Scopus Magazine 2023
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green living<br />
Greening<br />
& Cooling<br />
Up<br />
Cities<br />
Peleg Bar-On grew up in a city, but always enjoyed spending<br />
time in green spaces within the built environment, such<br />
as parks and community gardens. This cemented his<br />
decision to study agroecology at the Hebrew University, where he<br />
was selected for a Schulich Leader scholarship. Over the course<br />
of his studies, he enjoyed learning about hydroponics and other<br />
precision agricultural technologies, and even led a workshop on<br />
urban agriculture in Rehovot.<br />
During his third year, Peleg participated in an exchange program<br />
in Sydney, Australia, where he joined a local vertical farming startup.<br />
“I learned the market inside-out,” he says. “I networked and<br />
gained a global perspective.”<br />
Today, Peleg is the co-founder and CEO of BioShade, which<br />
develops modular, autonomous hydroponic systems that can<br />
be installed anywhere in a city: on walls, rooftops, or shading<br />
elements. Rapidly growing plants increase urban biodiversity,<br />
host pollinators, improve air quality, increase available shade,<br />
and create pleasant, cooler micro-climates within the city.
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