The Cyber Defense eMagazine August Edition for 2023

to do manually. The technology-driven method is also scalable, which allows for substantial operational
expense benefits.
Not only that, but AI and machine learning can also perform facial recognitions, block user actions, detect
suspicious logins, and identify faulty transactions. Effective ID verification requires a combination of AI
and ML, coupled with best-of-breed facial recognition and liveness detection technology to detect fake
identity documents and deepfakes, ensuring authorization is only granted to the correct person.
Zero Trust Security Infrastructure
As we’ve seen, digital transformation can cause a whirlwind of security issues. Oftentimes, technology
and software are released by organizations without a true look into security implications or potential
vulnerabilities. Methods that used to be reliable, such as one-time passwords and QR codes, now fall
vulnerable to fraudsters. As methods of fraud increase, a Zero Trust approach –- the belief to never trust,
always verify – will be critical to keeping bad actors at bay.
A Zero Trust Security framework requires all users to verify their identity before gaining access to valuable
information. Even after users are authenticated once, they will need to continue verifying their identity
each time they attempt to regain access. Each user and device should be authenticated, meaning
ultimate trust in a company’s identity proofing strategies will be key.
With a cyber attack happening every 39 seconds, organizations must take a holistic approach to security
by combining a number of best practices and technologies in order to effectively fight fraud. As the fraud
landscape continues to evolve, companies must stay one step ahead of bad actors. Proactively adapting
new technologies as quickly as fraudsters come up with new schemes will be an invaluable line of
defense.
About the Author
Blair Cohen is the Founder and President of AuthenticID, a disruptive and
transformational identity proofing and fraud prevention technology
company. As a dynamic technology entrepreneur with over 30 years of
experience, Blair is future-focused and can anticipate industry needs,
identify pain points, and then build systems to help organizations improve
their bottom line. Prior to turning his focus to solving the biggest challenge
on earth, identity, Blair launched several other groundbreaking enterprises
and pioneering technology products. Named by One World Identity (OWI)
as one of the 100 Most Influential Identity Experts globally, his articles can
be found in publications like Fast Company. He frequently speaks at
industry conferences focused on identity, risk management, and information security. Blair can be
reached on LinkedIn and https://www.authenticid.com/
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