Netjets US Autumn 2022

ROME REBORN 

Italy’s capital blends 

the old and new 

A CUT ABOVE 

Hailing the latest 

generation of tailors 

SCIENCE OF REST 

Why recovery is key 

to all-round health 

CUSTOM CARS 

Dany Bahar’s one-ofa-kind 

creations 

ORGANIC GROWTH 

A famed French vineyard 

is taking a different path

TAKING OFF 

IN THIS EDITION OF NETJETS, THE MAGAZINE, our editors have put together an issue 

of the tailored, the elegant, and the beautiful. The amazing story of true automotive 

customization from entrepreneur and NetJets Owner Dany Bahar, who discovered 

the need for his latest venture in an intriguing twist of fate. Then we turn to the next 

generation of tailoring talent, creating detailed designs for clients tired of work-from-home 

ultracasual apparel. And we travel to Rome to experience the boom in exceptional new 

hotels and restaurants in the Eternal City—each catering to unparalleled service, something we 

pride ourselves on here at NetJets. 

As we enjoy the warm welcome of a new season, we hope you are experiencing the very best 

the world has to offer—whether adventures close to home or trips across the globe. 

Only NetJets! 

Adam Johnson 

Chairman and CEO 

C O N T R I B U T O R S 

CHRISTIAN BARKER 

The Australian-born, 

Singapore-based 

fashion scribe takes 

a look at the new 

cutters on the block 

for The Future of 

Tailoring (page 

56). From Sydney 

to New York, he 

discovers changes 

are afoot in the very 

traditional world of 

suitmaking. 

NOCERA & FERRI 

Italian photographer 

duo—Luca Nocera 

and Lara Ferri— 

have worked out 

of London since 

2012, but had 

the ocean as their 

inspiration for Sea 

Bounty (page 44), 

showcasing the 

stunning beauty 

of pearls in artistic 

settings. 

DELIA DEMMA 

In Rome’s Riches 

(page 48), the 

Italian writer visits 

her country’s capital 

to explore the latest 

developments 

in the worlds of 

hospitality and 

gastronomy that 

are complementing 

the city’s abundant 

architectural and 

historical treasures. 

GUY WOODWARD 

The wine expert 

travels to a 

venerable vineyard 

in Bordeaux, 

where a major 

development is 

underway thanks 

to the visionary 

leadership of Saskia 

de Rothschild, 

as Lafite Looks 

Forward (page 70) 

to an organic future. 

CHRIS HALL 

Where once watches 

were a simple case 

of black and white, 

color is now in 

vogue, and one hue 

in particular stands 

out. As our Londonbased 

horology 

specialist explains in 

Feeling Blue (page 

60), manufacturers 

are embracing all 

things azure. 

This symbol throughout the magazine denotes the nearest airport served by NetJets to the 

story’s subject, with approximate distances in miles where applicable. 

4 NetJets

ALPINE EAGLE 

With its pure and sophisticated lines, Alpine Eagle offers a contemporary reinterpretation 

of one of our iconic creations. Its 41 mm case houses an automatic, chronometer-certified 

movement, the Chopard 01.01-C. Forged in Lucent Steel A223, an exclusive ultra-resistant metal 

resulting from four years of research and development, this exceptional timepiece, proudly 

developed and handcrafted by our artisans, showcases the full range of watchmaking skills 

cultivated within our Manufacture.

CONTENTS 

6 NetJets

TIME TO RELAX 

Six Senses, Ibiza, 

page 34. 

64 48 64 26 

IN THE NEWS 

A desert cultural oasis, the 

finest spirits, urban ebikes, 

and more 

pages 10-18 

NETJETS UPDATE 

The latest events, staff in 

profi le, plus tools of the trade: 

inside a pro golfer’s bag 

pages 20-24 

MADE TO MEASURE 

With Ares, Dany Bahar is 

making customization the 

king in the automative world 

pages 26-29 

WIDE OPEN SPACES 

Golfing revolutionaries are 

making their mark in the 

wilds of Nebraska 

pages 30-33 

SLEEP ON IT 

The secret to healthier 

living may be as simple 

as taking a break 

pages 34-43 

PRECIOUS PEARLS 

The ocean’s most beautiful 

bounty sparkles in the 

right settings 

pages 44-47 

ETERNALLY YOURS 

Rome’s glorious past and 

inventive present combine 

for a unique city experience 

pages 48-55 

SUITED UP 

A new generation of tailors 

is redefi ning men’s fashion 

in the post-pandemic world 

pages 56-59 

DINING OUT 

The most intriguing and 

inventive restaurant 

openings around the world 

pages 64-69 

GROWING ORGANICALLY 

An old name but a new 

approach, Château Lafite- 

Rothschild is reborn 

pages 70-73 

LATEST WAVE 

Embracing new media, the 

Kramlich Collection is a 

sight to behold 

pages 74-81 

THE LAST WORD 

Entrepreneur John Muse 

on how he spends his 

valuable spare time 

page 82 

JOHN ATHIMARITIS, FRANCESCA MOSCHENI, ISTOCK, © ARES 

STORY OF THE BLUES 

Once a rarity, marine-hued 

watches are an increasingly 

timely presence 

pages 60-63 

7

NETJETS, THE MAGAZINE 

FALL 2022 

FRONT COVER 

La Fontana dei Quattro 

Fiumi at Piazza Navona, 

Rome 

(See page 48). 

Image by Mauro Sciambi 

EDITOR IN CHIEF 

Thomas Midulla 

EDITOR 

Farhad Heydari 

CREATIVE DIRECTOR 

Anne Plamann 

PHOTO DIRECTOR 

Martin Kreuzer 

ART DIRECTOR 

Anja Eichinger 

MANAGING EDITOR 

John McNamara 

SENIOR EDITOR 

Brian Noone 

STAFF WRITER 

Claudia Whiteus 

CHIEF SUB-EDITOR 

Vicki Reeve 

PRODUCTION DIRECTOR 

Albert Keller 

SEPARATION 

Jennifer Wiesner 

WRITERS, CONTRIBUTORS, 

PHOTOGRAPHERS, AND 

ILLUSTRATORS 

Christian Barker, Delia Demma, 

Chris Hall, Jörn Kaspuhl, Bill 

Knott, Jen Murphy, Nocera & 

Ferri, Larry Olmsted, Julian 

Rentzsch, Josh Sims, Elisa 

Vallata, Guy Woodward 

Published by JI Experience 

GmbH Hanns-Seidel-Platz 5 

81737 Munich, Germany 

GROUP PUBLISHER 

Christian Schwalbach 

Michael Klotz (Associate) 

ADVERTISING SALES 

U.S. 

Jill Stone 

jstone@bluegroupmedia.com 

Eric Davis 

edavis@bluegroupmedia.com 

EUROPE 

Katherine Galligan 

katherine@metropolist.co.uk 

Vishal Raguvanshi 

vishal@metropolist.co.uk 

NetJets, The Magazine is 

the offi cial title for Owners 

of NetJets in the U.S. 

NetJets, The Magazine 

is published quarterly by 

JI Experience GmbH on 

behalf of NetJets Inc. 

NetJets Inc. 

4151 Bridgeway Avenue 

Columbus, Ohio 43219, 

USA 

netjets.com 

+1 614 338 8091 

Copyright © 2022 

by JI Experience GmbH. All rights 

reserved. Reproduction in whole or 

in part without the express written 

permission of the publisher is strictly 

prohibited. The publisher, NetJets 

Inc., and its subsidiaries or affi liated 

companies assume no responsibility 

for errors and omissions and are 

not responsible for unsolicited 

manuscripts, photographs, or artwork. 

Views expressed are not necessarily 

those of the publisher or NetJets Inc. 

Information is correct at time of 

going to press. 

8 NetJets

THE SMART GUIDE 

An update on the world of culture heads our 

collection of the latest, the best, and the brightest. 

TODD HEISLER / THE NEWYORKTIMES / REDUX / LAIF 

A CITY LIKE NO OTHER 

Part of a growing trend, the latest artistic creation of extraordinary scale has opened 

in the American West, after 50 years in the making. // By Brian Noone 

© MICHAEL HEIZER; COURTESY TRIPLE AUGHT FOUNDATION; PHOTO BY JOE ROME 

THE SAME SELFISH, INEVITABLE 

question arises for visitors to 

the pyramids of Egypt, the 

Great Wall of China and every 

other monumental relic of 

the ancient world: In a few 

thousand years, what will 

be left of our contemporary 

civilization? Michael Heizer’s 

extraordinary project in the 

austere desert of Nevada, 

which took the artist 50 

years to complete, is a good 

candidate to be one of the 

survivors. 

When the project began 

back in the early 1970s, 

Heizer was one of the foremost 

artists in a movement that 

10 NetJets

76, RUE DU FAUBOURG SAINT-HONORÉ, PARIS 8 e 

ENQUIRIES +33 (0)1 53 05 53 04 LOUIS-XAVIER.JOSEPH@SOTHEBYS.COM 

SOTHEBYS.COM/HOTELAMBERT #SOTHEBYS 

AGRÉMENT N°2001-002 DU 25 OCTOBRE 2001 COMMISSAIRE-PRISEUR HABILITÉ PIERRE MOTHES. © ART DIGITAL STUDIO


SCENES FROM “CITY” 

Every corner of the astonishing 

work (below and previous page) 

by Michael Heizer (above) 

presents a new perspective. 

is now known as Land Art, 

along with Nancy Holt, Robert 

Smithson, Richard Long and, 

perhaps most famously, Christo 

and Jeanne-Claude. The works 

of all these artists involve the 

earth itself as a part of the 

piece, whether it is excavating 

and reshaping the soil or 

framing the landscape in a 

novel way. 

The pieces are often jawdropping 

in scale—and the 

newly opened work by Heizer 

in the American desert, “City,” 

is no exception, stretching 1.5 

miles by 0.5 miles, an expanse 

that is best appreciated from 

an airplane but is intended to 

be experienced on the ground. 

TODD HEISLER / THE NEWYORKTIMES / REDUX / LAIF 

As such, it unfolds slowly as 

you pace through the imposing 

site, continually surprised by its 

angular concrete constructions 

and mammoth earthforms that 

evoke both ancient ceremonies 

and modern metropolises. 

Both the historic and the 

contemporary resonances are 

intentional here, just as 

they are at other Land Art 

masterpieces: The shadow 

of conceptual art, which also 

developed in the 1960s, looms 

large over the movement 

and the resulting conceptual 

sophistication adds depth 

to the visceral experience 

of the works. Questions of 

mortality, of Sisyphean futility 

and, naturally, of legacy all 

intermix—and you can’t fail 

to appreciate, here in the 

middle of the high desert of 

Basin and Range National 

Monument, why this massive 

creation might outlive most 

of our contemporary feats of 

architecture. 

The American West has long 

been a popular home for these 

creations of otherworldly scale, 

from Robert Smithson’s iconic 

“Spiral Jetty” (1970) near the 

Great Salt Lake in Utah to light 

artist James Turrell’s “Roden 

Crater” in Arizona, which he 

began in the 1970s and is still 

ongoing, though the two-milewide 

crater is only sometimes 

accessible to the public (and, 

in 2019, to Kanye West, who 

filmed an IMAX-format music 

video there). But America is 

not the only setting where a 

sense of our infinitesimality is 

apt, and such works have been 

proliferating in recent years in 

places like Patagonia and the 

Australian Outback. 

Most recently, a new site 

has been announced for a 

series of huge projects: AlUla 

in Saudi Arabia, where the 

new Valley of the Arts will be 

home to five new permanent 

installations in the next two 

years, including a work by 

Heizer and another by Turrell. 

Will it become the world’s 

largest sculpture park, a 

supersized version of the 

soul-stirring Château La Coste 

in Provence? Or will it be 

something closer to a sculpture 

graveyard, as a few of the 

trendy art parks are sadly 

becoming? 

Impossible to say now—but 

one thing is clear: largescale 

outdoor art is here to 

stay, and Heizer’s “City” will 

almost certainly outlast us all. 

tripleaughtfoundation.org 

COMPLEX ONE, CITY; © MICHAEL HEIZER; COURTESY TRIPLE AUGHT FOUNDATION; PHOTO BY MARY CONVERSE 

CEDAR CITY AIRPORT TO GREAT BASIN NATIONAL RESERVE: 142 miles 

12 NetJets

Searching 

for your next 

superyacht 

getaway? 

Visit us today and ask about special benefits 

available to NetJets Owners. 

go.nandj.com/netjets


A GRAND COLLECTION 

Tantalizing elixirs, the latest city 

rides, art in New Mexico, and more. 

1 

2 3 

4 

6 

5 

1 COURVOISIER MIZUNARA Two giants of the spirits industry join forces for a unique cognac, as Grande Champagne eaux-de-vie aged originally in French oak barrels 

is then moved to House of Suntory’s award-winning casks made of Japanese Mizunara wood for a second maturation. courvoisier.com // 2 GORDON & MACPHAIL 1949 

FROM MILTON DISTILLERY An exceptionally rare whisky, this was the last cask laid down in the distillery—now known as Strathisla—in the 1940s. Small copper stills 

with a distinctive shape helped to give the spirit its rich, fruity, and full-bodied character. gordonandmacphail.com // 3 BERRY BROTHERS & RUDD NORDIC CASK 

COLLECTION Featuring five casks from pioneering Nordic distilleries, the second release from the renowned London wine and spirits merchant’s range features single malts 

from Denmark, Sweden, and Finland (including Teerenpeli, pictured), plus a rare Nordic blend. bbr.com // 4 THE MACALLAN HORIZON As enchanting as the latest whisky 

from the Moray-based distillery is, the focal point of this release is its remarkable packaging. A collaboration with Bentley Motors, the visionary design of the casing focuses 

on the horizontal, producing a most distinctive look. themacallan.com 5 GLENFIDDICH TIME RE:IMAGINED Three single malts capture a single moment in time and are 

encased in elaborate designs. The 50-year-old (pictured) stands for Simultaneous Time, the 40-year-old for Cumulative Time, and the 30-year-old for Suspended Time. 

glenfiddich.com 6 FETTERCAIRN 18 YEARS OLD SINGLE MALT The innovative distillery’s first whisky finished in locally sourced Scottish oak casks, having been refined in 

American white oak ones, represents a major development in master whisky maker Gregg Glass’s approach. fettercairnwhisky.com 

CITY STYLE 

2 3 

1 

The inexorable rise of ebikes continues apace with perhaps the greatest strides taking place in the 

production of those improving transit around urban areas. The Brompton Electric P Line (1, brompton. 

com) is a prime example. The lightest bike yet from the London brand, among its many charms, its 

portability, with an innovative dual-locking seat post, means you can steer the folded bike by the 

saddle. Further east, Taiwanese brand Tern (2, ternbicycles.com) has produced the NBD, with its 

long-step-thru frame and low center of gravity making it an ideal getaround. And across the Atlantic, 

Texas’s Denago (3, denago.com) has created the Commute 1, widely regarded as one of the best 

ebikes around for navigating the busy city streets in style and ease. 

ADDED POWER 

Sportscar giant Porsche is increasing its interest in the ebike world, making motors, batteries, and software architecture at 

its Munich factory, and acquiring a stake in Croatian ebike brand Greyp. porsche.com 

ALL IMAGES COURTESY TH COMPANIES 

14 NetJets

CONNOISSEURS CAN SPEND 

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Our franchise network represents some of the finest residences in the 

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operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. 

Equal Housing Opportunity.


A SOUND 

INVESTMENT 

Danish audio specialist Bang 

& Olufsen has long been at 

the forefront of technological 

advances in the high-end 

speaker sector but has also 

always paid attention to 

interior design, ensuring its 

products are as easy on the 

eye as they are pleasing on 

the ear. So it proves with 

the latest natural aluminum 

Beosound Balance, which 

combines a Scandinavian 

aesthetic with hidden 

interfaces which allow a 

control of volume 

that ensures the perfect level 

for every occasion. 

bang-olufsen.com 

PETER VITALE 

SIGHTS TO BEHOLD 

Santa Fe has established itself as a major player in the art world, but how best to enjoy the city’s bountiful 

culture scene when such hubs as New York and L.A. offer so much more in the hospitality sector? A simple 

solution is provided by one of world’s leading hotel brands, Four Seasons Resort Rancho Encantado Santa 

Fe, which has launched an art concierge program. As well as enjoying the intimate surrounds of the 65-casita 

boutique hotel, guests will be offered an array of curated experiences around the 250-plus galleries in the 

Santa Fe area, including meet-and-greet with artists, private shows, and after-hours tours at some of the 

city’s top establishments. Perhaps the highlight is a four-hour Canyon Road Concierge Tour, helmed by local 

expert Mike McKosky. fourseasons.com 

SANTA FE AIRPORT: 20 miles 

© BANG & OLUFSEN 

BEST OF THREE 

“A vehicle that’s all about leisure and 

pleasure,” says Steve Morris, executive 

chairman of Morgan, the British 

manufacturer of the new Super 3. The 

three-wheeler is a throwback to a more 

carefree era, though the engineering 

is of the highest contemporary 

quality, with a Dragon inline engine, 

monocoque body, and a five-speed 

manual gearbox. Pitched to appeal to 

curious motorcyclists and sports car 

lovers wanting something a bit more 

“fun,” the retro look is a sign of things 

to come, with other manufacturers 

such as Liberty Motors, Vanderhall, 

and Polaris in the U.S. also playing 

their part in the rebirth of the threewheeler. 

morgan-motor.com 

NICK DIMBLEBY 

16 NetJets

PRIVATE 

ISLAND LIVING 

at it’s finest. 

VIRGIN GORDA 

BRITISH VIRGIN ISLANDS 

OILNUTBAY.COM


A BEAUTIFUL 

FRIENDSHIP 

A collaboration between the venerable 

London luggage maker and the renowned 

Paris-based fashion house, the Globe- 

Trotter x Casablanca collection of 

suitcases is truly the meeting of two worlds. 

The range—which includes large check-in 

and carry-on trolley cases alongside 

smaller bags such as the miniature, London 

square, vanity, and attaché sizes— 

embodies the Globe-Trotter aesthetic, which 

remains true to the principles laid out at 

its founding in 1897, yet takes inspiration 

from the very latest fall/winter designs from 

Casablanca, “Le Monde Diplomatique,” 

a homage to the world of jet-set travel. 

globe-trotter.com 

KEEPING A WARM FRONT 

SPINNING TOP 

Long-time leader in the field of home 

entertainment, Audio-Technica has 

upped the ante for lovers of vinyl with 

its latest release, the AT-LPW50BTRW. 

The newest edition of the brand’s 

belt-drive wooded turntables gives 

the listener all the benefits of their 

old-fashioned records connected, via 

Bluetooth, to the very latest speakers 

or headphones. The rosewood-finish 

veneer adds more than a dash of class 

to a beautifully manufactured piece 

of equipment. audio-technica.com 

As well as producing some of the world’s finest golf clubs, Scottsdale, Arizona-based PXG 

creates distinctive and bold golfing fashions. Its fall/winter collection, inspired in part by 

its desert headquarters, comes in three sections—The Essentials, The Edit, and Coming in 

Hot—each imbued with a sense of tradition and American style, and all equally wearable 

on the course and off it. pxg.com 

LIGHT FANTASTIC 

Two British icons have come together for a 

limited edition bike that features both a sense of 

nostalgia and the latest engineering and materials. 

Folding-bike specialist Hummingbird has garnered 

a reputation for its lightweight creations and its 

latest frame made of flax-plant fibers weighs 

in at just 15 pounds. It is also a homage to the 

motorsports manufacturer British Racing Motors 

(BRM), with the bike painted in the brand’s colors, 

to mark the 60th anniversary of its Formula One 

World Championship win. hummingbirdbike.com 

ALL IMAGES COURTESY THE COMPANIES 

18 NetJets

Elevate your bucket list

NOTES FROM NETJETS 

Latest happenings, onboard updates, 

companywide news, and profiles. 

KEEPING ON TRACK 

FREDERICK DUCHESNE (3) 

DRIVING EXCITEMENT 

The view over Tabac corner in Monaco, above, was just 

one of the highlights of NetJets’ F1 events this summer. 

This year, NetJets supported the Formula 

One (F1) races in Miami and Monaco. 

The Miami Grand Prix, the first F1 race in 

Miami, was held on May 8. A total of 500 

guests attended our Owner event. The night 

before the race, Grammy-winning duo The 

Chainsmokers performed at the event, and 

former F1 driver and current commentator 

for Sky Sports David Coulthard and English 

professional golfer Ian Poulter were in 

attendance for a Q&A session. 

The final week of May saw the most 

highly anticipated event in the F1 calendar 

return to the Circuit de Monaco. After two 

years with no spectators because of the 

pandemic, the Monaco Grand Prix saw 

excited guests crowding into the bustling 

principality. As usual, we provided our 

Owners with the best seats in the house— 

the NetJets roof terrace overlooking the 

12th corner, Tabac. In total, we welcomed 

238 guests across the weekend and flew 

51 legs equivalent to 96.7 flight hours—or 

four straight days in the air. 

20 NetJets

NETJETS BY THE NUMBERS 

GLOBAL 

STATISTICS 

JULIAN RENTZSCH 

ACCESS TO 

5,000+ AIRPORTS IN 

200+ COUNTRIES AND TERRITORIES 

(That’s more than the top four airlines combined) 

INSIDE TRACK 

ERIC McCARTY 

Vice President, Safety 

WHEN DID YOU START AT NETJETS? 

I was hired in 2004 as a First Offi cer to fl y the Hawker 

800XP. Prior to my current role, I served as an assistant 

chief pilot, director of Technical & Compliance Programs, 

and vice president of Flight Operations. Before that, 

I spent six years fl ying at regional airlines. 

WHAT DOES YOUR NORMAL DAY CONSIST OF? 

I start every day with an update on our business 

goals and performance metrics from the previous day. 

Following this, our team focuses on safety promotion as 

well as our regular monitoring and review of any safety 

events, which could include weather-related events, 

injuries, or industry incidents and accidents. 

WHAT IS THE BIGGEST CHALLENGE YOU FACE IN 

YOUR ROLE? 

Like all companies, we face challenges. However, we 

view these as opportunities to learn and grow. This 

positive mindset allows us to be creative and innovative 

in our relentless quest to lead our industry in safety 

practices and compliance standards. Safety guides 

everything we do, and our team is challenged to elevate 

these standards. In doing so, we have accomplished the 

following milestones: 

- Achieved the highest level of Federal Aviation 

Administration (FAA) Safety Management System 

(active conformance) over 10 years ago 

- Implemented a fi rst-in-class Flight Operations Quality 

Assurance (FOQA) program that continuously monitors 

fl ight activity 

- Built a robust voluntary safety reporting program that 

allows us to identify safety hazards from confi dential 

reports from front-line employees 

- Became the fi rst and only Part 135 operator to 

launch an FAA Advanced Qualifi cation Program, 

the highest level of training recognized and used by 

Part 121 airlines. 

260M+ SM FLOWN ANNUALLY 

Enough to circle the Earth 10,400+ times or 

take 540+ trips to the Moon and back 

800+ AIRCRAFT WORLDWIDE 1 

Greater than our three largest competitors’ 

fleets combined 

175+ NEW AIRCRAFT PURCHASES 

Nearly 80 jets will be delivered in 2022 alone 

as part of a multibillion-dollar, multiyear fleet 

investment 

LESS THAN 5 YEARS 

Age of almost half of our aircraft, 

which is significantly younger than 

that of our competitors’ 

APPROXIMATELY $83M 

Annual investment in personalized, 

industry-leading Crewmember training 

630+ NEW HIRES 

2021 recruiting efforts, including 

300+ new pilots 

1 

Total number of aircraft includes aircraft under management by NetJets and 

Executive Jet Management. 

NetJets 

21


THE MASTERS 

Our Team welcomed Owners to Augusta on Thursday, April 7, and we 

provided exclusive hospitality at Club Magnolia throughout the weekend. 

19TH HOLE 

The entertainment continued once 

the golf had finished at Augusta. 

During our NetJets Friday Night event, NetJets Owners and their guests attended 

a live interview hosted by Jim Nantz and featuring a panel of professional golfers 

and NetJets Brand Ambassadors, including Tommy Fleetwood, Shane Lowry, 

Lee Westwood, Tyrrell Hatton, and Harris English. Afterward, we hosted a private 

performance by singer-songwriter Thomas Rhett. This is always one of our most 

popular events and one that we look forward to every year. 

© NETJETS (3) 

22 NetJets


CREWMEMBERS IN PROFILE 

MIKE WITHORN 

Flight Attendant 

MY FIRST EXPOSURE TO FLYING WAS … 

when I was 14 or 15 years old. I went to visit 

my brother who was in the Air Force in New 

Mexico. When I graduated high school, I moved 

to Naples, Florida, and became a ticket agent for 

Bar Harbor Airlines. I fell in love with fl ying and 

was hired as a fl ight attendant for Northwest 

Airlines in 1989. 

THE BEST PART OF FLYING IS … seeing the 

world and getting paid to do it. In my 30-plus 

years in this work, it is still my favorite part and 

the opportunity I most appreciate. 

BEFORE JOINING THE NETJETS TEAM, I 

WAS … fl ying for Northwest Airlines as an 

international fl ight attendant and purser, 

managing all in-fl ight details. I worked there 

for 18 years and frequently took trips to China, 

Japan, Europe, and India. 

THE ONE DAY AT NETJETS I WON’T FORGET 

WAS … the Monday I received the phone call 

offering me a position as a NetJets international 

fl ight attendant. It was two weeks after I’d 

applied, and I thought my interview went 

horribly. So, I was thrilled—and relieved—that I 

got the offer. Within two weeks of that call, I was 

welcomed to new hire orientation. 

ONE THING OWNERS PROBABLY WOULDN’T 

GUESS ABOUT ME IS … I am a commercial, 

multi-engine, instrument-rated pilot and am 

planning to transition to a NetJets pilot without 

severing employment. 

ON MY DAYS OFF … you’ll fi nd me at the 

airport. I instruct in a Cessna 172 at both 

Naples and Immokalee airports and manage a 

Piper PA-32 Cherokee Six for a private owner. 

I am a First Offi cer on a Cessna Citation 550 for 

medevac fl ights, and my wife and I volunteer 

our time to fl y for Pilots N Paws, taking rescue 

animals to new homes. In addition, I am 

working on gaining enough hours to become a 

NetJets pilot. 

WITHIN THE NEXT TEN YEARS, I WOULD 

LIKE TO … be in the pilot seat of a NetJets 

aircraft—and I should reach that goal within 

the next six months to a year. I have loved 

my career as a fl ight attendant and, now, 

my ultimate goal is to co-pilot for NetJets 

with my son, who is currently working on his 

pilot licenses. 

MY BEST ADVICE FOR STAYING SANE 

ACROSS TIME ZONES IS … listen to your 

body. It tells you when to sleep. Get out and 

explore the places you’re visiting. The world 

is different everywhere, so try to get together 

with colleagues and learn about other cultures— 

it really brings us all together. 

NetJets 

23


What’s in the Bag? 

It’s an oft-asked question posed to professionals by everyone from golfing 

journalists to equipment junkies. And thanks to the popularity of social media, 

the hashtag #WITB has become a siren call for diehard enthusiasts to track 

what their favorite pro is debuting, utilizing, modifying, or replacing. 

It is in that spirit that we are lifting the veil to reveal the tools of the trade for 

some of our favorite NetJets Brand Ambassadors, starting with this debut 

feature that showcases the eclectic weapons used by none other than Jason Day. 

WOODS 

DRIVER: 

Ping G410 LST Diamond 

(10.5 degrees) 

Custom Tpt 15 Lo shaft 

3 WOOD: Taylormade SIM Max 

80g Kuro Kage X flex 

shaft 

IRONS 

3 & 4 IRON: Taylormade P770 

KBS C-Taper shaft 

5-PW: 

Taylormade P7MC 

KBS C-Taper shaft 

WEDGES 

52-DEGREE, 

56-DEGREE: Titleist Vokey SM9 

S400 shaft 

60-degree: 

PUTTER 

Titleist Vokey 22 Proto 

S400 shaft 

Scotty Cameron F-5.5 

© NETJETS 

24 NetJets

OWNER’S PROFILE 

26 NetJets

From Red Bull to Ferrari to Lotus, Dany Bahar has been a force for 

change in the automotive world, and yet his coachbuilding company, 

Ares, may be his most ambitious undertaking. // By Josh Sims 

ONE 

OF A KIND 

YOU CAN IMAGINE the look on his face. A Saudi prince is the proud 

owner of a $2.5 million Bugatti. He’s enjoying lunch in Monaco. 

And then guess what pulls up outside the restaurant? A virtually 

identical $2.5 milllion Bugatti. Fortunately, Dany Bahar was there 

to provide a solution. 

“He looks at me and just tosses the car keys across the table 

and tells me to do whatever I need to do to make his car unique,” 

recalls Bahar. In doing so, he became Bahar’s first customer. And 

a rather good one, as he has since put a “double-digit number” of 

cars a year through the entrepreneur’s services. 

“If he hadn’t seen that other Bugatti maybe it would never have 

occurred to him just how much he actually wanted something 

unique—that what is, in most cases, the pure, theoretical idea that 

someone else just might be able to buy the same vehicle as him [is 

enough of an incentive to pursue that individuality],” Bahar adds. 

What Bahar does, through his Modena, Italy-based company 

Ares, which he co-founded with business consultant Waleed Al 

Ghafari just eight years ago, is take a vehicle and remodel it as 

a true one-off. Clients come with their seemingly run-of-the-mill 

Ferrari, Bentley, or Rolls-Royce—automobiles that, in the more 

everyday world, would already be considered extremely special— 

and often with specific ideas as to how to make it utterly special. 

That might amount to a reworked interior scheme or it might 

involve something much more fundamental: turning a sedan into a 

coupe, for example, converting a fixed roof into a convertible one, 

or changing the entire profile of the vehicle. 

“Actually I’m not really a car guy myself, not a petrolhead,” 

says Bahar, who nonetheless spent a couple years at Ferrari as its 

senior vice president for commercial and brand before leaving— 

something hardly anyone at Ferrari ever does—to become CEO of 

Lotus. Perhaps he is, at heart, more of a brand-builder: He made 

his name in the business world with considerably smaller wheels, 

helping to make inline skating the global phenomenon, if a fleeting 

one, that it became, before moving on to Red Bull, where, as 

its chief operating officer for four years, he was instrumental in 

launching its Formula One racing team. 

“What I learned [from both experiences] was how important 

emotional content is to any product, how powerful that can be,” 

enthuses Bahar, who’s more an ice-hockey player than an inline 

skater, and who, one imagines, has enough get-up-and-go in his 

veins to bypass energy drinks. But perhaps both brands attuned 

him to the needs of younger people—and what the “Me Generation” 

wants, more and more, is something that’s all about them. 

Indeed, the falling age profile of the very wealthy isn’t something 

all manufacturers of luxury products have yet grasped, he contends. 

It was Bahar who battled with Ferrari’s dominant engineering 

culture to get the company to launch vehicles that worked with 

the lifestyle needs of the young and wealthy, not just to provide 

excellence in mechanics. 

“Ferrari was becoming an old man’s car, an attribute that 

[younger consumers] wouldn’t want to be associated with. I 

think I was able to change that a lot while I was there, and 

start to do some really cool things,” says Bahar, a Turkish-born 

Swiss, now based in Dubai. “But I also met so much resistance 

to that idea. I remember having this 1.5-hour-long meeting with 

the CEO, who’s a dear friend, and at the end he said ‘Dany, 

I didn’t understand anything you said, but it sounded good.’” 

He continues: “To give a stupid example, it was as simple as 

putting in cup-holders. Ferrari saw no engineering reason to 

have them. But even a Ferrari needs a cupholder. The Ferrari 

California was the first ever Ferrari for which the initial briefing 

came from the commercial department, which had an eye to 

fulfilling the needs of the customer [not finding a customer to 

meet whatever the company built].” 

And there are more and more of these customers, a new 

demographic for whom lifestyle concerns are paramount, and, 

increasingly, customization is king. That, Bahar concedes, is not 

an original idea per se. “Modding” is now well-established within 

the watch world, and luxury car makers, Ferrari included, have 

long run programs that allow buyers to select, say, a particular 

paintwork finish or seating leather. Many high-end car makers 

also have decades-long relationships with famed coachbuilders 

like Pininfarina or Zagato, each bringing their vision to exceptional 

versions of production vehicles. 

What’s new, arguably, is elevating it to the Ares level: The 

customer ends up with their Bugatti looking like no other, complete 

with all road-worthiness certifications and registrations. And 

that’s possible because Ares will do what the bigger names of 

the luxury automotive world could do—on paper—but can’t or 

won’t do in actuality because the necessary disruption to their 

production processes is just too costly and too complex. These 

massive companies will, Bahar reckons, only ever be able to offer 

CHANGING MINDS 

Dany Bahar’s Ares is setting new 

standards for customized vehicles. 

NetJets 

27

OWNER’S PROFILE 

customization lite. In other words, Ares is filling a “market 

niche”—no, Bahar pauses to correct himself, make that 

“ultra, ultra niche.” 

“In principle, no manufacturer really likes another 

company messing with its cars,” Bahar laughs, though 

the likes of Bentley and Volvo have already approached 

Ares to take on some special projects they’re too big to 

fulfil. Besides, he suggests, like it or not, for some of 

their customers, this is the future. 

“Even back at Ferrari and Lotus I felt that, while the 

product is important, it’s individualization that’s even 

more important, and that it’s only a matter of time 

before the possibilities of individualization will come 

to every kind of luxury item on sale today,” reckons 

Bahar. “You can see that the customization business has 

made huge progress over just the last few years, that 

the personalization you got a century ago from having 

a bespoke suit made just for you will be seen in many 

other products, too. It’s all about having a product your 

neighbor doesn’t have.” 

Critics might worry that this is a reductive view of 

what’s driving customers—one-upmanship, swagger, 

boastfulness—but Bahar suggests it’s precisely the 

reassurance that you have what nobody else has that is 

the motivating force for, maybe, half of his clients. And 

it’s all the more pertinent given that, as he suggests, 

the likes of a Ferrari doesn’t have the cachet it once did. 

After all, these days it’s within the pocket of a top lawyer 

or doctor. 

“You may, if you’re fortunate enough to have the 

money to do so, select your paint color, or whatever, 

at the likes of Rolls-Royce, but there’s nothing to stop 

someone else selecting the same paint color. And, fair 

enough, that’s going to annoy you if you’ve spent a 

million on a car and 5,000 people turn out to have the 

same,” says Bahar. “The fact is that the more people 

there are who can buy a $2.5 million Bugatti, the more 

it’s a precondition that it has to be unique.” 

Remarkably, he has found that the wealthier an 

Ares’ client is, the less interest he—and it’s usually a 

he—has in the mechanics of his vehicle, even though, 

thanks to massive consolidation within the car industry, 

many parts are common to vehicles up and down the 

price spectrum. That’s not just because some of Bahar’s 

clients already have hundreds of cars in a very big garage 

somewhere. It’s because what provides them with the 

additional value is the look and the feel of their car. “It’s 

very particular. You might even call these people nerds,” 

Bahar laughs. 

That can lead to some very particular results, too. 

If you’re selling a client on the carte blanche they will 

have to produce a car just as they want it, there’s no 

scope to quibble with their taste. You have to respect that 

taste is—thankfully—not universal, not cross-cultural. 

Bahar also recalls the frustrations his design department 

experienced with a new project that could barely get 

started for the client making one minute change after 

another—and that was just to the steering wheel. Why 

all the fuss about such an insignificant part of the car, 

they wondered? 

“I called the client and he said, ‘Look Dany, it might 

not have occurred to you but when you’re driving a 

car all you’re doing really is holding this one piece in 

your hands. That makes the steering wheel the most 

important part of the car, the part that has to be the 

most beautiful. I can’t see the car from the outside when 

I’m sitting in it. So I’ll spend all the time I need until the 

steering wheel is perfect,’” Bahar recalls. “And I thought, 

‘Yeah, he’s right.’ It’s all a question of what’s important to 

you. Each detail typically has a story behind it. It’s that 

emotional element again. I think understanding that is 

why people come to us, because really we have no track 

record to speak of yet. I think that’s why people come 

back to us over and over again, too.” 

Yet providing a service that can pay that level of 

attention to detail doesn’t necessarily make for a longterm 

growth business, especially given the realities of 

contemporary geopolitics, even if the very, very topend 

may be largely insulated from most events. Bahar 

stresses that Ares’ customization service is, almost by 

definition, limited in its growth: “You could produce 

a thousand [specialist] cars per year and you’d be a 

tiny, tiny company [in the automotive world]—and 

we’re producing 50,” he says. But he also believes the 

company has some way to go to reach what he calls “the 

exclusivity limit.” He puts this at between 300 and 500 

cars per annum, just few enough that what Ares does 

will remain super-exclusive. 

All the same, much as Pininfarina, after decades 

focusing on design for third parties, has recently returned 

to manufacturing its own cars, so Ares has now pressed 

ahead with the launch of its own range of vehicles, 

including its impressive S1 Project supercar. The first 

production run of 77 was successfully pre-sold and will 

be delivered this year. It has its own SUV in the pipeline 

for 2023, and it’s also, somewhat incongruously, 

planning an electric compact city car, bicycle, and 

scooter. Manufacturing is, Bahar agrees, a very different 

proposition from customization, but he’d rather Ares 

stood on multiple pillars than become dependent on 

one. Ares, he says, is moving away from being a service 

provider and towards being a brand in its own right. 

Certainly, he’s already thinking like a manufacturer. Has 

any buyer of the S1 tried to put their new car through 

Ares’ bespoke process? 

“No,” says Bahar, “and, answering like all the big 

manufacturers would, I hope it never comes to that.” 

And at least this time it’s on his terms. Bahar might 

well have been put off car manufacturing for life, 

following his experience at Lotus. Brought in to rescue an 

ailing brand, he went at it full throttle, upping its glamour 

quotient by signing up Kate Moss, launching five new 

models in one year (something the car industry just 

doesn’t do) and then being fired by new owners in a hail 

of accusations of financial impropriety, legal battles and, 

finally, a settlement out of court. 

“It’s all a question of what’s important 

to you. Each detail has a story behind it.” 

28 NetJets

MAKING A DIFFERENCE 

Inside and out, Ares 

transforms already 

superlative cars such 

as a Bentley. 

ALL IMAGES COURTESY ARES DESIGN 

“Each and every experience gives you an opportunity 

to learn, and from Lotus I learned a lot about loyalty, 

teamwork, the corporate world, and how you should get 

absolutely everything in writing,” Bahar laughs. “But, you 

know, it’s fine. I’m a pragmatic person and accept that 

every life has its ups and downs. I won’t make the same 

mistakes again. That said, whoever knows me, whoever 

works with me, knows that I like to achieve goals in less 

time than might be expected. There’s no rush really. It’s 

just what drives me. I mean, why take things slower if 

you can do them faster?” 

That’s an apt question for the world of Ares, with 

its 0-60 in three seconds culture and its exasperated 

princes. At Ferrari, Bahar recalls, it was standard—as it 

remains for most automotive manufacturing—for a new 

car to move from drawing board to production in around 

four or five years. “But we’re not at Ferrari here, we’re not 

at Aston Martin,” he exclaims. “Here, there’s no reason 

why we can’t do that in a year, a year-and-a-half. And 

we’ve shown now that this is possible if you have good 

processes and project management.” 

In the long run, might Ares’ more important 

contribution be to bring an overhaul of approaches to 

luxury car production rather than for car customization? 

After all, Bahar claims that Ares is already the world’s 

largest coachbuilding company, both by turnover 

and number of projects. Within the next five years he 

expects it to be manufacturing around 400 of its own 

cars every year. It’s an ambitious goal, but Bahar has 

experience with doubters. When bankers and private 

equity managers told him that it would be impossible 

to achieve his proposed business plan within Ares’ first 

five years, he decided to do it, and go beyond it, in four 

years. And he did. 

“It’s just the satisfaction of saying, ‘There, in your 

face!’” he says with a knowing smile. aresdesign.com 

NetJets 

29

TEEING OFF 

GOLF 

ON THE 

BEN VIGIL 

30 NetJets

GREAT 

PLAINS 

The new must-play course from hotshot 

American golf design firm King-Collins 

is a true stunner spread across a vast 

parcel of former farmland in Nebraska. 

// By Larry Olmsted 

IT HAS ONLY BEEN a little over three years since Golf Magazine 

named little-known architect Rob Collins “The Next Big Thing” in 

golf course design, but it is looking like its crystal ball was spot on. 

The young star in the making partnered with construction manager 

Tad King to create King-Collins Golf Course Design & Construction, 

a boutique fi rm that handles every step from site evaluation to 

design to building the course. Most uniquely, they became the fi rst 

notable designers ever to hit it out of the ballpark and make their 

reputation with a nine-hole course, Tennessee’s Sweetens Cove. 

Despite its small size, the course has gained cult-like status, drawn 

favorable comparisons to the Alister MacKenzie-Bobby Jones 

masterpiece Augusta National, and landed on Golfweek’s Top 100 

list as the 21st Best Public Course in the U.S.—the only nine-holer 

on that vaunted ranking. 

Since Sweetens Cove, King and Collins have been swamped 

with requests for their work and have projects under way in Texas, 

New York, Mississippi, and more in Tennessee, but the next big 

thing—in a very literal sense—is in one of golf’s less heralded 

destinations, Nebraska. Here, in the extreme northeast corner of the 

state—the closest “big city” is not even in Nebraska, it’s Sioux City, 

Iowa, about 15 miles away—is a big chunk of agricultural land that 

has been farmed by the Andersen family for four generations. The 

Andersens are of Danish descent and proud of it, and own a local 

nine-hole routing called Old Dane, but wanted to do a lot more in 

NetJets 

31

ROB COLLINS 

TEEING OFF 

The greens are among the largest most 

golfers will have ever seen, totaling nearly 

six and a half acres unto themselves. 

32 NetJets

BEN VIGIL 

CONTRASTING COUNTRY 

From left: The seventh 

and eighth holes of 

Landmand, amid the 

sparse Nebraska 

landscape. 

terms of golf, so they hired King-Collins and gave 

it the run of 580 acres that have laid fallow for 

two decades. The result is the Landmand (Danish 

for farmer) course, a 7,200-yard, par-73 stunner, 

which opened for play on September 3—one of 

the highest-profile openings in the world this year. 

If Sweetens Cove shocked with its small 

stature, the opposite is the case at Landmand, 

where everything is much larger than life. The 

course site is about four times the average for 

18 holes, with a whopping 84 acres of turf 

between tees and the gigantic green complexes. 

That would suggest ample landing areas, and, 

to a degree, that is true, but players will have 

to navigate a maelstrom of bunkers, totaling 

almost four sand-strewn acres in all. The greens 

are among the largest most golfers will have ever 

seen, amounting to nearly six and a half acres 

unto themselves. The largest is the signature 

17th, a tribute to MacKenzie’s infamous, 

legendary, and now vanished Sitwell Park green, 

an enormous and extravagantly contoured green 

he built at an otherwise pedestrian course in 

England, with a drop so steep it is often described 

as a waterfall. The long extinct green has become 

a mantra of sorts in the currently hot retro-golf 

architecture circles, led by the likes of Tom Doak, 

Gil Hanse, and Kyle Franz, among others. Collins’ 

Sitwell take here in Nebraska farm country covers 

more than 30,000 square feet for just one pin. In 

comparison, the famed enormous double green 

at St. Andrews Old Course, for the fifth and 13th 

holes, is over 37,000 square feet. There are four 

greens at Landmand in excess of 25,000 square 

feet—more than four times the size of the average 

putting surface on the major professional tours 

(around 6,000). Collins is clearly influenced by 

the early architecture of the British Isles, with 

fairways meant to play firm and fast in the hot, 

dry Nebraska summers and additional homages 

to the classic punchbowl and redan greens. 

So Landmand requires length off the tee 

and gives room to play, but both fairway and 

greenside bunker shots will be a vital part of any 

visitor’s round, and two-putts may be rare, while 

four- and five-putts won’t surprise. What will 

surprise is the beauty and magnificence of the 

land itself, which was cleared of trees decades 

ago for farming, yet is hardly the flat cornfields 

Nebraska is famous for, but rather a series of 

valleys bisected by prominent ridges, offering 

constantly impressive 360-degree panoramic 

views but also creating a natural optical illusion 

that makes it hard to judge distance. Collins was 

dead-set on a walkable course, and designed it 

initially by walking, channeling the old-school 

Old Tom Morris method employed at Scotland’s 

legendary Prestwick 170 years ago when Morris 

would wander about the dunes selecting the 

best green sites, then find a way to connect 

and play to them. As a wonderful result of this 

methodology and the very generous parcel, with 

no constraints for homesites or such, there are 

par threes, fours, and fives of every conceivable 

length, and the holes play in every possible 

direction. In addition, there are some dramatic 

elevation changes, as Collins let the natural flow 

of the landscape and its towering ridges dictate 

the routing, which, for example, led to a drivable 

par-four (seven) in a short valley between ridges 

followed by a climb to a short par-three up on 

top of the next hill. 

As Collins has written, “Prior to the Sweetens 

opening, we knew we had something special 

on our hands. Right now, I multiply the feeling I 

had early on in my gut about Sweetens by about 

1,000 and that’s how I feel about Landmand. 

We cannot wait for everyone to get out there and 

experience it firsthand. The pictures don’t do it 

justice. You just have to go and see it for your 

own self.” landmandgc.com 

SIOUX GATEWAY AIRPORT: 18 miles 

NetJets 

33

LIVING WELL 

34 NetJets

REST, 

RECOVER, 

RECHARGE 

The missing link to your fitness program 

may just be taking it easy. // By Jen Murphy 

FOR DECADES, “No Pain, No Gain” and “Sore Today, Strong 

Tomorrow” were the mantras preached by fitness instructors 

and written on gym walls. We were always going hard, be it in 

the gym or on the job. The events of the past two years have 

caused us to take a collective pause. Suddenly, the slower pace 

and work-from-home lifestyle allowed us time to embrace good 

habits we’d typically skimp on—an indulgent hour-long yin 

yoga class, a nutritious breakfast, 10 minutes of foam rolling 

after a workout, a full eight hours of nightly rest. We never 

realized we’d been running on fumes. 

As the world reopened, we emerged with a new appreciation 

for rest. Gyms and hotels have taken note, introducing everything 

from dedicated recovery rooms equipped with self-massage tools 

and compression gear, to sleep coaches and in-room meditations 

to induce calm and tranquility. We still care about getting in our 

steps, but we turn to the latest technology and fi tness trackers to 

also help us monitor our sleep and maximize recovery. 

Top athletes, such as NFL legend Tom Brady, ski champ 

Mikaela Shiffrin, and tennis great Rafael Nadal, have long 

known the secret to maintaining longevity while continuing 

to improve performance is a balancing act. The big days of 

intense workouts are carefully paired with naps, massages, 

active recovery days, and smart nutrition programs. Studies 

have shown rest days are essential for the body to maintain 

homeostasis, or a state of balance. An intense bout of 

physiological stress followed by recovery allows the body to 

adapt and restore balance. Skip the rest and keep pushing, and 

the body’s balance gets out of whack, increasing risk of injury 

and illness. 

Rest doesn’t have to mean lounging on the couch. Active 

recovery can be as simple as scaling back intensity or doing 

something active outdoors versus pumping iron at the gym. And 

massages, once seen as an indulgence, are now viewed as selfcare. 

If you’ve been giving it your all and aren’t seeing gains, 

it may be time to step back and re-evaluate your routine. Here 

are some easy ways to incorporate a bit more rest and recovery 

into your day-to-day so you can look good but also feel good 

day in and day out. 

JÖRN KASPUHL 

NetJets 

35

LIVING WELL 

Five Yin Yoga Poses for 

Every Weekend Warrior 

Yin yoga is jokingly called sleepytime 

yoga as you often remain lying 

on your mat the entire class and 

hold poses for three to fi ve minutes 

to access deeper layers of fascia— 

the connective tissue that acts as 

shrink-wrap around your muscles 

and bones. Studies have shown that 

fascia requires sustained stretching 

before it starts to change elasticity. 

Those longer holds in restorative Yin 

postures have been shown to be one 

of the most effective ways for fascia 

to stretch and lengthen. And like 

any style of yoga, breathing is at the 

heart of the practice. As you breathe 

into each pose, you’ll increase blood 

fl ow and circulation, while also 

activating your parasympathetic 

nervous system to melt away stress. 

Here are fi ve Yin poses to integrate 

into your home routine. 

SUPPORTED BRIDGE POSE 

BENEFIT: 

Relieves lower back pain and 

opens the chest to counteract 

slumped desk posture. 

RECLINED SPINAL TWIST 

BENEFIT: 

Helps decompress the lower back, 

stretches the glutes, and opens 

tight shoulders. 

RECLINED SUPPORTED 

BUTTERFLY 

BENEFIT: 

This hip opener stretches 

the groin and adductors while 

releasing tension in the 

lower back. 

RUNNER’S LUNGE 

BENEFIT: 

Targets tight hip flexors, the psoas 

muscle, and the lower back. 

PUPPY POSE 

BENEFIT: 

Provides a deep stretch 

through the shoulders, chest, 

and upper arms. 

ISTOCK 

Spa Navigator 

Top spas draw on the knowledge and ancient healing practices from cultures around the world as well as the latest 

science and technology to deliver a menu of distinctive therapies guaranteed to relax and restore both mind and body. 

LOMI LOMI ABHYANGA THAI MAORI SHIATSU 

WHAT IS IT 

This indigenous Hawaiian 

healing art involves long, 

rhythmic forearm strokes 

that can deliver light to 

deep pressure to improve 

circulations and realign 

the body. 

Rooted in Ayurveda, a 

traditional system of 

medicine from India, this 

massage is performed with 

warm, dosha-specific oil. 

Instead of a table, you lie 

on the ground, clothed, as 

a therapist uses their feet, 

elbows, knees, and hands 

to compress and stretch 

the body. 

Utilizes a “patu,” a wooden 

weapon of war, and beech 

spheres to apply varying 

pressure to every muscle of 

the body. 

A century-old Japanese 

massage technique that 

deftly uses finger pressure 

to knead, press, soothe, tap, 

and stretch muscles as well 

as stimulate the flow of “Qi” 

or vital energy, throughout 

the body. 

WHERE TO TRY IT 

The newly renovated Four 

Seasons Resort Hualalai 

on the Big Island of Hawaii. 

fourseasons.com 

Ananda, a five-star holistic 

spa resort in the Himalayas 

in India. anandaspa.com 

Thai massage is a specialty 

at COMO Shambhala Spa at 

COMO Point Yamu in Phuket, 

Thailand. comohotels.com 

Newly opened Monteverdi 

Spa in Tuscany. 

monteverdituscany.com 

The revamped Four Seasons 

Hotel Westlake Village 

in southern California. 

fourseasons.com 

36 NetJets


How To Know 

When You Need A Break 

If you’re putting in too much time at the gym, you could be doing more 

harm than good. Overtraining can undo your fitness gains and make 

you more susceptible to injury and illness. Samantha Campbell, owner 

of Deep Relief // Peak Performance Athletic Training Center in Haiku, 

Hawaii, on the island of Maui, trains some of the world’s top athletes 

including big-wave surfer Ian Walsh, snowboarder Travis Rice, and 

kitesurfer Jesse Richman. Here she shares insights on everything from 

the importance of a rest day to how to get back to baseline. 

Is there a way to measure how hard 

you’re taxing your body during training 

or are you really just going on how you 

feel? These days gadgets like your Apple 

Watch give you a readiness score. This 

metric is based on heart-rate variability 

(HRV), or the variance of time between 

the beats of your heart. Low HRV may 

indicate your body has activated your 

parasympathetic nervous system, or 

fi ght-or-fl ight mode, to respond to stress. 

Sometimes you could write off that low 

number due to having a few drinks the 

night before. What’s more useful is to 

look at trends over time by using HRV as 

an objective number and correlating it to 

subjective states like mood. 

How might overtraining affect mood? 

Mood swings can often be one of the fi rst 

signs that something is out of whack. 

Exercise is usually a mood booster, 

but overtraining can lead to feelings of 

grumpiness and even depression. 

Are there other signs to look for? 

Depending on the person, you could 

notice changes in appetite and sleep 

patterns. If you aren’t usually a napper 

and are suddenly taking two-hour 

naps in the middle of the day or if you’re 

an early bird now sleeping in, those could 

all be signs you might need a break. 

Training puts physical stress on the 

body but can outside stressors play 

a factor in overtraining? Professional 

athletes get to rest as part of their 

job. Normal people, say training for a 

triathlon or CrossFit competition, may 

still work a 70-hour week. You have 

to consider the total amount of stress 

affecting your body, including nonathletic 

stressors like work, a new baby, 

or being off your sleep schedule. 

How does overtraining affect 

performance? If you’re unable to 

perform well, even when you’re set up 

to perform well, it’s a sign you need 

a change. If you’re a runner and your 

top speeds are going down even when 

you’re rested or you’re a paddler and 

you aren’t hitting your intervals in the 

water, it may be because you’re doing 

too much in the gym. 

If you have overdone it, how do you get 

back to baseline? Majorly scale back so 

you go back to baseline for a week. That 

doesn’t mean don’t exercise. Change 

what you’re doing. If you normally do 

a hilly run, do an active recovery walk. 

You’re still moving and getting outside. Do 

your sport, be it surfi ng or cycling, at the 

most relaxing level and integrate recovery 

activities like ice baths and massages. 

After one week, if you feel refreshed, 

slowly increase the intensity of activity. 

Any tips for avoiding overtraining? 

At least every two weeks take one full day 

off. And for every two to three weeks of 

intense training, add a week where you 

bring down the volume so you can absorb 

your efforts. And if you’re coming off an 

illness or have been suffering from “long 

Covid” symptoms, go slow. 

Nutrition 

Hacks 

Nutrition is the often-overlooked 

piece of the performance and 

recovery puzzle. But with so 

many options, it can be hard 

to know what to eat and drink—and 

when. Kate Zeratsky, a registered 

dietitian and nutritionist with 

the Mayo Clinic in Rochester, 

Minnesota, offers insights to help 

you make a game plan. 

SPORTS DRINKS 

PROS 

Sports drinks rehydrate the body and 

replace lost electrolytes while providing 

sodium to drive thirst that makes the body 

want to continue to hydrate. The added 

carbohydrates refuel and replace glucose 

(glycogen in muscles and liver) for the 

next activity. 

CONS 

For those who do not exercise regularly, 

you could be adding additional calories 

through sugar and excess sodium to your 

diet. The latter negatively impacts blood 

pressure and kidney health. For those 

wanting less processed foods, the fluid and 

electrolytes of sports drinks can be achieved 

in a combination of water and food. 

RECOVERY BEER 

PROS 

Beer can boost the body with carbohydrates, 

and brewer’s yeast is a good source of 

thiamine, or B1, an important vitamin in 

energy production. Just watch the alcohol 

levels and maybe opt for a session ale rather 

than a high-strength IPA. Or better yet, look 

for non-alcoholic options from craft brands 

like Athletic Brewing Company. 

CONS 

Consuming alcohol is counterproductive 

to rehydrating and depending on 

formulation, may not meet recovery protein 

recommendations. If you want to crack 

open a celebratory brew, have one, with 

a water. 

CHOCOLATE MILK 

PROS 

The children’s drink provides hydration, 

carbohydrates, protein for muscle repair, 

and electrolytes, as well as nutrition in 

the form of sodium, calcium, magnesium, 

phosphorus, and vitamins D and A. Dairy 

products are a good source of leucine, an 

amino acid thought to be a key in muscle 

growth, as well as iodine, a trace element 

needed for thyroid hormone production 

that plays a role in energy production and 

protein synthesis. 

CONS 

Added sugar from powdered or syrup-based 

chocolate provides extra calories. 

NetJets 

37

LIVING WELL 

HIT THE RECOVERY ROOM 

Stretching zones have long been relegated to a cramped back corner of the gym, perhaps with a yoga mat or two. 

No longer. Gyms and spas at hotels, such as The Hythe Vail, a Luxury Collection Resort in Colorado, and Six Senses 

Istanbul, are devoting dedicated rooms to recovery. Yes, you’ll find yoga mats, but so much more. Equipped with 

everything from vibrating foam rollers to compression leg sleeves, they offer the D.I.Y. cure for all sorts of muscle 

aches and pains. Create your own home recovery room with these essential tools. 

From top: 

TRS SUPERNOVA 

It took 18 months of research and work with professional athletes to perfect 

the design of this massage ball. The groove pattern provides serious deep 

tissue therapy while the small size—just a third of an inch diameter— 

can reach tricky trigger points. It’s the ultimate antidote for tight shoulders 

and hip flexors. roguefitness.com 

GAIAM VIBRATING FOOT ROLLER 

Our feet are our foundation and one of our most overlooked body parts. 

Acupuncture spikes on this pulsing foot roller help increase blood flow 

and reduce inflammation to help avoid common injuries, such as plantar 

fasciitis, achilles tendinitis, and shin splints. gaiam.com 

NORMATEC 3 

The perfect remedy after a long flight or tough workout, Normatec’s patented 

pulse technology helps to increase circulation, restore muscles, and reduce 

swelling. Leg attachments (pictured) can be expanded to full body and can 

pack down into a carryon. You can choose from seven levels of compression 

and ZoneBoost technology allows you to target specific areas with more 

pressure. hyperice.com 

MARC PRO PLUS 

This electrical muscle stimulation (EMS) device is used by elite athletes to speed 

up recovery and improve performance. The pain control mode helps instantly to 

alleviate soreness caused by exercise strain. Free, unlimited access to one-on-one 

coaching calls help weekend warriors optimize results. marcpro.com 

THERAGUN PRO 

Easy to take on the road, this handheld massage device comes with six 

different attachments to deliver the exact relief you need, be it gentle 

percussion near sensitive areas or flushing motions to increase blood flow. A 

rotating arm and ergonomic multigrip make it easy to access otherwise hardto-reach 

spots. therabody.com 

TRIGGERPOINT GRID 1.0 FOAM ROLLER 

The next best thing to a sports massage, this foam roller has a grid-like 

surface that targets specific muscles to get stubborn knots and kinks to 

release. Studies have shown regular foam rolling, even just a few minutes 

a day, can improve mobility and circulation and prevent muscle tightness. 

tptherapy.com 

BODYSPACE BODY ROLLER (not pictured) 

It takes about a dozen lymphatic massage treatments to cleanse your lymph 

system. This cutting-edge tool integrates infrared technology into a body roller 

so you can flush toxins daily, resulting in firmer skin tone and reduced muscle 

inflammation. A built-in computer allows for precise control. bodyspace.ca 

SUPERFOOD 

EXTREME ATHLETES’ SECRET TO ALL-DAY ENERGY 

Products from wild-harvested supplement maker HANAH have become ubiquitous in the social media feeds of pro athletes like 

big-mountain skier Angel Collinson and snowboard icon Jeremy Jones. HANAH founder Joel Einhorn spent over three years 

working with an Ayurvedic practitioner in India to develop the 30-herb recipe for the company’s signature product, HANAH ONE. 

Jimmy Chin credits a daily dose of HANAH ONE for keeping up his stamina throughout the intense fi lming schedule of Oscarwinning 

movie “Free Solo” as well as lapping Tram runs when he’s home in Jackson Hole, Wyoming. The paste-like superfood has 

a pungent smell and Vegemite-like taste, but mixed into coffee or spread on toast, it’s easy to integrate into a breakfast routine. 

And travel-friendly ONE Go-Packs are the ultimate weapon for avoiding fatigue on the road. hanahlife.com 

COURTESY THE COMPANIES 

38 NetJets

We know sleep is important, but what 

happens to the body while we slumber? 

Sleep is vital for repairing and providing 

rest to the brain and the body. But several 

changes occur during sleep that help 

regulate the body’s immune function, 

control blood pressure and heart rate, 

regulate production of several hormones 

including growth hormones and those that 

control hunger and satiety, impact the 

areas in the brain that control emotions 

and logical thinking, and help consolidate 

short-term and long-term memory. Hence, 

sleep deprivation could contribute to 

susceptibility to infections, weight gain, 

mood disorders, pessimism, depression, 

anxiety, emotional dysregulation, and 

worse short-term and long-term memory. 

The Sleep Effect 

Dr. Rohit Budhiraja, the medical 

director in the Sleep and Circadian Disorders 

Clinic at Brigham and Women’s Hospital in 

Boston, weighs in on why seven to eight hours 

of quality sleep can be a gamechanger in 

how you feel and perform. 

Can you explain the different qualities 

of sleep? Sleep is usually divided into 

dream sleep (REM sleep) and nondream 

sleep (NREM sleep). NREM 

sleep is further divided into light sleep 

(N1), intermediate sleep (N2), and 

deep sleep (N3). Both REM and NREM 

serve important functions. REM is 

important for learning new skills and 

memory consolidation and may help 

regulate emotions. 

What are some things that might lead to 

a poor sleep? Environmental factors like 

noise, light, high temperature (usually 

cold temperature helps improve the 

quality of sleep), and blue light exposure 

at night (phone and computer screens 

are very rich in blue wavelength). Eating 

close to bedtime can worsen sleep 

quality, and while alcohol can induce 

sleep it can also suppress deeper stages 

of sleep. Anxiety, stress, and depression 

can signifi cantly impact the ability to fall 

and stay asleep. And medical factors like 

arthritis, acid refl ux, and sinus issues can 

all effect sleep quality and continuity. 

Are there habits you can embrace to help 

improve sleep? Relaxation, exercise and 

meditation can help slow down the brain 

and facilitate deeper stages of sleep. 

Avoid alcohol and meals close to bedtime 

and try not to have caffeine within 8 to 

10 hours of bedtime. For optimal sleep, 

exposure to screens, like phones and 

computers, should be cut off two hours 

before going to bed, but even powering 

down 30 minutes prior makes a difference. 

Are there benefits of napping and if so 

what and how long is a good nap? 

Naps can improve mood and memory in 

some people. If napping, it is usually a 

good idea to keep it less than 20 to 30 

minutes since longer naps can worsen the 

sleep on subsequent nights by decreasing 

the pressure of sleep. 

Does sleep quality become more important 

if we are training for a physical activity? 

Good sleep is vital if you are training. 

Several studies have demonstrated 

improved athletic performance with sleep 

extension. Good sleep has been shown to 

decrease exhaustion, improve refl exes and 

accuracy, and also help control emotions 

and enhance logical thinking, all of which 

can be very helpful during sports and 

physical training. 

MEALS TO HELP YOUR BODY RECOVER 

As convenient as power bars and protein shakes are, nothing beats a well-balanced meal, says 

Kate Zeratsky, of the Mayo Clinic. “Wholesome foods provide macronutrients, which include 

carbs, proteins, and fats, micronutrients, and naturally occurring phytonutrients, antioxidant-rich 

compounds in plants.” Here are easy combos to prepare at home or order on the road. 

JULIAN RENTZSCH (ILLUSTRATION), ISTOCK (FOOD) 

GREEK YOGURT 

AND FRUIT 

Yogurt is a good source of 

calcium and phosphorous, 

both important for strong 

bones, and Greek yogurt 

has a higher protein content 

than other styles. Fresh fruit 

provides fiber, energy in the 

form of carbs, plus vitamin C 

as well as other polyphenols 

that may reduce markers of 

inflammation after exercise. 

SALMON AND 

SWEET POTATO 

A fatty fish, such as salmon, 

provides a solid dose of 

protein, healthy, omega 3 

fatty acids, and vitamin 

D. The addition of skin-on 

sweet potato adds healthy 

carbs, vitamin A, fiber, and 

magnesium, which has 

been shown to play a role 

in muscle performance and 

strength. 

TUNA SANDWICH 

Tuna is a fatty fish (see 

benefits left) and is also a 

good source of selenium, 

an antioxidant mineral 

that has been shown to 

boost the activity of DNA 

repair enzymes. Eat it on 

wholegrain bread for a 

dose of fiber and add a 

slice of cheese for extra 

protein, sodium, calcium, 

and riboflavin, a B vitamin 

involved in many key 

metabolic processes 

including energy production. 

GRANOLA AND MILK 

This is a good choice if you 

don’t have a big appetite 

after exercise, says 

Zeratsky. Low-sugar granola 

comprised of mostly nuts 

and seeds is a good source 

of vitamin E, magnesium, 

and zinc, an antioxidant 

mineral with over 1,000 

functions in the body, many 

involving the growth and 

repair of tissue. Granola 

made with oats delivers 

added carbohydrates and 

fiber and the addition 

of dried fruit provides a 

concentrated source of 

calories and carbs. Milk adds 

protein and vitamin D. 

VEGETABLE PASTA 

PRIMAVERA 

Pasta is a good source of 

carbs while tomato sauce is 

packed with vitamin C and 

lycopene, an antioxidant 

that plays a role in reducing 

inflammation and oxidation. 

Add in onions, an excellent 

source of quercetin, an 

antioxidant that is believed 

to play a role in reducing 

inflammation, mushrooms, a 

good source of vitamin D and 

selenium, and spinach or 

other magnesium-rich leafy 

greens packed with folate, 

which plays a key role in the 

production of new cells. 

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39

LIVING WELL 

OURA RING GENERATION 3 

A discreet fitness tracker that doubles as bling, the Oura Ring 

measures your body’s signals from your finger (next to your arteries) 

for the utmost accuracy. Sleep, activity, and readiness scores based 

on your body’s baselines are used to share personal insights, such 

as how much time you spend in a relaxed state each day, as well 

as guidance on your optimum bedtime and when you should start 

winding down at night to ensure a solid sleep. ouraring.com 

NUMBERS GAME 

These fitness trackers measure everything 

from sleep quality to muscle-oxygen levels to help 

improve recovery and performance. 

SUUNTO 7 

Finnish company Suunto marries the best features 

of its sports watches with smart technology in a 

single device that delivers 70-plus sport modes 

from cycling to skiing, free offline outdoor maps 

with navigations, and a wrist-heart rate sensor 

for activity tracking. An impressive battery life 

supports 24 hours of active smartwatch use and 

you can follow your steps, sleep quality, calories, 

and other fitness data from the Suunto app and 

connect with partners such as Strava. suunto.com 

MOXY MUSCLE OXYGEN MONITOR 

Muscle-oxygen saturation indicates the balance between oxygen delivery 

and consumption in muscles. By attaching this matchbox-sized sensor 

to a specific body part—say, forearms for a climber or quads for a 

cyclist—athletes can see whether their muscle oxygen is stable, rising, 

or dropping. The latter signifies a buildup of lactate and can let athletes 

know when to dial back intensity and gauge how long they have before 

they hit the wall. moxymonitor.com 

POLAR VANTAGE V2 

Polar is the gold standard 

when it comes to heart-rate 

monitors. Its new sports 

watch is packed with even 

more smart features to 

help fine tune training and 

recovery. Training Load Pro 

technology alerts users 

when they’re overtraining 

and recovery tests provide 

feedback on when your body 

has recovered from a workout. 

And when stress levels spike, 

a Serene feature can restore 

calm by helping you sync your 

breath to your heart rate. 

polar.com 

APPLE WATCH ULTRA 

Apple takes its watch 

to the next level with 

a titanium case, dualfrequency 

GPS, and every 

health feature you could 

need from an ECG app 

that can record your 

heartbeat and rhythm, to 

heart health notifications 

that can alert you to 

irregular heart rhythms. 

It can also track the type 

of sleep (REM, core and 

deep) you’re getting and 

provide readings on blood 

oxygen. apple.com 

BIOSTRAP EVO RECOVER SET 

This personal health monitor uses a 

combination of raw waveform analysis 

and cloud-based algorithms to provide 

a physiological snapshot of your sleep 

quality, recovery, and nocturnal biometrics 

including heart rate, heart-rate variability, 

oxygen saturation, and respiratory rate. 

Each day you’ll receive a sleep and 

recovery score as well as insights into how 

to make lifestyle changes that will improve 

those numbers. biostrap.com 

WHOOP 4.0 

The fitness tracking manufacturer’s sleekest, smartest product 

yet collects metrics including skin temperature, blood oxygen, 

and heart rate. Available with more than 70,000 customizations, 

from knit bands to precious metal-plated clasps, it can be a 

fashionable accessory, or the sensor can be removed and hidden 

in a pocket of the new WHOOP Body line of technical apparel. 

whoop.com 

COURTESY THE COMPANIES 

40 NetJets

Deep Relaxation 

Five unique therapies that promise 

supreme tranquility. 

SOUND BATH AT ETÉREO, 

AUBERGE RESORTS COLLECTION, 

RIVIERA MAYA, MEXICO 

Performed ocean-side, a therapist lulls you into a 

meditative state by creating vibrations with crystal 

singing bowls that sync with the sounds of the 

Atlantic’s rhythmic waves. The sea’s negative ions, 

which increase the flow of oxygen to the brain, 

enhance the benefits. aubergeresorts.com 

CANCUN INTERNATIONAL AIRPORT: 24 miles 

SENSORY DEPRIVATION AT TAYLOR 

RIVER LODGE, AN ELEVEN EXPERIENCE 

PROPERTY IN ALMONT, COLORADO 

During Eleven Life wellness retreats, the saltwater 

pool in the Bathhouse is used for sensory deprivation 

experiences. Guests don floaties on their arms, a 

cap that covers their ears, and an eye mask to block 

the light and float into a state of deep relaxation. 

elevenexperience.com 

GUNNISON-CRESTED BUTTE AIRPORT: 22 miles 

BHUTANESE BATH AT CERVO RESORT, 

ZERMATT, SWITZERLAND 

The resort’s new Mountain Ashram Spa has an 

authentic Bhutanese hot stone bath. The deep wooden 

tub is filled with steamy water spiked with medicinal 

herbs and the heat releases minerals from the stones. 

A long soak can help relieve joint pain, reduce blood 

pressure, and revive weary muscles. cervo.swiss 

SION AIRPORT: 51 miles 

VIBRA HEALING CHAKRA 

BALANCING THERAPY AT 

MONTAGE BIG SKY, MONTANA 

Our chakras—seven vital energy centers that run 

up and down the body—can become blocked, 

manifesting physical ailments and even emotional 

distress. This balancing session uses meditation 

techniques and vibrations from eight singing bowls to 

unblock and rebalance the body’s energy pathways. 

montagehotels.com 

BOZEMAN YELLOWSTONE AIRPORT: 51 miles 

LED/INFRARED DETOX POD 

AT AMAN NEW YORK 

The dazzling spa at the recently opened Aman New York 

features a state-of-the-art, cocoon-like pod that detoxes 

the body while also providing relief for both chronic and 

acute pain. The lower panel acts as an LED therapy bed, 

while the upper panel delivers infrared rays for deep 

tissue penetration. aman.com 

TETERBORO AIRPORT: 15 miles 

Track Your Way to 

Optimal Health 

Will Ahmed, founder and CEO of WHOOP, 

a manufacturer of fitness trackers, shares why the time 

you spend in the gym doesn’t make you stronger, the dangers 

of training when your body’s stressed, and how data can 

help inform healthier habits for a better night’s sleep. 

Does recovery really matter if you’re not an athlete or training for an 

athletic endeavor? While WHOOP’s members include top athletes like 

NFL player Patrick Mahomes and golfer Rory McIlroy, the majority simply 

aspire to live healthier and more productive lives. Feeling good starts with 

paying more attention to recovery and sleep. You can only manage what 

you measure. If you want to put yourself in the best position to take on 

the day, you need to recognize what’s going on inside your body. 

Why are sleep and recovery crucial for optimizing performance? Sleep is 

essential to maintaining good health and the foundation for our analytics 

at WHOOP (see WHOOP 4.0, facing page). Our goal is to help members 

understand when their bodies are ready for strain and when their bodies 

should prioritize recovery. The time you spend training or exercising 

doesn’t make you stronger—that’s when you break down the body. You 

make gains during rest and recovery. Sleep repairs your muscles, restores 

your cognitive function, and improves vital systems like immunity. Your 

body can only take on so much stress each day. If you aren’t properly 

focusing on recovery, you’re putting yourself at risk of injury or illness. 

When you were the captain of the Harvard University squash team you 

struggled with overtraining. What were some signs that you were doing 

too much? I would regularly train for three hours a day. I wanted to be the 

best and believed that meant consistently pushing myself to the limit. I 

was overtraining, misinterpreting fi tness peaks, and underestimating the 

importance of recovery and sleep. I was also balancing the rigors of being 

a student. That experience ignited my interest in how technology could 

help unlock peak performance. WHOOP really became the fi rst wearable 

that would tell you not to train on days when your body was run down. 

What personal revelations have you had from WHOOP, and how has that 

data informed your habits? I use the WHOOP Journal that lets members 

track how their choices impact their physiological data. For me, practicing 

transcendental meditation has a very positive effect on my heart-rate 

variability. Wearing blue-light blocking glasses every evening makes 

my sleep much more effi cient. I’ve also found that supplements like 

magnesium and melatonin enhance the quality of my sleep. 


NetJets 

41

LIVING WELL 

SWEET DREAMS 

GUARANTEED 

Sleep coaches and AI-powered mattresses are among the ways hotels 

are ensuring their guests get a heavenly night’s rest. And the trendiest 

spa retreats around the globe help guests adopt better sleep hygiene. 

THE CADOGAN, A BELMOND HOTEL, LONDON 

A sleep concierge accessed via the Belmond app offers guests sleep enhancements 

including a choice of pillows, a weighted blanket, aromatherapy mists, a bedtime 

tea service, and a meditative recording from London-based hypnotherapist and 

sleep expert Malminder Gill. For a more personalized experience, the concierge 

can arrange a private one-on-one session with Gill. belmond.com 

LONDON CITY AIRPORT: 9 miles 

SIX SENSES IBIZA 

A resident sleep doctor curates three-, five-, and seven-night programs designed 

to analyze and improve your current sleep patterns and habits. Guests receive 

a sleep tracker and review data during one-on-one consultations. Workshops 

on meditation, breathwork, and yoga nidra techniques are complemented by 

cryotherapy sessions, massages, and diet and exercise advice. sixsenses.com 

IBIZA AIRPORT: 22 miles 

PARK HYATT NEW YORK 

Park Hyatt teamed up with tech-enabled restorative mattress maker Bryte 

to create a One Bedroom Sleep Suite. The bed features a menu of relaxation 

experiences such as being rocked to sleep and dynamically adjusts to relieve 

pressure points. Throughout the 900-square-foot space, guests will find sleepenhancing 

amenities including a Vitruvi Essential Diffuser, sleeping masks, and a 

collection of sleep-related books. hyatt.com 

TETERBORO AIRPORT: 15 miles 

PUENTE ROMANO, MARBELLA 

The resort’s four-bedroom Villa La Pereza features the cutting-edge, sciencebacked 

resting system from Spanish company HOGO. The technology defends 

the body from electromagnetic pollution and optimizes the villa for a good night’s 

sleep. Guests who book a stay also receive a consultation with a professional 

HOGO sleep coach. puenteromano.com 

MALAGA AIRPORT: 34 miles 

HACIENDA ALTAGRACIA, COSTA RICA 

This is one of the first hotels from Auberge Resorts Collection to roll out the 

brand’s new Better Sleep program, created in partnership with cult New York 

City spa the Well. Rooms feature amenities such as journals and yoga blocks 

that encourage mind-calming practices. And a guided sleep meditation is set to 

binaural beats, which are known for promoting REM sleep. aubergeresorts.com 

HOTEL ALTAGRACIA AIRPORT: 0.6 miles 

CANYON RANCH TUCSON, ARIZONA 

In addition to physician-reviewed, overnight sleep screenings, Canyon Ranch 

hosts annual five-day sleep immersion retreats that educate attendees about 

foods that support rest, the best yoga poses to do before bed, and tips for 

breaking bad sleep habits. The week includes overnight sleep screenings and 

one-on-one consultations. canyonranch.com 

TUCSON AIRPORT: 19 miles 

MARION KAUFER 

42 NetJets

ROWS FROM TOP AND LEFT: HELEN CATHCART, ASSAF PINCHUK, DONNA DOTAN, © PUENTE 

ROMANO, © HACIENDA ALTA GRACIA, © CANYON RANCH, © KAMALAYA, KEN HAYDEN 

KAMALAYA, KOH SAMUI, THAILAND 

Seven- and nine-day sleep-enhancement programs are specifically 

designed for people suffering from insomnia. Each guest is assigned a 

naturopath, Chinese medicine practitioner, and life-enhancement mentor 

to work with them one-on-one throughout their stay. Bioresonance 

therapy is used to help reset the nervous system, and guests learn how to 

maintain that state of calm through meditation techniques and nutrition 

hacks, like adding herbal and nutraceutical supplements to their diet. 

kamalaya.com 

KOH SAMUI AIRPORT: 14 miles 

MIRAVAL, TUCSON, ARIZONA 

Complimentary Rituals for Better Rest workshops delve into nighttime 

rituals from ancient Greece and Egypt and offer advice on how to create 

a home sleep sanctuary. For more personalized advice, book a session 

with Miraval’s certified sleep science coach and take home an action 

plan to improve your zzzs. miravalarizona.com 

TUCSON AIRPORT: 15 miles 

REST EASY 

Clockwise from facing page: Miraval, Tucson; 

The Cadogan, A Belmond Hotel, London; Six 

Senses Ibiza; Park Hyatt New York; Puente 

Romano, Marbella; Miraval, Tucson; Kamalaya, 

Koh Samui; Canyon Ranch Tucson; Hacienda 

AltaGracia, Costa Rica. 

NetJets 

43

PERFECT PEARLS 

SEA 

BOUNTY 

The jewels of the ocean turn this season’s gems into works of art. 

Photography by Nocera & Ferri // Production by Elisa Vallata 

44 NetJets

Clockwise from top left: 

TASAKI 

White gold Atelier Cascade 

earrings set with Akoya pearls, 

South Sea pearls and diamonds. 

YOKO LONDON 

White gold necklace set with 

South Sea pearls and diamonds, 

from the High Jewellery 

collection; white gold ring set 

with one South Sea pearl and 

diamonds, from the Mayfair 

collection; white gold bracelet 

set with Akoya pearls and 

diamonds, from the Raindrop 

collection. 

MIKIMOTO 

White gold ring set with 

one South Sea cultured 

pearl and diamonds. 

BUCHERER FINE JEWELLERY 

White gold Peacock ring set 

with diamonds. 

Facing page, 

clockwise from the top: 

GRAFF 

White gold necklace 

set with diamonds. 

TASAKI 

White gold Atelier Surge ear 

clip set with Akoya pearls 

and diamonds. 

DAVID MORRIS 

White gold Pearl Deco bangle 

set with Akoya pearls and 

diamonds. 

YOKO LONDON 

White gold ring set with one 

South Sea pearl and diamonds, 

from the Mayfair collection. 

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45

PERFECT PEARLS 

Clockwise from top left: 

CHOPARD 

White gold necklace set 

with cultured pearls and 

diamonds, from the Haute 

Joaillerie collection. 

MOUSSAIEFF 

White gold high jewellery 

bracelet set with natural 

pearls and diamonds. 

GRAFF 

White gold earring set 


46 NetJets

Clockwise from the top: 

MIKIMOTO 

White gold Les Pétales Place 

Vendôme necklace set with 

South Sea cultured pearls 

and diamonds. 

YOKO LONDON 

White gold earrings set with 

Akoya peals and diamonds, 

from the Raindrop collection. 

RETOUCHING BY LAURA CAMMARATA 

DIOR JOAILLERIE 

White gold Archi Dior 

Diorama bracelet set 


BOODLES 

Platinum Baroque pearl 

pendant set with diamonds. 

NetJets 

47

ON LOCATION 

ROME’S 

MATT COOPER / GALLERY STOCK 

48 NetJets

RICHES 

The Italian capital is back in style, as global hotel brands flock 

to open new standout properties and the restaurant and shopping 

scenes are as hot as they’ve ever been. // By Delia Demma 

IN THE SPOTLIGHT 

Rome’s architectural beauty 

still shines, but the city has 

so much more to offer. 

NetJets 

49

© W ROME 

ON LOCATION 

50 NetJets

WHERE TO STAY 

With the flood of luxury hotels over the past two 

years, the charm of the Eternal City has never 

been more piquant—and there’s still more to 

come, with Six Senses, Bulgari, and Nobu all 

planning big projects for 2023. 

The best new hotels in Rome have all taken a 

familiar course: merging the grandeur of Roman 

aristocratic palaces with a contemporary interior 

design. But each has done it with particular style 

and verve, sometimes even playfully, and that 

energy is radiating across the city. Take the highly 

anticipated W Rome (marriott.com), which marks 

the Italian debut of the always irreverent brand 

and here occupies two 19th-century buildings, 

located a stone’s throw from Piazza di Spagna. 

In the 147 rooms and 15 suites, bright hues 

and bold patterns combine with architectural 

styles that date back to ancient Rome, a dizzying 

mix that is heightened by designer furnishings 

and ultra-modern technological accessories. 

Unexpected paths lead to hidden corners, such 

as the Parlapiano space, a garden inspired by the 

architectural style of Borromini, or the Giardino 

Clandestino, an outdoor courtyard very popular 

with locals and creatives, who come here for a 

drink and live music. 

Conviviality is also the mantra of The Hoxton 

(thehoxton.com), the first outpost in Italy of 

the burgeoning English brand. Calling itself 

an open-house hotel, it’s a stylish destination 

attracting both travelers and locals in the always 

chic Parioli neighborhood. The lobby is alive all 

day long, while the Cugino bar is very popular 

for breakfast and light bites, the social tables 

bring gig workers from across the globe, and at 

Beverly restaurant you can taste a Californian 

cuisine with farm-to-table ethos. The 192 rooms 

pay homage to iconic Italian design of the 1950s 

with eclectic vintage furnishings and carefully 

selected works of art. 

Present also meets past in the Shedir Collection 

(shedircollection.com) of boutique hotels, an 

JONATHAN SAVOIE / GALLERY STOCK 

MODERN TOUCH 

The MAXXI—Museum of Arts 

of the XXI century. 

Facing page: The terrace of 

a WOW suite at W Hotel. 

Italian brand born just before the pandemic and 

now getting its due. After the Vilòn hotel, a small 

gem of 18 rooms whose atmosphere is reminiscent 

of an elegant Roman house, the Maalot hotel, 

set near the Trevi Fountain, has enriched the 

portfolio. Occupying the former home of the famed 

opera composer Gaetano Donizetti, it boasts 30 

rooms and suites, a bar, and a restaurant with 

contemporary British design. The latest addition— 

perhaps even more exciting—is Umiltà 36, where 

the elegance of the interiors harkens back in all the 

best ways to La Dolce Vita. 

There is another group that has just expanded 

its collection of urban escapes as well. Following 

The First Arte and The First Dolce hotels—the 

former focused on impressive works of art and the 

latter on haute patisserie—The Pavilions Hotels 

& Resorts (pavilionshotels.com) has just opened 

NetJets 

51

MATT COOPER / GALLERY STOCK 

ON LOCATION 

The First Musica, where music suffuses every 

corner, at least in spirit. The strikingly modern 

concrete façade with floor-to-ceiling windows 

pays homage to Richard Meier’s iconic Museo 

dell’Ara Pacis, situated on the opposite bank of 

the Tiber. Inside, Loro Piana fabrics and Calacatta 

marble conjure a calm, warmly luxurious 

ambience that echoes the promise of the brand to 

cover all five senses in every property. 

WHERE TO EAT 

The hotel openings have led the transformation 

of the Roman culinary offering thanks to the 

arrival of numerous starred chefs. Perhaps the 

most awaited was Ciccio Sultano of the two- 

Michelin-starred Duomo Restaurant in Ragusa 

Ibla, who has succeeded in merging Sicilian 

cuisine and Roman culture in the kitchen of 

Giano Restaurant (gianorestaurant.com) at W 

Hotel. The sweet part of the meal is entrusted 

OLD AND NEW 

The history of the Pantheon, 

above, contrasts with the 

new hotels in the city, such 

as The Hoxton, the Maalot, 

and Umiltà 36, facing page, 

clockwise from top left. 

to the pastry chef Fabrizio Fiorani, who has also 

opened his first boutique Zucchero x Fabrizio 

Fiorani inside the hotel. Try his “Happy pills,” a 

burst of pure happiness with five chocolate pilllike 

bites: dark, white with vanilla, raspberry, 

pistachio, and caramel. For those who want to 

combine fine dining with a breathtaking view of 

the Roman skyline, there is Cielo at the Hotel de 

La Ville by Rocco Forte (roccofortehotels.com), 

which has a good claim to being the best rooftop 

bar in the city. Here, master of Italian cuisine 

Fulvio Pierangelini offers his intriguing and 

unconventional dishes from lunch to a smart 

casual dinner. 

Speaking of panoramic restaurants, La 

Pergola (romecavalieri.com) by three-starred 

chef Heinz Beck is an institution in the city, 

as is La Terrazza Restaurant on the top floor 

of the Hotel Eden by Dorchester Collection 

(dorchestercollection.com) where presidents 

The hotel openings have transformed 

the Roman culinary offering thanks 

to the arrival of numerous starred chefs 

52 NetJets

CLOCKWISE FROM TOP LEFT: © THE HOXTON ROME, STEFANO SCATÀ, © SHEDIR COLLECTION 

NetJets 

53

ON LOCATION 

and heads of state often meet. The view from 

the Acquaroof Terrazza Molinari of The First 

Roma Arte hotel is also astonishing: Here chef 

Daniele Lippi offers a more informal version 

of his creative cuisine served at Acquolina 

(acquolinaristorante.it), the gourmet restaurant 

located on the ground floor, where the art on 

the plate obviates any need for additional views. 

WHERE TO SHOP 

Retail therapy has long been centered on Via 

dei Condotti, but for something original and 

handmade, the place to go is Via di Monserrato. 

Along this secluded street, behind the Campo 

de Fiori district, you can find the highest 

concentration of creativity in the city. Take the 

jewelry at Delfina Delettrez (delfinadelettrez. 

com), where the eponymous daughter of the 

goldsmith Bernard Delettrez and Silvia Venturini 

Fendi creates handmade treasures inspired by 

Surrealism and the art of Giorgio de Chirico. At 

No. 18 there is another jewelry store beloved by 

VIPs, including Queen Rania of Jordan: Fabio 

Salini (fabiosalini.it) who, after working for 

Cartier and Bulgari, founded his own firm. He 

experiments with new materials, such as carbon 

fiber, as well as combining gold, diamonds, and 

sapphires with wood, leather, and silk. Two 

more unmissable stops on Via di Monserrato are 

Chez Dédé (chezdede.com), which purveys a 

sophisticated mix of objets d’art, accessories, 

and clothing, and the Archivio di Monserrato 

(soledadtwombly.com), a jewel box of a boutique 

founded by Soledad Twombly, daughter-in-law of 

the American painter Cy. Argentinian by origin, 

she has created her wunderkammer in Rome by 

collecting ancient fabrics, mainly from Anatolia 

and Uzbekistan, as well as kimonos and objects 

inspired by her travels. For original fashions 

with comfortable and elegant lines, head to La 

Jolie Fille (lajoliefille.it) by Michele Capalbo, a 

well-known Italian fashion designer who has 

worked with Roberto Cavalli and Chiara Boni. 

He makes deft use of silk, velvet, and lace in 

his handmade dresses, which often boast deep 

necklines and touches of transparency. The last 

stop has to be Lab Solue (labsolueperfume. 

com), an olfactory laboratory where you can 

create your personal perfume or home fragrance 

with the crack on-site team. 

WHAT TO SEE 

Rome is an open-air museum. Each corner reveals 

its millennia of history to anyone who cares to 

look. But to discover the secret soul of the city, 

ISTOCK 

A NEW DAWN 

Sunrise over the 

Roman Forum. 

ROME CIAMPINO 

AIRPORT TO CITY CENTER: 

8 miles 

the inaccessible aristocratic buildings, where you 

can see not only recent trends but seldom-seen 

archaeological finds, it’s worth seeking out the 

right guide. Try the journey among myths, legends, 

and superstition offered by Hotel de la Ville or the 

guided tour to the places where Caravaggio spent 

his eventful life curated by Hotel Eden. And you 

don’t need to be staying to enjoy the bounty of 

the historians: Eden also arranges private visits to 

the MAXXI museum storeroom, where otherwise 

unseeable artworks are kept, and jaunts in a 

classic Italian Fiat 124 Spider convertible to 

explore the beautiful Roman countryside. 

54 NetJets


TABLE TALK 

Fabio Ciervo, executive chef of 

La Terrazza, at Hotel Eden. 

DESCRIBE YOUR COOKING STYLE IN A FEW KEYWORDS … 

Innovative, healthy, tasty, and artistic. 

FOOD MEMORIES ARE VERY IMPORTANT. WHICH DISH REPRESENTS YOU MOST? 

Bringing back my memories in my cuisine is essential for me. The crunchy mullet with its broth and seaweed 

tartare is one of the dishes that represents me best. In it you can find uniqueness, concentration of taste, 

and the enhancement of ingredients in different textures. 

WHICH OF YOUR DISHES BEST CAPTURES THE ESSENCE OF THE ROMAN CULINARY TRADITION? 

The “cacio e pepe” pasta is one of the most representative dishes of Roman cuisine. My personal 

interpretation is spaghetti with cacio cheese and black pepper from Madagascar scented with rosebuds. 

HOW DO YOU FACE THE CHALLENGE FOR AN INCREASINGLY SUSTAINABLE CUISINE? 

I am attentive not to waste, I use water only when needed, I ask our supplier to reuse the same cases to 

deliver fruits and vegetables. I could continue with a long list. 

NetJets 

55

SUITED UP 

56 NetJets

THE FUTURE 

OF TAILORING 

Bespoke is back in a big way, and a new generation of sartorial 

talent has taken the reins at major houses across the globe, giving us 

a peek at the cuts of tomorrow. // By Christian Barker 

JACI BERKOPEC (2) 

DURING THE PANDEMIC, the demand for bespoke tailoring 

plummeted. That’s hardly a surprise. Who needed a new 

suit or tuxedo when in-person business meetings, trips to the 

office, social events, and formal occasions were out of the 

question—and for some, even leaving home was forbidden? 

According to the renowned New York men’s outfitter Alan 

Flusser—who has dressed all manner of Wall Street tycoons— 

during the lockdowns, his clients were hiding out at their holiday 

houses in the Hamptons. “They’re telling me they haven’t put 

a pair of trousers on for months; they’ve been living in T-shirts 

and tracksuit pants,” Flusser said when we spoke in 2020. 

His response was to down tools and offer protégé 

Jonathan Sigmon the chance to take over the business. 

Flusser wasn’t the only old hand to call it quits. There’s 

been a great deal of baton-passing going on in the 

sartorial scene of late, with numerous leading tailors 

retiring and a new generation rising to take their place. 

One such ascendant figure is Paolo Martorano (paolostyle.com), 

who got his start working for Flusser, before honing his skills at 

Paul Stuart and subsequently running the bespoke department 

at Alfred Dunhill U.S.A. Five years ago, he hung out his own 

shingle, setting up a bijou by-appointment atelier on West 57th 

Street in Manhattan. Things were going fantastically well before 

the pandemic hit. “By March 2020, we’d done about 80 percent 

of 2019’s revenue. Business was just exploding,” Martorano says. 

Then came the dip. Fortunately, as life has returned to normal, 

demand for sartorial finery has bounced back—bigger and better 

than ever, in fact. “Since the second half of 2021, the occasiondressing 

business skyrocketed. Everyone wants to go out, everyone 

wants to be dressed up,” Martorano says. “Weddings are almost all 

black-tie now and we’re making a ton of tuxedos.” 

As companies have begun returning to the office, “People are 

coming to me for suits and they’re buying the most elegant suits 

I’ve ever sold in my career,” Martorano says. “They’re going for 

BACK AND BESPOKE 

Paolo Martorano, right and facing 

page, has emerged as a major player 

on the New York sartorial scene. 

NetJets 

57

SUITED UP 

“People are coming to me for suits 

and they’re buying the most elegant suits 

I’ve ever sold in my career.”– Paolo Martorano 

COURTESY EDWARD SEXTON 

NEXT GENERATION 

Dominic Sebag- 

Montefiore is 

carrying on Edward 

Sexton’s subversive 

traditions. 

Facing page: Kevin 

Seah leads the 

way in Singapore’s 

tailoring circles. 

pinstripes; they’re going for double-breasted; 

they’re going for peak lapels; they’re going for 

dressy jackets and trousers with braces. They’re 

choosing cloths like cashmere. They want luxury.” 

And they want it from an under-the-radar purveyor 

with pedigree whom Martorano personifies. 

Across the pond in London, Dominic Sebag- 

Montefiore, cutter and creative director at 

Edward Sexton (edwardsexton.co.uk), is also 

observing customers taking real joy in dressing 

to the nines. “Bespoke tailoring is blooming into 

something beautiful and special,” he says. No 

longer is traditional men’s wear viewed as a 

dour corporate uniform, reluctantly donned for 

the workday. “Today, the suit is free to be an 

icon of masculine elegance,” he explains, “or 

something subversive.” 

Sebag-Montefiore’s mentor, the eponymous 

Sexton, knows a thing or two about subversion, 

having earned legendary status as the cutter for 

Savile Row insurrectionist Tommy Nutter, tailor 

to 1960s London’s swingingest characters. 

Today, Sexton’s house honors Nutter’s legacy, 

remaining dedicated to making “clothes that 

are striking, bold and timeless that are true 

to our rebellious roots—dressing The Beatles, 

Stones, Warhol, Hockney, and so on,” Sebag- 

Montefiore explains. “We approach what we 

do boldly and unapologetically,” he says. “We 

have more freedom to be creative in what we 

make than we have had in over 40 years.” 

And yet, for all this talk of breaking with 

tradition, Sebag-Montefiore says he’s acutely 

conscious of the need to adhere to the oldschool 

values of exquisite construction and 

craftsmanship upon which Sexton built his 

name. “Legacies are hard earned and easily 

lost,” Sebag-Montefiore believes. “A reputation is 

dependent on maintaining the standards that won 

it. A legacy is kept by pursuing higher standards.” 

The reputation of Australia’s oldest bespoke 

tailors, J.H. Cutler (jhcutler.com), stretches 

all the way back to 1884. When John Cutler 

assumed the role of cutter at the family 

business in the 1970s, he became the fourth 

generation of his bloodline to run the company. 

Over the years, John expertly catered to the 

sartorial needs of a host of Australian prime 

ministers, business leaders, top professionals, 

and internationally renowned entertainers. 

Unfortunately, none of John’s four children 

chose to follow him into the trade, so when 

he began pondering retirement, he was forced 

to look beyond his gene pool for a successor. 

Employed by John in 2009, Sam Hazelton has 

been training to take the reins at J.H. Cutler 

for the past 13 years. Now, with John retiring 

to Tasmania, he’s poised to fulfill that destiny. 

“It’s an amazing opportunity,” says Hazelton. 

“I’m truly honored and I’m still getting used to 

the idea. I’ve always known that the business 

had incredible potential, and I’d like to really 

explore that over the next few years.” He says 

plans are afoot to refresh and slightly modernize 

the brand, and to ensure the standards Cutler 

and his forefathers established are kept. 

“It’s difficult finding or training people these 

days. Sadly, there’s no government-supported 

tailoring apprenticeship program in this country. 

58 NetJets

But I’ve just hired a fantastic new tailor. It’s 

important to recruit young talent to learn alongside 

the older guys we currently have, who are in 

their sixties and seventies, so that their skills are 

passed on,” Hazelton says. “We need to ensure 

we can continue to keep producing tailoring of the 

same or better quality 10 or 20 years from now.” 

The most famous Florentine tailoring house, 

Liverano & Liverano (liverano.com) is working 

toward this same goal by actively educating a new 

generation of talent. The house has established 

a school where students are tutored by maestro 

Antonio Liverano, who first picked up a needle 

as a small boy in the 1930s. Select graduates 

join the team as Liverano Fellows, a cohort that 

currently includes men and women from Italy, 

Japan, and Korea. 

“Coming from different backgrounds, we 

share one common goal, which is to craft the 

most beautiful and comfortable tailoring for 

our clients,” says Korean Seung Jin “Jin” An. 

“We work in a collaborative setting, and we 

learn from each other’s culture while upholding 

what is a very Italian tradition and craft.” 

Italian Leonardo Simoncini, who works 

as a tailor in the atelier and a teacher in the 

Liverano school, says carrying on the traditions 

of the maestro is a dream come true. “As 

a native of Florence, I am super proud to 

represent the best in Italian and Florentine 

tailoring and the ‘Made in Italy’ label,” he says. 

Of his cosmopolitan team-mates, Simoncini 

says, “Every one of us is passionate about our 

craft. We have never forgotten and we never 

take for granted the position that we occupy. 

Whether we are in the atelier here in Florence 

or visiting our clients halfway around the world, 

we are ambassadors of the Liverano approach.” 

One of the countries Simoncini and Jin 

frequently visit to service Liverano’s customers is 

Singapore. In this equatorial nation, for the past 

13 years, sartorial culture has been championed 

and fostered by one individual above all others: 

Kevin Seah (kevinseah.com). In addition to 

classic suits, tuxedos, and blazers, Seah traffics 

in forward-thinking bespoke attire tailored to 

Singapore’s steamy climate. 

“Bespoke isn’t just about what a banker or 

lawyer might traditionally wear to the office,” 

Seah explains. “I encourage my clients to 

reconsider their preconceptions of bespoke. 

Why not commission a unique tropical shirt in 

beautiful Indian block-print cotton? Or some 

bespoke shorts or chinos? Individuality and selfexpression, 

creating a wardrobe that reflects your 

lifestyle and tastes. That’s the future of tailoring.” 

ETERNAL STYLE 

“Post-pandemic, the conscious consumer wants to invest 

in something that they can wear numerous times in 

numerous ways, dressing it up, dressing it down, rather 

than spending £2,000 on a dress they’ll wear once to a 

party, or buying disposable fast fashion that will quickly 

find its way into a landfill. People’s mindsets around 

fashion have changed. They want longevity, durability, and 

versatility.” So says Daisy Knatchbull, founder of THE DECK 

(thedecklondon.com), the first tailoring shop on Savile Row 

exclusively for women, by women. Established in 2019, the 

firm swiftly found a loyal fanbase among female consumers 

seeking to “buy less but better,” investing in perennial 

garments that can be mended when necessary and altered 

as the body evolves. Trend-proof apparel of sufficient 

quality to survive a lifetime—or more. “Our tailoring is 

made to last,” Knatchbull explains. “We do free repairs for 

life: We construct garments in such a way that they can 

be adjusted for the rest of your life, and beyond. They truly 

can be passed down to the next generation.” 

© KEVIN SEAH 

NetJets 

59

ON THE PULSE 

FEELING BLUE 

The coolest of hues took some time to make its 

way into the world of watchmaking, 

but now it’s here to stay. // By Chris Hall 

60 

NetJets

SINCE THE LATE 1960s, and defi nitely by the onset 

of the 1970s, there have always been some blue 

watches—the dressier kind of Omega Seamasters, 

a few Rolexes, Heuer Monacos. And the latter 

decade also saw a fair bit of wild and colorful 

experimentation, especially as watchmakers 

looked to compete with new-fangled digital 

timepieces. But, by and large, the watches you’d 

actually fi nd at a top jeweler or see advertised in 

a magazine came in two colors: black and white. 

To say it continued that way for the next 40 years 

would be a serious oversimplifi cation—watches 

associated with the sea certainly adopted blue as 

a dial color earlier than others, and such is the 

multitudinous nature of the watch world that you 

can fi nd an exception to any rule. But it is true that 

come the late 2000s and early 2010s, something 

was afoot. Blue was suddenly everywhere, to the 

extent that before long, it was accepted as almost 

a third default color, something to be expected 

every time a new model or range launched, 

rather than something special that would follow 

in due course. We see now that it was just the 

fi rst trickle in what would become a chromatic 

deluge, as manufacturing technology and fashion 

tastes converged to allow watchmakers to offer 

more or less any watch in more or less any color. 

First, a sea of green watches emerged, followed 

by a veritable rainbow of pink, purple, orange, 

and more. At the same time, a whole new 

generation of blue watches has launched—and 

in comparison to the wilder hues on offer, it’s 

starting to look like the perfect middle ground. 

Allow us to present the best of 2022’s blue 

watches: not necessarily as revolutionary as they 

might have been a generation ago, but a very 

welcome additional choice. As you might expect, 

many brands still make the natural association 

between seafaring and watches in some form 

or other. The Baume & Mercier Riviera 10616 

(baume-et-mercier.com), while possessed of the 

necessary water resistance and sturdy steel case 

to dip beneath the waves, is billed as a watch for 

gazing down at the water from your Sunseeker, 

and, appropriately enough, the semi-transparent 

blue sapphire dial makes the automatic 

movement beneath look like something halfglimpsed 

in the shallows. Montblanc’s 1858 Iced 

Sea Automatic Date (montblanc.com) is another 

watch making metaphorical with its dial—this 

time using an array of complicated techniques 

to give the impression of gazing into the ancient 

heart of a glacier. Back on the open waves, and 

paying reference to the brand’s 176 years of 

maritime clockmaking is Ulysse Nardin’s latest 

Marine Torpilleur Moonphase (ulysse-nardin. 

com), a watch that could well be said to embody 

the safer side of blue dials (not for nothing is 

navy blue supposed to be the easiest color for 

men to wear when it comes to their wider 

wardrobes). But at the same brand you’ll also 

AZURE LIKE IT 

Above from left: Audemars Piguet 

Royal Oak 50th Anniversary 37mm; 

Montblanc 1858 Iced Sea Automatic 

Date; Baume & Mercier Riviera 10616. 

Facing page, clockwise from top left: 

Chopard Alpine Eagle Flying Tourbillon; 

Patek Philippe 5470P-001; Ressence Type 

8; Hublot Big Bang Integrated Sky Blue. 

NetJets 

61

ON THE PULSE 

BLUE HEAVEN 

Above from left: H. Moser & Cie 

Endeavour Perpetual Calendar; 

Czapek Antarctique; Oris Big Crown 

Pointer Date. 

Facing page, clockwise from top: 

A. Lange & Söhne Odysseus; Ulysse 

Nardin Marine Torpilleur Moonphase; 

Cartier Santos. 

fi nd the Freak X Aventurine, an altogether bolder 

way to work a deep blue into the collection. 

Indeed, there is often a practical consideration 

to the choice of color on offer. Whether it’s 

the rich starry blue of aventurine glass or the 

complexity of creating exactly the right color-fast, 

wear-resistant pigment, or perfecting the dozens 

of artisanal steps that can go into a high-end, 

enamel-fi red dial, the fi nal color of a watch is 

determined by what’s possible as much as by 

what its creator may have been able to imagine. 

Ceramic watches are notable for opening up a 

whole new world of possibilities: The whole 

watch can adopt a new shade, from bezel to 

buckle, but each new color requires a fresh 

chemical recipe for the raw ceramic powder, 

which will change color when moulded and fi red 

into shape. Hublot’s Big Bang Integrated Sky 

Blue (hublot.com) is a case in point—such a 

delicate hue has taken its engineers a while to 

master. The end result is a watch that won’t be 

mistaken for any other. Also experimenting with 

spreading color beyond the dial is Cartier (cartier. 

com), which having breathed new life into the 

Santos a few years ago, is now expanding it 

far beyond its 1980s roots (which seemed 

daring enough back then) with a blue coating 

to the bezel and bracelet. The all-blue look— 

thanks to its expansive dial and carefully paired 

leather strap—was also on display at Ressence 

(ressencewatches.com), which debuted its new 

Type 8 (the simplest and most stripped-back 

of its creations to date) in just one color. And if 

clever, independently owned watch brands with a 

minimalist streak are your thing, there’s also H. 

Moser & Cie (h-moser.com), whose nifty perpetual 

calendar complication was given a dazzling blue 

dial for the Endeavour Perpetual Calendar that 

launched in February alongside a provocative 

sister model whose dial came inscribed 

with chalkboard-style instructions for use. 

At the other end of the spectrum, in terms 

of solemnity if not visually, there is perhaps no 

better indication of blue’s arrival than its use by 

the very biggest watchmaking maisons for their 

top releases. Patek Philippe (patek.com) chose 

to debut an incredible, multi-patented new 

chronograph, reference 5470P-001, in what is, 

by its dignifi ed standards, a very racy blue and 

red color scheme, with a casual fabric strap to 

ALL IMAGES COURTESY OF THE WATCHMAKERS 

62 NetJets

Ceramic watches are notable for opening up a 

whole new world of possibilities. 

match. Meanwhile, its companion at the very top 

of the tree, Audemars Piguet (audemarspiguet. 

com), wisely kept the classic blue dial for its 

stainless steel 39mm Jumbo 50th anniversary 

reissue of the Royal Oak but—according to 

collectors watching the 50th anniversary 

collection as it launched—the piece that set 

tongues wagging was the smaller, more unisex, 

37mm in ice blue. More than any other blue, this 

particular shade stood out in 2022: it was hard 

to miss at A. Lange & Söhne (alange-soehne. 

com), , on the new Odysseus, and equally catching on Czapek’s Antarctique (czapek.com). 

Some would surely argue that the combination 

of a frosty pale blue is a perfect match for the 

brushed and polished titanium of the Odysseus, 

or the steel of the Antarctique, but I think the 

truth is these sleek, integrated-bracelet designs 

work well with almost any blue (or almost any 

color at all, come to that). Certainly Chopard’s 

Alpine Eagle (chopard.com), which is hewn 

from the same strata as the Royal Oak, Nautilus 

et al, is no worse for having a brighter, bolder 

blue dial on its new Flying Tourbillon reference. 

The dial pattern is crafted to resemble the 

fl ecked iris of an eagle’s eye, and here has been 

redrawn to emanate from the beating tourbillon 

at six o’clock. Not to take away from the handfi 

nished watchmaking on show, but sometimes 

it’s all about having a dial the owner wants to 

stare at for far longer than it takes to tell the time. 

You could say the same—at a very different 

price point, with very different techniques on 

offer—of a watch as unassuming as Oris’s Big 

Crown Pointer Date (oris.ch). Pictures only begin 

to hint at how glossy, how rich and how all-round 

smart is the navy blue dial. Alongside the more 

illustrious horology we’ve just rattled through, 

eye- 

it might recede into the background, but when 

all is said and done it’s a perfect embodiment of 

our opening point: A blue watch that works as a 

mainstream choice, with infi nitely more character 

and life than if it were sombre black. Indeed, 

when it comes to watchmaking, there has really 

never been a better time to have the blues. 

NetJets 

63

THE GOURMET 

TABLES 

A global guide to the best new restaurants, 

many of which have a Gallic twist. // By Bill Knott 

64 NetJets

KNOW TO 

© KOLOMAN; OPPOSITE PAGE: FRANCESCA MOSCHENI 

NetJets 

65

THE GOURMET 

TASTING FINE 

Below, from left to right: Soufflé for 

two at Koloman, New York; the bar at 

Batea, Barcelona; Adriana Cavita at 

her eponymous London restaurant; 

Japanese-French fusion at Magma in 

Paris; Alejandro Saravia of Melbourne’s 

Victoria by Farmer’s Daughters; a 

private room at Mr. T’s in L.A. 

P64-65, from left: Pancia di vacca 

from Horto in Milan; peach and 

raspberry Charlotte from the dessert 

menu at Koloman. 

IT MAY HAVE BEEN usurped in gourmets’ affections over the 

past couple of decades by molecular gastronomy and Scandi 

minimalism, but French cuisine is fighting back. Perhaps, postpandemic, 

we all crave burgundy banquettes, crisp white napkins, 

sparkling chandeliers, and the contented bistro buzz that only 

Gallic savoir-faire can provide. 

Nowhere is that truer than New York. Daniel Boulud, New York’s 

favorite French son, has gone back to his Lyonnais roots to open 

Le Gratin (legratinnyc.com), a pitch-perfect bistro de luxe with 

dishes that would bring a tear to his maman’s eye: cervelle de 

canut (soft cheese with herbs), quenelles of pike with mushrooms 

and gruyère, pâté en croûte gourmand, and spit-roast chicken with 

gratin dauphinois. 

Not to be outdone, Fouquet’s, the hallowed Champs-Élysées 

brasserie, now has a New York outpost, in the heart of Tribeca. 

The menu at the Art Deco-ish Brasserie Fouquet’s New York 

(hotelsbarriere.com) is the brainchild of marquee chef Pierre 

Gagnaire, who adds his customary élan to a classically Gallic menu 

of escargots, sole meunière, and steak tartare. 

Up in NoMad land, Austrian chef Markus Glocker is fusing a 

Viennese café vibe with a (mostly) French menu. Taking over the Ace 

Hotel space vacated by The Breslin, Koloman (kolomanrestaurant. 

com) offers cheese soufflé with confit mushrooms, and salmon 

en croûte with beetroot beurre rouge, but there’s also a schnitzel, 

naturally, and sachertorte to follow. 

Back in Paris’s 16th arrondissement, Le Petit Rétro (petitretro. 

fr) is hardly new—this glorious Art Nouveau bistro has been in 

business since 1904—but the owner is: The renowned Guy Savoy, 

who has installed wunderkind chef Irwin Durand (Le Chiberta) at 

FROM LEFT: NICK JOHNSON, VILMA EK, ARIANA RUTH 

66 NetJets

“Perhaps, post-pandemic, we all crave 

burgundy banquettes, crisp white napkins, 

and sparkling chandeliers.” 

FROM LEFT: ALEXANDRE ZHU, TRISTAN JUD, INNIS CASEY 

the stove. Expect marrowbone tartine, veal sweetbreads with grain 

mustard, classic desserts, and a great wine list. 

Over in the 11th arrondissement, by Oberkampf, the love affair 

between France and Japan continues at the small and stylish 

Magma (+33 01 4805 5690). Yamaguchi-born chef Ryuya 

Ono’s menu changes “suivant son humeur”, but his sublime 

technique is a constant, cooking classic French combos—gurnard 

with bouillabaisse sauce, rabbit pithivier with smoked eel—with 

precision and aplomb. 

Across the Channel, chef Alex Dilling, who earned his spurs at 

The Connaught and The Greenhouse, now has his name above 

the door at the Hotel Café Royal (hotelcaferoyal.com). His refined 

brand of haute cuisine marries French technique with luxury 

ingredients and a generous dash of originality: aged kaluga caviar 

with oysters and long pepper, for instance, or pâté de campagne 

with black truffle and jamón ibérico. 

It is London’s hottest ticket right now, but rivaling it will be 

The Audley (theaudleypublichouse.com), international gallerist 

Hauser & Wirth’s makeover of a towering old Mayfair pub. Hauser 

& Wirth—known as Artfarm, for hospitality purposes—have plenty 

of form (Roth Bar & Grill in Somerset; The Fife Arms in Braemar; 

Manuela in L.A.) and promise a classic ground-floor pub with bar 

snacks, and the first-floor Mount St. Restaurant, with ex-Gordon 

Ramsay chef Jamie Shears rattling the pans. 

Londoners love a little spice, and Cavita (cavitarestaurant.com), 

the newly opened, much-lauded Mexican joint in Marylebone, 

is happy to oblige. The chef/proprietor is the hugely talented 

Adriana Cavita; the space is a high-ceilinged subtropical oasis; 

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MATTIA PARODI 

THE GOURMET 

and the food is earthy and seductive. Try the smoked beef shin 

quesabirria—a hybrid of a taco and a quesadilla—served with veal 

bone consommé. 

Elsewhere in Europe, Barcelona continues to cement its gastrotourist 

reputation with Batea (bateabarcelona.com), the handsome 

new seafood restaurant from local boy Carles Ramon and Galician 

Manu Núñez, the two chefs behind the acclaimed Besta. Their 

sometimes audacious menus delight in uniting their two corners 

of Spain (and the Atlantic with the Mediterranean): spicy mussel 

croquetas, maybe, or cockles with a salted fish broth dashi, or 

sautéed baby cuttlefish with bouillabaisse mash and dry-aged 

steak. Go with an open mind and an empty stomach. 

In fashion-conscious Milan, nowhere is more in vogue than Horto 

(hortorestaurant.com), the sleek and stylish restaurant atop The 

Medelan, the new business and retail complex in Piazza Cordusio. 

The brains in the kitchen belong to Norbert Niederkofler, the three- 

Michelin-starred chef from St. Hubertus, who has transferred his 

ultra-local philosophy from the Dolomites to Milan. All his produce 

comes from within an hour’s drive of the city: The menu changes 

constantly, but expect freshwater trout and sturgeon, locally farmed 

caviar, and imaginative twists on northern Italian classics such as 

Piemontese “plin” (agnolotti) gilded with saffron and scattered with 

borage flowers from the terrace garden. 

Meanwhile, Bangkok’s post-pandemic recovery continues 

apace, and the city’s cosmopolitan tastes are exemplified by Terra 

(bangkok-terra.com), the smart new Spanish restaurant from 

Barcelona-born chef Sandro Aguilera. Located just off Petchburi 

Road, Aguilera’s menu takes the very best of Spanish produce and 

turns it into a feast both for the palate and for the eyes. Ajo blanco 

is reinvented with coconut, clams, and a basil granita; cuttlefish 

is served as a tartare with charred lettuce; while Galician octopus 

has bomba rice, roasted white asparagus, and alioli for company. 

For an underappreciated cuisine much closer to home, head to 

North (north-restaurant.com), in Phrom Phong, a leafy sanctuary in 

the middle of Bangkok. Chiang Rai-raised chef Panupong Songsang’s 

menu, as the restaurant’s name suggests, is a homage to northern 

Thai cuisine—the ancient kingdom of Lan Na—and his cleverly 

crafted menu takes diners on a journey through river and jungle, far 

away from the coconut palms and the ocean that inform many Thai 

menus. Expect butterflied and grilled king river prawns with khao soi 

noodles and a spicy broth, Chiang Rai-style deep-fried catfish salad 

(“larb”), and tea-smoked duck breast with galangal chili sauce. 

A TASTE OF THINGS TO COME 

Above: Refined dining at Horto, Milan. 

Facing page, from top: Markus Glocker 

and Katya Scharnagl of Koloman, 

New York; côte de boeuf from Le Gratin, 

also in the Big Apple. 

68 NetJets

FROM TOP: NICK JOHNSON, BILL MILNE 

Jeow (jeow.net.au), in Melbourne, has much in common 

with North: the food here is Laotian, from the other side of the 

Mekong—“jeow” is the Lao word for a sauce, paste or dip—and 

funky, jungle flavors are to the fore in dishes like “or lam”, a brothy 

stew made with beef short ribs, spiced with the Szechuan pepperlike 

“sakhaan” and fragrant with herbs. Chef and co-owner Thi Le 

is also fermenting her own Laotian fish sauce, a cloudy condiment 

called “padek” that adds its distinctively pungent flavor to many 

Laotian dishes. 

Also in Melbourne, Victoria by Farmer’s Daughters 

(victoriarestaurant.com.au) has galvanized the Fed Square 

culinary scene with an ambitious 250-cover restaurant, a 20-cover 

wine library, and an all-weather terrace overlooking the Yarra 

River. Leading the kitchen is chef Alejandro Saravia, and his menu 

celebrates the produce of Victoria, from Snake Valley smoked eel 

pâté with pancetta, and Koo Wee Rup asparagus with walnut 

cream to Western Plains pork loin with roast onion and dark beer, 

and free-range lamb cutlets with mountain pepper mustard. The 

wine list is described as a “bible,” and they’re not kidding. 

There’s no kangaroo on Saravia’s menu, but it has somehow 

hopped over to Singapore: specifically, to Kaarla (kaarla-oumi.sg), 

the new restaurant from Australian-born chef John-Paul Fiechtner. 

His spotlight shines on Australian coastal cuisine: as well as 

kangaroo, salted and given extra bounce with liquorice root and 

bush tomato, you might find Australian oysters with oyster leaf and 

fig leaf vinegar, Abrolhos Island scallops with edible flowers and 

trout roe, and wagyu from Robbins Island, pepped up with pickles 

and preserves from Fiechtner’s garden. The kitchen’s impressive 

wood-fired grill gives a welcome lick of smoke to many of the 

dishes, and the wine list is also striking. 

Finally, heading back to the States, and two new restaurants— 

the first in Los Angeles, the second in Chicago—that confirm 

the Gallic trend, although Mr. T’s (mrtrestaurants.com) original 

restaurant is in Paris’s trendy Upper Marais district, where chef 

Tsuyoshi Miyazaki (the eponymous Mr. T) and business partner 

Guillaume Guedj play fast and loose with the bistro concept, to 

the delight of a hipster crowd that feasts happily on lamb kebabs 

scented with burning thyme, truffled mac’n’cheese, and vegan 

“merguez” made from carrots and served with salsify fries, all to a 

thumping R&B backbeat. Expect no different on Hollywood’s North 

Sycamore Avenue. 

Obélix (obelixchicago.com), in Chicago’s River North district, 

is cut from more traditional cloth: Daniel Boulud (or his mother) 

could have written the menu. Gratinated onion soup features a 

rich beef stock, Swiss cheese and croûtons, salade lyonnaise 

tosses duck confit and duck egg in with the frisée and the 

vinaigrette, and coquilles Saint-Jacques are bathed in a grapestudded 

sauce Véronique. The sancerre is perfectly chilled, the 

plateau de fruits de mer is a work of art, the jelly in the pâté en 

croûte has the perfect wobble, and the room is as buzzy as a 

beehive. As co-owners and brothers Oliver and Nicolas Poilevey 

would probably say: If it ain’t broke, don’t fix it. 

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TASTING NOTES 

One of Bordeaux’s leading vineyards is converting its 

terroir to biodynamic farming —a change led by the 

formidable Saskia de Rothschild. // By Guy Woodward 

LAFITE 

LOOKS 

FORWARD 

WITHIN THE WINE world, Bordeaux is not a place where things 

tend to happen quickly. Take the region’s hallowed 1855 

classification, which ranks the top châteaux of the Médoc from 

first to fifth growths. The ranking has seen just one change 

in its 167-year history—the stately Mouton Rothschild being 

promoted from a second to first growth after its owner, Baron 

Philippe de Rothschild, successfully petitioned agriculture 

minister and future president Jacques Chirac in 1973. 

Other than that, such is the sanctity of their terroir that changes 

of ownership, winemakers, and even the expansion and addition 

of vineyards, have not threatened the status of this vinous elite. As 

a result, Mouton’s close relation, Château Lafite Rothschild, which 

belongs to another branch of the aristocratic family, has, since 1855, 

retained its status as one of only four, latterly five, Premiers Grands 

Crus Classés – and with it, its reputation as a bastion of Bordeaux, 

and one of most vaunted, coveted (and expensive) wines in the world. 

Lafite, too, is not given to radical change. Under the long-time 

stewardship of the debonair if somewhat detached Baron Éric de 

Rothschild—cousin to Baron Philippe—it continued on its serene 

trajectory, Baron Éric’s only nod to fashion the velvet smoking 

slippers he was fond of wearing to the grand black-tie dinners 

that are commonplace in Bordeaux’s wine fraternity. Yet having 

celebrated its 150th year in the ownership of the same family in 

2018, the property has undergone something of a transformation. 

Two things happened in 2018, in addition to the anniversary 

celebrations. Firstly, Saskia de Rothschild (the sixth generation, 

and neither the oldest child, nor male, and therefore destined 

not to inherit her father’s title) took over the management of 

the estate, and its various sister properties, as the first female 

chairwoman of Domaines Barons de Rothschild (Lafite). 

“When the family decided it was time for Baron Éric to hand 

over to his daughter, it was a big, big change,” says Jean-Sebastien 

Philippe, international director of DBR Lafite. “We moved from a man 

who was a legend in the wine world, who had been managing the 

estate since 1974, to his young daughter, who was only born in 1987. 

“It was a big move, and when Saskia came on board, she wanted 

to make quite a lot of changes across everything we do. Not that what 

we were doing was wrong, but it was time to embrace modernity.” 

The second change—and the most significant immediate 

impact she made—was to convert all the Lafite vineyards (and 

those of its sister estates) to organic viticulture, a relatively 

radical move in Bordeaux. And having gone so far, why not go 

further? Over the last four years, the estate has been following— 

“in a scientific, empirical way,” says Philippe—biodynamic 

viticulture. One third of the property is now biodynamic, after a 

long-term study in collaboration with the University of Bordeaux, 

to gauge the effect of biodynamic farming on the vineyards. 

As Philippe acknowledges, it was “a very strong statement” for a 

first growth to commit itself to a type of vineyard husbandry that is 

more common in the more rustic wine regions of Burgundy, the Loire 

or even that hipster’s favourite the Jura. A handful of Bordeaux’s 

classified estates—notably Châteaux Palmer and Pontet-Canet— 

have followed the same path, but very few of the scale and status of 

Lafite (whose vineyard holdings total more than 270 acres, compared 

FIRST AMONG EQUALS 

Château Lafite Rothschild, home of 

one of the Premiers Grands Crus 

Classés of Bordeaux. 

FRANÇOIS POINCET 

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FRANÇOIS POINCET 

TASTING NOTES 

“We’re trying to find a new way of interacting 

with consumers.” – Jean-Sebastien Philippe, international director, DBR Lafite 

72 NetJets

DRIVING FORCE 

Jean-Sebastien Philippe is one of 

the innovative team bringing a new 

dynamism to the hallowed cellars of 

Château Lafite Rothschild. 

to small single-figure acreage at most Burgundy domaines). 

But then Saskia de Rothschild is not scared of a challenge. 

A graduate of HEC Paris and Columbia University, she carved 

out a successful career as an investigative journalist for the 

New York Times International Edition in the U.S., Africa, 

and Europe, where her assignments included a month spent 

interviewing inmates at the notorious La MACA prison at 

Abidjan, in Côte d’Ivoire; following the first female U.S. 

Marines on Afghanistan’s front line; and being embedded with 

sheep farmers taking on the mining industry in Greenland. 

This is not a woman afraid to get her hands dirty. “It was a great 

time, covering elections and other events in the area,” she said of 

her time in West Africa. When it became clear that she was favored 

over her two brothers and other contenders from the six branches 

of the family who are shareholders in Lafite, she returned to France 

to study viticulture and winemaking, and committed herself to the 

land where, as a young girl, she had picked grapes and tasted 

blends with her father. “I knew the place. I loved the place. And 

I felt I could protect it for years to come,” she said at the time. 

The conversion of the vineyard to organic and, ultimately, 

biodynamic farming is a wholesale undertaking. “It’s not a case of 

being organic for the sake of being organic, but going further via 

agroecology and agroforestry,” says Philippe. So while many Bordeaux 

estates are bolting on vineyards through the somewhat controversial 

purchasing of land from neighboring (but not necessarily classified) 

estates, Lafite has been pulling out acres of vineyards and replanting 

them with trees. “The trees were cut in the 1970s and ’80s so it 

was time to replant them to reproduce corridors of vegetation and 

wildlife,” says Philippe. The 494 acres of marsh fields at Lafite that 

sit alongside the vineyards are now home to herds of wild cows. 

“There is a lot of thinking and beliefs about biodynamism, 

but we wanted hard facts,” says Philippe. “We already have 

five years of data, and we need to do five more years’ study 

to go deep into understanding what biodynamics bring to 

the vineyard, good or bad. The electro-connectivity of soil, 

minerality of soil, genetic studies of soil, rootstock, leaves, etc.” 

The move is, he says, “very much linked to Saskia’s belief,” but is 

“something that we are embracing and that everyone is following, right 

across the château.” The transition, adds Philippe, has required “full 

commitment” from all involved. “We can’t force our viticulturalists to 

do something, so it needed us to fully explain and convince workers 

who have been here for generations that this is the way forward.” 

It is still too early to say how the move will impact the style of the 

wine in the bottle, but analysis by plot, grape variety, and terroir via 

blind tastings has shown “neither a drop nor a rise in quality”, says 

Philippe. So, given that the process is significantly more expensive 

and labor-intensive, leading to a drop in yields due to a less 

interventionist approach, but requiring more manpower to prepare 

and spread biodynamic concoctions in the vineyard, why bother? 

“Well, fortunately, we can afford it,” says Philippe. “But 

first and foremost, it’s about the health of the vineyard and 

the people working there for us. And then we cannot ignore 

the fact that there is a strong tendency these days—and this 

affects everything that we do—for people to be more conscious 

of the behaviour and approach of brands they consume.” 

There is also, says Philippe, the social impact. “We do a lot of 

things at Lafite that go beyond viticulture—so how can we create an 

ecosystem where we can help people who are in difficult situations 

to re-find a purpose in life and reintegrate themselves into society?” 

The answer has been through a program that sees refugees 

from parts of Africa and the Middle East recruited to be retrained 

and integrated into the Lafite vineyard team. “We welcome around 

10-20 every year, and try to provide them with a new job and 

a path for the future,” says Philippe. The property also has a 

foundation aimed at “being socially respectful in our local networks, 

in Pauillac [the commune where Lafite is based] and Bordeaux, by 

redistributing some of the wealth we accrue to the right causes.” 

It’s all part of a mission, as Philippe says, to establish a more 

emotional connection with consumers. “My first impression 

when I came to Lafite was that we have a fantastic distribution 

network via the négociant system, but conversely, it was 

creating a distance from consumers. So we’re trying to find 

a new way of interacting with consumers, and moving away 

from big wine dinners where all the trade comes together and 

tells you how good their wine is, which can be quite boring.” 

Last year, Saskia de Rothschild added the title of CEO to 

her responsibilities, after the resignation of former incumbent 

Jean-Guillaume Prats, whose team now reports directly to de 

Rothschild. It completed her assumption of total control of 

the estate, where, in another break from tradition, she now 

lives with her family, including her two young daughters. 

De Rothschild’s father used to split his time between 

Pauillac and Paris; indeed, Saskia is the first member of 

the family to live at the estate since it was bought by Baron 

James de Rothschild in 1868. “She decided to live at the 

château and be here every day, to show her commitment,” 

says Philippe. That commitment, it seems, is total. lafite.com 

© CHÂTEAU LAFITE ROTHSCHILD 

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INSIDE VIEW 

KEEP ON 

MOVING 

74 NetJets

The Kramlich Collection 

and Residence is a result of 

one couple’s dedication to 

new media art—and 

this is just the beginning. 

CLEBER BONATO 

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CLEBER BONATO 

INSIDE VIEW 

ABOVE 

“Right-handed 

Koons Bunny,” 2005, 

by Jason Rhoades. 

FACING PAGE 

Nam June Paik’s 

“TV Buddha,” 

1989. 

P74-75 

“The Enclave,” 

2012-13, by 

Richard Mosse. 

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CLEBER BONATO 

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INSIDE VIEW 

MEDIA MANAGEMENT 

78 NetJets

RYAN YOUNG 

Fittingly, for one of the most significant and pioneering collections of media art in the world, the Kramlich Collection is not standing 

still. Since Pamela and Richard Kramlich (above, at their residence) focused their attention on new media in the late 1980s they have 

cultivated a body of work that now encompasses over 200 films, videos, slides, and installations, as well as over 250 significant works 

of photography, sculpture, painting, and drawing by more than 230 artists from around the world. Major players featured in these include 

Marina Abramović, Steve McQueen, and Andy Warhol. Having amassed such a notable collection, the next step in the journey was to 

build an establishment capable of presenting a series of works that, according to the Kramlichs, “lived and breathed, that was disruptive, 

and that placed a complex set of demands on its installation, in terms of space, light, scale, sound, and time.” This involved both working 

with artists to establish how best to display their work and a near-20-year collaboration with the architects Herzog & de Meuron, which 

resulted, in 2016, in the magnificent Kramlich Residence. Located amid the beauty of Napa Valley, the 8,000 square feet of galleries 

allow visitors—tours are invite-only—to view the collection at a pace dictated by the works themselves. The next stage involves exhibitions 

drawn from the collection, with the inaugural one, “Human Conditions,” consisting of 22 installations of media art that investigate a 

range of crucial issues in the spheres of politics and psychology. A second exhibition focusing on portraiture will begin in January. While 

access to the collection is exclusive, the Kramlichs are conscious of engaging the wider public. Most recently, this has manifested itself 

in the first volume of a series of four books, “The Human Condition: Media Art from the Kramlich Collection, 1” (published by Thames & 

Hudson). Edited by Shannon Jackson, the tome features lush photography of the collection and essays by leading curators and scholars 

in the field, commenting on complex issues from civil war to planet degradation. Like much of new media itself, this remarkable story 

continues to move on. kramlichcollection.org 

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INSIDE VIEW 

ABOVE 

“Drawing Restraint 9,” 

2005, by Matthew Barney. 

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CLEBER BONATO 

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81

THE LAST WORD 

JOHN MUSE 

The businessman, polo player, and 

NetJets Owner on how he spends 

his rare, spare time. 

TRAVEL 

Sun worshipper or thrill-seeker? 

I’m a thrill-seeker, definitely. I like 

to try things such as heliskiing in 

Canada, New Zealand, or South 

America. 

ACCOMMODATION 

Grandes dames, luxe design, or 

eminently private? I like cool and 

cozy—maybe a small cottage or rental 

home over a slick, modern hotel. 

FOOD 

Top names or hidden gems? The 

latter for me—hidden gems with 

menus featuring very flavorful and 

moist, tender proteins. 

ARCHITECTURE 

Classical or modern? Both— 

but preferably a mix, with a classic 

outside elevation, but modern 

kitchen and bathrooms. 

ARTS 

Still life or live performance? 

Always live! 

TRANSPORT 

Fast lane or cruise control? I prefer 

cruise control and a smooth, but not 

slow, speed. 

DAY TO DAY 

Big screen or good book? Big 

screen for movies/documentaries 

or sports. My favorite author is 

David Brooks, the columnist on 

The New York Times. 

Chilled champagne or a 

contemporary cocktail? Maybe a 

contemporary cocktail, but I would 

also settle for a great red blend. 


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WHEN THEY ASK WHERE YOU’RE FROM. 

THE WORLD 

Each day aboard The World, you awaken in the most remarkable home you will ever own. 

As one of the few international adventurers who live this incomparable lifestyle, you explore 

each continent and sail every sea surrounded by unrivaled anticipatory luxury service on 

the planet’s largest private residential yacht. 

Learn more about ownership opportunities. 

aboardtheworld.com | +1 954 538 8449

ENJOY RESPONSIBLY Imported by Casamigos Spirits Company, White Plains, NY, Casamigos Tequila & Mezcal, 40% Alc./Vol.

Netjets US Autumn 2022

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