14 | ma<strong>csi</strong>_mum | <strong>2022</strong> CSI ENTWICKLUNGSTECHNIK GET IT RIGHT INSTEAD OF MAKING IT GOOD THE STRATEGISTS AT CSI ARE CONVINCED THAT ANYONE WHO BELIEVES THAT THEY CAN TICK OFF SUSTAINABILITY BY BUYING CARBON CERTIFICATES IS REALLY NO UP WITH THE TIMES. SUSTAINABLE "GREENWASHING" COMES WITH ENORMOUS RISKS: FIRSTLY, IT IS ONLY A TEMPORARY SOLUTION WHICH SYSTEMATICALLY COMES AT A COST. SECONDLY, DELAYING TRULY SUSTAINABLE PRODUCTS GIVES NEW MARKET PLAYERS OPPORTUNITIES FOR GROWTH. SOME ARE ALREADY IN THE STARTING BLOCKS. SO IT IS MORE URGENT THAN EVER TO ACT SUSTAINABLY YOUR POSITION IN THE MARKET NOW AND N FUTURE.
<strong>2022</strong> | ma<strong>csi</strong>_mum | 15 <strong>csi</strong> entwicklungstechnik GmbH has been THE RISK OF GREENWASHING. However, for the promising transformation in Two things first need to be clarified: firstly, the supporting automotive manufacturers and In the medium term, no company can afford to the mobility industry to be successful, we need future does not simply happen, it comes about suppliers in developing future-capable prod- completely ignore the issue of sustainability. to develop "green" products from the outset. through decisions. It is therefore important to ucts and concepts and managing the trans- That’s because even today, sustainability re- This means they need to be designed from make conscious decisions, as they open up new formation process for over 25 years. From quirements are playing an additional new and the get-go so that there are no "sustainability possibilities, while closing others down at the collaborating with customers and also our significant role alongside traditional customer hot spots" that need to be compensated for or same time. For example: am I looking to develop company’s own knowledge, Steffen Boll and requirements, such as added value at a reason- ironed out further down the line. The only long- a sustainable product or do I actually just want Dr Stefan Herrmann appreciate the enormous able price. What is the solution? At the moment, term, sensible way is to avoid carbon emissions to sell the old one sustainably? Secondly, we potential sustainable business offers and give many companies are simply trying to outsource by front loading in the product design and de- shouldn’t be focused on the result, but rather on us an insight in this article. the issue of sustainability or transfer it to others. velopment processes. This means identifying designing our method of reaching the end ob- Either by "greenwashing" their products as an the weakest links in the process chain in terms jective as ideally as possible. Where are changes THE NEXT GENERATION OF afterthought or by obliging their suppliers to of sustainability, taking them into consideration or adjustments necessary? How do I configure BUSINESS OR NO BUSINESS - keep the supply chain ‘clean’. However, more and eliminating them as early as possible. Fur- the transition to the new product? How can I THAT IS THE QUESTION. and more companies are starting to appreciate ther comprehensive simulation approaches and stimulate desire and curiosity in the company to The mobility of the future needs to be individu- that this is not a good idea, and that this trans- system models are needed for this within digital consider things differently than before? al, versatile, simple and comfortable, but above feral tactic represents a real risk. That’s because twinning, in addition to traditional domain-spe- all, sustainable. That means being climate- only companies that regard sustainable busi- cific approaches, such as supply and cost man- CSI – PART OF THE NEXT neutral – all the stakeholders agree on this. ness as an opportunity and uncompromisingly agement, product lifecycle management, and so GENERATION OF BUSINESS However, many companies are still unclear as base all processes on this principle, will survive. on. In future, good and effective management in FOR OVER 25 YEARS. to how to create mobility services and prod- And above all will retain most of their future the mobility industry must aim for companies These are all questions that <strong>csi</strong> entwicklung- ucts that are truly environmentally friendly and potential turnover in their own hands. This ap- to base their own value creation processes on a stechnik has been intensively considering for sustainable. This is fundamentally important plies to all sectors, but particularly the mobility cybernetic, self-regulating system. The resulting over a quarter of a century. As a reliable spar- as consumers are now demanding responsible industry. products will then be considered from a "green" ring partner in the automotive industry, which solutions. The pressure to act ecologically, that perspective from the outset and can be realised specialises in design and project management is the "green pressure" exerted on business by CONSIDERING SUSTAINABILITY accordingly. along the digital process chain, this lightweight politicians and also by consumers, is already FROM THE OUTSET. design specialist has delivered practical and very noticeable. It is also set to become great- Today, sustainability requirements in the mobil- AWAKENING THE DESIRE FOR process-ready solutions and concepts from the er, through the next generation of buyers and ity sector are generally taken into consideration SUSTAINABLE CHANGES. get-go. With over 500 employees at ten sites users as well. This "new ecology" is the most too late in the development process – if at all. The most important prerequisite for this is a across Germany, the team of experts works in powerful megatrend of our time. It is creating a For instance, we consider the carbon footprint fundamental rethink. The issue of sustaina- the fields of Class A finishes, body work, light- new awareness in more and more people as to of the raw materials used and evaluate the ori- bility and its importance for the success of a weight construction, interiors, exteriors, elec- how we need to treat our planet for there to be a gin as well as the energy spent in extraction or product needs to be instilled into the minds trics/electronics, simulation, and consulting. It future. This leads to companies currently focus- production. The in-use phase of the product of everyone involved in a project. The attitude also enshrines the issues of sustainability in the ing more strongly on the well-being of people, can also be evaluated in terms of sustainability that "sustainable means expensive" is far too company itself. From employee development, society and nature – through sustainable and today. Supply chain-based and part list-based prevalent – this is both short-sighted and incor- energy production at its sites, resource and responsible business. Stakeholders in all sec- approaches are used alongside an analysis of rect. As "green pressure" will grow, we can only waste management – responsibility for people, tors – including the mobility industry – face the materials, weights, volumes and logistics. This guarantee that the entire potential future profit climate and the environment is firmly anchored decision about whether their own company be- all sounds well and good, but there is an impor- will remain within the company through sus- in the <strong>csi</strong>’s DNA. comes part of this "next generation of business". tant catch: the above assumes a high degree of tainable solutions. So the question is: how can Or not. product maturity. This contradicts the principle we change this approach and thought process? of controlling the influencing variables at a time when they can still be sustainably influenced: in the early phase by so-called front loading. STEFFEN BOLL DR STEFAN HERRMANN MANAGING DIRECTOR HEAD OF BUSINESS CSI ENTWICKLUNGS- DEVELOPMENT & TECHNIK STRATEGIC SALES
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