10 Most Trusted Senior Care Service Providers 2022 Vol 2

Tell us more about the services that give Carnegie East
House distinct edge to stand out from the competition?
Carnegie East House is distinct in its market—New York
City—it offers expansive apartments, dynamic programming,
and exceptional value. As a not-for-profit organization,
the end goal is not to produce increased profitability.
Our efforts focus on one objective: serving and supporting
residents with the highest standards of care possible.
Residents of our community represent all backgrounds and
professions: teachers, doctors, lawyers, nurses, interior
decorators, accountants, writers, judges, librarians,
homemakers, artists, actors, professors, researchers, social
workers, simultaneous interpreters, and musicians. We are
an inclusive community that appeals to people who value
individual care in an ideal setting, where healthy aging is
nurtured and fostered.
What is your opinion on the effects of the current
pandemic on the healthcare sector, and what challenges
did Carnegie East House face during the initial phase of
the pandemic?
One cannot underestimate the financial and human capital
challenges presented by the pandemic. From the cost of
purchasing enormous quantities of personal protection
equipment to the loss of revenue due to a freeze on
admissions, the strain has been taxing. In addition, the
pandemic placed many additional stressors on staff—all of
whom are essential workers—by putting them at risk by
commuting and working and adding to their already heavy
workloads with additional safety protocols and new
regulations issued weekly.
The largest challenge presented in the initial phase of the
pandemic was developing new protocols to ensure the
safety of residents and personnel. We had to amend almost
every aspect of our operations, and we revised these
changes throughout the days, weeks, and months of the
pandemic. From meal delivery to getting all personnel
COVID tested weekly, we had to implement a new way to
operate every day.
With continuous technological development in the
healthcare space, what is your prediction about the
future of the senior care services market?
Our
operations
and programming
are constantly
evolving to meet
our residentʼs
new needs and
to serve them
better
will have to be met. New buildings and residential units
will have to be much more energy efficient. Additionally,
advances in technology will enable clinicians and patients
to interface more efficiently and effectively.
As an established leader, what would be your advice to
the budding entrepreneurs and enthusiasts aspiring to
venture into the senior care services niche?
No matter how we serve this market, it all boil down to
individual care. Never lose sight of the true objective—taking
care of each person as you would your mother,
father, friend, sister, or brother.
How do you envision scaling Carnegie East House’s
operations and offerings in 2021?
At present, we will focus on improving our communities
and elevating all facets of operations. We are planning a
sizable renovation project and the addition of some exciting
new amenities. Our operations and programming are
constantly evolving to meet our resident’s new needs and to
serve them better.
As the demographic construct of ‘older adults’ evolves and
more baby boomers age, we will have more technology
users who have a higher level of proficiency—new needs
October 2022|34|www.insightscare.com