VIDBIT Digest VOl. 2

Video Solutions Pro
DIGITAL DIGEST E-PAPER
VIDBITS
VOL. 2| JULY 2023
ESSENTIAL NEWS AND
TIPS FOR ASPIRING
VIDEO FOR BUSINESS
VIDEO TIPS FOR CREATING VERTICAL VIDEO
Creating vertical videos has become increasingly popular with the
rise of mobile devices and platforms like Instagram Stories and
TikTok. Here are some tips to help you create engaging and
effective vertical videos:
* Plan your content: Just like with any video, it’s important to plan
your content in advance. Outline the key messages or story you
want to convey and consider how the vertical format will impact
the visuals and composition.
* Start strong: Grab the viewer’s attention right from the
beginning. Since vertical videos tend to play automatically, you
want to make sure the first few seconds are visually appealing and
intriguing.
FUTURE ISSUE COMING
SOON
Tips for Creating
Vertical video
cont.
VIDEO MARKETING
Building a Strong Brand
and Attracting
Customers
www.sightandsoundstudios.com

* OPTIMIZE FRAMING AND COMPOSITION: VERTICAL VIDEOS HAVE A DIFFERENT
ASPECT RATIO THAN TRADITIONAL HORIZONTAL VIDEOS, SO BE MINDFUL OF
HOW YOU FRAME YOUR SHOTS. FILL THE FRAME WITH YOUR SUBJECT AND TRY
TO CREATE VISUALLY BALANCED COMPOSITIONS. AVOID PLACING IMPORTANT
ELEMENTS TOO CLOSE TO THE EDGES, AS THEY MAY GET CUT OFF ON CERTAIN
PLATFORMS.
* USE THE VERTICAL SPACE CREATIVELY: EMBRACE THE VERTICAL ASPECT
RATIO BY UTILIZING THE ENTIRE HEIGHT OF THE SCREEN. EXPERIMENT WITH
VERTICAL PANNING, LAYERING ELEMENTS FROM TOP TO BOTTOM, AND
INCORPORATING VERTICAL MOTION TO CREATE DYNAMIC VISUALS.
* KEEP IT CONCISE: VERTICAL VIDEOS ARE OFTEN CONSUMED IN SHORTER
BURSTS, SO AIM FOR SHORTER VIDEO LENGTHS. TRY TO DELIVER YOUR
MESSAGE OR STORY SUCCINCTLY AND AVOID UNNECESSARY FILLER CONTENT.
* USE TEXT AND CAPTIONS: SINCE VERTICAL VIDEOS ARE OFTEN WATCHED
WITHOUT SOUND, CONSIDER ADDING TEXT OR CAPTIONS TO CONVEY
IMPORTANT INFORMATION, DIALOGUE, OR CONTEXT. THIS ENSURES THAT
VIEWERS CAN UNDERSTAND YOUR VIDEO EVEN WHEN THEY HAVE THEIR SOUND
TURNED OFF.
* TEST YOUR VIDEO ON MOBILE DEVICES: VERTICAL VIDEOS ARE PRIMARILY
CONSUMED ON MOBILE DEVICES, SO MAKE SURE TO TEST YOUR VIDEO ON
DIFFERENT SCREEN SIZES AND ORIENTATIONS. THIS WILL HELP YOU IDENTIFY
ANY ISSUES WITH READABILITY, VISIBILITY, OR COMPOSITION.
* LIGHTING AND SOUND CONSIDERATIONS: PAY ATTENTION TO LIGHTING AND
SOUND QUALITY, JUST AS YOU WOULD IN ANY VIDEO PRODUCTION. GOOD
LIGHTING AND CLEAR AUDIO ENHANCE THE OVERALL VIEWING EXPERIENCE AND
MAKE YOUR VIDEO MORE ENGAGING.
* USE VERTICAL VIDEO EDITING TOOLS: MANY VIDEO EDITING SOFTWARE AND
APPS NOW OFFER SPECIFIC FEATURES FOR VERTICAL VIDEO EDITING. EXPLORE
THESE TOOLS TO OPTIMIZE YOUR VIDEO FOR THE VERTICAL FORMAT AND MAKE
ADJUSTMENTS AS NEEDED.
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PAGE 2

* BE CREATIVE AND EXPERIMENT: VERTICAL VIDEO IS STILL A RELATIVELY NEW
FORMAT, SO DON’T BE AFRAID TO EXPERIMENT AND TRY OUT NEW IDEAS.
PLAY WITH DIFFERENT EFFECTS, TRANSITIONS, AND EDITING TECHNIQUES TO
CREATE VISUALLY COMPELLING CONTENT.
REMEMBER, THE MOST IMPORTANT ASPECT OF CREATING VERTICAL VIDEOS IS
UNDERSTANDING YOUR TARGET AUDIENCE AND THE PLATFORM WHERE YOU
INTEND TO SHARE THEM. EACH PLATFORM HAS ITS OWN GUIDELINES AND
BEST PRACTICES, SO BE SURE TO FAMILIARIZE YOURSELF WITH THEM TO
OPTIMIZE YOUR VERTICAL VIDEOS FOR MAXIMUM IMPACT.
IF YOU OR YOUR COMPANY NEEDS ASSISTANCE IN SHOOTING VIDEOS FOR
SOCIAL MEDIA, WEBSITE, OR MARKETING, FEEL FREE TO REACH OUT TO US,
AND WE WILL BE GLAD TO ASSIST YOU IN THE PRODUCTION OR EDITING OF
YOUR PROJECT. PLEASE LIKE, SHARE, AND SUBSCRIBE TO VIDBITS FOR MORE
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