Sales Brochure WTM. Means Business - World Travel Market

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04 Return on your Investment (ROI) Event marketing is still considered by international marketers the number one channel for accelerating and retaining customer relationships and overall ROI.* Events offer the most cost-effective way to connect with customers and build trust. WTM 2011 will strive to create more value for our exhibitors in this post recession world and this will be at the heart of our future strategy. WTM provides you with an exclusive, and unique platform to develop a comprehensive marketing strategy with compelling results. WTM’s Speed Networking sessions attracted 243 senior global buyers – Meridian Club members – to meet as many exhibitors as possible on the first day. We are committed to ensuring exhibitors justify their expenditure at WTM. Before, during, and after the exhibition, we can help you to plan your event strategy, attract the right business and generate media coverage. Everything we do in partnership with you is aimed at increasing your ROI. With pressure on your budgets and the demand for greater RoI, you need ever increasing reassurance that your money is well spent. We know from visitor feedback how valuable WTM is to them with more than 18,000 trade professionals attending WTM. Meeting current customers is the top objective for exhibitors at WTM, while generating sales leads is another key target. From the moment you sign up as an exhibitor, you can take advantage of the expertise and advice of our account managers, PR professionals, marketing and exhibition experts. Maximise Your ROI Pre - event • Interactive online profiles • Submit your My Invitations • Social Networking • My WTM/Connections • Database access/rental • WRTD Logo user submission • WTM Launchpad At the event • Speed Networking sessions • Media Diary of Events • Lead Capture Devices • Radio WTM 07 - 10 NOV 2011• EXCEL LONDON • To ensure you get maximum ROI from WTM 2011, focus on the initiatives below and make it an integral part of your marketing strategy. Meridian Club is the only global buyers club in the industry. Meridian Club is World Travel Market’s business club. Membership is awarded to senior travel industry buyers who have direct responsibility or influence over purchasing products. The club facilitates contract negotiations between members and WTM’s exhibitors leading to business deals being signed. WTM was fantastic on the first day. We were inundated from morning to afternoon. The pre-show activity was also really good and we arranged a lot of meetings in advance to maximise the first two days. We will be here next year and we will step up our presence. Gary Mayger, Senior Vice President, Global Business Develoment, RateGain *Source Eventview 2010, Event Marketing Institute and George P. Johnson.
05 Networking opportunities For us, WTM is the most important show. We have 40 companies on our stand and this is the show that gets the most business. This year we have taken more space, but we always have a waiting list. Elisabeth Hakim, Incoming Tourism Coordinator, Peru Tourism, North America and UK Promoting Your Business at WTM Web marketing is a leading route to market, enabling increased interaction with your target audience and a perfect platform to promote your business prior to the event. Its impact on business and ROI is increasing year on year, with many companies using social networking to promote their participation at WTM. The WTM website ( ) received 588,876 visits and had over 321,000 unique visits in 2010, an increase of 1.6% from 2009. As a key part of the WTM community of visitors and exhibitors, it is ideally placed to deliver your marketing message all year round. The exhibitor profile gives you the opportunity to upload details about your products and services, along with content and hyperlinks, to bring your company to life and attract new business. 07 - 10 NOV 2011• EXCEL LONDON • Discuss new products Exhibitors can also take advantage of our detailed WTM Exhibitor Zone packed with advice on how to make the most of the event through our marketing, PR and operations teams. We provide online tutorials to guide you through the process and operate a WTM Exhibitor Customer Service Hotline. You can further promote your participation at WTM by using the My Invitations function on the WTM Exhibitor Zone to invite key contacts from Monday 7 to Thursday 10 before the deadline of Friday 23 September 2011. By doing this, you receive access to our pre-registered Meridian Club members and trade professionals. WTM attracts nearly 3,000 UK and international media, offering the potential for global media coverage of your company in the months leading up to the exhibition, as well as during the event itself. Meet Meridian Club buyers We can support your activities during WTM with guidance about stands and exhibiting personnel, tips to boost media coverage and free business advice from the “Ask the Experts” clinics. WTM and Reed Exhibitions provide a range of packages to ensure you have the best possible stand for your budget. Attending the WTM Seminar, Conference & Event Programme, including the WTM Business day (Thursday 10 November), enables exhibitors to learn about cutting-edge business strategies and key trends from top-level speakers and industry bosses. The WTM website will feature podcasts, video and PowerPoint presentations from the seminars, conferences and other events, so exhibitors can glean as much valuable information as they require. My WTM allows you to make connections to facilitate meetings with registered visitors and other exhibitors in advance of the event, ensuring a packed diary. To make the most of your attendance, post-event follow-up is crucial. Create a database of leads, target strong prospects and evaluate the event with your team.
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