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The Crimson White Print Edition - September 21, 2023

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news<br />

Tuscaloosa businesses rely on football season<br />

Ava Morthland<br />

Contributing Writer<br />

<strong>The</strong> economic impact of<br />

the football season in<br />

Tuscaloosa cannot be ignored.<br />

In 2022 tourists spent $895<br />

million, with each home<br />

game weekend that year<br />

bringing in $20 million to<br />

$25 millionon average.<br />

Not only do game days<br />

completely change the<br />

atmosphere of Tuscaloosa, but<br />

they also leave a lasting effect<br />

on businesses on the Strip.<br />

However, the season can<br />

pose many challenges for<br />

business owners, and for<br />

some, the surge in game<br />

day sales is necessary to<br />

keep their businesses afloat<br />

throughout the summer and<br />

academic breaks.<br />

“Football season absolutely<br />

catapults us to another level<br />

as far as an increase in the<br />

sales and stuff,” said Tiffany<br />

Lewis, the current manager at<br />

the Publix location on<br />

the Strip.<br />

She said that part of<br />

managing a store like Publix<br />

during home game weekends<br />

is knowing how to prepare<br />

your stock to make sure you<br />

don’t run out.<br />

Lewis also said that<br />

students, families, alumni and<br />

fans start getting into town<br />

on Friday afternoons and stay<br />

throughout the weekend.<br />

She said Publix usually earns<br />

an extra $100,000-$150,000<br />

during game day weekends.<br />

Although overcrowding<br />

and safety concerns have<br />

created an ongoing debate<br />

surrounding business closing<br />

times, local bars receive<br />

a boost from game day<br />

weekends.<br />

Daniel Shannahan, the<br />

general manager of Hoppers<br />

Corner Bar, described<br />

University-related tourism as<br />

“the lifeblood of this town.”<br />

Although Hoppers has a<br />

smaller occupancy and many<br />

local patrons, Shannahan<br />

has worked at other bars<br />

in Tuscaloosa where the<br />

approximately seven annual<br />

game days make a<br />

big difference.<br />

“In some places I’ve<br />

worked, you could pay<br />

your rent, your insurance,<br />

everything else on seven<br />

weekends, 14 days,”<br />

Shannahan said.<br />

Chris Coleman, a co-owner<br />

and general manager of<br />

Unique, said that although his<br />

bar is by no means dependent<br />

on game days, football helps<br />

bring in patrons.<br />

“Game day is really good<br />

for the city,” Coleman said.<br />

“<strong>The</strong> entire city takes a big<br />

bump with every hotel,<br />

restaurant, everywhere, bars,<br />

they’re all filled up.”<br />

Jimmy Wendlandt, a junior<br />

majoring in kinesiology, has<br />

been working at BamaStuff,<br />

a small business on the<br />

Strip that sells Alabama<br />

merchandise, for the past<br />

two years.<br />

“I know a lot of people<br />

come in. It’s kind of huge for<br />

the business,” Wendlandt<br />

said.<br />

James J. Cochran, a<br />

professor of statistics at<br />

the Culverhouse College of<br />

Business, said that without<br />

game days, a lot of businesses<br />

would be hurt and might<br />

go bankrupt.<br />

Rita’s Italian Ice and PJ’s<br />

Coffee are owned by Bill<br />

Getchell and share a location<br />

on the Strip. <strong>The</strong> businesses<br />

are enjoyed by students<br />

throughout the entire year,<br />

but during football season,<br />

they see a growth in sales<br />

and customers.<br />

“We have to make sure<br />

that we have enough money<br />

to get through December and<br />

into mid-January before we<br />

get started up with students,”<br />

Getchell said. “So yeah, we<br />

really need game days to help<br />

us get through.”<br />

Lewis expressed a similar<br />

view, saying that not having<br />

football season was “not an<br />

option” and that without it,<br />

there would be no need for<br />

the store to stay open.<br />

Businesses saw reduced<br />

football activity early in the<br />

COVID-19 pandemic, when<br />

tailgating was not permitted<br />

on campus and the stadium<br />

was only 20% full. However,<br />

even with the pandemic going<br />

on, Alabama football boosted<br />

the travel and tourism<br />

economy.<br />

Cochran said there are<br />

negative aspects to the boost<br />

to business brought about<br />

by <strong>Crimson</strong> Tide sports. One<br />

challenge he mentioned was<br />

preventing damage caused by<br />

overcrowding in businesses.<br />

“Keeping a place clean,<br />

and getting it cleaned at the<br />

end of the night, is a whole<br />

different story if you have<br />

a restaurant that’s full,”<br />

Cochran added.<br />

On game days, parking<br />

is frequently a logistical<br />

problem for employees.<br />

“Foot traffic is absolutely<br />

welcome. Is parking a<br />

nightmare? Yes,” Shannahan<br />

said, adding that his staff<br />

sometimes has to come to<br />

work an hour or more ahead<br />

of time “just to find parking in<br />

the area.”<br />

Safety is also a concern for<br />

some business owners.<br />

“Of course, you got<br />

adequate police officers and<br />

all that stuff out on the street,<br />

but we don’t have a presence<br />

coming in, walking through,<br />

you know, and that’s when<br />

we have most of the issues,”<br />

Lewis said.<br />

<strong>The</strong> increase in customers,<br />

and therefore sales, during<br />

football season, causes new<br />

owners, and even some<br />

experienced ones, to rethink<br />

strategies on how to best<br />

handle the situation.<br />

“We have to really start<br />

looking at our plan and<br />

going over it right and fill all<br />

the paperwork out on the<br />

last week in June because<br />

the middle of July is when<br />

we need to start having an<br />

inventory increase,”<br />

Lewis said.<br />

3A<br />

CW / Shelby West<br />

She added that game days<br />

require extra support from<br />

staff.<br />

“Game days are what we<br />

call all hands on deck. Game<br />

days, man, we probably have<br />

about 30 [associates] total just<br />

on the front end,” Lewis said.<br />

For Getchell, getting<br />

enough workers to take shifts<br />

on game days is “one of the<br />

biggest tasks” his businesses<br />

have.<br />

“It’s pretty daunting,”<br />

Getchell said. “<strong>The</strong> amount of<br />

people that come in is triple<br />

to quadruple the amount on a<br />

regular daily basis.”<br />

While any surge in<br />

business comes with<br />

additional challenges,<br />

many local vendors believe<br />

the benefits outweigh any<br />

logistical concerns.<br />

“It does make it hectic, but<br />

the payoff is good enough<br />

that when you have enough<br />

business coming into town,<br />

it’s worth it to have a little<br />

bit of gridlock to make sure<br />

that you have a busy day,”<br />

Shannahan said.

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