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Dental Asia July/August 2022

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

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DENTAL PROFILE<br />

Embarking on the digital<br />

journey and beyond<br />

From its headquarters in the US and France, 3Disc sets its sight to<br />

pioneer the digital dentistry landscape of tomorrow. Founded in<br />

2010, the company now has R&D divisions located in the US, France<br />

and South Korea to better support clinicians in bringing the highest<br />

quality treatment to their patients, as Czarmaine Masigla finds out<br />

more from Marie-Laure Pochon, CEO and president of 3Disc.<br />

The digital revolution in the dental<br />

industry is unyielding. Not only has it<br />

accelerated equipment innovation, but<br />

embracing new technologies has also<br />

helped streamline dental procedures,<br />

thus enhancing how dentistry is<br />

performed today.<br />

Suggesting digital adoption as the<br />

driving force in the dental market, Marie-<br />

Laure Pochon, CEO and president of<br />

3Disc, explained that embracing digital<br />

dentistry allows dentists to offer a wider<br />

range and more predictable treatments<br />

to their patients. She told <strong>Dental</strong> <strong>Asia</strong>:<br />

“The dentists’ practice relies on very<br />

delicate manual processes with high<br />

technology devices and reliability. This<br />

blend is unique in healthcare and at each<br />

point in time, the question is, therefore,<br />

how to maximise the quality and<br />

reliability of the clinical processes and<br />

the time spent.<br />

“Technology should improve both<br />

the quality of care and the efficiency<br />

of the dentists. This fine balance is<br />

a daily challenge and that is why the<br />

relationship between dentists and their<br />

distributor is so important.”<br />

In Pochon’s perspective, the invention<br />

of the intraoral scanner (IOS) is central<br />

in this transition to a digital dental<br />

landscape as it streamlines dental<br />

practitioners’ workflows. Describing<br />

IOS as the starting point of many<br />

treatments, she explained that IOS<br />

is the first step of the digitalisation<br />

of the dental practices, bringing<br />

more accuracy in the fabrication<br />

of prostheses, better comfort for<br />

the patients and allows a shorter<br />

turnaround time of dental treatment.<br />

“It is interesting to notice that when<br />

a dentist starts to use an IOS, they<br />

would never consider going<br />

back and realise that it has<br />

brought more changes and<br />

advantages than they initially<br />

expected,” she added.<br />

“Today, only a minority of<br />

general or family dentists<br />

are equipped and we see<br />

that the new generation of<br />

IOS, which is more userfriendly<br />

and intuitive,<br />

will help speed up the<br />

adoption. This shift is<br />

happening and doctors<br />

no longer have questions<br />

about precision and returnon-investment<br />

but focus on<br />

how to apply it to all areas<br />

of their daily practice.”<br />

24 DENTAL ASIA JULY / AUGUST <strong>2022</strong>

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