DEDAC: Designing Digital Advocacy Campaigns for Nonprofit Organisations
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center. The document collects: - successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden; - techniques and tools to design digital advocacy campaigns; - sample campaigns created by the participants in DEDAC Training Course.
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center.
The document collects:
- successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden;
- techniques and tools to design digital advocacy campaigns;
- sample campaigns created by the participants in DEDAC Training Course.
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Goals
• Normalizing abortion by educating at least 100.000
women about their rights by means of social media
content.
• At least 5 influencer from each country to be
involved in the campaign.
• Over 500 clicks per day on the website.
Channels
• Facebook, Instagram, Snapchat and TikTok;
• Google Ads.
Metrics
• Shares, clicks and views on social media/website.
Key messages
• Every child should be wanted.
• Every woman should be able to decide for herself.
• Women should say: “My body, my choice.”
• Other stakeholders should say: “Her body, her
choice.”
Actions
• Getting people engaged by means of this campaign
(through the social media content, the website and
the ads) in this cause.
• Creating the platform in all the countries to get
people engaged in this.
• Discussions with #prolife stakeholders about
#prochoice.
DIGITAL ADVOCACY CAMPAIGNS FOR NONPROFIT ORGANISATIONS 42
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