Dayton Idea Book February 2023

supporting
YOUR SLEEP
Making sense of today’s mattress options
BY LEE RHODES
“Going to the mattresses” is an expression that (for those who aren’t Godfather fans
and don’t already know) means to gear up for battle.
The thought of purchasing a new mattress may feel a bit like going to battle, what
with the plethora of options available today and the fact that–since we spend a third of
our lives sleeping–choosing the right mattress is a big decision. All the more reason to
view this purchase not with trepidation but with anticipation and even excitement–and
to get educated before you start to shop.
Mary Helen Rogers, VP of Marketing and Communications at the Better Sleep
Council, concurs. “We’re not here to tell you what to buy,” she says. “We recognize
that it’s a very personal process, so we’re here to make it more fun and less of a
grudge purchase.” ➻
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