10 Most Trusted Senior Care Service Providers 2022 Vol 2

10 Most Trusted Senior Care Service Providers 2022
eadquartered in Raleigh, NC, Blue Moon Estate
HSales is a growing national franchise with
franchisees operating in 24 states. Established in
2009, Blue Moon Estate Sales was created to set the highest
standards in the senior care industry. After five successful
years in the Raleigh market, founders Deb, Ken and David
Blue wanted to bring their proven business model to a
larger audience.
Thus, in 2013, Blue Moon Estate Sales started franchising,
developing an industry-leading training and ongoing
support program. Fast forward to today and Blue Moon
Estate Sales is now part of the Best Life Brands family,
with private equity backing by The Riverside Company.
Under the leadership of Bob Lang, the Brand President,
Blue Moon Estate Sales is standardizing the estate sales
business with a proven system of expert training and
partner support. Its proven franchise system consistently
delivers results that excite its customers.
In an interview with Insights Care, Bob shared valuable
facts about Blue Moon Estate Sales, highlighting its
unparalleled service to the clients in the senior care niche.
Bob, Tell us about your journey so far at Blue Moon
Estate Sales.
I've been in franchising for 25 years in the senior care and
retail/wholesale spaces. When I learned about this
opportunity with Blue Moon, it checked the boxes for me.
First, to be able to lead a growing brand like Blue Moon
within the Best Life Brands family was very exciting for
me. Second, Blue Moon is focused on helping seniors in
transition.
Working with seniors in transition and providing services
within the home environment was something I was very
familiar with from having spent years within the care space.
Third, the retail component of what we do resonated with
me because of my experience in both retail and wholesale.
And finally, I really enjoy the franchising industry and
having the opportunity to work with small business owners.
There are many things I like about my job. I love helping
our franchisees to achieve their goals. I like Blue Moon's
reputation and how we are positioned in the estate sale
industry. I'll tell you a quick story. We were at a sale in
Illinois. A lady came up and said, "Oh, this isn't like other
estate sales. This is so nice! It's easy to get around and shop,
and I really like this." That was wonderful to hear!
Another person came up to me and told me his daughter
lives in North Carolina. Whenever he is there, he goes to
Blue Moon Estate Sales. He shared how excited he was
when he saw a Blue Moon Estate Sale in Illinois, and he
asked if there would be more in the area since they liked
shopping Blue Moon sales in North Carolina! I love that.
The consistency of the brand, seeing it come to life and
having that consistent experience—and it's our owners that
make it happen! Every time one of our locations gets a
great customer review, that's music to my ears.
What challenges do you face while working in the senior
care industry?
While there are many challenging aspects of my position,
there are a few areas that get a lot of my attention. The first
is having to balance the interests of different groups of
people.
October 2022|16|www.insightscare.com