Digital Opportunity Trust Research Project
During the duration of the DOT social entrepreneur project we were tasked with conceptualising a robust set of tools that emerging entrepreneurs in all regions of Africa could use to jumpstart their small businesses. It was pivotal that we understood the localisation of each region in order to find a common ground set of features that would work for each region, while understanding what made each region culturally unique. Once our concepts came to fruition, we then embarked on a month long research project to Tanzania, Ghana, and Jordan to test our ideas with local entrepreneurs. These are our findings.
During the duration of the DOT social entrepreneur project we were tasked with conceptualising a robust set of tools that emerging entrepreneurs in all regions of Africa could use to jumpstart their small businesses. It was pivotal that we understood the localisation of each region in order to find a common ground set of features that would work for each region, while understanding what made each region culturally unique.
Once our concepts came to fruition, we then embarked on a month long research project to Tanzania, Ghana, and Jordan to test our ideas with local entrepreneurs. These are our findings.
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IDEASOURCE
IDEASOURCE
Having Access to a
Discovery Portal with
Different Categories
of Content
6.60 / 7
Having Access to a
Discovery Portal with
Different Categories of
Content
6.60 / 7
“I’d like to look wide as opposed to
local. Sometimes, what I may be
thinking is a problem is not actually
a problem, so I prefer to look at
different angles and perspectives at
the same thing so I can know what
the connection is.”
Users enjoyed the ability to search through other innovation
Projects and potential peers through Discovery. They also
liked having resources within the same application and were
curious about user-generated content, or if they could post
their own articles in their native language. Users currently
have several workarounds for online resources, especially in
Jordan and Ghana.
Revision
We slimmed down the Discovery page based on feedback.
Users were confused about the difference between articles
and tools, and while they were relatively interested in local
events, they had other workarounds for that information.
Now, Discovery features other Projects, other innovators,
Resources, and a space where DOT can talk about its offerings
and opportunities, inclusive of local events where possible.
Users wanted to see more information about Projects, especially
their statuses, in the Discovery view.
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