Food & Beverage Asia April/May 2022

INGREDIENTS 27
maintaining a strong immune system*, many
consumers are adopting a more proactive
approach to exercise, which emphasises a
close connection between mental and physical
wellbeing. Research from Innova Market
Insights predicts that 46% of global consumers
plan to exercise more as a result of the crisis,
and a further third want to consume more
supplements*. Therefore, by emphasising
benefits like wellness and mobility support,
along with sensory aspects that contribute to
a more pleasurable consumption experience,
manufacturers can appeal to consumers’
bodies and souls.
Establishing a long-term fitness plan is not
the only challenge facing today’s consumers.
In an increasingly connected world where
information — both correct and incorrect —
abounds, it can be difficult for shoppers to
find the right habits and supporting solutions
for their needs. Active and sports nutrition
brands can play a key role in educating
consumers about their products in a clear
and transparent way without promising
“quick-fix” solutions. They can do this by
highlighting the value of gradual, permanent
lifestyle changes in contrast to crash dieting,
as well as ensuring all their functional
foods or supplements feature ingredients
backed by robust scientific evidence.
In 2019, Rousselot partnered with scientists
at Newcastle University to carry out a clinical
study of the impact collagen peptides can have
on sports recovery times*. Results showed that
the intake of Peptan reduced exercise-induced
muscle soreness and supported muscle repair,
contributing to a faster post-exercise recovery
and performance improvement*. Along with
these science-backed benefits, Peptan collagen
peptides offer a 100% traceable and safe sports
recovery solution that is also fully compliant
with the World Anti-Doping Agency’s (WADA)
standards for prohibited substances. With these
solutions, brands can empower consumers to
make the right choice for them, and get back
to their pre-pandemic fitness levels, faster.
BEAUTY FROM THE INSIDE OUT
It may sound obvious, but skincare is
important to Asian consumers. For 28% and
31% of shoppers in Singapore and China
respectively, improving the quality of the
skin, hair and nails is the primary reason for
purchasing dietary supplements, with a further
13% and 21% citing combatting ageing as their
main priority*. A common factor among most
beauty consumers is a growing awareness
of how lifestyle factors can have profound
effects on the skin. With this more holistic
view of skincare, the concept of feeding
“beauty from within” is gaining popularity*.
Nutricosmetics products are thriving
around the world*, as consumers seek
ingestible skincare solutions that are easy to
incorporate into their daily routines such as
with on-the-go format. While convenience
is key, beauty fans still expect proven results
even from a simple delivery format.
Peptan offers nutricosmetic brands a
comprehensive ingredient, combining sciencebacked
benefits and versatile formulation
properties. It has been shown by multiple
scientific studies to enhance the overall
appearance of skin by helping to decrease
periorbital and nasolabial wrinkles while improving
skin hydration and moisturisation*. With its neutral
sensory profile, cold- and warm-water solubility,
heat resistance and a transparent appearance
when dissolved, it can be easily added to
everything from beauty-enhancing beverages
to gummy supplements and “inner-glow”
shots. Once again, the adaptability of collagen
opens up a world of possibilities for products
that enhance consumers’ natural beauty.
GROWING OLDER, GRACEFULLY
Our specific nutritional requirements shift
and develop over time. As we age, our basal
metabolic rate slows down and our lean muscle
mass begins to decrease, making it more
difficult to maintain a healthy weight and the
strength required to keep fit. Older consumers
are also at high risk of protein deficiency,
requiring a higher intake of protein-rich foods.
Physical disabilities, issues with chewing or
swallowing and economic constraints can
all add to the challenges older consumers
face when trying to stay fit and well.
Despite these challenges, however, today’s
seniors are ready and willing to take the
necessary steps to stay active: 51% say
physical activity is the most important aspect
to growing old gracefully*. With the number
of over 60-year-olds worldwide expected to
rise to 1.4 billion by 2030*, opportunities are
there for food, beverage, and nutraceutical
manufacturers to win big by helping
consumers stay active into later life.
Collagen peptides are pure proteins that can
help consumers meet these nutritional goals,
while providing benefits for managing mobility
and wellness. The results of an in vivo study,
for example, show that Peptan can support
cartilage tissue, which covers the bones of a
joint and acts as a cushion and shock absorber.
This is supported by a randomised, placebocontrolled,
double-blind clinical trial that
found the daily intake of Peptan reduces joint
discomfort and regenerates joint cartilage*.
These scientific findings showed Peptan’s ability
to increase the production of cells responsible
for the production and maintenance of the
cartilage matrix after just three weeks*. The
result is stronger joints for ageing consumers.
2022 AND BEYOND: WHAT’S NEXT FOR
THE NUTRITION MARKET?
Trends come and go, but the seismic shifts
in consumer priorities that occurred over the
last two years are likely here for the long-haul.
Nutrition brands should continue to address
the demand for holistic wellness, but as we
gradually move into the post-COVID era,
we expect to see personalisation and clean
labels moving up the list of priorities. Both of
these trends reflect consumers’ desire for a
confidence boost following the uncertainty of
the pandemic. With the help of all-natural and
endlessly versatile collagen peptides, food and
nutrition brands will be able to offer shoppers
the certainty they crave by keeping labels short,
clean and tailored to their needs. FBA
* References are available on request
FOOD & BEVERAGE ASIA APRIL / MAY 2022