Walk 1000 Miles 2024

The BIGGEST
THING in walking

A difference that’s
OUT OF THIS
WORLD!
UK’s
BIGGEST
CHALLENGE
Billons of small steps up to one giant leap in the
nation’s health, happiness & aspiration – thanks
to the UK’s biggest self-improvement movement
THE IDEA
WALK 1000 MILES IN 12 MONTHS –
change your life one step at a time
THE
MAGAZINE
THE SCALE
THE PUBLICITY
75,000
Participants in 2023
3 million
Group interactions
2.9 million
impression launch campaign
12.5 million
People reached by
#walk1000miles launch radio ad
campaign, supported by crosspromotion
in Bauer titles
11.8 million
Reached by our National Walking
Month #walk1000miles radio
campaign on Absolute, Magic
and Greatest Hits Radio
7th
consecutive year
of growth in
market share
No1
The most widelystocked
outdoor
magazine in
UK retail
+ 12%
Growth in
digital
readership

THE DIFFERENCE
98%
say they feel more
more optimistic
about their long
term health
prospects
97%
say the challenge
has made them
happier
100%
say it’s effective
against depression
& anxiety
“Fitter, faster, lighter and I have a purpose again"
KAREN ADAMSON
THE
PEOPLE
THE IMPORTANCE
‘It’s had a phenomenal
effect on my mental
health and fitness’
Aisha Hussain
‘The challenge
changed my entire
life for the better’
Rhiannon Grover
‘I love Walk
1000 miles’
Dr Amir Khan,
TV doctor
“It sounds so big but
it's manageable. It’s
something all ages
everywhere can do,
alone or together. And
it’s fantastic for your
physical health and
mental health, good for
the NHS and good for
the planet.”
‘Stronger than
any medicine I
can prescribe’
Dr Peter Davies, GP
“Do this challenge
and you walk away
from illness, aging and
loneliness. I take part
enthusiastically and
it’s way beyond miles
covered – it’s stronger
than any medicine I can
prescribe and the way
I connect with
the world.”
‘An absolutely
beautiful idea’
Caitlin Moran
Author & broadcaster
“Walk1000Miles is an
absolutely beautiful
idea. Anything that
shares great ideas and
advice, beautiful views
and amazing moments;
anything that inspires
us to get outdoors and
understand more about
the countryside, is a
wonderful thing.”
‘It can change your
life in so many
unexpected ways’
Steve McKay
‘#walk1000miles is an idea without
flaw – you CAN change yourself,
one step at a time. ‘
STEPHEN FRY, NATIONAL TREASURE

THE COVERAGE

WALK 1000 MILES will leverage its power as
the friendliest community on the internet, its
unparalleled word-of-mouth socially and ability to
spread among friends, families and colleagues
to become the UK’s most uniting examplar of
the outdoors’ power as a force for good
CONTINUING EMPHASIS ON INCLUSION
AND MUTUAL SUPPORT INCLUDING:
Hundreds of grassroots
meet-ups across the country
THE YEAR TO COME
Latest champion
Mr Motivator joins for 2024
Increase in regional
and special-interest
sub-groups
The biggest Secret Santa gift
exchange in the outdoors
Challenge extensions to
500, 1500 & 2000 miles
60 prize-incentivised
mini-challenges througout
the year