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But the main attraction at The Bridal Path is wedding<br />
dresses. “Picking a wedding dress is a big deal, and it can be<br />
a great memory. People travel from other states to shop with<br />
us, even from markets where there are plenty of options to buy<br />
wedding dresses. It’s our attention to detail and creating a<br />
special experience that pulls people to shop with us. We will<br />
be able to offer so much more in our new building. People<br />
have big aspirations for our store, and that means a lot to me.”<br />
The Bridal Path is a family affair. Amelia teaches sixth grade<br />
in Madison, but when she isn’t teaching, she can be found<br />
working at the store. “I love working with her,” says Audrey.<br />
“She does so much for the store, including going to market.”<br />
Their mother, Janie, is also involved with the business. “Anyone<br />
who has been in The Bridal Path on Saturdays has enjoyed the<br />
fresh cookies baked by our dad, Mike Jarvis,” says Audrey. She<br />
says with Mike’s background in building telecommunications<br />
towers, his knowledge of the construction business has been<br />
invaluable during the building process of the new store.<br />
34 • SEPTEMBER 2023
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