September 2022

HELPING INSTALLERS WITH PART L
Having delivered a
communications programme
to its network of fabrication
partners, AluK is now
also talking directly to
installers to help ensure
that the messages about
how to respond to the
tougher thermal efficiency
requirements have reached
the people who actually have
to demonstrate compliance
via Building Control or any of the certification
agencies.
Michael Williams, AluK’s Managing Director,
said: “There has obviously been a huge amount
about Part L in the trade press and online, but
a significant minority of installers have clearly
either been too busy to engage with that or
have been caught out by the speed at which the
updated Regs have come into force. Many, in
fact, are still questioning whether they need to
go down the U-value or WER/DSERs compliance
route and whether they now have to fit triple
glazing, and are looking for answers from their
suppliers.
“There is still obviously work to do, so we’ve
given installers full access to our dedicated
Part L website which contains all they need to
know, and have created a useful guide to Part L
specifically for them which shows exactly what
they need to do in order to comply.”
www.alukgb.com/learning/what-is-doc-l
AN ANIMATED ANSWER
Software expert Windowlink is enhancing its
offering with a new animation functionality.
Focus and Vector, the firm’s longestablished
software packages for windows,
doors and conservatories, will now feature
the option to animate a wide range of
products.
As a result, installers will be able to more
clearly demonstrate to customers how
their products work, and communicate the
benefits.
“We’d been approached by a number of different installers who explained that their homeowner
clients often struggle to visualise how more complex products like bifolds and sliding doors
operate,” explained Mark Dudley, Windowlink Managing Director.
“The visualisation aspect of Focus and Vector has always been one of the most powerful tools
the software has to offer, so we decided to enhance it with animations that show how a huge
range of different products open and close. We’re delighted with the positive feedback we’ve
received so far, and hope it helps dozens more installers boost their conversions.”
Focus and Vector help installers make their pitches quicker, easier and more effective.
www.windowlink.com
VALUE AND
SERVICE KEY FOR
FOXTONS FRAMES
Kent-based installer Foxtons Frames has hit
a sales target of more than £1.2m thanks to
sales leads from Leads 2 Trade.
The result for Foxtons Frames, which specialises
in the conservatories, Orangeries, single storey
extensions and replacement Warm roof systems,
as well as replacement windows and doors, has
been a fantastic two-year partnership.
“Leads 2 Trade are by far our biggest lead supplier
and offer the best value and service. The online portal
is helpful, and staff are always willing to advise and
help,” said Nick Hewitson, MD of Foxtons Frames.
“As a business we also need a consistent
number of leads supplied and with L2T we can set
quantities of leads on a weekly basis, so we are
never supplied with enquires that potentially could
go to waste.”
One service that is said to be working especially
well for the company is Leads 2 Trade’s guaranteed
appointment, no pitch no fee, service. The lead
is provided with a fixed appointment against set
criteria and the available dates in an installer’s
diary – so all they have to do is turn up and
close the deal. The lead is sold to just one other
company, giving the installer a 50% chance of
winning the work, and if the installer doesn’t get to
sit and pitch then it doesn’t cost them anything.
Andy Royle, Co-founder, and Managing Director
of Leads 2 Trade (pictured) said: “We have worked
with Nick a long time and are delighted that
Foxtons Frames is seeing huge benefits from our
booked appointment, no pitch no fee, leads. They
are perfect for installers to up their conversion
rates and get a better cost per sale.”
https://leads2trade.co.uk/
PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST
SEPTEMBER 2022 T I 57