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Spearman. He is an important part<br />
of developing a professional delivery<br />
of AATC’s vision when demonstrated<br />
on the runway or on film. He trains<br />
and coaches the models on walking<br />
with poise, standing in power poses<br />
and facilitating them to project an<br />
image of confidence when wearing<br />
our products. His expertise as a<br />
professional personal trainer gives<br />
him a keen eye for proper balance<br />
when presenting bodies as a canvas.<br />
The details in putting it together is<br />
executed by AATC’s artistic Director,<br />
Atieno Ayegba & makeup artists<br />
with various specialties; from tribal<br />
body painting, whimsical facial<br />
transformation, to accessorizing.<br />
Atieno is a multi facetted, multi<br />
layered artist that knows no limits<br />
when expressing Kenyan cultures<br />
and removing the stigma of African<br />
Fashion and making it Global Fashion!<br />
She dances and she also trains. Atieno<br />
Ayegba is an international boss lady<br />
working with the likes of Steve Waruta<br />
(owner of Domino-Banjuka hits) for<br />
the release of their first music single.<br />
AATC is an international company<br />
extending its reach and showcase<br />
from London (Kenyans in The Park<br />
annual event in the UK) to Houston<br />
(East African Chamber of Commerce)<br />
and Atlanta (USA).<br />
What is a company if it doesn’t reflect<br />
the values and beliefs of it members?<br />
Philanthropy is an important part as<br />
well to the delivery of our services.<br />
Organizing or participating in events<br />
that have a purpose and that can<br />
be beneficial to the global and local<br />
communities as well is primordial.<br />
AATC is in preparation for the next<br />
project; a fashion show to bring<br />
awareness and support to Angalia<br />
for Imbako Public Health (NGP<br />
specializing in education for young<br />
girls in rural parts of Kenya).<br />
In addition, we partnered with a<br />
talented professional that understand<br />
the vision behind the mission and<br />
is able to create seamlessly using<br />
our products as the backdrop for<br />
encouraging and promoting Kenyan<br />
culture with excellence. Such<br />
professional is Brayo Judah. A world<br />
renown photographer, performer<br />
& choreographer, working in close<br />
collaboration with celebrities such<br />
as Fally Ipupa and Nameless. He<br />
is the creator of The African Body<br />
Movements System and the prodigy<br />
behind the lens. Incorporating Brayo<br />
Judah’s life work with the AATC creates<br />
an infinite cycle of creativity and<br />
cultural empowerment. Traveling the<br />
world and training several dancers,<br />
Brayo Judah is able to build a bridge<br />
for the Kenyan culture by infusing it<br />
to the African diaspora and beyond.<br />
For example, Natacha Zamor has<br />
been trained in the art of Chakacha<br />
by him, and is exposing the western<br />
world to this aspect of our culture.<br />
She is the CEO of TampaBay Afrofit, a<br />
company that provides avenues for<br />
health & wellness using an afrocentric<br />
approach.<br />
AATC’s vision incorporates all layers of<br />
artistic expressions in order to deliver<br />
a well rounded product representing<br />
fashion in an entertaining way and<br />
promoting Kenyan culture, beauty<br />
and uniqueness throughout the<br />
world!<br />
4THEDITION<br />
| JULY 2019<br />
7
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