10 Most Trusted Senior Care Service Providers 2022 Vol 2

these years, and they're doing the same thing as they age.
So, I think we will see a higher demand for quality and
special preferences because that's what the baby boomers
want. But there's this large, growing population of 85 and
older people, who typically tend to need a lot more care.
According to Consumer Affairs, in order to keep up with
the demand in the United States, we'll need to have 1
million new senior housing units by 2040. There's a huge
need for more. We will need to rely on remote patient
monitoring and artificial intelligence to supplement what
caregivers do because we won't have enough people. We
already saw that rise during the pandemic, but the caregiver
shortage existed before.
The pandemic has just pushed everything faster into the
future than we anticipated. We can use technology to aid
caregivers in doing a better job. We're going to see
something that we've never seen before, and we have to be
prepared to help consumers understand the changing
landscape and embrace the changes because they're coming.
As an established leader, what is your advice to budding
entrepreneurs and enthusiasts aspiring to venture into
the senior care services sector?
I'm a little biased because I'm a franchisor, but if you're
looking to get into the senior care space and you want to
make a difference, I think the most streamlined path, so you
don't have to make a lot of mistakes, is going with a
franchise system. Rather than trying to open your own
[business], franchising is a great way to enter the space
because you have a system that has proven methods and
strategies.
The way that franchising is set up is that if you're
successful, the franchisor is successful. If you're not
successful, that hurts the franchisor. We have these aligned
goals to ensure that our franchisees are well supported.
Whether it's our brand or another brand out there, I love
franchising because you're in business for yourself but not
by yourself. I think it's rewarding to a lot of people to know
that they can be in charge of their own destiny. Franchising
really drives small business in the United States, and it
leads to wealth in cities and in economies.
I love franchising because it helped me achieve my
personal dreams when I never saw a pathway to do that. I
love it because it's created both a business opportunity for
our hundreds of franchisees. We've been able to impact tens
of thousands of families who need help finding quality care
positively because of franchising. Franchising enables
people to live their dreams, take care of their families, take
care of their communities and make a difference. So that's
my tip to someone out there, especially if you're a novice.
How do you envision scaling CarePatrol's operations
and offerings in 2022?
This year, we are really focusing on updating many of our
technology platforms because technology continues to be
really important. We're making upgrades to help our
franchisees move quicker and focus on what matters most,
which is helping older adults.
For example, we have a proprietary CRM that's being
enhanced, and we're reconfiguring some of the functions so
we can stay up to date and help our franchisees move
quicker and be more efficient. We also introduced a new
learning management system for our franchisees that will
help them with their continued learning and any staff they
bring on.
That will help them scale at the local level because we're
focusing on building teams. While this business is
rewarding, it's tough, and while you don't need a lot of
employees, you should have a handful of employees on
your team that can support you to continue to grow and
touch lives. By creating efficiencies with our national
accounts, we have opportunities to pass on the savings to
our franchisees.
When we're working with our national accounts, we help
our franchisees with billing and collections. We're updating
our processes there to streamline and help our franchisees
get paid faster. We just completed a brand refresh which is
so amazing because CarePatrol never really had a
professional company look at our brand—it was really
birthed from the founder who created the look and the feel.
It was important to us that our brand resonated with our
primary customers, so we spent all of last year working on
our brand refresh, and what we found out is that people who
know us love us. The biggest opportunity we have is to help
educate people and make sure that there's awareness about
what we do. We're also launching this year to scale the
business, consumer marketing and educational campaigns
to drive awareness. We feel like these are really great
things, and the brand refresh has put a new focus on our
brand.
It is giving us permission to be innovative, which is one of
the pillars that we're focusing on this year. Innovation and
renovation because we're in the midst of this changing
landscape, and it's fascinating. We've got to be able to move
with it.
October 2022|26|www.insightscare.com