Waikato Business News December Recap 2021

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.


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RECAP<br />

<strong>2021</strong><br />

A wrap up of the year's stories in<br />

the <strong>Waikato</strong> business community.

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2 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>

oard.”<br />



Deidre Morris<br />

Ph: (07) 838 1333<br />

Mob: 027 228 8442<br />

Email: deidre@dpmedia.co.nz<br />

Like many businesses across the country, it’s been a<br />

tumultuous year for the <strong>Waikato</strong> <strong>Business</strong> <strong>News</strong>.<br />

We farewelled our editor Richard Walker after three<br />

years at the helm and his departure in July was a huge<br />

loss to the publication.<br />

His steady writing hand has helped provide a strength<br />

of stories that celebrated the successes of the <strong>Waikato</strong>.<br />

Most of what we look back on in this recap issue are<br />

stories of Richard’s telling.<br />

The business news hasn’t been immune to the impacts<br />

of Covid, and our sales team of<br />

Deidre Morris (owner), Joanne<br />

Poole and Penny McNicol have<br />

worked hard to maintain longstanding<br />

relationships and build new ones.<br />

Every month, production manager<br />

Olivia McGovern weaves together<br />

the articles and adverts, and creates a<br />

stunning magazine that we are all very<br />

proud of.<br />

While the stories we tell are the strength<br />

of the <strong>Waikato</strong> <strong>Business</strong> <strong>News</strong>, our<br />

advertisers provide the backbone to our<br />

monthly publication.<br />


Labour in<br />

charge<br />


T<br />

This electoral term<br />

marks the first time since<br />

2005 that a Labour<br />

Government has held<br />

both Hamilton seats.<br />

What can <strong>Waikato</strong><br />

business people<br />

expect? At the start of<br />

a new term and a new<br />

year, Hamilton East<br />

MP Jamie Strange<br />

and Hamilton West’s<br />

Gaurav Sharma<br />

talk to <strong>Waikato</strong><br />

<strong>Business</strong> <strong>News</strong>.<br />

he train link to Auckland<br />

is top of mind for Hamilton’s<br />

two Labour MPs,<br />

with a crucial report due this<br />

term into the viability of fast<br />

rail. The result of the Ministry<br />

of Transport detailed business<br />

case study is due in 18 months,<br />

and an initial business case<br />

study is also being conducted<br />

into rapid rail from Hamilton<br />

to Tauranga, says Hamilton<br />

East MP Jamie Strange.<br />

Meanwhile, both Strange<br />

and newly elected Hamilton<br />

West MP Gaurav Sharma are<br />

touting the value of the delayed<br />

Te Huia rail service once it is<br />

running.<br />

“Getting that train to Auckland<br />

is one of the biggest<br />

things on ou radar. It's a promise<br />

that we’ve made in the past,<br />

and we're hoping to deliver on<br />

it soon,” Sharma says.<br />

Strange says the key is productivity.<br />

“Being able to get<br />

on the train, open the laptop,<br />

We can’t thank you enough for your continued support<br />

and can’t wait to catch up with you all in the new<br />

year.<br />

The various Hamilton businesses who write monthly<br />

columns provide a viewpoint to the business news<br />

from their world of business, as well as sharing some<br />

of their wisdom for our readers. Whether it be legal,<br />

recruitment, PR, IT, architectural and more, we thank<br />

you for your contributions.<br />

work a l the way up, work all<br />

the way back, there’s a cafe on<br />

But the game changer<br />

would be a rapid link, one<br />

which Strange says would<br />

effectively unite the cities’<br />

labour markets.<br />

“For some, it might sound<br />

like a pipe dream, but I<br />

wouldn't necessarily put it in<br />

that category,” Strange says.<br />

He sees potential for a<br />

public-private partnership,<br />

with the government partnering<br />

with iwi and business,<br />

and points to the possibilities<br />

around ACC, Super Fund and<br />

Kiwisaver as investment funds<br />

tota ling $120 billion. “A lot of<br />

them invest in overseas infrastructure,<br />

so it's encouraging to<br />

see ongoing discussions with<br />

the managers of those funds<br />

to see what their appetite is for<br />

investment in New Zealand.”<br />

Such a link would be a<br />

multi billion do lar investment,<br />

Jamie Strange and Gaurav Sharma,<br />

MPs for Hamilton East and Hamilton West.<br />

with tilt trains potentia ly travelling<br />

th existing gauge track<br />

at 160 km/h, but a train on<br />

wider gauge track able to clock<br />

250 km/hr.<br />

The “gold plated” version<br />

would involve building new<br />

tracks, which for the Auckland<br />

section could utilise th existing<br />

rail co ridor.<br />

“I always say the problem<br />

in New Zealand has<br />

always been that short-sightedness,”<br />

Sharma says. “If we<br />

had invested $2 billion in the<br />

1960s, we wouldn't be putting<br />

in $30 million for an upgrade<br />

now. The problem is, every<br />

time the government looks at<br />

it, and it says, ‘We l, it's a $10<br />

billion investmen that we don't<br />

want to do now’, it just means<br />

that in 2040, we'll sti l be having<br />

the same conversation, in<br />

2080, we' l sti l be having the<br />

same conversation.<br />


Holi Boli<br />

meets Covid<br />

challenges<br />

with style<br />

Challenges of the global pandemic, a three-month<br />

lockdown in India and repatriation to New Zealand<br />

has resulted in opportunities for Hamilton-based<br />

entrepreneur Ana Wilkinson-Gee.<br />

Continued on page 2<br />

Continued on page 10<br />

One of the North<br />

Island’s most opulent<br />

properties, owned<br />

by a prominent Kiwi<br />

golfer, is up for sale.<br />

SEE PAGE 21<br />

In between there has been a celebration of <strong>Waikato</strong> in<br />

architecture, real estate, building, start-ups, education,<br />

technology, agriculture and more. And despite the<br />

sojourn we enjoyed from lockdowns at the beginning<br />

of the year, Covid continued to feature strongly in our<br />

stories with businesses and organisations adapting<br />

to the new landscape and many <strong>Waikato</strong> businesses<br />

developing innovative solutions to the pandemic.<br />


Olivia McGovern<br />

Ph: (07) 838 1333<br />

Email: olivia@dpmedia.co.nz<br />


Please contact:<br />



Joanne Poole<br />

Ph: (07) 838 1333<br />

Mob: (021) 507 991<br />

Email: joanne@dpmedia.co.nz<br />

Penny McNicol<br />

Ph: (07) 838 1333<br />

Mob: (021) 090 52601<br />

Email: penny@dpmedia.co.nz<br />



<strong>News</strong> releases/Photos/Letters:<br />

editor@dpmedia.co.nz<br />


Copy/Proofs:<br />

production@dpmedia.co.nz<br />


accounts@dpmedia.co.nz<br />

As we look back over the year, which started so promisingly<br />

after Covid had messed with our 2020 summer,<br />

there was much to celebrate in the <strong>Waikato</strong>.<br />

We started the year talking to Hamilton’s Labour MPs<br />

Jamie Strange (Hamilton East) and Gaurav Sharma<br />

(Hamilton West) for our front page story and ended it<br />

with a feel-good story about ethical fashion label<br />

Holi Boli.<br />

Lastly, I should introduce myself - I joined the team in<br />

October and am looking forward to sharing the stories<br />

that make the <strong>Waikato</strong> a thriving hub of business,<br />

innovation and creativity. I am lucky to call Raglan/<br />

Whaingaroa home and have lived in the <strong>Waikato</strong> for<br />

over 20 years. To share your feedback, thoughts and<br />

stories contact editor@dpmedia.co.nz.<br />

Janine Jackson<br />

131 Victoria Street, Hamilton<br />

Ph: (07) 838 1333 | Fax: (07) 838 2807<br />

www.wbn.co.nz<br />

When its Time to Sell Your <strong>Business</strong>, or Invest into a <strong>Business</strong>,<br />

Talk to the People Who Get Results<br />

Graeme Finch<br />

027 495 3413<br />

Greg Dunn<br />

027 293 0377<br />

Suzanne Boulle<br />

Office Support<br />

Craig Paul<br />

021 786 496<br />

Geoff Pridham<br />

027 232 1516<br />

Tony Begbie<br />

029 200 6515<br />

Scott Laurence<br />

027 473 5425<br />


www.businessesforsale.co.nz<br />

Licensed REAA 2008<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />


MUROKI<br />




TEEKS<br />

hit the Hamilton Gardens Arts Festival 2022.<br />


The Hamilton Gardens Arts Festival faced<br />

an uncertain future after the sudden loss of<br />

$150,000 from multiple funding sources.<br />

A crowdfunding campaign was launched in<br />

October to help it bounce back from Covid-19<br />

related setbacks.<br />

Festival director Geoff Turkington said planning<br />

for the festival, was well underway when they<br />

found out about the drop in funding.<br />

A last minute boost to the tune of $100,000<br />

by WEL Energy Trust, Brian Perry Foundation,<br />

Grassroots Foundation and Hamilton City<br />

Council helped bring the festival back from the<br />

brink but a shortfall of $20,000 was needed to<br />

keep the 2022 festival on track.<br />

As a charitable trust, the festival, <strong>Waikato</strong>'s<br />

premiere arts event for over 20 years, relies on<br />

the support of local businesses and funders<br />

each year.<br />

Turkington was quick to point out the benefits<br />

of the festival to not only boost people’s spirits,<br />

especially in times of continual Covid upheavals,<br />

but it also contributes to the Hamilton<br />

economy.<br />

“Research undertaken by the Ministry of Culture<br />

and Heritage in 2019 identified that the arts<br />

and creative sector contributes $10.8 billion<br />

to New Zealand’s GDP and creates over 92,00<br />

jobs<br />

“It’s a huge industry, but also you can’t put a<br />

price on the wellness of the community.”<br />



The show will go on thanks to the success of<br />

the crowdfunding which raised over $25,000 in<br />

four weeks from nearly 250 donors.<br />

Turkington says the team is thrilled to have such<br />

phenomenal support from people who recognise<br />

the value of the festival.<br />

“The money is definitely important but I think<br />

at that stage in a very, very long year for myself<br />

and the team, the messages and encouragement<br />

from all the 247 donors meant a lot to<br />

us and that really give us the strength to keep<br />

going.”<br />

While the rest of us might be getting ready to<br />

go on holiday, there’s still a lot of hard work for<br />

the HGAF team; from artist’s contracts, collating<br />

technical information and learning how to<br />

navigate the Covid traffic lights will keep them<br />

busy.<br />

Being a larger event they will be operating<br />

under the vaccine pass system and that means<br />

they can go ahead at full capacity in green or<br />

orange.<br />

“When you are dealing with the sheer number<br />

of staff, volunteers, audience and performers<br />

safety is paramount so we will be doing full<br />

contact tracing,” Turkington says.<br />

The line-up<br />

TEEKS, Ballet Noir, Haus of YOLO, Reb Fountain,<br />

Muroki, Soundtracks from Tarantino’s Pulp Fiction<br />

and Reservoir Dogs, Sunset Symphony are<br />

some of the biggest and boldest shows to ever<br />

Featuring everything from classical music to<br />

drag, ballet to theatre, comedy to children’s<br />

shows, the 2022 festival programme is positively<br />

brimming with world class arts experiences.<br />

The musical programme showcases a diverse<br />

mix of musical stylings including flamenco, soul,<br />

folk, percussion and classical.<br />

Experience Northland soul sensation TEEKS’ life<br />

affirming live show with support from rising<br />

Raglan star Muroki.<br />

Also, on the Rhododendron Lawn - the spellbinding<br />

Reb Fountain will premiere her highly<br />

anticipated new album Iris alongside fan favourites<br />

from her Taite Prize-winning self-titled<br />

album, and The Auckland Jazz Orchestra team<br />

up with the fabulous Caitlin Smith for a night of<br />

big band jazz!<br />

A star studded band of Kiwi music icons will<br />

rock’n roll through the soundtracks from<br />

Tarantino’s Pulp Fiction and Reservoir Dogs.<br />

Performed live in concert - starring Tami Neilson,<br />

Laughton Kora, Milan Borich and Booga<br />

Beazley, backed by the phenomenal Big Band<br />

Royale.<br />

Haus of YOLO is a party of a show, jam-packed<br />

with extraordinary circus skills and sewing<br />

chaos. Truly a feast for the senses, this multidisciplinary<br />

show from The Dust Palace (PULP, Top<br />

of the Heap) explores the modern middle class<br />

slavery of fast fashion.<br />

Theatre lovers are spoiled for choice with five<br />

solo theatrical works exploring a diverse range<br />

of topics including conservation, the joys of<br />

reading, satire, and Aotearoa history.<br />

Lovers of poetry and music can join some of<br />

the country’s best and brightest songwriters,<br />

including Anna Coddington, Lawrence Arabia<br />

and Julia Deans as they perform original music<br />

inspired by the poems of iconic writer Katherine<br />

Mansfield.<br />

Mansfield in Her Own Words: Unplugged is an<br />

intimate coupling of poetry and music taking<br />

place in the charming Mansfield Garden.<br />

There’ll also be world-class homegrown ballet!<br />

Contemporary but elegant, Ballet Noir is ballet<br />

seen through the stylish, cryptic lens of film<br />

noir.<br />

Head to hgaf.co.nz to check out the full Hamilton<br />

Gardens Arts Festival 2022 programme. Early<br />

bird discounts are available on most ticketed<br />

events until Christmas eve.<br />

The Hamilton Gardens Arts Festival is made<br />

possible by our generous funders: Hamilton<br />

City Council, WEL Energy Trust, Grassroots<br />

Festival Trust, Trust <strong>Waikato</strong>, Perry Foundation,<br />

Hamilton Gardens, King St Advertising, ACLX,<br />

University of <strong>Waikato</strong>, Harkness Henry, Ministry<br />

Culture & Heritage, Longveld, Norah Howell<br />

Charitable Trust, CBD Association, <strong>Waikato</strong><br />

Times, The Hits, Go Media, Cleland Hancox and<br />

Friends of Hamilton Gardens.<br />


4 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>

Product development leads<br />

to scheduling calendar<br />

USER INTERFACE: Company-X senior software architect Luke McGregor, left,<br />

discusses user interfaces with professional services manager Michael Hamid.<br />

Magnetize job management app users got what<br />

they needed, rather than what they wanted.<br />

When users of the<br />

Magnetize job management<br />

app asked<br />

for a scheduling calendar<br />

showing a month’s jobs at a<br />

glance developer Company-X<br />

didn’t stop there.<br />

Company-X senior software<br />

architect Luke McGregor<br />

questioned users of Magnetize’s<br />

job management app<br />

why they wanted a month view<br />

and what they got from it.<br />

“The big problem with a<br />

month view is information<br />

density,” McGregor said. “If<br />

you have all your jobs showing<br />

it’s too high and you can’t<br />

see what’s going on. You<br />

can’t see the forest for the<br />

trees. There are a million<br />

things on the screen. That’s<br />

what I pushed back on, and<br />

it pushed us back towards a<br />

better solution.”<br />

When McGregor and the<br />

software development team<br />

dug deeper with users they<br />

discovered they wanted both<br />

high-level visibility of scheduling<br />

capacity of equipment<br />

and people and to drill down<br />

into specific jobs.<br />

Company-X build a<br />

It solves their pain<br />

point. We’re having<br />

quite a few eureka<br />

moments. It’s<br />

satisfying. It’s all<br />

credit to the company<br />

and its culture.<br />

scheduling calendar that<br />

gives a month view, to give<br />

users the high-level visibility<br />

of resource allocation they<br />

requested, but also drill down<br />

into the schedule with views<br />

for two weeks, one week and<br />

three days. User experience<br />

and user interface designer<br />

Briana Christey said the<br />

development of the resource<br />

calculator was “a good example<br />

of why Company-X is so<br />

good at what they do”.<br />

“We’re excited because<br />

it’s a really good example<br />

of how we dove deep to get<br />

to the core of what users<br />

need,” Christey said.<br />

“It’s a good example of<br />

thinking back to why this is<br />

important, rather than ‘we<br />

know we want to look at this<br />

at a month level’,” McGregor<br />

said.<br />

“The questions we are<br />

answering at a month level<br />

are not the same questions we<br />

are answering at a week level.<br />

What’s hard to do in software<br />

is to take those steps back,<br />

but I think they are important<br />

steps to take.”<br />

Magnetize chief executive<br />

Paul Lyons described the<br />

Company-X approach as a<br />

marvellous solution.<br />

“It solves their pain point.<br />

We’re having quite a few<br />

eureka moments. It’s satisfying.<br />

It’s all credit to the company<br />

and its culture,” Lyons<br />

said. “It’s about filling gaps<br />

when you’re running a business.<br />

Where are the gaps?<br />

Where can I put people? It’s a<br />

calendar that tells you what’s<br />

available and you can click in<br />

and go to the action.”<br />

Another challenge was<br />

finding the best way for users<br />

to quickly and easily log their<br />

time on jobs as other options<br />

are cumbersome.<br />

“We needed a fresh<br />

approach,” Christey said.<br />

The Magnetize<br />

scheduling<br />

calendar enables<br />

users to:<br />

• Schedule jobs<br />

• Assign people and<br />

equipment<br />

• Drag and drop to<br />

reschedule jobs<br />

• Click and drag to<br />

extend jobs across<br />

multiple days<br />

• Book out staff on<br />

leave, and equipment<br />

out of action<br />

It gives visibility as to:<br />

• What jobs are<br />

scheduled and when<br />

(including the ability<br />

to filter by teams, or<br />

by job status)<br />

• See who's on leave,<br />

and what equipment<br />

is out of action<br />

• What jobs people<br />

and equipment are<br />

assigned to (in the<br />

"Resource View").<br />

• Workload for the<br />

month ("Month View")<br />

“One evening, as I opened<br />

my iOS alarm clock app to<br />

set my waking time, I realised<br />

there was the inspiration for<br />

our solution: a simple spinner<br />

for workers to set their start<br />

and end time.”<br />

SIMPLE: Magnetize's scheduling calendar makes things simple.<br />

Gamification<br />

Gamification is being<br />

used to motivate<br />

and engage users of<br />

Magnetize’s new business<br />

management app.<br />

Gamification is about<br />

motivating users' behaviour<br />

with game elements, such as<br />

challenges and rewards.<br />

“Building the application<br />

from scratch, we were<br />

presented with an exciting<br />

opportunity to rethink how<br />

the user interface (UI) could<br />

motivate workers to log their<br />

time,” said user experience<br />

and user interface designer<br />

Briana Christey.<br />

“We had a lightbulb<br />

moment - that if we enable<br />

Jase the worker to see<br />

who else has logged time<br />

on a job, we could appeal<br />

to his sense of competition,<br />

and motivate him to<br />

do the same.”<br />

Company-X took an iterative<br />

approach to the project as<br />

it collaborated with Magnetize,<br />

industry subject matter<br />

experts and Magnetize clients<br />

and potential end-users.<br />

“I have been in business<br />

in a variety of roles<br />

and Industries for 35 years.<br />

Partnering with Company-X<br />

and Briana Christy<br />

combined with a relentless<br />

focus on our clients and<br />

potential clients, I can honestly<br />

say this is the first<br />

time that I can say I have<br />

worked on a project that<br />

has been truly driven by<br />

the focus on its clients<br />

and their needs and solutions<br />

to their pain points”<br />

Magnetize chief executive<br />

Paul Lyons said.<br />

Navigate the<br />

digital landscape<br />

with us<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />




A brand new event that plans to highlight and<br />

promote the unique and bucolic landscapes of the<br />

Matamata-Piako District has arrived unexpectantly<br />

in the Shire.<br />

The inaugural Middle-earth Halfling Marathon<br />

will offer an immersive and unique themed<br />

event for runners and walkers of all levels<br />

through Hobbiton Movie Set and the surrounding<br />

picturesque rolling green hills of the<br />

<strong>Waikato</strong> farmland.<br />

The event is the first of it’s kind for Hobbiton<br />

Movie Set, who are best known for their tours<br />

of the 12-acre movie set location as seen in The<br />

Lord of the Rings and The Hobbit Trilogies, but<br />

has been in the works for some time.<br />

“It’s been about five years since the concept<br />

was originally discussed,” Hobbiton movie set<br />

deputy CEO Shayne Forrest says. “It’s something<br />

we have wanted to do for a long time but the<br />

moment never felt quite right. We’re excited<br />

to launch the Middle-earth Halfling Marathon<br />

today, as a way for people to get out and do<br />

something new, explore some beautiful and<br />

never-before-traversed landscapes, and focus<br />

on their health and fitness at the same time.<br />

It will be an event that blends together the<br />

world of off-road running with the world of<br />

Middle-earth – something we’re sure must be<br />

pretty unique as far as running events go!”<br />

The Middle-earth Halfling Marathon is a joint<br />

venture between Hobbiton Movie Set and The<br />

Events Agency, an Auckland-based event and<br />

expo support agency with over 20 years of<br />

event expertise and experience, managed by<br />

Matt Reilly. The event has been made possible<br />

with the support of the Thermal Explorer Regional<br />

Events Fund after being presented to the<br />

Event Investment Panel earlier this year.<br />

“The Event Investment Panel are thrilled to<br />

support the development of this exciting new<br />

event,” Thermal Explorer Regional Events Fund<br />

lead entity and panel representative Nicola<br />

Greenwell says. “The Halfling is such a unique<br />

sporting event that we have no doubt it will<br />

attract a large number of runners and walkers,<br />

and their supporters, to the <strong>Waikato</strong> from all<br />

around the country, bringing significant economic<br />

benefit to the district and wider region.”<br />

The inaugural Middle-earth Halfling Marathon<br />

event is to be held on Saturday 2 April, 2022 and<br />

will feature two distances, the Halfling Marathon<br />

21.1km, and the Eleventyfirst 11.1km. Both<br />

courses will begin at the starting line at Buckland<br />

Landing, just across from The Shire’s Rest where<br />

Hobbiton Movie Set’s home base is, with<br />

breathtaking views across the valley and the<br />

mighty Kaimai ranges towering in the distance.<br />

With staggered start times, the Halfling Marathon<br />

and the Eleventy-first will journey through<br />

the farmland, twist and turn around the track<br />

on their own adventures before arriving into<br />

Hobbiton and following the meandering pathways<br />

of the village. Each distance will get to visit<br />

areas on the Alexander Farm that were used for<br />

filming but not otherwise accessible on tours,<br />

including the original Gandalf’s Cutting as seen<br />

in The Lord of the Rings: The Fellowship of the<br />

Ring. After a dash through The Green Dragon<br />

Inn, where the thirstiest of halflings can stop for<br />

a quick tipple to quench their thirst, runners will<br />

continue on to the finish line where their fellowship<br />

of supporters will be waiting.<br />

The Halfling Event Village will be set up at<br />

The Shire’s Rest ready for refreshments, food,<br />

entertainment and prizegiving as all finishers<br />

will receive a specially designed medal with<br />

prizes for both event distances.<br />

Entries before 31 January go into the draw to<br />

win a <strong>Waikato</strong> weekend in partnership with<br />

Hamilton & <strong>Waikato</strong> Tourism. The prize pack will<br />

include two nights accommodation and a range<br />

of activities for two, plus the value of their event<br />

registration.<br />

Entries are open now at<br />

www.halflingmarathon.com<br />


There’s no shortage of great ideas in New Zealand.<br />

But for an innovative bunch, we’re not the best at<br />

realising the full potential of our innovations, particularly<br />

when exporting them.<br />

At James & Wells, we can identify your competitive<br />

edge, offer business strategies for specific markets and<br />

help you own and leverage your intellectual property to<br />

ensure no one steals the fruit of your labour.<br />

www.jaws.co.nz | +64 7 957 5660<br />

6 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>

A YEAR IN<br />

REVIEW<br />



Our very first front page story for <strong>2021</strong> featured<br />

Labour MPs Jamie Strange (Hamilton<br />

East) and Gaurav Sharma (Hamilton West).<br />

This electoral term marked the first time<br />

since 2005 that a Labour Government has<br />

held both Hamilton seats. We asked the pair<br />

what can <strong>Waikato</strong> business people expect?<br />

The train link to Auckland was top of mind,<br />

but they also talked about goals to invest in<br />

transport, housing, and health.<br />


It’s been a big year – and a challenging one<br />

for many. Across <strong>2021</strong>, the Government has<br />

focused on protecting lives and livelihoods<br />

as the pandemic has evolved, while also<br />

making progress on some of the long-term<br />

issues facing New Zealand. We’ve been<br />

working hard to ensure that the everyday<br />

concerns of Hamiltonians are part of the<br />

conversation.<br />

In January, we spoke with the <strong>Waikato</strong> <strong>Business</strong><br />

<strong>News</strong> about our goals to deliver a more<br />

liveable Hamilton – by investing in transport,<br />

housing, and health. Since then, progress<br />

has been made across each of these areas.<br />

There’s more work to do, but it’s great to see<br />

initiatives underway to keep our beautiful<br />

city a wonderful place to live.<br />

At the start of the year, getting the new<br />

commuter rail service to Auckland up and<br />

running was one of the biggest things on<br />

our radar. So, we were really stoked when<br />

Te Huia – which has the potential to replace<br />

up to 73,000 return car trips each year –<br />

launched in March, with further changes to<br />

the service announced recently.<br />

We’ve also made progress in housing. New<br />

Zealand’s housing crisis has been decades<br />

in the making, and it will take time to turn<br />

around – but our Government has taken<br />

steps this year to ease pressures in our market<br />

and tilt the balance in favour of whānau<br />

and first home buyers. We’ve extended<br />

the bright-line test and we are phasing<br />

out a long-standing loophole that benefits<br />

property speculators over first home buyers.<br />

We’re funding infrastructure like pipes and<br />

roads to get housing developments built<br />

faster through our Housing Acceleration<br />

Fund, and we’re cutting red tape so more<br />

homes can be built, faster.<br />

We’re also building a record number of public<br />

and transitional houses. Hamilton is set to<br />

get up to 640 new public homes and up to<br />

320 transitional housing places, which will<br />

ensure more people have a safe, dry place<br />

to call home, and will also create local jobs.<br />

Youth mental health support in the region<br />




has received a boost, and the health reforms<br />

the Government has kicked off will enable<br />

more Hamiltonians to access the care they<br />

need, when and where they need it. Te<br />

Whare Whakapiki Wairua, a new alcohol and<br />

drug treatment court, has opened in the<br />

city, and is providing wraparound services to<br />

address the reasons for offending.<br />

COVID-19 has made <strong>2021</strong> a difficult year for<br />

many in Hamilton, but the Government has<br />

worked hard to provide wage subsidies and<br />

other business support to protect jobs and<br />

boost our economic resilience. We heard<br />

a lot of positive feedback on the COVID<br />

response at the roundtable with businesses<br />

that the Prime Minister attended recently.<br />

Thank you to everyone who have done their<br />

bit to keep everyone safe. We have worked<br />

closely with organisations in Hamilton to<br />

help with Super Saturday and the ongoing<br />

vaccination efforts.<br />

It’s awesome that <strong>Waikato</strong> DHB has flown<br />

past the 90 percent first dose milestone,<br />

and that our community has transitioned so<br />

seamlessly into the traffic light system. This<br />

new way of managing COVID-19 allows us to<br />

look forward to a summer with fewer disruptions,<br />

and to look ahead to a new year with<br />

greater opportunities.<br />

by Labour MPs Jamie Strange (Hamilton<br />

East) and Gaurav Sharma (Hamilton West)<br />

2022…NEW YEAR…<br />


“There is one thing stronger than all the armies<br />

in the world, and that is an idea whose time has<br />

come.” (Victor Hugo)<br />

It might be a glorious afternoon. The sun<br />

might be shining, and a gentle breeze might<br />

be blowing across the sea as you enjoy a fine<br />

Pinot Gris. Then it hits you…bam! The idea for<br />

the new product you’ve been searching for!<br />

Or perhaps it is morning, and while tucking<br />

into your scrambled eggs and sipping your<br />

steaming Americano it comes to you…wham!<br />

The idea for a new service that will really see<br />

your business take off!<br />

Whatever the circumstances, if you are<br />

inspired over the Christmas and New Year<br />

break to do something new I strongly urge<br />

you on your return from holiday to undertake<br />

some IP due diligence before investing<br />

further time and money in your idea.<br />


> BY BEN CAIN<br />

Ben Cain is a Senior Associate at James & Wells and a Resolution<br />

Institute-accredited mediator. He can be contacted at 07 957 5660<br />

(Hamilton), 07 928 4470 (Tauranga) and benc@jaws.co.nz.<br />

If your idea is for a new product, then here<br />

are some issues you might need to consider:<br />

• Do you know if your product exists already?<br />

Have you conducted any Internet<br />

searches, for example, to see if it does?<br />

Have you searched the patents, designs<br />

and trade mark databases of the<br />

Intellectual Property Office of New<br />

Zealand to see if the way your product<br />

works, or your product appears, is already<br />

protected?<br />

• If your product does exist already, at<br />

least in general terms, what makes your<br />

product ‘new’? Does it involve a new way<br />

of making or doing something, or does it<br />

just look different to the competition?<br />

• If your product doesn’t exist already, have<br />

you told anyone about it? If you have, did<br />

you get/need them to sign a non-disclosure<br />

agreement before telling them?<br />

If you have involved any third parties in<br />

the development process so far, have you<br />

signed non-disclosure agreements with<br />

them?<br />

• Have you made any drawings for your<br />

new product? If you have, then have<br />

you kept them somewhere safe? It might<br />

be early days, but have you made any<br />

prototypes and shown or tested them in<br />

public as yet?<br />

• Are you planning on making the product<br />

yourself, or sub-contracting manufacture?<br />

If the latter, are you planning to make<br />

your product in New Zealand or overseas<br />

– perhaps in China?<br />

If your idea is for a new service, then issues<br />

you might want to consider are:<br />

• Do you know if anyone else is offering<br />

the same or similar service to your existing<br />

and potential customers?<br />

• If someone is already offering a similar<br />

service, what makes your service different?<br />

Is it underpinned by revolutionary<br />

software, or does it involve a new model<br />

of delivery?<br />

• If your service doesn’t exist already, have<br />

you told anyone about it? Did you get/<br />

need them to sign a non-disclosure<br />

agreement before telling them? If your<br />

new service involves a third party developing<br />

software for you, for example, do<br />

you know who owns the software code?<br />

Whether your idea relates to a product or<br />

a service, another issue you might need to<br />

consider is the name of your new product or<br />

service and the corresponding domain name<br />

(if applicable).<br />

If you have some name options in mind,<br />

have you conducted any domain name or<br />

Internet searches to see if someone else if<br />

using an identical or similar name?<br />

Have you searched the trade marks<br />

database of the Intellectual Property Office<br />

of New Zealand, and perhaps the New<br />

Zealand Companies Register, too, for identical<br />

or similar trade marks and company<br />

names?<br />

If you are thinking you will want to export<br />

your product or service in the future, have<br />

you also searched the trade marks databases<br />

of the overseas countries you might want to<br />

sell into?<br />

As you can see from the questions I’ve<br />

posed, having an idea is just the start of<br />

your IP journey. Do not be deterred, however,<br />

because if your idea is one whose time<br />

has truly come, we at James & Wells will<br />

do everything we can to help you on your<br />

journey.<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />




How was <strong>2021</strong> ?<br />

– and for 2022 ?<br />

Sharon Zollner, chief economist for<br />

ANZ, earlier in the year suggested<br />

that an economist’s job in 2020 was<br />

to make the weather forecasters look good<br />

– and so they did.<br />

<strong>2021</strong><br />

We saw the continuation of asset price<br />

inflation, driven by low interest rates and<br />

the simple supply and demand equation.<br />

Uncertainty around Covid lockdowns has<br />

remained, which in turn has continued to<br />

apply pressure on businesses, particularly<br />

within the retail, hospitality, events and<br />

tourism sectors.<br />

Industrial land prices went to $500/sqm<br />

and then $600/sqm – with a recent auction<br />

Mike Neale - Managing Director,<br />

NAI Harcourts Hamilton.<br />

of 1,000sqm at 48 Foreman Road, Te Rapa<br />

seeing $780/sqm achieved due to healthy<br />

competition. Industrial vacancy rates hover<br />

around 1% and land remains in short supply,<br />

with Hamilton City Council having an<br />

issue it needs to address promptly. <strong>Waikato</strong><br />

and Waipa District Councils have similar<br />

issues, as business and migration flows<br />

into the <strong>Waikato</strong> continue to see demand<br />

out stripping current supply.<br />



Yields for commercial and industrial<br />

investment properties have increasingly<br />

been below 5%, with lease terms seemingly<br />

irrelevant to industrial investors,<br />

paying almost anything to get their foot in<br />

the door. Quality commercial investments<br />

generally remain in the 5%-6% range for<br />

all but premium offerings, while unit titles<br />

can sometimes provide a value proposition<br />

when it comes to seeking a more<br />

attractive return.<br />

Commercial owner occupiers continue<br />

to seek opportunities, but with vacancy<br />

rates generally between 6%-8%, the options<br />

remain limited. Industrial owner occupiers<br />

increasingly compete for land to develop<br />

for their own purpose-built requirements.<br />

The Covid response has unfortunately<br />

created uncertainty and the government<br />

has done little to assist small and medium<br />

enterprises needing to plan to keep afloat.<br />

Retail, particularly hospitality and eventbased<br />

businesses, have struggled through<br />

continued lockdowns, restrictions and<br />

inconsistent policy decisions. Many I talk<br />

to feel beaten up, that those in the Beehive<br />

are not listening to their predicaments or<br />

understand their situations. Will we see<br />

greater certainty through the traffic light<br />

system (Covid Protection Framework) ? -<br />

one would hope so, but ……<br />

In many ways <strong>2021</strong> was far more disruptive<br />

than 2020 – and one would expect<br />

that supply chain issues will continue, or<br />

possibly deteriorate further, as the rest of<br />

the world opens up and chases economic<br />

growth.<br />

However, there are some key<br />

changes afoot<br />

2022 ?<br />

• Interest rates are starting to rise. This<br />

will impact on development margins,<br />

rental rates tenants pay and put further<br />

pressure on those businesses that are<br />

struggling<br />

• Access to capital will become<br />

more difficult, with quantitative<br />

easing being reduced. These factors<br />

will start to bite, so finance for<br />

48 Foreman Road, Te Rapa<br />

many will become harder to obtain<br />

• We are likely to see a gap open up<br />

between yields for blue chip investments<br />

and the rest. Assets with risk<br />

or uncertainty associated to them will<br />

become harder to finance<br />

• More property is likely to come to<br />

the market, as owner occupiers look<br />

to free up capital and investors consider<br />

disposing of assets where risk or<br />

future capital expenditure is likely to be<br />

required<br />

Cash could become king again. We are<br />

already seeing vendors preferring to deal<br />

with cash and unconditional offers, as<br />

opposed to those that may be at a higher<br />

level, but with the risk of the deal failing to<br />

proceed. Government, corporate and larger<br />

organisations generally appear to be better<br />

placed to withstand the issues that Covid<br />

has brought up. They often have greater<br />

resources, capital reserves or access to capital<br />

and the extensive networks required<br />

when things get tough. Small and medium<br />

sized enterprises (SME’s) however are the<br />

ones likely to suffer most and are less likely<br />

to have the resources to bounce back.<br />

Continued staff shortages are apparent<br />

within every sector. This is being exacerbated<br />

due to non-vaccinated workers leaving<br />

the workforce and the ongoing issue<br />

with immigration for skilled migrants into<br />

New Zealand – just ask licensed immigration<br />

adviser Katy Armstrong of ‘Into<br />

NZ’. This along with housing affordability<br />

and an increasing number of people reassessing<br />

their lives, will see a continued<br />

exodus of people and their families from<br />

Auckland, to the likes of Hamilton and the<br />

<strong>Waikato</strong> in 2022.<br />

All in all, there are going to be continued<br />

issues through 2022, so don’t expect<br />

an easy ride – but there will be opportunities<br />

for those who have positioned themselves<br />

for this.<br />

To everyone, have a good break over<br />

Christmas and New Years, enjoy the time<br />

with your friends and families - it’s been a<br />

turbulent year, so take the time to consider<br />

what decisions you need to make in 2022<br />

and then get on with making them happen.<br />

NAI Harcourts Hamilton<br />

Monarch Commercial Ltd MREINZ Licensed<br />

Agent REAA 2008<br />

Cnr Victoria & London Streets, HAMILTON<br />

07 850 5252 | hamilton@naiharcourts.co.nz<br />

www.naiharcourts.co.nz<br />



Managing Director, Everest – All about people TM<br />

www.everestpeople.co.nz<br />

We have all heard the cliché that ‘the greatest asset a<br />

company has is its employees.’ If that’s the case, then<br />

there is a good argument to look after your employees<br />

by providing them with professional development<br />

opportunities.<br />

The ability to learn and grow not only<br />

benefits the individual, but it can also have<br />

a positive effect on staff morale, customer<br />

satisfaction and the professional standing of<br />

your business.<br />

A formalised training and development<br />

programme is designed to assist employees<br />

to gain knowledge to do their job better by<br />

increasing skills, knowledge and expertise<br />

with the programme aligned to the business<br />

needs currently and in the future.<br />

It may include learning a new skill, increasing<br />

knowledge in an area of expertise or in some<br />

cases meeting regulatory or legal requirements.<br />

So, what are the elements you should consider<br />

when developing a learning plan for your<br />

business, and for individuals?<br />

• What is the intended purpose of the training?<br />

Be clear about the strategic purpose<br />

of the training and how the training will<br />

benefit not only the individual but your<br />

also your business<br />

• What is the best way of delivering the<br />

training? There are many ways to deliver<br />

training and training doesn’t necessarily<br />

have to be delivered in a classroom situation.<br />

It may be the employee is responsible<br />

for their own learning through an<br />

extra mural programme, the training may<br />

be computer based or it may be knowledge<br />

gained through a family.<br />

Think about the individual when you are<br />

developing their professional development<br />

programme and consider how they<br />

learn best and how you can tailor the<br />

training to accommodate the learning<br />

style.<br />

• What outcomes am I looking for from<br />

the training? You need to determine the<br />

outcomes you are looking for, for example<br />

may you want a better customer service<br />

experience for your clients, or you may<br />

want to build a stronger team culture.<br />

Consider the outcomes and develop measures<br />

so you can assess the effectiveness<br />

of the training.<br />

• Are there alternatives to ‘traditional’ training?<br />

It may be that mentoring with another<br />

manager will provide the professional<br />

development an employee needs, so<br />

developing a structured mentoring programme<br />

may be a cost effective solution.<br />

You could also consider job rotation which<br />

creates a more flexible workforce capable<br />

of performing a variety of tasks, which not<br />

only benefits the employee but also benefits<br />

the business.<br />

• What measure will you use to evaluate the<br />

training? There are a number of measures<br />

that can assist with the evaluation of training.<br />

These include customer satisfaction,<br />

productivity per transaction, reduction in<br />

error rates, fewer customer complaints,<br />

reduction in overtime and processing time<br />

averages reduced. It can be difficult to<br />

evaluate the non-tangibles such as work<br />

habits, attitudes, and behaviours; however,<br />

these can be measured thought staff<br />

surveys.<br />

<strong>Business</strong> that offers learning opportunities<br />

to their employees are more likely to have a<br />

higher workplace morale and increased<br />

loyalty which translates into increased<br />

productivity and customer satisfaction.<br />

So, what professional development have you<br />

identified for you and your employees in<br />

2022?<br />

8 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>




<strong>Waikato</strong> University featured in several editions of<br />

the <strong>Waikato</strong> <strong>Business</strong> <strong>News</strong>.<br />

In September, an $11-million University of<br />

<strong>Waikato</strong>-led research project Go Circular 2025<br />

was launched to develop New Zealand’s circular<br />

economy partnered with the Sustainable <strong>Business</strong><br />

Network, Government agencies, and materials<br />

recovery, recycling and waste management<br />

provider, Waste Management.<br />

University of <strong>Waikato</strong> researchers also received<br />

funding of over $12 million from the Ministry of<br />

<strong>Business</strong> Innovation and Employment’s Endeavour<br />

Fund to advance projects to model the ecosystems<br />

of New Zealand’s 3820 lakes, seek keys to<br />

climate change in our deepest caves and bring<br />

nature back to our cities and towns.<br />

In the 2022 Times Higher Education World University<br />

rankings released in mid-October, the University<br />

of <strong>Waikato</strong> was ranked in the top 101-125<br />

universities in the world in the subject category<br />

of <strong>Business</strong> and Economics, the only university in<br />

New Zealand to reach this ranking.<br />

over $US1 billion this year and the world’s fastest<br />

growing sport.<br />

Tom Featonby, Esports coordinator at the University,<br />

says the minor builds on the University’s<br />

OMEN Esport Area, launched in 2019, and positioning<br />

the university as an Esport industry leader.<br />

“It is such an exciting and rapidly growing<br />

industry. We also know it is where most of our<br />

secondary students are, so it’s helping to bring a<br />

connection between something they are passionate<br />

about and higher learning.”<br />

The minor, made up of four papers, covers<br />

topics from the training and performance of<br />

elite gamers through to Esports production and<br />

broadcasting and will enable students to bring<br />

that understanding to their chosen profession.<br />

There are three pathways for studying Esports<br />

including, ‘Athletes and Coaching’, ‘Industry,<br />

Events and Management’, and ‘Design, Media,<br />

and Production’. Students can take the minor to<br />

explore innovations in the Esports industry and<br />

learn how they can take these innovations into<br />

their chosen career.<br />

“The research tells us three out of every four New<br />

Zealanders are now involved in video gaming<br />

and Esports is a version of that. We already have<br />

huge national Esports events being run by the<br />

University for secondary students. Offering the<br />

minor is the next evolution of that,” Professor<br />

Thorpe says.<br />

She says the stereotypes of teenagers locked<br />

away in darkened rooms were outdated and<br />

instead it was time to recognise the incredible skill<br />

and talent needed to succeed in Esports, with<br />

professional athletes bringing in millions of dollars.<br />

The minor was designed to give students a good<br />

overview of the industry and students taking it<br />

would be able to implement the learnings into<br />

their careers in a variety of ways.<br />

“A student might be taking a Bachelor of Teaching<br />

so it might help them think about how they can<br />

implement Esports into the classroom through<br />

the gamification of learning or how they can use<br />

digital games to get kids excited about physical<br />

education again. The possibilities to take learnings<br />

and innovation from the Esports industry to other<br />

sectors are endless.”<br />

The University would eventually like to develop<br />

the subject into a major, but for now Professor<br />

Thorpe says it is exciting to be the first in New<br />

Zealand to offer students the chance to study the<br />

subject.<br />

“We know this is their domain and their language<br />

and if we can meet our secondary students in this<br />

space, it’s a place for really constructive dialogue.<br />

Learning from a place of passion and exploring<br />

interdisciplinary innovations in Esports, our<br />

students can go on to be real leaders and change<br />

makers in their chosen careers”.<br />


University of <strong>Waikato</strong> ended the year with the<br />

launch of New Zealand’s first Esports minor qualification<br />

for 2022. <strong>Waikato</strong> is one of only a handful<br />

of universities around the world offering the<br />

minor that will provide students an overview of<br />

the Esports industry, a business expected to turn<br />

Professor Holly Thorpe, a sociologist in Te Huataki<br />

Waiora School of Health at the University, and<br />

Associate Professor Gareth Schott, a media psychologist<br />

and digital gaming expert, have been<br />

instrumental in helping to develop the qualification.<br />

Professor Thorpe says the Covid-19 pandemic<br />

has changed the role of digital technology in<br />

people’s lives and as a result gaming has soared.<br />




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SPECIALIST LAWYERS WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong> 9

<strong>Business</strong> Awards<br />

have the green light!<br />

A turbulent <strong>2021</strong> has the <strong>Waikato</strong><br />

business community eager for<br />

a chance to socialise with their<br />

peers in person at the <strong>Waikato</strong><br />

Chamber <strong>Business</strong> Awards.<br />

Virtual events serve a purpose, but<br />

nothing beats stepping out, meeting<br />

up and celebrating success<br />

with your colleagues.<br />

The Gala event was moved from its<br />

traditional November date to the 9th of<br />

February 2022 as a result of Covid, fortunately<br />

the Traffic Light system gives us<br />

the green light to go ahead, and we can<br />

finally celebrate our finalists in person.<br />

This year we will be inducting two<br />

extraordinary business leaders into the<br />

Hall of Fame, Sir Robert Mahuta and Sir<br />

Dryden Spring. Both of whom have overcome<br />

adversity and whose transformative<br />

leadership has impacted our country substantially.<br />

The <strong>Waikato</strong> is blessed with<br />

quietly spectacular leaders whose vision,<br />

influence, and achievements should not be<br />

forgotten.<br />

The finalists have been announced<br />

and they will find out on the night how<br />

they fared. Win, lose or draw, the Awards<br />

process gives entrants the opportunity to<br />

be confidentially reviewed by a group of<br />

our <strong>Waikato</strong> business leaders. We appreciate<br />

the time and energy that our judges<br />

put into the Awards process with the aim<br />

to improve the level of entrepreneurship<br />

across the <strong>Waikato</strong>. We also want to thank<br />

Foster Construction Group for becoming<br />

the primary sponsor for the Awards.<br />

We had a record number of entries this<br />

year which is a testament to the thriving<br />

business community we have here in the<br />

<strong>Waikato</strong>.<br />

This year’s finalists include Balloons<br />

over <strong>Waikato</strong>, Beca, Body Fit Training<br />

Hamilton CBD, Clean Boss, Creative<br />

<strong>Waikato</strong>, DEC Pharmaceutical, Designwell,<br />

Discover Waitomo, Fish City Hamilton,<br />

Hamilton Airport, Jet Park Hotel<br />

Hamilton Airport, Mighty Local, Momentum<br />

<strong>Waikato</strong>, Noke, Old MacDonald’s<br />

Rural Education and Care Centre, Room-<br />

Mate Cabins, Sanctuary Mountain Maungatautari,<br />

Shift72, Spring Sheep Milk Co.,<br />

SWIFT, The Instillery, <strong>Waikato</strong> Hauraki<br />

Coromandel Rural Support Trust.<br />

By Don Good, CEO of <strong>Waikato</strong><br />

Chamber of Commerce.<br />

The Awards cover the following<br />

categories.<br />

• Micro <strong>Business</strong>, sponsored by<br />

Sleepyhead.<br />

• Not for Profit, sponsored by Trust<br />

<strong>Waikato</strong>.<br />

• Innovation, sponsored by Company-X.<br />

• Marketing & Social Media, sponsored<br />

by ChowHill Architects.<br />

• <strong>Business</strong> Growth & Strategy, sponsored<br />

by Deloitte.<br />

• Service Excellence, sponsored by<br />

Tompkins Wake.<br />

• Community Contribution sponsored<br />

by Montana Food & Events.<br />

• International Trade, sponsored by<br />

Fairview Ford.<br />

• Social & Environmental Sustainability,<br />

sponsored by Wintec.<br />

• People’s Choice, sponsored by Air<br />

New Zealand.<br />

• The Supreme Award, sponsored by<br />

Foster Construction Group.<br />

To celebrate individual leadership success<br />

stories in our community we have two individual<br />

awards, the Emerging Leader of<br />

the Year sponsored by Mitre10 MEGA and<br />

highly prestigious CEO of the Year award<br />

sponsored by the University of <strong>Waikato</strong><br />

We can’t wait to celebrate with<br />

our finalists and their supporters on<br />

the 9th of February. There are a limited<br />

number of tickets still available<br />

through our website or by contacting<br />

help@waikatochamber.co.nz You don’t<br />

want to miss out on the opportunity to meet<br />

and network with the high achievers of our<br />

business community!<br />

<strong>2021</strong><br />




AWARDS<br />








Following their Supreme award at the Waipa<br />

<strong>Business</strong> Awards earlier this year, Cambridge-based<br />

software company Rocketspark<br />

have not rested on their laurels.<br />

In April this year, Rocketspark hosted over 100<br />

of their design partners from around New Zealand<br />

at their design conference called Launch<br />

<strong>2021</strong>.<br />


Head of Product Jeremy Johnson says their<br />

partner community has been a strong source of<br />

growth for Rocketspark, as graphic designers<br />

and other service businesses add web design<br />

to their offering using the Rocketspark website<br />

builder.<br />

“With the introduction of Rocketspark Academy<br />

training programmes, we’ve been able to<br />

go beyond providing software and support<br />

and truly invest in the success of our partners'<br />

businesses.”<br />

Rocketspark Academy’s inaugural Professor and<br />

Partner of the Year Tonia Reid from Greenhouse<br />

Creative, is now reinvesting her knowledge into<br />

other design businesses.<br />

Rocketspark’s design partners are a key source<br />

of inspiration for new design and website<br />

functionality with its code-free web design<br />

platform. To meet that demand they’ve hired<br />

two new University of <strong>Waikato</strong> graduates into<br />

development roles in November, as well as a<br />

UI/UX designer and another senior developer<br />

earlier in the year.<br />

Rocketspark also created a new integration<br />

with New Zealand shipping software provider<br />

Starshipit, who have white labeled their<br />

software for New Zealand Post as their eShip<br />

product. The new integration with Rocketspark<br />

Ecommerce streamlines the processing, labeling<br />

and dispatching of orders for merchants<br />

and gives them the option of using either<br />

Starshipit or eShip with Rocketspark.<br />

In <strong>2021</strong>, Rocketspark announced ‘Gift-itforward’,<br />

an initiative equipping each of its<br />

existing design partners with a lifetime website<br />

subscription to give to a deserving non-profit<br />

of their choice.<br />

Rocketspark CEO Grant Johnson says by providing<br />

Rocketspark’s high performing website<br />

platform at no cost they can help non-profits<br />

make a true impact.<br />

“So many non-profits work hard for their worthy<br />

communities and causes, and yet many don’t<br />

have a great online presence and are often not<br />

collecting precious recurring donations online,<br />

or generating revenue with an online store.”<br />

In November this year, Rocketspark purchased<br />

the other tenancy on their floor and are creating<br />

a new co-working space in downtown<br />

Cambridge, appropriately called Launchpad<br />

Cambridge. Launchpad is for creative and<br />

digital businesses looking for some freedom<br />

from the home office either full time or maybe<br />

a few days a week.<br />

With a great team in place and international<br />

growth fund market validation grant from NZTE<br />

Rocketspark are looking forward to ramping up<br />

their offshore activity in 2022.<br />

/<br />

<strong>2021</strong><br />




AWARDS<br />



07 839 5895<br />

Everest<br />


• Commercial Property Investment & Finance<br />

• <strong>Business</strong> Investment & Finance<br />

• Residential Property Investment & Finance<br />

25 Ward Street, Hamilton everestproperty@xtra.co.nz 0274 742 326<br />

10 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>




Earlier this year, Hamilton-based website<br />

design and software development company<br />

Enlighten Designs was shortlisted in the Best<br />

Emerging <strong>Business</strong> category for the prestigious<br />

New Zealand International <strong>Business</strong> Awards.<br />

Enlighten Designs has been recognised for<br />

bringing New Zealand innovation to the global<br />

stage.<br />

At the time, founder and CEO of Enlighten,<br />

Damon Kelly, said he was immensely proud that<br />

the business had been recognised as a finalist<br />

after an intensive judging process, and that the<br />

accolade comes at a time of real growth.<br />


Enlighten Designs are yet to find out if they<br />

have won any awards as the Covid lockdowns<br />

forced the postponement NZIBA awards, and<br />

the NZ Resellers Award in which Enlighten are<br />

also finalists.<br />

The <strong>Waikato</strong> <strong>Business</strong> <strong>News</strong> caught up with<br />

Damon to see how the year has progressed for<br />

the Enlighten team.<br />

Enlighten Designs has been working on some<br />

interesting projects recently - can you tell us a<br />

bit more about them?<br />

One interesting project that we’ve got on<br />

the go is working with Google engineers to<br />

improve our client’s Core Web Vitals -<br />

these are the metrics used by Google to<br />

score a user’s experience loading a webpage.<br />

Through this workstream, we had the challenge<br />

to firstly understand and then develop a<br />

strategy around these metrics, with the goal of<br />

lifting our client’s performance in very new area<br />

of search engine optimisation. This has been<br />

an exciting project for us because it’s a great<br />

reflection of what Enlighten Designs is all about<br />

– innovation, cutting-edge technology and an<br />

eagerness to learn.<br />

We were also shoulder-tapped by Microsoft<br />

to promote our world-class consulting services<br />

around using Power BI for data storytelling.<br />

Enlighten was one of around 100 partners<br />

to feature in the inaugural # BuildFor2030<br />

campaign - an initiative with Microsoft and its<br />

partners to encourage action on the United<br />

Nations’ Sustainable Development Goals. It’s a<br />

great project because it resonates with our goal<br />

of using technology to make a difference.<br />

What has been the biggest business challenge<br />

for Enlighten Designs as a result of the COVID<br />

pandemic over the last 18 months?<br />

Like many other businesses, the pandemic was<br />

initially a shock for our team, as we sustained<br />

an immediate drop in demand locally. The real<br />

challenge was trying to determine the best way<br />

to respond to the changing environment, with<br />

the hope that the approach we took would be<br />

beneficial long-term.<br />

Rather than opting for the risk-averse route,<br />

we saw the pandemic as an opportunity for<br />

growth. At a time when many businesses were<br />

letting go of staff, we doubled down and<br />

redeployed our team to focus on international<br />

expansion.<br />

The pandemic transformed the way people do<br />

business, so location and in-person meetings<br />

were no longer important when onboarding<br />

new clients. Combined with our already seamless<br />

remote-working abilities, this has proven to<br />

be a huge advantage for Enlighten. Evidence<br />

of this can be seen through the strong international<br />

and domestic presence we’ve secured<br />

over the last 18 months.<br />

How have these challenges impacted you<br />

personally and do you have any techniques or<br />

strategies to share with other entrepreneurs in<br />

regards to dealing with unforeseen crises?<br />

Over the years, I’ve learnt that when it comes to<br />

dealing with any unforeseen challenge – it’s all<br />

about mindset! As CEO though, I went back to<br />

our company values, and these really guided<br />

my response in this, as with other challenges.<br />

One strategy I would recommend is to view<br />

any challenge as an opportunity, rather than<br />

a crisis. As tempting as it was to pull-back and<br />

avoid any risks, Enlighten battled the pandemic<br />

head on by pushing into the international<br />

market.<br />

As an entrepreneur and business leader,<br />

maintaining a positive mindset is a crucial<br />

strategy which allows you to stay motivated and<br />

confident when dealing with difficult situations.<br />

The continued success of Enlighten over the<br />

last 18 months has validated our gut feeling that<br />

persevering during uncertainty and making big<br />

moves, was the right thing to do.<br />

The pandemic has noticeably changed the<br />

way people use technology in the business<br />

world. What are your thoughts on how remote<br />

working might affect staff mental health and<br />

wellbeing in the long term?<br />

The pandemic has redefined the way people<br />

do businesses, with remote working now an intrinsic<br />

part of our everyday lives. This has been<br />

great for Enlighten because there’s been hot<br />

demand for digital transformations across many<br />

different sectors and business types. But although<br />

working from home may have its perks,<br />

only being able to connect with colleagues<br />

through webcam or email, definitely starts to<br />

take its toll.<br />

What I’m beginning to notice is that many Kiwis<br />

are struggling to overcome their Covid-fatigue<br />

and are increasingly becoming overwhelmed<br />

with exhaustion and lack of motivation. New<br />

Zealand’s constant string of lockdowns can also<br />

leave people feeling isolated and disconnected,<br />

which as we know, can cause a strain on<br />

mental health.<br />

I’m aware of how crucial it is to uphold the<br />

wellbeing of my team. Even though we have<br />

somewhat mastered the art of working from<br />

home, I always encourage the team to stay<br />



connected and get some fresh air during their<br />

downtime.<br />

In your opinion, what’s the most important<br />

skill for entrepreneurs to develop?<br />

Being great at recruitment! As an entrepreneur,<br />

it’s crucial to remember that you can’t do it<br />

alone. I’ve learned that a business is only as<br />

good as its team. When you’re hiring new employees,<br />

you shouldn’t just consider how skilled<br />

they are in their profession, you should also ask<br />

yourself if they will embody the core values<br />

of your business. At Enlighten, we’ve always<br />

hired people that reflect our values of learning,<br />

creativity and integrity.<br />

Above all else, fostering new and existing relationships<br />

with your colleagues is essential. You<br />

don’t just need to recruit great people - you<br />

need to connect with them. Having an awesome<br />

workplace culture with a connected team<br />

is crucial for driving productivity and success<br />

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Get in touch today, to find out more about<br />


WITH PAUA.<br />

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Urban + Architecture<br />

Contact us 07 839 6521<br />

www.pauaarchitects.co.nz<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />


Wishing you a<br />

happy and healthy<br />

holiday from your<br />

local experts<br />

The team at <strong>Waikato</strong> <strong>Business</strong><br />

<strong>News</strong> wishes you all a safe and<br />

happy festive season.<br />

<strong>Waikato</strong> <strong>Business</strong> <strong>News</strong> office<br />

will be closed from:<br />

Wednesday <strong>December</strong> 22, <strong>2021</strong><br />

until Monday January 10, 2022<br />

Bowen Therapy<br />


Wishing you a safe and happy Christmas<br />

and a prosperous New Year.<br />

Wishing you all a safe festive<br />

season and looking forward to 2022<br />

Jocelyne at Holistic Health Therapies<br />

Temporary<br />

Recruitment<br />

Permanent<br />

Recruitment<br />

Executive<br />

Recruitment<br />

07 839 3685 | www.assetrec.co.nz<br />

Industrial<br />

Recruitment<br />

11 Ridgeway Place, Hamilton | 021 502 095<br />

Holisticfrench@gmail.com | www.holistictherapies.co.nz<br />

12 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>

Our wish for you this<br />

Christmas, is that your hearts<br />

and homes will be filled with<br />

peace and happiness<br />

Email: ana@ana-maria.nz<br />

www.ana-maria.nz<br />

Address: 82 Grey Street, Hamilton East<br />

Mobile: 021 881 229 Ph: 07 211 4654<br />

Merry Christmas<br />

From the team at<br />

<strong>Waikato</strong> <strong>Business</strong> <strong>News</strong><br />

info@wbn.co.nz | 07 838 1333<br />

Wishing you a happy and safe holiday<br />

season from the teams at Hamilton<br />

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Offering unparalleled care and expertise<br />

0800 426 723 hamiltonradiology.co.nz<br />

0800 687 674 midlandmri.co.nz<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />



Allan Sanson<br />


After a rough 2020 thanks to the arrival of<br />

COVID-19, this time last year we all were all<br />

hopeful for a better <strong>2021</strong>. Things didn’t quite go<br />

according to plan and this year has presented a<br />

whole set of new challenges with the northern<br />

part of our district spending months in lockdown.<br />

As we emerge under the COVID-19 Protection<br />

Framework, life is returning to our “new normal”.<br />

With the recent adjustments to our national<br />

approach to the pandemic, council has had to<br />

reposition, reconsider and at times adapt our<br />

services to comply with changing requirements.<br />

This challenge is not unique within the <strong>Waikato</strong><br />

District and many of our neighbouring councils<br />

and others have been grappling with what the<br />

future may look like, and how we can best put in<br />

place controls to ensure we keep our communities<br />

safe and well.<br />

Reflecting on other events this year, we have<br />

again seen large growth in many of our towns<br />

and villages across the district. As a fast growth<br />

area council, balancing growth with affordability<br />

will prove to be a huge challenge for us and our<br />

community in the coming years. We outlined<br />

many of these challenges in our Long-Term Plan<br />

which we adopted in June.<br />

A success of the past 12 months has been the<br />

way the District Plan Review team and the independent<br />

commissioners adapted the hearings<br />

to keep this process on track despite the upsets<br />

of COVID-19. The team were able to host these<br />

hearings virtually on Zoom, which was a New<br />

Zealand first. We are expecting the outcome<br />

of the review to be released in January 2022.<br />

And perhaps our greatest success this year was<br />

getting confirmation from our independent<br />

commissioners for the approval of a land use<br />

change for Sleepyhead at Ohinewai. This project<br />

is of scale that will be talked about in the <strong>Waikato</strong><br />

for many years to come.<br />

We have a lot coming down the pipeline from<br />

central government that we all need to get our<br />

heads around including, legislative reform in the<br />

three waters area (drinking water, wastewater,<br />

and stormwater) and National Policy Statements<br />

that relate to urban development (the growth in<br />

and around towns) and freshwater management.<br />

Considering all this, we are facing an enormous<br />

task. Our district is growing rapidly, and we need<br />

to keep up with this growth, while making sure<br />

our community is a desirable place to live, work<br />

and play. We need to balance the services we<br />

provide with what our community can afford.<br />

While our response to COVID-19 has been<br />

strong as a country, and our district’s consistent<br />

presence in the productive sector has placed us<br />

well to recover from any global recession, we<br />

also know that there are certain sectors and parts<br />

of our community that are struggling. Many in<br />

our communities will need our support if they are<br />

to recover from the current economic hardship<br />

and keep socially strong. Our vision of liveable,<br />

thriving and connected communities demands<br />

that we deliver this balance.<br />

Moving into 2022, we will continue to respond to<br />

the needs of the district, balancing affordability<br />

with adding value and enhancing community<br />

wellbeing – so we can all work towards a better,<br />

and more resilient, future together.<br />

Finally, it’s been a big year that has seen many of<br />

us separated from our whānau. This festive season<br />

I will be spending time with my family at the<br />

beach. I look forward to seeing many of you next<br />

year and wish you a happy and safe holiday.<br />

Paula Southgate<br />


Many in the business community will be pleased<br />

to turn the page on <strong>2021</strong>, hoping for more positive<br />

times ahead.<br />

Covid-19 continued to throw curve balls and<br />

for business, it has been exceptionally tough. I<br />

acknowledge that and thank those who, despite<br />

everything, have kept people in jobs, and our<br />

local economy turning. At council we have<br />

been running to keep up with a year of change,<br />

much of it driven by central Government. We<br />

have been in the thick of, and often leading,<br />

discussions about a raft of reform proposals and<br />

far-reaching legislation.<br />

The most divisive issue has been the Three Waters<br />

Reform to better manage water, wastewater<br />

and stormwater. Council’s decision in November<br />

clearly confirms our opposition to the reforms as<br />

currently proposed. No councillor supports the<br />

current asset transfer model proposed and we<br />

are all concerned around local representation.<br />

Water reform will happen in some form; that is<br />

very clear. As I write this our council continues to<br />

push back on Government to get the best outcome<br />

for our city and ensure we have a strong<br />

voice in future decision-making. On <strong>December</strong> 9<br />

Government announced more time will be taken<br />

to consider such feedback.<br />

Our council has also been concerned with the<br />

bi-partisan announcement about housing. We<br />

considered the proposed law changes, which<br />

sought to allow three-storey homes to be built in<br />

most parts of the city without a resource consent,<br />

as fundamentally flawed. We sent a hard-hitting<br />

submission and directly addressed the select<br />

committee. It was pleasing to get some wins<br />

from our push-back, including the acknowledgement<br />

that existing, well-progressed notified<br />

plan changes (like Peacocke) should continue.<br />

Hamilton has a housing crisis; we need more<br />

homes. It is as simple as that. But trying to impose<br />

a blanket solution, without taking note of the<br />

extensive planning work we have already done<br />

to enable more housing, is not the answer. At<br />

the time of writing however, there had been<br />

little movement on how our city can finance<br />

infrastructure that new housing will demand. In<br />

Hamilton we have $1.07 billion worth of ‘unfunded’<br />

infrastructure included within our 10-Year<br />

Plan….a mammoth amount we cannot hope to<br />

fund alone. This is an issue we are continuing to<br />

press government on.<br />

There are two other pieces of other reform on<br />

the table, including changes to local government<br />

itself. The other is reform of the RMA which<br />

I support. We will always need environmental<br />

protections, but the RMA is an outdated piece<br />

of legislation which is hindering, not helping our<br />

efforts to build New Zealand. It is doing nothing<br />

to help us address the country’s housing crisis.<br />

Given what remains on our plate, 2022 promises<br />

to be just as busy as this year. As this year draws<br />

to a close, I thank our business community again<br />

for continuing to operate in challenging circumstances.<br />

I wish you well over the busy summer<br />

period and sincere hope you can enjoy some<br />

time with family and friends.<br />

14 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>

Jim Mylchreest<br />


While we all headed into <strong>2021</strong> with renewed<br />

hope from a tough 2020, we can certainly say<br />

that this year has thrown a few challenges in our<br />

path again, but we are emerging with a positive<br />

mindset and looking forward to the promise of a<br />

new year, and what 2022 may bring for us.<br />

You can never give up hope – you always have<br />

to look forward! Even in another tough year, we<br />

have persevered and gained some great results.<br />

We started off strong in <strong>2021</strong>, with some outstanding<br />

events in Waipā – the Home of Champions,<br />

signing off our ‘What’s Next, Waipā’ <strong>2021</strong>-<br />

31 Long Term Plan. The culmination of 18-months<br />

hard work by a great team produced a plan for<br />

the next ten years that we can be proud of – it’s<br />

so good, it even took out the Taituara Great CD<br />

Competition recently! We were thrilled.<br />

We also opened the new pool facility in Cambridge,<br />

Perry Aquatic Centre Puna Kaukau o<br />

Te Oko Horoi. Visitors to the centre can enjoy a<br />

variety of options for all the family, including the<br />

outside 50m pool which received an upgrade.<br />

COVID-19 re-emerged in the community once<br />

again. Waipā was proudly the first district within<br />

the <strong>Waikato</strong> to reach over 90 percent double<br />

vaccinated. COVID-19 has caused a lot of<br />

paigns, encouraging people to support local<br />

and purchase what they can from retailers near<br />

them instead of online. Every small purchase<br />

helps!<br />

From my perspective, this year in local government<br />

has been a challenging one with three<br />

waters reforms, future for local government reforms,<br />

and an updated National Policy Statement<br />

for Urban Development with many changes that<br />

are not in the best interests of our residents, and<br />

our wider community. Council has continued<br />

to challenge these decisions on behalf of our<br />

district and will continue to do so, to gain better<br />

outcomes for all of Waipā.<br />

This holiday season, be kind, take a moment to<br />

reflect on the year that has been and the great<br />

memories we have created amongst tough<br />

times. We all hope for an amazing and prosperous<br />

2022 – Merry Christmas!<br />

Jenny Shattock<br />


South <strong>Waikato</strong> District Council has had a busy<br />

year. We continue to support and plan for the<br />

growth we are experiencing across the district,<br />

alongside business as usual services and<br />

activities. For many years South <strong>Waikato</strong> faced<br />

a declining population and the challenges that<br />

went with that. Now we have large new housing<br />

developments underway and these will deliver<br />

much needed housing to support our population<br />

growth. Council is working closely with private<br />

developers, iwi, Kainga Ora and Momentum<br />

<strong>Waikato</strong> to catalyse new supply across the entire<br />

housing spectrum.<br />

Our SW Space to Grow brand provides a strong<br />

value proposition to investors, new residents and<br />

visitors. In partnership with Te Waka, we promote<br />

the strengths of the <strong>Waikato</strong> region to international<br />

investors and together with the South<br />

<strong>Waikato</strong> Investment Fund Trust (SWIFT), we have<br />

facilitated noteworthy developments that will<br />

deliver jobs to our community, like the proposed<br />

new dairy factory and the South <strong>Waikato</strong> Trade<br />

Training Centre development. Investing in job<br />

creation and developing the skills and capability<br />

of our people through investments into Impact<br />

Hub, Tokoroa and the WorkIT programme, is<br />

producing positive employment outcomes for<br />

our young people and entrepreneurs.<br />

Our Long-Term Plan <strong>2021</strong>-31 signalled that one of<br />

the priorities for our council was to increase our<br />

investment in community facilities with a focus on<br />

a new recreational development in Tīrau, a new<br />

skatepark for our Putāruru community and new<br />

or upgraded library and pool facilities in Tokoroa.<br />

Developing and strengthening key partner and<br />

stakeholder relationships has been important<br />

over the past year and working with our partners<br />

has ensured that together we can deliver the<br />

necessary support for our community.<br />

All of this takes place within the context of significant<br />

change to our operating environment.<br />

The three waters reform, alongside inter-related<br />

reforms to the Resource Management Act<br />

and the Future of Local Government, presents<br />

opportunities and challenges to communities<br />

across New Zealand. Our council is disappointed<br />

the Government will mandate the reform of<br />

three waters service delivery, given the absence<br />

cancellations of events, and businesses have had<br />

tough times. Waipā has worked hard to support<br />

the business community with ‘buy local’ camof<br />

community input and consultation to date.<br />

Information in the public area has been inconsistent,<br />

poorly understood and inaccurate, and to<br />

that effect councillors decided to be part of the<br />

Communities4Local Democracy group seeking<br />

to convince the Government to alter its intention<br />

to proceed with legislation. We want a reform<br />

package that can appropriately meet everyone’s<br />

objectives. Our council will communicate the<br />

case for better engagement with our community<br />

during 2022 to central Government.<br />

COVID-19 continues to challenge us both in<br />

business and in our personal lives. We all have<br />

whānau, friends and colleagues spread around<br />

the country. COVID-19 has frustrated supplies<br />

of almost everything which has had a significant<br />

flow on effect to our project delivery and<br />

business success. I want to acknowledge the<br />

community groups that have tirelessly delivered<br />

testing and vaccination opportunities. And I want<br />

to applaud the business sector that has navigated<br />

these challenges over the past year.<br />

Looking forward to 2022, we will continue to<br />

navigate through COVID-19. Our strength and<br />

resilience fills me with hope for the future. Our<br />

relationships with partners and stakeholders are<br />

critical to our district’s continued success. We<br />

need to grow and nurture these relationships in<br />

the knowledge that we share a common goal -<br />

building a successful community.<br />

I am proud to be Mayor of such a multicultural<br />

community and believe that strength comes from<br />

diversity and overcoming challenges.<br />

On a final note, the local government elections<br />

coming up next year. If you relish a challenge<br />

and want to give back, then now is the time<br />

to starting seriously considering standing for<br />

council. You have just over six months to cement<br />

your thoughts one way or the other. Working for<br />

council can be challenging, but as I prepare to<br />

retire after 24 years of community service, I can<br />

confirm it is also extremely rewarding.<br />

Ash Tanner<br />


As we come up to Christmas and a good Kiwi<br />

summer, it’s a good chance to reflect on the<br />

year that’s been and to come. COVID threw us<br />

some curve balls and we’ve had to do things<br />

a little differently this year, with online council<br />

and committee meetings and a bigger focus on<br />

digital consultation, but I’m proud of how my<br />

colleagues, staff and communities have responded,<br />

and the resilience and innovation shown in<br />

the face of uncertainty.<br />

We made some big decisions on what our priorities<br />

are over the next few years for the <strong>2021</strong>-2031<br />

Long Term Plan and started work on the few big<br />

projects to help our district grow, thrive and be<br />

an even better place for future generations.<br />

We received strong community support to work<br />

towards developing a destination spa in Te Aroha<br />

and we agreed that if we’re going to do it, it<br />

needs to be done properly. Once the Project<br />

Governance Group is confident the business<br />

case stacks up and a larger spa operation is possible<br />

(after analysing land stability and whether<br />

there’s enough geothermal water available), we’ll<br />

focus on developing concept plans next year for<br />

the community to consider.<br />

We’re still working through the details of achieving<br />

zero waste by 2038, signalled in the Waste<br />

Minimisation and Management Plan. As part of<br />

this ambitious goal, there’ll be two purpose-built<br />

resource recovery centres established in Matamata<br />

and Morrinsville, with the Waihou Transfer<br />

Station getting an upgrade to bring it up to<br />

health and safety standards.<br />

Making our main streets somewhere people<br />

want to stay, enjoy and spend money is also high<br />

on our list. We’ll be asking people for their ideas<br />

on revitalising our town centres and launching an<br />

innovative way of interacting and talking with our<br />

communities in the new year – all I’ll say now is<br />

‘Nancy’ is nearing - watch this space.<br />

We’re also looking into slowly but steadily<br />

improving the walking and cycling connections<br />

across our district, including Matamata, Morrinsville<br />

and Waharoa, and making some good<br />

progress in extending the Morrinville river walk<br />

track. Morrinsville will also receive two additional<br />

water sources to meet growing demand, and<br />

ensure there is enough water for essential use<br />

(like drinking and hygiene) all year round. We’re<br />

making some headway with the Lockerbie bore<br />

and design of the new treatment plant.<br />

After receiving multiple requests for more dog<br />

exercise areas in Matamata and Te Aroha, we’re<br />

pleased some new areas are now up-andrunning.<br />

We look forward to working with<br />

community groups in the new year to improve<br />

them further. It’s also great to see Headon Events<br />

Centre in Matamata back in action after a bit of a<br />

spruce up and new flooring.<br />

It’s been a good year; we’ve made some steady<br />

progress and have some solid plans for next<br />

year. We have a great district that’s growing,<br />

thriving and full of good, hard-working people<br />

who make this district what it is. We look forward<br />

to 2022 and making our district an even greater<br />

place to live, work and play.<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />







Chief Executive, Hamilton & <strong>Waikato</strong> Tourism<br />

The mighty <strong>Waikato</strong> tourism sector is living up to<br />

its moniker despite having experienced a second<br />

tough year, says Hamilton & <strong>Waikato</strong> Tourism’s chief<br />

executive, Jason Dawson.<br />

As one of two regions in the country to record<br />

the largest market share increase for visitors over<br />

the past 12 months, the <strong>Waikato</strong> has so far come<br />

through the lockdowns and border closures<br />

resulting from COVID-19 in reasonable shape,<br />

he says.<br />

“This is fantastic for the region overall – and<br />

it’s real-time confirmation the <strong>Waikato</strong> is just as<br />

sought-after by domestic visitors as it is international.<br />

“It’s also validation that campaigns like ‘Mighty<br />

Local’ that we re-launched in September to get<br />

locals supporting local businesses do work.”<br />

However, Jason says, it has not been easy,<br />

and the cold reality is there are pockets of the<br />

<strong>Waikato</strong> region where tourism businesses are<br />

really hurting, and jobs lost, because of the<br />

border closures as well as the months-long lack<br />

of domestic visitors.<br />

“The most impacted are our businesses that<br />

have traditionally drawn much of their custom<br />

from international markets – but mighty locals<br />

that they are, our operators have stepped up,<br />

showing great agility with re-gearing the experiences<br />

they offer and vigorously marketing to<br />

Kiwis, knowing that in time international visitors<br />

will be able to be here too.”<br />

He says there has, however, been quite a level<br />

of frustration amongst tourism businesses that<br />

the Government had not provided greater<br />

clarity around the timing of border re-opening<br />

and the process that would ensure everyone is<br />

kept as safe as possible.<br />

“Having time to plan and prepare for guests<br />

is a very important part of the hospitality, the<br />

manaakitanga, we here in tourism in the <strong>Waikato</strong><br />

always want to extend to those who visit us.<br />

“Despite the lack of surety, though, Hamilton &<br />

<strong>Waikato</strong> Tourism and our operators are working<br />

to ensure we are primed to take the best advantage<br />

of border re-opening.<br />

“We are working with Tourism New Zealand and<br />

our neighbours like the Bay of Plenty, Rotorua<br />

and Taupō planning initiatives to inspire and<br />

draw visitors back into the region and encourage<br />

them to spend more while they are here.”<br />

Jason adds that pre-COVID, the <strong>Waikato</strong> drew<br />

30 per cent of its visitors from Auckland, and<br />

that the re-opening of this important market is ‘a<br />

blessing and warmly welcomed’ by the <strong>Waikato</strong><br />

tourism sector.<br />

“In 2019 visiting Aucklanders generated $206<br />

million for the <strong>Waikato</strong> economy in tourism<br />

earnings and, despite the lockdowns, this<br />

important market delivered $199 million to our<br />

economy in the 12 months ending in October.<br />

“We continue to promote the many reasons why<br />

Aucklanders will enjoy visiting the <strong>Waikato</strong>, either<br />

as a day trip or to stay with us for a while,” he says.<br />

“Amongst our ongoing promotion is working<br />

with the media that infiltrates Aucklanders’ lives,<br />

newspaper, radio and, of course, social media,<br />

to tell our stories.<br />

“One of our pre-Christmas efforts has been<br />

partnering with the Stuff media group to produce<br />

a spectacular 48-page colour supplement<br />

with stories and images. This has gone into<br />

the Sunday Star-Times newspaper, which has<br />

high Auckland weekend readership plus good<br />

national exposure.<br />

“To keep our very supportive local market up<br />

with the best things to see and do in their home<br />

region, this informative supplement has also<br />

appeared in the <strong>Waikato</strong> Times.”<br />

With the new year, Jason says there are some<br />

key <strong>Waikato</strong> events coming, with several bound<br />

to attract national and international attention.<br />

“In March, matches for one of the hottest<br />

events of the year will happen at Seddon Park<br />

in Hamilton – the ICC Women’s Cricket World<br />

Cup – where there will be teams from Australia,<br />

England, India and South Africa, as well as our<br />

own national team.<br />

“Then in April there’s a sports event of an entirely<br />

different stature – The Middle-earth Halfling<br />

Marathon TM . This is an off-road adventure<br />

unlike any other where runners and walkers can<br />

explore the bucolic landscape of the Shire, as<br />

seen in the Lord of the Rings and The Hobbit<br />

trilogies.<br />

“Getting up to speed for this very special event<br />

has to be a New Year’s resolution for a lot of<br />

people.”<br />

Jason says the <strong>Waikato</strong> region is an ever-popular<br />

destination for a wide range of events with<br />

some of the fun this summer including the<br />

Hamilton Gardens Arts Festival (18-27 February),<br />

Balloons over <strong>Waikato</strong> (15-19 March), the Great<br />

New Zealand Muster in Te Kuiti, regarded by<br />

many as the sheep shearing capital of the world<br />

(2 April), and Raglan Arts Weekend (16-18 April).<br />

The new year is also a busy one on the business<br />

events calendar with some of the key events<br />

over the next six months including the likes of<br />

the Water New Zealand Conference and Expo<br />

(22-25 February), the Kudos Awards honouring<br />

scientists (3 March) and the WasteMINZ Conference<br />

(10-12 May).<br />

He says now that Kiwis can get out and explore<br />

their own country, tourism operators in the<br />

<strong>Waikato</strong> were looking forward to an exciting,<br />

successful summer.<br />

“We’re also cautiously optimistic we’ll soon be<br />

able to welcome international visitors again,<br />

with everyone’s safety assured. I was interested<br />

to see recent projections estimate that very few<br />

people arriving here from overseas will carry<br />

any risk – in fact, only three in 10,000 passengers,<br />

or 0.03 per cent.<br />

“I want to give a special shout out to our three<br />

MIQ hotels here in the <strong>Waikato</strong> and their staff<br />

who have done an exceptional job helping to<br />

ensure people’s safety over the past 18 months.<br />

“As a country – and as a region – we can be<br />

very proud. We have done the hard yards<br />

and now we deserve fun times ahead. Merry<br />

Christmas and may we all get what we wish for<br />

in 2022!”<br />

16 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>





Merry Christmas and<br />

a Happy New Year from<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />




When <strong>Waikato</strong>-based business Hansa relocated and<br />

built at a brand new site in Hamilton’s Northgate<br />

<strong>Business</strong> Park in 2019, they didn’t expect their fiveyear<br />

plan to come to fruition in just three years.<br />

Martin says keeping production in New Zealand<br />

is beneficial on two fronts; supporting<br />

local employment and maintaining quality<br />

control.<br />

When the new space officially opened at the<br />

beginning of 2019, the Hansa team numbered<br />

around 30, three years on and there<br />

are now over 50 staff.<br />

At the time Hansa managing director Martin<br />

Vogel knew the building was an investment<br />

into the long-term future of the company.<br />

While the land at the time seemed much<br />

bigger than what they needed, he could see<br />

the future for expanding and doubling the<br />

production space.<br />

This year, Hansa added 2500 square metres<br />

to the new building and more than doubled<br />

their manufacturing space.<br />

“This was planned for five years after we<br />

moved in and we’ve been here for three<br />

years now. This is a result of demand since<br />

COVID,” Martin says.<br />

Unlike many businesses, COVID-19 resulted in<br />

a huge increase in demand for Hansa.<br />

“People are spending more time at home, in<br />

their own backyards and that creates a demand<br />

for the product. When you spending more time<br />

in the garden trimming trees you realise that a<br />

wood chipper would be a useful tool.”.<br />

Hansa products, high quality chipping and<br />

shredding equipment, have been in high<br />

demand for more than 40 years.<br />

aging director Steve Milburn based in Germany<br />

was critical to driving growth in Europe.<br />

“Steve plays a pivotal role in the European<br />

markets, building the Benelux presence and<br />

achieving the right cultural alignment when<br />

onboarding new distributors,” Vogel says.<br />

For us, it’s about<br />

breaking and<br />

expanding into those<br />

new export markets<br />

and we’ve put a lot of<br />

energy into meeting the<br />

market regulations and<br />

adapting our product<br />

to fit the need of our<br />

international customers<br />

While it has its challenges, including recruiting<br />

good quality, skilled staff, Martin is proud<br />

that Hansa supports local.<br />

“The overarching benefit is that we’re creating<br />

jobs for the community. That’s definitely a<br />

driver of it.”<br />

And, Vogel says, sending production to China<br />

would take all the satisfaction out of what they<br />

do and impede their ability to continually<br />

improve their products.<br />

“From a manufacturing perspective, having<br />

production in New Zealand allows us to make<br />

continuous rapid improvement. We have<br />

our process set up to give us an edge on<br />

the competitive market. And being able to<br />

maintain quality control in-house, you can’t<br />

achieve that offshore.”<br />

As part of the factory expansion, 290 solar<br />

panels have been added to the roof of the<br />

extension to provide 100kW of power, and<br />

concepts are underway for a semi-automated<br />

powder coating line. Once implemented, the<br />

new semi-automatic line will complement the<br />

existing 3D Solidworks design, robot welding,<br />

and powder-coating facilities to efficient production<br />

system for single piece flow.<br />

Hansa manufacture a range of wood chippers<br />

for home gardeners, lifestyle blocks, orchards,<br />

hire centres and commercial arborists<br />

in engine-powered or PTO driven configurations.<br />

Their number one design priority is efficient<br />

product performance to make the experience<br />

Hansa’s overall strategy is to take their worldclass<br />

products to the world.<br />

“For us, it’s about breaking and expanding<br />

into those new export markets and we’ve put<br />

a lot of energy into meeting the market regulations<br />

and adapting our product to fit the<br />

need of our international customers.”<br />

Throughout the pandemic, Hansa also experienced<br />

rapid growth into Australia, Germany,<br />

United Kingdom, and the Benelux region<br />

(Belgium, the Netherlands, and Luxembourg).<br />

Vogel says Hansa are now moving their focus<br />

towards the French market.<br />

Having Hansa Products Europe GmbH man-<br />

They’ve taken back over their distribution in<br />

Australia, which is their biggest export with 60<br />

percent of their products ending up across<br />

the ditch and have continued growth plans<br />

for Australia, in both the lifestyle and commercial<br />

market segments.<br />

Vogel recognises the value in digital channels<br />

in conjunction with traditional distributor networks,<br />

therefore will be growing eCommerce<br />

as it is a great channel to market.<br />

The market growth and increased production<br />

Hansa is experiencing has meant an increase<br />

in production staff back home in New Zealand.<br />

18 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>

of using each machine enjoyable.<br />

They also meet or exceed the market’s regulatory<br />

safety standards and the machines are<br />

designed for ease of servicing and maintenance.<br />

The overarching benefit<br />

is that we’re creating<br />

jobs for the community.<br />

That’s definitely a driver<br />

of it.<br />

into those new export markets and we’ve<br />

put a lot of energy into meeting the market<br />

regulations and adapting our product to fit<br />

the need of our international customers,”<br />

Vogel says.<br />

It’s a far cry from its humble beginnings on<br />

Ryburn Rd, in a honey shed in Ohaupo.<br />

Vogel’s father, Manfred Vogel, a design<br />

engineer, started making chippers from his<br />

mother-in-law’s honey shed in the 1980s.<br />

Martin says his father saw the opportunity in<br />

the market and on a shoestring budget, he<br />

began making them in his own time,<br />

and never looked back.<br />

In 2004, Martin joined the family business<br />

and it was just the two of them for a while,<br />

but Martin has since taken it from strength to<br />

strength.<br />

“When I joined the company, we were able<br />

to leverage off the reputation that my father<br />

had built 20 years before,” Martin says.<br />

The name, Hansa, was created by Manfred,<br />

who is originally from Germany. He moved<br />

here in 1977 and when he started the business<br />

he didn’t want to use the family name, so it<br />

was Martin’s mother who came up with the<br />

name. They wanted to include some of his European<br />

heritage and Hansa is an old trading<br />

name from the Viking times and is common<br />

especially in Northern Germany.<br />

Looking ahead into the future, the team at<br />

Hansa are committed to an ongoing evolution<br />

of sustainable manufacturing processes.<br />

Along with long product lifespan through<br />

the design and production of top-quality<br />

product, and lean manufacturing to minimise<br />

waste through all areas of the business, the<br />

expansion is another continuous improvement<br />

towards actualising their sustainable initiatives<br />

on premises.<br />

In recent years, Hansa undertook the SIRI<br />

assessment as part of the Callaghan Innovation<br />

Industry 4.0 Demonstration Network<br />

programme which resulted in Hansa being<br />

ranked highly in enterprise automatisation.<br />

As a result of increased manufacturing costs<br />

Hansa has recognised industry 4.0 as being<br />

pivotal for their future success.<br />

Hansa is now working through a 10-year automation<br />

piece which will result in increased<br />

automation, profit margins, and being able to<br />

supply their increasing demand confidently.<br />

“For us, it’s about breaking and expanding<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />


Putting a little more goodness into my life<br />

It took some convincing before I committed to spend three days at Resolution Retreats. It wasn’t that I doubted the quality or<br />

worthiness of the gorgeous Karapiro spa, but simply that my business took all the time and energy I had. Stepping out of that constant<br />

drive for results felt self-indulgent and wasteful.<br />

If my attitude feels familiar<br />

to you, I have things you<br />

need to know.<br />

Investing those first three<br />

days was among the best business<br />

and personal decisions I<br />

have ever made. I followed<br />

it with another three day programme<br />

and together they<br />

have been transformational.<br />

Resolution Retreats is neither<br />

a holiday nor a bootcamp.<br />

It is a genuine wellness retreat<br />

run by highly skilled people<br />

who understand exactly what<br />

burnout, inability to relax,<br />

overcommitment, and putting-yourself-last<br />

looks like<br />

and they are driven to giving<br />

clients the tools and support<br />

to refocus into a healthier,<br />

more successful approach to<br />

life. No judgement, no finger<br />

wagging.<br />

The first programme I did<br />

was a Kick Start; the second<br />

was a Resilience programme,<br />

aimed squarely at business<br />

people. Although the experience<br />

of each was very similar,<br />

the coaching and learning<br />

sessions in the Resilience<br />

programme included knowl-<br />

edge and tools for addressing<br />

burnout, prioritising, dealing<br />

with people, communication<br />

strategies, workplace dynamics<br />

and other typical business<br />

issues. Oh, and to illustrate<br />

how well they understand<br />

their clients, the Resilience<br />

programme provided coffee,<br />

tea and sugar as well as the<br />

standard incredibly healthy<br />

and delicious five meals a day.<br />

The programme was<br />

highly organised<br />

and structured with<br />

a nice balance of<br />

free time.<br />

As a broad overview, Resolution<br />

Retreats packages<br />

combine seriously good and<br />

healthy food that catered for<br />

individual preferences (eggs<br />

poached, not runny, please);<br />

physical movement that was<br />

equally comfortable for teens<br />

or 80-year-olds plus the option<br />

of personal trainer sessions;<br />

classic spa treatments<br />

such as massage and beauty<br />

therapies; outstanding learning<br />

sessions led by specialists<br />

on diverse subjects such as<br />

tools for mental wellbeing,<br />

or the effects of hormones<br />

and tools for monitoring our<br />

health, and those work and<br />

business-related subjects.<br />

All set in beautiful grounds<br />

with superb private chalets<br />

and amenities including spa,<br />

indoor pool and tennis court.<br />

And with impeccable professionalism<br />

and service.<br />

The programme was highly<br />

organised and structured<br />

with a nice balance of free<br />

time. But nothing was compulsory,<br />

so if I chose to opt<br />

out of something and instead<br />

going for a swim or a walk,<br />

that was perfectly fine. Someone<br />

might check in to see that<br />

I was okay but that felt nurturing<br />

and responsive.<br />

But parts of the experience<br />

I most valued were the human<br />

elements: the opportunity to<br />

share experiences with others<br />

from all over the country who<br />

were each on their own interesting<br />

journey and to have<br />

time to build real connections,<br />

the incredible responsiveness<br />

and nurturing by the Resolution<br />

Retreats team, the space<br />

to use the time I was there to<br />

focus on what was most important<br />

to me. It felt like a<br />

rare privilege.<br />

My experience was prob-<br />

ably absolutely typical. I arrived<br />

feeling exhausted and<br />

a bit unsociable. I left feeling<br />

energised, refocused, back in<br />

control of my life and wellbeing,<br />

and with all the knowledge<br />

and tools I needed to<br />

make these a lasting change.<br />

They gave me the tools to<br />

take back control of my life;<br />

it felt so powerful.<br />

From a business perspective,<br />

the value was obvious.<br />

I returned to work with more<br />

energy to give to my team and<br />

with better skills to lead and<br />

coach. I can see the potential<br />

for my team to also benefit<br />

from a Resolution Retreats<br />

programme and that’s an investment<br />

I will be making.<br />


20 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>

Putting yourself,<br />

your health and<br />

your happiness first<br />

Having never been on a retreat, I was both excited and nervous<br />

entering Resolution Retreats. On arrival we were greeted by<br />

lovely staff members and shown to our villa. Almost immediately<br />

you enter into a world of relaxation. They have worked hard to<br />

ensure every part of the retreat is up to the highest standard<br />

including facilities, food, staff and even how lovely everything<br />

smells! No detail is left out.<br />

The multiple workshops<br />

covering everything<br />

health-related ensure<br />

you leave with a better understanding<br />

of how everything<br />

such as food, exercise and<br />

sleep affects our quality of life.<br />

Carly took out first health<br />

workshop, which covered mental<br />

health. She didn’t linger on<br />

negative topics but she spoke<br />

matter-of-factly. She talked<br />

about mental health as a positive<br />

and important part of life.<br />

It shouldn’t have negative connotations<br />

surrounding it and this<br />

is something that we all need to<br />

continue to work on.<br />

With our mental wellbeing<br />

taken care of, the next two workshops<br />

with Jo and Tiffany were<br />

based around nutrition. The information<br />

we learnt was easy to<br />

process and you could easily implement<br />

it in your everyday life.<br />

The workshops were equally as<br />

interesting as they were educational.<br />

Being the youngest woman<br />

at the retreat I wasn’t sure how<br />

I would fit in, I soon discovered<br />

that what we learnt was for<br />

women of all ages. I felt at ease<br />

right away and I want to encourage<br />

other young people to take<br />

part in experiences like Resolution<br />

Retreats.<br />

Spa treatments are offered<br />

to make you feel pampered and<br />

help you unwind fully. I went<br />

for a facial and full body massage<br />

leaving me recharged and<br />

glowing.<br />

Fresh and healthy meals<br />

are provided every day, which<br />

are all prepared by the women<br />

running the retreat. They aren’t<br />

chefs but the food was delicious<br />

with ingredients purchased locally<br />

from the supermarket. This<br />

shows everyone that once you<br />

leave the retreat, making meals<br />

like that at home is definitely<br />

doable.<br />

Being the youngest<br />

woman at the<br />

retreat I wasn’t<br />

sure how I would<br />

fit in, I soon<br />

discovered that<br />

what we learnt was<br />

for women of all<br />

ages.<br />

There are fitness classes every<br />

day, which I wasn’t looking<br />

forward to as much as spa<br />

treatments but I really ended up<br />

enjoying the exercise. Tiffany,<br />

who took fitness, showed us that<br />

exercise comes in many different<br />

forms. You just have to find<br />

one that works for you. We did<br />

a few different activities such as<br />

pool fitness, dance, different circuits<br />

and walks around the lovely<br />

grounds. As well as fitness,<br />

we did yoga and meditation. I<br />

was very excited about this form<br />

of wellness as I have been trying<br />

to get into it before I went<br />

on retreat. Tiffany made sure<br />

everyone’s abilities were catered<br />

for in the yoga classes. I spoke<br />

to a few ladies before who were<br />

a little nervous but managed to<br />

enjoy it and relax once they got<br />

into it.<br />

You are also given time to<br />

yourself to unwind, they call<br />

this ‘bliss time’ and it’s a great<br />

way to enjoy the retreat facilities<br />

such as the pool, spa, sauna,<br />

steam room and gym. You can<br />

also use this time to sit in your<br />

villa and read a book or even<br />

just mingle with the other ladies.<br />

As this retreat focuses largely on<br />

being a place for anyone who is<br />

feeling burnt out to recharge and<br />

reset, ‘bliss time’ is an important<br />

part of this experience. They do<br />

a great job at balancing time to<br />

relax and time for activities/<br />

workshops.<br />

Throughout the retreat you<br />

are encouraged to step out of<br />

your comfort zone. Whether it<br />

be in fitness class, eating food<br />

you usually wouldn’t at home,<br />

and even cutting out coffee and<br />

alcohol, which for a lot of people<br />

can be a challenge in itself.<br />

All injuries, allergies and ailments<br />

were taken into account<br />

and this meant everyone could<br />

participate in all activities to the<br />

best of their ability, enjoy all the<br />

food, and no one is made to feel<br />

left out.<br />

There were women of all<br />

ages, shapes, sizes and everyone<br />

was there for different reasons.<br />

But at the end of the day everyone<br />

was there to better their lives<br />

in one way or another, which<br />

gave me a sense of unity. I left<br />

with the understanding that putting<br />

yourself, your health and<br />


your happiness first is so important.<br />

It’s okay to take a break,<br />

to recharge and to always keep<br />

learning how to be the best version<br />

of you!<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />


What a Year!<br />

After 30 years in business <strong>2021</strong> has<br />

been our most challenging year ever.<br />

When you begin your business, as<br />

we did in early 1992, there was<br />

a sense of excitement and apprehension<br />

of the unknown. Every business<br />

opportunity was seized upon and every $<br />

was precious, and there was always that<br />

feeling that everyone else knew more<br />

than you did. <strong>Business</strong> success also has<br />

an element of timing and good luck, and<br />

ours came in the form or a small news<br />

article about Wilson & Horton winning<br />

a court ruling that an advert placed by<br />

an overseas advertiser in NZ should be<br />

zero-rated for GST.<br />

As our immigration and education business<br />

at the time was almost exclusively<br />

providing services to overseas clients we<br />

approached the IRD who, to their credit,<br />

promptly undertook an audit of our business<br />

and a substantial refund of the all the<br />

GST we had paid to date was duly made!<br />

Looking back, these early challenges<br />

pale into insignificance compared with<br />

the challenges of these past two years.<br />

Last year we were all presented with the<br />

unknown, both in our business and in our<br />

personal lives. But once the “unknown”<br />

became “known” we all pivoted and<br />

adjusted our business operations and personal<br />

lives to the new world and got on<br />

with life – thinking that <strong>2021</strong> would be<br />

better. However, for many businesses,<br />

including our immigration business, <strong>2021</strong><br />

has proved even more challenging.<br />

We provide a service to migrants, and<br />

employers who employ migrants, and<br />

advise, assist and manage the various visa<br />

and regulatory requirements to enable<br />

migrants to enter, study, work, invest and<br />

live in New Zealand. It was not so much<br />

the border closure that impacted on our<br />

business but the very frequent and significant<br />

legislation changes that happened on<br />

Richard Howard<br />

an almost daily basis. Having instructed<br />

clients on the basis of the relevant legislation<br />

one day the Government decided<br />

to issue everyone free visas the next day.<br />

Having geared up employers for the new<br />

accreditation regime (after 3 years of planning)<br />

and then have a last-minute deferral<br />

until sometime next year. Having to<br />

deal with all our visa holders and investor<br />

migrants who have completed all their<br />

visa requirements but who are not able to<br />

actually enter New Zealand and more. And<br />

then the introduction of the <strong>2021</strong> Resident<br />

Visa and the Immigration New Zealand<br />

website immediately crashing…<br />

Our learnings from <strong>2021</strong> are to expect<br />

the unexpected, to embrace flexible working<br />

arrangements as these are here to stay,<br />

utilise technology to its potential, and to<br />

make the most of any opportunities for the<br />

team to come together – our people are our<br />

greatest asset and we need to explore all<br />

options to really look after them.<br />

Looking forward we now have more<br />

legislative certainty (we hope!) for immigration<br />

in the coming year and can plan<br />

forward with some confidence for another<br />

busy and successful year - and one which<br />

we very much intend to be more enjoyable<br />

than the year we are now leaving behind!<br />


GROW UP,<br />

NOT OUT<br />


In June, <strong>Waikato</strong> <strong>Business</strong> <strong>News</strong> spoke to Thomas<br />

Gibbons, who is on the Property Council<br />

<strong>Waikato</strong> regional executive, about Hamilton<br />

City Council’s boost for urban design and he<br />

warned developer discontent was likely to<br />

persist.<br />

As part of its 10-year plan, the council had overhauled<br />

its developer contribution (DC) settings<br />

while also proposing an average 8.9 percent<br />

rates rise.<br />

Among a raft of changes, builds in the CBD<br />

of six storeys and higher are set to gain a full<br />

contribution remission, dropping to 50 percent<br />

for other buildings. The remissions depend<br />

on engagement with the urban design panel.<br />

He emphasised the city had engaged with<br />

his membership-based organisation over the<br />

changes.<br />

Despite robust discussions about the changes<br />

there remained a view that the city’s DCs were<br />

still too high.<br />

Gibbons said the Property Council supported<br />

remissions as a way of encouraging further<br />

development and was also supportive of the<br />

boosted role for the urban design panel.<br />


areas like Hamilton, <strong>Waikato</strong>, and Waipa.<br />

Local government was almost universally opposed<br />

to the reforms, with Hamilton City and<br />

FutureProof raising forceful concerns about the<br />

impacts on existing infrastructure, and on the<br />

well-being of the <strong>Waikato</strong> River.<br />

Conversely, those who believe supply is an<br />

important part of the affordability puzzle have<br />

been more welcoming of the reforms.<br />

Others have accepted the idea that something<br />

needed to be done – which is perhaps an<br />

acceptance that the current planning system<br />

isn’t delivering the houses it needs to - though<br />

have seen the proposed reforms as a relatively<br />

blunt instrument.<br />

There remains a critical problem of how our<br />

communities pay for growth. The <strong>Waikato</strong><br />

remains a desirable place to live, and as we<br />

can’t stop babies being born, or people moving<br />

here, our housing needs will continue to<br />

increase.<br />

So, there is a need for more infrastructure to<br />

service growth, while at the same time, there<br />

is limited appetite for rates increases or higher<br />

development contributions. Indeed, higher<br />

development contributions can worsen the<br />

affordability issues that already arise.<br />

Level 2<br />

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Level 3<br />

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pathwaysnz.com<br />

Regional sprawl could also become an issue<br />

as DC costs are passed on to home buyers,<br />

he said, raising house prices in the city and<br />

potentially driving drift to smaller towns, in turn<br />

putting pressure on the roading system and<br />

commuter times.<br />


A lot has been happening in the development<br />

world. At a policy level, RMA reform continues<br />

to emerge, with the National and Built<br />

Environments Bill being reported back from<br />

select committee. Hamilton City Council started<br />

consultation on a plan change that would allow<br />

for more intensification, as a way of meeting<br />

its NPS-UD responsibility to provide for more<br />

developable land.<br />

Into this process came the hurricane of bipartisan<br />

RMA reforms around enabling more<br />

housing. The soundbite was that an existing<br />

section could allow three dwellings of three<br />

storeys each, which would seem a dramatic step<br />

towards greater intensification of high-growth<br />

Some would say the basic answer is more central<br />

government spending on local infrastructure.<br />

Our local authorities and communities<br />

simply aren’t geared up to fund their growth<br />

needs.<br />

Absent this kind of intervention, we need to be<br />

more innovative about how we approach infrastructure,<br />

with a closer look at targeted rates,<br />

Special Purpose Vehicles, and other tools.<br />

Meanwhile, great developments continue to be<br />

done in Hamilton and across the region. We<br />

are seeing some great new apartment developments<br />

come onto the market. Greenfields<br />

development remains a challenge, because<br />

of the infrastructure issues highlighted above.<br />

Commercial development too seems to be<br />

coming on well, with premium new buildings<br />

going up, often with national tenants who are<br />

attracted to Hamilton for its centrality and safety.<br />

Union Square and the new ACC premises are<br />

leading the way here.”<br />

Contributed by Thomas Gibbons<br />

22 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>



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WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />




When you’re self-employed or lead a small business,<br />

taking care of your brand and taking care of yourself<br />

go hand in hand. And it’s not always easy.<br />

on your skills and expertise, you are your brand.<br />

The two are intrinsically linked, unless you’re<br />

being totally inauthentic or fabricating a different<br />

persona… good luck with that if you are.<br />

I realised this year how underplaying my own<br />

abilities could be damaging to my business. If<br />

someone asks you if you can do something and<br />

you answer ‘yes, I think so’ or ‘I’ll give it a go’, it<br />

obviously gives them less confidence in you than<br />

if they hear an emphatic ‘yes’.<br />

I once heard someone described as FIGJAM –<br />

where the last five letters stood for ‘I’m great, just<br />

ask me’. This person was the epitome of blowing<br />

their own trumpet, allergic to humility whilst<br />

over-estimating their own ability. As a client, that’s<br />

not the attitude I’d want to see from a supplier of<br />

mine, so that level of overt self-belief isn’t something<br />

I aspire to personally. But, like everything,<br />

there’s a healthy middle ground that will be<br />

authentic for me and the right fit for the types of<br />

clients that I want my brand to aspire to.<br />

Many people have felt that the <strong>2021</strong> lockdowns<br />

were harder than 2020 and for me, the enforced<br />

period of semi-isolation led to introspection.<br />

However, we increasingly also seem to be more<br />

open to sharing our mental health battles, even<br />

just a small blip like mine.<br />

So, with the help of the wonderful Jean at Everest<br />

People, I’ve been focusing on taking care of<br />

my own brand through getting to understand<br />

my own brain. And life is already so much better<br />

for it.<br />

For the job at Verdict Communications, the<br />

advertisement’s headline read ‘Brilliant Account<br />

Manager required’. My covering letter pretty<br />

much just had a single sentence about how my<br />

typical English modesty prevented me from calling<br />

myself brilliant but that I hoped my CV would<br />

be of interest.<br />

It’s taken me 20 years to finally realise that what I<br />

always classify as modesty is actually something<br />

quite different, and not always constructive. It’s<br />

a kind of imposter syndrome that, at its worst, is<br />

suffocating.<br />

It’s a common feeling that most of you will have<br />

experienced at least once, that sense of not<br />

being worthy of someone’s belief, of irrationally<br />

feeling out of your depth when you’re actually<br />



only up to your ankles. It’s a fear of stuffing up,<br />

even while doing something you’ve done perfectly<br />

well many times before.<br />

It never affects my family relationships, and rarely<br />

shows itself to my friends. Until recently, it had<br />

only popped into my work life a handful of times.<br />

But, this year, it turned up at my door, let itself in<br />

and made itself at home for a while.<br />

In agency days, I was surrounded by supportive<br />

colleagues, able to keep feelings of self-doubt<br />

at bay. I was driven to not let the team down or,<br />

more honestly, not look a fool. As a consultant<br />

or contractor, smart clients and motivated teams<br />

focus me, even if they don’t realise the positive<br />

impact they have.<br />

When your business is built around you, based<br />

Vicki Jones is director of Dugmore Jones, Hamilton-based brand<br />

management consultancy. Email vicki@dugmorejones.co.nz<br />

Many of us live with the fear of over-promising<br />

and under-delivering. But the risk in leading<br />

your customers to have low expectations is that<br />

they have a poor understanding of what you’re<br />

genuinely capable of.<br />

I now understand that an outright ‘yes’ doesn’t<br />

seem arrogant and big-headed, which was always<br />

my fear. It doesn’t push you into the dreaded<br />

‘fake it till you make it’ zone, worrying if you<br />

can deliver on what you promised. It shows that<br />

you’re more than ready to rise to the challenge.<br />

It wasn’t until a client called me out that it really<br />

struck home. He literally told me off for selling<br />

myself short – “you’re better at this stuff than<br />

you give yourself credit”. During that thankfully<br />

honest conversation, I finally realised that I might<br />

send my business into a downward spiral if I<br />

wasn’t careful about how I articulate my own<br />

knowledge and experience. If I didn’t remove<br />

the filter of insecurity, I’d be limiting the kind of<br />

work I could be getting in the future.<br />

Marketers are often neglectful of their own<br />

brand story, like the plumber with the leaky tap.<br />

But now I have insights into what makes me tick<br />

(or rather, what makes me stop ticking) I have a<br />

much clearer focus on what my own brand is all<br />

about.<br />

I’ll be following my own advice, at last, and<br />

will nurture my own brand with more care and<br />

attention in 2022. Because…I can.<br />

Many of us live with the<br />

fear of over-promising<br />

and under-delivering.<br />

But the risk in leading<br />

your customers to have<br />

low expectations is<br />

that they have a poor<br />

understanding of<br />

what you’re genuinely<br />

capable of.<br />

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24 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>





Rob Fisher, Ngāti Kahungunu ki Wairoa, Ngāti Porou, Ngāti Whakaue,<br />

is Technology Consulting Lead Partner at PwC New Zealand. For<br />

more information please contact Elsa Wrathall 0274 595 540.<br />

With an estimated 10,000 open jobs in the tech<br />

sector, Aotearoa is at real risk of being unable to<br />

deliver its digital ambitions.<br />

start walking the talk and focus efforts into the<br />

right stage. We need to shift effort and resources<br />

towards initiatives that engage and inspire<br />

tamariki and rangatahi, rather than waiting for<br />

graduates with whakapapa to roll out of tertiary<br />

training institutions.<br />

Our approach to training also needs to be<br />

re-thought. Currently there is a high burden on<br />

employers to make heavy investments (time<br />

and money) in graduates to become ‘project’<br />

or ‘client’ ready, productive team members.<br />

The general feeling in the industry is that while<br />

graduates come with enthusiasm, critical-thinking<br />

and a level of industry awareness, we effectively<br />

give them all of their work-experience. This bites<br />

particularly hard for the small and medium parts<br />

of the tech sector.<br />

In August, NZ Tech published a report on the<br />

skills crisis the sector faces, which shows the<br />

combined impact of huge industry growth and<br />

COVID-related border closures. In the last few<br />

years the sector has focused on filling mid-senior<br />

tech positions by reaching into the global pool<br />

of talented individuals and selling them on the<br />

Kiwi lifestyle.<br />

This approach makes technology an exclusive<br />

club that doesn’t really look like our community -<br />

Māori are significantly underrepresented at only<br />

4% of the industry’s workforce. If you believe in<br />

the power of diverse thinking and perspectives,<br />

it’s a missed opportunity to add more horsepower<br />

into an industry that thrives on creativity and<br />

innovation.<br />

If we don’t fix this, the equity gap between<br />

Māori and non-Māori will continue to grow. Tech<br />

salaries are increasing - the median salary is over<br />

$95k - and Aotearoa is producing more start-up<br />

success on the local and global stage. Lack of<br />

Māori participation means money and opportunities<br />

bypassing Māori households and communities,<br />

which has intergenerational consequences.<br />

There needs to be targeted investment by Government<br />

and industry to ensure equitable digital<br />

access for tamariki and rangatahi. It’s no longer<br />

acceptable that young Māori don’t have the<br />

opportunity to explore, develop and learn digital<br />

skills. Collectively, we need to create the environment<br />

for all young people to engage confidently<br />

with technology and to shift their mindset from<br />

consumers to digital innovation creators.<br />

If the tech industry is serious about creating a<br />

workforce that’s more diverse, then it needs to<br />

Cataract<br />

One solution is to learn from other industries<br />

and shift away from multi-year courses that don’t<br />

reflect how the industry works. Technology skills<br />

development is much better suited to vocational<br />

education where tauira (students) can learn<br />

the craft and specific skills industry needs from<br />

a blend of classroom/virtual in an actual work<br />

environment. That’s the approach we’ve taken<br />

with our Ignite programme, which provides onthe-job<br />

learning for participants, while they work<br />

towards technology certification through one of<br />

our alliance partners.<br />

This approach removes another barrier for Māori<br />

- the cost of tertiary education. That’s both the<br />

cost of tuition and the unseen cost of sacrificing<br />

wages and income to support themselves and<br />

whānau. Shifting to a vocational training model,<br />

in a partnership between Government, industry<br />

and training institutions, would provide a significantly<br />

higher quality of education that meets<br />

industry demands and allows people to earn<br />

while they learn. Government will need to offer<br />

incentives to support organisations making this<br />

investment in our future generations.<br />

The tech industry is known for its ability to meet<br />

complex challenges with innovative solutions. In<br />

the case of addressing the talent shortage, it will<br />

take a sector-wide collaboration and an openness<br />

to new ways of doing things to solve it.<br />

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birth, develop from injuries, certain diseases,<br />

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lost to cataracts — and can often sunlight. reduce your<br />

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cataract you are surgery no longer able should to see be well considered. enough to do Thankfully the things you cataract like to do, Hamilton Eye Clinic have a team of highly qualified and experienced<br />

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Ophthalmologists,<br />

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To book an appointment email:<br />

WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />

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Heather Claycomb is director of HMC, a Hamilton-based,<br />

award-winning public relations agency.<br />

Play a game that doesn’t involve a device<br />

Board games get people laughing and talking.<br />

The energy in the room can rev up the happy<br />

endorphins, which helps to build relationship<br />

bonds. Dust off your favourite one and give<br />

it a go.<br />

Ask questions<br />

and conversations. What was your favourite<br />

Christmas gift as a kid? What’s the naughtiest<br />

thing you did as a teenager? What would be<br />

your ultimate holiday destination and what would<br />

you do? If you were in prison, what would you<br />

eat for your last meal?<br />

Use social to document family moments<br />

Many of us are used to creating ‘stories’ on Facebook,<br />

Instagram or even LinkedIn these days. Try<br />

creating a digital ‘story’ to document and save<br />

memories of a special day with friends or family.<br />

Tell a good joke<br />

If you are gifted with the special communication<br />

talent of joviality and clever timing, deliver a<br />

clean joke or two. There’s nothing like a good<br />

laugh to bring people together!<br />

Say I love you<br />

Every month I try to bring <strong>Waikato</strong> <strong>Business</strong> <strong>News</strong><br />

readers some seriously good communications<br />

tips you can use in your work life. Once in awhile<br />

someone even tells me they put my pontifications<br />

into practise. It’s always nice to hear that<br />

someone out there is reading and implementing<br />

these things – good on you.<br />

But as I sat down to write this last column of the<br />

year, I felt like ditching the business talk and<br />

doing something a bit lighter – but equally as<br />

important.<br />

For many of us, Christmas, New Year’s and the<br />

summer holidays are a time to connect – or<br />

reconnect – with friends and family. So, how<br />

about trying out one of these communications-related<br />

activities to build relationships,<br />

create memories and have some fun?<br />

Video Nana spinning a good yarn<br />

cuzzies roll their eyes and leave the room. Well,<br />

believe it or not one day you’ll miss it. You swear<br />

you won’t forget it because you’ve heard it so<br />

many times, but you’d be surprised how fast<br />

details fade away. Take a moment to write down<br />

family stories – you’ll be glad you did.<br />

Finally print your family pics<br />

You’ve been promising to print your photos since<br />

the dawn of the digital camera in the early 2000s.<br />

Yet, the latest snaps you have on your walls are<br />

the kids’ school photos from 1995. Make 2022<br />

the year!<br />

Find pride of place for handwritten items<br />

This is my personal project for 2022. I have letters,<br />

cards, recipes and notes from older relatives<br />

that I want to get out of my closet and onto my<br />

walls.<br />

Ask the people you are hanging with over the<br />

holidays a random question that spark memories<br />

It’s the most important message you’ll ever<br />

communicate.<br />

Nana – or Grandad or Cousin Lou – won’t be<br />

around forever. Why not ask them to talk about<br />

a favourite memory from their childhood and<br />

video it for posterity?<br />

Write down Uncle Joe’s annoying story<br />

You know that story – that one that makes all the<br />

Have a digital free dinner<br />

Whether it’s with your friends, kids or wider<br />

family, set aside a dinner or two when everyone<br />

puts their phones on silent - maybe even locks<br />

them away - and talks to one another over a long<br />

dinner. You may have to bribe the kids, but it will<br />

be worth it.<br />






David Hallett is a co-founder and director of New Zealand<br />

software specialist Company-X.<br />

Company-X clients stand to benefit from a series<br />

of data centres being built in Auckland by big tech<br />

players Amazon Web Services (AWS) and Microsoft.<br />

Amazon and Microsoft are bringing the very latest<br />

in cloud computing services to the doorsteps of<br />

Kiwi companies by building data centres here in<br />

New Zealand.<br />

Once built and operational, clients will be able to<br />

shift from data centres overseas to New Zealand<br />

data centres closer to home.<br />

Company-X builds interactive augmented reality<br />

(AR) and virtual reality (VR) solutions using Amazon<br />

Web Services (AWS) and Microsoft Azure.<br />

When Amazon and Microsoft’s data centres are<br />

operational, we can deploy in New Zealand using<br />

the same infrastructure that we deploy into the US<br />

and Europe. It’s a much better outcome for our<br />

clients.<br />

Amazon and Microsoft stored data in New<br />

Zealand instead of Australia or other parts of the<br />

world will have a far shorter distance to travel<br />

over the internet, improving latency.<br />

Communication between devices and New<br />

Zealand data centres will be faster than communication<br />

with data centres overseas.<br />

That’s great news for anyone using cloud services,<br />

and extra special news for those using them for<br />

resource-heavy AR and VR applications. Suddenly<br />

the time it takes to update a screen or provide<br />

information will become far more instantaneous.<br />

There’s nothing worse than tapping buttons and<br />

having to wait for half a second for something to<br />

happen. If it’s using cloud services based here in<br />

New Zealand you will tap and it should react in<br />

milliseconds.<br />

Many organisations require their data to be stored<br />

onshore. So the building of New Zealand data<br />

centres means they can take advantage of the latest<br />

and greatest technology under New Zealand<br />

law and jurisdiction. When data is stored offshore<br />

many governments have the right to intercept and<br />

look at it. I’d rather it was here in New Zealand.<br />

There’s also benefits around geographical availability.<br />

If a high-speed fibre cable gets broken<br />

between New Zealand and an overseas data<br />

centre the provider can switch to New Zealand<br />

infrastructure.<br />

Artificial Intelligence (AI) intellectual property (IP)<br />

in New Zealand manufacturing will also be able to<br />

be stored in New Zealand servers, with reduced<br />

latency for data queries. New Zealand’s data<br />

centres will be environmentally sustainable, completely<br />

powered by renewable geothermal and<br />

hydroelectricity sources, rather than fossil fuels.<br />

Switching from hosting on-premise servers to<br />

AWS or Azure, and using serverless architecture,<br />

will substantially reduce our carbon footprint while<br />

providing businesses more flexibility. Both AWS<br />

and Azure can scale up and down based on the<br />

data needs of clients. In the long run, this flexibility<br />

leads to a lower cost for technology start-ups.<br />

If you were providing software as a service 20<br />

years ago you generally needed large capital<br />

investments in standing up and growing your<br />

servers. Now, thanks to Amazon and Microsoft’s<br />

elastic model, the entry barrier is much lower. You<br />

can build software and scale up based on your<br />

client’s needs.<br />

This batch of data centres is being built in Auckland,<br />

closest to the biggest population centre, but<br />

If I was Amazon or Microsoft, I would still be looking<br />

at building my next lot of data centres down<br />

near Lake Manapouri in Fiordland. The location<br />

provides ample renewable electricity production,<br />

and the climate is cooler meaning lower costs for<br />

cooling the facilities during the summer.<br />

Google has announced its first New Zealand-based<br />

privacy and artificial intelligence (AI)<br />

With their tech, Amazon,<br />

Google and Microsoft<br />

also bring worldleading<br />

brains to New<br />

Zealand, which can only<br />

be good news for New<br />

Zealand Inc.<br />

engineering team presence in July. This, with<br />

Amazon and Microsoft’s plans, are exciting for us<br />

because agriculture has been number one in the<br />

economy for so long.<br />

Apart from the obvious benefits to consumers<br />

for having cloud computing services closer to<br />

them, there are also other benefits. With their<br />

tech, Amazon, Google and Microsoft also bring<br />

world-leading brains to New Zealand, which can<br />

only be good news for New Zealand Inc.<br />

Amazon Web Services, Google and Microsoft are<br />

contributing to the rising technology tide, lifting<br />

the technology industry and its clients. With a<br />

rising tide, all waka will float.<br />

26 WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong>




The Foster Group is the only construction company<br />

in New Zealand to hold both of Toitū’s top<br />

sustainability certifications, carbonzero and enviromark<br />

diamond. They can also deliver Green Star<br />

builds. To achieve the Toitū certifications, Fosters<br />

have already proven their commitment to the environment<br />

– they have analysed their impact, set<br />

objectives to improve their footprint and set up<br />

an environmental management system to help<br />

achieve their goals. To maintain the certifications,<br />

they must continually set and achieve their goals<br />

to offer cleaner, more transparent, low-emissions<br />

builds, demonstrating they have gone above<br />

and beyond what is general practice.<br />

What does Toitū carbonzero mean?<br />

“Our carbonzero certification demonstrates that<br />

we are committed to ensuring the impact we<br />

have on the planet is consistently offset” explains<br />

Fosters Sustainability and Compliance Advisor<br />

Jael Clausen.<br />

The construction industry produces 40 - 50% of<br />

NZ’s landfill waste. According to Thinkstep, it is<br />

one of the primary contributors to climate change<br />

in NZ, creating 20% of national greenhouse gas<br />

emissions. For Fosters, just because this is ‘industry<br />

standard’ does not mean it cannot be improved.<br />

“Fosters acknowledges that we cause harm, so<br />

we’re taking the opportunity to invest in sustainable<br />

practices” Jael continues. “Because we manage<br />

a large variety of projects, we have gained<br />

knowledge on how to build sustainably and we<br />

have been able to invest in and implement<br />

best environmental practices.”<br />

Fosters was awarded Toitū carbonzero certification<br />

in 2020. It means that clients can be confident their<br />

building has been constructed more sustainably<br />

and with less carbon emissions.<br />

“Toitū reviews our greenhouse gas emissions annually<br />

under the international standard for carbon<br />

footprints, ISO 14064-1,” says Jael.<br />

“They check our progress against our goals, and<br />

we must prove that we have reached our reduction<br />

target for the year.”<br />

Each month the sustainability team record and<br />

analyse the group’s carbon emissions, monitoring<br />

trends and setting objectives to reduce fuel consumption,<br />

electricity usage, and waste-to-landfill.<br />

Other initiatives include making an electric vehicle<br />

available for use by employees and utilising companies<br />

which generate 100 per cent renewable<br />

energy.<br />

“We are targeting a 52 per cent reduction in emissions<br />

by 2025” says Jael. “That means achieving a<br />

10 per cent reduction annually through less energy<br />

use, less waste and more efficient transport<br />

solutions.” Fosters passed their first audit in 2020<br />

and recently completed the second one.<br />

What does Toitū enviromark diamond mean?<br />

“Our enviromark diamond certification demonstrates<br />

we have systems in place to reduce the<br />

environmental impact of our business and the<br />

buildings we construct” says Jael.<br />





“To achieve this certification, we have developed,<br />

implemented, and now maintain a robust<br />

Environmental Management System, which is<br />

audited annually to ensure it meets and exceeds<br />

the components of an ISO 14001 system.”<br />

For clients, the Toitū enviromark diamond certification<br />

proves that Fosters is managed responsibly<br />

with a whole of environment focus.<br />

“Our clients can be confident that our team will do<br />

everything possible to mitigate any environmental<br />

impact during the construction process” says Jael.<br />

“This is also important to our team and our contractors”<br />

she continues. “They can be confident we are<br />

following best practice, going above and beyond<br />

industry standard with continual improvement.”<br />

Audited annually, Fosters must demonstrate<br />

environmental protection being put into practice.<br />

A simple example is recycling building materials.<br />

Instead of one big skip on site (common on most<br />

building sites), you’ll find several bins on a Fosters<br />

site collecting concrete, steel, timber, plastics,<br />

glass, PVC pipe and many other materials for<br />

recycling.<br />

What is a Green Star build?<br />

Aimed at commercial buildings, Green Star is a<br />

holistic sustainability rating system for buildings,<br />

fitouts and communities. Fosters offer accredited<br />

professionals who are trained to manage Green<br />

Star projects to meet the extensive requirements.<br />

“We appreciate the holistic approach to Green<br />

Star builds” says Jael. “That is reducing emissions<br />

with smarter building, energy and water savings,<br />

lower running costs to create healthier work environments<br />

and contribute to a better future. The<br />

concept is well aligned with Fosters’ purpose.”<br />

APL in Hautapu is a Green Star project. Achieving<br />

a 5-star design rating in <strong>December</strong> 2020, the<br />

project is currently targeting a build rating. More<br />

Green Star projects are in the pipeline.<br />

“Having inhouse knowledge of the Green Star<br />

principles, combined with the work of the sustainability<br />

team on Toitū, ensures there is a sustainable<br />

focus on every Fosters project,” concludes Jael.<br />

“We are proud to be frontrunners in our industry<br />

and it means that building with Fosters is better<br />

for the environment.”<br />

Is 2022 the<br />

year to sell your<br />

business and<br />

get on with life?<br />

After a year of uncertainties, it might just be the<br />

time to spend more time with family, renovate<br />

your home, or start that new hobby.<br />

Take advantage of the high buyer<br />

demand and contact LINK to find out<br />

what your business is worth right now.<br />


All LINK NZ offices are licensed REAA08<br />

22 Naylor Street,<br />

Hamilton<br />

0800 225 999<br />


WAIKATO BUSINESS NEWS - RECAP <strong>December</strong> <strong>2021</strong><br />


If you want to build sustainably,<br />

the choice is easy.<br />

Fosters are the only commercial construction<br />

company in New Zealand to hold both top<br />

Toitū sustainability certifications.<br />

We believe in building sustainably<br />

to protect future generations,<br />

so let’s talk.<br />

FOSTERS.CO.NZ . 07 849 3849

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