Bay Area Life & Style Fall 2021

modern
distinction
Provided By: Dana Enderby
Photography
in Collaboration with Brandi Krause & Dana Enderby
Written
into the vision and process of designer
Venture
Enderby with Dana Rose Design, part of
Dana
the Lewis Rose Design Collective.
This project was a custom build with a
returning client that was ready to build their
forever home. Dana worked one on one with the
homeowner and the builder (TCD Homes) from
the start with exterior selections down to the
final layer of art and accessories.
This homeowner loves a clean and classic
aesthetic so the team focused on elements that
felt modern but timeless. Dana loves presenting
finishes that have texture and character in a
modern way. You will see elements of stone and
rough-hewn wood matched with clean lines and
painted finishes. Lewis Rose Design Collective
used contrast to keep the neutral color palette
interesting and layered in with natural elements
and various shades of blue, the clients favorite
color.
All new projects begin with a consultation. Whether
it’s new construction, a remodel or room design, the
team schedules a two hour meeting to talk about the
project, determine what the homeowners are looking
for and to see if we are a good fit for one another.
Once they have developed the scope of work, a full
design is curated for the project and presented
along with samples, total estimates and visuals. After
the design has been approved, they fully manage the
project from start to finish. That includes
coordinating a contractor and trade work down to
final installation of furniture, art and accessories.
Dana states, “I love when a homeowner is seeking
a curated design for their home. When they want
the space or home to be a reflection of them and
the things they love, not just a generalized look
that they saw on TV or Pinterest.” Great
architecture, interesting color or a unique piece
of art in the homeowners collection can all be a
launching point for design inspiration.
As the designer, Dana is drawn to authentic
materials, quality furnishings, color and
interesting patterns. Her practice is not just
about updating a color palette or space planning.
It is about making sure a space brings a client joy
when they come home.