Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Development<br />
Bus<strong>in</strong>ess and Leisure Brands<br />
Our Strategy<br />
• Primarily management not <strong>in</strong>vestment.<br />
• Accor has four Bus<strong>in</strong>ess and Leisure brands that are undergo<strong>in</strong>g balanced<br />
development.<br />
Sofitel / Novotel: Prov<strong>in</strong>cial cities, major commercial centers, first-tier cities,<br />
second-tier cities when the property has potential to be the best hotel <strong>in</strong> town.<br />
Grand Mercure / Mercure: New build / takeover of either relatively new property or<br />
older hotels with sufficient renovation budget<br />
• Our ma<strong>in</strong> competitors are the <strong>in</strong>ternational hotel cha<strong>in</strong>s.
Change language