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Her love of baking was instilled
over 30 years ago as a child making
pancakes with her mum (who she
credits as her baking inspiration). Her
first order was for a cousin’s birthday
party when Carey-Anne was only 12
years old!
Baking and business don’t always
go hand in hand but Carey-Anne
finds it easy. ‘I come from a family
of entrepreneurs, so it was a natural
inclination. I was lucky to find
something that I was not only talented
at, as I’m more skilled at practical
application, but that would also be
viable as a start-up.’
But it hasn’t all been smooth-sailing.
‘We have a fantastic e-commerce
site, but the market is still a little
conservative with online ordering. We
are hoping to build a base of happy
uBakers with some exciting activations
and offerings.’
The uBaked kits range from cinnamon
rolls and chocolate tarts to cookies,
cupcakes and lemon meringue pie, all
product-tested by the most discerning
panel in the form of Carey-Anne’s two
children, aged seven and three. ‘I’m
pretty sure my son is going to work in
the kitchen one day as he is constantly
wanting to get involved and loves
watching my mixer in action. My
daughter also loves to bake.’
Running multiple businesses is a
tough task but Carey-Anne has
become a pro at time management.
‘Sometimes it gets crazy on the
weekends especially when I’m
finishing wedding or celebration
cakes, but I’m lucky to have fantastic
support from my family and to be
able to work from home, which makes
things much easier.’
For those with less of a sweet tooth,
there’s still something for you in
Carey-Anne’s kitchen. ‘I have an
amazing recipe for kitke bread that
makes two enormous loaves. It’s a
super easy, soft, plaited honey bread
and not only smells amazing while it
bakes but is also so delicious. There’s
nothing like freshly baked bread!’
Details: Head to uBaked.co.za to browse
the selection of baking kits and get them
delivered to your door between Monday
and Thursday. All you need to add is
eggs, butter, water and a whole lot of
love and fun! Keep an eye out for special
boxes that launch every now and then –
you don’t want to miss out!
Carey-Anne’s top tips for fuss-free baking
1. Preparation is key – prepare your ingredients and baking tins before you
start. And don’t forget to pre-heat your oven!
2. Use tried and trusted recipes. If you’re baking something for a special
occasion and are using a new recipe, make sure to trial it at least once before
the big day.
3. When using butter, always use it at room temperature for cakes and sponges,
and fridge-cold for pastries.
4. Order a baking kit when baking with kids. Pre-measured ingredients ensure a
lot more fun and a lot less mess!
5. Don’t forget to add the love. Stress comes out in baked goods and has
caused many ruined cakes. Before you begin, relax, breathe and remember to
have fun. That’s what baking is all about.
Carey-Anne Robson says her daughter loves to bake.
#BakersofInstagram
uBaked is about creating
Insta-worthy baked goods
that taste as delicious as they
look – but sometimes we
don’t know where to start
when snapping some pics!
Carey-Anne has three bits of
advice for us…
• Rustic is best. Your bakes
don’t need to be absolutely
perfect.
• Add some texture with
baking paper or utensils
and ingredients.
• Keep your filters consistent.
Text: TAYLA BLAIRE. Photographer: CHEEKY CHERUB PHOTOGRAPHY.
May 21 Get It Magazine 23