Compelling Video For Business Marketing

SIGHT & SOUND STUDIOS
VIDBITS
Video-The most compelling medium for business marketing. And what
about animation?

85% OF BUSINESSES USE VIDEO AS A MARKETING TOOL TO;
Get Make
- Evoke
attention
a connection
an emotion
Entertain
- Explain
Educate

THE AUDIENCE JOURNEY
Consists of
Awareness
Evaluation
Conversion
- Adoption
Retention

AWARENESS
Tell a story and use video for targeted searches, social media
ads, social posts and website posts. These have shorter
lifespans and should run 15-30 seconds.
Hero brand video should have higher production value with a
target of 15-60 seconds. Hero brand video lasts several months.

EVALUATION/SOLVING PROBLEMS
Product demo’s and how-to video’s tend to be
over produced. Focus on making these types
of video’s engaging and useful. It is important
to properly plan them by communicating what
your audience needs and wants to know. 30,
60, and 90 seconds are good lengths.

CONVERSION
Use conversion video to go deeper by using
testimonials with lengths of 60-120 seconds

ADOPTION AND RETENTION
Create company culture videos that
showcase your companies values.
How-to, new product, seasonal type
videos are good for retention purposes
with lengths of 30,60 and 90 seconds.

WHAT ABOUT ANIMATION?
Should you use
animation in your
business marketing?

6 REASONS TO USE ANIMATION
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are Eye-Catching and Attention-Grabbing, using bright colors, simple lines, and
constant movement to keep your viewers attention.
Videos are easy to understand making it perfectly suited to impart information in a
clear, simple manner. Your animated video can include charts and graphs that will be easily
comprehended because the flow with verbal explanations.
Videos appeal to everyone! Unlike human actors, animation has no real age, race or
nationality allowing them to appeal to all types of people in all places. Adding extra value to
the global marketplace.
videos can be used for any product, service or topic. Animation makes complex
topics more accessible and interesting.
Videos are excellent for brand development by allowing you to seamlessly
incorporate logos, color schemes and brand images into your video. This allows you to build
recurrent themes and brand icons over a series of videos.
videos are professional and can be used in a variety of venues. Motion graphics and
cartoon videos can be used to promote your business on your website and through social
media as well as a variety of other purposes like tradeshows, meetings, and presentations.