Digital Opportunity Trust Research Project
During the duration of the DOT social entrepreneur project we were tasked with conceptualising a robust set of tools that emerging entrepreneurs in all regions of Africa could use to jumpstart their small businesses. It was pivotal that we understood the localisation of each region in order to find a common ground set of features that would work for each region, while understanding what made each region culturally unique. Once our concepts came to fruition, we then embarked on a month long research project to Tanzania, Ghana, and Jordan to test our ideas with local entrepreneurs. These are our findings.
During the duration of the DOT social entrepreneur project we were tasked with conceptualising a robust set of tools that emerging entrepreneurs in all regions of Africa could use to jumpstart their small businesses. It was pivotal that we understood the localisation of each region in order to find a common ground set of features that would work for each region, while understanding what made each region culturally unique.
Once our concepts came to fruition, we then embarked on a month long research project to Tanzania, Ghana, and Jordan to test our ideas with local entrepreneurs. These are our findings.
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IDEASOURCE
IDEASOURCE
Intro and Onboarding
Intro and Onboarding
We created Goals to help users advertise their main aspiration
on their profile while encouraging them to think smaller on
their specific Projects.
In the clickable prototype—as with the future app—one can also
skip this create account flow to move directly into
the application.
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