2022-03-22 GDD

Purpose of this document
Financial advice is complicated. Regretfully, there is no getting away from this fact of life.
The decisions you make regarding financial matters will also be some of the most important
in your life, both to you and others. Our role as financial advisers is to ensure you are placed
in a position to make informed and objective decisions about these important matters. The
purpose of this document is to explain what matters we advise on and how we carry this
out.
Choosing a financial adviser is an exercise in trust. We recognise that to establish that trust,
it is necessary for customers to understand more about us as people and as an organisation.
The purpose of this document is to set out the essential elements of that information.
Disclosure is a regulatory requirement. The Financial Conduct Authority set out strict
requirements for the information financial advisers must disclose to customers at outset of
any engagement. The purpose of this document is not just to meet those requirements but
to try to go further in providing you with comprehensive background information.
Couldn’t you have made this document shorter? Making a document shorter doesn’t
necessarily make it easier to read. Neither will it convey required information more readily.
We’ve spent a lot of care and attention producing a document that we feel conveys our
commitment to provide a quality service to our customers.
Page 3 of 34 General Disclosure Document 23/3/2022