Inspiring Women Magazine September 2023

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A Love Affair with
Fabric
Samira Allali, AIWC Casablanca, shares how her passion for fabric led to a
career in fashion design.
I
grew up in a boarding school in
Casablanca in a very lovely
neighborhood. I was there with my
seven brothers and sisters while
my father and mother were living in the
countryside an hour from the big city. My
father was a farmer who owned a lot of land,
and I used to go there during weekends and
holidays. These visits to the fields had a
tremendous impact on me. COLORS! There were
colors everywhere, and it was stunning! I could
observe wildflowers, plants, birds and fruits. I
really loved my connection with nature and all
its beauty - not only colors, but also geometric
forms, smells, textures and sensations. I can
say that those feelings have stayed with me
until now. I wasn’t aware of it back then, but
what I saw during my tours in the pastures
really shaped my vision, style and taste. There I
developed my love for fashion and high couture.
After turning 18, I wanted to learn English,
discover a new culture and find another “way
of being.” For someone fascinated with English
manners, cups of tea and rock and roll, there
was only one city to visit - London! I stayed there
for six months, and it was the farthest and
longest time I had ever been away
from my relatives. It was a
wonderful experience.
Samira Allali
After my adventures in London, I
Caftan made
by Samira and
came back to live with my two
showcased in a
sisters in Casablanca's downtown.
Los Angeles
18
fashion show
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