CDW Apple Incentive Trip 2023

Incentive Trip 2023

EXECUTIVE SUMMARY
FUSION Performance Group is
delighted to present the following
proposal for your Incentive Trip.
With decades of experience understanding the demographics, goals, culture, successes and challenges of
various verticals and segments from all sorts of industries, we tapped into our vast expertise to provide
you with a WOW! and rich option that will enable you to stand apart. We believe that this program will
provide unique memories and follow-up opportunities for engaging and emotionally connecting with the
CDW sales force.

THANK YOU
You shared
and we
listened.
During discovery, you graciously shared your
perspective and expectations. Your way of thinking
directly aligns with the FUSION promise – to
design, develop and deliver programs that are
exclusive, dynamic, prestigious, safe, high-touch,
WOW!
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5

“
We pride ourselves on the
boutique nature of our company
and we put our heart and soul into
every project, offering flexibility
not found in many firms.
We realize that the 2023 Incentive Program is the perfect opportunity
to tell a story and create lasting memories that will resonate and
provide life-changing stories for your CDW Sales Managers for a
lifetime and enable you to drive better results.
Thank you for the opportunity to show you how FUSION’s remarkable,
high-touch and memorable programs are exactly like nothing else.
Challenging the status quo and thinking differently,

CORE VALUES
It is important to note that FUSION values all our partnerships like we value our
friends and family. No one’s expectations are higher than ours. We do whatever
it takes, every time. Our way of thinking is shaped by our core values.
Inspire to inspire
Be open minded and adventurous
Do more with less
Act with humility
Be passionate and determined
Create fun and a little weirdness
Deliver WOW and be REMARKABLE!
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HIGH-TOUCH EXECUTION
Developing an incentive program that is exceedingly engaging and provides a high level of Return on Experience requires
attention to smallest of details. A successful FUSION incentive travel program must create an emotional connection for attendees.
This is achieved through an outstanding on-site experience. FUSION delivers this experience through high-touch, white-glove
service and attention to detail at every turn. FUSION provides exclusive and extreme levels of service that are unexpected, inspire
and make attendees feel special. Below are a few examples to articulate our “high-touch” way of thinking:
We customize our solutions and services around customer needs
WOW-factor programs and events that attendees cannot/could not buy on
their own
White glove, VIP service for all attendees
A focus on one-of-a-kind activities or events
Dynamic and engaging communication programs
Using the guest/winner’s name as much as possible
Interactive staff members as “human arrows” vs. traditional signage
Highly customized registration sites that can also be used as
communications portals
Creating events and functions around the use of an emotionally charged
reveal or infused with the local culture
Highly personalized engagement: communication and marketing
Staffed call center for program questions and assistance
Highly trained and personable trip directors that understand high-touch
Personalized communications to “significant other” or “guest”
of award winner
Executive meet and greets for all incentive programs
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Hotel Check-in
FUSION staff serving a refreshing custom cocktail will greet guests upon arrival at your
venue. A FUSION staff member will have confirmed all guest rooms so that attendees may
enjoy a few moments getting acquainted and not have to concern themselves with the
check-in process. As they are enjoying a cool beverage, FUSION will be working with the
hotel bellman to ensure that luggage is quickly being delivered to their rooms. When they
enter their beautiful guest room, they will find a welcome packet that includes detailed
information about the week, name badges, and activity information.
Departures
Attendees will receive a departure notice in their guest room the day prior to departure.
This allows time for changes to be made to flights or transfers. This notice will include a
confirmation of their flight time, transfer time and details about collection of their
luggage. The day of departure, FUSION travel staff will manage all logistics surrounding
the staging of ground transportation, confirmation of flight statuses and baggage
supervision.
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BRANDING AND COMMUNICATION
Program Graphics
The design team at FUSION is dedicated to creating program graphics that can be
used throughout the marketing of a program to motivate, inform and impact attendees
in fresh, attention-grabbing ways. We understand that these attendees are of great
importance to your business and that celebrating their success is a key goal of this
event. With this in mind, our team will develop a look and feel that will create a buzz
and excitement for your upcoming event.
Pre-program Communications
Save the Date and Invitations. FUSION will develop custom invitations that will be
emailed to the attendees once they have been selected. These invitations will provide
the attendees with their first glimpse of the fantastic experience that awaits them. In
addition, we will offer recommendations for gift items and branding that continues
to communicate your message while inspiring, exciting and emotionally moving
your participants.
Customized Registration Website
and Concierge Service
The FUSION Program Coordinator (PC) assigned to your event works directly with our
design team to develop a registration website for your event. Our design team works
to develop the graphical elements of the site while the PC will coordinate all the copy
and data expectations with you. Once the site is live and the winners provide their
information, the PC becomes the customer service agent for all attendee and client
Pre-Program Communication –
Program Information Package
Like the invitations, all confirmation documents and packaging are developed
by our design team in coordination with you. Generally, these include a Program
of Events, luggage tags, leave-at-home magnets, airline tickets or itineraries and
a hotel confirmation. Again, we like to spice up these documents by adding the
FUSION touch with unique packaging and presentation when budget allows.
questions as well as the manager of all data and reporting. We have found that
attendees really appreciate the knowledge and expertise of our PC team.
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AIR TICKETING, ON-SITE AIR MANAGEMENT & ATTENDEE TRAVEL
Air Ticketing
FUSION’s group air agents are experts in domestic and international incentive travel. Prior
to launching registration, we will hold a discovery meeting to refresh or learn your travel
policies and preferences for this specific event. Our agents are sticklers about the budget
but are even more focused on ensuring that your attendees have a safe and enjoyable
travel experience. Our agents are fully fluent on the details of your event and are happy
OPTIONAL: On-Site Air Management
Travel of any kind these days can be somewhat challenging. At FUSION we believe in
mitigating all risks and for that reason, we can bring one of our very talented air agents
on site with us. In addition to monitoring flights, communicating all changes and
delays, printing boarding passes (when possible) and chasing lost luggage, this person
also assists as on onsite travel staff wherever needed.
to answer any questions your attendees may have.
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SAFETY AND SECURITY
At FUSION, we take the safety and security of our
programs and our attendees very seriously. We are
certified by MPI in Emergency Preparedness. We are
continually analyzing security, risk and health advisories
prior to the program execution and always communicate
any concerns to our
clients. In addition, through a proven protocol, we work
with our air department and hotel partners to ensure that
they are prepared to handle any situations that may arise.
Our goal is to make our attendees feel that they are safe
no matter the circumstance. We do our best to plan for
any circumstance, whether it has a high or low likelihood
or has a high or low consequence factor.
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Client Side
Before we even propose an event and again before traveling; we check local weather,
State Department travel advisories, social media, local news, local authorities and
venues. We belong to the U.S. government’s STEP system for global travel alerts.
During an event we conduct pre-arrival emergency strategy sessions with venue security
management and local authorities where applicable. Our team is trained in role specific
activities to manage emergencies from terrorism to natural disasters.
Attendee Side
Before traveling attendees are provided with their full agenda, including venue contact
information, weather, document requirements, international cell phone and power
requirements, local COVID protocols and passport assistance if applicable. FUSION also
collects emergency contact information and maintains cell phone and email information
for each attendee to communicate with them onsite if necessary.
During travel, FUSION air agents monitor all flights for delays or other emergencies and
provide assistance if applicable. FUSION headquarters staff also maintain contact with
FUSION travel staff to offer communications assistance to emergency contacts or local
authorities if necessary.
OPTIONAL:
FUSION offers an “I’m safe” app button for attendees during travel.
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SUMMARY
OF
PROGRAM
INCLUSIONS
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PROGRAM INCLUSIONS
4 TBD Days in Q2 2023
TRANSPORTATION
Round-trip Transfers to/from Destination Airport
Round-trip Airfare from Originating Cities
Round-trip Transfers to/from Activities
ACCOMMODATIONS
Luxury Accommodations at your chosen resort
All Applicable Resort Fees, Taxes & Gratuities
AMENITIES
Room Drop Gift Allocation Per Couple
FOOD AND BEVERAGE
Welcome Reception
Daily Breakfast Vouchers (& Boxed for departures)
Daily Lunch (Included in Activity)
Final Night Dinner
ACTIVITIES
Hiking
Mountain Bike Riding
Guided Wildlife Safaris
Snorkeling
Ancient Ruins Tours
Well-being Activities
Cenote Exploration
ADDITIONAL PROGRAM INCLUSIONS
On-Site Travel Staff
Daily Hospitality Suite
Branding & Communications
Registration Website
General Shipping
General Office Supplies & Printing
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Program
Itinerary
FIRST NIGHT
The Adventure Begins
Arrivals
Meet and Greet at the airport transfer to the resort
Check In
Arrive at resort where FUSION Staff will greet each attendee with a cocktail and
Welcome Packet to give them an overview of the event.
Welcome Reception
First impressions last a lifetime and the dinner location is sure to WOW!
Whether under a fading sky or room with a jaw dropping view, your attendees will
be shown a wonderful kickoff to a remarkable trip.
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SECOND DAY
The Adventure Continues
Breakfast
Your guests will start their day off right with a delicious breakfast at a beautiful venue!
Activities
Your guests will have the experience of a lifetime at one of the most exciting activities
in the area! All transportation, guides, meals and staff are included.
Dinner
Your guests will finish their day by being provided with a stipend to have a delicious
dinner at a location of their choice! The perfect ending to their amazing day!
THIRD DAY
The Adventure Continues… AGAIN!
Breakfast
Your guests will start their day off right with a delicious breakfast at a beautiful venue!
Activities
Your guests will have the experience of a lifetime at one of the most exciting activities in
the area! All transportation, guides, meals and staff are included.
Dinner
Your guests will finish their day with a delicious dinner at a luxurious venue, either on-site
at the resort , or at an incredible local venue. The perfect ending to their amazing day!
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FOURTH DAY
UNTIL NEXT TIME
Breakfast
One final chance to come together before heading home, with the most important
meal of the day! For your early departures, they will have the option for boxed
breakfast to go!
Farewell
Your attendees will have a private transport to the airport to make their way home, with
memories of the fantastic experience still lingering in their minds
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Enchantment
Resort
Sedona, Arizona
Q2 2023
45 Top Apple Sellers and their guests
3 Apple Team Members and their guests
2 CDW Team Members and their guest
3 nights | $493k
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Destination
Sedona, the Most Beautiful Place on Earth, is the stage for unlimited experiences. From viewing
the spectacular natural beauty of the red rocks to fascinating archeological, geological, and
historical attractions, Sedona is considered a premier destination by millions. Its worldwide
reputation as a spiritual Mecca and global power spot have drawn some of our world's most
amazing healers, intuitive, and spiritual guides. Sedona is a perfect place for a spiritual and
personal enrichment of the body and soul.
The air temperature in June varies between the mid-60s to mid-90s
Flight time from Chicago O’Hare: 5 Hours (layover required)
1 Hour transit from Flagstaff Pulliam Airport (Flagstaff, AZ)
Accommodations
Surrounded by the towering red rock walls of Boynton Canyon, Enchantment combines the
rugged grandeur of the Southwest landscape with equal parts luxury. Nestled with 70 acres of
natural terrain. Enchantment features 218, one-story guest accommodations with panoramic
views of red rock formations and embodies the natural beauty and special energy of Sedona
and the American Southwest.
Their guest accommodations feature private decks or patios and cozy fireplaces to make you
feel at home. Choose from a selection of casitas, one- to two-bedroom suites, or pool suites.
Surrounded by nature on every side, you and your winners will never be short on activities to do.
Whether it is taking a dip in the pool, golfing at Seven Canyons Golf Club, stargazing in a crystalclear
night sky, or recentering their mind during one of many well-being activities, there truly is
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Four Season
Resort
Jackson Hole,
Wyoming
Q2 2023
45 Top Apple Sellers and their guests
3 Apple Team Members and their guests
2 CDW Team Members and their guest
3 nights | $571k
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Destination
Jackson Hole is a valley encompassed by mountains. Within Jackson Hole, Grand Teton National Park
occupies the northwestern part of the valley encompassing the iconic, jagged peaks, of the Teton Range.
The Snake River threads through the entire valley from its headwater in Yellowstone National Park. This
makes the area home to some of the rarest wildlife, including moose, grizzly and black bear, pronghorn,
bison, and elk.
While still inspired by the heritage of the Old West, residents now pursue careers in a broad range of
industries. Jackson is a thriving cultural arts center with renowned restaurants a playground for
recreational opportunities, and home to sights that are barely imaginable. Welcome, or as the signs
entering the town read, ”Yonder is Jackson Hole the last of the Old West."
The air temperature in June varies between mid 60’s – mid 70’s – perfect weather
to enjoy all the amazing. Outdoor activities that Jackson Hole has to offer.
Flight time from Chicago O’Hare: 3 Hours (nonstop)
30-minute transit from Jackson Hole Airport (Jackson Hole, Wyoming)
Accommodations
Nestled in a verdant mountain valley, this Five-Star alpine Resort is surrounded by
some of America’s most rugged peaks, inspiring array of wildlife in nearby Grand Teton
National Park. It offers a luxury setting with an array of amenities designed with your
winners in mind. As your “home away from home,” the hotel rooms are spacious, and
guests have full access to a full-service concierge, Spa, and several dining options on
the property including The Handle Bar by American celebrity chef, Michael Mina.
The wildlife and scenery in Jackson Hole are second to none! After your winners spend
the day on a private wildlife safari, or fly fishing in the Snake River, they can kick of their
boots, gather around the fire, and take in the beautiful Wyoming night sky to cap off
the perfect day.
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Xcaret Arte
Playa Del
Carmen
Q2 2023
45 Top Apple Sellers and their guests
3 Apple Team Members and their guests
2 CDW Team Members and their guest
3 nights | $505k
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Destination
Playa del Carmen, one of the region’s largest and fastest-growing cities, is a coastal resort town
in Mexico, along the Yucatan Peninsula’s Riviera Maya strip of Caribbean shoreline. In the state of
Quintana Roo, it’s known for its palm-lined beaches and coral reefs. Its easy to navigate Quinta
Avenida pedestrian thoroughfare runs parallel to the beach, with blocks of shops, restaurants,
art galleries, and nightspots ranging from laid-back bars to dance-clubs. Your winners can
zipline through the Mayan jungle, explore the nearby cenotes, embark on a snorkeling adventure,
or simply relax on the beautiful white-sand beaches. Whether your winners are looking for a
lively travel experience, or a relaxing getaway, Playa del Carmen has something for everyone.
The air temperature in June is in the 90s.
Flight time from Chicago O’Hare: 4 Hours
1 Hour transit from Cancun International Airport.
Accommodations
Discover an artisan Mexico, that has captured through generations its history and culture in
looms, paintings, clay pieces and symphonies, creating a unique marvel just in front of the
Caribbean Sea that fuses a natural and artistic Mexico. Hotel Xcaret Arte opened its doors on
July 1, 2021 and its 900 carefully curated suites pay tribute to great Mexican artists, and its unique
concept has transformed the hotel industry. The All-Fun inclusive concept of Hotel Xcaret allows
your winners access to five exclusive artistic workshops (dancing, weaving, pottery, painting, and
literature) and unlimited access to the most iconic and loved parks in Cancun and the Riviera
Maya.
Hotel Xcaret knows that eating is synonymous with traveling, and with nine premium dining
options on site, your memories of this trio will be forever immortalized on your palate. When your
winners are ready to wind down and relax, the mystical Muluk Spa will harness the ancient art of
alchemy to use the comforting properties of the areas natural ingredients to give your winners
their deserved sensorial rest.
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Conrad Hotel
Tulum
Q2 2023
45 Top Apple Sellers and their guests
3 Apple Team Members and their guests
2 CDW Team Members and their guest
3 nights | $532k
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Destination
Tulum, the Magic Town of Mexico, on the Caribbean coastline of Mexico’s Yucatan Peninsula, is
known for its beautiful white sand beaches and well-preserved ruins of an ancient Mayan port
city. Tulum has become wildly popular for its relaxed ambiance, free-spirit tone, picturesque
views, and stunning natural beauty. Your winners can spend the day visiting the many ancient
ruins, exploring the areas breath-taking cenotes, or snorkel at the coral reef in front of the
coastline. Your winners can also take a visit to Tulum Pueblo (Tulum town center) and
experience Tulum like a local, where the art, food and culture will delight you.
The air temperature in June is in the 90s.
Flight time from Chicago O’Hare: 4 Hours
1.5 Hour transit from Cancun International Airport.
Accommodations
Discover a remote and tranquil sanctuary, off the beaten path and directly on the spectacular
shores of the Mexican Caribbean. Uninterrupted from the world’s distractions, seek harmony, find
balance, and experience natural luxury at Conrad Tulum. The Conrad Tulum, opened in January
of 2022, is set directly on the beach with eleven restaurants and bars, several pools and a luxury
spa with sixteen treatment rooms.
Drawing inspiration from the beautiful surrounding nature, and the mysterious and sacred
landmarks that surround the property, numerous wellness concepts are integrated throughout
the resort – creating the perfect environment for your winners to truly be present and enjoy their
relaxing stay. All 349 rooms and suites are nestled next to a private bay on Tulum’s stunning
white sand beaches.
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THANK YOU
We appreciate the opportunity to
tickle your fancy with fun, exciting
and memorable experiences.
At FUSION, we pride ourselves in being flexible and transparent. As we kick off the planning process, you will be
presented with a line item budget that is as detailed as they come in the industry. Nothing is left unplanned.
The options that have been presented to you in this proposal can be modified to meet your needs. You will be
our captain – and we will run the ship, resulting in smooth sailing for you and your guests.