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Waikato Business News May/June 2023

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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20 RETIREMENT<br />

Government<br />

tackles elder abuse<br />

Eleven projects are being funded as part<br />

of the Government’s efforts to prevent<br />

elder abuse, Minister for Seniors Dr<br />

Ayesha Verrall announced as part of<br />

World Elder Abuse Awareness Day.<br />

“Sadly one in 10 older<br />

people experience elder<br />

abuse in New Zealand,<br />

that is simply unacceptable,”<br />

Ayesha Verrall said.<br />

“Our Elder Abuse Prevention<br />

Fund supports programmes<br />

to tackle and prevent<br />

elder abuse across<br />

diverse groups in the older<br />

population.<br />

“Successful projects<br />

include a University of Otago<br />

study that aims to improve<br />

detection of abuse in older<br />

people and a national survey<br />

by Hohou Te Rongo Kahukura<br />

Outing Violence which will<br />

aim to find out more about<br />

the elder abuse experienced<br />

by Takatāpui and Rainbow<br />

Elders.<br />

It is in addition to the $6.3<br />

million for new prevention<br />

initiatives for older people<br />

announced in Budget 2022.”<br />

“We need to find different<br />

ways to prevent abuse, this<br />

extra funding allows us to trial<br />

innovative approaches to prevent<br />

elder abuse. These initiatives<br />

will contribute to delivering<br />

Te Aorerekura – the<br />

National Strategy to Eliminate<br />

Elder abuse is often hidden. Abusers<br />

are often someone the older person<br />

depends on for support or care.<br />

They often live with the person or are<br />

someone close to them, whānau, a<br />

friend, or neighbour.<br />

Family Violence and Sexual<br />

Violence, which acknowledges<br />

the higher rates of violence<br />

experienced by older people.<br />

“The Government is firmly<br />

committed to promoting a<br />

society where older people are<br />

highly valued and recognised<br />

as an integral part of families<br />

and communities.<br />

“Elder abuse is often hidden.<br />

Abusers are often someone<br />

the older person depends<br />

on for support or care. They<br />

often live with the person<br />

or are someone close to<br />

them, whānau, a friend, or<br />

neighbour.<br />

$250,000 is being allocated<br />

to eleven projects from<br />

the Elder Abuse Prevention<br />

Fund. It is in addition to the<br />

$6.3 million for new prevention<br />

initiatives for older<br />

people announced in Budget<br />

2022.<br />

If you are concerned about<br />

elder abuse call the free helpline<br />

0800 EA NOT OK (0800<br />

32 668 65), text 5032 or email<br />

support@elderabuse.nz<br />

To find out more about<br />

elder abuse or to see the full<br />

list of successful Elder Abuse<br />

Prevention Fund projects go to<br />

the Office for Seniors website<br />

www.officeforseniors.govt.nz<br />

Caci Clinic<br />

partners with<br />

Skin Cancer<br />

College fight<br />

skin cancer<br />

on front line<br />

• Melanoma is the third<br />

most common cancer<br />

in men and women in<br />

New Zealand<br />

• 6,000 melanomas<br />

are diagnosed in New<br />

Zealand every year<br />

• Over 300 Kiwis die of<br />

melanoma every year<br />

When a member of<br />

Caci Clinic’s own<br />

head office team<br />

had a cancerous melanoma<br />

removed, it prompted the<br />

company to look at its role in<br />

helping the fight against skin<br />

cancer.<br />

This Skin Cancer Awareness<br />

Month, a new partnership<br />

between Caci Clinic<br />

and the Skin Cancer College<br />

of Australasia (SCCA) will<br />

upskill more than 700 therapists<br />

and registered nurses at<br />

its 80 clinics nationwide to<br />

better recognise suspicious<br />

legions and make potentially<br />

lifesaving referrals to recognised<br />

GPs.<br />

The course has been developed<br />

by skin cancer doctors<br />

after realising many patients<br />

are presenting to skin cancer<br />

GPs after an irregular mark<br />

on their skin was noticed by<br />

non-medical professionals.<br />

Skin Cancer College<br />

Australasia CEO Lynette<br />

Hunt says the important role<br />

that professionals that are<br />

regularly in close contact with<br />

skin play is consistent and<br />

significant.<br />

“We often hear stories from<br />

our member doctors of people<br />

turning up to their skin cancer<br />

GP after their beauty therapist,<br />

hairdresser, massage<br />

therapist or physiotherapist<br />

noticed something different<br />

about their skin,’’ Hunt says.<br />

“We developed this course<br />

to encourage people who see a<br />

lot of skin in their daily work<br />

to speak up and start a conversation<br />

with their clients about<br />

their skin health. We are not<br />

trying to teach non-medical<br />

people to diagnose skin cancer<br />

– that is a doctor’s role. Our<br />

aim is to make it OK to speak<br />

up about skin.”<br />

Caci Clinic’s strategy and<br />

customer lead Emily Stevenson<br />

has spearheaded the<br />

partnership.<br />

“My own personal journey<br />

with skin cancer has been a<br />

driver, but we’re also consistently<br />

hearing from our clinics<br />

that they’re already making<br />

referrals when they spot<br />

something that looks a little<br />

‘off’. We’re delighted to partner<br />

with the leading peak<br />

body representing primary<br />

care skin cancer practitioners<br />

to upskill our staff and play<br />

our part on the front line,” she<br />

says.<br />

“The online course via<br />

SCCA takes our team through<br />

five easy modules introducing<br />

what skin cancer is, skin<br />

cancer risks and prevention,<br />

recognising suspicious<br />

lesions, and how they can<br />

help.”<br />

Hamilton Skin Cancer<br />

Centre’s Dr Bert Rauber<br />

whose clinic has three fulltime<br />

ex-GPs and a number<br />

of nurses working full time<br />

on identifying and removing<br />

skin cancers says the initiative<br />

makes absolute sense.<br />

“The Caci team and others<br />

in similar industries with a lot<br />

of skin contact are in a prime<br />

position to identify potential<br />

skin lesions. Just getting people<br />

to take the next step and<br />

visit their skilled medical professional<br />

for a full body skin<br />

check can make a huge difference,’’<br />

Dr Bert says. “Early<br />

detection of skin cancer is so<br />

important, and a skilled doctor<br />

perform a thorough skin<br />

check is quick, painless and<br />

potentially life-saving.”

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