DEDAC: Designing Digital Advocacy Campaigns for Nonprofit Organisations
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center. The document collects: - successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden; - techniques and tools to design digital advocacy campaigns; - sample campaigns created by the participants in DEDAC Training Course.
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center.
The document collects:
- successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden;
- techniques and tools to design digital advocacy campaigns;
- sample campaigns created by the participants in DEDAC Training Course.
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Goals:
The goal of the program is to train and integrate the youth
to work in the health care sector. We aim to compose and
to implement the training course that prepares the
volunteers for the daily work at the hospitals and health
service institutions that are in need for workers.
Channels
• Facebook, Instagram, Snapchat and TikTok;
• Google Ads.
Metrics
Informing the youth about the program
• Inform at least 10.000 youth by social media in 3
months;
• Organize at least 30 informative meetings in the
period of 3 months in high schools and universities.
Recruiting trainers and composing the training course
• Create 3-5 local committees to organize courses;
• Find 10 professors, teachers, health care workers
and trainers to conduct classes online and in practice
Implementing training courses
• Engage 200 youth/ students in an online course;
• Hold 5 training courses.
Key messages
• Every life counts, save one today.
Target’s journey
DIGITAL ADVOCACY CAMPAIGNS FOR NONPROFIT ORGANISATIONS 45
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