InnFocus Spring 2023

Credit: Destination BC/Kari Medig
As the new year begins, it’s a good time to
check on the state of the tourism industry,
one of British Columbia’s biggest employers
and a critical source of export earnings for
the province. Both globally and in Canada,
no industry was hit harder by the protracted
COVID-19 pandemic and the sweeping public
health measures adopted to stem the spread
of the virus across the world. Here in BC,
the pandemic’s toll on the industry—and the
communities that rely on it—was dramatic,
underscoring tourism’s large economic
footprint in the province.
Tourism is Recovering
The good news is that tourism has been
recovering, gradually, since the darkest days
of 2020, when almost no one was venturing
outside of their local communities. The data
show a significant and steady increase
in visitors coming to and traveling in BC,
compared to 2020 and 2021. The table, from
Destination BC, summarizes projected visitor
numbers for 2022, as well as actual arrivals in
2019. The 2022 forecasts are based on data
covering the first ten months of the year. The
last column shows the estimated percentage
change in overnight visitors for each market
segment between 2019—the last pre-COVID
year—and 2022.
It is clear that international tourism is far
from having “normalized,” whereas domestic
visitors—from other provinces, plus British
Preliminary BC Visitation Forecast
Market 2019 Visitors 2022 Forecast % change
US overnight 3,862,490 1,969,000 -49.0%
Asia-Pacific 1,186,057 348,000 -70.0%
Europe 735,473 426,000 -42.1%
Total international 5,978,762 2,881,000 -51.8%
Canada overnight 13,968,000 13,000,000 -4.8%
BC* 9,907,000 9,446,000 -4.7%
*Number of overnight stays by BC residents within the province.
Source: Destination BC
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