Jeweller - June 2022

Filling the Fancy Colour Void | COLOUR DIAMOND FEATURE
Left to right: Le Vian; Leibish; De Beers; Kunming
led to soaring demand in key colours such as pinks and blues, and
with JLo's [Jennifer Lopez’s] new green diamond ring, that has
started trending.
“The confidence in entering the fancy colour category is gained by
choosing the right supplier or having the right information.
“Don't shy away from sharing knowledge! It adds another layer to
the story of every purchase you make.”
Ellendale Diamonds’ Soklich says informing the customer about
the history of a diamond is crucial.
1.58ct | $2844+gst
“Education and marketing strategies are of great importance when
considering entering the fancy-coloured diamond market, being
able to understand the natural beauty, boundless design concept
options for unique pieces to be created and detail this to your
clients is key to successful sales,” he says.
More accessible
At the highest end of the market, there are many reasons to feel
optimistic about the sector following recent auction results.
The world’s largest blue diamond, the De Beers Cullinan Blue, was
recently sold at auction for $US57.47 million ($AU80.96 million)
at Sotheby’s in Hong Kong. The 15.10-carat step-cut gemstone
was expected to go for $US48 million with pre-sale estimates
comfortably surpassed.
Meanwhile at Christie’s Magnificent Jewels auction on 11 May,
The Red Cross Diamond, a 205-carat fancy intense canary yellow
cushion cut diamond was sold at a record-breaking price.
Pre-sale estimates projected that the diamond would garner
$US10 million, a target which was comfortably exceeded as an
anonymous bidder claimed the item for $US14 million
($AU20 million).
It’s a fascinating aspect of the fancy colour industry, however
naturally, it’s explored by only the ultra-wealthy. That exclusivity