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Five years down the road, the Bridal Path has outgrown its
longtime location in Banner Hall in Jackson. “People just see
the sales floor. They don’t realize how big our space there
really is. We have 6,000 square feet in that location, and much
of it is storage space. Even then, we are so limited in what we
can do. We absolutely make the best use of the space we have,
but it became very apparent that we needed to expand.”
Audrey and her sister, Amelia, have lived in Madison all
their lives. “When it came time to decide where we wanted to
expand our business, there was no question that we wanted it
to be in Madison.” The Jarvis family acquired prime real estate
on the corner of Main Street and Madison Parkway. “We even
used Madison architects,” says Audrey.
Set to open in September, the new Bridal Path location
features 12,000 square feet which will provide brides and their
wedding party a one-stop shopping experience.
A lot of thought went into the planning and design of the
building. “We will have a much larger inventory, as well as an
opportunity to provide a more intimate experience for brides.
Brides will have privacy to try on then see the dresses with
their family and friends in a comfortable space. A separate area
is set up for alterations, with large mirrors and a chandelier so
brides can see the finished product. A bridesmaids’ lounge will
have separate dressing rooms. We will be able to do after-hour
events with bridal parties with a mini-bar setup so they can
bring in drinks and charcuterie to enjoy while dress shopping.”
Shoes and other accessories to complete the look will be
available as well. “We want a bride to visualize head-to-toe
what she will look like on her wedding day.” The shop will also
offer dresses for flower girls and mothers of the bride and groom.
“We will have what I’m calling a ‘big occasions’ area that will
include dresses for bridesmaids’ luncheons, rehearsal dinners,
and white dresses for the bride to wear to those events.”
Hometown MADISON • 33