September 2022
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Contract Advertorial: TalkOrigin<br />
INTERIOR TRENDS: DESIGNED FOR LIFE<br />
Ben Brocklesby, Director at Origin, discusses the ever-changing world of interior design, and<br />
explains what the company is doing to keep up with the latest trends for homeowners...<br />
Interior design is continually evolving as<br />
people’s style preferences are influenced by<br />
pop culture and lifestyle trends.<br />
Using a collection of means and measures, we’re<br />
able to keep up-to-date with key changes by<br />
tracking shifts in consumer buying habits and<br />
preferences. This provides us with solid insights<br />
into current trends.<br />
We analyse sales data – gathered via our ordering<br />
and quoting system (OSS) – as well as market<br />
research, web and social data, consumer polls,<br />
and feedback from Partners. This enables us to<br />
stay ahead of the curve of which interior trends<br />
homeowners are looking to create. Having this<br />
insight means we can accurately predict what<br />
products customers will be looking for and focus<br />
on developing solutions which meet their design<br />
needs. This includes the product, configuration,<br />
style, design, and even colour, which enables<br />
our Partners’ offering to be optimised to meet<br />
homeowner demand.<br />
Modern designs with a sleek aesthetic and plenty of<br />
natural light have enduring appeal. However, a recent<br />
development highlighted by Google trends data is<br />
Origin’s OI-30 French internal door<br />
that homeowners want to achieve this without<br />
creating a clinical look. Instead, Brits are looking<br />
to create warmer, more homely environments.<br />
This recent shift can be attributed in part to the impact<br />
of living through COVID-19 which changed the way<br />
people use their properties significantly. Families spent<br />
much more time in their homes during this period,<br />
which has led to homeowners opting to create warm,<br />
cheerful, and functional spaces. This is a significant<br />
shift from the monochromatic minimalist style that<br />
was popular pre-pandemic.<br />
Plus, with working from home becoming much<br />
more common, we’re seeing homeowners<br />
increasingly choosing to split their living spaces<br />
into different zones – creating dedicated spaces<br />
for the various aspects of their lives, including<br />
working, exercising and relaxing. The open plan<br />
layouts which were once incredibly popular are<br />
no longer practical for many homeowners. Google<br />
searches confirm this; with searches for ‘broken<br />
plan living’ increasing by 70% in the past year.<br />
These trends are impacting the way homeowners<br />
view fenestration. They see windows and doors as an<br />
opportunity to make a design statement and much<br />
more than just functional features of a property.<br />
Having access to this data offers huge benefits<br />
to installers looking to capitalise on this shift in<br />
attitudes.<br />
For example, when our Partners visit a customer to<br />
provide a quote, regardless of the scale of the project,<br />
we’re able to provide them with relevant information<br />
and advice on what that particular homeowner might<br />
be looking for in advance so they arrive fully prepared<br />
to advise and answer any queries.<br />
24 T I SEPTEMBER <strong>2022</strong> PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST
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