BEST in EXPORT 2021
An exclusive selection of the best hair products for leading distributors.
An exclusive selection of the best hair products for leading distributors.
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STAR<br />
PRODUCTS<br />
B.PUR CLAY<br />
B.PUR CLAY l<strong>in</strong>e is the<br />
latest smart range of<br />
Echosl<strong>in</strong>e that <strong>in</strong>cludes<br />
three simple, <strong>in</strong>novative<br />
products. It differs from<br />
other l<strong>in</strong>es because it<br />
purifies and offers deepdown<br />
clean<strong>in</strong>g that starts<br />
from the scalp, then<br />
rem<strong>in</strong>eralizes the hair,<br />
giv<strong>in</strong>g soft, sh<strong>in</strong>y locks<br />
and longer-last<strong>in</strong>g styl<strong>in</strong>g<br />
performance. Noth<strong>in</strong>g<br />
sums up the B.PUR CLAY<br />
l<strong>in</strong>e’s authenticity and<br />
environmental<br />
friendl<strong>in</strong>ess better than<br />
its simplicity.<br />
The l<strong>in</strong>e espouses the<br />
concept of susta<strong>in</strong>able<br />
and “Clean Beauty” and<br />
the products are 100%<br />
Vegan and made with<br />
Free From, natural orig<strong>in</strong><br />
<strong>in</strong>gredients. The selection<br />
of functional active<br />
<strong>in</strong>gredients <strong>in</strong>cludes<br />
Aloe Vera, Jojoba oil,<br />
Shea Butter and first<br />
and foremost White Clay<br />
with and antioxidant<br />
properties and a strong<br />
capacity to absorb<br />
impurities.<br />
B.PUR CLAY<br />
PRE-TREATMENT MUD<br />
Purify<strong>in</strong>g and<br />
rem<strong>in</strong>eraliz<strong>in</strong>g mud for<br />
the scalp. White Clay<br />
purifies the scalp,<br />
work<strong>in</strong>g deep-down to<br />
remove external<br />
impurities. It is ideal for<br />
use on oily and impure<br />
sk<strong>in</strong>, for a healthier and<br />
more vibrant<br />
appearance.<br />
100% Vegan, Silicone<br />
and Sulphate free.<br />
B.PUR CLAY<br />
PRE-TREATMENT<br />
SHAMPOO<br />
Purify<strong>in</strong>g and<br />
rem<strong>in</strong>eraliz<strong>in</strong>g shampoo.<br />
It provides deep-down<br />
clean<strong>in</strong>g for hair and<br />
REASONS WHY<br />
Smart” beauty with reduced<br />
environmental impact and <strong>in</strong>novative<br />
vegan products<br />
Research <strong>in</strong> <strong>in</strong>novation with<br />
susta<strong>in</strong>able formulations and<br />
packag<strong>in</strong>g<br />
Essential formulas, based on natural<br />
<strong>in</strong>gredients and with high percentage<br />
of biodegradability<br />
Professional quality guaranteed for<br />
all of the products<br />
Respect for the professionals, the<br />
people and the planet<br />
leaves it soft, fragrant<br />
and ready for the Active<br />
Shap<strong>in</strong>g Mask. Ideal for<br />
medium to thick hair, as<br />
well as processed, dry or<br />
unruly hair.<br />
100% Vegan, Silicone<br />
and Sulphate free.<br />
B.PUR CLAY ACTIVE<br />
SHAPING MASK<br />
Shap<strong>in</strong>g and plump<strong>in</strong>g<br />
mask. The formula<br />
provides deep-down<br />
nourishment without<br />
weigh<strong>in</strong>g down hair<br />
thanks to effective frizz<br />
prevention and volume<br />
control. It leaves hair<br />
look<strong>in</strong>g healthy,<br />
manageable and glossy.<br />
B.PUR CLAY Active<br />
Shap<strong>in</strong>g Mask features<br />
cutt<strong>in</strong>g-edge, patent<br />
pend<strong>in</strong>g* technology<br />
that is represented by<br />
the "Active Miraclay<br />
Technology TM” brand.<br />
Thanks to the power of<br />
White Clay, it halps<br />
styl<strong>in</strong>g and makes it<br />
long-last<strong>in</strong>g with a<br />
progressive memory<br />
effect. Ideal for medium<br />
to thick hair, as well as<br />
processed, dry or unruly<br />
hair.<br />
* Italian patent n.<br />
102019000003053<br />
International<br />
Patent pend<strong>in</strong>g PCT/<br />
IB2020/051671
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