The KPDA Developer's Digest Q2 Issue

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8Have Your Sayexperience when being served in their office cafeteriaas they would in a hotel lobby restaurant. This hasbeen a success factor for many flex operators whohave realized the need for staff to be focused onimproving the guest experience.Hotels in Africa have always been an importantworkspace when travelling, and the inverse themeis shaping hotel design as much as it is shaping theoffice. Hotel lobbies are often the meeting venue ofchoice, even for people not staying at a particularhotel. We have also seen the rise of co-working withinhotels globally, as this symbiotic use of space is aperfect annexe to the corporate guest experience,with the same trend very much evident in Africawith partnerships between Kasada and WOJO,“The Works” by Latitude Hotels or Workshop 17 inthe VOCO Johannesburg in Rosebank. Often thesepartners can provide meeting space more efficientlyto hotel guests than the traditional conferencingfacilities for a hotel.In hospitality, every interaction is consideredto impact the guest experience. This involvesdetermining the areas of the property to emphasize,typically areas with high foot traffic or specialfeatures like a tenant lounge, café, or conferenceand event centres. Landlords don’t need tofeel overwhelmed at the prospect of providingthese services, many can be catered for throughpartnerships with specialists in this space.By infusing these areas with hospitality expertssuch as guest service representatives or communitymanagers instead of security and parking, youcan ensure a positive experience in these placesof impact. Africa is likely to see these trendsbecome particularly pronounced given the young,technologically advanced working population. Formany, the cost of returning to the office is a lot higherthan other parts of the world. Higher transport costsand commute time makes it more of an imperativefor the office to entice rather than force employeesinto the office.Space as a ServiceAkin to the hotelisation of offices, is the growingtendency toward offering ‘space as a service’. Thisrefers to a business model where companies orindividuals can rent physical space on a short-termbasis, rather than committing to a long-term lease.The space as a service model is often associatedwith co-working spaces, which provide shared officefacilities and services such as Wi-Fi, meeting rooms,and printing facilities. However, the concept can alsoapply to other types of spaces, such as retail stores,event spaces, and even residential properties (i.e.co-living).The key feature of space as a service is the flexibilityit offers to its customers, and this is especiallyapplicable in the African context, where the tertiarysector is still in its relative nascency. Rather thaninvesting in a fixed physical location, businesses orA Developer’s Guide: Navigating Emerging Markets in Africa
9Have Your Sayindividuals can access space on a temporary or needsbasis, allowing them to scale their operations up ordown as required.The trend towards “space as a service” is driven byseveral factors, including changes in technology,the way people work, and the evolving needs ofbusinesses. The concept has been popularizedby the success of co-working spaces, which haveshown that there is a significant market for flexibleworkspaces. As a result, many landlords and realestate developers are now incorporating “flex” intotheir portfolios to meet the needs of this growingmarket. Co-working has gained traction in the Africanmarket, appealing to established internationalcorporates who opt not to have a conventional leaseand to younger professionals and entrepreneurs whobenefit from the climate of collaboration.Co-working and shared workspaces are becomingincreasingly popular in Africa, especially in largercommercial centres. In Africa’s 36 largest cities(excluding South Africa) there are over 500 estimatedco-working premises available, operated by wellknownoperators such as Regus, as well as manyregional platforms that have emerged.Number of Co-working FacilitiesSource: Coworking Africa, 2023These trends have also been found to influence thedesign and location of offices. For example, as citiesbecome more congested there may be a greateremphasis on locating offices in areas that are easilyaccessible or closer to residential areas. Similarly,urbanisation is leading to a greater emphasis onsustainable and green buildings or building practices,effectively influencing the design and construction ofcommercial real estate.A Developer’s Guide: Navigating Emerging Markets in Africa
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