Swap Meet Magazine August 2022 EMAG

6 • AUGUST 2022 • SWAP MEET MAGAZINE... READ BY 75,000 VENDORS NATIONWIDE
41 Years
THE PUBLISHER
SWAP MEET MAGAZINE
Published by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.SwapMeetMag.com
SALES & MARKETING
Gregory Brown
Harry Makris
Tom Richards
Scott Savitt
Marti Stevens
OFFICE MANAGER
Leah C
1981-2022
FROM
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY SALES
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Marti Stevens
SWAP MEET is published monthly at
$75/year USA, $125/year foreign.
Entire contents copyright ©2022
Forum Publishing. Publisher assumes
no responsibility for contents herein.
First and third class postage paid at
Centerport, NY. Bulk mail paid at
Shirley, NY and additional locations
under private mail indicia.
Winding Down The Summer….Gearing Up For Holidays
WE’RE halfway through the summer season and if you’re like
most retailers you’re dragging through the second half of it. If your
business does not directly benefit from the summer it’s always a
difficult time. Buy there is a bright side to look forward to and these
coming events will make your cash register ring loudly.
THIS month is traditionally the time for college frenzy. Students
and their parents will scurry around to gather all the necessities
for going off to college that their child will need. Often, this mini
shopping spree is left for late in the month, causing bedlam and
chaos for the retailer. Remember the boy scout motto, “Be Prepared.”
WHILE back-to-school will continue through September this
month marks its official start. It’s time to get back into the academic
spirit, pop on the old beanie and market school supplies, apparel,
accessories and all of the items related to our student customers.
Spend some time updating your selling spaces to encourage
shopping. Bright colors, props, etc., can make the difference in
parting your customers with their cash.
AUGUST is also a great time for those who cater to any type of
tourist and travel as folks will try to get their last fling of summer
travel and entertaining in. Be aware of these opportunities that may
be around your store, especially if you are along the way to a tourist
resort area.
WITH the high price of gas and consumers feeling the effects of
our current inflation, it will continue to be a good sales season for
local merchants as more shoppers choose to shop local. Spruce up
your merchandise offerings and try to attract these shoppers into
your business.
THIS month is also the time to get your store organized for
the upcoming busy season that will soon be approaching. Many
retailers spend this last month of the summer to redecorate, change
out fixtures and signs to bring a clean and fresh look to their stores.
If you are slow, it’s the perfect time to organize your inventory and
stockroom so you will be quicker and more efficient when things
get busy.
AUGUST also brings us some of the best trade shows of the year.
Shows like ASD Marketweek, Dallas Apparel, MAGIC, NACDS Total
Store and Stylemax will connect wholesalers with retailers looking
for new goods. We are also proud to be show sponsors of ASD
Marketweek since 1981 and look forward to meeting many of our
readers and advertisers at the event later this month.
HANG on and September will be here before you know it, bringing
with it the excitement of a new season and the start of our holiday
sales. So, instead of dragging through the remaining month of the
summer, we should be anxiously preparing for what is yet to come.
By carefully planning and selecting the right merchandise you
will reap the rewards of the season. Keep an eye out for new and
exciting goods and be the first store in your area to offer it.