The Crimson White Print Edition - September 21, 2023
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
news<br />
Tuscaloosa businesses rely on football season<br />
Ava Morthland<br />
Contributing Writer<br />
<strong>The</strong> economic impact of<br />
the football season in<br />
Tuscaloosa cannot be ignored.<br />
In 2022 tourists spent $895<br />
million, with each home<br />
game weekend that year<br />
bringing in $20 million to<br />
$25 millionon average.<br />
Not only do game days<br />
completely change the<br />
atmosphere of Tuscaloosa, but<br />
they also leave a lasting effect<br />
on businesses on the Strip.<br />
However, the season can<br />
pose many challenges for<br />
business owners, and for<br />
some, the surge in game<br />
day sales is necessary to<br />
keep their businesses afloat<br />
throughout the summer and<br />
academic breaks.<br />
“Football season absolutely<br />
catapults us to another level<br />
as far as an increase in the<br />
sales and stuff,” said Tiffany<br />
Lewis, the current manager at<br />
the Publix location on<br />
the Strip.<br />
She said that part of<br />
managing a store like Publix<br />
during home game weekends<br />
is knowing how to prepare<br />
your stock to make sure you<br />
don’t run out.<br />
Lewis also said that<br />
students, families, alumni and<br />
fans start getting into town<br />
on Friday afternoons and stay<br />
throughout the weekend.<br />
She said Publix usually earns<br />
an extra $100,000-$150,000<br />
during game day weekends.<br />
Although overcrowding<br />
and safety concerns have<br />
created an ongoing debate<br />
surrounding business closing<br />
times, local bars receive<br />
a boost from game day<br />
weekends.<br />
Daniel Shannahan, the<br />
general manager of Hoppers<br />
Corner Bar, described<br />
University-related tourism as<br />
“the lifeblood of this town.”<br />
Although Hoppers has a<br />
smaller occupancy and many<br />
local patrons, Shannahan<br />
has worked at other bars<br />
in Tuscaloosa where the<br />
approximately seven annual<br />
game days make a<br />
big difference.<br />
“In some places I’ve<br />
worked, you could pay<br />
your rent, your insurance,<br />
everything else on seven<br />
weekends, 14 days,”<br />
Shannahan said.<br />
Chris Coleman, a co-owner<br />
and general manager of<br />
Unique, said that although his<br />
bar is by no means dependent<br />
on game days, football helps<br />
bring in patrons.<br />
“Game day is really good<br />
for the city,” Coleman said.<br />
“<strong>The</strong> entire city takes a big<br />
bump with every hotel,<br />
restaurant, everywhere, bars,<br />
they’re all filled up.”<br />
Jimmy Wendlandt, a junior<br />
majoring in kinesiology, has<br />
been working at BamaStuff,<br />
a small business on the<br />
Strip that sells Alabama<br />
merchandise, for the past<br />
two years.<br />
“I know a lot of people<br />
come in. It’s kind of huge for<br />
the business,” Wendlandt<br />
said.<br />
James J. Cochran, a<br />
professor of statistics at<br />
the Culverhouse College of<br />
Business, said that without<br />
game days, a lot of businesses<br />
would be hurt and might<br />
go bankrupt.<br />
Rita’s Italian Ice and PJ’s<br />
Coffee are owned by Bill<br />
Getchell and share a location<br />
on the Strip. <strong>The</strong> businesses<br />
are enjoyed by students<br />
throughout the entire year,<br />
but during football season,<br />
they see a growth in sales<br />
and customers.<br />
“We have to make sure<br />
that we have enough money<br />
to get through December and<br />
into mid-January before we<br />
get started up with students,”<br />
Getchell said. “So yeah, we<br />
really need game days to help<br />
us get through.”<br />
Lewis expressed a similar<br />
view, saying that not having<br />
football season was “not an<br />
option” and that without it,<br />
there would be no need for<br />
the store to stay open.<br />
Businesses saw reduced<br />
football activity early in the<br />
COVID-19 pandemic, when<br />
tailgating was not permitted<br />
on campus and the stadium<br />
was only 20% full. However,<br />
even with the pandemic going<br />
on, Alabama football boosted<br />
the travel and tourism<br />
economy.<br />
Cochran said there are<br />
negative aspects to the boost<br />
to business brought about<br />
by <strong>Crimson</strong> Tide sports. One<br />
challenge he mentioned was<br />
preventing damage caused by<br />
overcrowding in businesses.<br />
“Keeping a place clean,<br />
and getting it cleaned at the<br />
end of the night, is a whole<br />
different story if you have<br />
a restaurant that’s full,”<br />
Cochran added.<br />
On game days, parking<br />
is frequently a logistical<br />
problem for employees.<br />
“Foot traffic is absolutely<br />
welcome. Is parking a<br />
nightmare? Yes,” Shannahan<br />
said, adding that his staff<br />
sometimes has to come to<br />
work an hour or more ahead<br />
of time “just to find parking in<br />
the area.”<br />
Safety is also a concern for<br />
some business owners.<br />
“Of course, you got<br />
adequate police officers and<br />
all that stuff out on the street,<br />
but we don’t have a presence<br />
coming in, walking through,<br />
you know, and that’s when<br />
we have most of the issues,”<br />
Lewis said.<br />
<strong>The</strong> increase in customers,<br />
and therefore sales, during<br />
football season, causes new<br />
owners, and even some<br />
experienced ones, to rethink<br />
strategies on how to best<br />
handle the situation.<br />
“We have to really start<br />
looking at our plan and<br />
going over it right and fill all<br />
the paperwork out on the<br />
last week in June because<br />
the middle of July is when<br />
we need to start having an<br />
inventory increase,”<br />
Lewis said.<br />
3A<br />
CW / Shelby West<br />
She added that game days<br />
require extra support from<br />
staff.<br />
“Game days are what we<br />
call all hands on deck. Game<br />
days, man, we probably have<br />
about 30 [associates] total just<br />
on the front end,” Lewis said.<br />
For Getchell, getting<br />
enough workers to take shifts<br />
on game days is “one of the<br />
biggest tasks” his businesses<br />
have.<br />
“It’s pretty daunting,”<br />
Getchell said. “<strong>The</strong> amount of<br />
people that come in is triple<br />
to quadruple the amount on a<br />
regular daily basis.”<br />
While any surge in<br />
business comes with<br />
additional challenges,<br />
many local vendors believe<br />
the benefits outweigh any<br />
logistical concerns.<br />
“It does make it hectic, but<br />
the payoff is good enough<br />
that when you have enough<br />
business coming into town,<br />
it’s worth it to have a little<br />
bit of gridlock to make sure<br />
that you have a busy day,”<br />
Shannahan said.