DEDAC: Designing Digital Advocacy Campaigns for Nonprofit Organisations
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center. The document collects: - successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden; - techniques and tools to design digital advocacy campaigns; - sample campaigns created by the participants in DEDAC Training Course.
This publication aims at sharing the results of the Erasmus+ project DeDAC - Designing Digital Advocacy Campaigns, co-funded by the Erasmus+ Programme of the European Union under the Grant Agreement no.2020-1-IT03-KA105-018168 and implemented by 7 nonprofit organisations: Akira, AR Vocational and Investment Solutions (ARVIS), Fundacja na rzecz edukacji - SMART, ProQvi, Institute Perspectives, Vsi Inovaciju Biuras and Youth Empowerment Center.
The document collects:
- successful practices of digital advocacy campaigns carried out in Bulgaria, Greece, Italy, Lithuania, Poland, Romania and Sweden;
- techniques and tools to design digital advocacy campaigns;
- sample campaigns created by the participants in DEDAC Training Course.
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where we can find a lot of cultural and natural resources.
One of the most important facts about this area is the
possibility of mining gold. It became popular in the past,
when a partially-foreign company tried to start mining gold
in that area in a way that was very harmful for the
environment.
● Ludovic Orban is the former Prime Minister of Romania.
The campaign was about the fact that the Government,
through the Prime Minister was very close to the deadline
for submission of a letter confirming the reinitiation of the
procedure for inclusion of Roșia Montană in the UNESCO
Heritage, in order for this area of Romania to be protected.
The situation seemed like the Government was going to
miss the deadline for submission.
In order to raise awareness regarding this matter, they were
planning to broadcast on a very large building from the
centre of Bucharest a message directly addressed to the
Prime Minister saying “Ludovic Orban, are you going to
betray us”. In order for this to be possible, they advertised
the campaign and they conducted a fundraising via the
newsletter and social media.
1.2. Supporting for “The protest of the
magistrates” 5
This campaign was conducted when the Government of
Romania passed a law that had some significant impacts on
the justice system from Romania. Being directly affected, a
large number of magistrates (judges and prosecutors) from
Romania have decided to organise a protest whereby they
stopped in some ways a part of their activity (excluding
some important and urgent matters).
Declic Community supported this protest by promoting it
on its social media accounts. Also, they created a lot of
5 https://www.declic.ro/alaturi-de-magistrati/
DIGITAL ADVOCACY CAMPAIGNS FOR NONPROFIT ORGANISATIONS 27
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