DEDAC: Designing Digital Advocacy Campaigns for Nonprofit Organisations
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center. The document collects: - successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden; - techniques and tools to design digital advocacy campaigns; - sample campaigns created by the participants in DEDAC Training Course.
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center.
The document collects:
- successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden;
- techniques and tools to design digital advocacy campaigns;
- sample campaigns created by the participants in DEDAC Training Course.
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SUCCESSFUL
PRACTICES
This chapter introduces the successful practices of digital
advocacy campaigns identified by the participants in the
training course.
Successful Practices from Italy
#Milionidipassi
#Milionidipassi was a campaign launched by Medici Senza
Frontiere (Doctors Without Borders) that brought to Italian
squares the story of the long journeys of people fleeing from
war zones.
"Through personal experience you really get a sense of what
these journeys mean. The intent of the campaign is to give
a human face to these stories, to put oneself in the shoes of
others. The effect was very strong, people took off their
visor with a different awareness", explained Annalaura
Anselmi, head of fundraising for the Italian section of the
humanitarian organisation active in almost 70 countries.
During #Milionidipassi, the volunteers of DWB collected
over 35,500 signatures in less than six months to support
migrants.
The campaign was born from the work of the photographer
Shannon Jensen who photographed the shoes of Sudanese
refugees on the run. Drawing inspiration from her work, the
campaign was linked to the story of millions of steps taken
by
• people fleeing from war, poverty and violence,
• humanitarian organizations that intervene everywhere
to help them, and
• public opinion of citizens who can intervene with their
support, and making their voices heard with a signature
DIGITAL ADVOCACY CAMPAIGNS FOR NONPROFIT ORGANISATIONS 5
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