Basic Business Management. Lesson 10. Starting with Email and the Internet

secure, available at any time and will never run out of storage space.
Another benefit derived from using cloud computing is the cost effectiveness of a disaster recovery (DR)
solution. It recovers your lost data quickly from a mesh of different physical locations and at a much lower
cost.
19. Mobile Apps
A mobile application (or app) is a type of application software specifically designed to run on mobile
devices, such as smartphones or tablet computers. A mobile app is also referred to as a Web app, online
app, iPhone app or smartphone app.
Mobile applications provide users with similar services to those accessed on PCs. They are generally
small, as not to take up too much storage space and with a small GUI to function on the smaller smartphone
and tablet screen sizes. They are designed with the Intent to have a specific yet limited function.
Advantages of having a mobile app for your business
People, especially the younger generation, are constantly using their mobile devices to browse the Web.
Whether you have a small, medium, or big business, going mobile is an important avenue to tap into, and
if you aren't there, you are missing out on the opportunities. With a mobile app, you can achieve results
you simply cannot with just a mobile-friendly website.
Why do you need to create a mobile app for your business?
Let's look at some advantages of creating a mobile app for your business:
1. Developing an app gives you an easy way to showcase your products or services to your customers
and prospective customers. This will boost interest in your company.
2. When updating your content, you give them a glimpse of the new products or services you have on
offer. This excites and interests’ customers and they will keep an eye on your updates regularly.
3. Most of us cannot resist the temptation of a good deal or a great discount, especially when one via an
app on your mobile device stares you in the face, and many people need to share that on a social
media like Facebook. Your business app can enhance engagement in such a way.
4. Engage your customers with offers and incentives in real time, that Is simply too irresistible. This is an
ideal way to promote your brand even more.
5. Apps can offer customer support. An appropriately designed app can deal with the hassle to
6. receive and respond to a customer support request. With a mobile app that can offer instructions and
how-to-do 's, you are sure to win customer approval.
Before you start designing an app for your business, it is important to first determine what ii will be for. One
can easily categorise apps; those that make life fun (Angry Birds), those that simplify (WikiHow), those that
Interest (Yahoo Sports), and those that let people shop (Amazon).