ESTETICA Magazine USA (3/2022)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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Cover story<br />
Nature has often inspired works of art, and hairdressing<br />
is no different. But now Schwarzkopf Professional ®<br />
has partnered with T H E U N S E E N Beauty to bring a<br />
game-changing color product to the market.<br />
Hair color has often been inspired by the colors of grains, the brilliance of gemstones, or a variety<br />
of hues presented by fruits and flowers. Inspired by nature but designed with science, this innovative<br />
formula by T H E U N S E E N Beauty and Schwarzkopf Professional® opens the door to an unexplored<br />
world of creative style. Producing iridescent, prismatic and previously unimaginable color effects,<br />
T H E U N S E E N Colour Alchemy is alive to you and your environment. This elemental phenomenon<br />
can only be found in nature and complex molecular anatomies, such as the spectacular shimmering<br />
iridescence of the scarab beetle and peacock feathers. Unlike static pigmented color, each shade scatters<br />
the light in a range of kaleidoscopic hues, which transform in response to temperature. This process<br />
is dynamically illustrated by the rainbow spectrum bursting from the prisms. Even the packaging of<br />
Colour Alchemy is dark and minimalistic, evoking a sense of alchemy.<br />
Lucia Preziosi<br />
ANDRITE<br />
SCARAB
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