in</strong>a Ricci, and L’Oréal<br />

Professionnel, among others.<br />

ABOUT US<br />

Company Name:<br />

Diva Pro Styl<strong>in</strong>g<br />

Company Full Name<br />

Salon Europe Ltd.<br />

CompanyAddress:<br />

223 L<strong>in</strong>en Hall<br />

162-168 Regent Street<br />

London W1B 5TE<br />

Tel. +44 7823 889055<br />

+44 7591 455651<br />

Email: helpdesk@<br />

saloneurope.com<br />

Website (s):<br />

www.divapro.co.uk<br />

Founded <strong>in</strong>: 2006<br />

Manager Director:<br />

Mr. Neil Robson<br />

Intl. Sales Manager:<br />

Ms. Francesca Donati<br />

francesca.donati@<br />

saloneurope.com<br />

Sr. Account Manager:<br />

Mr. Kev<strong>in</strong> De Cruz<br />

kev<strong>in</strong>decruz@<br />

saloneurope.com<br />

Ma<strong>in</strong> Brands:<br />

Diva Pro Styl<strong>in</strong>g<br />

Desired Export Dest<strong>in</strong>ations:<br />

North America, South<br />

America, Australia, Asia


Diva Pro creates <strong>in</strong>novative<br />

styl<strong>in</strong>g tools with stylists m<strong>in</strong>d!<br />

Powerful yet lightweight digitally<br />

controlled, brushless DC motor<br />

uses less energy and can last<br />

10x longer<br />

3-metre long, swivel, heat-proof<br />

cord<br />

Christophe Gaillet is a brand ambassador for<br />

Diva Pro Styl<strong>in</strong>g.<br />

Christophe is a multi-award w<strong>in</strong>n<strong>in</strong>g Hairstylist<br />

based <strong>in</strong> Paris and member of the Haute<br />

Coiffure Française artistic team.<br />

He is also considered as one of the most<br />

academic of French hairdressers who promotes<br />

French hairstyl<strong>in</strong>g throughout the globe.

DIVA<br />

STAR<br />


Atmos Atom<br />

Hair Dryer<br />

Get both style and<br />

substance with the ultra<br />

compact Atmos Atom<br />

Dryer weigh<strong>in</strong>g one<br />

quarter the weight of<br />

a typical professional<br />

AC Motor, without<br />

compromis<strong>in</strong>g on<br />

strength or power. The<br />

2000W, 100,000 RPM<br />

motor has been expertly<br />

designed for ultra-fast<br />

dry<strong>in</strong>g with significantly<br />

less motor noise,<br />

allow<strong>in</strong>g for a stressfree<br />

salon environment.<br />

Make it your own with<br />

replacement sleeves<br />

available for purchase<br />

separately.<br />

Atmos Dry<br />

Hair Dryer<br />

Introduc<strong>in</strong>g the new<br />

Atmos Dry weigh<strong>in</strong>g one<br />

quarter the weight of<br />

a typical professional<br />

AC Motor, without<br />

compromis<strong>in</strong>g on<br />

strength or power. The<br />

2000W. 100,000 RPM<br />

motor has been expertly<br />

designed for ultra-fast<br />

dry<strong>in</strong>g with significantly<br />

less motor noise,<br />

allow<strong>in</strong>g for a stressfree<br />

salon environment.<br />

Includes powerful Atmos<br />

PLUS condition<strong>in</strong>g<br />

system to help combat<br />

frizz leav<strong>in</strong>g hair sleek<br />

and sh<strong>in</strong>y. Make it your<br />

own with replacement<br />

sleeves available for<br />

purchase separately.<br />

Air Curl<br />

Styl<strong>in</strong>g Wand<br />

Diva Pro Styl<strong>in</strong>g<br />

<strong>in</strong>troduces an entirely<br />

new concept <strong>in</strong><br />

hairstyl<strong>in</strong>g technology<br />

with the <strong>in</strong>troduction of<br />

the Air Curl. This brandnew<br />

curl<strong>in</strong>g system<br />

provides heat and wave<br />

fix<strong>in</strong>g technology <strong>in</strong> one<br />

lightweight, easy to use<br />

tool, to give quick, longlast<strong>in</strong>g<br />

curls for all hair<br />

types. This curl system<br />

requires less, and lower,<br />

heat to fix curls and<br />

waves, mak<strong>in</strong>g it gentler,<br />

k<strong>in</strong>der hairstyl<strong>in</strong>g and<br />

fix<strong>in</strong>g <strong>in</strong> one elegant tool.

With replaceable customisable colour sleeves<br />

Scan the QR code<br />

for loads more <strong>in</strong>fo<br />







Created <strong>in</strong> Italy <strong>in</strong> 1998, Echosl<strong>in</strong>e is a<br />

professional hair-care brand that has embraced<br />

the «Clean Beauty» philosophy. Over the years,<br />

it has evolved and embarked on « The Vegan<br />

Way », formulat<strong>in</strong>g products based on natural<br />

<strong>in</strong>gredients and develop<strong>in</strong>g environmentallyfriendly<br />

packag<strong>in</strong>g and materials, while<br />

respect<strong>in</strong>g professionals and consumers.<br />

A susta<strong>in</strong>able and “clean” beauty is the vision<br />

that drives Echosl<strong>in</strong>e towards a « less is more»<br />

concept.<br />

«LESS» is the way to achieve a vegan and<br />

susta<strong>in</strong>able beauty, remov<strong>in</strong>g all that is not<br />

essential.<br />

«MORE» is what nature gives us when we<br />

learn to take the best out of nature, while fully<br />

respect<strong>in</strong>g it.<br />

Echosl<strong>in</strong>e’s Smart Beauty aims at reduc<strong>in</strong>g its<br />

impact on the environment and consumers,<br />

mak<strong>in</strong>g beauty ethical and susta<strong>in</strong>able with<br />

100% vegan hair-care products. Echosl<strong>in</strong>e aims<br />

at offer<strong>in</strong>g salons all over the world professional<br />

treatments, promot<strong>in</strong>g essential beauty and<br />

simplicity as the best expression of authenticity.<br />

Hair: Stylistic Team Echosl<strong>in</strong>e<br />

Photo: Marco Di Filippo<br />

ABOUT US<br />

Company Name:<br />

Pettenon<br />

Cosmetics<br />

S.p.A.<br />

A group company of<br />

Agf88 Hold<strong>in</strong>g<br />

Company Address:<br />

Via del Palù, 7/d<br />

35018 San Mart<strong>in</strong>o<br />

di Lupari (PD) - Italy<br />

Brand:<br />

Echosl<strong>in</strong>e<br />

Website:<br />

www.echosl<strong>in</strong>e.it<br />

www.echosl<strong>in</strong>e.it/en<br />

Founded <strong>in</strong>:<br />

1998<br />

Ma<strong>in</strong> Brands:<br />

B.Pur, Karbon 9,<br />

Seliàr, Echos Color,<br />

Synergy Color<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

More than<br />

60 countries<br />

<strong>in</strong> the world

STAR<br />


B.PUR CLAY<br />

B.PUR CLAY l<strong>in</strong>e is the<br />

latest smart range of<br />

Echosl<strong>in</strong>e that <strong>in</strong>cludes<br />

three simple, <strong>in</strong>novative<br />

products. It differs from<br />

other l<strong>in</strong>es because it<br />

purifies and offers deepdown<br />

clean<strong>in</strong>g that starts<br />

from the scalp, then<br />

rem<strong>in</strong>eralizes the hair,<br />

giv<strong>in</strong>g soft, sh<strong>in</strong>y locks<br />

and longer-last<strong>in</strong>g styl<strong>in</strong>g<br />

performance. Noth<strong>in</strong>g<br />

sums up the B.PUR CLAY<br />

l<strong>in</strong>e’s authenticity and<br />

environmental<br />

friendl<strong>in</strong>ess better than<br />

its simplicity.<br />

The l<strong>in</strong>e espouses the<br />

concept of susta<strong>in</strong>able<br />

and “Clean Beauty” and<br />

the products are 100%<br />

Vegan and made with<br />

Free From, natural orig<strong>in</strong><br />

<strong>in</strong>gredients. The selection<br />

of functional active<br />

<strong>in</strong>gredients <strong>in</strong>cludes<br />

Aloe Vera, Jojoba oil,<br />

Shea Butter and first<br />

and foremost White Clay<br />

with and antioxidant<br />

properties and a strong<br />

capacity to absorb<br />

impurities.<br />

B.PUR CLAY<br />


Purify<strong>in</strong>g and<br />

rem<strong>in</strong>eraliz<strong>in</strong>g mud for<br />

the scalp. White Clay<br />

purifies the scalp,<br />

work<strong>in</strong>g deep-down to<br />

remove external<br />

impurities. It is ideal for<br />

use on oily and impure<br />

sk<strong>in</strong>, for a healthier and<br />

more vibrant<br />

appearance.<br />

100% Vegan, Silicone<br />

and Sulphate free.<br />

B.PUR CLAY<br />



Purify<strong>in</strong>g and<br />

rem<strong>in</strong>eraliz<strong>in</strong>g shampoo.<br />

It provides deep-down<br />

clean<strong>in</strong>g for hair and<br />


Smart” beauty with reduced<br />

environmental impact and <strong>in</strong>novative<br />

vegan products<br />

Research <strong>in</strong> <strong>in</strong>novation with<br />

susta<strong>in</strong>able formulations and<br />

packag<strong>in</strong>g<br />

Essential formulas, based on natural<br />

<strong>in</strong>gredients and with high percentage<br />

of biodegradability<br />

Professional quality guaranteed for<br />

all of the products<br />

Respect for the professionals, the<br />

people and the planet<br />

leaves it soft, fragrant<br />

and ready for the Active<br />

Shap<strong>in</strong>g Mask. Ideal for<br />

medium to thick hair, as<br />

well as processed, dry or<br />

unruly hair.<br />

100% Vegan, Silicone<br />

and Sulphate free.<br />



Shap<strong>in</strong>g and plump<strong>in</strong>g<br />

mask. The formula<br />

provides deep-down<br />

nourishment without<br />

weigh<strong>in</strong>g down hair<br />

thanks to effective frizz<br />

prevention and volume<br />

control. It leaves hair<br />

look<strong>in</strong>g healthy,<br />

manageable and glossy.<br />

B.PUR CLAY Active<br />

Shap<strong>in</strong>g Mask features<br />

cutt<strong>in</strong>g-edge, patent<br />

pend<strong>in</strong>g* technology<br />

that is represented by<br />

the "Active Miraclay<br />

Technology TM” brand.<br />

Thanks to the power of<br />

White Clay, it halps<br />

styl<strong>in</strong>g and makes it<br />

long-last<strong>in</strong>g with a<br />

progressive memory<br />

effect. Ideal for medium<br />

to thick hair, as well as<br />

processed, dry or unruly<br />

hair.<br />

* Italian patent n.<br />

102019000003053<br />

International<br />

Patent pend<strong>in</strong>g PCT/<br />


ELGON<br />



Elgon is the premium brand of Pidielle S.p.A, a<br />

company based <strong>in</strong> Milan, draw<strong>in</strong>g on its<br />

founder’s talent and experience <strong>in</strong> the field of<br />

professional cosmetics.<br />

For 50 years we have worked with professional<br />

hairdressers from all over the world to help<br />

them deliver uniqueness to their clients. This<br />

translates <strong>in</strong>to a profound understand<strong>in</strong>g of<br />

color and the professional sector, as a<br />

guarantee of the quality and service that our<br />

company is able to provide. Our approach<br />

matches high perform<strong>in</strong>g Made <strong>in</strong> Italy products<br />

with concrete bus<strong>in</strong>ess development projects<br />

for our partners through support, collaboration,<br />

<strong>in</strong>spiration, <strong>in</strong>ternational education and<br />

bespoke services.<br />


Elgon is an <strong>in</strong>ternational brand who puts<br />

<strong>in</strong>dividuality and uniqueness at its core, offer<strong>in</strong>g<br />

products, services and <strong>in</strong>teractive education to<br />

support the hairdresser’s bus<strong>in</strong>ess. Our objective<br />

is to empower stylists and colorists all over the<br />

world with expert knowledge and know-how, so<br />

they can focus on creativity and offer a truly<br />

personalised service to the client <strong>in</strong> the chair.<br />

ABOUT US<br />

Company Name:<br />

Pidielle S.p.A<br />

Company Address:<br />

Via Bergam<strong>in</strong>a, 7<br />

20014 Nerviano<br />

Milan - Italy<br />

Tel. +39 0331 580166<br />

Email: elgon@<br />

elgoncosmetic.it<br />

Website:<br />

www.elgoncosmetic.com<br />

Founded <strong>in</strong>:<br />

1970<br />

CEO:<br />

Ms. Serena Caimano<br />

Ma<strong>in</strong> Brands:<br />

Elgon, Elgon Green, Mood,<br />

L<strong>in</strong>k-D<br />

Caimano family


Elgon boasts an <strong>in</strong>ternal laboratory <strong>in</strong> which our<br />

products are formulated and developed, as well<br />

as proprietary manufactur<strong>in</strong>g units. As certified<br />

manufacturers and color experts s<strong>in</strong>ce 1970,<br />

our production pr<strong>in</strong>ciples are founded on a<br />

cont<strong>in</strong>uous quality and control system, which<br />

has always dist<strong>in</strong>guished the brand.<br />

A brand with a conscience, Elgon is devoted to<br />

reduc<strong>in</strong>g social <strong>in</strong>justice and help<strong>in</strong>g shape a<br />

better future. S<strong>in</strong>ce 2010 we have been work<strong>in</strong>g<br />

with COOPI an <strong>in</strong>dependent, secular humanitarian<br />

organization committed to the development of<br />

women and local communities. After the project<br />

<strong>in</strong> Sierra Leone, teach<strong>in</strong>g local women how to<br />

cultivate their own farm<strong>in</strong>g bus<strong>in</strong>ess, Elgon has<br />

supported the project WATER FOR LIFE, WATER<br />

FOR PEOPLE <strong>in</strong> Ethiopia, and has already<br />

identified new further projects to be <strong>in</strong>volved <strong>in</strong><br />

over the com<strong>in</strong>g years.<br />


Distributed <strong>in</strong> 91 countries, Elgon is look<strong>in</strong>g<br />

to expand its family. We are look<strong>in</strong>g for<br />

distributors with a solid experience <strong>in</strong> the<br />

cosmetic <strong>in</strong>dustry, who hold a structured and<br />

widespread commercial network <strong>in</strong> their<br />

territory. If you, just like us, strive for <strong>in</strong>creased<br />

sales development and believe <strong>in</strong> provid<strong>in</strong>g<br />

excellent education programs, please get <strong>in</strong><br />

touch.<br />

100% made <strong>in</strong> Italy<br />

Worldwide presence<br />

Strong focus on R&D and<br />

<strong>in</strong>novation<br />

Halal and eco-friendly product l<strong>in</strong>e<br />

Highly engaged <strong>in</strong> CSR activities<br />

International education program<br />

ISO 9001 certification to ensure<br />

first-class products<br />

Our goal: to offer top-quality<br />

professional products and services<br />

Our mission: to make a<br />

personalized and premium quality<br />

professional hairdress<strong>in</strong>g service<br />

available to everyone<br />


Elgon offers a product to suit every need.<br />

Moda&Styl<strong>in</strong>g is our flagship professional<br />

technical l<strong>in</strong>e, an extensive permanent color<br />

range used to obta<strong>in</strong> rich and vibrant, longlast<strong>in</strong>g<br />

results.<br />

Imagea is our first product l<strong>in</strong>e with<strong>in</strong> Elgon<br />

Green, created with natural <strong>in</strong>gredients<br />

obta<strong>in</strong>ed from susta<strong>in</strong>able agriculture and<br />

featur<strong>in</strong>g eco-friendly packag<strong>in</strong>g.<br />

I|BLONDE is our wide range of professional<br />

products for bleach<strong>in</strong>g, designed to respond <strong>in</strong><br />

a targeted way to all blond<strong>in</strong>g needs.

ELGON<br />

STAR<br />



New generation of dust-free bleach<strong>in</strong>g<br />

powders that perform, whilst boast<strong>in</strong>g<br />

a compact, creamy, silky and lumpfee<br />

texture to facilitate application<br />

and improve adherence to the hair. All<br />

formulas are enriched with AC OIL<br />

COMPLEX, a blend of oils that protects<br />

hair from the stresses caused by<br />

bleach<strong>in</strong>g, and mar<strong>in</strong>e phyto-extracts with<br />

antioxidant and revitaliz<strong>in</strong>g properties.<br />


High-perform<strong>in</strong>g, dust-free white bleach<strong>in</strong>g<br />

powder for all lighten<strong>in</strong>g techniques.<br />

Classic and reliable. Lifts up to 7 levels.<br />


High perform<strong>in</strong>g, dust-free blue bleach<strong>in</strong>g<br />

powder that counteracts underly<strong>in</strong>g<br />

orange tones. Lifts up to 7 levels.<br />


High perform<strong>in</strong>g dust-free violet bleach<strong>in</strong>g<br />

powder that counteracts underly<strong>in</strong>g yellow<br />

tones. Lifts up to 7 levels.<br />


Ultra-compact clay bleach<strong>in</strong>g powder ideal<br />

for freehand bleach<strong>in</strong>g techniques. Lifts<br />

up to 7 levels.<br />


Extra powerful bleach designed to achieve<br />

the highest lift <strong>in</strong> the shortest time.<br />

Lightens hair up to 9 levels. TIME-SPEED<br />

effect: up to 5 levels <strong>in</strong> 30 m<strong>in</strong>utes.<br />


A complete treatment programme to<br />

prevent and combat the most common<br />

and least desirable of scalp anomalies:<br />

excess sebum, dandruff and hairloss.<br />

The PRIMARIA range, compact but complete,<br />

is rich <strong>in</strong> natural active <strong>in</strong>gredients:<br />


Are substances of plant orig<strong>in</strong> that<br />

constitute the sustenance of the<br />

microbiome, i.e. the blend of good<br />

microorganisms that <strong>in</strong>habit each and<br />

every part of our body, <strong>in</strong>clud<strong>in</strong>g the<br />

scalp, and that act as a shield aga<strong>in</strong>st<br />

aggressions from external agents and<br />

pathogenic microorganisms.<br />


A complex of plant fibres (with<br />

cucumber, apple, lime and seaweed<br />

extracts) that exert an anti-pollution<br />

action. They prevent the absorption of<br />

pollut<strong>in</strong>g substances by the scalp.<br />

•REDOXINA 2.0<br />

A complex conta<strong>in</strong><strong>in</strong>g hyaluronic acid<br />

and plant kerat<strong>in</strong>. Makes hair stronger,<br />

youthful and healthy with a time<br />

control effect.<br />

•REDENSYL®<br />

An <strong>in</strong>novative complex that exerts an<br />

effective anti-hairloss action.<br />

•FREE FROM<br />

Sulphates, silicones, parabens and<br />

artificial colorants.<br />


Pre-shampoo exfoliat<strong>in</strong>g treatment to<br />

detoxify and re-m<strong>in</strong>eralize the scalp.<br />


With gentle formula ideal for frequent<br />

or daily cleans<strong>in</strong>g of all hair types.<br />


Shampoo enriched with Redensyl®<br />

with strengthen<strong>in</strong>g and anti-hairloss<br />

properties to gently cleanse f<strong>in</strong>e and<br />

fragile hair.<br />



Lotion with Redensyl®that contributes<br />

to the prevention of hairloss and<br />

<strong>in</strong>creases the amount of hair <strong>in</strong> the<br />

growth phase.<br />


Pre-shampoo treatment with white clay<br />

to absorb excess sebum.<br />


Gently yet effectively removes<br />

dandruff and helps prevent its<br />

reappearance.<br />


Lotion with a gentle formula helps<br />

fight dandruff as well as sebum<br />

production.<br />


Deeply yet gently cleanses oily scalp<br />

and absorbs excess sebum thanks to<br />

the formula enriched with white clay.


Br<strong>in</strong>g new life to your color with<br />

Moda&Styl<strong>in</strong>g brown shades:<br />

rich and vibrant chromatic results<br />

to feel truly #brunette<br />

Discover the new <strong>in</strong>tense<br />

and beige browns on<br />

www.elgoncosmetic.com<br />

and @elgonofficial<br />

@elgonofficial<br />





People at Eugene Perma have always set<br />

themselves apart with a true entrepreneurial<br />

spirit. At every level, each person makes an<br />

enthusiastic, wholehearted commitment to the<br />

company growth both <strong>in</strong> domestic and <strong>in</strong>ternational<br />

markets <strong>in</strong> a highly competitive context.<br />

Proud of its French “savoir-faire”, Eugene Perma<br />

stands for the values of quality and creativity<br />

that it puts to work every day. Thus, draw<strong>in</strong>g<br />

strength from a desire to create, and united<br />

around a common search for <strong>in</strong>ventiveness,<br />

quality and effectiveness, Eugene Perma staff<br />

has built foundations and reputation of a<br />

corporation whose values they embody every<br />

Above, Didier Mart<strong>in</strong><br />

President and Owner<br />

of Eugene Perma.<br />

On the right, a picture<br />

of our manufactur<strong>in</strong>g<br />

plant located <strong>in</strong> Reims.<br />

ABOUT US<br />

Company Name:<br />

Eugene Perma<br />

Company Address:<br />

Headquarters:<br />

10 rue James Watt<br />

Bâtiment C/D<br />

93200 Sa<strong>in</strong>t-Denis<br />

France<br />

Website:<br />

http://en.eugenepermaprofessionnel.com/<br />

Started <strong>in</strong>:<br />

1918<br />

President & Owner:<br />

Didier Mart<strong>in</strong><br />

Number of Employees:<br />

400 worldwide<br />

Ma<strong>in</strong> Brands:<br />

Carmen, Solaris,<br />

Essentiel<br />

day. This strong commitment and positive state<br />

of m<strong>in</strong>d – a source of pride – have now been<br />

driv<strong>in</strong>g the brand for nearly a century. This is<br />

what makes Eugene Perma unique. The passion<br />

for hair and the search for style based on firstl<strong>in</strong>e<br />

expertise <strong>in</strong>evitably give rise to a history<br />

that resembles no other.<br />


Proud of its French “savoir-faire”, Eugene Perma<br />

is first-and-foremost a company on a human<br />

scale that has been able to set itself apart and<br />

develop a unique personality <strong>in</strong> the world of hair<br />

care. The company was founded by Eugène<br />

Sutter, a hairstylist and hairpiece manufacturer.<br />

It developed on the market of professional<br />

hairstylists and created three establishments<br />

<strong>in</strong> Paris, London, and Vienna. This <strong>in</strong>ternational<br />

development drew strength from the <strong>in</strong>vention<br />

of the “Eugène permanent wave”, known as<br />

“the perm”. Today, Eugene Perma is experienc<strong>in</strong>g<br />

strong <strong>in</strong>ternational development<br />

while still adher<strong>in</strong>g to its traditions and values.<br />

Present <strong>in</strong> 56 countries, Eugene Perma is a<br />

“Made <strong>in</strong> France” success story thanks to its

are tested under dermatological control.<br />

Eugene Perma products are tested by <strong>in</strong>dependent,<br />

certified laboratories. The manufactur<strong>in</strong>g<br />

plant, located <strong>in</strong> Reims, aims to<br />

respect the environment and observes strict<br />

production commitments. Pride of place is<br />

given to biodegradable raw materials: objective<br />

zero waste <strong>in</strong>to the environment. Recyclable<br />

materials are used whenever possible and the<br />

use of plastics and cardboard is be<strong>in</strong>g cont<strong>in</strong>ually<br />

reduced. Integral selective sort<strong>in</strong>g has been<br />

established for almost 20 years. Call<strong>in</strong>g on<br />

regional and national suppliers is a priority to<br />

foster the local economy.<br />

unique know-how. Through their creativity and<br />

professionalism, Eugene Perma’s hair beauty<br />

specialists give life to the values of authenticity<br />

and proximity that are so dear to the company<br />

while promot<strong>in</strong>g the impeccable level of quality<br />

that has always characterized all of their<br />

products and services.<br />


Eugene Perma has a Parisian <strong>in</strong>tegrated<br />

Research laboratory exclusively devoted to hair<br />

color and hair care, develop<strong>in</strong>g 100% of the<br />

company's formulas. This lab is leader <strong>in</strong> the<br />

field of ammonia-free hair color<strong>in</strong>g and has<br />

been a pioneer <strong>in</strong> bann<strong>in</strong>g tests on animals<br />

s<strong>in</strong>ce 1980's. Thanks to their unique cutt<strong>in</strong>gedge<br />

expertise, Eugene Perma <strong>in</strong>novations<br />

comb<strong>in</strong>e optimal respect for the hair and<br />

effectiveness. Eugene Perma’s products are<br />

known for their quality, reliability, and ease of<br />

use, benefit<strong>in</strong>g from all formulas be<strong>in</strong>g<br />

developed <strong>in</strong> collaboration with hairdressers<br />

and colorists. Shampoos and hair care ranges<br />


Eugene Perma hair color creates <strong>in</strong>novations<br />

that meet with hairstylists’ and consumers’ full<br />

approval both <strong>in</strong> France and abroad. Its color<strong>in</strong>g<br />

products are subjected to numerous tests and<br />

<strong>in</strong>spections that certify the performance of the<br />

color<strong>in</strong>g results as well as the <strong>in</strong>tegrity of the<br />

hair. Eugene Perma deploys all of its hair<br />


One of the lead<strong>in</strong>g brands<br />

<strong>in</strong> the hair salon <strong>in</strong>dustry <strong>in</strong> France<br />

100 years of expertise<br />

An <strong>in</strong>dependent and<br />

family-owned company<br />

Made <strong>in</strong> France<br />

100% control of the whole<br />

value cha<strong>in</strong> from formulation<br />

to distribution<br />

A true savoir-faire <strong>in</strong> color<strong>in</strong>g<br />

and <strong>in</strong>-depth care<br />

A true partnership with stylists<br />

and colorists all around the world


research and <strong>in</strong>novation expertise <strong>in</strong> order to<br />

provide high quality, <strong>in</strong>-depth care products with<br />

a wonderful sensory quality to address all hair<br />

and scalp challenges.<br />


Eugene Perma’s artistic teams are committed<br />

to identify<strong>in</strong>g and translat<strong>in</strong>g upcom<strong>in</strong>g trends<br />

<strong>in</strong> order to express them <strong>in</strong> a unique style, filled<br />

with personality and elegance, epitomiz<strong>in</strong>g<br />

“French Inspiration.” The artistic team at<br />

Eugene Perma Professionnel designs two<br />

collections a year: Spr<strong>in</strong>g/Summer and Fall/<br />

W<strong>in</strong>ter. Step-by-step videos are made available<br />

to realize the techniques and hairstyl<strong>in</strong>g <strong>in</strong><br />

salon. Collections are <strong>in</strong>spired by the latest<br />

fashion, lifestyle and beauty trends, worked on<br />

with an <strong>in</strong>ternational trend bureau. Creativity for<br />

Eugene Perma is, above all, a way to share<br />

emotions at the service of style.<br />


Carmen Tone on Tone<br />

The demi-permanent l<strong>in</strong>e<br />

of Carmen is composed<br />

of 4 services: Demipermanent<br />

Service to<br />

enhance natural color<br />

without transform<strong>in</strong>g<br />

it, cover 1st gray hairs<br />

or to revive the color of<br />

lengths; Gloss Service<br />

to provide a colored or<br />

neutral sh<strong>in</strong>y coat<strong>in</strong>g, or<br />

to create new shades;<br />

Toner Service to t<strong>in</strong>t<br />

blonde bases, neutralize<br />

and/or add a nuance<br />

after a Solaris service;<br />

Men Service to mask<br />

gray hair discreetly for<br />

a rejuvenat<strong>in</strong>g effect.<br />

Solaris<br />

Solaris is the reference<br />

range on the lighten<strong>in</strong>g<br />

market. Lighten<strong>in</strong>g<br />

techniques are not only<br />

dedicated to blondes!<br />

All hair types, for both<br />

women and men, can<br />

be enhanced with<br />

touches of light: short<br />

or long, th<strong>in</strong> or thick,<br />

Essentiel Kerat<strong>in</strong><br />

This product provides<br />

hair with the newgeneration<br />

<strong>in</strong>genuity<br />

of Essentiel Haircare<br />

for a long-last<strong>in</strong>g<br />

transformation with the<br />

use ot the shampoo and<br />

mask rout<strong>in</strong>e. Exclusive<br />

Keraction technology<br />

repairs and re<strong>in</strong>forces<br />

damaged hair, help<strong>in</strong>g<br />

it develop an <strong>in</strong>credible<br />

resistance that makes it<br />

much less brittle.<br />

Collections Nature Bio<br />

by Cycle Vital<br />

A complete hair care and<br />

styl<strong>in</strong>g products range<br />

with bio certified active<br />

<strong>in</strong>gredient for stylists<br />

and consumers who<br />

are look<strong>in</strong>g for: certified<br />

organic products to<br />

enhance their hair while<br />

respect<strong>in</strong>g nature, gentle<br />

formulas (sulfate free,<br />

silicone free, paraben<br />

free), detox <strong>in</strong> between<br />

classic hair care rout<strong>in</strong>es,<br />

all hair types products.<br />

Carmen<br />

Carmen is the 1st<br />

oxidative hair color<br />

from Eugene Perma<br />

Professionnel to amplify<br />

tones and sh<strong>in</strong>e thanks<br />

to its Reflect Magnetiq<br />

System. This is the<br />

<strong>in</strong>novative comb<strong>in</strong>ation<br />

of two specific<br />

quaternary ammonium<br />

compounds with an<br />

anti-free radical agent<br />

that visibly <strong>in</strong>creases<br />

Carmen’s color<strong>in</strong>g<br />

and sh<strong>in</strong>e enhanc<strong>in</strong>g<br />

powers. Attracted to<br />

the kerat<strong>in</strong> fiber, the<br />

Reflect Magnetiq<br />

System b<strong>in</strong>ds to the<br />

surface of the hair like<br />

a magnet to smooth<br />

its surface and form<br />

a sheath that reflects<br />

light and amplifies color<br />

and sh<strong>in</strong>e.<br />

straight or curly, light<br />

or dark. It’s range of<br />

7 products provide<br />

a creative lighten<strong>in</strong>g<br />

service adapted to each<br />

client. The formulas were<br />

developed to ensure<br />

maximum respect<br />

for the hair fiber and<br />

for the stylist.



EUGENE PERMA FRANCE S.A.S - RCS Bobigny 322 584 723<br />

THE<br />






1.<br />

2.<br />

REPAIR*<br />







[ NEW ]<br />


*Except for the Kerat<strong>in</strong> Force segment.<br />

All the products of the Kerat<strong>in</strong> ranges conta<strong>in</strong> kerat<strong>in</strong> or a botanical equivalent.

FANOLA<br />



FANOLA was born <strong>in</strong> 2005 from an <strong>in</strong>tuition of<br />

a group of entrepreneurs, becom<strong>in</strong>g<br />

immediately leader <strong>in</strong> the manufacture and<br />

sale of professional hair products <strong>in</strong> Italy and<br />

worldwide. Fanola is the Made <strong>in</strong> Italy brand<br />

of professional hair products, designed to<br />

follow the latest trends and to meet the needs<br />

of all the hairstylists <strong>in</strong> the world who want to<br />

share their creations <strong>in</strong> the social media.<br />

We are focused on creat<strong>in</strong>g a strong relationship<br />

between the brand and its followers, both<br />

hairstylists and end consumers but also on<br />

creat<strong>in</strong>g an <strong>in</strong>ternational community with all<br />

distributors to communicate the brand<br />

uniquely, strengthen<strong>in</strong>g its values.<br />

Fanola is focused on a behavioral and<br />

emotional dimension. It’s a young person,<br />

sparkl<strong>in</strong>g, dynamic, unconventional, who loves<br />

play<strong>in</strong>g with colors, <strong>in</strong>terpret<strong>in</strong>g them as a<br />

fashion accessory.<br />


Fanola is known worldwide thanks to No Yellow<br />

shampoo; the quality and effectiveness of the<br />

No Yellow Shampoo are the basis of the<br />

product's success and they had generated a<br />

worldwide awareness for the brand. The No<br />

Yellow l<strong>in</strong>e has gradually expanded to offer a<br />

complete service dedicated to blonde hair, with<br />

products dedicated not only to the care but also<br />

to color<strong>in</strong>g and bleach<strong>in</strong>g, always characterized<br />

by the presence of specific pigments that<br />

counteract unwanted yellow reflections.<br />

ABOUT US<br />

Company Name:<br />

Pettenon<br />

Cosmetics<br />

S.p.A.<br />

A group company of<br />

Agf88 Hold<strong>in</strong>g<br />

Company Address:<br />

via del Palù 7/d<br />

35018 San Mart<strong>in</strong>o<br />

di Lupari (PD) - Italy<br />

Brand:<br />

Fanola<br />

Founded <strong>in</strong>:<br />

2005<br />

Website:<br />

www.fanola.it<br />

Ma<strong>in</strong> Brands:<br />

Fanola; No Yellow;<br />

Orotherapy<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

Europe, North America,<br />

Australia; United Arab<br />

Emirates; New Zeland,<br />



Colourful/Creative/Community<br />

addicted<br />

Democratic&Inclusive<br />

UnconventionalFrequent<br />

Innovation<br />

Brand focused on social media<br />

Extreme perform<strong>in</strong>g products<br />

100% Made In Italy<br />

Professional Quality<br />

Hairstylist’s community<br />

International Distribution<br />

Fanola offers freedom of expression and<br />

experimentation. Everyone can f<strong>in</strong>d their ideal<br />

shade thanks to the orig<strong>in</strong>al, unorthodox colour<br />

selection, which conveys boundless love for life.<br />

STAR<br />


No Yellow Shampoo<br />

& Mask<br />

The professional<br />

treatments range<br />

with the Extra Violet<br />

Pigment to neutralize<br />

undesired yellow<br />

effects on bleached,<br />

blonde, streaked<br />

or gray hair. The<br />

formulation is enriched<br />

with Grape extract for<br />

an antioxidant action<br />

and Silk Prote<strong>in</strong>s for<br />

sh<strong>in</strong>e. The Shampoo<br />

neutralizes the yellow<br />

undertones with an<br />

immediate ton<strong>in</strong>g action<br />

and the mask neutralizes<br />

the yellow undertones<br />

leav<strong>in</strong>g the hair soft<br />

and sh<strong>in</strong>y.<br />

No Orange Treatments<br />

It is a professional<br />

treatment <strong>in</strong>clud<strong>in</strong>g<br />

Shampoo, Mask and<br />

Condition<strong>in</strong>g Foam,<br />

featur<strong>in</strong>g a highlyconcentrated<br />

BLUE<br />

pigment <strong>in</strong> their<br />

formulation to neutralize<br />

copper-red-orange tones<br />

while giv<strong>in</strong>g hair a cold,<br />

sh<strong>in</strong>y and even tone.<br />

In particular, Blue Foam<br />

is ideal on white hair<br />

for icy effect result,<br />

leav<strong>in</strong>g hair nourished<br />

and disetangled without<br />

weigh<strong>in</strong>g down.<br />

Nourish<strong>in</strong>g Treatments<br />

A complete restructur<strong>in</strong>g<br />

range for dry and frizzy<br />

hair. All the products<br />

are formulated to<br />

give hydration and<br />

nourishment to dry,<br />

stressed and damaged<br />

hair thanks to the Milk<br />

Prote<strong>in</strong>s and L<strong>in</strong>seed Oil.<br />

Fanola Color<br />

Permanent color<strong>in</strong>g<br />

cream with ammonia,<br />

enriched with G<strong>in</strong>kgo<br />

Biloba. Available <strong>in</strong><br />

119 shades, which<br />

can be mixed together<br />

to obta<strong>in</strong> <strong>in</strong>f<strong>in</strong>ite shades<br />

of color. Formulated<br />

to respect the sk<strong>in</strong><br />

and hair, it leaves hair<br />

bright and healthy and<br />

guarantees a long-last<strong>in</strong>g<br />

result. It allows to realize<br />

uniform and bright<br />

colors with rich, deep<br />

and natural reflections<br />

with 100% coverage of<br />

white hair.

FARMEN<br />



Farmen International Cosmetics Distribution<br />

was born <strong>in</strong> 1964, <strong>in</strong> a small three-room laboratory<br />

<strong>in</strong> Tur<strong>in</strong>, Italy. A genu<strong>in</strong>e firm, fruit of the<br />

labour of two generations, offer<strong>in</strong>g effective, reliable<br />

and cutt<strong>in</strong>g-edge products to beauty<br />

treatment and hairstyle professionals. A firm<br />

that is recognised and appreciated <strong>in</strong> more than<br />

80 countries, across the five cont<strong>in</strong>ents. Right<br />

from the first product, Farmesil silicon spray, a<br />

bra<strong>in</strong>child of founders Mariarosa Ceccon and<br />

Piero Manzetti, it stood out for its <strong>in</strong>novative<br />

and modern bus<strong>in</strong>ess approach. This is how<br />

the first gas-free Italian hair spray, Natural, was<br />

born, and all the other products that enrich its<br />

three brands: Vitality’s, Neà-Spa and Fasc<strong>in</strong>elle.<br />

Below, Farmen's Management<br />

and headquarters.<br />

ABOUT US<br />

Company Name:<br />

Farmen International<br />

Cosmetics<br />

Distribution SpA<br />

Company Address:<br />

Via Le<strong>in</strong>ì, 150<br />

10036 Settimo Tor<strong>in</strong>ese (TO)<br />

Italy<br />

Website:<br />

www.farmenspa.com<br />

Founded <strong>in</strong>:<br />

1964<br />

Ma<strong>in</strong> Brands:<br />

Vitality's, Neà-Spa,<br />

Fasc<strong>in</strong>elle<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

The World<br />


One of their strong po<strong>in</strong>ts is the ability to<br />

manage the entire production cha<strong>in</strong> with<strong>in</strong> the<br />

company: from the <strong>in</strong>itial concept to the selection<br />

of raw materials and active <strong>in</strong>gredients,<br />

right up to production, delivery and education<br />

of the end user. Only <strong>in</strong> this way, by meticulously<br />

check<strong>in</strong>g each and every step, can<br />

Farmen truly guarantee the quality and reliability<br />

of their products. These tests are so str<strong>in</strong>gent<br />

that no more than around 100 of the approximately<br />

600 formulas evaluated every year<br />

are actually manufactured on an <strong>in</strong>dustrial<br />

level. S<strong>in</strong>ce its establishment, Farmen has<br />

always pursued a s<strong>in</strong>gle objective: offer<strong>in</strong>g beauty<br />

and style professionals effective, reliable<br />

and <strong>in</strong>novative products to meet all their work<strong>in</strong>g<br />

needs. The result of this commitment<br />

is reflected today <strong>in</strong> three production l<strong>in</strong>es:<br />

Vitality’s, Neà-Spa and Fasc<strong>in</strong>elle. Vitality’s<br />

is the l<strong>in</strong>e dedicated to hair stylists, offer<strong>in</strong>g<br />

a complete high-quality range designed to<br />

enhance clients’ style and improve their wellbe<strong>in</strong>g.<br />

These specific colour<strong>in</strong>g, shap<strong>in</strong>g and<br />

styl<strong>in</strong>g solutions offer added value: the creativity<br />

and experience of Italian-made products.<br />

Neà-Spa is the brand dedicated to the professional<br />

beauty sector. This complete range of<br />

treatments for the face and body uses natural<br />

and exclusive active <strong>in</strong>gredients derived from<br />

Farmen’s research. Fasc<strong>in</strong>elle, the brand created<br />

to satisfy the needs of clients who purchase<br />

through the selective perfumery channel, is a<br />

complete l<strong>in</strong>e of high-end products for the wellbe<strong>in</strong>g<br />

and styl<strong>in</strong>g of hair.

Left, some images of<br />

the production cha<strong>in</strong>.<br />


A Modern Company<br />

Strong Research and<br />

Development Department<br />

A complete production<br />

cha<strong>in</strong><br />

Local and glocal at<br />

the same time<br />

Made <strong>in</strong> Italy<br />

Strong values<br />

50 years of experience<br />


Farmen has always believed <strong>in</strong> values such as<br />

respect for the environment, safety at work,<br />

customer care and commitment to the local<br />

environment, with the awareness that profit<br />

and responsibility cannot be separated. Today<br />

Farmen has decided to go beyond this mission<br />

statement, formalis<strong>in</strong>g their values and objectives<br />

with the project “The Susta<strong>in</strong>able Colours<br />

of Beauty”, a social responsibility strategy that<br />

aims at promot<strong>in</strong>g a new k<strong>in</strong>d of beauty, closer<br />

to the Environment and to People. The first result<br />

of this commitment was the formalisation<br />

of the “Charter of Values and Commitments”<br />

which was born as an evolv<strong>in</strong>g document and<br />

becomes richer through dialogue with all the<br />

firm’s stakeholders. One of Farmen's strong<br />

po<strong>in</strong>ts is the <strong>in</strong>ternal management of most<br />

of the supply cha<strong>in</strong>, which ensures the maximum<br />

quality, transparency and reliability of<br />

their products. Raw materials: Farmen is develop<strong>in</strong>g<br />

a susta<strong>in</strong>able supply policy based on<br />

environmental and human rights protection.<br />

The aim is to guarantee that even suppliers<br />

of their ma<strong>in</strong> <strong>in</strong>gredients respect this policy by<br />

the end of 2018. Packag<strong>in</strong>g: Farmen is at work<br />

to elim<strong>in</strong>ate overpackag<strong>in</strong>g, reduce the weight<br />

of packages by 15%, and reach 100% recycled<br />

paper and cardboard, partly certified as susta<strong>in</strong>able<br />

by the end of 2018. F<strong>in</strong>ally, the company<br />

provides support, assistance and tra<strong>in</strong><strong>in</strong>g before<br />

and after sale to professional clients, ensur<strong>in</strong>g<br />

that products are 100% safe both for<br />

humans and for the environment, thanks to<br />

thousands of analyses carried out each year<br />

by quality control at R&D laboratories.<br />


Farmen is a traditional Italian firm, strongly<br />

l<strong>in</strong>ked to the local environment and at the<br />

same time present <strong>in</strong> more than 80 countries<br />

across the 5 cont<strong>in</strong>ents. It is a spokesperson for

FARMEN<br />

Italian quality <strong>in</strong> the World. Reconcil<strong>in</strong>g this twofold<br />

nature has always been one of the essential<br />

po<strong>in</strong>ts <strong>in</strong> its corporate mission: for this reason,<br />

70% of personnel lives <strong>in</strong> Settimo Tor<strong>in</strong>ese and<br />

90% of first level suppliers can be considered<br />

local. Always <strong>in</strong> this perspective, Farmen offers<br />

cont<strong>in</strong>uous and practical support to the local<br />

social fabric, sponsor<strong>in</strong>g sport activities, NPOs,<br />

students, hospitals and other organisations. But<br />

<strong>in</strong>ternational markets are also an <strong>in</strong>tegral part of<br />

the soul of Farmen: future goals <strong>in</strong>clude penetrat<strong>in</strong>g<br />

markets <strong>in</strong> ex-Yugoslavia, Argent<strong>in</strong>a, Perù,<br />

Chile, Turckey, S<strong>in</strong>gapore, Mongolia, Norway, Sweden,<br />

UK, Ireland, Iceland, Mexico, South Africa.<br />

What type of partners are we look<strong>in</strong>g for? Professional<br />

importers, corporations, and retail cha<strong>in</strong>s.<br />


Farmen's employees are their greatest asset:<br />

for this reason, the firm guarantees health protection<br />

and safety at work, transparent recruitment<br />

policies, equal opportunities and equitable<br />

remuneration, special terms for maternity<br />

and agreements with nurseries, freedom of<br />

trade union representation and cont<strong>in</strong>uous<br />

professional development. In parallel, we share<br />

the will to commit to a strategy of tangible and<br />

transparent external communication, to make<br />

Farmen's commitment visible and <strong>in</strong>volve the<br />

entire supply cha<strong>in</strong>. Additionally, we support<br />

the local environment and the local community,<br />

with the creation of virtuous economic and<br />

social systems.<br />

STAR<br />


Zero/Vitality’s<br />

Zero is renew<strong>in</strong>g itself,<br />

with a more ecological<br />

conscience, shift<strong>in</strong>g<br />

the emphasis onto<br />

the susta<strong>in</strong>ability of<br />

consumption.<br />

Vitality’s has chosen<br />

to embrace the Vegan<br />

philosophy with 3 green<br />

pillars:<br />

- for Us Vegan is: No<br />

sumbstances of anial<br />

orig<strong>in</strong> or derivation and<br />

no GMOs are used.<br />

- 80-83% natural<br />

<strong>in</strong>dex: A tangible<br />

sign of Zero Colour’s<br />

daily commitment to<br />

respect<strong>in</strong>g the planet<br />

and the well-be<strong>in</strong>g of<br />

women.<br />

- Formulation with<br />

Organic extracts:<br />

of green tea, aloe,<br />

marshmallow,<br />

equisetum, and thyme.<br />

With anti-oxidant and<br />

emollient properties,<br />

they help protect colour<br />

and leave hair softer<br />

and silkier.<br />

Deco/Vitality’s<br />

The new Deco l<strong>in</strong>e is<br />

the professional choice<br />

to play freely with light<br />

and look after hair at<br />

the same time. Deco<br />

conta<strong>in</strong>s Complex oil, a<br />

precious blend of Cotton<br />

oil and Illipe butter<br />

that by nourish<strong>in</strong>g the<br />

hair helps reduce the<br />

deplet<strong>in</strong>g effects of the<br />

bleach<strong>in</strong>g process. The<br />

kerat<strong>in</strong> <strong>in</strong> the formula<br />

works synergistically with<br />

the Complex oil to protect<br />

hair and condition it<br />

superbly. Deco comprises<br />

a complete range for all<br />

lighten<strong>in</strong>g needs, look<strong>in</strong>g<br />

after both scalp and hair.<br />

Epurà /Vitality’s<br />

From the heart of nature,<br />

to the heart of beauty.<br />

From the unspoilt nature<br />

of the Alps to the<br />

advanced technology<br />

of Vitality’s labs comes<br />

Epurá. Pura Complex:<br />

Gentian, Mounta<strong>in</strong> arnica,<br />

Scots p<strong>in</strong>e, Lemon balm,<br />

Juniper,<br />

St. John’s Wort.<br />

A multifunctional<br />

botanical complex<br />

carefully selected <strong>in</strong><br />

collaboration with<br />

expert botanists to<br />

guarantee a safe<br />

and organic product, from<br />

seed to extract.<br />

Specific properties for<br />

each type of problem and<br />

<strong>in</strong>tense fragrances.<br />

Tone/Vitality’s<br />

Delicate tone-on-tone<br />

colour<strong>in</strong>g with no<br />

ammonia. It works<br />

gradually over time<br />

and doesn’t lighten<br />

the base, for an<br />

extremely natural colour.<br />

Thanks to Switch-on<br />

Technology, every nuance<br />

was broken down<br />

<strong>in</strong>to all its tones to<br />

scientifically balance<br />

the percentages of<br />

coloured pigments<br />

and thereby obta<strong>in</strong><br />

pure nuances.



Equisetum<br />

Marshmallow<br />

Thyme<br />

Green tea<br />

Aloe<br />


Our commitment to respect<strong>in</strong>g the planet and the beauty of women<br />

Diamond<br />

Sk<strong>in</strong> Protection<br />

Sh<strong>in</strong>e<br />

Complex<br />

Sweet<br />

protection<br />

Ammonia<br />

free<br />

With<br />

PTD<br />

Organic<br />

extracts<br />

We love<br />

pets<br />

*Conta<strong>in</strong>s no animal-derived <strong>in</strong>gredients<br />






Leo Leong started his career as a hairdresser<br />

more than 47 years ago and has been a<br />

professional hair care distributor s<strong>in</strong>ce 1993.<br />

He has always sought out <strong>in</strong>novative ways to<br />

<strong>in</strong>crease and stabilize the bus<strong>in</strong>ess of hair<br />

salons. As early as 1993, 2 <strong>in</strong>ternational 6-star<br />

spa resorts <strong>in</strong> Thailand - The Banyan Tree and<br />

Chiva Som - approached Leo to tra<strong>in</strong> their<br />

therapists on hair and scalp spa services. At<br />

that time there were no scalp care products<br />

available, but that did not stop Leo from com<strong>in</strong>g<br />

up with <strong>in</strong>novative ideas after learn<strong>in</strong>g about the<br />

resorts’ face and body spa services. From then<br />

on Leo has dedicated his efforts to the scalp<br />

and hair care market and learn<strong>in</strong>g everyth<strong>in</strong>g he<br />

can about it.<br />

In 1995, Leo became the first Asia Distributor for<br />

a top U.S. scalp care brand and also became<br />

Leo Leong's<br />

first-hand<br />

experience spurred<br />

him to develop<br />

revolutionary<br />

<strong>in</strong>-salon scalp<br />

treatments.<br />

ABOUT US<br />

Company Name:<br />

Folliz<strong>in</strong> Research Inc.<br />

Company Address:<br />

Global Headquarters:<br />

68 Kallang Pudd<strong>in</strong>g<br />

Road #06-03,<br />

SYH Logistics Build<strong>in</strong>g,<br />

S<strong>in</strong>gapore 349327<br />

Tel. +65 6743-5218<br />

Email: enquiry@folliz<strong>in</strong>.com<br />

Website:<br />

www.folliz<strong>in</strong>.com<br />

Started <strong>in</strong>:<br />

2006<br />

International Director:<br />

Leo Leong<br />

their <strong>in</strong>ternational tra<strong>in</strong>er for the Asia Pacific<br />

region, <strong>in</strong>spir<strong>in</strong>g him to focus on develop<strong>in</strong>g the<br />

scalp care market <strong>in</strong> hair salons. It was a<br />

challeng<strong>in</strong>g task, as hairdressers are creative<br />

people and are not particularly keen on "noncreative”<br />

services. He also noticed that most<br />

hair salons tended to focus on their customers’<br />

scalp problems and overpromis<strong>in</strong>g on the<br />

treatment results, as they were encouraged to do<br />

by most hair and scalp care product companies.<br />

And even when salons changed product brands,<br />

they cont<strong>in</strong>ued to make empty promises, the<br />

consequence was damag<strong>in</strong>g their clients’ trust<br />

<strong>in</strong>stead of build<strong>in</strong>g a solid relationship with them.<br />


Leo recalled his experience with the 2 spas <strong>in</strong><br />

Thailand, where he noticed that the scalp<br />

services were offered to the spa resort<br />

customers as a wellness service <strong>in</strong>stead of a<br />

problem-solv<strong>in</strong>g service. Over the years, he also<br />

realized that the professional hair care<br />

bus<strong>in</strong>esses marketed products focus<strong>in</strong>g on<br />

treat<strong>in</strong>g scalp problems but there was never<br />

really a brand that fully focused on promot<strong>in</strong>g<br />

scalp health ma<strong>in</strong>tenance. After learn<strong>in</strong>g and<br />

gather<strong>in</strong>g more <strong>in</strong>formation on sk<strong>in</strong> health and<br />

sk<strong>in</strong> care, he began his search for a scalp care<br />

range that is like a sk<strong>in</strong> care range. After all, he<br />

reasoned, our face is an extension of our scalp<br />

sk<strong>in</strong>, and it is essential to pay as much (if not<br />

more) attention to our scalp.<br />

In 2005, he found a U.S. laboratory develop<strong>in</strong>g<br />

products for aesthetic doctors and the first scalp<br />

product they came up with was a night serum.


Similar to night serums for the face, this is an<br />

<strong>in</strong>tensive multi-functional product that greatly<br />

improve the scalp sk<strong>in</strong> while the body is rest<strong>in</strong>g.<br />

Today this product, Intensive Follicle Energizer,<br />

has gone through multiple advancements over<br />

the years and rema<strong>in</strong>s as one of the best-sell<strong>in</strong>g<br />

products <strong>in</strong> the range. It has also won the most<br />

hair awards from Harper’s Bazaar, Cosmopolitan,<br />

Women’s Weekly and other lifestyle magaz<strong>in</strong>es.<br />

As there was only one product at that time from<br />

Folliz<strong>in</strong>, Leo requested the master distribution<br />

rights cover<strong>in</strong>g the entire Asia Pacific region.<br />


This slogan has become the essence of the<br />

brand. Folliz<strong>in</strong> started <strong>in</strong> 2006 and grew from<br />

one product to a full range for both <strong>in</strong>-salon<br />

services as well as home care. Folliz<strong>in</strong> products<br />

are SLS, SLES, parabens and alcohol free. All<br />

products are of sk<strong>in</strong> care grade, made with<br />

similar sk<strong>in</strong> care technologies, and made<br />

mostly from natural plant <strong>in</strong>gredients that can<br />

be found <strong>in</strong> the f<strong>in</strong>est facial products. Even the<br />

<strong>in</strong>-salon scalp services are aptly named as<br />

scalp facials due to the similarity to facial<br />

services provided <strong>in</strong> beauty salons. Promot<strong>in</strong>g<br />

the concept of tak<strong>in</strong>g care of the scalp as one<br />

would take care of the face became the biggest<br />

focus for the brand, mak<strong>in</strong>g it stand out from<br />

other scalp care products.<br />


When Leo started market<strong>in</strong>g <strong>in</strong> the region,<br />

everyone told him that Ch<strong>in</strong>a was the most<br />

promis<strong>in</strong>g market, not only <strong>in</strong> terms of size, but<br />

also because it was the fastest emerg<strong>in</strong>g<br />

Extensive experience<br />

and understand<strong>in</strong>g of the salon<br />

market and hairdressers.<br />

The brand is a Hair as well as<br />

Beauty Salon exclusive concept.<br />

Unique brand position with<br />

unique concepts.<br />

Highest value returns<br />

and frequency.<br />

Immediate <strong>in</strong>crease <strong>in</strong> bus<strong>in</strong>ess<br />

turnover with exist<strong>in</strong>g salon<br />

client base.<br />

Creates new and long-term<br />

bus<strong>in</strong>ess opportunities for Hair<br />

and Beauty salons.<br />

Enable salons to have better<br />

customer loyalty.<br />

Complete support for<br />

distributors from education<br />

to salon penetration plans.<br />

economy with a very vibrant and active hair<br />

<strong>in</strong>dustry. However, it is still one of the most<br />

challeng<strong>in</strong>g <strong>in</strong> terms of red tape when it comes<br />

to product registrations, and bad practices <strong>in</strong><br />

the salons when it comes to scalp and hair<br />

care. Determ<strong>in</strong>ed to tackle the most challeng<strong>in</strong>g<br />

market, Ch<strong>in</strong>a became one of the first<br />

dest<strong>in</strong>ations he chose to focus on.


STAR<br />


Tra<strong>in</strong><strong>in</strong>g became a big part of the work to be done<br />

and together with his Ch<strong>in</strong>a team, they<br />

successfully changed the concepts and the<br />

market<strong>in</strong>g approach of the salons that they work<br />

with <strong>in</strong> Ch<strong>in</strong>a. Today there are many f<strong>in</strong>e salons <strong>in</strong><br />

Ch<strong>in</strong>a with very well managed and professionally<br />

run scalp spas that can truly rival some of the<br />

best <strong>in</strong> salons around the world. Their tra<strong>in</strong><strong>in</strong>g <strong>in</strong><br />

Ch<strong>in</strong>a has also evolved to curriculum courses<br />

that dedicated therapists must attend and pass<br />

a f<strong>in</strong>al exam <strong>in</strong> order to become a Folliz<strong>in</strong> spa<br />

therapist. The Folliz<strong>in</strong> team <strong>in</strong> Ch<strong>in</strong>a is able to<br />

provide everyth<strong>in</strong>g a salon would need to run a<br />

successful scalp spa. Results have also shown<br />

that some salons earn up to 40% of the total<br />

salon turnover from their scalp spa alone.<br />

Besides Ch<strong>in</strong>a, Folliz<strong>in</strong> is also very successful <strong>in</strong><br />

S<strong>in</strong>gapore, Hong Kong, Malaysia and Thailand.<br />

Balanc<strong>in</strong>g Cleanser and<br />

Balanc<strong>in</strong>g Moisturizer<br />

Unique hydro-lipid<br />

balanc<strong>in</strong>g and<br />

moisturiz<strong>in</strong>g technologies<br />

to balance over-active<br />

sebaceous glands without<br />

us<strong>in</strong>g strong surfactants.<br />

Intensive Follicle<br />

Energizer<br />

Award-w<strong>in</strong>n<strong>in</strong>g night<br />

serum with highly<br />

effective technologies<br />

that stimulates the scalp<br />

sk<strong>in</strong> to cont<strong>in</strong>uously<br />

produce type 1 and<br />

type 3 collagen for Age<br />

Freeze effects. It also<br />

helps to create a perfect<br />

environment for healthy<br />

hair growth while you<br />

sleep.<br />

Essential Scalp Toner<br />

Award-w<strong>in</strong>n<strong>in</strong>g alcohol<br />

free, moisture<br />

enhanc<strong>in</strong>g Scalp Toner<br />

that acts like<br />

a face toner lock<strong>in</strong>g<br />

<strong>in</strong> essential moisture<br />

on the scalp.<br />

Scalp Pure<br />

The first Anti-Pollution<br />

treatment that detoxes<br />

your scalp by draw<strong>in</strong>g<br />

out impurities, tox<strong>in</strong>s,<br />

pollutants and other<br />

chemicals from the<br />

scalp sk<strong>in</strong>.<br />


With this successful and unique concept, Leo<br />

started to negotiate for the distribution rights of<br />

the brand globally. In 2018, a favorable settlement<br />

made Leo a partner of the brand, free to focus on<br />

the global market<strong>in</strong>g of Folliz<strong>in</strong>, while product<br />

development and manufactur<strong>in</strong>g rema<strong>in</strong> with the<br />

laboratory. This would ensure that both parties<br />

cont<strong>in</strong>ue to do what they do best to br<strong>in</strong>g the<br />

brand to the next level of success. Today, Folliz<strong>in</strong><br />

is focused on look<strong>in</strong>g for more <strong>in</strong>ternational<br />

partners to share the success of the Folliz<strong>in</strong><br />

scalp care story.

S k i n C a r e f o r t h e S c a l p




Made <strong>in</strong> Italy s<strong>in</strong>ce 1945, Framesi has been<br />

work<strong>in</strong>g for the professional hairdresser<br />

success provid<strong>in</strong>g salons with <strong>in</strong>novative,<br />

professional products that deliver <strong>in</strong> salon<br />

precision, predictability and performance.<br />

In Framesi beauty and fashion blend with<br />

<strong>in</strong>dividual artistry and creativity, boosted by a<br />

cutt<strong>in</strong>g-edge tra<strong>in</strong><strong>in</strong>g program.<br />


The courage to believe <strong>in</strong> it and make it<br />

come true. With the mere support of family<br />

and friends, an Italian story of passion and<br />

determ<strong>in</strong>ation began. And an exclusive<br />

alliance with hairdressers, which will never<br />

fail, was born as well.<br />

Mr Fabio Franch<strong>in</strong>a, President. Ms Patrizia Caldera,<br />

Market<strong>in</strong>g&Corporate Communication Director and<br />

Mr Andrea Pace, International Director.<br />

ABOUT US<br />

Company Name:<br />

Framesi SPA<br />

Company Address:<br />

Strada Statale dei Giovi 135<br />

20037 Paderno Dugnano (MI)<br />

Italy<br />

Website:<br />

framesi.it<br />

Founded <strong>in</strong>:<br />

1945<br />

Ma<strong>in</strong> Brands:<br />

Framcolor, Morphosis,<br />

FOR-ME, Framesi Barber Gen<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

USA, Tunisia, Pakistan, Czech<br />

Republic, UK, Switzerland,<br />

Argent<strong>in</strong>a<br />


•Major <strong>in</strong>vestments <strong>in</strong> research and <strong>in</strong> the<br />

development of cutt<strong>in</strong>g-edge formulations<br />

•The highest standards, thanks to carefully<br />

selected raw materials and a field-proven<br />

series of checks and controls<br />

•State-of-the-art production technology<br />

•Consultancy from prestigious Italian<br />

universities and US scientific <strong>in</strong>stitutes<br />

•Framesi Accessories: safety, ergonomics<br />

and top quality applied to implements for<br />

professional use.<br />



A tra<strong>in</strong><strong>in</strong>g program designed to br<strong>in</strong>g Italian<br />

fashion all over the world and turn all of<br />

Framesi’s hairstylists <strong>in</strong>to 360-degree beauty<br />

consultants and successful designers, as well<br />

as improv<strong>in</strong>g their technical skills. Learn<strong>in</strong>g by<br />

do<strong>in</strong>g places emphasis on the importance of<br />

high-level lifelong tra<strong>in</strong><strong>in</strong>g, a comprehensive<br />

program of technical and style courses <strong>in</strong><br />

classroom and web sessions, to please even<br />

the most demand<strong>in</strong>g professionals. The project<br />

will be led by two extremely knowledgeable<br />

teams: The International Technical Masters,<br />

for tailored one-to-one consultancy, and the<br />

Framesi International Ambassadors, locallyselected<br />

specialist tra<strong>in</strong>ers.




• The collection: a yearly research project<br />

<strong>in</strong>to colors, volumes and styl<strong>in</strong>g designed<br />

to propose the latest trends and satisfy the<br />

public’s expectations<br />

• A unique and orig<strong>in</strong>al cutt<strong>in</strong>g method that<br />

optimizes the quality/time ratio and ensures<br />

economic advantages for the salon<br />

• Fashion, technique and style <strong>in</strong> a series<br />

of sem<strong>in</strong>ars, the contents of which can<br />

immediately be implemented <strong>in</strong> the salon.<br />

A family bus<strong>in</strong>ess<br />

Our mission: To work<br />

exclusively for the success<br />

of the hairdresser<br />

• 100% made <strong>in</strong> Italy<br />

Creativity, good taste and<br />

style: the very essence of<br />

Italy, highly valued all over<br />

the world<br />

Attention to people<br />

• A unique project based<br />

on common goals to be<br />

shared with staff and<br />

customers alike


STAR<br />


Famcolor 2001<br />

This l<strong>in</strong>e gives the<br />

stylist an <strong>in</strong>f<strong>in</strong>ite range<br />

of possibilities, all<br />

brilliant and unalterable.<br />

The protective antiage<br />

formula and high<br />

quality pigments, made<br />

even more stable by a<br />

special technology, make<br />

FRAMCOLOR 2001 the<br />

permanent color loved<br />

most by professionals<br />

from all over the world.<br />

Morphosis Re-Structure<br />

Express Filler<br />

A 3 step treatment for<br />

total hair regeneration.<br />

It gives damaged hair<br />

back its resistance,<br />

sh<strong>in</strong>e and manageability.<br />

• PHASE 1<br />

Revitaliz<strong>in</strong>g Shampoo<br />

Purify<strong>in</strong>g, with surfactants<br />

of plant orig<strong>in</strong> and acid<br />

pH. Cleanses <strong>in</strong> depth<br />

leav<strong>in</strong>g the hair soft,<br />

hydrated and ready to<br />

receive regenerat<strong>in</strong>g ma<strong>in</strong><br />

pr<strong>in</strong>ciples. With precious<br />

elements to nourish the<br />

scalp and bulb too.<br />

• PHASE 2<br />

Express Filler<br />

Restructur<strong>in</strong>g gel to fill<br />

out and repair hair fibre<br />

<strong>in</strong> depth. Re-thickens<br />

and re-compacts shaft<br />

surface transform<strong>in</strong>g<br />

texture <strong>in</strong>stantly.<br />

• PHASE 3<br />

Precious Fluid<br />

Intensive discipl<strong>in</strong><strong>in</strong>g<br />

treatment. Restores hair<br />

fibre’s natural beauty<br />

and elasticity. Thanks<br />

to last generation<br />

components, smooths<br />

and re-compacts the<br />

cuticles to trap the ma<strong>in</strong><br />

pr<strong>in</strong>ciples for longerlast<strong>in</strong>g<br />

benefits.<br />

Extraord<strong>in</strong>ary sh<strong>in</strong>e and<br />

softness for hair.<br />

Decolor B Diamond<br />

A highly perform<strong>in</strong>g<br />

bleach with diamond<br />

powder. With ultra-fast<br />

and dust-free formula,<br />

hair gets extra sh<strong>in</strong>e<br />

and hair surface<br />

gets smoother, more<br />

lum<strong>in</strong>ous and solid.<br />

• Fast action<br />

• Lighten<strong>in</strong>g power:<br />

over 9 LEVELS<br />

• Very hydrat<strong>in</strong>g<br />

• Brilliance effect<br />

• Smoothed, silky,<br />

sh<strong>in</strong>y hair

GLYNT<br />



GLYNT is a salon exclusive hair cosmetics<br />

brand from Germany. More than 10,000 top<br />

salons around the world are currently work-<strong>in</strong>g<br />

with GLYNT. In 2017, it has been ranked as the<br />

best German hair cosmetics provider for<br />

the fourth consecutive time. Hans Conzen<br />

Kosmetik GmbH, the company beh<strong>in</strong>d GLYNT,<br />

was founded <strong>in</strong> 1968 by Hans Conzen. S<strong>in</strong>ce<br />

then, this family-owned company has always<br />

been <strong>in</strong>dependent. The registration of the<br />

brand GLYNT, old-German for “sh<strong>in</strong>e”, <strong>in</strong> the<br />

early 1980s set the course for today’s success.<br />

Today’s CEO, Stephan Conzen, is the orig<strong>in</strong>al<br />

founder’s son. At the beg<strong>in</strong>n<strong>in</strong>g, the company<br />

ma<strong>in</strong>ly produced dermatological products,<br />

<strong>in</strong> particular sk<strong>in</strong> cosmetics for children and<br />

adolescents with sk<strong>in</strong> problems. Build<strong>in</strong>g upon<br />

that experience, it found its way <strong>in</strong>to the hair<br />

cosmetics market <strong>in</strong> the early 1970s. GLYNT is<br />

now plann<strong>in</strong>g to broaden its portfolio of <strong>in</strong>ternational<br />

distributors.<br />


The company philosophy is ma<strong>in</strong>ly based on<br />

three pillars. First, it concentrates on what<br />

is essential to modern hairdressers: a compact<br />

portfolio of high quality products, which is<br />

100% salon exclusive. Second, Hans Conzen<br />

Kosmetik GmbH sees itself as a modern l<strong>in</strong>k<br />

between nature and science: 100% product<br />

ABOUT US<br />

Company Name:<br />

Hans Conzen<br />

Kosmetik GmbH<br />

Company Address:<br />

Lehmkoppel 2<br />

25499 Tangstedt/<br />

P<strong>in</strong>neberg - Germany<br />

Tel. +49 4101 37 33-0<br />

Fax: +49 4101 37 33-11<br />

Mail: <strong>in</strong>fo@glynt.com<br />

Export Contact:<br />

Marc-Denis Ruecker<br />

Head of International Sales<br />

Tel. +49 4101 37 33-49<br />

Mail: d.ruecker@glynt.com<br />

Ma<strong>in</strong> export dest<strong>in</strong>ations:<br />

Austria, France, Switzerland,<br />

Denmark, Iran, UAE, Poland<br />

Website:<br />

www.glynt.com<br />

www.grahamhillcosmetics.com<br />

Ma<strong>in</strong> Brands:<br />


Established <strong>in</strong>:<br />

1968<br />

CEO:<br />

Stephan Conzen<br />

Number of employees:<br />

120<br />

Turnover 2016:<br />

22 Mio. €<br />

Core bus<strong>in</strong>ess:<br />

cosmetics, colour systems<br />

and salon products<br />

performance is the benchmark; botanical <strong>in</strong>gredients<br />

are often the way to get there. Third,<br />

the company strives to deliver a “high quality<br />

but reasonable price” with attractive trade<br />

marg<strong>in</strong>s for salons and affordable prices for<br />

end users. In view of this, all products are<br />

exclusive <strong>in</strong> terms of quality, but not <strong>in</strong> terms<br />

of price.

Right, external<br />

and <strong>in</strong>ternal views<br />

of the company.<br />


The GLYNT product portfolio does not only<br />

<strong>in</strong>clude highly effective care and styl<strong>in</strong>g products,<br />

but also a compact portfolio of professional<br />

salon products like the GLYNT Shadows<br />

colour system or the <strong>in</strong>ternationally renowned<br />

GLYNT bleach<strong>in</strong>g powders. At the beg<strong>in</strong>n<strong>in</strong>g<br />

of 2017, GLYNT successfully launched their<br />

new and revolutionary product l<strong>in</strong>e Trijuven,<br />

a three-step therapy to rejuvenate both chemically<br />

treated hair and natural hair. Trijuven<br />

works not only on the cuticle, the outer part<br />

of the hair, but also <strong>in</strong> the cortex, the <strong>in</strong>ner<br />

part. The result<strong>in</strong>g effect allows hairdressers<br />

to work on stressed hair safely. Moreover,<br />

GLYNT supports its customers with a wide<br />

range of market<strong>in</strong>g material to successfully<br />

establish Trijuven as the new beauty rout<strong>in</strong>e<br />

for their clients. In addition, Hans Conzen Kosmetik<br />

GmbH has recently expanded its product<br />

portfolio with the new groom<strong>in</strong>g l<strong>in</strong>e for<br />

men, GRAHAM HILL. Inspired by the legendary<br />

rac<strong>in</strong>g icon GRAHAM HILL, the product l<strong>in</strong>e<br />

is the best choice for style-conscious gentlemen.<br />

It is currently made of 17 different products<br />

that have been segmented <strong>in</strong>to three<br />

categories: Cleans<strong>in</strong>g & Vitalis<strong>in</strong>g, Styl<strong>in</strong>g &<br />

Groom<strong>in</strong>g and Shav<strong>in</strong>g & Refresh<strong>in</strong>g. Among<br />

these, Stowe Wax Out Charcoal Shampoo and<br />

Rascasse Beard Wash Cleans<strong>in</strong>g Powder are<br />

the highlights for top barbers. While the black<br />

Stowe Wax Out Charcoal Shampoo has the<br />

rare ability to thoroughly r<strong>in</strong>se out all k<strong>in</strong>ds<br />

of pomade, Rascasse Beard Wash Cleans<strong>in</strong>g<br />

Powder is the world’s first enzyme powder for<br />

an extra-mild beard wash.<br />


Voted by salons as Best German<br />

Hair Cosmetics Supplier <strong>in</strong> 2013,<br />

2014, 2015, 2016<br />

100% Made <strong>in</strong> Germany<br />

100% Salon exclusivity<br />

Full range of products<br />

High quality at a surpris<strong>in</strong>gly<br />

reasonable price<br />

Compact product portfolio with<br />

limited capital lockup<br />

Products tailored to<br />

daily salon needs<br />

Focus on both high efficacy as<br />

well as a maximum tolerance<br />

State-of-the-art product<br />

formulations<br />

Only <strong>in</strong>gredients with<br />

proven effects

GLYNT<br />

STAR<br />



Hans Conzen Kosmetik GmbH considers tra<strong>in</strong><strong>in</strong>g<br />

as an essential part of the professional<br />

practice <strong>in</strong> this sector, because hairstylists<br />

and salon owners should keep updated on the<br />

latest fashion trends and product <strong>in</strong>novation<br />

<strong>in</strong> order to deliver a premium quality service.<br />

With this <strong>in</strong> m<strong>in</strong>d, the company organizes a<br />

3-day workshop on colour techniques for colour<br />

experts, who can enrol directly through the<br />

company website. For the seventh consecutive<br />

time, the Capelli Group with Thorsten Hussfeldt<br />

1. Shadows<br />

One of the most modern<br />

hair colour systems <strong>in</strong><br />

the market, 70 shades,<br />

and endless creativity.<br />

2. Plat<strong>in</strong>um Bond<br />

A bleach<strong>in</strong>g experience<br />

that will redef<strong>in</strong>e your<br />

quality expectations;<br />

perfect with Shadows<br />

Energizer 2%.<br />

3. Revital Care Series<br />

Natural “botox” for<br />

chemically treated hair;<br />

Revital Rega<strong>in</strong> Milk is<br />

excellent.<br />

4. Glynt Derma<br />

Care Series<br />

The versatile remedy<br />

for scalp irritation<br />

and dandruff; Derma<br />

Regulate Shampoo is<br />

one of the best.<br />

5. Nutri Care Series<br />

The one-stop-shop for<br />

dry and damaged hair;<br />

Nutri Oil Elixir is a musthave;<br />

Malibu Smooth<strong>in</strong>g<br />

Cream: lightweight antifrizz<br />

cream.<br />

6. Rok Spray Foam<br />

Versatile spray foam for<br />

strong volume on the roots<br />

or creative texture effects.<br />

7. Spider Cream<br />

Flexible styl<strong>in</strong>g for variable<br />

texture and light hold.<br />

8. Diamond Sh<strong>in</strong>e Spray<br />

Reflective spray for silky<br />

sh<strong>in</strong>e, which will make<br />

your styl<strong>in</strong>g success<br />

directly visible.<br />

9. Vita Day Cream<br />

The salon blockbuster<br />

- moisturiz<strong>in</strong>g styl<strong>in</strong>g<br />

cream for hold &<br />

fullness.<br />

1<br />

6<br />

9<br />

4<br />

8<br />

2<br />

3<br />

5<br />

7<br />

and the GLYNT Artistic Team have toured together<br />

to 8 German cities on the Trend Tour<br />

Cut and Style 2017. Under the slogan “Breakfree”,<br />

Thorsten Hussfeldt presented three<br />

different ideas of cut: Shortcut, Shortbob<br />

and Longhair; they are suitable to different<br />

lengths and allow versatile styl<strong>in</strong>g options.





Inebrya is the professional haircare brand<br />

created <strong>in</strong> Italy for the hair artists of the world.<br />

The brand name comes from the Italian verb<br />

“<strong>in</strong>ebriare” which means to exhilarate, to<br />

stimulate, to excite.<br />

The Inebrya products “<strong>in</strong>ebriano” because<br />

they move the senses through the colors<br />

(packag<strong>in</strong>g and fluids) and the fragrances<br />

that fulfill the air s<strong>in</strong>ce the first born <strong>in</strong> 1999.<br />

These features are rooted <strong>in</strong> the brand’s DNA<br />

which stands for high sensorial experiences.<br />

In the Italian laboratories every new product is<br />

conceived, developed and produced select<strong>in</strong>g<br />

with great accuracy cosmetic and delicate<br />

fragrances, <strong>in</strong>novative transform<strong>in</strong>g textures<br />

and sensorial packag<strong>in</strong>gs.<br />

Be<strong>in</strong>g a professional haircare brand means<br />

offer<strong>in</strong>g products cover<strong>in</strong>g all the needs<br />

the end consumers want to solve when<br />

approach<strong>in</strong>g their hairdressers. Inebrya offers<br />

a wide product range cover<strong>in</strong>g the follow<strong>in</strong>g 3<br />

areas: technical, treatment & care, styl<strong>in</strong>g &<br />

f<strong>in</strong>ish<strong>in</strong>g. Today Inebrya is distributed <strong>in</strong> more<br />

than 60 different countries of the world, and<br />

aims at reach<strong>in</strong>g, empower<strong>in</strong>g and help<strong>in</strong>g<br />

more professionals and customers around<br />

the globe.<br />

INEBRYA offers exclusive products and solutions<br />

for keep<strong>in</strong>g hair healthy and beautiful, studied<br />

to meet all the needs of haircare PROFESSIONALS<br />

who br<strong>in</strong>g CREATIVITY and PASSION to their work<br />

every day, to make every woman feel UNIQUE.<br />

ABOUT US<br />

Company Name:<br />

Pettenon<br />

Cosmetics<br />

S.p.A.<br />

A group company of<br />

Agf88 Hold<strong>in</strong>g<br />

Company Address:<br />

via del Palù 7/d<br />

35018 San Mart<strong>in</strong>o<br />

di Lupari (PD) - Italy<br />

Brand:<br />

Inebrya<br />

Founded <strong>in</strong>:<br />

1999<br />

Website:<br />

www.<strong>in</strong>ebrya.it<br />

Ma<strong>in</strong> Brands:<br />

Blondesse, Ice Cream,<br />

Inebrya Color & Bionic<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

more than 60 countries<br />

<strong>in</strong> the world<br />

Hair: Artistic Team Inebrya - Photo: Filippo Fortis


Hair: Artistic Team Inebrya - Photo: Filippo Fortis<br />

Sensorial experience as a po<strong>in</strong>t<br />

of differentiation<br />

Ultra fem<strong>in</strong><strong>in</strong>ity and elegant<br />

maximalism<br />

Complete professional range<br />

Constant research and <strong>in</strong>novation<br />

International education programs<br />

(tra<strong>in</strong><strong>in</strong>g and events)<br />

100% made <strong>in</strong> Italy<br />

Worldwide distribution<br />

More than 20 years of expertise<br />

STAR<br />



Blondesse aims to<br />

offer impeccable,<br />

bright and fashionable<br />

blonde and brunette<br />

hair <strong>in</strong> complete<br />

safety. Blondesse<br />

covers not only prelighteners<br />

range, but<br />

also the comprehensive<br />

selection features<br />

toners and treatments,<br />

both for blonde and light<br />

brown hair.<br />

Miracle Gentle Lightener<br />

- Protect is the first<br />

product to offer top prelighten<strong>in</strong>g<br />

performance<br />

while leav<strong>in</strong>g the structure<br />

of the hair <strong>in</strong>tact. It is<br />

ideal for people who use<br />

pre-lighten<strong>in</strong>g services on<br />

a regular basis.<br />

Ultra Fast Lightener 9<br />

Tones is a compact blue<br />

pre-lighten<strong>in</strong>g powder<br />

for quick, high lift<strong>in</strong>g.<br />

Reduct Color Powder<br />

Antibrass is a compact<br />

green pre-lighten<strong>in</strong>g<br />

powder for cleans<strong>in</strong>g<br />

artificial colours and<br />

neutraliz<strong>in</strong>g warm<br />

hues. Ammonia Free<br />

Lightener is a compact<br />

purple ammonia-free<br />

pre-lighten<strong>in</strong>g powder.<br />

Cosmetic Bleach<strong>in</strong>g<br />

Cream is a cosmetic<br />

blue pre-lighten<strong>in</strong>g<br />

cream for total and<br />

delicate lift<strong>in</strong>g. Free<br />

Style Clay Lightener<br />

Balayage is a claybased,<br />

compact prelighten<strong>in</strong>g<br />

powder for<br />

free-hand lift<strong>in</strong>g and<br />

contour<strong>in</strong>g.<br />

To go with the prelighten<strong>in</strong>g<br />

and lift<strong>in</strong>g<br />

selection, Inebrya has<br />

put together a l<strong>in</strong>e of<br />

10 brand new semipermanent<br />

toners.<br />

They come <strong>in</strong> the<br />

form of ultra-delicate<br />

colour<strong>in</strong>g creams that<br />

are free from ammonia,<br />

resorc<strong>in</strong>ol and PPD.<br />

Support<strong>in</strong>g the technical<br />

range, there are specific<br />

after-service treatments:<br />

one to keep hair soft,<br />

silky and conditioned<br />

both <strong>in</strong>-salon and at<br />

home; another two<br />

specific anti-brass<strong>in</strong>ess<br />

l<strong>in</strong>es to ma<strong>in</strong>ta<strong>in</strong> hair<br />

shades unaltered, from<br />

lightest to darkest<br />

blonde and brown.





Meet INNOluxe, we th<strong>in</strong>k it’s pretty impressive…<br />

This British bond-builder brand’s game-chang<strong>in</strong>g<br />

prote<strong>in</strong> technology has been rewrit<strong>in</strong>g haircare<br />

ever s<strong>in</strong>ce 2015. In fact, world-famous colourist<br />

Sophia HIlton credits INNOluxe with allow<strong>in</strong>g<br />

her to create all the show-stopp<strong>in</strong>g looks she's<br />

renowned for - and that's why we <strong>in</strong>vited her to<br />

be our Brand Ambassador and she graciously<br />

accepted!<br />


INNOluxe’s signature <strong>in</strong>-salon treatment makes<br />

<strong>in</strong>sanely vibrant, healthy colour possible by<br />

repair<strong>in</strong>g hair and protect<strong>in</strong>g it while you work.<br />

Manag<strong>in</strong>g Director<br />

Jez Barnett<br />

Operations Director<br />

John Hubbard<br />

PR Manager<br />

Katie Braden<br />

ABOUT US<br />

Company Name:<br />

INNOluxe Ltd..<br />

Company Address:<br />

Unit 8G, Old Hall Farmyard,<br />

Priory Lane, Little<br />

Wymondley, SG4 7BL, GB.<br />

Website:<br />

www.<strong>in</strong>noluxe.com<br />

Founded <strong>in</strong>:<br />

2014<br />

Number of Employees:<br />

10<br />

Ma<strong>in</strong> Brands:<br />

INNOluxe<br />

Moreover, this treatment can also be adapted<br />

<strong>in</strong>to an <strong>in</strong>tensely luxurious Stand-Alone<br />

treatment, or used to protect and repair hair<br />

dur<strong>in</strong>g all technical services.<br />

No matter how you decide to use it, the results<br />

will always speak for themselves. Clients and<br />

salons absolutely LOVE it, especially because<br />

– unlike other bond builders – it leaves the<br />

hair feel<strong>in</strong>g luxuriously soft and with an<br />

unbelievable sh<strong>in</strong>e. Your clients can see and<br />

feel the difference from the very first time they<br />

try it, so it pretty much sells itself! This means<br />

they will be eager to request INNOluxe at their<br />

next appo<strong>in</strong>tment!<br />

“QUITE FRANKLY, IT'S THE <strong>BEST</strong>”<br />

Simple and concise. This comment by Sophia<br />

Hilton is why INNOluxe is super-excited and<br />

proud that the founder of London’s Not Another<br />

Salon, multiple award w<strong>in</strong>ner and all-round<br />

'Queen of Colour', is the INNOluxe brand<br />

ambassador.<br />

“INNOluxe V2 takes it further than I thought<br />

would ever be possible,” she says. “V2 works<br />

both <strong>in</strong>side and out. It rebuilds the hair like<br />

never before, but equally important, the client’s<br />

go<strong>in</strong>g to feel it and ask for it aga<strong>in</strong> and aga<strong>in</strong><br />

and aga<strong>in</strong>.”<br />


In addition to <strong>in</strong>-salon treatments, INNOluxe also<br />

offers an excellent retail opportunity for salons.<br />

Our PLATINUM and #SAVED ranges let clients<br />

take INNOluxe luxury home with them, as does<br />

our much-loved leave-<strong>in</strong> treatment, Elixir V2.

Not only does INNOluxe strengthen hair, it also leaves is soft to<br />

the touch and sh<strong>in</strong>y. After just one application, customers will<br />

request it at every visit.<br />


Strengthens hair while add<strong>in</strong>g<br />

sh<strong>in</strong>e and softness<br />

Huge return on <strong>in</strong>vestment<br />

Zero waste thanks to a syr<strong>in</strong>ge<br />

measur<strong>in</strong>g system<br />

No m<strong>in</strong>imum order<br />

Fantastic retail opportunities<br />

with <strong>in</strong>-salon sales<br />


Jez Barnett has an overwhelm<strong>in</strong>g passion for<br />

the science beh<strong>in</strong>d healthy hair. He grew up<br />

around his family’s hair salons and has over 30<br />

years’ experience <strong>in</strong> hairdress<strong>in</strong>g with some of<br />

the biggest names <strong>in</strong> the bus<strong>in</strong>ess.<br />

It was an <strong>in</strong>evitable evolution that Jez would<br />

be<strong>in</strong>g focuss<strong>in</strong>g on develop<strong>in</strong>g treatments<br />

of his own with a view to help<strong>in</strong>g colourists<br />

everywhere push the creativity of their work<br />

further than ever before.<br />

Co-founder John Hubbard is a highly pragmatic<br />

and talented bus<strong>in</strong>essman who perfectly<br />

complements Jez’s creativity and vision.<br />

Together they are a dream team for deliver<strong>in</strong>g<br />

INNOluxe to markets <strong>in</strong> every corner of the<br />

globe.<br />

INNOluxe also makes a big difference <strong>in</strong> a<br />

salon’s bottom l<strong>in</strong>e with a huge return on<br />

<strong>in</strong>vestments. Indeed, salons that choose<br />

INNOluxe report charg<strong>in</strong>g 20% extra on their<br />

colour bills. And the super accurate INNOluxe<br />

syr<strong>in</strong>ge measur<strong>in</strong>g system also means zero<br />

wastage.<br />

Another enormous advantage is that there is<br />

no m<strong>in</strong>imum order. Just order what you need,<br />

when you need it. You can buy as few or as<br />

many professional products at a time as you<br />

like – it’s up to you. Then boost retail sales by<br />

mak<strong>in</strong>g available luxurious INNOluxe products<br />

to use at home. A w<strong>in</strong> for everyone <strong>in</strong>volved!<br />


INNOluxe is currently available <strong>in</strong> India,<br />

Pakistan, Cyprus, the United Arab Emirates,<br />

Kuwait, and Ireland. They are enterta<strong>in</strong><strong>in</strong>g<br />

potential expansion <strong>in</strong> the USA, Canada, other<br />

EU member nations, South America, Russia,<br />

and Turkey.


STAR<br />


INNOluxe V2<br />

A ground-break<strong>in</strong>g bondbuilder<br />

treatment that<br />

can be used with colour,<br />

technical services or as<br />

a Stand-Alone pamper<strong>in</strong>g<br />

<strong>in</strong>-salon treatment. It<br />

uses our world-lead<strong>in</strong>g<br />

Am<strong>in</strong>oBond prote<strong>in</strong><br />

technology to rebuild<br />

hair and prevent damage<br />

as you work, and salons<br />

and clients alike rave<br />

about it! As well as V2’s<br />

salon-only products, the<br />

range also <strong>in</strong>cludes our<br />

much-loved Elixir V2,<br />

a highly-concentrated<br />

leave-<strong>in</strong> treatment that<br />

clients can use at home.<br />

#SAVED<br />

Deiiver<strong>in</strong>g the power<br />

of INNOluxe to shower<br />

cubicles around the<br />

globe. This range of<br />

luxurious Shampoo,<br />

Conditioner and Mask<br />

is designed to enhance<br />

colour and make it last<br />

longer, but are also<br />

brilliant for all hair,<br />

even hair that’s never<br />

been coloured. They’re<br />

rich <strong>in</strong> sumptuous<br />

<strong>in</strong>gredients that nourish<br />

and condition hair so<br />

that it looks and feels<br />

fabulous, as well as<br />

help<strong>in</strong>g colour last longer<br />

Plat<strong>in</strong>um<br />

A gorgeous range of<br />

ton<strong>in</strong>g shampoos,<br />

designed with supercool<br />

blondes <strong>in</strong> m<strong>in</strong>d.<br />

Plat<strong>in</strong>um Shampoo,<br />

Conditioner and Mask<br />

use deep purple and<br />

blue pigments to<br />

neutralise pesky warm<br />

tones. And unlike<br />

many similar ranges,<br />

they leave hair feel<strong>in</strong>g<br />

fantastically soft,<br />

luxurious and sh<strong>in</strong>y.<br />

Clients and salons love<br />

it for keep<strong>in</strong>g plat<strong>in</strong>um<br />

blondes and grey hues<br />

cool, as well as for the<br />

amaz<strong>in</strong>gly healthy look<br />

and feel you’re left with<br />

after each use.

Do you know<br />

INNOluxe?<br />

“We’ve worked with many of the other<br />

compet<strong>in</strong>g brands, and quite frankly they<br />

don’t compare. Not even close!”<br />

@house_hairandbeauty<br />

FIND OUT<br />

MORE<br />

“INNOluxe V2 takes it further than I<br />

thought was possible.”<br />

·<br />



@<strong>in</strong>noluxe<br />

@<strong>in</strong>noluxe<br />


KIN<br />




KIN Cosmetics is one of the most historic and<br />

prestigious brands <strong>in</strong> the world of hairdress<strong>in</strong>g<br />

<strong>in</strong> Spa<strong>in</strong>. KIN Cosmetics is the history of the<br />

Bosacoma family, a family that launched their<br />

project <strong>in</strong> 1932. It is the company manufactur<strong>in</strong>g<br />

cosmetics exclusively for hair salon professionals<br />

with likely the longest history <strong>in</strong> the country.<br />

An <strong>in</strong>ternational company with strong roots <strong>in</strong><br />

Sant Feliu de Guíxols (Girona), a small fish<strong>in</strong>g<br />

village <strong>in</strong> the heart of the Costa Brava and 100 km<br />

from Barcelona, which has held onto its own<br />

va-lues and traditions. A natural environment full<br />

of contrasts which has <strong>in</strong>spired great artists such as<br />

Picasso and Dalí. From here, KIN Cosmetics now<br />

has arrived to 35 countries around the world.<br />

Yes, KIN Cosmetics cont<strong>in</strong>ues to be a family<br />

company today but is highly professionalized.<br />

A pioneer<strong>in</strong>g brand <strong>in</strong> the field of research and<br />

development, work<strong>in</strong>g on unique and patented<br />

formulas to place <strong>in</strong> the hands of hair salon<br />

professionals lead<strong>in</strong>g-edge products and high<br />

technical performance. The company has its own<br />

R&D department, manufactur<strong>in</strong>g, packag<strong>in</strong>g, an<br />

advanced logistics system so that its products<br />

ABOUT US<br />

Company Name:<br />

KIN Cosmetics<br />

Company Address:<br />

Polígono Industrial Bujonis, 7-9<br />

17220 Sant Feliu de Guíxols<br />

(Girona) - Spa<strong>in</strong><br />

Tel. +34 972 324000<br />

Website:<br />

www.k<strong>in</strong>cosmetics.com<br />

Founded <strong>in</strong>:<br />

1932<br />

CEO:<br />

Joan Mª Bosacoma<br />

Export Manager:<br />

Borja Robleda for <strong>in</strong>fo write to<br />

export@k<strong>in</strong>cosmetics.com<br />

Founder:<br />

Gregori Bosacoma<br />

Number of employees:<br />

More than 50<br />

Ma<strong>in</strong> brands:<br />

k<strong>in</strong>crem, k<strong>in</strong>actif, k<strong>in</strong>men,<br />

k<strong>in</strong>essences, k<strong>in</strong>style, k<strong>in</strong>blond,<br />

k<strong>in</strong>perm, k<strong>in</strong>works and k<strong>in</strong>master<br />

Left, Xevi Jubany,<br />

Intl' Technical-<br />

Artistic Director.<br />

Right, Joan Maria<br />

Bosacoma, CEO.<br />

arrive as soon as possible <strong>in</strong>to the hands of its<br />

clients. With<strong>in</strong> the adm<strong>in</strong>istrative and commercial<br />

area, it also has a Market<strong>in</strong>g and Communication<br />

department which strives to support and implement<br />

the brand <strong>in</strong> every market along with the<br />

Management and Sales teams. And very important,<br />

the Tra<strong>in</strong><strong>in</strong>g Department to cover all the needs<br />

that hair salon professionals may demand at<br />

their salons.

KIN Cosmetics 2019 Trends Collection.<br />



A company that fosters family values and<br />

which stands out for its close and personal<br />

treatment of each client and collaborator at<br />

the <strong>in</strong>ternational level. “Our clients are part<br />

of our family and they deserve to be heard.<br />

They know their own turf better than anyone<br />

else”, says Joan Mª Bosacoma (CEO and 4th<br />

generation of the found<strong>in</strong>g family) emphasiz<strong>in</strong>g<br />

the ma<strong>in</strong> brand philosophy which is its<br />

flexibility and its capacity to adapt to each of<br />

its markets.<br />

With facilities measur<strong>in</strong>g more than 10,000<br />

m 2 , s<strong>in</strong>ce 2009 the company has been strongly<br />

committed to the consolidation of a global<br />

brand with a unified criterion and this has led<br />

them to a renewal of their corporate image,<br />

new product l<strong>in</strong>es, management systems…<br />

They have expanded their market platform,<br />

enter<strong>in</strong>g new countries, started to produce<br />

their own collections with the brand’s creative<br />

team, created a very proactive tra<strong>in</strong><strong>in</strong>g<br />

programme and there is still much left to do!<br />

KIN Cosmetics has the call<strong>in</strong>g to become a<br />

benchmark with<strong>in</strong> the <strong>in</strong>ternational hairdress<strong>in</strong>g<br />

sector <strong>in</strong> the upcom<strong>in</strong>g years. “Tra<strong>in</strong><strong>in</strong>g and<br />

direct contact with the brand’s team of tra<strong>in</strong>ers<br />

aimed at the partner and its teams and also<br />

aimed at its clients, is key <strong>in</strong> shar<strong>in</strong>g the<br />

collective brand experience and grow<strong>in</strong>g<br />

together”, expla<strong>in</strong>s Xevi Jubany, International<br />

Technical-Artistic Director of KIN Cosmetics.<br />

Today, the brand is present <strong>in</strong> the USA, Mexico,<br />


85 years of history as a<br />

professional cosmetics<br />

manufacturer<br />

An International Education<br />

Department to cover all the<br />

needs of hair salon professionals<br />

Brand philosophy: flexibility<br />

and capacity to adapt to each<br />

local market<br />

The company has its own R&D<br />

department, manufactur<strong>in</strong>g,<br />

packag<strong>in</strong>g, an advanced logistics<br />

system<br />

They produce their own<br />

collections with the brand’s<br />

creative team, hav<strong>in</strong>g a very<br />

proactive tra<strong>in</strong><strong>in</strong>g programme<br />

Annual trend collections are<br />

presented on an APP that can be<br />

downloaded for free<br />

They own all products' formulas<br />

an process, are certified by the<br />



Colombia, Argent<strong>in</strong>a, Francia, Holland, Austria,<br />

Belarus, Israel, Iran, S<strong>in</strong>gapore, etc. On the<br />

brand’s website, you can f<strong>in</strong>d each and every<br />

territory where KIN Cosmetics is present today.<br />

The strategy for the present and future growth<br />

of the brand is through becom<strong>in</strong>g stronger<br />

and grow<strong>in</strong>g <strong>in</strong> the territories of America, Lat<strong>in</strong><br />

America, Russia, Southeast Asia and the countries<br />

of the United Arab Emirates.<br />



KIN Cosmetics is also a benchmark <strong>in</strong> the<br />

technological era, because its annual trend<br />

collections are presented on an APP that can<br />

be downloaded for free where hairdressers<br />

from all over the world can learn cutt<strong>in</strong>g and<br />

color<strong>in</strong>g techniques step-by-step as carried<br />

out by the International Technical-Artistic team<br />

of KIN Cosmetics from their Smartphones.<br />

Throughout the years, the brand has created<br />

a cutt<strong>in</strong>g and colour<strong>in</strong>g collection with 3 trendy<br />

looks of a commercial nature to explore <strong>in</strong> the<br />

daily life of the hair salon.<br />

At KIN Cosmetics, communication is always bidirectional<br />

and therefore, clients of the brand<br />

STAR<br />


K<strong>in</strong>crem Prestige (1)<br />

KINCREM Prestige is a<br />

dye with <strong>in</strong>f<strong>in</strong>ite creative<br />

possibilities for hair<br />

salon professionals,<br />

developed with CRK+<br />

Technology (Cerak<strong>in</strong> Plus<br />

Technology), and enriched<br />

with kerat<strong>in</strong>e which<br />

comb<strong>in</strong>es very effective<br />

active <strong>in</strong>gredients, provid<strong>in</strong>g<br />

multiple benefits<br />

to the hair <strong>in</strong> each use.<br />

KINCREM Prestige<br />

is a dye free of PPD<br />

which provides <strong>in</strong>tense,<br />

balanced and long-last<strong>in</strong>g<br />

colours, creat<strong>in</strong>g deeper<br />

highlights.<br />

K<strong>in</strong>essences (2)<br />

The natural richness<br />

of the purest essences<br />

of the earth now <strong>in</strong><br />

KIN Cosmetics<br />

distributors<br />

test<strong>in</strong>g<br />

product box<br />

your hair. The projects<br />

of the k<strong>in</strong>essences l<strong>in</strong>e<br />

have been designed<br />

us<strong>in</strong>g a high efficiency<br />

natural active <strong>in</strong>gredients<br />

and exclusive brand<br />

technologies that have<br />

multiple benefits for the<br />

health and beauty of hair<br />

with a constant special<br />

eco-friendly philosophy<br />

for all professionals with<br />

strong environmental<br />

convictions.<br />

K<strong>in</strong>actif (3)<br />

K<strong>in</strong>actif adapts to<br />

the hair’s rout<strong>in</strong>e with<br />

exclusive advances <strong>in</strong><br />

R&D for the world of<br />

hairdress<strong>in</strong>g. K<strong>in</strong>actif<br />

products apply to nature <strong>in</strong><br />

its purest form the latest<br />

advances <strong>in</strong> R&D which<br />

have resulted <strong>in</strong> the AIS<br />

(Active Inside System).<br />

A liposomal and micro<br />

encapsulation system<br />

especially designed so<br />

that the <strong>in</strong>gredients rema<strong>in</strong><br />

anchored to the most<br />

outer part of the hair<br />

and hour after hour<br />

penetrate <strong>in</strong>to the <strong>in</strong>ner<br />

layers of the hair fibre.<br />

know 1st hand that beh<strong>in</strong>d every product<br />

there is a visible face of a physical person<br />

who the client can po<strong>in</strong>t out. The brand even<br />

organizes trips to the ma<strong>in</strong> headquarters for<br />

<strong>in</strong>ternational clients, so that they can <strong>in</strong>teract<br />

with the teams that are <strong>in</strong>volved <strong>in</strong> every part<br />

of the process.<br />

2<br />

1 3<br />

4<br />

K<strong>in</strong>style (4)<br />

K<strong>in</strong>style places <strong>in</strong><br />

the hands of hair<br />

salon professionals<br />

a professional tool<br />

to create as much as<br />

possible. The styl<strong>in</strong>g<br />

essential for the work<br />

bag where comfort and<br />

practicality are rewarded.<br />

A short l<strong>in</strong>e which allows<br />

certa<strong>in</strong> products to be<br />

cocktailed with others<br />

to achieve any look<br />

possible. Products to<br />

construct and at the<br />

same time treat the hair<br />

with the highest respect.




The KIN Cosmetics laboratory has taken the next step <strong>in</strong> the<br />

world of color, achiev<strong>in</strong>g new richer tones <strong>in</strong> color<br />

reflection. Pass<strong>in</strong>g from 2 to 3 reflections, a new version of<br />

tones is born, with more shade contrast and diversity. With<br />

Earth Nudes color<strong>in</strong>g techniques, lsalon professionals can<br />

create volume and highlight areas with dist<strong>in</strong>ct tones that are<br />

always harmonious, as well as areas of depth that give even<br />

more verve to the overall look.<br />



KLERAL É<br />



Founded <strong>in</strong> Tur<strong>in</strong> <strong>in</strong> 1968 by the Marianella<br />

family, Kléral System is today a lead<strong>in</strong>g<br />

manufacturer of professional hair care &<br />

beauty products. Thanks to creativity, passion<br />

and advanced technologies, Kleral is currently<br />

export<strong>in</strong>g to over 80 countries across five<br />

cont<strong>in</strong>ents and can offer comprehensive and<br />

customized service to develop and supply<br />

Luigi<br />

Marianella,<br />

CEO of Kléral<br />

System s.r.l.,<br />

is lead<strong>in</strong>g the<br />

company <strong>in</strong><br />

its quest for<br />

worldwide<br />

expansion.<br />

ABOUT US<br />

Company Name:<br />

Kléral System s.r.l.<br />

Company Address:<br />

Via Robert Baden Powell, 6<br />

10024 Moncalieri (TO) – Italy<br />

Website:<br />

www.kleral.com<br />

email<br />

<strong>in</strong>fo@kleral.com<br />

Ma<strong>in</strong> Brands:<br />

Kléral, Lovien Essential<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

U.S.A., Canada, Australia, Israel,<br />

Europe, Ukra<strong>in</strong>e, Russia, Middle East,<br />

Central & South America<br />

Social Media:<br />

INSTAGRAM: @kleralitaly_official<br />

FACEBOOK: Kléral System - Made<br />

<strong>in</strong> Italy<br />

YOU TUBE: kleral system.italia<br />

<strong>in</strong>novative & orig<strong>in</strong>al private labels “Made <strong>in</strong><br />

Italy”. 50 years of experience comb<strong>in</strong>ed with<br />

an R&D department and Market<strong>in</strong>g & Sales<br />

are able to provide customers a wide range of<br />

hair care and beauty products. Last but not<br />

least, all Kléral System products are entirely<br />

manufactured <strong>in</strong> Italy and certified by UNI EN<br />

ISO 9001-2015. A wide range of top-level<br />

technical tra<strong>in</strong><strong>in</strong>g, courses and workshops<br />

are periodically offered to all clients both <strong>in</strong><br />

Italy and worldwide <strong>in</strong> order to teach new<br />

techniques comb<strong>in</strong>ed with the latest fashion<br />

trends and elegance. Kleral System has also<br />

been received the “OK ITALIA” award and is<br />

recognized as one of the best cosmetics<br />

manufacturers <strong>in</strong> Italy. The company boasts<br />

over 600 formulas for products that are<br />

checked step by step and tested. Kléral<br />

System is sensitive to the environment and<br />

seriously committed to develop<strong>in</strong>g and

deliver<strong>in</strong>g <strong>in</strong>novative new l<strong>in</strong>es of organic<br />

products, free of dangerous <strong>in</strong>gredients.<br />

Despite a full time commitment to the<br />

cosmetics sector Kléral System also gives<br />

great importance to charity by support<strong>in</strong>g the<br />

humanitarian organization AMSES <strong>in</strong> Capo<br />

Verde. Thanks to strong determ<strong>in</strong>ation &<br />

expert fundrais<strong>in</strong>g, the company succeeded <strong>in</strong><br />

develop<strong>in</strong>g and open<strong>in</strong>g a social-health centre<br />

and a beautiful k<strong>in</strong>dergarten for orphans. In<br />

recent years Kléral has been consolidat<strong>in</strong>g its<br />

presence <strong>in</strong> over 80 countries worldwide such<br />

as U.S.A, Russia, Ucra<strong>in</strong>a, Middle East, Lat<strong>in</strong><br />

America, Israel, Canada, Australia, Europe,<br />

India, with a view to conquer<strong>in</strong>g more countries<br />

to consolidate our presence <strong>in</strong> Northern<br />

Europe, Asia and South Pacific.<br />

A selection of images of the<br />

the company's production area.<br />


100 % Made <strong>in</strong> italy<br />

Production site <strong>in</strong> italy<br />

Experienced & high-profile R&D<br />

department<br />

Strong creativity & passion <strong>in</strong><br />

market<strong>in</strong>g, social media & sales<br />

department<br />

Advanced technologies<br />

Tailor made & customised<br />

projects for private labels<br />

Committed to deliver bespoke<br />

beauty to the world<br />

Over 50 years of experience<br />

Currently export<strong>in</strong>g to 80<br />

countries worldwide<br />

Advanced & expert educational<br />

services<br />

Sensitive to the environment<br />

Seriously committed to charity

KLERAL É<br />

STAR<br />


Biogenesi Natural<br />

Hair care<br />

The natural l<strong>in</strong>e<br />

Biogenesi is based on<br />

the use of truly<br />

revolutionary and<br />

effective active<br />

<strong>in</strong>gredient by plant: the<br />

Phyto-plant stem cells<br />

from a rare and precious<br />

quality of apple tree.<br />

These particular cells<br />

have the ability to<br />

stimulate, accelerate<br />

and repair deeply the<br />

human tissues thanks to<br />

an extraord<strong>in</strong>ary aff<strong>in</strong>ity<br />

with sk<strong>in</strong> and hair human<br />

cells. They have a high<br />

and natural heal<strong>in</strong>g<br />

power which counteract<br />

the aggressions of the<br />

oxidiz<strong>in</strong>g agents and<br />

improve the health, the<br />

wellbe<strong>in</strong>g and the beauty<br />

of the whole organism.<br />

Biogenesi is vegan and<br />

gluten free with an<br />

and their strengthen<strong>in</strong>g<br />

power, they are able to<br />

protect the sk<strong>in</strong> and the<br />

hair by the external<br />

aggressions. The l<strong>in</strong>e is<br />

also composed by Silk<br />

Prote<strong>in</strong>, Oligo elements<br />

and Natural Oils to<br />

ma<strong>in</strong>ta<strong>in</strong> the tissues<br />

healthy, young, elastic<br />

and moisturized.<br />

Biogenesi Argan Color Oil<br />

Sweet permanent<br />

colour<strong>in</strong>g <strong>in</strong> oil without<br />

ammonia, enriched with<br />

precious natural oils<br />

such as Argan and<br />

Macadamia. It has<br />

Biogenesi Eau de<br />

Couleur<br />

Eau de Couleur is a<br />

delicate permanent<br />

colour<strong>in</strong>g powder without<br />

ammonia. It just has to<br />

be mixed with water. Its<br />

high tonaliz<strong>in</strong>g power<br />

perfectly cover grey and<br />

white hair and it ensure<br />

a natural, sh<strong>in</strong>y and<br />

durable color.<br />

ecological and natural<br />

formula.<br />

The other natural<br />

<strong>in</strong>gredients of the<br />

Biogenesi l<strong>in</strong>e are roots,<br />

flowers and herbs<br />

extract such as G<strong>in</strong>seng,<br />

Green Tea, M<strong>in</strong>t,<br />

Camelia. Thanks to their<br />

effective antibacterial<br />

and antiseptic actions<br />

excellent condition<strong>in</strong>g<br />

and lighten<strong>in</strong>g<br />

properties, which<br />

enhance the natural and<br />

beautiful color<br />

reflections. After the<br />

treatment, the hair<br />

rema<strong>in</strong>s extremely soft<br />

and silky.






In 1967 Mr Giuseppe Bruccoleri founded Labor,<br />

artisan bus<strong>in</strong>ess of tailor service, specialized<br />

<strong>in</strong> work wear and located <strong>in</strong> Empoli- Florence,<br />

Tuscany. Giuseppe is responsible for sales,<br />

while her sister cuts and sews.<br />

1973: Labor’s foundations are consolidated.<br />

High ambition of Giuseppe requires more<br />

communication to support growth. Giuseppe<br />

creates therefore the first “fashion” catalogue<br />

propos<strong>in</strong>g stylised patterns of new cloth<strong>in</strong>g<br />

models.<br />

1975: Highly successful participation on<br />

<strong>in</strong>ternational hair & beauty fair Cosmoprof <strong>in</strong><br />

Bologna strengthen <strong>in</strong>terest <strong>in</strong> hair & beauty<br />

area. The company build up wider specific<br />

assortment for hairdressers. The relevant<br />

success permits to move <strong>in</strong> a bigger company<br />

build<strong>in</strong>g located <strong>in</strong> Montelupo Fiorent<strong>in</strong>o. The<br />

Company expands its vision creat<strong>in</strong>g specific<br />

accessories products for hairdressers: tool<br />

cab<strong>in</strong>et and polyethylene disposable t<strong>in</strong>t<strong>in</strong>g<br />

cape G001, brand new and <strong>in</strong>novative product,<br />

still nowadays our strong suit.<br />

1983: Labor is now a concrete nationwide<br />

reality, specializ<strong>in</strong>g more and more <strong>in</strong><br />

hairdressers’ field. The company starts to<br />

complete assortment with <strong>in</strong>ternational brands<br />

as Matador combs, Halkra neck paper and<br />

Kimgloves gloves.<br />

Simone and Claudio<br />

Bruccoleri. “We are<br />

committed everyday to the<br />

pursue of excellence <strong>in</strong><br />

mak<strong>in</strong>g people satisfied<br />

and happy to work with<br />

Labor Pro.”<br />

ABOUT US<br />

Company Name:<br />

Labor Pro Srl<br />

Company Address:<br />

Via L. Giunt<strong>in</strong>i, 34/A<br />

50053 Empoli (FI) - Italy<br />

Tel. +39 0571 542421<br />

Fax +39 0571 592695<br />

Email: <strong>in</strong>fo@laborprosrl.com<br />

ord<strong>in</strong>i@laborprosrl.com<br />

Website (s):<br />

www.laborprosrl.com<br />

www.upgradeitaly.com<br />

www.gordonshav<strong>in</strong>g.com<br />

www.gett<strong>in</strong>fluo.it<br />

Founded <strong>in</strong>: 1967<br />

Export Manager:<br />

Mr. Andrea Tonioni<br />

Market<strong>in</strong>g manager:<br />

Mr. Nicola Del Giudice<br />

Ma<strong>in</strong> Brands:<br />

Labor Pro, Upgrade,<br />

Gordon, Gett<strong>in</strong>’Fluo<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Portugal, Spa<strong>in</strong>, Slovenia,<br />

Greece, Bulgaria,<br />

Montenegro, Romania,<br />

Croatia, Belgium, Poland,<br />

Czech Republc, Denmark,<br />

United K<strong>in</strong>gdom.


Quality and Improvement oriented with<br />

an italian family soul.<br />

1989: Giuseppe’s sons, Simone and Claudio,<br />

jo<strong>in</strong> the company. With the same entrepreneurial<br />

spirit bus<strong>in</strong>ess venture they believe immediately<br />

<strong>in</strong> high potential of hairdressers’equipment,<br />

enlarg<strong>in</strong>g quickly the assortment.<br />

1992: Labor is now one of Italy’s ma<strong>in</strong>players<br />

for professional work wears, tools and<br />

hairdressers’ equipments. Giuseppe leaves<br />

the Company to the responsible hands of his<br />

sons.<br />

1997: “Labor” becomes “Labor Pro Hair” to<br />

highlight new Company’s identity and support<br />

brand image. Presentation of the first catalogue<br />

“Volume 1”. Salesforce is completed <strong>in</strong> order<br />

to guaranty competent sales promotion and<br />

build up strong relationship with selected<br />

customers.<br />

2002: As Partner you can trust, Labor Pro Hair<br />

focuses on its customer service. Among first<br />

priorities is eccellent product availability ‘always<br />

and immediately’. Logistic and warehouses are<br />

widened, too. More and more grow<strong>in</strong>g <strong>in</strong>terest<br />

also of beauty professionals.<br />

2008: Product selection is constantly<br />

improved and completed. Besides a selection<br />

of <strong>in</strong>ternational brands of reference, the<br />

Company <strong>in</strong>troduces it’s own brand Upgrade:<br />

high position<strong>in</strong>g, elegant design and exclusive<br />

packag<strong>in</strong>g. Upgrade also <strong>in</strong>creases the <strong>in</strong>terest<br />

of International customers<br />

2012: “Labor Pro Hair” becomes “Labor Pro”.<br />

Besides ‘bus<strong>in</strong>ess Company’, Labor Pro is now<br />

considered ‘Brand of reference’ for hairdressers<br />

and beauty professionals not only <strong>in</strong> Italy. Labor<br />

Pro moves its headquarter to Empoli-Tuscany.<br />

More than 50 years of excellence<br />

Reliability: a partner<br />

you can trust<br />

Good profit marg<strong>in</strong>s<br />

A wide range of products<br />

A diversified selection<br />

Quality logistics and product<br />

availability<br />

Positive reputation and image<br />

Ma<strong>in</strong>tenance and repair centre<br />

2019: Coord<strong>in</strong>ated Market<strong>in</strong>g activities and<br />

<strong>in</strong>troduction of selective distribution method<br />

strengthen development of future potential. The<br />

program aims to provide such excellent products<br />

and services <strong>in</strong> order to be actively selected by<br />

bus<strong>in</strong>ess partners. Company’s organisation,<br />

further to salesforce network. is composed of<br />

34 people, proudly work<strong>in</strong>g for Labor Pro.<br />


Tak<strong>in</strong>g care of hair and beauty is a noble value<br />

that requires careful preparation and passion.<br />

Reliability - Live with tranquility<br />

S<strong>in</strong>ce 1967 we have matured experiences and<br />

knowledge. Our qualities and cultural orientation<br />

to constantly improvement, make us a reliable<br />

Company for supplies quality, assistance service<br />

(before and after purchase), and for selective<br />

distribution policy.



Marg<strong>in</strong>ality - Add more power<br />

to your bus<strong>in</strong>esses<br />

A real selective distribution protects wholesale<br />

distributor. Coherent and homogenous price<br />

policy, will avoid any negative popular reaction<br />

<strong>in</strong> favour of appropriate trade marg<strong>in</strong>s for our<br />

partners.<br />

The wide range - Always meet<br />

the appropriate solution<br />

We offer a complete assortment of Hair &<br />

Beauty devices and accessories. 21 categories<br />

and 100 subcategories collect more than 4000<br />

references <strong>in</strong> our Catalogue.<br />

Therefore we will always offer you the right and<br />

correct solution for match<strong>in</strong>g which ever need of<br />

professionals: from the simplest need of the<br />

apprentice, to the highest need of the master<br />

stylist or professor.<br />

Diversified selection - Satisfy different needs<br />

Appropriate product l<strong>in</strong>es suitable for different<br />

needs, <strong>in</strong> order to respect commercial<br />

opportunities too: from “first-price” Labor Pro<br />

Life l<strong>in</strong>e, Labor pro branded products (mediumhigh<br />

position<strong>in</strong>g) and high positioned Upgrade<br />

l<strong>in</strong>e; further to a selection of important<br />

<strong>in</strong>ternational branded references as well.<br />

Reputation and images - Attract<br />

and dist<strong>in</strong>guish yourself<br />

High fame of Labor Pro’s brand, specific attention<br />

of relevant images, as well as Market<strong>in</strong>g activities,<br />

will attract customer’s <strong>in</strong>terest <strong>in</strong> our Company<br />

and our products; moreover they contribute to<br />

dist<strong>in</strong>guish the professional from the choice of<br />

the selected tools.<br />

Ma<strong>in</strong>tenance and repair centre - Satisfied<br />

before&after<br />

Our new ma<strong>in</strong>tenance and repair centre is at the<br />

disposal of any client. A specialized staff will<br />

reply you with technician skills and punctuality to<br />

your enquiries. Our Centre will follow up the client<br />

from guarantee management, to ma<strong>in</strong>tenances<br />

and repair service.<br />

STAR<br />


Upgrade, Beauty comes<br />

from the heart<br />

Upgrade is avantguarde,<br />

knowledge and care:<br />

professional hair tools<br />

for hairstylists aware of<br />

their art and look<strong>in</strong>g to<br />

better themselves. Heart<br />

is not just the brand<br />

symbol, heart is Upgrade<br />

soul: passion <strong>in</strong> study<strong>in</strong>g<br />

and creat<strong>in</strong>g <strong>in</strong>novative<br />

tools to enahnce talent,<br />

beauty and self-love.35<br />

items. Largest range<br />

of tongs. Wide offer.<br />

Specific tools.<br />

Free Style, the all-<strong>in</strong> hair<br />

straightener:<br />

ergonmics at its<br />

most, freedom <strong>in</strong> the<br />

hairstylists’ hands.<br />

Contrary to conventional<br />

straighteners, open<strong>in</strong>g<br />

and clos<strong>in</strong>g with an<br />

<strong>in</strong>evitable heat loss, Free<br />

style is equipped with<br />

a fixed central open<strong>in</strong>g<br />

through which the hair<br />

flows, grant<strong>in</strong>g total<br />

freedom of movement<br />

as well as a constant<br />

temperature throughout<br />

the styl<strong>in</strong>g.<br />

Infra Curl:<br />

more power and more<br />

texture respect<strong>in</strong>g the<br />

hair. The first <strong>in</strong>frared<br />

assembled on a tong.<br />

Softer and healthier<br />

waves and curls for a<br />

longer last.<br />

Infrared:<br />

less temperature,<br />

less damage, less<br />

time. The professional<br />

Upgrade Infrared is<br />

high performance and<br />

sh<strong>in</strong>ier softer results.<br />

Smoothness at its most<br />

with one pass only.<br />

Alphacompact:<br />

ultralight hair dryer<br />

equipped with a<br />

DC motor achiev<strong>in</strong>g<br />

amaz<strong>in</strong>g performances<br />

with a lower power<br />

consumption. Extremely<br />

compact, practical and<br />


FreeStyle<br />

InfraCurl<br />

AlphaCompact<br />

InfraRed<br />

1) Download the free Aria the AR Platform app<br />

2) Frame the images

15% 0f profits DONATED TO CHARITY<br />

MANIC<br />

PANIC<br />





Sisters and New York City natives Tish and<br />

Snooky Bellomo have been America’s darl<strong>in</strong>gs<br />

of creative hair color, as well as punk rock<br />

pioneers and tastemakers, s<strong>in</strong>ce their days <strong>in</strong><br />

the orig<strong>in</strong>al Blondie band <strong>in</strong> the mid-70s.<br />

Open<strong>in</strong>g America’s first Punk Boutique <strong>in</strong><br />

1977, they went on to start the world’s first<br />

alternative beauty brand, Manic Panic®,<br />

lead<strong>in</strong>g the hair color revolution and chang<strong>in</strong>g<br />

the concept of what beauty is forever!<br />

retailers <strong>in</strong>clud<strong>in</strong>g Ulta, Sally Beauty Supply,<br />

Hot Topic, Walmart, Target.com and Riley<br />

Rose. Our legendary hair color, which has<br />

rema<strong>in</strong>ed 100% Vegan and Cruelty-Free s<strong>in</strong>ce<br />

its <strong>in</strong>ception, has helped celebrities <strong>in</strong>clud<strong>in</strong>g<br />

Rihanna, Lady Gaga, Katy Perry, Cardi B, Kylie<br />

Jenner and Kim Kardashian stand out <strong>in</strong> the<br />

headl<strong>in</strong>es.<br />


Tish and Snooky have delivered their rock ‘n’<br />

roll lifestyle to the world through their iconic<br />

brand. The product is now available through<br />

ABOUT US<br />

Entrepreneurs, s<strong>in</strong>gers<br />

and sisters Snooky (left)<br />

& Tish (right) Bellomo<br />

are the masterm<strong>in</strong>ds<br />

beh<strong>in</strong>d Manic Panic.<br />

Company Name:<br />

Tish & Snooky’s<br />

Manic Panic NYC<br />

Company Address:<br />

21-07 Borden Ave<br />

4th Floor<br />

New York, NY 11101<br />

Tel. 718 937 6055<br />

Email: <strong>in</strong>ternationalsales@<br />

manicpanic.com<br />

Website:<br />

www.manicpanic.com<br />

Presidents/CEOs:<br />

Tish & Snooky Bellomo<br />

Ma<strong>in</strong> Brands:<br />

Manic Panic®<br />

Manic Panic®Professional


The creative hair color favored<br />

by hair stylists, <strong>in</strong>fluencers<br />

and celebrities worldwide<br />

The world’s only 100%<br />

women-owned and operated<br />

creative hair color company<br />

The widest selection of semipermanent<br />

alternative hair colors<br />

Available <strong>in</strong> over 40 countries!<br />

“Dye For Peace”: 15% of profits<br />

go to charities like BCRF + PETA<br />

360K+ followers on Instagram<br />

228K+ followers on Facebook<br />

1.2M+ views on Youtube<br />

Many colors may be applied to<br />

hair as dark as level 4 to achieve<br />

brilliant highlights/tones<br />

STAR<br />


High Voltage®<br />

Classic Cream<br />

Our orig<strong>in</strong>al iconic<br />

condition<strong>in</strong>g hair color<br />

formula available<br />

<strong>in</strong> 55 shades.<br />

Amplified Hair Color<br />

Our Amplified formula<br />

lasts 30% longer than<br />

most semi-permanent<br />

creative colors.<br />

Hair Lightener kits<br />

Prelighten your hair<br />

with our Blue Lightn<strong>in</strong>g®,<br />

Flash Lightn<strong>in</strong>g®<br />

or Amplified Flash<br />

Lightn<strong>in</strong>g®bleach<br />

kits before us<strong>in</strong>g<br />

Manic Panic®hair color.<br />

Manic Panic<br />

Professional Semi<br />

Permanent<br />

Gel Hair Color<br />

Deeply pigmented<br />

vibrant color. This<br />

semi-translucent<br />

gel formula lends<br />

itself to color<br />

placement accuracy.




Look<strong>in</strong>g back <strong>in</strong> time, we fondly remember the passion<br />

with which a sales expert, Francisco Muria,<br />

and a young, entrepreneurial chemist, Francesc<br />

Adam started creat<strong>in</strong>g and <strong>in</strong>novat<strong>in</strong>g new product<br />

l<strong>in</strong>es specifically for hair care on a professional<br />

level. The roots of the Montibello date back to<br />

1967 with the aim of help<strong>in</strong>g the development of<br />

hairdress<strong>in</strong>g professionals. From the very beg<strong>in</strong>n<strong>in</strong>g,<br />

Montibello delivered exceptional professional<br />

quality products and a top-notch education. All this,<br />

with the aim of allow<strong>in</strong>g salons to stand out from<br />

the others, offer<strong>in</strong>g new services and optimiz<strong>in</strong>g<br />

those they already specialised <strong>in</strong>.<br />

In a few years, it became the first Spanish professional<br />

cosmetics company and consistently developed<br />

a lead<strong>in</strong>g position <strong>in</strong> terms of number of<br />

clients and market penetration.<br />

Montibello is synonymous with performance, <strong>in</strong>novation,<br />

quality, closeness and support to the hairdress<strong>in</strong>g<br />

sector, with a great technological capacity<br />

and a clear <strong>in</strong>novative vision that is applied <strong>in</strong> the<br />

development of a diversified range of products. The<br />

company's strengths are also expressed <strong>in</strong> the creation<br />

of tools and an advanced education plan to<br />

support the development of our clients at any time<br />

and everywhere. Montibello provides the salon a<br />

ABOUT US<br />

Company Name:<br />

Montibello - Cosmética<br />

Cosbar, S.L.<br />

Company Address:<br />

Vall d´Aran, 15<br />

08820 El Prat de Llobregat<br />

Barcelona – Spa<strong>in</strong><br />

Website:<br />

www.montibello.com<br />

Founded <strong>in</strong>:<br />

1967<br />

General Manager:<br />

Enric Aliberch<br />

Export Manager:<br />

Carola Adam for <strong>in</strong>fo write to<br />

export@montibello.com<br />

Founder:<br />

Francesc Adam<br />

Number of Employees:<br />

262<br />

Ma<strong>in</strong> Brands:<br />

Cromatone, Oalia, Decode Treat<br />

Naturtech, Smart Touch<br />

Francesc Adam<br />

Co-founder and<br />

Enrich Aliberch<br />

General manager.

full range of hair products <strong>in</strong> the categories of Color,<br />

Treatment and Styl<strong>in</strong>g, suitable for everyone; targeted<br />

to the medium-high segment and with a fresh<br />

and positive Brand identity.<br />

The company manufactures all its products <strong>in</strong> its<br />

headquarters <strong>in</strong> El Prat, and its expansion at <strong>in</strong>ternational<br />

level is advanc<strong>in</strong>g accord<strong>in</strong>g to the strategic<br />

plan of the company. Indeed, the brand is<br />

already consolidated <strong>in</strong> many countries <strong>in</strong> Europe,<br />

America and Asia.<br />

All this is possible thanks to an important team of<br />

professionals who work with the utmost enthusiasm,<br />

so that everyday thousands of hairdress<strong>in</strong>g<br />

salons and beauty centers cont<strong>in</strong>ue to ma<strong>in</strong>ta<strong>in</strong><br />

their trust <strong>in</strong> the brand.<br />


One of Montibello’s key assets is that the company<br />

is recognized throughout the <strong>in</strong>dustry for the<br />

quality & performance of its products, ma<strong>in</strong>ly obta<strong>in</strong>ed<br />

thanks to over 52 years of experience <strong>in</strong><br />

manufactur<strong>in</strong>g, know-how ga<strong>in</strong>ed thanks to the direct<br />

distribution, commercialization and close direct<br />

contact with thousands of hairdressers all around<br />

the world, and hav<strong>in</strong>g one of most important cosmetic<br />

laboratories <strong>in</strong> Spa<strong>in</strong> with highly qualified and<br />

talented professionals.<br />

Thanks to all these elements and a clear understand<strong>in</strong>g<br />

that <strong>in</strong>novation is the only way to grow<br />

and survive, Montibello has a focused approach<br />

to <strong>in</strong>novation, creat<strong>in</strong>g break-through products that<br />

meet consumers’ underserved demands, driv<strong>in</strong>g<br />

efficiencies, better marg<strong>in</strong>s, differentiation, faster<br />

growth & creat<strong>in</strong>g consumer loyalty. In essence:<br />

Products to help clients look good, feel good and<br />

get more out of life.<br />

Tim Hartley at Montibello 50th Anniversary gala.<br />


1st Spanish Professional<br />

Company Leader <strong>in</strong> Distribution<br />

and Penetration<br />

50+ years of experience <strong>in</strong> the<br />

Professional Beauty Bus<strong>in</strong>ess<br />

262 people with great technical<br />

and <strong>in</strong>novation capabilities<br />

8000+ hair salons <strong>in</strong> Spa<strong>in</strong><br />

31 professional R&D+I <strong>in</strong><br />

a state-of-the-art laboratory,<br />

one of most important cosmetic<br />

laboratories <strong>in</strong> Spa<strong>in</strong><br />

6 technical centers entirely<br />

dedicated to the education of our<br />

clients and distributors<br />

In 2018, 10,000+ professionals<br />

attended our Tra<strong>in</strong><strong>in</strong>g Programs<br />

€ 30 million turnover <strong>in</strong> 2018<br />

International sales represent<br />

23% of company proceeds,<br />

with an ambitious growth plan<br />

<strong>in</strong> this area<br />

Present <strong>in</strong> 20 countries<br />

& 2 affiliates<br />

Located <strong>in</strong> Barcelona<br />

with 10,000 m2 Headquarters<br />

& Factory and 10,000 m 2<br />

Logistics Center




Although consumer habits and channels are <strong>in</strong> a<br />

constant evolution, Montibello’ s philosophy rema<strong>in</strong>s<br />

untouchable and more valid than ever. Committed<br />

to creat<strong>in</strong>g value throughout the cha<strong>in</strong> and<br />

obsessed with professional channel exclusivity.<br />

In other words, Montibello aims to Inspire professionals<br />

to create and thrive by be<strong>in</strong>g the partner <strong>in</strong><br />

creativity that answers their needs.<br />

Education is of primary importance concern and<br />

constitutes the backbone of all their products and<br />

services. The company is dedicated to the education<br />

of both clients and distributors.<br />


The ambition of Montibello is to contribute to the<br />

future of the hairdresser’s professional category,<br />

<strong>in</strong>spir<strong>in</strong>g professionals & mak<strong>in</strong>g people happy,<br />

stand<strong>in</strong>g out <strong>in</strong> <strong>in</strong>novation and committed to the<br />

channel. For this very reason, the company cont<strong>in</strong>ues<br />

to <strong>in</strong>vest heavily <strong>in</strong> Human Resources, brand<br />

upgrad<strong>in</strong>g, and facilities improvement so that hairdressers<br />

will cont<strong>in</strong>ue fall<strong>in</strong>g <strong>in</strong> love with us every<br />

day beh<strong>in</strong>d the chair.<br />

STAR<br />


Decode Zero: the New<br />

Beauty Standard<br />

Montibello presents a<br />

new generation of clean<br />

hold f<strong>in</strong>ish<strong>in</strong>g products<br />

for a natural look. Clean,<br />

<strong>in</strong>visible styl<strong>in</strong>g that<br />

enhances natural beauty.<br />

A new styl<strong>in</strong>g category<br />

that suits the lifestyle<br />

of 90% of your clients.<br />

A clean beauty range that<br />

provides a natural f<strong>in</strong>ish<br />

and offers:<br />

-Zero stick<strong>in</strong>ess<br />

-Zero nasties<br />

-Zero residues<br />

-Zero gimmicks<br />

-Zero unnecessary<br />

additives<br />

“As pure as water, as<br />

natural as you”<br />

Meteorites<br />

The first and only<br />

colour platform<br />

that illum<strong>in</strong>ates and<br />

rejuvenates blonde hair<br />

The highly popular<br />

Strob<strong>in</strong>g trend br<strong>in</strong>gs<br />

a new aura of radiance<br />

and light to blonde<br />

hair comb<strong>in</strong>ed with<br />

the <strong>in</strong>novative PLEX<br />

2.0 technology that<br />

recaptures silk<strong>in</strong>ess<br />

and youth to leave<br />

blonde hair look<strong>in</strong>g<br />

renewed and refreshed.<br />

A selection of 10 tones<br />

to reveal ultra-lum<strong>in</strong>ous<br />

blonde shades with<br />

multidimensional tones<br />

and flawless & consistent<br />

colour and the first<br />

dual-action: illum<strong>in</strong>at<strong>in</strong>g<br />

cream clay toner that<br />

corrects and purifies<br />

hair colour and adds<br />

a fashionable touch<br />

of light through<br />

6 new shades.<br />

Time to Detox<br />

Hair that feels like new<br />

<strong>in</strong> just 15 m<strong>in</strong>utes<br />

Montibello presents Time<br />

To Detox, a new treatment<br />

mask that transforms hair<br />

and leaves it feel<strong>in</strong>g like<br />

new <strong>in</strong> just 15 m<strong>in</strong>utes<br />

<strong>in</strong> a highly effective, simple<br />

and speedy new ritual.<br />

This <strong>in</strong>novative mask<br />

renews hair by provid<strong>in</strong>g<br />

a deep detox treatment,<br />

revitalis<strong>in</strong>g and rejuvenat<strong>in</strong>g<br />

the fibre, moisturis<strong>in</strong>g<br />

and soften<strong>in</strong>g it without<br />

weigh<strong>in</strong>g it down, and<br />

add<strong>in</strong>g sh<strong>in</strong>e and<br />

movement.<br />

The Time To Detox spa cap<br />

is the latest <strong>in</strong>novation <strong>in</strong><br />

treatment products and<br />

an essential accessory <strong>in</strong><br />

the care ritual thanks to its<br />

slow release technology.<br />

The latest generation<br />

materials <strong>in</strong> the cap’s<br />

structure gradually release<br />

the active <strong>in</strong>gredients <strong>in</strong> the<br />

formula, contribut<strong>in</strong>g to a<br />

more effective absorption<br />

of the treatment <strong>in</strong>to the<br />

hair fibre and superior,<br />

long-last<strong>in</strong>g results.<br />

Smart touch save<br />

my hair<br />

Montibello presents<br />

Smart Touch Save<br />

My Hair, the first<br />

365-day multi-benefit<br />

hair protector.<br />

Hair is exposed to stress<br />

and trauma caused<br />

by a number of external<br />

aggressions 365<br />

days of the year. Montibello<br />

presents the first 365-day<br />

multi-benefit protector.<br />

The first Daily Defence<br />

Sun Lotion:<br />

All <strong>in</strong> one: pre and<br />

post-treatment.<br />

Not only a hair protector<br />

but a daily hair saver.<br />

Smart Touch Save<br />

My Hair won the award<br />

of #1 Professional<br />

Hair Care <strong>in</strong>novation<br />

<strong>in</strong> 2019 edition.

www.montibello.com<br />

síguenos en:

Myosotis<br />

Nature favours<br />

your beauty<br />

Myosotis Srl was founded <strong>in</strong> 1998, born<strong>in</strong>g<br />

from the previous experience of more than<br />

30 years <strong>in</strong> the trichological field of the<br />

Mattiello’s family. Their constant attention<br />

to nature br<strong>in</strong>gs them to launch the brand<br />

Oris<strong>in</strong>g, an hair curative l<strong>in</strong>e with natural<br />

phytoessences and essential oils with many<br />

biological components. S<strong>in</strong>ce the very beg<strong>in</strong>n<strong>in</strong>g,<br />

Oris<strong>in</strong>g obta<strong>in</strong>s a great success and<br />

spreads rapidly, first <strong>in</strong> Europe and immediately<br />

after <strong>in</strong> the Middle East, Russia, Eastern<br />

and central Europe and recently <strong>in</strong> the USA<br />

and Canada. Today Oris<strong>in</strong>g is considered a<br />

landmark on the market for the treatment of<br />

the different scalp and lengths anomalies.<br />

The constant research of <strong>in</strong>novative products<br />

br<strong>in</strong>gs the brand always at the forefront for<br />

quality and specialty of its products. As a<br />

company we strongly believe <strong>in</strong> mutual trust<br />

with our partners and <strong>in</strong> collaboration with<br />

them for the reach of mutual tangible objectives.<br />

Seriousness <strong>in</strong> the relationship with<br />

our partners and their enthusiasm gives us<br />

the urge to always aim higher.<br />

star<br />

products<br />

Above Maria<br />

Grazia Zan<strong>in</strong>i and<br />

Mario Mattiello.<br />

about uS<br />

Company Name:<br />

Myosotis SRL<br />

Company Address:<br />

Via XX Settembre, 9<br />

37129 Verona (VR) - Italy<br />

Tel. +39 045502641<br />

Email: oris<strong>in</strong>g@oris<strong>in</strong>g.it<br />

Website:<br />

www.oris<strong>in</strong>g.it<br />

Founded <strong>in</strong>:<br />

1998<br />

CEO:<br />

Ms. Maria Grazia Zan<strong>in</strong>i<br />

General Manager:<br />

Mr. Mario Mattiello<br />

Ma<strong>in</strong> Brands:<br />

Oris<strong>in</strong>g, Oris<strong>in</strong>g Sk<strong>in</strong> Care<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Europe, Russia, Ukra<strong>in</strong>e, South<br />

America, Usa, S<strong>in</strong>gapore, Middle East<br />

Exfoliat<strong>in</strong>g<br />

Regenerat<strong>in</strong>g<br />

Mask<br />

2022 EXHIBITIONS -<br />


Cosmoprof Bologna |<br />

10th – 14th March 2022<br />

Beauty World Middle East | Dubai |<br />

31st October – 2nd November 2022<br />

Beauty Istanbul |<br />

13th – 15th October 2022<br />

Cosmoprof Asia Hong Kong |<br />

16th – 18th November 2022

Myosotis<br />

A GOLDEN<br />

DREAM<br />

Four years ago, after various requests of our<br />

best clients, we launched a special collection for<br />

the sk<strong>in</strong>, addressed to high-end clients, Oris<strong>in</strong>g<br />

Sk<strong>in</strong> Care. This luxury l<strong>in</strong>e conta<strong>in</strong>s the newest<br />

generation <strong>in</strong>gredients of high quality, natural<br />

phytoextracts and many biological components,<br />

the ma<strong>in</strong> characteristic of the brand Oris<strong>in</strong>g.<br />

Oris<strong>in</strong>g Sk<strong>in</strong> Care helps our sk<strong>in</strong> contrast<strong>in</strong>g<br />

the signs of ag<strong>in</strong>g and ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g a lum<strong>in</strong>ous,<br />

young, and moisturized sk<strong>in</strong>. The l<strong>in</strong>e is ga<strong>in</strong><strong>in</strong>g<br />

great success thanks also to the unique and ref<strong>in</strong>ed<br />

packag<strong>in</strong>g, other than the evident attention<br />

to details, essential <strong>in</strong> the launch of each new<br />

star products<br />

My Golden Secret Gold Cream and Gold Mask, Gold Water<br />

Tonic, Framboise Water Tonic, Like a Dream with Gold 24K<br />

Reasons Why<br />

100% Made <strong>in</strong> Italy<br />

High Quality Products<br />

Strong Focus on Natural<br />

Ingredients<br />

30 Years’ Experience<br />


Accord<strong>in</strong>g to company statements,<br />

the currently developed bus<strong>in</strong>ess geographic<br />

areas are: Europe, Russia, Ukra<strong>in</strong>e, Usa,<br />

Canada, S<strong>in</strong>gapore, Middle East<br />


Accord<strong>in</strong>g to the company’s statements,<br />

the brand’s distribution strategy could<br />

consider new opportunities <strong>in</strong> countries<br />

such as: Asia, Australia, Western Europe,<br />

Lat<strong>in</strong> America.<br />

product. 24K Gold products complete the brand<br />

of excellence <strong>in</strong> efficacy of results, other than<br />

surely be<strong>in</strong>g a reason of <strong>in</strong>terest and attention<br />

of the best distributors. Oris<strong>in</strong>g Sk<strong>in</strong> Care is<br />

sold with all the market<strong>in</strong>g materials needed for<br />

the promotion of the l<strong>in</strong>e to all the best distributors.<br />

The quality ‘Made <strong>in</strong> Italy’ is a guarantee of<br />

efficacy, that together with the unique packag<strong>in</strong>g<br />

pledge a great success of the l<strong>in</strong>e. For company<br />

policy, the products and Cruelty Free. In addition,<br />

dur<strong>in</strong>g the <strong>in</strong>ternational fairs where we will<br />

enjoy <strong>in</strong> 2022, we will present our new completely<br />

green l<strong>in</strong>e, certificated VEGAN OK, eco-friendly<br />

and produced <strong>in</strong> the respect of environment.

MYRIAM•K<br />

PARIS<br />



MK France is a French company based <strong>in</strong><br />

Paris that has created a brand concept<br />

consist<strong>in</strong>g of both haircare products and<br />

services utiliz<strong>in</strong>g multiple channels of<br />

distribution. The products <strong>in</strong> the Myriam•K<br />

Paris range reflect the personality of its<br />

creator, perfectionist and demand<strong>in</strong>g: Myriam<br />

Keramane.<br />

A 360° PHILOSOPHY<br />

Thanks to the creativity and professionalism<br />

of this woman, whose vision covers the entire<br />

world, a gap has been filled <strong>in</strong> the world of<br />

hair care and beauty. The Myriam•K Paris<br />

l<strong>in</strong>es were created to anticipate the needs,<br />

desires and trends of the present era.<br />

Both women and men, concerned with their<br />

ABOUT US<br />

Company Name:<br />

MK France<br />

Company Address:<br />

55 Rue Pierre Charron<br />

75008 Paris - France<br />

Tel. +33 1 84 06 40 43<br />

E-mail: commercial@<br />

m-kfrance.com<br />

Website:<br />

www.myriam-kparis.com<br />

Social Media:<br />

Instagram: @myriamkparis<br />

Snapchat: @therealmyriamk<br />

Youtube: @myriamkparis<br />

Started <strong>in</strong>:<br />

2010<br />

President & Founder:<br />

Myriam Keramane<br />

Global Commercial<br />

Director:<br />

Youcef Bennadja<br />

Number of Employees:<br />

20<br />

Ma<strong>in</strong> Brands:<br />

Myriam•K Paris<br />

appearance, need a secure, high-tech<br />

response, to rediscover beautiful, stunn<strong>in</strong>g<br />

hair. This is the Myriam•K Paris promise:<br />

products made <strong>in</strong> France, top of the range, <strong>in</strong><br />

keep<strong>in</strong>g with the current trends, allow<strong>in</strong>g all<br />

of its users to feel totally confident.<br />


“You often end up do<strong>in</strong>g what you love” says<br />

Myriam Keramane, founder of Myriam•K<br />

Paris. She dropped out of law school at the<br />

age of 20 to follow her family’s footsteps and<br />

do what she loved: haircare. Her passion for<br />

techniques and makeovers led her to delve<br />

deeper <strong>in</strong>to the profession and research<br />

products that she couldn’t f<strong>in</strong>d on the market.<br />

This was her thought: if she couldn’t source<br />

them, she’d make them herself. Myriam is<br />

totally devoted to lett<strong>in</strong>g her clients’ beauty<br />

sh<strong>in</strong>e and her astonish<strong>in</strong>g success opened<br />

new doors to her. She decided to throw

Founder of<br />

Myriam•K<br />

Paris, Myriam<br />

Keramane<br />

will settle for<br />

noth<strong>in</strong>g less<br />

than perfection<br />

<strong>in</strong> her products.<br />

herself <strong>in</strong>to the role of a hair product designer<br />

<strong>in</strong> 2010. Myriam•K Paris is an umbrella<br />

brand that offers <strong>in</strong>novative haircare services.<br />

In the cosmetics sector, the «Made <strong>in</strong> France»<br />

label is universally appreciated. In Europe<br />

and elsewhere, French brands cont<strong>in</strong>ue to<br />

enjoy a select position. France sells, that´s<br />

for sure. At home and abroad, the threecoloured<br />

flag allows distributors to set their<br />

products apart, and allows retailers to offer a<br />

little bit of the French art of liv<strong>in</strong>g...<br />

Distribution and sale of Myriam•K Paris<br />

products means profit<strong>in</strong>g from the popular<br />

<strong>in</strong>fluence of «Brand France».<br />


Myriam•K Paris offers <strong>in</strong>novative, high-quality<br />

products, attractive packag<strong>in</strong>g, a variety of<br />

po<strong>in</strong>ts of sale (wholesalers, concept stores,<br />

hairdress<strong>in</strong>g salons, etc.), excellent<br />

communications, easy access to the products<br />

and affordable price categories for each<br />

customer segment. The Myriam•K Paris<br />

Group brands are present on all the<br />

distribution channels and carefully positioned<br />

<strong>in</strong> various, completely complementary niches,<br />

<strong>in</strong> order to satisfy the gamut of demand.<br />


Selective, high quality and<br />

complete professional product<br />

range and services<br />

Very high quality products <strong>in</strong><br />

terms of performance & reliability<br />

Products developed to meet<br />

market demands<br />

High-quality active <strong>in</strong>gredients<br />

Constant research and <strong>in</strong>novation<br />

Prestigious French brand<br />

Customer loyalty<br />

Products Made <strong>in</strong> France


STAR<br />


Style, design,<br />

and quality<br />

Made <strong>in</strong> France<br />

with plenty of<br />

savoir-faire.<br />

Lissage Français®<br />

This is a thermoactive<br />

straighten<strong>in</strong>g<br />

treatment enriched<br />

with diamond powder,<br />

lily blossom, hyaluronic<br />

acid, cashmere kerat<strong>in</strong>.<br />

Myriam•K Paris draws<br />

on hair culture and<br />

tradition from across the<br />

cont<strong>in</strong>ents to develop<br />

treatment techniques<br />

that br<strong>in</strong>g the very f<strong>in</strong>est<br />

expertise from around<br />

the world to all women.<br />

As a lead<strong>in</strong>g country<br />

<strong>in</strong> the cosmetics and<br />

luxury sectors, France<br />

deserves a treatment<br />

<strong>in</strong> its own name. It was<br />

high time that a French<br />

brand left its mark and<br />

gave the world a truly<br />

sumptuous Made <strong>in</strong><br />

France product. This<br />

thermo-active tam<strong>in</strong>g<br />

treatment reduces<br />

of <strong>in</strong>gredients are<br />

brought together to<br />

give multidimensional<br />

sh<strong>in</strong>e that adds depth<br />

and richness to your<br />

colour while protect<strong>in</strong>g<br />

and car<strong>in</strong>g for your hair.<br />

This revolutionary deep<br />

treatment relaxes hair<br />

95%. Lissage Français®<br />

guarantees progressive<br />

straighten<strong>in</strong>g for<br />

controlled volume or<br />

an ultra-sleek look.<br />

Controlled volume: this<br />

straighten<strong>in</strong>g treatment<br />

allows reduces hair’s<br />

volume and unappeal<strong>in</strong>g<br />

frizz. For <strong>in</strong>tensely<br />

straightened hair, follow<br />

with 5 m<strong>in</strong>utes of blowdry<strong>in</strong>g.<br />

Or simply leave<br />

excess volume and<br />

restore sh<strong>in</strong>e and<br />

moisture for ease of<br />

styl<strong>in</strong>g. It’s easy to<br />

apply and ensures a<br />

perfect balance between<br />

precious natural<br />

<strong>in</strong>gredients and cutt<strong>in</strong>gedge<br />

hair technology.<br />

The most luxurious<br />

to air-dry after wash<strong>in</strong>g,<br />

for tamed, frizz-free locks.<br />

Ultra-sleek: speciallydesigned<br />

for those who<br />

aren’t easily parted with<br />

their hair straighteners,<br />

this service ensures you<br />

won’t need to pick them<br />

up aga<strong>in</strong> for a good few<br />



OUR CLAIM:<br />




Tecno Elettra was founded <strong>in</strong> 1982, as an<br />

Italian manufacturer with the purpose of<br />

comb<strong>in</strong><strong>in</strong>g the tradition of hand-made products<br />

with large scale <strong>in</strong>dustrial production.<br />

This ambitious objective was achieved over<br />

time, with the drive for constant growth and<br />

development found <strong>in</strong> the determ<strong>in</strong>ation<br />

and desire for cont<strong>in</strong>uous improvement, <strong>in</strong><br />

a right mix of tradition, local culture, <strong>in</strong>novation<br />

research and quality.<br />

ABOUT US<br />

Company Name:<br />

Tecno Elettra Srl<br />

Company Address:<br />

Via Puglie, 10/12<br />

60030 Monsano (AN)<br />

Italy<br />

Tel. +39 0731 60 54 35<br />

Email: <strong>in</strong>fo@tecnoelettra.com<br />

/export@tecnoelettra.com<br />

Website:<br />

www.tecnoelettra.com<br />

Founded <strong>in</strong>:<br />

1982<br />

CEO:<br />

Mr. Gilberto Fava<br />

In the image above,<br />

Gilberto Fava,<br />

Tecno Elettra CEO.<br />

Ma<strong>in</strong> Export<br />

Dest<strong>in</strong>ations:<br />

Europe, Middle East<br />

and Central America<br />



Over time, new models were created with the<br />

help of an <strong>in</strong>creas<strong>in</strong>g amount of technology<br />

comb<strong>in</strong>ed with the attention to the details<br />

characteristic of Italian workmanship and<br />

<strong>in</strong>vestments <strong>in</strong> Research and Development<br />

as well as Quality Control, together with numerous<br />

<strong>in</strong>ternational certifications. All of<br />

this allowed Tecno Elettra to grow and consolidate<br />

its presence <strong>in</strong> several countries.<br />

Today, Tecno Elettra makes available a wide<br />

range of excellence products that have become<br />

renowned <strong>in</strong> the field of professional<br />

hairdryers, and with its 5 Product L<strong>in</strong>es and<br />

a comprehensive customer satisfaction policy,<br />

the company is able to meet the different<br />

needs of the market.

Tecno Elettra<br />

headquarters <strong>in</strong><br />

Monsano, Italy.<br />



The purpose of Tecno Elettra is to strengthen<br />

and expand its distribution network, focus<strong>in</strong>g<br />

on exclusive distributors/importers.<br />

Over the years, we chose to walk side by<br />

side with our clients and we selected companies<br />

<strong>in</strong>terested <strong>in</strong> long-term relationships<br />

with exclusive agreements. These policies<br />

allowed Tecno Elettra to grow together with<br />

its customers and to make the TE brand a<br />

solid and reliable trademark.<br />


More than 35 years of<br />

Italian manufactur<strong>in</strong>g<br />

experience<br />

Exclusively professional<br />

products<br />

Complete production<br />

cha<strong>in</strong> and <strong>in</strong>ternal R&D<br />

International profile<br />

together with <strong>in</strong>novation<br />

and tradition<br />

International quality<br />

certificates<br />

Worldwide presence<br />

Private label services<br />

STAR<br />


R.A.M 2.0<br />

Is the Italian Brushless,<br />

the fruit of absolute<br />

<strong>in</strong>novation <strong>in</strong> terms<br />

of be<strong>in</strong>g lightweight and<br />

boast<strong>in</strong>g the perfect<br />

balance of power and<br />

energy consumption.<br />

It features an all-Italian<br />

brushless motor that<br />

weight surpris<strong>in</strong>g little,<br />

together with the <strong>in</strong>ner<br />

air conveyor to reduce<br />

energy consumption<br />

and improve air flow. The<br />

heat<strong>in</strong>g element has six<br />

supports<br />

to enable a uniform<br />

distribution of heat<br />

for near-<strong>in</strong>stantaneous<br />

dry<strong>in</strong>g power.<br />

Boss<br />

A powerhouse<br />

of styl<strong>in</strong>g performance.<br />

Its 2400-2500W<br />

for lightn<strong>in</strong>g-fast<br />

dry<strong>in</strong>g allow unmatched<br />

power and heat.<br />

Advanced features<br />

and premium<br />

components technology<br />

prevent any danger<br />

of overheat<strong>in</strong>g.<br />

All the products<br />

of the 6000 l<strong>in</strong>e are<br />

the most powerful<br />

and best-sell<strong>in</strong>g.


Celero<br />

New Product 2020<br />

Tecno Elettra cont<strong>in</strong>ues<br />

with their <strong>in</strong>novations to<br />

benefit the hairdresser,<br />

always with the<br />

utmost respect for<br />

the environment, by<br />

present<strong>in</strong>g at Cosmoprof<br />

2020, a new product<br />

equipped with a<br />

patented accessory<br />

with the capacity to<br />

<strong>in</strong>crease performance<br />

and reduc<strong>in</strong>g energy<br />

consumption.<br />

Therefore, low<br />

consumption and top<br />

performance mean<br />

sav<strong>in</strong>gs for hairdressers.<br />

We are proud to have<br />

created a hair dryer<br />

that is an ally of both<br />

the hairdresser and the<br />

environment.<br />

Celero, which <strong>in</strong> Lat<strong>in</strong><br />

means speed, is a<br />

hairdryer targets the<br />

professional sector<br />

and is equipped with a<br />

patented accessory that<br />

makes it possible to<br />

improve performance.<br />

Its 2200W of power<br />

unleash an energy that<br />

can be channelled to the<br />

centre of the product,<br />

thanks to the patented<br />

application <strong>in</strong> the nozzle.<br />

The air flow is no longer<br />

dispersed like <strong>in</strong> a<br />

traditional nozzle, but<br />

is rather unified and<br />

conveyed toward the<br />

centre, thereby provid<strong>in</strong>g<br />

a more <strong>in</strong>tense blast of<br />

air. This improvement<br />

also made it possible to<br />

lower the wattage of the<br />

product, because the<br />

patented conveyor gives<br />

the impression of hold<strong>in</strong>g<br />

a much more powerful<br />

dryer. All this means<br />

that the hairdresser<br />

spends less time dry<strong>in</strong>g<br />

hair, which adds up to<br />

sav<strong>in</strong>gs <strong>in</strong> terms time<br />

and consumptions:<br />

another reward for both<br />

your wallet and for the<br />

environment.<br />

OUR FOCUS:<br />


All Tecno Elettra products can be customized<br />

accord<strong>in</strong>g to the customer’s needs; it is<br />

therefore possible to design and create a<br />

specially made product focus<strong>in</strong>g the attention<br />

on a personalized market<strong>in</strong>g, with the aim<br />

to target the market segment identified by<br />

the Customer. Customization can refer just<br />

to graphics and aesthetics by add<strong>in</strong>g the<br />

customer’s logo on the product, but it can<br />

also <strong>in</strong>volve <strong>in</strong>ner components, <strong>in</strong> order<br />

to satisfy the end user requests. Dur<strong>in</strong>g<br />

the customization process, it is of utmost<br />

importance to remember that the specific<br />

needs of the Customers are the basis on<br />

which a new product is shaped out of an<br />

already exist<strong>in</strong>g one from Tecno Elettra’s<br />

range. This generates a constant <strong>in</strong>teraction<br />

among Tecno Elettra, Customer, market<br />

demands and development of a new brand.




Togethair® Meet<strong>in</strong>g Nature is the highly specialised<br />

professional hair care l<strong>in</strong>e with a<br />

green soul, featur<strong>in</strong>g effective and sensorial<br />

formulations made from raw materials and<br />

functional <strong>in</strong>gredients of natural orig<strong>in</strong> that<br />

<strong>in</strong>augurates a new HEAD-SPA concept for salons.<br />

“We blend the tradition of Phytotherapy with<br />

the performance of professional hair products<br />

to create extremely effective cosmetics<br />

with a green soul. We comb<strong>in</strong>e passion with<br />

the skills of different people, the person who<br />

launched the idea of the product to the person<br />

who uses it at home or <strong>in</strong> the salon every<br />

day. We want to share the emotions of beauty<br />

and br<strong>in</strong>g people closer to nature, also<br />

through the use of more natural and eco-susta<strong>in</strong>able<br />

products.”<br />


Togethair® offers a wide range of products<br />

whose natural, effective and pleasant formulations<br />

meet the needs of Head Spas and<br />

Hair Salons. A complete range for hair salons<br />

offer<strong>in</strong>g specific products for every need,<br />

guarantee<strong>in</strong>g excellent performance and lett<strong>in</strong>g<br />

the salon staff express their creativity.<br />





•DEKO LINE<br />

•NEWAVE<br />




ABOUT US<br />

Company Name:<br />

Togethair S.r.l.<br />

Registered office:<br />

Via Cesare Cantu, 1<br />

20123 Milan - Italy<br />

Email: <strong>in</strong>fo@togethair.it<br />

Website:<br />

www.togethair.it<br />

www.naturaliatantum.com<br />

Founded <strong>in</strong>:<br />

2016<br />

Export Manager:<br />

Mr. Paolo Galvani<br />

Sales Manager Italia:<br />

Mr. Maurizio Dalla Chiara<br />

Export Dest<strong>in</strong>ations:<br />

Worldwide<br />

Ma<strong>in</strong> Brands:<br />

Nabe Hair Color, O-Range,<br />

Nhc Spa Treatments, New<br />

F<strong>in</strong>ish Concept


Focus on people<br />

100% Made In ltaly<br />

Production cha<strong>in</strong> and site<br />

Internal R&D Departments<br />

GMP certificate<br />

More than 40 years of<br />

experience<br />

Phytotherapy and natural<br />

cosmetics knowledge<br />



The company is present <strong>in</strong> France, Portugal,<br />

Switzerland, Croatia, Greece, Macedonia, Poland,<br />

Hungary, Lithuania, South Korea, Ch<strong>in</strong>a,<br />

Taiwan, S<strong>in</strong>gapore, Malaysia, Hong Kong, Kuwait,<br />

Saudi Arabia, Russian Federation.<br />


Today Togethair® keeps on grow<strong>in</strong>g by becom<strong>in</strong>g<br />

part of Naturalia Tantum, a collector of<br />

excellence made <strong>in</strong> Italy, a reference po<strong>in</strong>t for<br />

natural cosmetics, functional <strong>in</strong>tegration, nutraceuticals,<br />

beauty treatments and wellness<br />

products.<br />

A major <strong>in</strong>ternational player, unique <strong>in</strong> terms<br />

of the size and quality of its offer, committed<br />

to research and <strong>in</strong>novation <strong>in</strong> the sector from<br />

a green perspective.<br />

On this page, hair<br />

fashion imagery and<br />

the production l<strong>in</strong>e.



The l<strong>in</strong>e of specific treatments for the health<br />

of hair and scalp. Chamomile, Nettle, Watercress,<br />

Almonds, Hibiscus Flowers, Maidenhair<br />

and Citrus are some of the functional<br />

<strong>in</strong>gredients of this l<strong>in</strong>e made with <strong>in</strong>gredients<br />

of up to 98% natural orig<strong>in</strong>, with no sulphate<br />

surfactants, parabens and m<strong>in</strong>eral oils to ensure<br />

a high level of naturalness.<br />


The F<strong>in</strong>ish<strong>in</strong>g products are enriched with Phytokerat<strong>in</strong>,<br />

a vegetable kerat<strong>in</strong> extracted<br />

from hydrolyzed wheat prote<strong>in</strong>s that replicates<br />

the characteristics of the hair fibre, strengthen<strong>in</strong>g<br />

the cuticles, revitaliz<strong>in</strong>g and restructur<strong>in</strong>g<br />

the hair, preserv<strong>in</strong>g its natural state. Hair<br />

is smoother, easier to comb and to control,<br />

allow<strong>in</strong>g for perfectly def<strong>in</strong>ed styl<strong>in</strong>g. Hair is<br />

thicker, silkier, more volum<strong>in</strong>ous and sh<strong>in</strong>y.<br />

STAR<br />


New F<strong>in</strong>ish Concept<br />

Sixteen products with a<br />

base of Phytokerat<strong>in</strong><br />

studied for all phases<br />

of styl<strong>in</strong>g. F<strong>in</strong>ish<strong>in</strong>g <strong>in</strong> a<br />

new natural way.<br />

Nhc Spa Treatments<br />

Thirty-six products<br />

that constitute a<br />

complete l<strong>in</strong>e of<br />

beauty treatments for<br />

hair health and scalp<br />

problems.<br />

Nabè Hair Color<br />

Evenly covers 100%<br />

of grey hair and can<br />

lighten bases up to five<br />

tones. The low ammonia<br />

content reduces sk<strong>in</strong><br />

irritation, burn<strong>in</strong>g,<br />

and keeps redden<strong>in</strong>g<br />

to a m<strong>in</strong>imum.<br />

The formulation is<br />

completely soap free<br />

and does not dehydrate<br />

the hair fibre dur<strong>in</strong>g<br />

process<strong>in</strong>g. Its balanced<br />

formula also features<br />

a pleasant fruity scent.<br />

Available <strong>in</strong> 84 shades.


NABÈ<br />

HAIR<br />

COLOR<br />





Tr<strong>in</strong>ity haircare f<strong>in</strong>ds its orig<strong>in</strong> <strong>in</strong> Switzerland.<br />

The company is proud to be Swiss and to be<br />

able to show some of the typical features<br />

Switzerland is known for across the world,<br />

such as superior quality products, clean, modern<br />

and functional design and strong focus<br />

on environment, nature and people. With an<br />

<strong>in</strong>ternational team of professionals with their<br />

own specialist skills and experience, the<br />

company tries to <strong>in</strong>corporate its Swiss roots<br />

and Swiss characteristics <strong>in</strong>to every project,<br />

product and activity, from Research and Development<br />

to packag<strong>in</strong>g, through the quality<br />

and functionality of all their products. One of<br />

the ma<strong>in</strong> endeavours of the company is to<br />

represent a complete and consistent Swiss<br />

identity, by be<strong>in</strong>g loyal to its values and pr<strong>in</strong>ciples.<br />

However, it shows the same great respect<br />

for its suppliers’, distributors’, partner<br />

salons’ and customers’ identity, because the<br />

ma<strong>in</strong> focus of this brand is on people.<br />


The brand was established <strong>in</strong> 2007 and immediately<br />

achieved resound<strong>in</strong>g success <strong>in</strong><br />

Germany, Austria and Switzerland. Thanks<br />

to the outstand<strong>in</strong>g quality of the product l<strong>in</strong>e<br />

and the company attendance at <strong>in</strong>ternational<br />

conventions and shows, European markets<br />

soon noticed the young and creative haircare<br />

brand.<br />

Started as a Swiss based R&D laboratory, the<br />

company established a 40,000 sqm logistic<br />

location at the latest standard managed with<br />

SAP software <strong>in</strong> the south of Germany. Additionally,<br />

the Market<strong>in</strong>g Department teamed<br />

up with <strong>in</strong>ternational colleagues from Germany<br />

and Holland. This skilful and creative<br />

crew focused on one mission: position<strong>in</strong>g Tr<strong>in</strong>ity<br />

haircare broadly <strong>in</strong> medium and high-end<br />

salons <strong>in</strong> Europe and worldwide. In order to<br />

achieve this, the brand chose a communication<br />

strategy <strong>in</strong> modern social media, but also<br />

ABOUT US<br />

Company Name:<br />

Tr<strong>in</strong>ity haircare AG<br />

Company Address:<br />

Rorschacher Str. 150<br />

9000 St. Gallen<br />

Switzerland<br />

Tel.+41 (0) 71 351 74 - 66<br />

Fax +41 (0) 71 351 74 - 68<br />

Website:<br />

www.tr<strong>in</strong>ity-haircare.com<br />

www.tailorsgroom<strong>in</strong>g.com<br />

President:<br />

Rob<strong>in</strong> Schenke<br />

Ma<strong>in</strong> Brands:<br />

Tr<strong>in</strong>ity haircare – Tailor’s<br />

Groom<strong>in</strong>g<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Germany, Holland, Belgium,<br />

Greece, France, Russia,<br />

Portugal, Czech Republic,<br />

Slovakia, Slovenia, Serbia<br />

and Austria<br />

Left, President<br />

Rob<strong>in</strong> Schenke.

In this page, Tr<strong>in</strong>ity hairstyl<strong>in</strong>g images and<br />

some events attended by the Company.<br />


<strong>in</strong> traditional channels, by sponsor<strong>in</strong>g some<br />

television formats and a number of sports<br />

events and teams. A great achievement for<br />

the development of the brand was the recruitment<br />

of Rob<strong>in</strong> Schenke. At the beg<strong>in</strong>n<strong>in</strong>g the<br />

experienced sales professional took on the<br />

position of Export Manager but quickly moved<br />

to a higher level. He took on the company management,<br />

successfully <strong>in</strong>troduced it <strong>in</strong> more<br />

than 20 countries and made it a well-known<br />

and respected brand <strong>in</strong> the professional haircare<br />

market worldwide. Charity is an utmost<br />

concern for Tr<strong>in</strong>ity, which supports a variety of<br />

projects <strong>in</strong> the fight aga<strong>in</strong>st cancer. The company<br />

is also concerned with environmental<br />

protection, susta<strong>in</strong>ability of all materials and<br />

production processes and the cont<strong>in</strong>ual professional<br />

development of the haircare professionals.<br />

The Tr<strong>in</strong>ity’s European Artistic team<br />

has enhanced the educational expertise of<br />

the brand. This group of hair artists who come<br />

from different European countries is responsible<br />

for the development of trend-sett<strong>in</strong>g collections,<br />

techniques and products, but most<br />

of all the perfect tra<strong>in</strong><strong>in</strong>g for clients <strong>in</strong> all the<br />

markets where the brand is active.<br />

Passionate, <strong>in</strong>dividual,<br />

friendly service<br />

Swiss Quality Products<br />

100% salon exclusive – more<br />

than an empty promise<br />

The colour experts<br />

High profile Research and<br />

Development<br />

Full range of products –<br />

everyth<strong>in</strong>g a salon needs<br />

Appeal<strong>in</strong>g Trend Collections<br />

twice a year<br />

Tr<strong>in</strong>ity Trophy – Challenge for<br />

your creativity



Tr<strong>in</strong>ity vision is to become one of the lead<strong>in</strong>g<br />

brands <strong>in</strong> today’s professional haircare market,<br />

not <strong>in</strong> terms of size or turnover, but <strong>in</strong> terms<br />

of brand recognition, brand awareness, and<br />

most importantly brand value. The company’s<br />

greatest ambition is to be one of the most wellknown<br />

and respected brands <strong>in</strong> the professional<br />

haircare market worldwide. Tr<strong>in</strong>ity's mission is<br />

to sell and promote 100% Swiss salon exclusive<br />

premium quality products <strong>in</strong> today’s professional<br />

haircare market, with a personal touch and<br />

with a clear focus on education, tra<strong>in</strong><strong>in</strong>g and<br />

support, to foster partner salons’ success<br />

and constant growth. Tr<strong>in</strong>ity strategy is to<br />

create a strong and cooperative network of<br />

suppliers and distributors who understand, live<br />

and foster the Tr<strong>in</strong>ity vision and mission and are<br />

<strong>in</strong> l<strong>in</strong>e with the company policy and values. This<br />

Tr<strong>in</strong>ity global network should promote the Tr<strong>in</strong>ity<br />

brand and distribute its products by support<strong>in</strong>g<br />

partner salons.<br />

STAR<br />


VDT Cream Hair Colour<br />

140 shades for <strong>in</strong>tense,<br />

brilliant and long-last<strong>in</strong>g<br />

results with the key<br />

<strong>in</strong>gredient Vibrant Care<br />

Complex with Jojoba oil,<br />

beeswax, pomegranate<br />

core oil, l<strong>in</strong>oleic acid<br />

and the pigment-booster<br />

Pyrazol for perfect<br />

coverage while protect<strong>in</strong>g<br />

hair and scalp.<br />

Tailor’s Clay<br />

Strong hold and matte<br />

f<strong>in</strong>ish for every type of<br />

hair. This unique styl<strong>in</strong>g<br />

tool with bamboo extract<br />

and silica is the one<br />

and only real clay. Its<br />

stunn<strong>in</strong>g creamy texture<br />

gives firm hold, form and<br />

texture. Perfect for short<br />

cuts and for everybody<br />

who likes a natural and<br />

strong look.<br />

One12 multi-action<br />

spray<br />

12 benefits <strong>in</strong> only one<br />

product: nourishes,<br />

detangles, elim<strong>in</strong>ates<br />

frizz, acts anti-static,<br />

protects the colour,<br />

adds volume, seals<br />

cuticles, protects from<br />

environmental stress,<br />

seals ends, reduces<br />

blow-dry<strong>in</strong>g time, h<strong>in</strong>ders<br />

cellular age<strong>in</strong>g and<br />

leaves hair brilliant and<br />

sh<strong>in</strong>y. Conta<strong>in</strong>s a blend<br />

of precious natural Argan<br />

oil, Macadamia oil and<br />

Nyamplung oil.


The latest Trend Collection of TRINITY haircare Fall & W<strong>in</strong>ter 2017/18<br />

TRINITY haircare AG<br />

Rorschacherstrasse 150-152<br />

CH-9000 St. Gallen<br />

Tel. +41 (0) 71 351 74 - 66<br />

office@tr<strong>in</strong>ity-haircare.com<br />


URBAN<br />



FOR HAIR<br />

2010, Marseille: URBAN KERATIN beg<strong>in</strong>s.<br />

The bus<strong>in</strong>ess was born of the meet<strong>in</strong>g<br />

between Mélanie Audou<strong>in</strong> and Bernard<br />

Bigiaoui, who decided to comb<strong>in</strong>e their 10<br />

years of experience <strong>in</strong> the world of hairdress<strong>in</strong>g<br />

to develop an unprecedented concept. At that<br />

time, there were many brands market<strong>in</strong>g<br />

Brazilian smooth<strong>in</strong>g treatments, but their<br />

effectiveness was not always guaranteed and<br />

it was difficult to ensure their orig<strong>in</strong>s. More<br />

importantly, many of them were harmful to the<br />

client’s health.<br />

Together Mélanie and Bernard imag<strong>in</strong>ed a<br />

powerful Brazilian smooth<strong>in</strong>g formula that<br />

would be formaldehyde-free.<br />

The Concept: smooth hair while do<strong>in</strong>g no<br />

damage, and even protect<strong>in</strong>g it.<br />

It took long months of research, but they<br />

succeeded <strong>in</strong> develop<strong>in</strong>g an orig<strong>in</strong>al formula<br />

based on kerat<strong>in</strong> and am<strong>in</strong>o acids that could<br />

smooth and repair hair deep down with a<br />

prolonged effect.<br />

This revolutionary smooth<strong>in</strong>g formula worked<br />

on all types of hair, reduc<strong>in</strong>g curls up to 90%<br />

for 3 to 5 months. Obviously it met with<br />

immediate success, both <strong>in</strong> France and<br />

abroad, and cont<strong>in</strong>ues to be their best-seller<br />

even today.<br />

Thanks to this <strong>in</strong>novation, URBAN KERATIN is<br />

rapidly becom<strong>in</strong>g a po<strong>in</strong>t of reference for<br />

kerat<strong>in</strong> products.<br />

ABOUT US<br />

Company Name:<br />

Urban Kerat<strong>in</strong> France<br />

Company Address:<br />

15, Boulevard de St Loup<br />

13010 MARSEILLE, France<br />

Website:<br />

www.urbankerat<strong>in</strong>.fr<br />

Founded <strong>in</strong>:<br />

2010<br />

CEO:<br />

Mélanie Audou<strong>in</strong> & Bernard Bigiaoui<br />

Number of Employees:<br />

Around 20<br />

Activity:<br />

Design, Manufacture and Market<strong>in</strong>g<br />

of Hair Products<br />

The brand now boasts a strong distribution<br />

network <strong>in</strong> France, count<strong>in</strong>g more than 350<br />

po<strong>in</strong>ts of sale, and stands out as the leader<br />

<strong>in</strong> Brazilian smooth<strong>in</strong>g. The company has<br />

cont<strong>in</strong>ued to grow, but always on a human<br />

scale, with about twenty employees.<br />

Today it is still loyal to its mission of develop<strong>in</strong>g<br />

products that guarantee technology, passion<br />

and <strong>in</strong>genuity.

Diamonds are your hair's<br />

best friend, too!<br />


The strength of URBAN KERATIN lies <strong>in</strong> their<br />

ability to offer <strong>in</strong>novative and up-to-date<br />

products. S<strong>in</strong>ce 2010, 10 new ranges have<br />

been launched. For the most part, they<br />

comb<strong>in</strong>e kerat<strong>in</strong> and diamond powder for the<br />

utmost sh<strong>in</strong>e and effectiveness.<br />

The selected <strong>in</strong>gredients are of the highest<br />

quality and have <strong>in</strong>spired the development of<br />

exclusive formulas <strong>in</strong> the company’s<br />

laboratories.<br />

Ammonia-free oxydiz<strong>in</strong>g colour, colour remover,<br />

and the styl<strong>in</strong>g range all guarantee immediate<br />

and brilliant results. As there are different<br />

hair types, URBAN KERATIN offers specific<br />

ranges for each one, with a view to reach<strong>in</strong>g<br />

as many clients as possible.<br />

This is why today it is a must-have brand for<br />

salon professionals.<br />


Leader <strong>in</strong> Brazilian smooth<strong>in</strong>g<br />

Permanent hair color<br />

with no ammonia<br />

French quality<br />

Revolutionary products<br />

A wide variety of products<br />

A strong <strong>in</strong>ternational presence<br />

100% <strong>in</strong>tegrated<br />

production cha<strong>in</strong><br />

Loyal digital community<br />


URBAN KERATIN products are developed with<br />

the utmost respect for European standards.<br />

French quality is found <strong>in</strong> the deep and last<strong>in</strong>g<br />

care offered by each and every range. This<br />

know-how also resulted <strong>in</strong> the BLONDE<br />

and BRUNE FROM ST TROPEZ ranges, which<br />

boosted the glamorous image of this French<br />

brand worldwide.<br />

The brand pays particular attention to quality<br />

control. Indeed, the company owns their own<br />

fill<strong>in</strong>g unit near Lyon and manage all their<br />

own logistics.<br />

Thanks to the implementation of this 100%<br />

<strong>in</strong>tegrated production l<strong>in</strong>e, URBAN KERATIN is<br />

able to provide their clients with deliveries <strong>in</strong><br />

record time. Education and coach<strong>in</strong>g are also<br />

a priority. Technical tra<strong>in</strong><strong>in</strong>g is offered regularly<br />

to guide hairdressers <strong>in</strong> offer<strong>in</strong>g their clients<br />

the best salon care possible.



Last September, dur<strong>in</strong>g the MCB PARIS,<br />

URBAN KERATIN organised its first<br />

hairdress<strong>in</strong>g show, aptly entitled URBAN<br />

JUNGLE. The event, which brought together<br />

over 200 hairdressers and distributors from<br />

around the world, was orchestrated by Bob<br />

Jeffy, the brand’s hairdresser-ambassador.<br />

The hairstyles presented were <strong>in</strong>spired by the<br />

most beautiful exotic birds, from p<strong>in</strong>k<br />

flam<strong>in</strong>gos to royal peacocks. They reflected<br />

the diversity and richness of the world, a nod<br />

to all distributors around the globe.<br />

This is more relevant today than ever, because<br />

URBAN KERATIN is now present <strong>in</strong> more than<br />

25 countries, with a strong presence <strong>in</strong><br />

Europe, North America and the Middle East.<br />

In Canada, hundreds of salons use URBAN<br />

KERATIN, while they count 400 hair salons <strong>in</strong><br />


Urban Diamant<br />

Diamond powder jo<strong>in</strong>s<br />

forces with kerat<strong>in</strong><br />

to br<strong>in</strong>g brightness,<br />

softness, sh<strong>in</strong>e, and<br />

radiance to hair. The<br />

shampoo, conditioner,<br />

and creamy care of this<br />

luxury range make them<br />

the best anti-age<strong>in</strong>g<br />

allies for your hair,<br />

allow<strong>in</strong>g natural<br />

restructur<strong>in</strong>g.<br />

Urban Color<br />

An oxidation colour<strong>in</strong>g<br />

with no ammonia,<br />

comb<strong>in</strong>ed with the<br />

stimulat<strong>in</strong>g action of<br />

a new anti-age<strong>in</strong>g care<br />

technology 3.0:<br />

Lebanon. This success is the result of a<br />

long-term plan, <strong>in</strong>clud<strong>in</strong>g participation <strong>in</strong><br />

many trade shows around the world, like<br />

COSMOPROF and BEAUTY WORLD, every year.<br />


URBAN KERATIN understands that it is<br />

essential to place their stakes on social<br />

networks. Today it has a strong community of<br />

more than 75,000 subscribers worldwide.<br />

In this way, the brand creates a connection<br />

with Internet users by offer<strong>in</strong>g them targeted<br />

professional advice. They discover URBAN<br />

KERATIN products <strong>in</strong> a fun and <strong>in</strong>teractive way<br />

through videos, tutorials, contests. These<br />

weekly meet<strong>in</strong>gs help to build community<br />

loyalty and <strong>in</strong>troduce the brand to as many<br />

people as possible.<br />

URBAN KERATIN has managed to create a<br />

relationship of trust with both professionals<br />

and the general public alike.<br />

hyaluronic acid, kerat<strong>in</strong>,<br />

and diamond powder.<br />

The result: perfect<br />

grey coverage, extreme<br />

brilliance, long-last<strong>in</strong>g<br />

hydration, and<br />

rejuvenated hair.<br />

Kerat<strong>in</strong> Extreme Mask<br />

Here’s a real must-have.<br />

Its composition<br />

with bio-molecules<br />

of kerat<strong>in</strong> and wheat<br />

prote<strong>in</strong> penetrates<br />

and reconstructs<br />

the structure of<br />

damaged hair from the<br />

<strong>in</strong>side, while nourish<strong>in</strong>g<br />

and moisturis<strong>in</strong>g it.<br />

It leaves hair sh<strong>in</strong>y,<br />

soft, and easy to comb<br />

for 3 to 4 weeks.<br />

Argan Kerat<strong>in</strong> Serum<br />

Thanks to its unique<br />

formula enriched with<br />

argan oil, jojoba oil<br />

and kerat<strong>in</strong>, this serum<br />

moisturises, treats and<br />

prevents the age<strong>in</strong>g<br />

of all types of hair.<br />

It also enhances<br />

sh<strong>in</strong>e, suppleness and<br />

smoothness of the hair.<br />

Its effectiveness is<br />

thermo-active: <strong>in</strong> other<br />

words, is re<strong>in</strong>forced<br />

under the effect of<br />

heat while protect<strong>in</strong>g<br />

the hair from irons<br />

and driers. This serum<br />

also elim<strong>in</strong>ates frizz<br />

and split ends.




For more than 40 years, we have been design<strong>in</strong>g<br />

and construct<strong>in</strong>g salons for hairdressers<br />

and for over 40 years clients have been<br />

consult<strong>in</strong>g Vezzosi, trust<strong>in</strong>g <strong>in</strong> this company's<br />

quality, service, <strong>in</strong>novation, and creativity.<br />

The cont<strong>in</strong>uous search for new l<strong>in</strong>es, new<br />

materials, and new trends gives rise to the<br />

creation of forms that are always on trends<br />

and items that are more than just tools of the<br />

trade, but evolve to become true objects of<br />

design.<br />

From alum<strong>in</strong>ium to steel, via glass and wood<br />

or Plexiglass®, noth<strong>in</strong>g is left to chance, but<br />

is rather the fruit of <strong>in</strong>-depth analyses not only<br />

<strong>in</strong> the world of hairdress<strong>in</strong>g, but <strong>in</strong> numerous<br />

market sectors and <strong>in</strong> any sett<strong>in</strong>g or situation<br />

that may be a source of <strong>in</strong>spiration for a new<br />

creation.<br />

In the Vezzosi scale of values, product quality<br />

and client satisfaction are at the same level<br />

as creativity – all of which can be considered<br />

requisites for the success of any bus<strong>in</strong>ess.<br />

Each product that exits the factory bears a<br />

hallmark that certifies that it orig<strong>in</strong>ated and<br />

was produced <strong>in</strong> Italy. In a historic moment<br />

when an exasperat<strong>in</strong>g search for low prices<br />

is flood<strong>in</strong>g the market with poor quality products,<br />

Vezzosi’s mission is to ma<strong>in</strong>ta<strong>in</strong> superior<br />

standards.<br />

These standards are ma<strong>in</strong>ta<strong>in</strong>ed <strong>in</strong> services<br />

ABOUT US<br />

Company Name:<br />

Vezzosi srl<br />

Company Address:<br />

Via Martiri della Romania 9<br />

42020 Alb<strong>in</strong>ea (RE) - Italy<br />

E-mail: Info@vezzosiarredamenti.com<br />

Website:<br />

www.vezzosiarredamenti.com<br />

Export Manager:<br />

Mr. Daniele Braglia<br />

Ma<strong>in</strong> Brands:<br />

Vezzosi<br />

Number of employees:<br />

20<br />

Ma<strong>in</strong> Export Dest<strong>in</strong>ations:<br />

Europe-Russia- Arab Emirates -<br />

United States - Italy<br />

offered to clients as well: a design office that<br />

is always available for 3D render<strong>in</strong>gs that,<br />

thanks to the use of cutt<strong>in</strong>g-edge technological<br />

<strong>in</strong>novations <strong>in</strong> the IT field, make it possible<br />

to create draw<strong>in</strong>gs similar to photographs;<br />

a team of experts capable of visit<strong>in</strong>g salons<br />

to take measurements on site and mak<strong>in</strong>g<br />

<strong>in</strong>itial suggestions for furnish<strong>in</strong>g; a team of<br />

specialised <strong>in</strong>stallers to set up the salon; a<br />

commercial office organised to ma<strong>in</strong>ta<strong>in</strong> contacts<br />

worldwide; a distribution network capable<br />

of effectively cover<strong>in</strong>g the territory. All <strong>in</strong>

Italian design and<br />

an elegant flair for<br />

contemporary yet classic<br />

looks and materials like<br />

wood, iron, and marble for<br />

a functional nad beautiful<br />

salon space.<br />


all, professionals who entrusts Vezzosi with<br />

their salon design is accompanied from the<br />

beg<strong>in</strong>n<strong>in</strong>g to the end, from the decision to renovate<br />

to the <strong>in</strong>auguration of the new space.<br />


Vezzosi can be found on markets worldwide,<br />

from Italy and throughout Europe, Russia and<br />

the Arab Emirates, and the United States. They<br />

can also be found at lead<strong>in</strong>g trade fairs, like Cosmoprof<br />

Bologna, MCB <strong>in</strong> Paris, and the Lyons<br />

fair. As of today markets for potential further expansion<br />

– to be consolidated together with top<br />

distributors – <strong>in</strong>clude: England, Portugal, Spa<strong>in</strong>,<br />

Germany, Russia, and the Arab Emirates.<br />

Cont<strong>in</strong>uous search for new l<strong>in</strong>es<br />

and materials<br />

Italian design and production<br />

In-house technical offices<br />

with architects specialised<br />

<strong>in</strong> salon design<br />

Customised projects<br />

Sales office that ma<strong>in</strong>ta<strong>in</strong>s<br />

contacts worldwide<br />

Distribution network that<br />

effectively covers the territory<br />


The two top l<strong>in</strong>es for 2020:<br />

ALLURE: an elegant l<strong>in</strong>e that marks the comeback<br />

of the marble effect: a chic, precious,<br />

and timeless material used both at the wash<strong>in</strong>g<br />

stations and <strong>in</strong> the armchairs, comb<strong>in</strong>ed with<br />

the upholstery that, <strong>in</strong> most work stations and


1<br />

For more than 30 years<br />

clients have been rely<strong>in</strong>g<br />

on Vezzosi, certa<strong>in</strong><br />

to f<strong>in</strong>d the quality,<br />

service, <strong>in</strong>novation, and<br />

creativity they desire.<br />

furniture, is comb<strong>in</strong>ed with wood and lam<strong>in</strong>ates.<br />

Vezzosi has succeeded <strong>in</strong> breath<strong>in</strong>g new life <strong>in</strong>to<br />

the marble effect, seek<strong>in</strong>g to use it creatively,<br />

but never compromis<strong>in</strong>g its classic elegance. In<br />

this way it has become the new protagonist <strong>in</strong><br />

2020 furnish<strong>in</strong>g and design trends.<br />

The dom<strong>in</strong>ant shape of this l<strong>in</strong>e is the arc, which<br />

can be found <strong>in</strong> every object of the l<strong>in</strong>e.<br />

IRON: to offset the Allure l<strong>in</strong>e, Vezzosi will launch<br />

a new l<strong>in</strong>e expected to mark the rebirth of <strong>in</strong>dustrial<br />

style. The Iron l<strong>in</strong>e features clean l<strong>in</strong>ear<br />

forms, with the warmth and vary<strong>in</strong>g shades of<br />

wood gra<strong>in</strong> contrast<strong>in</strong>g with iron, which is <strong>in</strong>stead<br />

cold and m<strong>in</strong>imalist, to create a perfect comb<strong>in</strong>ation<br />

between modern and v<strong>in</strong>tage style.<br />

4<br />

5<br />

2<br />

STAR<br />


1. ALLURE armchair, created with the l<strong>in</strong>e’’s<br />

signature arc, ergonomic, padded with vertical<br />

seams, embellished with a faux marble <strong>in</strong>sert that<br />

evokes the charm of classic and elegant taste.<br />

2. ALLURE shampoo station, recall<strong>in</strong>g the arc<br />

shape of its match<strong>in</strong>g armchair. Padded, with<br />

vertical seams, embellished with a faux marble<br />

<strong>in</strong>sert. An ergonomic shampoo station that<br />

embraces the client, available <strong>in</strong> three versions:<br />

basic, relax with electrically adjustable leg support,<br />

and the version with lymphatic dra<strong>in</strong>age massage<br />

with cont<strong>in</strong>uous variation <strong>in</strong> air flow.<br />

3. ALLURE work station created <strong>in</strong> lam<strong>in</strong>ate<br />

with faux-marble <strong>in</strong>serts. Soft l<strong>in</strong>es that recall<br />

an arc and perfectly complement the shampoo<br />

station and armchair. This work station is<br />

embellished by a roundish trunk that has the dual<br />

function of foot rest and storage compartment.<br />

4. IRON l<strong>in</strong>e armchair <strong>in</strong> iron and metal mesh<br />

with both seat and back padded. Square-shaped<br />

armchair with clean and l<strong>in</strong>ear design that fits<br />

perfectly <strong>in</strong>to an <strong>in</strong>dustrial style decor. The base<br />

of the armchair is unusual, with a four-footed<br />

<strong>in</strong>novative form, always <strong>in</strong> iron.<br />

5. IRON l<strong>in</strong>e shampoo station <strong>in</strong> iron and metal<br />

mesh with both seat and back padded. Squared<br />

and clean l<strong>in</strong>e, <strong>in</strong>dustrial style. Square bas<strong>in</strong>.<br />

A shampoo station available <strong>in</strong> three versions:<br />

basic, relax with electrically adjustable leg support,<br />

and the version with lymphatic dra<strong>in</strong>age massage<br />

with cont<strong>in</strong>uous variation <strong>in</strong> air flow.<br />


adv by<br />

ALLURE<br />

Vezzosi’s New Collection<br />


WAHL<br />




S<strong>in</strong>ce 1919, with the <strong>in</strong>vention of the first<br />

practical electric hair clipper, Wahl Clipper<br />

Corporation has been the leader <strong>in</strong> the<br />

professional and home groom<strong>in</strong>g category. Today,<br />

with over 2,500 employees worldwide, they are<br />

proud to carry forward the tradition of <strong>in</strong>novation<br />

and superior customer service that was created<br />

by Leo J. Wahl. While Wahl has changed over<br />

the years, it has also stayed the same. Wahl is<br />

still headquartered <strong>in</strong> Sterl<strong>in</strong>g, Ill<strong>in</strong>ois, USA.<br />

Today Wahl products are sold <strong>in</strong> approximately<br />

176 countries worldwide with eight global<br />

manufactur<strong>in</strong>g facilities as well as 25 sales<br />

offices. Products rema<strong>in</strong> the global standard for<br />

<strong>in</strong>tegrity, value and efficiency. At Wahl, they are<br />

proud of their heritage of excellence as well as<br />

their remarkable list of ground-break<strong>in</strong>g<br />

<strong>in</strong>novations for the present and future for the<br />

global market. Wahl founder Leo Wahl (left<br />

image) first took his <strong>in</strong>spiration as a high school<br />

student work<strong>in</strong>g for his uncle who manufactured<br />

electric massagers.<br />


Leo would travel to local barbershops and<br />

noticed a real need miss<strong>in</strong>g, an electric motor<br />

powered clipper. He perfected this while study<strong>in</strong>g<br />

at the University of Ill<strong>in</strong>ois and filed for his first<br />

patent <strong>in</strong> 1919. S<strong>in</strong>ce then, Wahl Clipper has<br />

cont<strong>in</strong>ued to expand and <strong>in</strong>novate, all with the<br />

professional artist <strong>in</strong> m<strong>in</strong>d.<br />

The company sets its sights on Lead<strong>in</strong>g with<br />

ABOUT US<br />

Company Name:<br />

Wahl Clipper<br />

Corporation<br />

Company Address:<br />

2900 N Locust St. Sterl<strong>in</strong>g,<br />

IL 61081 - USA<br />

Tel. 1-800-776-9245<br />

E-mail: wahlpro@gmail.com<br />

Website:<br />

www.wahlpro.com<br />

Founded <strong>in</strong>:<br />

1919<br />

President/CEO:<br />

Greg Wahl<br />

Number of Employees:<br />

1100+ (domestically)<br />

Ma<strong>in</strong> Brands:<br />

Wahl, 5-Star, Sterl<strong>in</strong>g<br />

From left to right: Kev<strong>in</strong> Wahl, Phil Wahl, Lance Wahl,<br />

Dan Wahl, Brian Wahl, Mike Wahl.<br />

Vision, a new philosophy for the 21st Century.<br />

"To ma<strong>in</strong>ta<strong>in</strong> our leadership position,” - said<br />

Wahl Clipper Corporation President/CEO Wahl,<br />

“<strong>in</strong> the personal care categories we serve, we<br />

must have vision. Vision to cont<strong>in</strong>ually improve<br />

our exist<strong>in</strong>g products. Vision to br<strong>in</strong>g new<br />

products to market which meet the wants and<br />

needs of consumers. Vision to stay <strong>in</strong>novative

and ahead of our competitors, and vision to<br />

support our customers, the retailers, with sales<br />

and market<strong>in</strong>g programs that make it easy, fun<br />

and profitable for them to sell more Wahl<br />

products. Lead<strong>in</strong>g with Vision means constantly<br />

be<strong>in</strong>g alert to new opportunities. By shar<strong>in</strong>g<br />

the vision, we can make tomorrow absolutely<br />

extraord<strong>in</strong>ary."<br />

As we head <strong>in</strong>to the future, Wahl Clipper is<br />

proud to celebrate its 100 year anniversary <strong>in</strong><br />

2019. The company has big plans for new<br />

products, advertisements, and packag<strong>in</strong>g.<br />

More importantly, Wahl plans to celebrate<br />

with their hard-work<strong>in</strong>g staff and community<br />

to show their appreciation for years and years<br />

of dedicated service and support. The company<br />

looks forward to new leadership with the 4th<br />

generation of the Wahl family (pictured on the<br />

left) and cont<strong>in</strong>ued success.<br />


#1 sell<strong>in</strong>g clipper company<br />

<strong>in</strong> the world<br />

Professional products are<br />

made <strong>in</strong> the USA <strong>in</strong> Sterl<strong>in</strong>g, IL<br />

They take pride <strong>in</strong> produc<strong>in</strong>g<br />

high quality tools for the busy<br />

barber and stylist<br />

Top notch customer service and<br />

repair staff located <strong>in</strong> Sterl<strong>in</strong>g, IL<br />

Inventors of the first<br />

electromagnetic motor clippers<br />

99+ years of excellence<br />

<strong>in</strong> the professional <strong>in</strong>dustry<br />

Leaders <strong>in</strong> <strong>in</strong>novation <strong>in</strong> the<br />

barber <strong>in</strong>dustry<br />

Only manufacturer of<br />

professional shavers <strong>in</strong> the USA<br />

Family owned company with<br />

4 generations of leadership<br />

STAR<br />


Black Peanut<br />

The Wahl Black Peanut is<br />

our number one sell<strong>in</strong>g<br />

professional trimmer <strong>in</strong> the<br />

USA. This lightweight unit<br />

comes with a detachable<br />

blade for easy clean<strong>in</strong>g<br />

and ma<strong>in</strong>tenance. The<br />

Wahl Black Peanut is a<br />

compact, rotary motor<br />

powered tool that is<br />

versatile and can be used<br />

as both a clipper and a<br />

trimmer. It also is a great<br />

beard trimmer!<br />

Cordless Magic Clip<br />

The 5-Star Cordless Magic<br />

Clip is designed to deliver<br />

the sharp performance<br />

that experts demand with<br />

the freedom of a cordless<br />

clipper. The magic is <strong>in</strong><br />

the blades! The Cordless<br />

Magic Clip features a high<br />

precision stagger-tooth<br />

2161 blade with crunch<br />

technology. This cordless<br />

tool offers superior speed<br />

and ease of use,<br />

a convenient taper lever for<br />

easy fad<strong>in</strong>g and blend<strong>in</strong>g,<br />

and a lithium ion battery for<br />

a 90+ m<strong>in</strong>ute run time per<br />

charge. It also has a cord/<br />

cordless cutt<strong>in</strong>g capability.<br />

5 Star Shaver<br />

More than just a shaver,<br />

this f<strong>in</strong>ish<strong>in</strong>g tool offers<br />

an appeal<strong>in</strong>g aesthetic<br />

<strong>in</strong> addition to top-notch<br />

precision. It comes with<br />

a rechargeable battery<br />

that can keep the rotary<br />

motor runn<strong>in</strong>g at full speed<br />

for up to 60 m<strong>in</strong>utes per<br />

charge. With hypoallergenic<br />

gold foil, even the most<br />

sensitive sk<strong>in</strong> will be free of<br />

razor bumps, <strong>in</strong>grown hairs,<br />

or sk<strong>in</strong> irritation.





Yanguas Cosmetics is a Spanish company<br />

specialized <strong>in</strong> manufactur<strong>in</strong>g and sell<strong>in</strong>g<br />

cosmetics products s<strong>in</strong>ce 1994. It success is<br />

the success of the professional, and therefore<br />

the company makes a careful selection<br />

of the active pr<strong>in</strong>ciples of each formula<br />

achiev<strong>in</strong>g <strong>in</strong>novative and non-aggressive<br />

formulas protect<strong>in</strong>g hair health as much<br />

as possible. The Quality and Safety of all<br />

products has allowed Yanguas to obta<strong>in</strong> ISO<br />

9001 quality certificates and ISO 22716 good<br />

manufactur<strong>in</strong>g practices <strong>in</strong> order to comply<br />

with <strong>in</strong>ternational regulations.<br />

The company has a specialized Professional<br />

Team with dedicated to develop<strong>in</strong>g its national<br />

and <strong>in</strong>ternational growth.<br />

Yanguas’s policy of K<strong>in</strong>dness and Simplicity<br />

allows it to ma<strong>in</strong>ta<strong>in</strong> a relationship of trust<br />

and last<strong>in</strong>g with its customers, always<br />

be<strong>in</strong>g available to answer any questions or<br />

ABOUT US<br />

Company Name:<br />

Yanguas<br />

Professional<br />

Company Address:<br />

Poligono Industrial Las<br />

Labradas, Calle Castilla<br />

Leon 13 - 7, 31.500 Tudela<br />

Navarra, Spa<strong>in</strong><br />

(+34) 948 410 308 /<br />

680 175 502<br />

Emails:<br />

Anabelen@yanguas.net /<br />

export@yanguas.net<br />

Website:<br />

www.yanguasprofessional.com<br />

www.yanguashygienic.com<br />

Founded:<br />

1994<br />

Management Contacts:<br />

Ana Belen Gracia<br />

Direccion Comercial<br />

anabelen@yanguas.net<br />

Angel Magallon Gerencia<br />

angel@yanguas.net<br />

Number of Employees:<br />

20<br />

Ma<strong>in</strong> Brands:<br />

Yanguas Attraxtion,<br />

Blussy, Only One,<br />

Hidracolor, Attraxtion,<br />

Yannanya, Yanguas<br />

Hygienic<br />

Ma<strong>in</strong> Export Markets:<br />

Portugal, Poland,<br />

Belgium, Peru, Puerto<br />

Rico, Dom<strong>in</strong>ican<br />

Republic, Lebanon,<br />

Jordan<br />

Target Markets:<br />

Italy, Germany, France

The Quality and Safety of all<br />

Yanguas products has enabled<br />

it to obta<strong>in</strong> ISO 9001 quality<br />

certificates and ISO 22716<br />

good manufactur<strong>in</strong>g practices.<br />


Experience <strong>in</strong> the sector of more<br />

than 25 years<br />

Competitive price-quality ratio<br />

Excellence <strong>in</strong> <strong>in</strong>novation<br />

Wide product catalogue<br />

Cont<strong>in</strong>uous tra<strong>in</strong><strong>in</strong>g of<br />

commercial teams<br />

International presence<br />

Strategic Alliances<br />

queries that may arise. Work<strong>in</strong>g day by day<br />

<strong>in</strong> the Innovation and Development of new<br />

products, prestigious associations have<br />

rewarded its work with bus<strong>in</strong>ess recognitions<br />

European Award for Bus<strong>in</strong>ess Management<br />

and Innovation, August 2018 and Gold Medal<br />

for the Bus<strong>in</strong>ess Trajectory <strong>in</strong> the World of<br />

Image, February 2017 .<br />

Yanguas also specialises <strong>in</strong> the manufacture<br />

and commercialization of hygiene and<br />

dis<strong>in</strong>fection products <strong>in</strong> the sanitary and<br />

health field.



Yanguas’s policy of K<strong>in</strong>dness and<br />

Simplicity allows it to ma<strong>in</strong>ta<strong>in</strong> a<br />

relationship of trust and last<strong>in</strong>g<br />

with its customers, always be<strong>in</strong>g<br />

available to answer any questions<br />

or queries that may arise.<br />

STAR<br />


Permanent Hair<br />

Cream Colour<br />

Vegan cream colour<strong>in</strong>g<br />

with 100% grey hair<br />

coverage. Enriched<br />

with Argan Oil and<br />

macadamia.<br />

Only One Vegan<br />

Treatment<br />

Intensive treatment<br />

with 100% natural<br />

<strong>in</strong>gredients. It’s highly<br />

repair<strong>in</strong>g formula is<br />

rich <strong>in</strong> oils, Kerat<strong>in</strong>e,<br />

hyaluronic acid,<br />

vegetable prote<strong>in</strong>s and<br />

vitam<strong>in</strong> E.<br />

Hairloss Treatment<br />

Anti-hair loss treatment<br />

based on the latest<br />

epigenetics studies that<br />

strengthens hair and<br />

helps stop hair loss,<br />

improv<strong>in</strong>g its synthesis<br />

and vitality.

102<br />




33+ MANAGERS<br />




28328 Constellation Road<br />

Valencia, CA CA 91355, USA<br />

<strong>in</strong>tlsupport@kirschnergroup.com<br />

www.kirschnergroup.com<br />



YEARS OF<br />

25+<br />



35+<br />


WHO WE ARE<br />

The Kirschner Group, Inc. is a professional<br />

sales organization with over 35 years of<br />

experience grow<strong>in</strong>g America’s lead<strong>in</strong>g,<br />

professional beauty brands.<br />

We are the only sales organization <strong>in</strong> the<br />

professional beauty <strong>in</strong>dustry to service<br />

all 50 states, Canada, and the entire<br />

<strong>in</strong>ternational marketplace with strategically<br />

placed Reps cover<strong>in</strong>g all cont<strong>in</strong>ents.<br />

WHAT WE DO<br />

The Kirschner Group, Inc. connects our brands to the right<br />

<strong>in</strong>ternational distributor and retailer, then manages the bus<strong>in</strong>ess<br />

relationship on a day-to-day basis, to ensure our customers<br />

are gett<strong>in</strong>g the right support they need for brand growth.<br />


Hair / Nail / Esthetic Professional Distributors I Ethnic Distributors<br />

Barber Distributors I Cha<strong>in</strong> Salons I Prestige / Department Stores<br />

Beauty Retailers I E-Commerce I TV Shopp<strong>in</strong>g Network<br />


The Kirschner Group, Inc.<br />









10 – 13 MARCH 2022<br />

11 – 14 MARCH 2022<br />


BolognaFiere Cosmoprof S.p.a.<br />

Milan, Italy<br />

P +39 02 796 420<br />

F +39 02 795 036<br />

<strong>in</strong>fo@cosmoprof.it<br />



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