Blue Chip Issue 81

FOREWORD
Lelané Bezuidenhout CFP®
CEO, Financial Planning
Institute of Southern Africa
Relationships,
rebranding and
future plans
The CEO of the Financial Planning Institute looks
forward to the imminent FPI Professional Convention
and other exciting industry developments.
How quickly has 2021 gone? It seems like we
were grappling with the chaos of 2020 only
yesterday, now 2022 is suddenly around the
corner. I am just glad that summer is on its way,
and hopefully a bit of “normality” along with it.
Reflecting on the year fills me with pride for everything
that the FPI has achieved, despite the constant challenges
that present themselves in these upside-down times.
None of it would
have been possible
without the support
of our members, our
corporate partners
and our professional
practices. Thank you
and thank you again.
It is all about trust. A financial
planner who achieves the CFP®
designation demonstrates that
he or she has all the necessary
education and experience
to give advice impartially,
professionally and ethically.
Knowledge is power
By the time you
read this, Financial
Planning Week will be
done and dusted. It’s
an ongoing consumer initiative designed to highlight how
important financial planning is in a healthy society. Every
October, the FPI coordinates a range of initiatives to drive
home this message, including events, media interviews,
articles and social media posts.
It is all about encouraging everyone in the industry to
promote the benefits of comprehensive financial planning,
to highlight the value of FPI professional membership, and
to distinguish between proper, holistic financial planning
and product-orientated financial advice.
New look, same focus
FPIMYMONEY123 is the FPI’s financial outreach programme,
launched in 2012.
Over nearly a decade, it has touched the lives of thousands
of people, helping
them with personal
financial management,
budgeting and saving,
and showing them how
to deal with debt.
The time had come
to take the programme
to the next level, so we
enlisted the creative
brains at The Agency to
breathe new life into the
brand. As Sage Bassett,
head of design and
strategy, explains: “The rebrand called for a new approach,
including a refreshed logo and visual identity, a full website
redesign and the building out of brand assets like social
media campaigns.”
The redesign is guaranteed to take FPIMYMONEY123
to new heights and will hopefully empower thousands
more South Africans to take control of their finances.
8 www.bluechipdigital.co.za