Digital Opportunity Trust Research Project
During the duration of the DOT social entrepreneur project we were tasked with conceptualising a robust set of tools that emerging entrepreneurs in all regions of Africa could use to jumpstart their small businesses. It was pivotal that we understood the localisation of each region in order to find a common ground set of features that would work for each region, while understanding what made each region culturally unique. Once our concepts came to fruition, we then embarked on a month long research project to Tanzania, Ghana, and Jordan to test our ideas with local entrepreneurs. These are our findings.
During the duration of the DOT social entrepreneur project we were tasked with conceptualising a robust set of tools that emerging entrepreneurs in all regions of Africa could use to jumpstart their small businesses. It was pivotal that we understood the localisation of each region in order to find a common ground set of features that would work for each region, while understanding what made each region culturally unique.
Once our concepts came to fruition, we then embarked on a month long research project to Tanzania, Ghana, and Jordan to test our ideas with local entrepreneurs. These are our findings.
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Connective
WHAT IF SOCIAL ENTERPRISE
WASN’T LONELY?
“It was really hard, really difficult to launch a business
while working. I failed. This was my mood when starting as
young person passionate about change—you are on your
own. Everyone was encouraging me to finish [my National
Service] and go find a job, support family. When I started [my
company], I felt on my own. I felt like was different than the
norm. But it’s my passion.”
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