APJ Vol 55 2023

RETAIL AESTHETICS
LASH
GROWTH
SERUM
The new trend is lash enhancement
Iola Ciavarra - Director, Reveal
Introducing the option of lash growth serums which are now
gaining popularity. This amazing new trend brings hope for those
who wish to strengthen and improve the length of their own
lashes and as a salon and clinic owner it is an excellent retail item
to stock. In this article Iola Ciavarra expands on this trend and
shares valuable information on what ingredients to look that are
safe, and which ingredients to avoid and why.
According to market research data, the growing fashion trend or
beautiful lashes is not slowing down any time soon. At a whopping
global market size of 1.5 billion USD in 2021 alone*, the Lash
Enhancement sector is expected to have its fastest growth rate
between now and 2024.
With social media the driving force in the time of COVID, the “lash
trend” has become popular for consumers of all ages. And not just
for special occasions, but for the everyday.
In 2020 and 2021, lash enhancement lovers, missing out on their
lash enhancement treatment in beauty salons and lash “bars” due
to COVID, benefited from at-home Lash and Brow growth serums.
These conditioning serums have since dominated the market for
consumers enjoying a more natural look and for those wishing to
repair and prevent damaged lashes from lash extensions.
Over the past decade the craze for volume lashes and lash
extensions has dominated as a leading and ever-growing
consumer trend. And while they can frame and beautifully
enhance the appearance of the eyes, they require on-going
maintenance, while also having the potential to wreak havoc on
the natural lashes. It is a well-known fact that with continued
use, extensions can contribute to lash breakage and weakening
of the natural lashes, not to mention that some glues can cause
irritations and even allergic reactions. Despite their challenges,
once consumer get conditioned to having long, fluffy and
beautiful dense lashes, going back to their weaker and thinner
natural lashes is often a disappointing experience.
So, if you thought that the lash game wasn’t really your bag, now
may just be the time to reconsider and take advantage of this growing
trend, by simply adding a lash serum to your aesthetic lineup.
Lash Conditioning Serums (aka Lash Growth Serums depending
on which country you’re legislated by) are a simple solution to
achieving softer, longer, stronger, denser lashes – and brows of
your own, in a matter of weeks.
Here are the top six things to look out for when choosing a lash
serum for your salon or clinic:
1. Clinically validated formula: look beyond just the
individual ingredient for a clinical validation of the
complete formula.
APJ 44