Scopus Magazine 2023
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photo essay<br />
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3 | Phytolon creates natural food coloring through fermentation, resulting in a safe,<br />
natural, and stable product that has been patented in the USA, Europe, Israel<br />
and elsewhere. The company was co-founded by Hebrew University alumnus<br />
Dr. Halim Jubran (with Dr. Tal Zeltzer and Dr. Guy Polturak), who earned his PhD in<br />
biochemistry at the Hebrew University. Halim also sits on the University’s Board<br />
of Governors.<br />
4 | SavorEat has developed a plant-based burger and Robot Chef that creates the<br />
perfect burger experience, without any of the environmental or health downsides.<br />
The plant-based burger is free of preservatives, allergens, and gluten, and can<br />
be tailor-cooked and adapted for personal health and taste, texture, and more.<br />
SavorEat was co-founded by Prof. Oded Shoseyov, Prof. Ido Braslavsky, and<br />
Racheli Vizman in 2018 (see p. 10).<br />
5 | Tahini and sesame oil produced from sesame seeds grown by Prof. Zvi Peleg<br />
on the Joseph Marguleas Experimental Farm in Rehovot. Until the 1960s, sesame<br />
was the second largest crop grown in Israel, but production moved abroad due<br />
to high labor costs. Zvi aspires to re-introduce sesame to Israel as a profitable<br />
crop, adapted to mechanized harvest (see p. 10).
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