KNOWLEDGE BASE How to crack <strong>the</strong> ma<strong>in</strong>stream as an emerg<strong>in</strong>g artist - Steps to follow As an emerg<strong>in</strong>g artist, break<strong>in</strong>g <strong>in</strong>to <strong>the</strong> ma<strong>in</strong>stream can be a challeng<strong>in</strong>g task, but with <strong>the</strong> right m<strong>in</strong>dset and approach, it is possible to achieve success. Here is a comprehensive list of necessary steps to follow to crack <strong>the</strong> ma<strong>in</strong>stream as an emerg<strong>in</strong>g artist and establish yourself: 1. Create a consistent body of work - Consistency is key when it comes to build<strong>in</strong>g a successful art career. Develop a consistent style and technique that can be applied to a variety of mediums and create a cohesive body of work that showcases your talents and versatility. Consider develop<strong>in</strong>g a series of works that tell a cohesive story or explore a particular <strong>the</strong>me or concept. 2. Leverage technology - In today’s digital age, technology is an essential tool for emerg<strong>in</strong>g artists to reach a wider audience. Utilize social media platforms, onl<strong>in</strong>e marketplaces, and e-commerce sites to showcase your work, attract new followers, and sell your art. Consider creat<strong>in</strong>g a website to display your portfolio and provide a centralized hub for your onl<strong>in</strong>e presence. 3. Network effectively - Build<strong>in</strong>g a strong network of <strong>in</strong>dustry professionals, peers, and potential buyers is critical to success as an emerg<strong>in</strong>g artist. Attend art events, exhibitions, and conferences to meet people <strong>in</strong> your <strong>in</strong>dustry, collaborate with o<strong>the</strong>r artists, and make valuable connections. Engage with your followers and o<strong>the</strong>r artists on social media platforms and participate <strong>in</strong> onl<strong>in</strong>e forums and discussions related to your artistic niche. 4. Experiment with different mediums - Explor<strong>in</strong>g new mediums and techniques can help you ref<strong>in</strong>e your skills, develop your artistic voice, and stand out <strong>in</strong> a crowded market. Consider experiment<strong>in</strong>g with mixed media, digital art, and o<strong>the</strong>r emerg<strong>in</strong>g mediums to create unique pieces that are dist<strong>in</strong>ct from traditional forms of art. 5. Develop a strong work ethic - Develop<strong>in</strong>g a strong work ethic is critical to success as an emerg<strong>in</strong>g artist. This means dedicat<strong>in</strong>g time and effort to your craft, stay<strong>in</strong>g focused on your goals, and be<strong>in</strong>g persistent and resilient <strong>in</strong> <strong>the</strong> face of challenges and setbacks. Remember that success as an artist is often a long-term journey, and build<strong>in</strong>g a susta<strong>in</strong>able career requires patience, dedication, and hard work. 6. Attend workshops and classes - Attend<strong>in</strong>g workshops and classes can help you hone your skills and stay up to date with <strong>the</strong> latest trends <strong>in</strong> <strong>the</strong> <strong>in</strong>dustry. Look for classes and workshops that are relevant to your style and aes<strong>the</strong>tic and make a po<strong>in</strong>t to attend regularly. 7. Build a strong team - As an artist, you need to focus on your craft. That’s why build<strong>in</strong>g a strong team is crucial. Consider work<strong>in</strong>g with a manager, agent, or publicist to help you with market<strong>in</strong>g, promotions, and o<strong>the</strong>r bus<strong>in</strong>ess-related tasks. 8. Seek professional representation - Work<strong>in</strong>g with a reputable gallery or agent can provide valuable exposure and support <strong>in</strong> <strong>the</strong> art world. Consider research<strong>in</strong>g galleries or agents that represent artists work<strong>in</strong>g <strong>in</strong> your medium and style and submit a portfolio and artist statement for consideration. Be prepared to demonstrate your commitment and professionalism and be open to feedback and direction from your representative. 9. Utilize crowdfund<strong>in</strong>g and o<strong>the</strong>r fund<strong>in</strong>g opportunities - Fund<strong>in</strong>g can be a major challenge for emerg<strong>in</strong>g artists. Consider utiliz<strong>in</strong>g crowdfund<strong>in</strong>g platforms such as Kickstarter or Indiegogo to raise funds for your projects. You can also look for grants, scholarships, and o<strong>the</strong>r fund<strong>in</strong>g opportunities that are available to artists. 10. Establish a clear brand and identity - Your brand is what sets you apart from o<strong>the</strong>r artists. It should reflect your unique style, values, and aes<strong>the</strong>tics. Take some time to consider what sets you apart and how you want to be perceived. Once you’ve established your brand, use it consistently across all your platforms, <strong>in</strong>clud<strong>in</strong>g your website, social media accounts, and portfolio. 11. Enter juried shows and competitions - Participat<strong>in</strong>g <strong>in</strong> juried shows and competitions can be a great way to ga<strong>in</strong> exposure and build your resume. Look for opportunities that align with your style and medium and submit your strongest work. W<strong>in</strong>n<strong>in</strong>g or be<strong>in</strong>g selected for exhibitions and competitions can help boost your credibility and provide valuable exposure to potential collectors and gallerists. 26 <strong>July</strong> <strong>2023</strong> www.magzoid.com
KNOWLEDGE BASE www.magzoid.com <strong>July</strong> <strong>2023</strong> 27