DEDAC: Designing Digital Advocacy Campaigns for Nonprofit Organisations
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center. The document collects: - successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden; - techniques and tools to design digital advocacy campaigns; - sample campaigns created by the participants in DEDAC Training Course.
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center.
The document collects:
- successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden;
- techniques and tools to design digital advocacy campaigns;
- sample campaigns created by the participants in DEDAC Training Course.
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Successful Practices from Lithuania
BLUE YELLOW Lithuanian NGO
Prehistory of the Russian war in Ukraine
In the last few months in the world media, the Russian war
in Ukraine became the epicentre of discussions. Russia
before the beginning of the war was escalating its troops on
the Ukrainian border in Belarus, recalled its diplomats from
Kyiv, and launched the construction of hospitals in Luhansk
and Donetsk. V. Putin was preparing for the war months in
advance and proclaimed the ultimatum for the West to not
involve itself in any actions on behalf of Ukraine.
Why is Lithuania concerned?
Lithuania was affected more by the war in Ukraine than
other countries for several reasons:
1. Ukraine is a neighbour of Lithuania, separated only by
Belarus (see map below). As a result, e.g. In the event of
a nuclear war, Lithuania be in danger
2. Lithuania, like Ukraine, has common neighbours - Belarus
and Russia. For this reason, many see the same threat of
war in Lithuania (Putin's troops could also occupy
Lithuania from Belarus or the Kaliningrad region).
Lithuanians fear that with the fall of Ukraine, Lithuania
could become the next target, therefore Lithuanians are
interested in helping Ukraine.
3. Ukrainians that live in Lithuania are concerned
4. Back in history, Lithuania has also experienced Russian
aggression and Soviet Union occupation, therefore
Lithuanians can relate to what Ukrainians are
experiencing right now.
NGO “BLUE-YELLOW”
This organisation was founded in 2014 during the
occupation of Crimea. It has supported Ukraine’s armed
resistance since 2014. The organisation provides non-lethal
means to Ukrainian soldiers and volunteers, thus helping to
DIGITAL ADVOCACY CAMPAIGNS FOR NONPROFIT ORGANISATIONS 19
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