September 2022

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Contract The View Talk from Certass TA TIME TO VENT With the launch of Certass Trade Association’s campaign to promote better ventilation in UK homes, Chair Jon Vanstone talks about how the campaign came about and the partner organisations who have already shown support to get the message out to more UK consumers. It’s no secret that the issue of ventilation and the rules around trickle vents have led the industry agenda for some time now. In fact, looking back through the archives, my first piece on the issue of trickle vents was published back in August 2020 – in the midst of the pandemic. That was almost two years before the new Approved Document F regulations came into force, but as much as we tried to prepare for the incoming changes as an industry, we were facing a huge boom in the home improvement market, tackling ongoing supply chain issues and dealing with some of the biggest price increases we have ever seen as a sector. Unfortunately, such challenges do not delay regulations and the statutory guidance from the Department of Levelling Up, Housing & Communities came in on 15 June <strong>2022</strong>. Our technical team did a great job of interpreting the regulations so that installers had a guide to advise homeowners on what ventilation is required in their properties, but we still had many reports that consumers weren’t seeing the value in adding appropriate background ventilation when they were upgrading their homes and almost blaming the installer for trying to follow Government guidance. It was clear that there was a knowledge gap that needed to be filled. And it’s easy to see why… we’ve spent years making our homes as airtight and energy efficient as possible, talking to homeowners about getting rid of draughts so they can save energy and have warmer living spaces. Now we have a counter issue where indoor air quality is poor, because many homes do not have sufficient background ventilation or residents don’t take simple steps to get fresh air into homes. Jon Vanstone #FreshAirFelling: filling the gap The #FreshAirFeeling campaign has been designed to fill the consumer education gap on the regulations around ventilation that apply when making home improvements. To help homeowners and residents understand the importance of ventilating their properties all year round, the digital campaign comprises tools with advice on what to do to get that #FreshAirFeeling, from considerations of things to install when undertaking home improvements, to simple actions homeowners can take on a daily basis. The digital pack includes the #FreshAirFeeling video, a consumer guide, social media posts, graphics and GIFs and it was launched via our consumer site certifiedcompetent.co.uk. Certass TA members have free access to the campaign pack so they can use the content on their digital channels to help spread the word. There has been a brilliant response from our contacts in Government who are keen for the industry to spread the word to consumers about the positive impacts of having a well-ventilated home, and now we have leading consumer protection organisations TrustMark, Trusted Trader and Which? onboard, sharing our campaign with audiences across websites and social media channels. The key messages from us at Certass Trade Association and certifiedcompetent.co.uk are for occupants to keep their homes healthy for themselves and their families, by always ventilating their properties and ensuring they have the correct background ventilation in place when they have home improvements carried out. We hope that connecting with other organisations and delivering a consistent message to homeowners will help to educate them on the issue of ventilation and make life a little bit easier for installers when they tackle the issue of trickle vents and ventilation, with homeowners who are choosing replacement windows and doors. Anyone who wants to get involved and help us promote good ventilation in UK homes can access the campaign pack online here: https://www. certass.co.uk/certass-ltd-news/feeling-fresha-ventilation-campaign/ and if you’re a larger organisation looking for a personalised branded version, just give me a call. Contact Certass Trade Association: 01292 292 095 certassta.co.uk @CertassTa 34 T I SEPTEMBER <strong>2022</strong> PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST
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