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Development<br />
Bus<strong>in</strong>ess and Leisure Brands<br />
Key Objectives (2005 - 2007)<br />
• Secure flagship Sofitel and Novotel properties <strong>in</strong> major hubs – Shanghai, Beij<strong>in</strong>g,<br />
Hong Kong, Macau and Taipei<br />
• Secure and resign exist<strong>in</strong>g agreements<br />
• Be “first to market” <strong>in</strong> secondary and tertiary cities<br />
• Expand the Mercure brands through the acquisition of local “cha<strong>in</strong>” hotels<br />
• Pursue airport hotels as this sector expands<br />
• F<strong>in</strong>d a brand for the emerg<strong>in</strong>g serviced apartment market
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